Ukuqonda Indima Ebucayi Yezinxushunxushu

Ukufaka isicelo kuyisenzo esinamandla somphakathi esihambisa ukukhathalela komphakathi ekubeni nesicelo esingokomthetho sokushintsha. Kodwa abasekeli abaningi babheka ukuzithoba njengokuqeda. Eqinisweni, ukuzithoba kuphawula ukuqala kwenqubo efuna okukhulu: ukulandela ngokulandela leso signesha kusenza sisebenze. Ngaphandle kokwenza umkhankaso ohleliwe, landela, ngisho nesicelo esingamashumi ezinkulungwane zamagama singahlanganisa uthuli ebhokisini lomphathi. Ukucwaninga ngenqubo yokuthatha amaqembu afuna ukuthatha izikhangiso ezingokomthetho kubonisa ukuthi izicelo ezingaphansi kwesicelo zikhona zikhona nanoma yimuphi umkhankaso ohleliwe. Igebe phakathi kokuzithoba nesenzo liveza ithuba elikhulu elingekho emiphakathini, izinhlangano ezingahambisani, izinhlangano ezingahambisani, izinhlangano zezakhamuzi.

Kulandelela ngokuphumelela kubenzi besinqumo ukubonisa abenzi ukuthi isicelo asisona isiphazamiso esisheshayo kodwa isibonakaliso esicacile sentando yomphakathi okhona. Sinesibopho sokulandisa kwezikhulu ezikhethiwe nabaphathi abazolandisa, sakha ukuthembeka ngembangela, futhi sidala ukucindezela okuqhubekayo okungashintsha izinto eziza kuqala. Lesi sihloko sihlola abalungisi, amasu, nezinzuzo zesikhathi eside zesicelo, sinikeza uhlelo olusebenzayo lokuguqula ukuqamba i-divoccoba kube yimiphumela.

Isizathu sokuba ukulandelela ngokungenasihloko kungabi nakuvinjelwa

Isenzo esilula sokunikeza isicelo sivula umnyango. Kungakhathaliseki ukuthi isisulu siyibhodi lesikole lendawo, umkhandlu wedolobha, isishaya-mthetho sikahulumeni, noma igumbi lenkampani, incasa engokomthetho yesicelo iphakamisa isibopho esingokomthetho noma sethukela. Kodwa lesosibopho sincane ngaphandle kokuba abameleli baphoqelele phambili. Landelani ukuguqula umzila wephepha ube ushintsho oluphikelelayo.

Ukunqoba “Ukuthuka Kuyimpumelelo" Ukucabanga Okuhle

Abaceli abaningi babheka isikhathi sokuzithoba njengokunqoba. Bagubha inombolo yokusayinwa, bakhiphe ukukhululwa kwezindaba, bese belinda. Ukulinda akuvamile ukuba kuphumelele. Abenzi besinqumo bamatasa, futhi ukuzithoba okukodwa kungagcinwa kalula. Landela uphazamiso lwenqubo yokuhlela. Izimpawu zokuthi umphakathi ubukele, uhleliwe, futhi ayizimisele ukuvumela lendaba inciphe. Isifundo samashumi amabili22 esikhishwe ku- Journal of CBICCONCEmentationment [[ ithola ukuthi izicelo ezihambisana necebo lokulandela elihlelwe kahle zaziyizikhathi ezintathu ukuthatha inqubo yokuxhumana ngaphandle kwe-postting transmetic transmes.

Ukwakha Ukululama Ngezinqumo

Ngokungaguquki landela njalo ngo-$nake ngemihlangano, ukukhulumela kwasobala, noma ukusakaza imithombo yezindaba − kwakha ukwethenjelwa komceli nomfelandawonye ongemva kwesicelo. Izikhulu zifunda ukuthi leli qembu libalulekile, liyaziswa, futhi liyaphikelela. Ngokuhamba kwesikhathi, lelodumela lingavula iminyango ngaphandle kwesicelo sokuqala. Abameleli abagcinayo baziwa njengabasizi abanokwethenjelwa emphakathini, bekwenza kube lula ukuxoxa, ukubambisana, nokuthonya izinqumo zesikhathi esizayo.

Izithiyo Eziyinhloko Zokulandela Ngokuphumelelayo

Ukuqonda ukuthi kungani ulandela ngokuhluleka kubalulekile ekunqobeni. Imingcele evamile ihlanganisa izithiyo zezimpahla, ukutubeka kokuzithandela, ukuntuleka kwezinyathelo ezicacile ezilandelayo, nokuthambekela kokuphatha izicelo njengezenzo eziqinile kunezici zenqubo enkulu yokuzimela.

  • Imithombo ukuncipha:[ Ngemva kokucela, amandla okuzithandela nemithombo yemali kuvame ukuphelelwa. Ngaphandle kwecebo lokusekela amandla, landela izitebhisi.
  • Ukulandisa okunganqamuki: Akukho muntu oyedwa noma iqembu elityulelwa ukuphendula ngendlela, isimiso semihlangano, noma ukulawula ukuxhumana okuqhubekayo. Imithwalo yemfanelo iyaphinyeka futhi ayifezeki.
  • [ Izikhawu zokuphuthuma: Njengoba isikhathi sihamba, inkinga eyabangela isicelo ingaphela ekunakeni umphakathi. Abenzi besinqumo bathembela kulokhu okuphelayo.
  • Icebo lokukhipha i-escape: Uma isicelo sokuqala singanakwa, abancengi bangase bangabi necebo lokukhipha, njengokukhipha imithombo yezindaba, ukubhikisha komphakathi, noma isenzo esingokomthetho.

Ukuqaphela lemingcele ngaphambi kokuzithoba kuvumela abameleli ukuba balandelele emkhankasweni wokucela usuku ngalunye.

Ukwakha Icebo Elihlelwe Kahle

Icebo eliqinile lokulandela liqala kudala ngaphambi kokuba isicelo sidluliselwe. Liveza abenzi besinqumo, izikhombo zesikhathi, izabelo, futhi limisa imidanti ukuze kuphumelele.

Amalungiselelo Angaphambi Kokuthungatha

Ngisho nanjengoba kusayina kuqoqwa, abasekeli kufanele bacwaninge ngenqubo yokwenza isinqumo: Ubani owamukela isicelo? Siyini isikhathi sabo sokuphendula? Ubani omunye ongathonya bona (i-media, ezinye izikhulu ezikhethiwe, abaholi bomphakathi? Ukuba nalemininingwane kuqinisekisa ukuthi lenkathi ngokushesha ngemva kokuzithoba isetshenziswa ngokuphumelelayo.

Yenza i-metamlie yemininingwane enamagama, iziqu, izinombolo zocingo, amakheli e-imeyili, kanye namakheli okuthumela angokoqobo ku-yonke e-odate transmeter no-chatem angahlelwa ngokushesha. Lungisa ukufingqiwe kwekhasi elilodwa lezicelo, inani lamanani ezimpawu, kanye nokwaziswa okutholakalayo okubonisa ububanzi bokusekelwa.

Izenzo Zokukhipha Imiyalezo Ezisheshayo

Amahora angu - 48 ngemva kokuzithoba ayagxeka. Ngaphakathi kwalelofasitela, abasekeli kufanele:

  • thumela isiqinisekiso sokuhambisa esisemthethweni: Phambili widget ezithobayo kubo bonke abafaki be-iokits, ukuqaphela usuku nenani lesignome. Cela ukugunyazwa okubhaliwe kwe-ligin.
  • Iwubukiso olwembulwa noma inguquko yezembutho zomphakathi: Imemezela ukuzithoba okuphumelelayo futhi ibeke izimpawu ezilandelayo. Lokhu kugcina umphakathi ubophe izivumelwano nezimpawu kubenzi besinqumo ukuthi umkhankaso usasebenza.
  • Hlangana nemithombo yezindaba: funa izintatheli ezihlanganise isicelo ngaphambili, zinikeza izimemezelo nezingxoxo nabaceli. Indaba mayelana nalokho okulandelayo ingalondoloza umfutho wezindaba.
  • [ Cela umhlangano wokuqala olandelayo: Cela umhlangano nesikhulu noma izisebenzi zabo phakathi namasonto amabili ukuxoxa ngezicelo zalesicelo. Isicelo esibhaliwe siphumelela kakhulu uma sihambisana nocingo.

Maphakathi-Term Landela-nge (Weeks 3-8)

Phakathi nale ngxenye, ukuphikelela nokwehlukahluka kwamasu kubaluleke kakhulu. Qhubeka ujikeleza ngezindlela ezihlukahlukene zokuxhumana: izincwadi, ama-imeyili, izingcingo, ubufakazi basobala emihlanganweni, kanye nokunikeza ubufakazi babenzi besinqumo nezokuxhumana. Kuhlangene nabasizi abahlangene ukuba bafake imiyalezo.

Uma umenzi wesinqumo engasabelethi phakathi namasonto amane, cabangela ukukhula kwesimiso sakho sokufuna ukubhalisa. Cela abasekeli ukuba bathumele ama-imeyili noma amaposikhadi azimele. Ukuthululwa okuhlangene kokuthintana okuvela kubantu abahlukahlukene, hhayi nje abathathu, okuhambisana nokucindezela kotshani kwangempela. Izikhulu eziningi zisabela ngokushesha kakhulu lapho zibona ukuthi isicelo asisona isenzakalo esihlukile kodwa ingxenye yenhlangano ehleliwe.

Ukucindezela Okuqinile Okuhlala Isikhathi Eside (Months 2-6)

Njengoba amasonto enwebeka abe yizinyanga, landela izindlela ezizosetshenziswa ukuze uvimbele ukukhathala. shintsha kusukela ekuthintaneni kwansuku zonke kuya kuzenzo zamasonto onke noma zamasonto onke. Sebenzisa izinsuku zokukhumbula izenzakalo eziyinhloko ukuze uphinde uqhube abasekeli. Hlela izenzakalo zomphakathi(marallies, ama-forum, ama-com, ama-com, idolobhanames . Ukuveza ukufinyelelwa okusha kwemithombo yezindaba. Ukususa kuwenye namaqembu amaqembu afuna ukubhadaniswa noma kululekwa ngokomthetho uma izicelo zingabhekisiwe.

Cabangela ukuqamba ukuhlola noma ithonya lomphakathi elibika ukuthi kuhlangene nalendaba. Impikiswano yokwaziswa iqinisa isilinganiso esingokomzwelo sesicelo. Hlanganisa lokhu okutholiwe nabenzi besinqumo kanye nemithombo yezindaba, ukukuveza njengobufakazi obuqinile obusekela izicelo zakho.

Amathuluzi wezinombolo wokusekela ukulandelwa

Ubuchwepheshe bungathatha futhi bulinganise abaningi ngokulandela imisebenzi. Amasiteji anxusayo anjengesiguqulo.org, Isenzo solwembu jikelele, ne-CitizenGO anikeza amathuluzi akhiwe ngaphakathi ukuze kuthunyelwe ama-imeyili avuselelayo emishinini yokusayina, kodwa abameleli badinga ukwenza okungaphezu kwama-imeyili ayisisekelo asakazwayo.

  • [[Ukwenziwa komshini weposi]:[ Amathuluzi anjenge-Mailchimp noma Ukuxhumana okungaguquguquki kuvumela uhlu olunezingxenye ukuze abasekeli bathole izingcingo ezihloselwe ukuthatha isinyathelo ngokusekelwe endaweni yabo noma esikhathini esidlule esithembiswe.
  • CRM ifuna ukubhalisa: Izakhiwo ezinjenge ActionKit noma i-Nation Builner zisiza ekuxhumaneni nodwendwe, ukuxhumana nezikhulu, nokuphatha imisebenzi yomkhankaso.
  • [ Isimiso sezokuxhumana: Ithutyana noma i Hootsuite igcina ukushaya okungapheli komfutho womphakathi ngaphandle kokufuna ukufakwa kwezandla nsuku zonke.
  • Ku-line pant eplugint: Yakha ikhasi lokufikela elinikezelwe lapho abasekeli bengabona khona intuthuko yangempela: inani lenani lezokulandela ezithunyelwe, eziqhutshwa, izimpendulo ezamukelwa. Ukubonisa gcaba kwakha ukwethembana futhi kukhuthaza ukuthatha isinyathelo ngokuqhubekayo.

Ukuze ubheke ngokujule kakhulu kumathuluzi e-advocation, bheka i- eyisiqondiso se-integer kumathuluzi e-advocation angakhiphi nzuzo.

Izifundo zomachokoza: Landela-ngempumelelo

Imigwaqo Ephephile Iyachuma

Ngo-2021, iqembu eliseduze ePortland, e-Oregon, lafaka isicelo ngesayina esifuna ama-odari ayingozi emotweni. Ukusabela kokuqala komnyango wezokuthutha kwangemuva edolobheni kwakungekhona okusemthethweni. Isivumelwano sasebenzisa uhlelo oluqhubekayo olulandelanayo oluhlanganisa ukuba khona kwanyanga zonke emihlanganweni yedolobha, uchungechunge lwezifundo zokuhamba ngezinyawo nezokuxhumana zendawo, futhi umkhankaso oqondiswe ehhovisi lomphathi wezimoto. Ezinyangeni eziyisishiyagalombili, ingqungquthela yafaka ijubane lezimoto, yalandela ngesivinini sesivinini nentuthuko ephambanayo. Isihluthulelo sabo: landela umehluko phakathi kwesicelo “esiqondwayo” kanye nowodwa owenziwayo. Ukuphikelela kwemibutho yakhona kwaholela ekubeni kumiswe futhi ukuhlele impatho.

Ukuxhasa Imfundo Ezweni Lonke

Iqembu lomzali elingumzali ophethe wonke umbuso eMichigan laqoqa izigqebhezana ezingaphezu kuka-50 000 ezibiza ukukhushulelwa kwezimali. Ngemva kokuzithoba, alizange nje lilinde ukuba isishaya-mthetho sithathe isinyathelo. Bakha ikomiti yemithetho elandela i-programu ngayinye ye-metharic ngayinye, eyaba nemihlangano yesigodi engamakhulu abazali, futhi ehambisana nesimiso somphakathi esicabanga ukuthi ithangi lokukhiqiza izindleko ezibiza intengo. Ukucindezela kwabo okuqhubekayo ngaphezu kwemijikelezo emibili yemithetho kwaphumela ekwandeni kwemali yemfundo. Ukuhlolwa kwezwe kubonisa ukuthi isicelo ngokwaso sasiyi-R350 000 000.

Ukulinganisa Umphumela Wokulandela

Abameleli bavame ukukuthola kunzima ukukala ukuthi ulandela ngokuphumelela. Nakuba umgomo oyinhloko uwushintsho lwenqubo noma isenzo esingokomthetho, abasekeli abaphakathi banikeza ukubuyisana okubalulekile futhi bagcine iqembu lishukumiseleka. Tshabalalisa izikhombo ezilandelayo:

  • [[Inani:0] Izinga lokuthatha izikhulu: Liye lanyuka inani lokusabela okungokomthetho noma ngokwethukela ngokuhamba kwesikhathi?
  • imedia iphawula: Ingabe lendaba ihlanganiswa kaningi ngemva kwezenzo ezilandelana?
  • [ Ukukhula kokuthola izimali: Izinhlangano ezintsha noma abantu abajoyina umzamo?
  • Ukuqaphela i-: Kuwukuhambela ingosi ye-website, ukuhlanganyela, noma izinombolo zokuhlola ezikhuphukayo?
  • Inani lababekhona eMhlanganweni: abenzi besinqumo bayavuma ukuhlangana? Ingabe leyo mihlangano iholela ezibophekweni ezisebenzayo?

Hlola njalo lokhu okulinganayo neqembu. Uma ulandela ngamasu ungahambisi inaliti, isikhonkwane esijikijela. Ngokwesibonelo, uma ukudlulisa ngokuqondile kungena mpendulo, kunciphisa ukucindezela kwemithombo yezindaba noma kucabangela ukuguquguquka. Ukuvumelana phakathi kwecebo elingaguquki kuyisici esibonisa ukulandelela ngokuphumelela.

Ukukhuluma ngempikiswano Ejwayelekile Ukuze Ulandele

Abanye abancengi bamelana nomthetho ngoba besaba ukuthi bazobhekwa njengononya noma abacasulayo. Abanye bakhathazeka ngokuthi ukuxhumana okuphikelelayo kuyoba nemiphumela engemihle. Ngokwenqubo, abenzi bezinqumo bahlonipha ukuphikelela okuhleliwe, ukuphikelela ngenhlonipho kunokuthula nje. Isihluthulelo siwukuhlukanisa phakathi kokuhlukunyezwa nokuhlukumeza okuhleliwe. Ukuhlukunyezwa kungokomuntu siqu, okungafundiswa, futhi okungahlonipheki. Ukuphatha izitho zomthetho kunguchwepheshe, ulwazi lwe-Diaevenc, futhi kuhlangene njalo nenqubo.

Okunye ukuphikisa isikhathi. Ukulandelela ngempumelelo kungazizwa njengomsebenzi owengeziwe ongakhokhelwa. Kodwa ukuhlela umsebenzi ube yimisebenzi emincane, ekwazi ukuthatha isinyathelo − ukugqugquzela i-media yezokuxhumana yezokuxhumana (i-15-minute ephumayo), idili lamasonto onke lokubhala uhlamvu, umhlangano wanyanga zonke nomngane ohlangene (ukuwenza ukwazi ukusebenza. Imikhankaso eminingi ephumelelayo isebenza nezisebenzi zokuzithandela ezimbalwa ezizinzile ezishintshashintshanisa imithwalo yemfanelo.

Ukusekela Impilo Ngalé Kokunqoba Kokuqala

Ukulandelela akuyona isigaba esisodwa esiqhubekayo; kuyisibopho esiqhubekayo. Ngisho nangemva kokuba isicelo sifeze umgomo waso wamanje."Noma kungushintsho lwenqubo, ukuxolisa komphakathi, noma ukwabiwa kwezimali okulandelwa ngokulandelana "kubalulekile" ukuqinisekisa ukufezeka. Izikhulu zingathembisa isenzo bese zilibala. Izakhiwo zokuhlelwa kwemali zingabuye zifinyelelwe. Izindlela ezintsha zingabuye zibuye zibuye zibuye zihambe. Abacebisi abahlala beqaphile ngokufeza ukunqoba kwabo futhi bakhe isisekelo semikhankaso yabo yesikhathi esizayo.

Enye indlela ephumelelayo iwukuhlela ubuhlobo nabenzi besinqumo. Cwangcisa umhlangano wesithathu ukuze ulandelele intuthuko ezibophweni ezenziwa ekuphenduleni isicelo. Shicilela uphawu lokuphawula lomphakathi oluthi izikhulu zilandise. Uma umphakathi ungabona ukuthi ukulandela akupheleli ngokuzithoba, kwakha isiko lokuzibopha kwezakhamuzi elidlula noma isiphi impikiswano.

Indima Yemithombo Yezindaba Ekulandeleni

Izindaba zicosha izikhala ngemva kokucindezelwa. Ngemva kokucela kokuqala ukuzithoba, hlakulela ubuhlobo nezintatheli ezikuhlanganisayo. Nika ushintsho olukhethekile, umniningo, noma i-engile ethakazelayo yomuntu. Ingxenye yezindaba ebhalwe kahle ethinta amalungu omphakathi ingaphinde iqondise ukunakekela okungokomthetho. Izembulazwe futhi zidlala indima: ukushintshwa okufushane kwevidiyo ngo-Tik Tok orstagramel ebonisa ukulandela imihlangano noma ubufakazi basobala kungalandela izimpawu zezimpawu ze-engagconayo futhi kuphinde kubonakale.

Ukuze uthole isiqondiso esiwusizo ekuphumeni kwezezindaba, funda i- Freebiachil Project ye-advocation media media metat. Inikeza iziyalezo ngejubane lokudayisa amaphephandaba zikhutshwa, zivezwe, zishicilelwe izindaba, futhi ziqondiswe ngaphansi kokucindezela.

Ukucatshangelwa Okungokomthetho Nokukhuphuka

Kwezinye izimo, landela ngokulandela izicelo ezingokomthetho noma eziqondiswe ngokwezindlela zokuqondisa. Uma inhlangano ihluleka ukuphendula isicelo phakathi nesikhathi esilinganiselwe, abameleli bangafaka isicelo samarekhodi omphakathi ukuze athole zonke izicelo ezihlobene nesicelo. Lokhu kungaveza ukuthi isicelo sashaywa indiva yini noma sicishiwe. Ezinye izifunda-mthetho zinemithetho yokusabela okuphindwayo okudinga impendulo engokomthetho phakathi nezinsuku ezimbalwa ezimisiwe. Ukwazi lezizici zomthetho kunikeza amandla okuthuthukisa ngokufanelekile.

Ukuqamba imilomo kuyindlela yokugcina kodwa kungaba ngcono. ACLU kanye nezinye izinhlangano zamalungelo abantu ziye zasebenzisa ukumangalela okusekelwe ekuceleni njengengxenye yemikhankaso ebanzi yokulwa nokuthatha umthetho. Nokho, isinyathelo esingokomthetho kufanele silandelwe kuphela uma isicelo siphathelene nokwephulwa okusobala komthetho noma amalungelo omthetho, futhi uma umfelandawo unemithombo yokubona icala. Eziningi zilandela ngemizamo ephumelelayo ngaphandle kokuhileleka enkantolo, kodwa usongo lwesenzo somthetho ngezinye izikhathi lungashukumisa ukusabela.

Isakhiwo Esingcwele Sokusekelwa

Umceli oyedwa noma iqembu elincane lingasekela ukucindezela isikhathi eside kakhulu. Ukwakha izinhlangano ezihlangene, abaholi bomphakathi, nochwepheshe abahlanganisa abantu abambalwa kusakaza umsebenzi omkhulu futhi kwandise ithonya. Umngane ngamunye ohlangene uletha inxanxathela yakhe, ukuthembeka, nempahla. Ukuhlanganisa i-memorandum yokuqonda okuhlela izindima, izinqubo zokwenza izinqumo, nokulandela imithwalo yemfanelo. Imihlangano ehlangene njalo ngenyanga iletha inxanxanxathela yayo, ukuthembeka, kanye nempahla.

Izindawo zokwakha zibuye zivuselele. Uma enye inhlangano ibhekene nokusikwa kwezisebenzi noma ukuxhaswa kwemali, abanye bangangena. Lesi sakhiwo sibaluleke kakhulu emikhankasweni emide engase iqhubeke iminyaka eminingi.

Isiphetho: Ukusuka Ekuzithobeni Kuya Ekushintsheni Kwesimiso

Isicelo sinikezwa ingqopha - mlando, hhayi umkhawulo ophelele. Ukulandela ibhuloho phakathi komzwelo womphakathi nomphumela wangempela wezwe. Kuguqula uhlu lwamagama lube isidingo esiqhubekayo sokulandisa, kwakha ubuhlobo nabenzi besinqumo, futhi kwakha ukucindezela okudingekile ukuze kuguqule izithembiso zibe yisenzo. Abameleli abafaka izimali ngokulandela icebo elihlelwe kahle, elilandelwa ngokulandela ngokulandela ngokuphawulekayo.

Kungakhathaliseki ukuthi ulwelela imigwaqo ephephile, izikole ezingcono, ubulungisa bemvelo, noma ukulandisa ngemisebenzi, izimiso ziyafana: ukulungiselela ngaphambi kokuzithoba, ukwenza ngokushesha, ukushintshashintsha amasu akho ngokuhamba kwesikhathi, ukulinganisela intuthuko yakho, futhi ungalokothi uhlule ukunqoba koshintsho oluhlala njalo. Abanxusa abaphumelela kakhulu akubona labo abaqoqa izigcono eziningi; yilabo abenqaba ukuthula ngemva kokuba igama lokugcina selifakiwe. Landela umsebenzi oguqula ukuphatha kwakho kube yifa lokushintsha.