Namhlanje ukhuphiswano lwelizwe olungekho ngeniso luxhomekeke kuphela kwiminikelo esetyenziswa ngamanye amaxesha enye iyingozi. Ukudodobala kwezoqoqosho, ukudinwa, kunye nokutshintsha kwezinto eziphambili kungenza imisinga engenakuxelwa kwangaphambili eyenza kube nzima ukuceba ingeniso. Inkqubo elungiselelwe kakuhle nyanga zonke inikeza indlela yokuphuma kulo mjikelo wokungaqiniseki. Inika inkxaso eqinisekiyo efunekayo ukunyusa umsebenzi wakho ngeli lixa ukwakha ulwalamano olunzulu nabo baxhasi bakho abazinikeleyo. Nasi isikhokelo esicacileyo sokwakha iphulo lokunika ngenyanga esinika iziphumo ezithe rhoqo.

Ukubaluleka Okufanelekileyo Kocwangciso Lokupha Ngenyanga

Phambi kokuntywila kumacebo, kubalulekile ukuqonda isizathu sokuba ukupha kufanelwe lunikezelo ngenyanga. Inzuzo yemali neyobuhlobo ibalulekile nakweyiphi na into engavumiyo ukunikezela kwisakhiwo.

Ingeniso exeliweyo yocwangciso lomsebenzi

Izipho ezithe ngqo zanyanga nganye zibangela ukuba kubekho isiseko esinokuthenjwa semali engathintelwanga okanye elinganiselweyo. Oku kuhamba kwemali ngemali kunceda iqela lakho ukuba liqingqe imali ngokuchanekileyo, lityale kwinyathelo elitsha, kwaye imozulu idodobala ibe nenkcitho encinane. Ukwazi ukuba unemida esisiseko ye-$50 000 efikayo nyanga nganye kubaxhasi kukuvumela ukuba ucwangcise abasebenzi, ulwandiso lwenkqubo, kunye nokuphucula ikomkhulu ngokuzithemba okungakumbi.

Ixabiso Eliphezulu Lobomi

Ukunika umnikeli ufumana imali eninzi kunengeniso entsha. Ngokwe-data evela ku- I-Foundraising Enempumelelo Project, ibhatala lenyanga nganye yabanikeli lingu 80-90%, ithelekiswa ne 40-50% kubanikeli bexesha elinye. Oku kuthetha ukuba umniki-nyanga ngamnye ofunyenweyo namhlanje unokubanika ixabiso eliyiminyaka, hayi nje enye. Ngaphezu kwenyanga emihlanu yenyanga, umnikelo ongaphezulu kwe R5 ngenyanga ulingana ne R3,000, kanti u-R3,000 umnikelo wexesha elinye ungaze uviwe kwakhona.

Iindleko eziNcinane

Ngeli xesha ukufumana umnikezi nyanga nganye kusoloko kufuna imbuyekezo ephezulu kancinci, imbuyekezo ende yexesha kutyalo-mali (ROI) ingcono kakhulu. Uthumela izibheno ezimbalwa, uchitha imali encinane ekushicileleni nasekuthumeleni, kwaye unciphisa intloko enxulumene nokulungiselela izipho ezininzi. Inkqubo yogcino-mali eqinileyo inciphisa ngokunempumelelo ixabiso lakho lonke ukunyusa i-dola (CRD).

Ukuzinikela Ngokunzulu

Abanikeli-mali banyanga zonke bangabaxhasi bakho bamadinga. Baphakamise isandla sabo bathi, "Ndikholelwa kulo msebenzi ngokwaneleyo ukuba ndiwufake kuwo rhoqo. Le nto ibenza bafanelekele ukuba ngabasebenzi abaqeqeshiweyo, amatsha - ntliziyo, kunye nezipho eziphambili. Inkqubo yakho yenyanga ayiyonkqubo yemali nje; ngumbhobho wokunika ukhokelo kwixesha elizayo.

Ukwakha Inkqubo Yokupha Ngenyanga: Ucwangciso Lwepha

Iphulo elinempumelelo lifuna ubuchule obuqinileyo nesiseko esibukhali. Ukugaleleka kweli candelo kungakhokelela kwiimpazamo, amava angentle anikelwayo, kunye nomlinganiselo ophezulu womatshini wokushicilela.

Ukulungiselela Izifundo Zakho Ukuze Uphumelele

Asinguye wonke umntu onikelayo okulungeleyo ukunikezela ngesipho senyanga.Qalisa ngokujolisa kweyona ndlela ishushu abaphulaphuli bakho:

  • [[FLT: 0] Abanikeli benyanga: Ukuba uphulukile, ziziqhamo zakho ezisezantsi ezikwisikhuseli. Sekela ngaphandle uze ucele ukuba ziqale kwakhona.
  • [[UMTL: 0] Ixabiso eliphezulu labanikeli bexesha elinye: Abanikeli abanikileyo izipho ezininzi ezinkulu baba ngabona balungileyo abaza kufumana inkxaso-mali.
  • Abanikezeli abatsha: kwibhodi ephakathi kucwangciso lokunika ngenyanga ngokukhawuleza emva kwesipho sabo sokuqala, ngelixesha inkanuko yabo iphezulu kakhulu.
  • [[UMTL:0] Abathathi-nxaxheba namatsha - ntliziyo: Aba bantu sele benezandla ezinxulumene noxanduva lwakho.

Ukukhetha Izinga Lokupha Neengenelo Ezifanelekileyo

Ingqondo ehambayo idlala indima ebalulekileyo ekuguquleni. Kuphephe ukucela umlinganiselo omnye "wesipho senyanga". Endaweni yoko, nikeza isakhiwo esinethala:

  • [[UMTL: 0] UStainer ($10/nyanga): Imvume yokufumana iphepha-ncwadi elipheleleyo lamanani lanyanga zonke.
  • [[UMTL: 0] IPartner (R225/nyanga): unobumba weeNdawo kunye nengxelo yesiphumo sonyaka nesixhobo sokuncamathela.
  • [[UMTL: 0] Advocate (R1/nyanga): Konke okungentla kunye nesimemo sokuya kwiQ&A ngekota neCEO.
  • `[UMTL: 0] Inzuzo yonke kunye nee-website zakho.

Gcina iingenelo zinenjongo kodwa ziphantsi ukuzalisekisa. Injongo kukwenza umnikeli azive exabisekile ngaphandle kokuba atye kwisiphumo somnikelo.

Ukufudusa Ngemfeketho Yakho Yobugcisa

ICRM yakho kunye nomenzi wentlawulo kufuneka aphathe intelekelelo ephindaphindwayo engenamthungo. Vavanya ngokucokisekileyo inkqubo yakho phambi kokuba undulule. Isitshixo semibuzo yempendulo:

  • Ngaba abanikelayo banokuhlaziya ikhadi labo lokuthenga ngetyala okanye ulwazi lwabo ngebhanki?
  • Ingaba inkqubo yakho ithumela ii-lisithi ezizenzekelayo kwaye ayiphumelelanga izilumkiso zemali?
  • Ngaba umnikelo wakho ulungele izixhobo ezihambayo?
  • Ingaba ungayiqhuba lula ingxelo kwisiseko sakho?

Ukuba akuqinisekanga ukuba yiyiphi iqonga omawulisebenzise, khangela le isikhokelo se-NTS kwi-CRMS ukubona ukuba zeziphi izixhobo ezidityaniswe kakuhle neemodyuli eziphindwayo.

Iqumrhu elisemthethweni nelaseBhayiseleneyo

Qinisekisa ukuba unemiqathango ecacileyo kunye neemeko kwinkqubo yakho ephindaphindwayo. Abanikazi kufuneka bazi kakuhle ukuba iza kubhaliswa njani kwaye nini. Ngokuquka imilinganiselo yePCI kuqhubekeko lwekhadi lokuthenga ngetyala. Ukunikezela nge ACH (uthumelo lomqolo) ukhetho lunganciphisa ngokuphawulekayo iindleko zoqhubekeko kunye nenani lokukhupha, njengokuba iityala zitshintsha kancinane kunekhadi lokuthenga ngetyala.

Ukwenza Umbandela Onzima Wenkxaso Yanyanga Ngenyanga

Awukwazi ukubetha iqhosha "Nyaka" kwi webhsayithi yakho kwaye ulindele iziphumo. Ufuna ibali elichukumisayo elichukumisayo kubaphulaphuli bakho ojolise kubo.

Ukulungiselela Impembelelo, Kungekuphela Kwentswelo

Abanikazi banikela nyanga nganye ukuva ngathi bayinxalenye yesisombululo. Nxulumanisa isipho sabo esiphindaphindiweyo ngqo kwisiphumo esibonakalayo. Kunokusuka nje uthi "Yipha ii-$20 ngenyanga," zama le ndlela:

Imali yakho emalunga nama-2020 ngenyanga ilungiselela isidlo esishushu nebhedi ekhuselekileyo kwikhenkethi engenamakhaya nyanga nganye. Akuphi kanye kuphela; uqinisekisa ukuxhasa umntu ofuna ukuyifumana.”

Le mifanekiso iquka isipho esingqubanayo nesingaguquguqukiyo, nto leyo ethetha ukuba umntu unikela ngexabiso elingakanani na ngenyanga.

Ukuxelelwa kweNjongo yeHeverge kunye noBubhali

Abantu bafakwa ucingo ukuze balandele isihlwele. Bonisa izixhasi zakho ezikhoyo. Iphawula umnikezi wanyanga nganye kwividiyo okanye ubungqina. Mabachaze isizathu sokuba bakhethe ukunika nyanga zonke kwaye nendlela ebenza bazive benxulumene ngayo nothumo lwakho. Obu bungqina boluntu bunamandla angenakuthelekiswa nanto ekuguquleni amathandabuzo.

Ukuqonda okunzulu ngendlela yokuyila ibali lakho, funda eli ceba kwi- inzululwazi yenzululwazi esebenzayo yokubalisela ingeniso kwiStanford Social Innovation Review.

Yenza ulwandiso oluTsha

Inkqubo yakho yokunika nyanga zonke ifuna igama kunye nophawu. Inkqubo efana ne-"Monthly Gitting Program" iyalibala. Zama into efana "nethemba eliqokeleliweyo," "I-100% Club," okanye "Indawo yokuzikhusela" udidi oluqinileyo lwenkqubo yakho lwenza abanikeli bakho bazive ngathi bangabeqela elisebenza kunye ukwenzela utshintsho.

Intetho eqhelekileyo

Abathe banikela nyanga nganye badla ngokuthandabuza.

  • [[FLT: 0]] "Andiyi kukhumbula oku.” Uziqinisekise ukuba uzakuthumela izikhumbuzi phambi koxanduva ngalunye kwaye zizakurhoxa nanini.
  • [[FLT: 0]“ Andiqinisekanga ukuba ndingayithenga.” Nika iincopho ezisezantsi zongeno ezifana ne $5 okanye $10 ngenyanga.
  • “ Ndikhetha ukunika kanye ngonyaka.” Yamkela ukuba nesisa kwabo sangaphambili, kodwa chaza indlela isipho esincinane kakhulu senyanga esinokuba nesiphumo esipheleleyo sonyaka.

Ukundulula Iphulo Lakho: Ukhuthazo lwesiqhagamshelanisi esineenjongo ezininzi

Usuku lonxulumano sisiqalo nje. Ufuna ubuchule obuxhasiweyo, obuneziqhagamshelanisi ezininzi zonyuselo ukugcina inkqubo yakho iphezulu engqondweni.

I-imeyile Ukulandelana koguqulelo

I-imeyili sisixhobo sakho sokuqala soguqulelo. Yenza ulandelelwano lwe email 4- 5 lujoliswe kwicandelo lakho elingcono lomnikezeli:

  • I-imeyile 1 (Intengiselwano): chaza inkqubo kunye nempembelelo enokwenziwa yiyo. Sebenzisa umgca wesihloko onamandla njengo-“Yiba liqabane lanyanga zonke namhlanje."
  • [[UMTL:0] I-imeyile 2 (Ibali): Ibali elinamandla elibalaselisa ingxaki abanikeli bakho banyanga zonke abancedayo ukusombulula.
  • [[UMTL:0] Imeyile 3 (Inzuzo): Chaza oko abaxhasi bafumanayo kwaye kutheni inkqubo iphelele.
  • [[UMTL:0] I-imeyili 4 (Isiqinisekiso sobunyani): Ubungqina obuvela kunikezelo lwangoku lwanyanga zonke. “Ndinika nyanga zonke kuba...”
  • [[FLT: 0] I-imeyili 5 (Uthelekiso okanye uthelekiso): Ukuba unocelomngeni olufanayo lotyikityo olutsha lwanyanga nganye, eli lixesha lokuyisebenzisa.

Uqwalaselo

Iphepha lakho lokuqala lokumisa kufuneka libe nenjongo enye: uguqulelo. Susa onke amakhonkco okuqhuba inqanawa. Sebenzisa udweliso olucocekileyo, oluhamba-hambayo. Umxholo kufuneka uchaze ngokucacileyo isiphiwo (umz. "Nxulumanisa isangqa sogcino"). Unxulumano-to-action iqhosha kufuneka lube nesibindi kwaye luthethe into efana "Qala Isipho Sam Sanyanga Zonke" Sebenzisa ividiyo kunye neziqinisekiso ngaphezulu kweso sisonka ukuthemba ngoko nangoko.

Imithombo yezoshishino nezopolitiko

Sebenzisa ijenali yezentlalo ukuphana ngenkqubela yakho yenyanga. Sebenzisa iphulo le Facebook elinikezelweyo okanye i-Instagram ukujolisa kuluhlu lwakho lwe-imeyile olukhoyo (abaphulaphuli abafana) kunye nabalandeli abatsha abatsha. Sebenzisa izibhengezo ze-carowel ukuchaza ibali lempembelelo yakho kwaye ugqibe ngomnxeba ocacileyo wokusebenza ukuze utyikitye nyanga zonke.

I-imeyili Ethe ngqo noHlalutyo lweSihlo

Musa ukungazihoyi iziqhagamshelanisi ezingekho kwi-intanethi. Quka umatshini wokufaka i-"Yiba nguDoor" kwisibheno sakho esilandelayo seposi. Kwisitishi sakho esilandelayo i-gala okanye isiganeko sokuqokelela imali, sinecwecwe apho abakhoyo bangasayina khona ukuze bafumane isipho sanyanga zonke endaweni (okanye ukongeza) yokwenza isifungo sexesha elinye. Qeqesha abasebenzi bakho nebhodi yakho ukuncokola ngodweliso lwanyanga lonke.

Umjikelo Wonyuso: Ukunyusa Nokuncedisa Abanikazi Benyanga Ngenyanga

Umlingo wokwenene wocwangciso lokupha ngenyanga uyenzeka emva kwesipho sokuqala. Inkoliso engancediyo iyabatyeshela abaxhasi bayo emva kwe-imeyili yokwamkela. Eli lithuba eliphoswe kakhulu.

UThotho noKungena

Xa umnikeli etyikitywe intetho yesipho sanyanga zonke, kufuneka afumane ulwamkelo olusuka entliziyweni. Oku kumele kuquka ividiyo ekwi-CEO yakho, umba ocacileyo woko banokukulindela (ii-imeyili, ii-lisithi, iingxelo zesiphumo), kunye nesimemo sokubandakanyeka ngokubhekele phaya. Bavumele bavakalelwe ngathi bathe bathelele kwiqela elikhethekileyo.

Iingxelo Zempembelelo Nobugosa

Thumela ikota okanye i-bi-annual yengxelo yeziphumo zemali kulowo unikela ngayo ngenyanga. Le ngxelo ayifanele ibe yincwadi yesandla eqhelekileyo. Kufuneka ithi, "Ngenxa yokuba oku kwenzekile" Quka iifoto, amabali, kunye nee-metrics. Babonise amandla adibeneyo ezizipho zabo eziphindaphindwayo. Oku kuqinisa isigqibo sabo sokunika nokunciphisa igalelo.

Indlela Onokubuzwa Ngayo

Emva kokuba umnikeli enikele ngenyanga nganye kangangeenyanga ezintandathu ukuya kwezili-12, bakulungele ukuhlaziywa. Isitshixo kukucela into yobuqu nempembelelo.

“ Hi Sarah, ubungunoxhaso lwemali engaphezulu konyaka, kwaye izipho zakho zinikeze iintsapho ezisweleyo ukutya okungaphezulu kwama-500. Ingaba ungacinga ngokwandisa isipho sakho kwii-R2,50 ngenyanga ukusinceda sivule ikhitshi lesibini ngonyaka ozayo?”

Oku kusebenza kuba kubonisa uxabiso ngezipho zexesha elidlulileyo kwaye kudibanisa unyuso lolwandiso. Ungavavanya ukuphucula ngokusebenzisa i-imeyili, umnxeba okanye iposi ngqo.

Imisebenzi ye-Rodsboards ye-Lapsed short

IChurn ayinakuphepheka. Amakhadi okutyala ayaphelelwa, iimeko ziyatshintsha. Xa umnikelo wenyanga ungaphumeleli, ixesha lakho lokuphendula linzima. Thumela i email ezenzekelayo icela ukuba bahlaziye ulwazi lwabo lokuhlawula. Ukuba bagqiba ukurhoxisa, thumela uhlolisiso olulandelayo ukuqonda ukuba kutheni. Maxa wambi, umnxeba olulula osuka kwilungu labasebenzi ungazuza kwakhona.

Impumelelo elinganisayo kunye nomsebenzi wokuqinisekisa

Ekugqibeleni, kufuneka ulandelele umlinganiselo wakho ngokucoselelekileyo. Izigqibo zogcino-lwazi ziya kukunceda ucoce iphulo lakho lomonakalo omkhulu.

Isibonisi esingundoqo soMsebenzi (KP)

  • Isantya sokuguqula i-'FLT': Ipesenti yeendwendwe ze-website okanye abamkeli be-imeyili abasayinayo ukuze bafumane isipho sanyanga zonke.
  • Isipho sanyanga zonke (AMG) iyonke ingeniso yenyanga eyahlulwe ngamanani abaxhasi abasebenzayo.
  • Isantya sokungena: Ipesenti yesiseko sakho esipheleleyo sokunikela esizizibonelelo nyanga zonke. Ushishino olungcono kudidi lukwi 15-25%.
  • Isantya setyala: Ipesenti yabanikeli benyanga nganye abarhoxayo inyanga nganye okanye unyaka ngamnye.
  • Isantya sonyuso: Ipesenti yabanikeli banyanga nabo banyusa umlinganiselo wesipho sabo ngexesha elithile.
  • iCost eRoce (CPA): iyonke ixabiso lephulo lakho lokufumana lahlulwe ngenani labanikezeli abatsha ngenyanga.

A/B Ukuvavanya iMastele yeNgxowa-mali

Ungaze ume uvavanyo. Utshintsho oluncinci lungakhokelela kunyuso olukhulu kuguqulelo. Vavanya umxholo wephepha lakho lokumisa, imifanekiso oyisebenzisayo, imibala yamaqhosha akho, kunye nobungakanani obubodwa bedola obucebisayo. Vavanya iilayini zomxholo we email kunye nobude bekopi yakho ye email.

Kwimaphu yendlela enenkcukacha ekucwangcisweni, bhekisa kulo A/B isikhokelo sokuvavanya iingxowa-mali ngokulandelayo emva. Zinika izakhiwo ezintle zokuvavanya okungeyongeniso.

Ukuhlolisisa IChurn Nokuthabatha Inyathelo

Ukuba umatshini wakho wokwenza umatshini uphezulu, mbeka kugcino-lwazi. Ingaba uyenzeka emva kwesipho sokuqala? Ingaba iyenzeka emva kwe email ethile? Ibangela umatshini wokwenza izinto eziqhelekileyo quka:

  • [[UMTL: 0] Ukukhutshwa kwebhodi: Abanikazi baziva bekhutshiwe.
  • [[UMTL: 0] Ilack yonxibelelwano lweziphumo: Abanikazi balibale ukuba bayinikile.
  • Imixholo yophawu: Rhoqo ityala aliphumelelanga ngenxa yamakhadi okuthenga ngetyala aphelelwe lixesha.

Ukuthetha nale miba ngqo kuya kukomeleza inkqubo yakho kwaye kwandise ingeniso yexesha elide.

Ulwando Oluzimasayo Ngokupha Okuzimasiweyo

Ukwakha inkqubo ephumelelayo yokunika ngenyanga asiloqhinga elifutshane. Lutshintsho olungundoqo lokuxhasa ukubonelela. Lufuna ucwangciso, unxibelelwano olunyanzelisayo, kunye nesibopho esiqinileyo sokunika abaphathi. Ngokusebenzisa ucwangciso oludweliswe ngaphezulu kwe-$(ukusuka kumacandelo omphulaphuli kunye nokusebenzisa ubuchule bokuchaza kunye nokuhlaziya imijikelo). Umbutho wakho uyakwazi ukwakha isiseko semali esixhasa umsebenzi wakho ngamaxesha alungileyo nangalunganga. Qala, linganisela iziphumo zakho, kwaye ucoce indlela oya kuyisebenzisa ngayo. Inkxaso eqhubekayo oya kukwakha namhlanje iya kuba sisiseko sokuchaza kunye nokuhlaziya iziphumo zakho ngomsongomso.