Table of Contents

Chiyambi: Chifukwa Chake Kulankhulana kwa Anthu Onse Kumalongosola Kuyendetsa Mzinda Kupambana

M'malo ovuta a kulamulira kwa makampani, kulankhulana kwapoyera sikuli chabe ntchito yauyang’aniro . Ndilo maziko a kudalirana, kuŵerengera, ndi kugwirizana kwa chitaganya. Mamanejala a mizinda amayang'anira pa kutsata lamulo ndi kuyembekezera kwapoyera, ndipo uthenga uliwonse umene amatumiza (kapena kulephera kutumiza) umaumba kaonedwe ka nzika za boma lawo. Kulankhulana kwamphamvu kungasinthe omvetsera okayikira kukhala mnzawo wotomerana, pamene kuli kwakuti kusalankhulana bwino kungawononge zaka za kuyanjana kwa anthu ena pa mpatu wani.

Kuchokera ku kukonza kwanthaŵi zonse za kutsekedwa kwa msewu ndi zizindikiro za mwamsanga zachilengedwe, njira imene manijala wa mzinda amalankhulira mwachindunji mmene anthu a m'deralo amamvera, kutengamo mbali, ndi kumva za boma lawo. Mavuto amakono monga kusocheretsedwa, kutha kwa kusadalirana m'mabungwe, ndi kugwiritsidwa ntchito kwa manyuzipepala, ndi kugwiritsidwa ntchito kwa makampani a mizinda. Nkhaniyi imapereka njira zochitira zinthu zomveka bwino zimene amayang'anira mzindawo angakonzere kulankhulana ndi kumveka bwino, kudalirika, ndi kukhudza. Mwakupanga dala njira zolankhulira zoyambira anthu omvera, kuchulukana, kutchula, kukonzekera, ndi kufunsa za mavuto, mabwana a mzinda, mabwana angakweze ntchito zawo monga oyang'anira ndi omanga nyumba a tauni.

Dziŵani M’dera Lanu: Kufufuza Zotsatira za Anthu ndi Kakonzedwe ka Zinthu

Lamulo loyamba la kulankhulana kogwira mtima ndilo kudziŵa bwino lomwe amene mukulankhula naye. Anthu a mzinda samalankhula ndi mmodzi; ali ndi magulu a misinkhu yosiyanasiyana, chikhalidwe, kulemera kwa ndalama, maphunziro, ndi zinenero zoyambirira. Chimene chimamveka ndi mwininyumba wopuma pantchito chingalephere ndi mnyamata wobwereka, ndipo chimene chimagwira ntchito kwa banja lachispanya sungafike pa koleji ya za tekinoloji.

Kufufuza ndi Maziko

Yambani ndi chidziŵitso. Kuŵerengera anthu komwe kulipo, kufufuza kwa m'dera, ndi zolembedwa za anthu kuti mudziŵe mbali zazikulu za mudzi wanu. Zida zonga U.S. Censurence Bureaution’s American Community Survey [[FLT 1] imapereka chidziŵitso chochuluka cha zaka zimene anthu akuŵerenga alipo, chinenero cholankhulidwa panyumba, ndi kupezeka kwa intaneti, zonse zimene zimadziŵitsa kusankhidwa kwa njira za m'njira ndi mawu. Kupyola pa kujambula, njira zofufuzira zothandizira, magawo a chigawo, ndi kufunsana kwa amodzi ndi atsogoleri a m'dera limodzi kumavumbula nkhaŵa, mapindu, ndi ziwonjezero zimene manambala okha sangathe kuzigwiritsa ntchito.

Kumanga Mapapu ndi Maulendo

Matembenuzidwe kufufuza m'ziŵiya zokhoza kugwira ntchito mwa kupanga munthu wolankhulana. Mwachitsanzo, munthu angakhale “Maria, mayi wogwira ntchito m'zinenero ziŵiri amene amagwiritsira ntchito Facebook kuwonjezera kwa kumaloko ndipo amakonda vidiyo yaifupi pa malemba aatali. [1] Wina angakhale “George, wopuma pantchito amene amaŵerenga nyuzipepala yakumasindikiza ndi kupezeka pa holo iliyonse ya tauni. Mwa kujambula munthu ameneyu ngati akulankhula kwa “jaurney” ya kulandira, kuzindikira, ndi kuchita zinthu pa chidziŵitso, mabwanala a mzinda angachepetse kutsutsana ndi kuwongolera. Kufikira kumeneku kumasonyeza mipata ya [1] Kutsatira chitsanzo, ngati mbali iliyonse ya tauni ya pansi pa , mungawongosintha mogwirizana.

Kudya ndi Kudyetsa Ana

Kuzindikira makompyuta si njira imodzi yochitira zinthu. Kusonkhanitsa mopitirizabe mawu kudzera m'mabungwe otchuka a anthu, maseŵero a pambuyo pa kubwera kwa ma events, ndi kumvetsera kwa anthu. Kuwonadi kwa mapulatifomu a makompyuta kumapereka chuma chakuyalutsa chimene chingabuke nkhani zisanakule. Kapitawo wa mzinda amene amayang'anira mokangalika zimene nzikazo zikunena, ndipo amasintha njira zawo poyankha .

Kusiyanitsa Njira Zanu Zolankhulirana Kuti Mudziŵe Anthu Okhala M’madera Amene Ali

Kudalira pa webusaiti imodzi, monga ya mzinda, kapena nyuzipepala imodzi yokha, kumatsimikizira kuti mbali zambiri za anthu zilephera kudziwa zinthu zotsutsiratu. Mabwana a mizinda ayenera kutsatira njira yamakono yamwambo, ya manambala, ndi ya foni kutsimikizira kuti anthu onse akhoza kupezeka mofanana.

Njira Zoyendera ndi Zoyendera

  • Webusaiti ya mzinda : Kutsimikizira kuti ndi ya mafoni, yofikirika (WCAG 2.1 kugonjera), ndi yolinganizidwa ndi “New". kapena “Matchulidwe".
  • . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • Mapepala a mapepala a maikeyi : Gawo la chigawo ndi chikondwerero (mt., mapaki, chisungiko cha anthu, kukulitsa) kuchepetsa zomangira za m’bokosi ndi kuwonjezera pangano la ukwati.
  • Madongosolo a lembo ochenjeza [1]: Opt-in SMS zizindikiro za machenjezo ofulumira (maboliji a madzi, maodiresa opimira, makhonya otseka misewu).
  • Ma apulogalamu a mizinda : Maprogramu ozoloŵereka amene amagwirizanitsa zopempha utumiki, madeti, ndi kusonkhezera chidziŵitso akufala kwambiri pakati pa achichepere.

Zoulutsira Nkhani ndi Zosindikiza Zamwambo

  • Manyuzipepala ndi wailesi za m'deralo [1]: Nzika zambiri zimadalirabe zimenezi kuti zimve nkhani, makamaka m’madera amene mulibe chibalo chokwanira.
  • Public kutsegula wailesi yakanema : Kujambula misonkhano ya bungwe la mzinda ndi zigawo za chidziŵitso.
  • Otumiza ndege ndi zikwangwani : Malo m'malaibulale, malo a anthu, masitolo, ndi masiteshoni a basi, makamaka kwa madera okhala ndi anthu osaphunzira kwambiri.

M’Person ndi Misewu Yozikidwa pa Anthu

  • Misonkhano ya holo yodzikongoletsa [ : Gulani malo kuti mukhale oyenerera kupezekapo kwa madera osiyanasiyana.
  • Malo operekera chidziŵitso cha Papa : Pa misika ya alimi, mapwando, kapena malo aulendo.
  • Kujambula pa khomo [1]: Kutenga nkhani zapamwamba monga kukonzanso kapena kugwirizanitsa, kukambitsirana kwaumwini kungakhale kothandiza kwambiri kuposa wotumiza makalata.

Chinsinsi chake si kugwiritsira ntchito njira zonse nthaŵi zonse, koma kusankha dala masitepe amene amafikira omvetsera onse a kachigawo ka uthenga woperekedwa. Cross-promote pakati pa mizere ya [1] Mwachitsanzo, gwiritsirani ntchito makompyuta kulangiza anthu kusaina kuti adziŵe za ndandanda ya kulembera kapena kupezeka ku holo ya tauni yomwe ikubwera.

Uthenga wa Utoto Womveka bwino, Wooneka Bwino, ndi Wofikirika

Ngakhale njira yabwino kwambiri yoperekera uthenga imalephera ngati uthengawo uli wosokoneza, wosamveka bwino, kapena wodzaza ndi mawu.

Chinenero Chofeŵa ndi Kumasulira Mabuku

Kulemba kwa boma nkodziŵika ndi mawu olembedwa, kugwetsa mawu, ndi mawu aukali. Kusinthani “Dipatimenti ya Ntchito za Anthu Idzayamba ntchito yokonzanso m'mbali mwa msewu pa Maple Avenue . Ndi “Tikubwereranso Maple Avenue kuyambira pa Lolemba, April 10. Kuyenda kwa galimoto kudzachotsedwa kwa masiku atatu. Kugwiritsa ntchito mawu ogwira ntchito, mawu afupi, ndi mawu ofala. Plain Language Action and Information Network (PLT) kuwaphunzitsa kwaulere ndi kugwiritsa ntchito yanu yolankhulira.

Kupereka Mfundo ndi Chitetezo

Anthu okhala m’dziko ali othekera kwambiri kuchirikiza zosankha zimene akudziŵa. Ngati nkotheka, fotokozani “chifukwa chake” kumbuyo kwa lamulo kapena ntchito. Mwachitsanzo, musanalengeze kuwonjezeka kwa madzi, kugawana mfundo za dongosolo la ukalamba, zofunikira kulamulidwa ndi boma, ndi kusunga ndalama kwanthaŵi yaitali kuti zitetezere. Gwiritsirani ntchito zithunzi kapena mavidiyo afupi kuti mukonze chidziŵitsocho. Kuoneka bwino sikumangodziŵitsa chabe komanso kutsutsa zonena zolakwika.

Kupezeka ndi Kutha Kusintha

Mauthenga ayenera kufikira anthu onse okhala m’deralo, kuphatikizapo opunduka, Angelezi aluso, kapena osadziŵa kulemba bwino. Nthaŵi zonse amamasulira m'zinenero zolankhulidwa m'mizinda. Kugwiritsa ntchito zilembo zazikulu, kusiyanitsa kwapamwamba, ndi alt kujambula zithunzi pa mapulatifomu. Kumasulira chilankhulo cha manja cha America pa zochitika za anthu ndipo kuphatikizapo mawu ofotokoza zinthu zimene zili m’mavidiyo. Kugwirizana ndi Melika ndi Act (A) sikungovomerezana ndi lamulo lalamulo.

Kujambula ndi Kusimba Nkhani

Manambala okha angakhale odabwitsa, amathandiza kwambiri kujambula zinthu. Gwiritsirani ntchito matchati, mapu, ndi ma giradi posonyeza mmene zinthu zilili, ma bajeti, kapena mapulogalamu a ntchito. Mwachitsanzo, mapu osonyeza zonse zokonzedwa ndi masitepe a mawonekedwe a mitundu iwiri ndi ogwirizana ndi malemba. Nkhani za anthu zingakuthandizeni kwambiri kuposa pologalamu ya nyumba yatsopano yokhoza kupezeka, kuphatikizapo ndandanda ya banja limene linapeza nyumba yokhazikika mwa njira yofanana. Malingaliro ndi nkhani zaumwini zimasunga m'maganizo kwa nthaŵi yaitali kuposa ziŵerengero.

Kulankhulana ndi Anthu Aŵiri Olankhulana, Osati M’kutu Way

Kulankhulana kwa anthu kwakhala wailesi yapamwamba: mzinda umatumiza chidziŵitso, nzika zimachilandira. Koma kudalirana kumakhalapo pamene kulankhulana kuchitika m’njira zonse ziŵiri. Mabwana a mizinda ayenera kupanga nyumba zokhaliramo kumvetsera, kuvomereza, ndi kusanguluka.

Nyumba za Mzinda Wanthaŵi Zonse ndi Magawo Omvetsera

Maholo a m'tauni olinganizidwa bwino omwe amaphatikizapo Q&A chigawo, makambitsirano, ndi kupenda kuti muone ngati muli ndi malingaliro otani. Jikizani nthaŵi zosonkhanira (madzulo, kumapeto kwa mlungu, masana) ndi malo kuti mumve mawu ambiri. Kuti mukhale ndi nkhani zotsutsana.

Zida Zothandizira Kudya

Pambuyo pa ndemanga za manyuzi, gwiritsirani ntchito mapulatifomu opatulidwa monga Engedi , [[FLT :2] Polco, kapena Citinque Lab [ amene amalola nzika kuvomereza malingaliro, kuvota, ndi kuona mmene zosankha zawo zosonkhezera ziyambukiro. Samalani ndi kufalitsa “Mwayankha, Ife adapereka lipoti kuti wolunjikitsa malingaliro a nzika za kusintha kwa malamulo. Kuwonekaku kumalimbikitsa kutengamo mbali m’tsogolo.

Makomiti Oyang’anira Anthu

Kutsimikizira kuti anthu a m'gululi akugwirizana ndi chikhalidwe cha anthu a mumzindawu komanso malo osiyanasiyana. Makomitiwa amapanga mabodi olira ndi olankhulana ndi anthu omwe ali m'gulu lawo, ndipo zimenezi zimathandiza kuti mzindawo ufike pa zamoyo zosiyanasiyana.

Zimene Anthu Anayankha Akafunsa Mayeso Mofulumira Ndiponso Moona Mtima

Mafoni alionse, foni, kapena mapulogalamu a pa Intaneti ndi mpata wokulitsa kukhulupirirana. Ikani miyezo yautumiki yapamwamba: vomerezani lisiti mkati mwa maola 24 ndi kupereka yankho lapasadakhale m'masiku asanu a bizinesi. Musagwiritsire ntchito mayankho otsatizana; mayankho aumwini kusonyeza kuti munthu aŵerenga nkhaŵa yake. Pempho akalakwitsa, ndi kufotokoza zochita zowongolera. Kuvomereza kumeneku kumasintha othekera kukhala otsutsa.

Kusimba Nkhani ya Leverage ndi Chikondwerero cha Anthu Choyenera Kuyanjana Nacho

Mabwana a mizinda amene angafotokoze nkhani zolimbikitsa zokhudza chipambano, mavuto, ndi zolinga za anthu a m’deralo, adzakonzanso zinthu zimene sizingakwane.

Kusonyeza Anthu Okhala M’dzikolo Ndiponso Olembedwa Ntchito

Anthu amene anayamba dimba lapafupi, anadzipereka ku malo othandizira anthu okhudzidwa ndi tsoka, kapena anayambitsa bizinesi yaing’ono yomwe imathandiza mzinda. Mofananamo, akusonyeza ntchito ya antchito a boma: wozimitsa moto amene anapulumutsa banja, wosunga ndalama amene anayambitsa programu ya kuŵerenga ndi kuŵerenga, wogwira ntchito yokonza zimbudzi amene amayendera makilomita owonjezereka. Nkhanizi zimatchula boma la mzinda ndi kukumbutsa anthu kuti utumiki uliwonse ndi anthu odzipereka.

Kukondwerera Zinthu Zosaiŵalika ndi Kuwongolera

Pamene paki yanthaŵi yaitali ya kudikirira itseguka kapena ntchito yaikulu ya maziko itatha tha kuimbidwa, fotokozani kuti nkhaniyo ikhale yochititsa chidwi ndi yosimba. Gwiritsirani ntchito asanaitenge ndi pambuyo pa zithunzi, mavidiyo a nthawi, ndi mawu ochokera kwa anthu amene anapindula. Cholinga nchakuti mugwirizanitse ntchito ya mzindawo ndi kuwongolera moyo wa anthu, kulimbikitsa phindu la kugulitsa malonda a anthu onse.

Musamalankhulena Bwino ndi Anthu Omvetsana

Pakachitika ngozi, nkhani za kulimba ndi kuthandizana zingathandize anthu. Pambuyo pa chigumula, uzanini anthu apafupi mmene anathandizira anansi awo ndi mmene mzindawo unagwirizanirana. Koma samalani kuti musadyere tsoka((maumboni) aulemu, kudalirana ndi kuchira. Zinthu zambiri sizingasinthidwe; vidiyo yeniyeni ya Facebook Live ya bwanamkubwa ingakhale yolimbikitsa kwambiri kuposa wailesi yojambula.

Konzekerani Kulephera Kulankhulana Kusanabuke Vutolo

Mabwana a m’mizindayi ayenera kukhala ndi buku lofotokoza mmene angalankhulire ndi anthu ena pakagwa tsoka lachilengedwe, matenda odzidzimutsa, kapena mavuto amene anthu apanga, ndipo nthawi zonse amaonetsetsa kuti ayamba kukonza njira yolankhulirana.

Limbikitsani Lamulo ndi Lamulo la M’malo Opatulira

Tchulani amene ali ndi ulamuliro wolankhula poyera ndiponso pa zochitika zosiyanasiyana. Nthawi zambiri, bwana wa mzinda kapena mkulu wa mapulogalamu a boma (PIO) amatumikira monga wolankhulira wamkulu. Ofesala onse amadziwa lamuloli. Sanenapo kuti: “Ine sindine mawu amenewo. Koma ndidziwa kuti ndikufunanso. Ndizikonzekera kuwerenga mawu a zochitika zinazake (m’njira, kusefukira, kusokonezeka kwa Intaneti, chipwirikiti cha anthu).

Gwiritsani Ntchito Njira Zofulumira

Gwiritsirani ntchito njira ya magetsi a mwadzidzidzi ya mzinda, konzani mbendera ya webusaiti, mapositi pa wailesi, lankhulani ndi TV yakumaloko, ndi gwiritsani ntchito mapepala osindikizidwa kwa anthu a m’madera opanda mphamvu yamagetsi kapena Intaneti. FEMA’S . Intective Public Alerting and Ibursing System (IPAWS) imapatsa mphamvu ya dziko lonse yochenjeza imene ingatumize mauthenga a mafoni a elective kudutsa kudutsa pa Intaneti (WEA). Pracce Crective imatumiza machenjezo kudutsa m'dongosolo chaka chilichonse.

Khalani Wowonekera Ponena za Kusatsimikizirika

Pamavuto ofulumira kuchitika, nzikazo zidzavomereza kuti chidziŵitso chimasintha. Vomerezani zimene simukudziŵa, zimene simudziŵa, ndi pamene mudzapereka zowonjezera zina. Pansi pa kulonjeza ndi kutumiza pa maaudiresi. Chitani mobwerezabwereza . Ngakhale ngati chisinthidwecho “tilibe chidziŵitso chatsopano, koma tidakagwira ntchito pa X. Kulankhula kumayambitsa kuyerekezera ndi kusadalirana.

Onani Zinthu Zolakwika Kuti Muzizikonza Mwamsanga

Gawirani antchito kuti ayang'ane pa wailesi, m'mawailesi, ndi m'nkhani za nyuzi. Mukaona, chikonzeni bwino ndi motsatira umboni. Perekani gwero lomveka (m’chitsanzo, kugwirizana ndi masinthidwe a boma a mzinda). Nthaŵi zina, mungafunikire kugwira ntchito ndi oyendetsa malo a pulatifomu kuti mulembe nkhani zolakwika. Kuwachotsa ndi kuwachotsa asanafalitse ndi kuwabala.

Muziphunzira, Ndipo Muzisinthasinthasintha

Mabwana a m’mizindayi amafunika kuona kuti njira yolankhulirana ndi anthu imathandiza kwambiri.

Zisonyezero za Ntchito Yaikulu (KP Is)

  • Specill: Chiŵerengero cha anthu amene anaona uthenga (mapepala atsegula, zithunzi za makompyuta, malingaliro a pa webusaiti).
  • Kulandira [1]: Mofanana, kugaŵana, ndemanga, kutseguka mlingo, kufika pa zochitika.
  • Comprehension[[FL:1] : Gwiritsirani ntchito mavoti osavuta pambuyo pa chilengezo (m. g., “Kodi munamvetsa chifukwa chake madzi anawonjezeka?” kupima kumveka kwa uthenga.
  • Khulupirira ndi kutengeka maganizo [1]: kufufuza kwanthaŵi zonse kwa anthu kumene kumaphatikizapo mafunso onga akuti “Kodi mumakhulupirira kuti mzindawo umalankhula moona mtima? Kutsatira zizoloŵezi kwa nthaŵi.
  • Kusintha kwa Behavior [[FL:1] : Kodi nzikazo zinatsatira malangizo (m’jere, kusaina kuti acheze, kupezeka pamsonkhano, kuchepetsa kugwiritsira ntchito madzi mkati mwa chilala)?

Zipangizo ndi Zopakapaka

Gwiritsirani ntchito zotsatsa malonda pa makompyuta a makompyuta, mapulogalamu a mameseji (monga Mailchimp kapena Constantical Frientane), ndi zipangizo za pawebusaiti (Google Analytics, mapu otentha) kuyang'anira ntchito. Kuti mupeze mawu otseguka, ganizirani zipangizo zofufuzira maganizo kapena kungoŵerenga zitsanzo za ndemanga mwezi uliwonse.

Kulemba Motsatira Mfundo

Ngati njira ina (m’m., Tutter) ikhala yochepera kwa omvetsera anu, kuchepetsa kugwiritsira ntchito kwake ndi kuwonjezera kuchirikiza kwa njira zoyendetsera zogwira mtima. Ngati kalembedwe ka uthenga kakhala kopanda chidziŵitso (m., kalembedwe katali) katayidwa, sinthani kuti mukhale ndi mindandanda ndi zithunzi. Mizere yoyesera nkhani, kutumiza nthaŵi, ndi kuimbirana mafoni kupyola A/B yoyesa. Kugaŵana ndi gulu lonse la mzinda kumayambitsa chikhalidwe cha kuphunzira.

Kambiranani Nkhani za Kulankhulana Kwapachaka

Kamodzi pachaka, pendaninso tsatanetsatane wa njira zonse zolankhulirana: kuŵerengera misewu yonse, kupenda kupambana kwawo ndi KP Is, kufufuza anthu okhala m'madera odzifunira, ndi maofesi oimira mizinda ya ausinkhu wanu. Boma la Chithandizo Lab pa Harvard Kennedy School [[[FLT: 1]] limapereka zinthu zothandizira kuwongolera kulankhulana kozikidwa pa umboni. Gwiritsirani ntchito ndandanda yanu ya kulankhulana ndi ndalama zosungika kaamba ka zipangizo zatsopano kapena maphunziro.

Kumaliza: Kukulitsa Chikhalidwe cha Kulankhulana Kopambana

Kulankhulana kwapoyera kogwira mtima sikuli mkupiti umodzi kapena bokosi loyang'anira . Ndilo ntchito yopitirizabe ya gulu imene imayamba pamwamba. Mabwana a mizinda amene amaika omvera pa kumvetsetsa, njira zoyendetsera, uthenga womveka, kukambitsirana kwa njira ziŵiri, kukambirana, kukonzekera, ndi kuwongokera kopitirizabe kumachititsa kuvomereza komwe kumalimbitsa mbali iliyonse ya ulamuliro. Anthu amene amamva, kumva, ndi kulemekezedwa amayenera kutsatira malamulo, kuchirikiza, ndi kukhala ndi phande m’moyo wa anthu.

Njira zolongosoledwa m'nkhani ino ndizo kugwirizana; chimodzi ndi chimodzi chimalimbitsa zina. Mwachitsanzo, makonzedwe a kulankhulana kwa mavuto, ngogwira ntchito kwambiri ngati mwakhala mutapanga kale chidaliro mwa kutumiza makalata oonekeratu ndi kutomerana kwanthaŵi zonse. Kupenda maluso kuli kopanda ntchito. Kuyesa zotulukapo popanda kukonza njira kuli kutayitsa. Chifukwa chake, mabwana a mzinda ayenera kuona kulankhulana kwapoyera monga chinthu chachikulu, osati ntchito yongofuna kukwaniritsa. Makampani a kulangiza antchito, kulinganiza bajeti yoyenerera ya zipangizo ndi mapulatifomu, ndi kukambirana kwapansi ya projekiti iliyonse kuchokera ku chiyambi kwake.

M’nthawi imene anthu sakukhulupirirana kwambiri ndipo anthu ambiri sadziwa zambiri zokhudza nkhani, mizinda imene imalankhulana mwaluso, mwachifundo ndiponso molangana idzakhala imene ikupita patsogolo.