Chiyambi

Makampani a zaufaya asintha kwambiri mmene anthu amagwiritsirira ntchito chidziŵitso ndi kugwirizana ndi ndale. Pokhala ndi ogwiritsira ntchito a social media oposa 4.7 biliyoni padziko lonse lapansi mu 2023, mapulatifomu ameneŵa salinso njira zolankhulira za munthu payekha. Ndi ziwiya zamphamvu kwambiri zopangira ndale zadziko ndi kusonkhanitsa ovota. Kukhoza kugaŵana chidziŵitso, anthu otchuka, ndi kulinganiza kwa mayanjano kwapanga mbali yaikulu ya ntchito zamakono za opanga mavoti a mafilimu. Nkhaniyi ikupenda mbali yaikulu ya mapulogalamu a anthu m'nkhani zamakono, kupenda kupambana kwake, mavuto ake, ndi njira zimene makampani angagwiritsire ntchito mphamvu zake.

Kuzindikira Kugwidwa ndi Gulu la Ndege

Kusonkhanitsa kwa makina kumaphatikizapo ntchito zokhala ndi cholinga cha kuwonjezera wovota ndi kukhala ndi phande m'zandale. Mwamwambo, zoyesayesa zosonkhanitsa zinadalira pa kutumiza khomo ndi khomo, kubbinki, makalata a mwachindunji, ndi zochitika zaudzu. Njira zimenezi, ngakhale kuti zinali zothandiza, zinali zothandiza kwambiri ndiponso zochepa. Kubwera kwa njira zolankhulirana ndi magetsi kunayambitsa njira zatsopano zofikira osankhidwa kumene amathera kale mbali yofunika ya nthaŵi yawo .

Mapulatifomu a zamayanjano akupereka mapindu apadera a kusonkhanitsa: mtengo wotsika pa wofika, kufalitsa mauthenga, ndi kugawana kwa ausinkhu wanu. Kufufuza kwa 2020 Pew Research Center kunapeza kuti anthu achikulire amagwiritsira ntchito Facebook, 40% amagwiritsira ntchito Instagram, ndi 23% imagwiritsira ntchito Twitter, ndipo pali kufalikira kwakukulu pakati pa achichepere. Manambala ameneŵa amagogomezera kuthekera kwa mpikisano wa kusanthula zinthu zophatikizidwa ndi nyumba za anthu.

Kusintha kwa Mabuku Kuloŵa m’Kudziloŵetsa mu Ubwenzi

Mosiyana ndi mawailesi a kanema, amene amaulutsa mauthenga kwa anthu osalankhula, mawailesi amalimbikitsa anthu aŵiri kulankhulana. Oimba nyimbo anganene, kugawana, ndi kuchitapo kanthu, kuchititsa kugawana. Kusintha kumeneku kumafuna kuti pakhale kukambirana kotchuka ndi kutsimikizira, kumene kuvomereza ndi kuyang'anira chitaganya kuli koopsa. Kuyesayesa chipambano pa manyuzi a za mayanjano sikumangofalitsa chidziŵitso .

Zimene Ofalitsa Nkhani Amasankha

Chisonkhezero chilichonse cha chisonkhezero cha manyuzipepala ndi manyuzipepala chimasintha khalidwe la anthu ovota.

Kulankhulana Kolunjika

Platforms monga Twitter (tsopano X) ndi Facebook zimalola oyembekezera kulankhula mwachindunji kwa ovota popanda nyuzi. Mzera wa kulankhulana umenewu umatheketsa oyembekezera kudutsa osunga zipata zamwambo, kupereka mauthenga osalinganizidwa ndi kuyankha mwamsanga kwa adani kapena zochitika zamakono. Mwachitsanzo, kugwiritsira ntchito kwa Donald Trump Tutter nthaŵi zambiri mkati mwa 2016 ndi 2020 kunampatsa njira yachindunji kwa mamiliyoni a ochirikiza, kumlola kukhazikitsa mandandanda a nkhani. Komabe, kuwona mtima kumeneku kumayambitsanso maupandu, monga kufalikira kwa mawu osasintha kapena kujambula.

Kutsatsa Olengezedwa

Chimodzi cha mbali zosintha kwambiri za makompyuta ndizo kukhoza kwa osankha oikidwa ndi makompyuta aubwino pogwiritsa ntchito chiŵerengero cha anthu, khalidwe, ndi chidziŵitso cha maganizo. Kampani zingagwiritsiridwe ntchito kutsatsa malonda ku magulu ena odziŵika bwino . Monga amayi a m’matauni, ophunzira a koleji, kapena kumidzi ndi mauthenga otsatiridwa ndi mfundo zofunika kwambiri. 2020 ya maphunziro a bungwe la Computational Social Science [1] Intactus adapeza kuti kugulitsa zinthu zachikaleku kungawonjezedwe ndi anthu otchuka kwambiri. Ngakhale kuti kupenda kowonjezereka, kutsatsatsa malonda andale kumakhala maziko a pulogalamu ya . Kufufuza kwa 202020 kufalitsidwa mu [FLT:] Coutational Social Science [1] [FLT.FLD]

Zimene Zili ndi Makhalidwe Abwino

Kugwiritsa ntchito wailesi yakanema ya Social media kungayambitse vidiyo imodzi, meme, kapena kutumiza malingaliro mamiliyoni ambiri m'maola. Zolembedwa za Vitral zingaumbe malingaliro a anthu, kuchititsa anthu kuzindikira nkhani, ndi kutumiza ochirikiza pa liŵiro losayerekezereka. Mwachitsanzo, “Ice Bucket Challenge . Ndi kuzindikira kwa ALS, pamene kulibe kwenikweni kwa ndale zadziko, kuonetsa kuthekera kwa kufalitsa ndi kuzindikira kwa maupandu. M'ndale, mavairasi onga Bernie Sanders, mipenteme kuchokera pa 2021 yotsegulira kapena Ocassio- Cortez “Masewera pakati pa Usus". Kusintha kwa chikhalidwe kumasonyeza mmene kukhoza kuchititsa anthu kukhala odzawo ndi ogwirizana ndi achichepere. Tsopano zopanga za pepala zogwirizana modzi, kugwiritsira ntchito nthano, ndi kuseketsa, ndi kuwonjezera mphamvu ya protection.

Nthaŵi Yeniyeni Imakhala Yotsitsimula ndi Vuto la Kulankhulana

Panyengo za masankho, manyuzipepala amasintha mofulumira. Makampani a zaumoyo amatheketsa kuyankha mwamsanga zinthu monga kukonza nkhani zolakwika, kuchititsa manyazi, kapena kugulitsa gaffe. Masankho 2020 a ku United States anapanga makampani a Twitter pogwiritsa ntchito Tutter kuti avomereze mayeso, kutulutsa mawu m’mphindi zochepa, ndi kugwirizanitsa magulu oyankhira mwamsanga. Kampeni yeniyeni imeneyi imathandiza kuti zinthu zikhale zoyenerera koma iwonjezerenso kukakamiza kuti nthaŵi zonse zikhale “pa,” kuwonjezera maupandu a kutsutsana kapena kuyang'aniridwa moipa.

Kufufuza Zokhudza Kukhudzidwa kwa Mafilimu

Nkhani zotsatirazi zikusonyeza kuti anthu achita bwino komanso anaphunzira zinthu zambiri pa masankho.

Chisankho cha pulezidenti wa ku United States mu 2016

Malo ochezera anthambi anali mbali yaikulu yokonzekeretsa achichepere ndi osankha oyamba. Mapepala monga Snapchat (amene anayambitsa “Snap to Vote” chigawo chake) ndipo Instagram inali yothandiza kwambiri. Pa Instagram, Hillary Clinton adapanga mkupiti wochititsa achinyamata ndi opanga mapepala a Facebook, pamene Donald Trump adadalira pa ntchito ya mavairasi ndi kutsatsa malonda a Facebook. Malinga ndi lipoti la 2018 Pew Research Center, 4% ya U.S. Akulu ananena kuti anaphunzira za chisankho cha chisankho kudzera m'manyuzipepala ya anthu. . Kugwiritsira ntchito kwa gulu la Facebook kulinganiza zochitika ndi kugaŵana zinthu zina kunathandiza kutembenuza ntchito pa Intaneti pa Intaneti. Komabe, pulogalamu yofanana ndi yosinthasinthanso yokhudzana ndi kufalikira kwa masinthiko a mapepala, kuphatikizapo kujambula ofufuza ofufuza za pulogalamu.

2018 Kusankha Masana a ku United States

Mibadwo 2018 inawona kuwonjezereka kwa ovota pakati pa achichepere ndi akazi, osonkhezeredwa mwapang'ono ndi kulinganiza kwa manyuzi. Grassroots zoyendera monga # MeToo ndi March kaamba ka miyoyo Yathu yogwiritsiridwa ntchito magulu a Facebook, Twitter hashtags, ndi Instagram kugwirizanitsa zochitika, kugawana chuma, ndi kulembetsa. “Akazi a Gwero la ofunsira ntchito ndi odzifunira anagwiritsira ntchito ofufuza, kufalitsa chidziŵitso chokopa, ndi kugaŵana ndi nkhani zosonkhezera. Kufufuza kwa National Evolution Studies [FLD] [1] kujambula kuti kugwiritsira ntchito kwa manyuzipepala kunali kovomerezeka ndi voti, makamaka pakati pa 189-209, amene anawona chiwonjezero chakuwonjezerapo.

2020 Chisankho cha Prezidenti wa United States

Chisankho 2020 chinali nthaŵi yochotsedwa ya makampani oulutsira zinthu ndi ovota. Ndi mliri wa Covid wild kuletsa kukonza kwa mwambo, oyembekezera anatembenukira ku mapulatifomu a ndandanda monga zipangizo zazikulu. Mkupiti wa Joe Biden woikizidwa kwambiri mu Facebook ndi YouTube, kuyang'ana malo ankhondo ndi kusatsa malonda a anthu. Tik Tok Tok adawonekera monga papulat preadinging for progatedss of Centicals projective vinities, ndi osonkhezera otsatira kuvota, kulongosola njira zolembera za polisi, ndi kuchotsa mawu osochezedwa. Malinga ndi [FLT:] Reuters [1], TukTokto adanena kuti mwachipambano kuti asunthaunde mathi a Trump ndi mathirote pulogalamu atsopano, kuwonjezeranso mapulogalamu ya za projective.

Mavuto a Kusokonezeka kwa Anthu pa Intaneti

Ngakhale kuti anthu amapindula ndi zimenezi, mapulogalamu a pa Intaneti amalepheretsa anthu kuvota moyenera ndiponso mwaluso.

Kukayikira ndi Kusadziŵa Zinthu

Kufalikira kofulumira kwa chidziŵitso chonyenga kapena chosocheretsa kumakhalabe vuto lalikulu. Mkati mwa chisankho cha 2020, kunama ponena za kunyenga kwa wovota, kudalirika kwa makalata, ndi thanzi losankha linafalitsidwa kwambiri pa Facebook ndi Twitter. Kufufuza 2020 ndi Kennedy School] Harvard School Misprogionment Review [[FLT: 1] kuyerekezera kuti kukopeka ndi kupendedwa kwa mawu olakwika ogwirizana ndi kutsika ndi 2-4 peresenti pakati pa anthu ena. Mapulatifomu a za chikhalidwe cha anthu ayamba kugwiritsa ntchito mfundo zolondola, kuchepetsa kufalitsa zinthu zokayikitsa, ndi kugwetsa nkhani zimene zimafalitsa mabodza. Komabe, kuchuluka kwa zolembedwa zokongola kwa ogwiritsa ntchito foni kumakupangitsa kukhala kovuta kuchotsaponso.

Mabungwe Opangira Magetsi ndi Kukokedwa kwa Malo

Kukonza mapulogalamu a malamulo a malamulo kumayambitsa matope opukutira, kumene ogwiritsa ntchito amawona zimene zilipo zomwe zimalimbitsa zikhulupiriro zawo. Kuchepetsa kumeneku kukhudza malingaliro osiyanasiyana ndipo kungakulitse kugaŵana kwa ndale. Kusonkhanitsa, zipinda zomveketsera zingakhale zopanda phindu: pamene iwo amapatsa mphamvu anthu ochirikiza, amalephera kukopa osankhidwa osakhala ndi magawo apadera kapena kulimbikitsa kukambirana kwa mtanda. Kuphunzira 2019 mu [FLT: 0] Science [[ Kuchepetsa kutsekemera zinthu zotsanulira pa Facebook kuchepetsako kwa kanthaŵi kochepa koma chidziŵitso chandale. Masewera ofuna kutumiza chidziŵitso chachikulu ayenera kuswa mwa kupanga zoko zokomezera ku ku kulingana ndi kuyenerera ndi kudziimira.

Kugaŵanika kwa Makina

Si anthu onse a ku America amene ali ndi mwayi wofanana wogwiritsa ntchito Intaneti kapena wailesi. Malo a kumidzi, mabanja olandira ndalama zochepa, ndi achikulire angakhale ndi kugwirizanitsa kochepa, zipangizo, kapena kuwerenga ndi manambala. Malinga ndi Pew Research Center [, 25% ya U.S. akuluakulu amene ali ndi ndalama zochulukirapo pachaka, sagwiritsa ntchito Intaneti. Kugawana kwa makono kumeneku kumatanthauza kuti kudalira pa makompyuta okha pothandiza anthu kuchepetsako. Njira zothandiza kuyendera bwino pa Intaneti ikufuna kulowa pa Intaneti ndi njira zoimbirana ndi anthu otere, otumiza makalata, ndi mabungwe amene amatumikirana ndi anthu amenewa.

Kusunga Zinthu Zachinsinsi

Kugwira ntchito kwa kusatsa malonda kochitidwa ndi opangidwira kumadalira pa kusonkhanitsa zinthu zambiri zaumwini. Zimenezi zimawonjezera nkhaŵa za makhalidwe abwino ponena za kuvomereza, kuyang’anira, ndi kuthekera kwa kugwiritsa ntchito molakwa makompyuta. Chisawawa cha Cambridge Analytica chinavumbula mmene chidziŵitso cha munthu aliyense cha Facebook chinagwiritsidwira ntchito kupangira zizindikiro za maganizo a anthu za ndale zadziko popanda chilolezo cha ogwiritsira ntchito. Poyankha, mapulatifomu onga Facebook ali ndi mfundo zogwirizana ndi malamulo a ndale zadziko ndipo amafunikira kuwonekera bwino kwambiri kwa malonda a zandale. Komabe, chitsanzo cha malonda a kasatsatsa malonda a kompyuta a Chikhalidwe chitukuke chikupitiriza kudzutsa mafunso achinsinsi. Maseŵero ayenera kutsimikizira kuti makompyuta awo agwirizane ndi malamulo onga a GDR ndi kusunga chikhulupiriro.

Njira Zopezera Chipwirikiti Chothandiza Anthu

Kuti awonjezere mphamvu ya makampani opanga mavoti, makampani ayenera kugwiritsa ntchito njira zozikidwa pa umboni zimene zimapanga mphamvu zokulirapo pamene akuchepetsa ngozi.

Muzithandizana

Chikhumbo chimene chimadzutsa malingaliro amphamvu . kukwiya, kudabwa , kuthekera kugawana. Kampeni ziyenera kutulutsa mafanizo a zojambula za ndandanda (m'mphindi, malo osankha, malo ofunsira), nkhani zaumwini kuchokera kwa ochirikiza, ndi kumbuyo kwa madesiki zimene zimasonkhezera munthu kukhala wofunsira. Vidiyo ya mtundu wachidule, makamaka pa Tik Tok ndi Instagrams, kusiyanitsa zithunzi zotsimikizirika pofika ndi kutomera. Njira yabwino ndiyo kugwiritsira ntchito “mtsogolo [1] kujambula: kuthandiza kuwona mmene kuvota kwawo kumakhudzira mwachindunji kukhudza nkhani zimene amasamalira, monga maliwongoleshoni, kusamala zaumoyo, kapena kusintha kwa nyengo.

Mkupiti wa Kuloŵereramo ndi Kugawanamo

Makampani a za mayanjano a pa Intaneti amathandizana kwambiri. Makampani a zamalonda sayenera kungoulutsa chabe komanso kupempha kuti anthu atengemo mbali. Polls, maxzes (m’chitsanzo, , “Kodi ndi nkhani iti imene ikukukhudzani kwambiri?”, ndi magawo a Q&A (via Instatragram Live, Twitter Spaces , kapena Facebook Live) amapatsa ovota kukhala a mwini wake. Cholembedwa cholimbikitsa kupempha ogwiritsira ntchito ntchito ntchito . Chofanana ndi kupempha ochirikiza kugawana ndi hahtag .

Kugwirizana ndi Atsogoleri a Chitukuko

Aguler [1] onse aŵiri a ndale zadziko ndi osakhala andale zadziko angapereke uthenga kwa omvetsera amene amawona kutsatsa malonda mwa kukayikira. Kufufuza 2021 kuchokera ku University of Pittsburgh kunapeza kuti otsatira a zisonkhezero zosakhala zandale zadziko anali othekera kwambiri kuchita ndi zophatikizidwa m'zandale pamene agaŵanitsidwa ndi wosonkhezerayo, poyerekezera ndi ophatikizidwa ndi nkhani yalamulo ya wofunsira. Kampani ayenera kuzindikira osonkhezera amene amagwirizana ndi miyezo yawo, kuwapatsa mfundo zomveka bwino ndi ufulu wa kukonza zinthu, ndi kuyang'ana ntchito za mgwirizanowo.

Kumanga ndi Kusamalira Anthu a pa Intaneti

Magulu a Facebook, alangizi a Disord, ndi ma freeddit amalola mofanana ndi ovota otengeka maganizo kulinganiza, kugawana chidziŵitso, ndi kuchirikizana. Magulu ameneŵa angakhale malo operekera ntchito zaufulu, kukonzekera zochitika, ndi zoyesayesa za masankho. Bernie Sanders 2016 ndi 2020 adapereka njira imeneyi, ndi magulu opatulidwa onga ngati “Bernie Sanders’s Comminders" kulinganiza mabanki a telefoni ndi kutsata. Kuchirikiza maderawa, maprojective, ayenera kukhazikitsa machekets, ndi kutumiza ma projective kapena zophatikizidwa.

Muzigwiritsa Ntchito Zofalitsa Nkhani Popanda Kucheza ndi Anthu

Kutomerana pa Intaneti kuyenera kutembenuza kuthandizira kwenikweni. Kampani ziyenera kuphatikizapo mafoni omveka bwino opita ku ntchito: magwirizanitso ofunsira kuvota, kupeza malo ofunsira makalata, kapena kusaina kuti apeze masinthidwe a foni. Mabungwe onga Facebook “Maetts” amalola anthu ochirikiza kukonza malo ochitirako misonkhano ndi odzifunira, kusintha chikondwerero cha makompyuta kukhala chosintha thupi. Kuyesa kwa 2019 mu Journal of Agencystical Political Science [[ kumasonyeza kuti kulandira chikumbutso cha Facebook ndi mapulani owonjezera kusankhitsa ndi kutembenuza ndi magawo 3.5.

Kumaliza

Malo ochezera asintha kwambiri mmene osankha amaphunzirira za masankho, kugwirizana ndi ofunsira, ndi kugamulapo kukhala ndi phande. Kukhoza kwake kuchititsa kulankhulana kwachindunji, kutumiza mauthenga ang'onoang'ono, ndi zolembedwa zapangitsa ilo kukhala injini yamphamvu yopanga ovota. Komabe, mbali zomwe zimatheketsa kuyambitsa maupandu: kuchotsa, kuchotsa, ndi kutaya zinthu zachinsinsi. Masewera opindulitsa kwambiri ndi aja amene amasamalira zoulutsira za mayanjano osati monga ngati galasi, komanso monga njira imodzi yothandizira. Mwakuphatikiza makompyuta ndi machitidwe a makhalidwe abwino ndi opangika, makampani angagwirizanitse masitejiwa kuti apange chidziŵitso ndi opanga zinthu zambiri. Monga momwe sayansi ikupitirizabe, kugwirizana pakati pa mayanjano ndi a zaunziko a zamakono ndi a democracy.