Bungwe la Australian Treasury siliri kokha injini yamphamvu ya dziko lonse imene imafuna manambala ndi mapepala a lamulo; ndi njira yaikulu imene boma limafotokozera kuwona kwake kwa chuma, zosankha za makampani, ndi kaonedwe ka ndalama ku dziko. M'nyengo yofotokozedwa ndi chuma, kusintha kwa malonda apadziko lonse, ndi kuchuluka kwa anthu amene akufuna kuonekera ndi kupezeka kwa zinthu; njira za kulankhulana zapoyera za boma zakhala zofunika kwambiri monga malamulowo. Kulankhulana kwamphamvu kumakulitsa chidaliro, kulongosola malonda ovuta, ndi kukonzekereza anthu a ku Australia ndi chidziŵitso chofunika kuti athe kutengamo nkhani zachuma. Komabe, , bungwelo limayang'anizana ndi vuto lalikulu: kutembenuza mafotokozedwe a zachuma ndi kulinganiza kwa ndalama, kutulutsa mauthenga oyera popanda kuwongolera. Nkhaniyi imalongosola bwino, ndi kupenda bwino kwa maluso awo, ndi kukonzanso umboni wothandiza kukonza zinthu.

Kupenda Kulankhulana kwa Ofesi ya ku Australia

Malo a Kayendedwe ka Malo a Kulankhulana ndi Ofesala amazikidwa pa thayo lake lakulangiza boma za kayendetsedwe ka chuma pamene akudziŵitsanso anthu. M'mbiri, njira zoyambirira zakhala mapepala a Dribial , Interpreenical Report, ndi chofalitsidwa cha Economic Roundation. Mapepala ameneŵa ndi owonjezereka, oposa masalyumu chikwi, ndipo amatsagana ndi misonkhano ya zofalitsa za boma ndi manyuzipepala. Pazaka makumi aŵiri zapitazo, Khoma lawonjezera nkhoma yake kuti iphatikize ndi webusaiti yopatulapo ndalama ([[FLT: 0]]. Makalata a. Anuv. [[FLTL:]]) [imodzi], mafunso okangalika (makepenyetsa, Facean, Mumface, ndi mndandanda ya kukambitsirana kwa anthu onse, ndi kukonzansonga kopese, ndi kugawa kwa mautumiki opangidwa ndi owonjezereka. Komabe, ambiri a gulu la anthu lapamwamba laku

Mbali Zazikulu za Kulankhulana Kwapoyera Kogwira Mtima

Kuti tipende mmene Kayendedwe ka ndalama kangayendere bwino, choyamba tiyenera kukhazikitsa njira za kulankhulana kwa anthu kwachipambano. Mabuku ndi olangiza (m’chitsanzo, njira yolankhulirana ndi anthu [[FLT: 0] ECD]) imayendera pamodzi pa mizati inayi: kuyera, kuunika, kusasinthasinthasintha kwa nthaŵi, . Chilichonse cha zimenezi chimachita mbali yapadera m'njira imene mauthenga a Kbility amalandiridwa ndi kugwiritsidwa ntchito.

Kumveka bwino

Kumasulira malingaliro a zachuma . monga ngati kupereŵera kwa chuma, ziwiya za magetsi, kapena jacks translay , ku chilankhulo chimene woŵerenga wamba angamvetse bwino popanda digiri m'zachuma. Konsati yapanga zolembedwa zachidule ndi Chingelezi “zolemba zachidule” pa webusaiti yake. Mwachitsanzo, ndalama zokwana 202425 zimene zimatulutsidwa ndi mapepala aŵiri“ Zodula ndi msonkho zapamwamba. Chikalata chapamwamba cha Khitein . Komabe, zambiri za zofalitsa za kampaniyikitsatsatsa ndi zomangira zopanda ntchito. Nkhani zapadera ndizo ndizo kugwiritsira ntchito “malamulo a . ” Pamene mawu osavuta akuti “kudulira msonkho ndi kuwonjezereka kwa proccc, nthaŵi zina anthu amadalira kukonza zinenero zolondola, zisonyezedwa ndi kukonza kwa boma: kugwiritsa ntchito makampani ofufuza a boma pamene akugwiritsa ntchito zinenero zomveka bwino (L; Sc2222, .)

Kuwunikira

Kuona padera kumaloŵetsamo osati kokha kufotokoza mfundo komanso mfundo zotsatiridwa bwino. Masheya a Khidiyo amafalitsa tsatanetsatane wa mfundo zotsatizana bwino lomwe zosonyezedwa ndi bajeti, kuphatikizapo kupenda kwa kusamala, ndi kusungitsa pepala lapoyera la zowonongedwa za msonkho. Komabe, kuonekera kokha sikukukwanira ngati chidziŵitsocho chaperekedwa m’njira zimene zimaletsa kufufuza. Mwachitsanzo, mapepala a bajeti amalinganizidwa kaamba ka anthu a zachuma ndi misika ya za za za za ndalama, osati kaamba ka anthu onse. Njira yosonyezerana ndi tsatanetsatane wa kuchuluka: kusokonezeka kwa anthu onse, ndi kusokonezeka kwa chidziŵitso kwa ofufuza. Bungwe layamba kuvomereza zimenezi mwa kutulutsa chidziŵitso cha masamu (g., , chipang'ango cha kulanditsa malonda cholandirira.

Kusasintha

Kusinthasintha kwa malamulo kumatsimikizira kuti mauthenga satsutsana ndi mawu kapena kusintha popanda kufotokoza. Kuona kuti njira zolankhulirana ndi ndalama zimayendera limodzi ndi maofesi a zofalitsa nkhani, kuonetsetsa kuti kusasinthasintha kungakhale kovuta kwambiri. Malamulo a Khateshoni amapangidwa kuti akhale andale, koma pochita, mawu ndi kubisa mawu zingasinthe ngati anthu a m'boma. Mwachitsanzo, pa nthawi imene kuli mliri wa CHOVAD ndi19, kulimbikitsana kumangofotokozedwa kuti “kuchirikiza kopanda umboni wa boma lina ndipo pambuyo pake monga“ kugwiritsa ntchito ndalama zofunikira. ” Pamene kuli kwakuti kusiyana kumeneku kungakhale kochenjera, kungakhudze ngati anthu akuona kuti kulibe kupitirizabe. Ndalama zingalimbitse kugwirizana mwa kuyambitsa mliritsira njira yamakono yolankhulira imene imapezeka.

Kusunga nthaŵi

Kusintha nthaŵi kumavuta m'nyengo ya ndandanda ya nkhani zamwamsanga ndi mawailesi a zapanthambi. Bungwe la Treasurer lawongolera njira yake mwa kugwiritsa ntchito malock lock translation ndi kutulutsa mwamsanga zikalata zofunika pa webusaiti. Komabe, kuchedwa kumachitika pamene chidziŵitso chifuna kuulutsidwa mosamalitsa. Mwachitsanzo, ndandanda ya mwezi ndi mwezi ya ndandanda ingachititse masiku ambiri pambuyo pa kutha kwa mwezi, pamene kuli kwakuti mabungwe ena a boma (m. g., Biom'aunija wa Mitu ya Maphunziro) amatulutsa chidziŵitso pakalendaladeti yapasadale. Kutsatira ndandanda ya mwezi ndi kulola atolankhani ndi anthu kulinganiza kupenda kwawo.

Kugwiritsa Ntchito Makompyuta

Malo a Kayendedwe ka ndalama akula kwambiri, koma amalephera kuyendera kukhwima kwa ndandanda ya makampani ena ofanana. Kudyetsa kwake kwa Twitter (@ Treasury_A) kumagwiritsidwa ntchito makamaka kulengeza zofalitsa ndi kugwirizana ndi oulutsa nkhani. Kawirikawiri Kbanki imaloŵerera m'macheza awiri apamtunda, kuyankha mafunso, kukonza zinthu, kapena kutumiza Q& magawo. Kumeneku ndi mwayi wophonya. Kugwirizana kwa anthu si njira youlutsira zinthu; ndi njira yovomerezeka. Bank ya ku Canada, mwachitsanzo, imagwiritsira ntchito nsaluza pa zilengezo za ndalama, zotsatirapo za pangano lapamwamba ndi zopekedwa. Ndalama zikhoza kutenga njira yofanana ndi imeneyi yotsegulira. Pansi pa mapulogalamu, ndi mapulogalamu otse, koma amasintha zinthu popanda ntchito kwa opanga mapepala.

Chida china cha magetsi ndicho YouTube ya Treasure, imene imasunga mavidiyo a nkhani, makomiti, ndi olongosola a kamodzi. Njirayo ili ndi olembetsa ndi oulutsa osachepera 5,000 ndi oonera wailesi yocheperapo. Mosiyana ndi, mavidiyo a Reserve Bank ya Australia a nthaŵi zonse a GARner makumi zikwi za malingaliro. Ndalama ikhoza kujambula maphunziro kuchokera ku kugwiritsira ntchito kwa RBA zojambula ndi zolembedwa ndi zolembedwa zachidule ([FLT: 0] . Phunzi la Maphunziro ). Podcastss ndi ina yogwiritsidwa ntchito pansi pa njira. “A Treurryroding poption postting powratectioninginging thingwong thingwongwong ofotokoza mutu umodzi mu pulogalamu yofotokoza nkhani imodzi yoposa kutulutsa nkhani ya oŵerenga.

Chidziŵitso cha pawebusaiti ya Treasure ya Treasurer (kupezeka pa 2023-24 Annual Report) chikusonyeza kuti 65% ya alendo amafika kudzera m'injini zofufuzira, ndi masamba otsatiridwa kwambiri ali “Mapindu a Tab” ndi“ kuyang'ana kwa makompyuta. Izi zimapereka lingaliro lakuti ogwiritsira ntchito akufunafuna chidziŵitso chenicheni, osati kufuna chidziŵitso cha onse. Kompani iyenera kulinganiza bwino mfundo zake zofunikira ndi kutsimikizira kuti ndandandazo zili ndi mayankho omveka bwino. Kuwonjezerapo, kuyankha kwa mafoni kumakhala koyambirira kwa foni, kukakamiza ogwiritsira ntchito makompyuta kujambula tsatanetsatane.

Kudziloŵetsa m’Chigwirizano Chapoyera ndi Kubwezera Zodyetsa

Pambuyo pa kuulutsa kwa njira imodzi, Treasury imayendetsa njira yolozera kumbuyo kwa anthu kaamba ka kusintha kwakukulu kwa kayendetsedwe ka zinthu. Zitsanzo zaposachedwapa zimaphatikizapo kufunsira za dongosolo la ndalama zopuma pantchito, kulephera kupereka msonkho wa zowonongedwa zina, ndi mapulani a mautumiki a zandalama atsopano. Kukambitsirana kumeneku kumaphatikizapo mapepala okambirana, makhonde a pa Intaneti, ndi makampani a anthu. Kompani ya kampani yandale pa Intaneti (] kuchuluka. kuchuluka kwa makampani a msonkho. Opatulapo. Vau.

Kayendetsedwe ka zinthu pambuyo pa zosankha kanapangidwa nkofunika mofanana. Pamene Kernal itulutsa pepala lomaliza kapena malamulo, kangaphatikizepo kachidule ka mmene mfundo za osungitsa ziyambukirira zotsatira. Izi zikasonyeza kuti kufunsirako kuli kwenikweni, osati kothandizira. Kompani ya ndalama imachita zimenezi nthaŵi ndi nthaŵi koma mosasintha. Bungwe la U.S. “mwati, tanena, tinachita lipoti lililonse pambuyo poti tiyamba kukhulupirira ndi kulimbikitsa kugawana m'tsogolo. Ndiponso, Kbankiyo ingapereke maholo a tauni odziŵika bwino pogwiritsa ntchito mapulatifomu onga ngati Plateum kapena kuti akonzere, kulola anthu akutali kufunsa mwachindunji mafunso kwa akatswiri a zachuma. U. Dipatimenti ya za zamalonda, chitsanzo, imasunga makhomenti a msonkho a msonkho ndi opereka ngongole, ofikapo m'zikwiŵili. Zotero zingakulitsira mapulo ofooka pa makompyuta a Australian.

Kuyesa Kugwira Mtima

Kuyesa kupambana kwa kulankhulana kwapoyera nkovuta, makamaka pamene chonulirapo chake sichikudziŵika (m., “kumvetsetsa kwapoyera” kapena“ kudalira” . Treasurer imagwiritsira ntchito milingo ya mapepala opezerapo mwayi: zoulutsira mawu, alendo pa webusaiti, malingaliro a za mayanjano, ndi mafunso ofufuza m'boma la Australian Government Communication and Treament Survement (AGCES). Komabe, kupenda kwa malingaliro a matanthauzo a anthu, osati zotsatira. Mwachitsanzo, maulendo ambiri apawebusaiti angasonyeze kuti ogwiritsa ntchito zinthu zokopa ndi odziŵa zinthu, ndi ofufuza zinthu kwa nthaŵi yaitali.

Malo othandiza amachokera ku CD ya Boma la Kulankhulana kwa Ofesala, yomwe imalimbikitsa kupenda ntchito zonse ziŵiri (Kodi uthenga woperekedwa pa nthaŵi yake? Kodi njirayo inali yoyenera?) ndi chiyambukiro (Kodi omvetsera anamvetsetsa?). Kugwiritsira ntchito zimenezi ku Khomwe, munthu amapeza mphamvu koma zofooka. Mwachitsanzo, 2024-25 Backijale inaperekedwa pa nthaŵi yodutsa misewu yambiri (kupambana), koma kufufuza kotsatira ndi Australia Institute anapeza kuti 31% ya achikulire okha ndiwo angadziŵitse bwino kupereŵetsa kochitidwa monga mlingo wa GDP (kulephera). Kutsekera , kulephera kwa pepala la kuyesa kuyesa kuyesa kuyesa (kulephera) kofanana ndi kuyesa kuyesa kuyesa kutumiza uthenga wofanana ndi ku Australia, kuyesa kutsogolokutulutsa umboni wachiŵiri wokhudzana.

Mavuto Amene Amakumana Nawo

Ndalama ya zachuma ikukumana ndi mavuto angapo amene amalepheretsa kukambirana bwino ndi anthu.

  • Kusintha kwa nkhani zachuma [1]: Chuma chimatsutsa mwachibadwa ndi kuwonjezera. Malingaliro onga “GDP yeniyeniyo” ndi “imodzi ya GDP , kapena“ ma flunsial g. blugical . kusokoneza ngakhale anthu ophunzira. Khitein siingasokoneze kwambiri popanda kutaya mfundo yofunika, koma siingasiye anthu ambiri kumbuyo.
  • Kuchuluka kwa chidziŵitso [1]: Bajeti yokha imatulutsa masamba zikwi zambiri chaka chilichonse. Atolankhani, osanena za nzika, amayesayesa kusanthula zidutswa zofunika kwambiri. “Bulo la Thupi lachidule” limayesa kufupikitsa, koma pa 20+ masamba imagonjetsabe oŵerenga wamba. Upandu ndiwo mauthenga ofunikawo monga kusintha kwa mitengo .
  • Kusunga pangano la ukwati mu nyengo ya manambala [1]: Marogome a social media algoritimes andustritis kapena a deficisions. Kupima kwa Treasury, mau a zowona mwakamodzikamodzi. Popanda kukwezedwa, malo ake amafikira otsatira ake ochepa chabe. Vuto ndilo kupikisana popanda kugwiritsa ntchito coptbait.
  • Mawu olakwika a pakumva .: Kusadziŵa zachuma [1] monga kunena kuti ngongole ya boma njofanana ndi ngongole zapanyumba . Imakhalabe m'nkhani yapoyera. Treasurer ili ndi zinthu zofunikira, koma nthaŵi zambiri imafalikira mofulumira kuposa ziwongolero za boma. Njira yothandiza yogwiritsira ntchito “kupeka" (kufufuza nthano zisanachitidwe) idakali yabwino.
  • Nkhokwe zoletsa [1]: Gulu la Kayendedwe ka Mayanjano ndi Media ndi lochepa poyerekezera ndi kuchuluka kwa ntchito. Pamene kuli kwakuti ogwira ntchito zaunyinji ali okhoza kwambiri, iwo sangatulutse zolembedwa zolembedwa za gulu lirilonse popanda ndalama kapena luso la zopangapanga.

Mipata Yowongolera

Ngakhale kuti pali mavuto amenewa, a Treasurer ali ndi malo ambiri ochitirapo zinthu zowonjezera njira zake, ndipo mipata yotsatirayi yazikidwa pa njira zabwino kwambiri zapadziko lonse ndi luso la zopangapanga limene likutulukiridwa.

  • Kujambula nkhani zambiri za m'mafilimu popanga pangano labwinopo : Kudutsa pa ma PDF otsatizana ndi masamba ozikidwa pa malemba ku mavidiyo afupiafupi, mabodi otsazikira a utoto, ndi mafanizo. “Blatt in Picture" mpambo wa UK imagwiritsira ntchito zojambula zosavuta kulongosola malamulo apamwamba ndipo watsimikizira kukhala wofikirika kwa oonera apamwamba. Bungwe la Australian lingatulutse vidiyo yosonyeza“ mphindi za [1]
  • Kutulutsa kuwala kupyolera m'malangizo otseguka a chidziŵitso [1]: Treasurer inayamba kale kutulutsa chidziŵitso m'mafolosha a magetsi koma iyenera kupita patsogolo mwa kufalitsa malo operekera API omwe amalola okonza ma apulogalamu achitatu ndi oonera. Mwachitsanzo, Kholoni ya New Zealand, imapatsa anthu onse API kaamba ka ndandanda yake ya mawonekedwe. Zimenezi zingapereke mphamvu kwa a atolankhani ndi magulu a zasayansi kupanga mapulogalamu awoawo, kuwonjezereka kwa kuwala kwapadziko lonse.
  • Kufutukula zigwirizano ku madera osiyanasiyana : pakali pano, zotengera za Ndalama zakhala pafupifupi m'Chingelezi ndi zolembedwa kuchokera ku lingaliro la Canberra-centrial . Kufikira anthu a chikhalidwe ndi zinenero zosiyanasiyana (KALD), Treasu iyenera kugwirizana ndi matchulidwe a mitundu yosiyanasiyana, kutembenuza mawu achinsinsi m’zinenero zambiri zolankhulidwa (Mastatin, Arabian, Vietnam, Hindi), ndi kugwiritsira ntchito wailesi ya chitaganya kaamba ka zilengezo. Australian Elmectoral Commis imapereka chitsanzo kaamba ka kulankhulana kwa zinenero za zinenero.
  • Kugwiritsira ntchito zofalitsa zachikhalidwe kugwirizanitsa mauthenga mogwira mtima kwambiri . : Khibitale imasonkhanitsa unyinji wa umboni wa oikiritsa kupyolera pa webusaiti yake ndi wailesi ya zachikhalidwe. Kugwiritsira ntchito zida zonga Google Analytics ndi mapulatifomu omvetsera za anthu, kungadziŵitse kuti ndi iti imene imayambitsa kusokonezeka kwakukulu kapena chidwi, ndiyeno kulinganiza kwapasadakhale kukhoza kuwongolera mizere ya nkhani za maimelo, zithunzi za chikhalidwe cha anthu, ndi kuima pa tsamba. Kuika magawo a pa Intaneti kwapadera ndi malongosoledwe a ana ndi matanthauzo opindulitsa. Kuthandiza ndi kuchepetsa katundu wa zamaganizo.
  • Kujambula njira yofotokozera nkhani [: Zolembedwa zachuma n’zosadziŵika; nkhani zimachipangitsa kukhala chotsimikizirika. Treasury ingafalitse kufufuza za mmene kusintha msonkho kumakhudzira banja limodzi kapena bizinesi yaing'ono, kugwiritsira ntchito zitsanzo zenizeni (koma zodziŵika). “Nkhani zamphamvu .

Kupenda Nkhani: Kulankhulana kwa Pa bajeti 2024242425

To illustrate the strengths and gaps in current practice, consider the Treasury’s communication campaign for the 2024–25 Budget, delivered on 14 May 2024. The Treasury produced the full Budget papers (four volumes), a Budget Overview booklet, a “Budget at a Glance” infographic, a press release, a series of social media posts, and a dedicated website page. The media lock-up was live-streamed, and the Treasurer and Treasury Secretary held press conferences. In terms of reach, the Treasury’s social media posts garnered approximately 150,000 impressions combined, and the Budget web pages received 1.2 million visits in the first week. However, a poll conducted by YouGov three days after the Budget found that only 28% of Australians could recall one specific measure from the Budget (such as the expected surplus or the Stage 3 tax cuts). More concerning, 19% believed the Budget contained a new tax on family homes, which was entirely false. This suggests that while the Treasury’s distribution infrastructure is robust, the actual comprehension and retention of key messages are low. The misinformation about a “family home tax” likely originated from a misinterpretation ofMasinthidwe opeputsa ntchito za bizinesi, kusonyeza kulephera kusiyanitsa bwino malamulo a nyumba. Kufufuzanso vidiyo yonena za nyumba, yotulutsidwa Bajeti isanathe, kukhoza kuchotsapo chisokonezo chimenechi. Nkhani imeneyi ikusonyeza kuti kuyendetsa bwino kwa Khate kwa kukambitsirana kumadodometsedwa ndi kusoŵeka kwa kupenda ndi kusimba nkhani zatsatanetsatane.

Kumaliza

Makonzedwe a Khate ya ku Australia a kulankhulana kwa anthu mowona mtima ndi kusinthira ku makalata a bajeti a chaka chimodzi. Mapangano a ndalama asintha kukhala aluso, ndi ozungulira chaka. Komabe, kusiyana pakati pa zotuluka ndi zotsatira nkofunika. Ngakhale kuti Kayendedwe a ndalama amapambana m'kuwonekera ndi kutsata mlingo wofanana, imalimbana ndi kuvomerezana kwenikweni ndi kukambitsirana kwa anthu osakhala apadera. Kusintha kotereku n’kodzifunira, ndi kusalankhula bwino, koma sikuli kosagonjetseka. Mwakugwiritsa ntchito zinenero zosavuta, zipangizo zamagetsi, kusungitsa, ndi kulinganiza kwamphamvu, Khiristala kungasinthe kulankhula kwake kuchokera ku manambala ofotokoza ndi dziko. Kusintha koteroko n’ko kosadzifunira; m'zachuma, kuli kofunika kugawana ndi chuma, ndi kuyendetsa chuma. Kayendeyendere, ndi mphamvu, zimene zikufunikira tsopano, ndi kumvetsera, ndi kumvetsera, kukhoza kuthandizira kuyendetsa malonda, koma kuthandizira kuthandizira kuyendetsa malonda, koma kuthandizira ku kampani.