Kupereka ndalama kudakali chinthu chofunika kwambiri kwa mabungwe othandizira osoŵa, kuwatheketsa kukwaniritsa ntchito zawo ndi kuwonjezera mphamvu zawo. M'dziko lamakono losapanga phindu, kudalira kwambiri njira zamwambo monga kutumiza makalata kapena ma galasi apachaka sizili zokwanira. Mabungwe otsogolera ntchito akugwiritsa ntchito njira zatsopano zothandizira anthu odzipereka, kumanga chitaganya, ndi kuchirikiza kukula kwa nthaŵi yaitali. Nkhaniyi ikufufuza njira zosiyanasiyana zopangira zinthu zimene zimagwirizanitsa luso lakupanga zinthu, luso la zopanga zinthu, ndi mgwirizano wa anthu kuti zithandize gulu lanu kuwonjezera ndalama zambiri pamene zikulimbikitsa maunansi amene ali ofunika kwambiri.

Kupereka Malingaliro Othandiza Kupanga Zinthu

Kulenga sikutanthauza kungopeza njira zatsopano zolankhulirana ndi anthu opereka mphatso, koma mukakhala ndi njira yatsopano, mumauza anthu kuti achite zinthu zosaiwalika.

Zinthu Zoona Zimene Zimalimbikitsa Anthu Padziko Lonse

Mliriwu unachititsa kuti zinthu zisinthe kwambiri, koma anthu ayamba kugwiritsa ntchito ndalama zambiri pa Intaneti.

  • Maulendo akumunda kapena kumbuyo kwa maulendo oyendera: Amapereka kwa operekera ulendo wa moyo wa malo anu, malo a nyama zakuthengo, kapena malo a ntchito. Afunse mafunso panthaŵi yeniyeni ndi kukumana ndi anthu amene gulu lanu limatumikira.
  • Pansi pa chipinda chopulumukirapo kapena usiku wachitatu: Kulipira ndalama zoloŵera pa pepala lililonse kaamba ka chokumana nacho chodabwitsa. Otengamo mbali angapikisane kaamba ka mphotho zoperekedwa ndi mabizinesi akumaloko.
  • talente ya padziko lonse ikusonyeza: Amaitana anthu ochokera m'mayiko osiyanasiyana kuti azichita zinthu.

Zochitika zenizeni zimadula malo ndi ndalama zoyendera, kulola ndalama zambiri zimene zikugwiritsidwa ntchito pokwaniritsa cholinga chanu. Ndiponso, zimawonjezera kufikira kwanu kwa anthu amene mwina sanathe kufikapo pa chochitika china. Kuti muwonjeze mphamvu, gwiritsani ntchito mapulatifomu monga Foundation Webinar, Hopin, kapena Hopyard limodzi ndi chiŵiya chokonzera zinthu monga Clady or Pective.

Kugulitsa Ausinkhu Wanu

Kupereka ndalama kwa ausinkhu wanu (P2P) kumapatsa mphamvu ochirikiza anu kuti akhale akazembe anu ogwira mtima. Mmalo mwa gulu lanu lopempha zopereka, ngwazi iliyonse imachitira ntchito zawoyayo. Njira imeneyi imaloŵetsa m'mayanjano a anthu amene amakukondani kwambiri, kuwonjezera kufikira kwanu kwa zinthu zamoyo.

Mkupiti wa P2P wopambana uli ndi zinthu zazikulu zingapo:

  • Nthano yochititsa chidwi: Manizani ndalama zanu ndi kalembedwe kamene kamafotokoza chifukwa chake ntchito ya gulu lanu ili yokhudzana ndi mmene zoyesayesa zawo zidzasinthira.
  • [[FLT: 0] Kuchotsani zipangizo ndi zipangizo: Gwiritsirani P2P platifomu yonga Ndalama, Khuma, kapena GoFoundMe Charity, ndi kutumiza maemail, zithunzi za manyuzipepala, ndi pepala limodzi lonena za ntchito yanu.
  • Kutchuka ndi kuzindikira: Apatseni mphatso zoyamika kaamba ka kufikira zipambano, zonga ngati vidiyo yotchedwa T-shirt kapena kufuula kochokera kwa mkulu wanu.

Talingalirani za “mkupiti wa tsiku lakubadwa” kumene ochirikiza apempha mabwenzi kupereka zopereka mmalo mwa kuwagulira mphatso. Kapena“ ndawala ya zachuma” kumene osonkhetsa ndalama amadzipereka ku ntchito yakuthupi / kuthamanga mtunda wautali, kumeta mutu wawo ndi kupatsana zopereka. Umboni wa kakhalidwe ndi kugwirizana kwa malingaliro kopangidwa kupyolera mwa P2P kungachepetse kwambiri ndalama zopezera zopereka.

Kugwirizana ndi Makhalidwe Ogwirizana

Kudziŵana ndi makampani kumabweretsa chuma chochuluka, koma kugwirizana kuyenera kukhala kowona. Makampani amakono ogula ndalama zimene zimasonyeza thayo lenileni la kakhalidwe ka anthu.

  • Kuyerekezera maprogramu a mphatso: pemphani kampani kuti mufanane ndi ndalama za antchito zimene zaperekedwa ku mlingo wakutiwakuti, kuwirikiza kaŵiri chiyambukiro cha mphatso iriyonse.
  • Product product perse: Pa kusecha, kampani imapatsa makasitomala chosankha kutsekera kugula kwawo ku dola lapafupi, ndi kusiyana koperekedwa ku cholinga chanu.
  • Kudzipereka kodzifunira kokhala ndi ziphaso: Olembedwa ntchito amapereka maluso awo aukatswiri [1] Kugulitsa, ndi lamulo kwa maola angapo oikika, kuthandiza gulu lanu kusungitsa pa mautumiki odula pamene likumanga maunansi.

Pamene muyandikira munthu amene mungathe kukwatirana naye, fufuzani udindo wawo woyang’anira kampani (CSR) ndi kusonyeza mmene ntchito yanu imagwirizanira ndi mawonekedwe awo. Makonzedwe abwino a kugwirizana amapindulitsa aliyense: kampani imalimbitsa maunansi ake a chitaganya, gulu lanu limapeza chuma, ndipo opereka zinthuwo amaona chiyambukiro chowonjezereka.

Mkupiti wa Kufalitsa Nkhani wa Malo Ochezera a M’dziko Womwe Umagwirizana ndi Kusintha

Malo ochezera a pa Intaneti safuna kuti anthu azichita zinthu zimene akufuna, koma pamafunika kugwiritsa ntchito njira zodziwira zinthuzo.

  • Zolembedwa zokhala ndi ozigwiritsira ntchito: Kulimbikitsa otsatira kupopera zithunzi kapena mavidiyo ndi hashtag, ndi kuŵerengera kulikonse monga chopereka chochepera kuchokera kwa wochirikiza.
  • Masheya opereka ndalama: Wonyamula Q & A ndi programu yolandira, chisonyezero cha kuphika mwa kugwiritsira ntchito zophikira kuchokera ku munda wanu, kapena konsati yosonyeza ojambula a kumaloko [1] uku akuperekera batani.
  • Kupatsa kotsimikizirika: Kuthamanga ndawala yonga ngati “$1 mavoti kaamba ka ka kachitidwe kopusa ka CEO” (mlongo, kuikidwa pamaso, kuvala zovala kwa tsiku limodzi). Ndalama iliyonse yopereka yopereka yosankha, ndipo kapambanidwe kamafalitsidwa pa wailesi.

Kuti zipambane, sungani zosonyezera, zachidule, ndi zochita zonga Istagram ndi TikTok nzoyenerera kaamba ka vidiyo ndi nkhani zosinthana, pamene Facebook ndi Linkedred In amagwira ntchito bwino kaamba ka nkhani ndi kukweza zochitika. Gwiritsirani ntchito zipangizo monga Bitsly ndi Facebook Facebook kulondola njira zimene zimayendetsa zopereka zochuluka.

Kuloŵa M’chitaganya

Kuthandiza anthu ovutika kumachokera pa mgwirizano wolimba wa m’chitaganya.

Zochitika Zongodzipereka

Kuthandiza anthu odzipereka kuti apange mapulani komanso kuchita zinthu zosonyeza kuti amakonda ndiponso amadziwa ntchito yawo kumathandiza anthu a m’deralo kuti azisangalala komanso aziwadalira.

  • Mapwando osamanga kapena zionetsero za m’khwalala: Mangani misasa ndi maseŵera, chakudya, ndi chidziŵitso chonena za chonulirapo chanu. Odzipereka angaitani anansi ndi mabizinesi a kumaloko kuchirikiza kapena kutengamo mbali.
  • [[FLT: 0] Masewera a zamalonda: Kulinganiza mpira wothandizira anthu osoŵa, mpira, kapena mpikisano wa goofu. Odzipereka amalembetsa, kutumiza, ndi kugula zakudya pamene otenga mbali akulipira ndalama zoloŵera ku gulu lanu.
  • Malonda a zamalonda kapena talente imasonyeza: [[FL:1] Aluso a kumaloko, oimba, ndi oimba. Odzipereka azichita mwambowo, kugulitsa matikiti, ndi kuyang'anira malonda kapena malonda achinsinsi.

Kuti zinthu zongodzipereka zikhale bwino, perekani zinthu zokonzera zinthu monga masteshoni, makampani, ndi mapulogalamu odziwika bwino. Zindikirani anthu ongodzipereka pagulu pambuyo pa zochitikazo.

Malo Ophunzitsira

Mwa kupereka malo ogwirira ntchito okhudzana ndi cholinga chanu, gulu lanu limaika luso lanu lodalirika pamene mukukonza njira yatsopano yopezera ndalama.

  • Magawo omanga ndi magetsi: Ngati simupindula kuchirikiza malo okhala, perekani makosi pa kulima, kutumiza magetsi, kapena magetsi. Kupereka ndalama zochepa ndi kutumiza zinthu zotengera.
  • Magulu osumika pathanzi angapereke mayeso athanzi otsika, makalasi olimbitsa thupi, kapena uphungu wa chakudya, ndi ndalama zowonjezereka zothandizira anthu osasungidwa.
  • [[FLT: 0] Kukula kwa ntchito: kwa mafakitale olinganiza ntchito (m’chitsanzo, ntchito yothandiza anthu, maphunziro, kusungika), wolandira wolandira ndalama zoyendera pa nkhani zofunika. Akuitanani olankhula aluso a m'makompyuta anu.

Makampani amapanganso phayiphi ya zopereka zamtsogolo. Otengamo mbali amene amaphunzira kwa inu ali othekera kwambiri kukhala ochirikiza ndi opereka obwerezabwereza. Opezekapo ndi kutsata ndi kuthokoza inu ndi kupempha mofatsa kaamba ka chichirikizo.

Programu Zoyamikira Zimene Zimasonkhezera Kupatsa

Kuvomereza poyera opereka ndi antchito odzifunira kumakulitsa mwambo wa chiyamikiro ndi kulimbikitsa ena kupereka chopereka m’njira yapamwamba.

  • Ogwirizana alemekeza malinga: Zonse ziŵiri ) Kuthupi (m'ofesi yanu kapena malo) ndi manambala (pa webusaiti yanu) amasonyeza ndandanda ya opereka mwa kupereka milongo. Ganizirani zinthu zothandizira monga zizindikiro za nyenyezi kapena zithunzi za milongo yapamwamba.
  • adapatsa mipata: Operekawo aloleni kutchula chigawo cha programu kapena malo , "Monga ngati,“ Smith Family Reading Corner” kapena “Henderson Scholard Fund.” Zimenezi zimapanga kugwirizana kwa choloŵa.
  • Mabungwe operekera zinthu: Pangani mabungwe opatsa chaka ndi chaka (mt., “Presidenti’s Circle,” ndi persies ) ndi ma perki monga phering, kupezeka koyamba, ndi kuthokoza kwa mwiniwake kwa mkulu.

Kakalata kolembedwa pamanja ka wolandira mphoto kangakhale kamphamvu kwambiri kuposa chikalata chapadera.

Luso la Zopangapanga Logwedera

Luso la zopangapanga likusintha ndalama zochokera ku ntchito yopanga zinthu kukhala zolembedwa, zodziŵidwa ndi munthu. Mabungwe amene amagwiritsira ntchito zipangizo zoyenerera akhoza kuwonjezera pangano la opereka, ndi kuwonjezera ndalama zopezedwa.

Kupereka Magalimoto

Opereka ndalama amayembekezera kupereka kwa kanthawi kochepa kuchokera ku mafoni awo. Masamba a zopereka za galimoto si ongosankha. Masambawa ndi ovomerezeka. Muyenera kutsimikizira kuti webusaiti yanu ndi mitundu yonse ya zoperekazo zimagwirizana ndi zinthu zonse, zikumaika katundu mwamsanga, ndipo zimapereka njira zosavuta monga Apple Pay, Google Pay, ndi Pay Pach One Touch.

Kampeni zoperekera mawu ndizonso zamphamvu kaamba ka zifuno zamwamsanga kapena zochitika zamoyo. Afunseni ochirikiza kulemba mawu achidule (m'jek., “WATER”) ku kalembedwe kachidule, kamene kamayambitsa kugwirizanitsa zopereka kapena mphatso ya mwamsanga ya $10. Ma Service monga ngati parewWP ndi Mobile Recomple (P. $10) amachititsa dongosolo limeneli kukhala losavuta ndi kupereka malipoti a machitachita pulojekiti.

Pomalizira, talingalirani app yopatulidwa ya ochirikiza okhulupirika. App ingapereke nkhani zanu, kalenda ya zochitika, kusaina kwaufulu, ndi kufulumira kutumiza batani. Kwa opereka, app ya malobe oyera ingachititse chidziŵitso cha ndalama.

Kukonza Makompyuta a CRM

Kupatula pa kukonza mapulogalamu amakono othandizira kuyang'anira ndawala, kuyendera limodzi ndi kupenda mfundo. Dokoso la Frouner Unity Management (CRM) lokonzedwa kuti likhale ndi phindu losakhala laphindu . Limodzi mwa mapulogalamu a Salesforce Nonpizer Cloud, Blackbaud Raiser’s Epide, kapena Bloomerang .central

  • Kutsatira mobwerezabwereza: Manuta a ma email amene amathokoza opereka, kugawana nkhani zokhudzana, ndi kufulumiza kukwera.
  • Kusintha ndi kudzisankhira: Opereka a gulu mwa kupereka mbiri, zikondwerero, kapena mlingo wa pangano. tumizani zikalata zimene mufuna kufotokoza za chikondi chawo.
  • Madansi: [[FLT :1] Kulemba matikiti, kulembetsa, ndi kuyang'ana mu inta kuchepetsa ntchito yamanja ndi kupereka chidziŵitso chosasoweka kwa opezekapo.

Kufufuza pulogalamu ya CRM kungaoneke ngati kokwera mtengo, koma kubwererako kumachokera ku maopaleshoni otsogola kwambiri, kuchuluka kwa ndalama zotsala, ndi kukhutira kwa opereka. Mapulatifomu ambiri amapereka ndalama zochepetsedwa kapena zaulere pa zinthu zazing'ono zosapindulitsa, choncho kufufuza njira monga Kufuna ndalama kapena Kukomera mtima kuti mupeze njira zothetsera ndandanda ya ndalama.

Kupenda Zinthu Kaamba ka Mkupiti Waluso

Mwa kupenda khalidwe la woperekayo, mungathe kuzindikira mwamsanga madeti ndi kuzungulira pamene chinthu chinachake sichikugwira ntchito.

  • PUMALI ya moyo wa munthu: Kuŵerengera ndalama zimene wopereka amatulutsa m'kupita kwa nthaŵi. Kusunga mlingo wa mtengo wanu wapamwamba kwambiri.
  • Chakuperekera: Kodi ndi ziti za pa Intaneti (mail, Facebook, Google Ads) zimene zimatsogolera ku kutembenuza kochuluka?
  • A/B Kuyesa: Mizere ya kuyesa, kukonza mapu, ndi kutumiza mawu a foni-to-action kuti muone zimene zimamveka bwino kwa omvetsera anu.

Zida zonga Google Analytics, Facebook Insights, ndi ma fotokope a ku CRM angathandize kudziwa zinthu izi. Ngati mukufuna kudziwa zambiri, ganizirani chida chonga Tametau Public (oferapo) kapena Power BI. Kumbukirani: Chidziŵitso chokha si matsenga . Mukachita zimene mukuphunzira, bwereraninso zinthu mogwirizana ndi zimene mwachita mwezi ndi mwezi.

Kukonzekera Kuti Zinthu Zizikuyenderani Bwino

Ngati mulibe zolinga zomveka, nthawi, ndiponso njira zoonera zinthu, mukhoza kuwononga ndalama zanu ndiponso anthu amene akupereka zinthu zokhumudwitsa.

Ikani Zolinga Zosafunika

Mkupiti uliwonse uyenera kukhala ndi zolinga zachindunji, zopimira, Zofikirika, Zopindulitsa, ndi Nthaŵi. Mwachitsanzo, “Kwezani $500,000 kuchokera ku gala pofika December 31". kapena “Owonjezera opereka ndalama ŵerengani 20% pa Q1.” Lembani zolinga zanu ndi kuzigaŵana ndi timu yanu ndi gulu lanu.

Pangani Ndalama Zoyenera

Kukonza ndalama zowonongedwa. Khalani oona mtima pa ndalama zimene zikuwonongedwa: kusatsatsa umisiri, zipangizo zogulitsira malonda, nthaŵi ya antchito, zoyendera zochitika, ndi ndalama zogulitsira. Cholinga cha mlingo wa ndalama zokwera ndi per-plar metal zimene zimasunga kukhala kwanu pamwamba pa miyezo ya maindasitale (kaŵirikaŵiri 30 peresenti pa zochitika, ngakhale kuti zimenezi zimasiyana). Ngati ndawala ya ndalama ioneka kuti ingatayike, kupendanso kapena kuithetsa.

Kulitsani Nthaŵi ndi Kugaŵirani Thayo

Tayani ndawala iliyonse: kukonzekera, kukwezedwa, kupha, tsatirani. Gawirirani ntchito iliyonse kwa munthu wina kapena antchito odzifunira, ndi masiku oyenera kuchitika. Gwiritsirani ntchito yoyang'anira ntchitoyo monga Asana, Trello, kapena Notion kuti aliyense ayendetse njira yake.

Kusamalira Ubale

Njira yabwino kwambiri yoperekera ndalama ndi imene imapangitsa operekawo kubwerera. Mphatso yanthaŵi imodzi ndi yofunika, koma ubale wanthaŵi yaitali umachuluka kwambiri. Udindo wothandiza kwambiri umasintha anthu ogulitsa kuti ayambe kulimbikitsana.

Zikomo Kwambiri

Chotsani, mauthenga a chiyamiko anu n’ngofunika. Tumizani intayi yoikidwa mwa injini mwamsanga pambuyo pa zopereka, koma tsatirani sabata limodzi ndi kukhudza kowonjezereka . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Perekani Malipoti Okhudza Mtima

Opereka ndalama amafuna kuona kusiyana kwa ndalama zawo. Tumizani lipoti la pachaka kapena la zithunzi zimene zimagwiritsidwa ntchito, nkhani, ndi ma milingo yooneka bwino. Sonyezani mmene ndalama zinagwiritsidwira ntchito (m.m., “Madola 2550 a ndalama zanu zopereka madzi oyera kwa mabanja asanu kwa chaka chimodzi.” Gwiritsirani ntchito ndi umboni wachidule kuti lipotilo likhale lophatikizidwa ndi logawiridwa.

Pemphani Maziko ndi Zodyetsa

Ngati anthu opereka ndalama amva kuti akufunika kugwiritsa ntchito ndalama zambiri, afunseni zimene amakonda kuphunzira zokhudza njira zanu zolankhulirana ndi anthu ena, ndiponso zimene akufuna kuti adziwe.

Kuyeza ndi Kuwongolera

Kufufuza ndi njira yokhayo yodziŵira ngati njira zatsopano zophunzitsira zikugwira ntchito.

  • Kukumbukira: Kodi ndi phesenti yotani ya opereka chaka chatha imene inaperekedwanso chaka chino? Cholinga cha 45% ya opereka atsopano ndi kukwera kwa obwereza.
  • Ukulu wa mphatso yapansi: Tsegula ichi ndi mndandanda ndi ndawala. Ngati ikutha, lingalirani kusintha ziŵerengero zanu zofunsira kapena zoikamo anthu opereka ochuluka.
  • Cost padola imodzi yokwezedwa: Monitor pafupi kwambiri. Ngati mtengo ukukwera kuposa 30%, zindikirani inefficies , mwinamwake malipiro a papulatifomu ali okwera kwambiri, kapena kutsatsa malonda sikuli zotulukapo.

Pambuyo pa ndawala iliyonse, chititsani msonkhano ndi timu yanu.

Kumaliza

Kupereka ndalama zatsopano sikuli kulondola chikhoterero chirichonse . Nkugwiritsira ntchito bwino luso la zopangapanga, luso la zopangapanga, ndi kusumika maganizo a anthu kumanga mtsinje wamphamvu ndi wokhoza kusungidwa. Mwakuyesa zochitika zenizeni, makampani, ndi makampani, mumatsegula zitseko ku magulu atsopano opereka. Kugawana mudzi wanu kupyolera mwa zochitika zodzifunira ndi makampani ophunzitsa kumakulitsa kukhulupirika, pamene maprogramu ozindikira ndi kugwiritsira ntchito bwino za tekinoloji zimawonjezera ndalama iliyonse yokwera.

Mabungwe amene akupita patsogolo adzakhala aja amene amawona kusungitsa ndalama kukhala ntchito yofunika osati monga mbali yofunika ya ntchito yawo yapadera . "Imene imamanga maunansi ndi kusonkhezera kuoloŵa manja. Tsatirani malingaliro amene amagwirizana ndi gulu lanu lapadera, ayeseni, ndipo azikhala otsimikiza. Mwa kulimbikira ndi kufunitsitsa kuyesa njira zatsopano, mungapeze chuma chofunikira kuti mupange kusintha kosatha.

Kaamba ka kuŵerenga kowonjezereka ndi ziŵiya, kufufuza Satpindu Tech ya Chinthu Chabwino kaamba ka ziŵiya zamakono za ndandanda, Clasy'ssy " pa malo opangira zinthu ya zitsogozo za chigawo, ndi [FLT ] Harvard Business Review ya nzeru zosapindulitsa za malungwe.