Mu 2012, mawebusaiti mamiliyoni ambiri anada mdima. Opedia, Google, ndi masauzande ena a manambala analinganiza kuima kwa anthu ambiri kuti atsutse Stop Online Pirhacy Act (SOPA). Ichi sichinali chikalata chapamwamba cha kampani; chinali kuphulika kwa nzika za nzika za kampani; chinali mlandu wapamwamba wa choonadi chachikulu: nzika zili ndi mphamvu yosalimba kuti zithe kusokoneza zinthu zimene zilipo. Nkhaniyi imasintha mphamvu yoposa mphamvu ya pa Intaneti.

Kufotokoza Mtundu Wamakono: Makalata Oposa Makalata Okha

Chithunzi cha munthu mmodzi wolemba kalata kwa ogwirizana awo ndi chachikale, ngakhale kuti chidakali choyenerera, mtundu wa ardecial . Nzika zamakono za kampani ndi chilango chosanganiza mphamvu za mitu ya udzu ndi kulinganiza kwaluso la kukopa. Chikuimira kuyesayesa kolinganizidwa kusonkhezera malamulo a anthu ndi kugaŵira katundu m'madongosolo a ndale zadziko, azachuma, ndi a kakhalidwe ka anthu.

Kusintha kwa Chisonkhezero

Njira zasintha kwambiri pa zaka makumi aŵiri zapitazi. Kampani yakale inadalira kwambiri "Grasstoms" — kuyesayesa kolinganiza kusonkhanitsa chiŵerengero cha anthu otchuka kuti agwiritse ntchito chitsenderezo chachindunji. Lerolino, ndawala yachipambano imaphatikiza ndi "Digital First" kusonkhanitsa, kugwiritsa ntchito zipangizo monga kujambula kwa ausinkhu wanu, kutsatsa malonda, ndi nkhani zofalitsa mavairasi kuti apange chichirikizo chachikulu, chooneka. Wochirikiza wamakono ayenera kukhala wochenjera m’chinenero cha komiti yomvera ndi kutumiza mawu a mphepo ya Twit.

Zipilala Zitatu Zimene Zinagwira Ntchito Yogwira Bwino Ntchito

Pakatikati pake, kupambana konse kwa kutembenuza kuli pa mizati itatu:

  • Chidziŵitso: Kusonkhanitsa chidziŵitso cholondola, kumvetsetsa njira ya malamulo, ndi kudziŵa opanga zosankha zazikulu.
  • Kusintha: Kugwirizanitsa ochirikiza kuchitapo kanthu mogwirizana [“kukhoza kuonetsa msonkhano, kuimba foni, kapena kupereka ku ndawala.
  • [[FUL:0] Act: Kupereka uthenga woyenera, kwa munthu woyenerera, panthaŵi yoyenera.

Mbali Yosatsutsika ya Uyang’aniro m’Demokrase Yabwino

Popanda kutomerana kwa nzika, dongosolo la malamulo limagwidwa ndi mawu omveka kwambiri ndi opambana.

Kuloŵetsa Chidziŵitso cha M’dzikolo Pansi pa Chizoloŵezi Chanu

Opanga malamulo akugwira ntchito m'dziko la maacredis, ziŵerengero, ndi ziyambukiro zongoyerekezera. Ochirikiza nzika abweretsa anthu. Wopanga malamulo angadziŵe ziŵerengero za upandu wa chigawo chawo, koma samadziŵa kuwopa kwa kholo loyenda ndi mwana wawo pa malo otentha odziŵika. Wochirikiza angafotokoze nkhaniyo. Chidziŵitso chimenechi ndi mfundo yosasinthika. Chimasintha chisankhiro chamwambo kukhala chosankha cha makhalidwe abwino.

Mphamvu Yopatsa Mphamvu: Yoletsa Zokondweretsa Zapadera

Malinga ndi kufufuza kwa mabungwe onga Opensecrets, kuti dola iliyonse ithere pa bungwe la antchito pokopa anthu, makampani aakulu amawononga pafupifupi $34 . Dongosololi limalunjikitsidwa kwambiri ku zinthu zopindulitsa malikulu. Uphunzitsi ndi chida chachikulu pa zofuna za antchito (anthu) kupikisana. Kumawonjezera kuseŵera ndi ndalama zoloŵa mmalo mwa manambala, chilakolako, ndi zotsatira zake. Pamene wopanga malamulo adziŵa kuti wowoneka, wokwiya, ndi wolinganiza kuyendetsa zinthu ayang'anira mavoti awo onse, chisonkhezero cha wolandira bwino.

Kukulitsa Unzika Wokhala Pamodzi

Ntchito ya uphunzitsi imalimbitsa nzika zolimba. Imaphunzitsa anthu osati monga nkhani ya sukulu yotopetsa, koma monga maseŵera osangalatsa. Anthu amene amachirikiza akukhala ndi chidziŵitso chochuluka ponena za malamulo, kusuliza kwambiri anyuzi, ndi kuvotera. Zimenezi zimayambitsa mkhalidwe wabwino: pangano limachititsa anthu kukhala odziŵa kulemba ndi kuŵerenga, zimene zimabala pangano la ukwati kukhala logwira mtima kwambiri.

Chida Chothandiza Kupanga Zokhudza Anthu Ochita Zinthu Mwachinyengo

Kugwiritsa ntchito bwino mphamvu zamakono kumafuna kumvetsetsa machenjera a mphamvu zosiyanasiyana. Kudziwa chida chimodzi n’kosakwanira; mkupiti wamakono uyenera kukhala wa m’mphepete mwa madera ambiri.

Kuthamanga kwa Makina: Makina Othamanga

Makompyuta a za makompyuta ndi otchuka kwambiri kuti agwirizane mwamsanga ndi kufotokoza nkhani. Komabe, mapangano a pa Intaneti ndi maselo otengera ku matenda a mavairasi kaŵirikaŵiri amapanga "mayeso a kampani" . Ndi kachitidwe kotsika kamene kamapangitsa wolankhulayo kumva bwino koma kosachititsa munthu kuchititsa wopanga malamulo. Kugwiritsa ntchito zipangizo zamakono kuyendetsa ogwiritsa ntchito zipangizo za mayanjano kuti achititse ogwiritsa ntchito Intaneti kumachita zinthu zogwirizana: kuvotera, kupereka chilolezo cha chitsutso chachikulu, kapena kutumiza chikalata cha foni yogawira anthu. Zida zonga Active Net ndi Maglazer imalola kuti gulu la anthu odzipereka adzifunira ntchito.

Kubisa: Msonkhano Wapamwamba Wosalekeza

Kukumana ndi wopanga malamulo kapena antchito awo ndiyo njira yabwino kwambiri yoperekera uthenga. Ndi mfundo yofala yakuti kukopa anthu n’kwa anthu olemera okha. Maofesi achigawo ndi ochepa ndipo amafunitsitsa kumva kuchokera kwa anthu opanga malamulo. Msonkhano wothandiza kwambiri umatsatira njira yosavuta:

  1. Kugwirizana: [1] , Ndine wogwirizana ndi wabizinesi waung'ono m'chigawo chanu. Sonyezani mfundo zanu.
  2. Nkhaniyo: [[FLT ] "Ngati Bill X adutsa, ndalama za inshuwalansi yanga ya thanzi zidzaŵirikiza kaŵiri, ndipo ndidzafunikira kuchotsa antchito. Ipangeni yaumwini ndi ya kumaloko.
  3. Funso: [[FLT :1] "Ndikukupemphani kuti muvote kuti Ayi pa Bill X ndi co-ponsor Bill Y . Tsalani. Musasiye m’chipinda popanda konkire.
  4. Kutsatira : [[FLT :1] Tumizani pepala lobwereza funso lanu. Zimenezi zimapanga njira yapepala ndi kukusungani pa radar yawo.

Nyumba Yosungiramo Malo: Mphamvu m’Ziŵerengero Zosadziŵika

Malamulo ali ozindikira ku maso. Mtengo umene umatsutsidwa ndi gulu la malo okhala limodzi ungatsutsidwe kukhala wopambanitsa. Lamulo limene limatsutsidwa ndi gulu la malo ozungulira [[FLT: 0] ndi ndi County of Commerce ndi [FLT] [[FLT]] [ACP] imapanga vuto la ndale. Malo amafuna kuti akhazikitse mikangano yachiŵiri kuti asunge pa cholinga chimodzi.] Njira imeneyi "antchito a pabedi" ndi yothandiza kwambiri poswa malo ofera kapena kupha lamulo loipa.

Kuzenga Mwalamulo ndi Kupereka Malamulo Abwino

Nthaŵi zina malamulo amalephera. M’nkhani zotero, makhoti amakhala bwalo lamilandu. Magulu a anthu auphunzitsi angapange mayeso a aicus curia (bwenzi la khoti) kuti apeze lingaliro la anthu okhudzidwa ndi kugamula mlandu. Kuchirikiza milandu yoyesa ndi mlandu wamphamvu kumatokosa lamulo lopanda chilungamo .

Kuletsa Malamulo: Kumene Kuphwanya Malamulo Kumawononga Nyumba

Malamulo samayenda molunjika. Adutsa pa nsonga zotsamwitsa kumene chitsenderezo chiri chogwira mtima koposa. Kumvetsetsa "maze" iri yofunika kulinganiza kuyang'anira kwanu kwa uphunzitsi.

Kuchotsa Agenda: Nkhondo Yoyamba

Nkhondo yofunika kwambiri ya malamulo kaŵirikaŵiri ndi imene imatsutsana ndi zimene zikukambidwa. Musanayambitse lamulo, ochirikiza akugwira ntchito kulongosola vutolo. Zimenezi zimaphatikizapo kutulukira, kujambula, ndi "pre-lobbing" ya mipando ya komiti. Ngati mukhoza kupeza munthu wamphamvu wotsogolera kunena kuti, "Tifunikira kuyang'ana," mwapambana nkhondo yoyamba. Malo a Agenda ali ngati kudzaza [1] kupangitsa nkhani yosapeŵeka.

Chizindikiro cha Komiti: Kumene Ma Bills Amapita Kuti Afere

Ili ndilo mbali yowopsa ndi yowopsa kwambiri ya kachitidwe ka malamulo. Lamulo lingakhale ndi chichirikizo cha ambiri m'chipinda chonse koma likhoza kuphedwa m'komiti ndi woyang'anira amene amakana kulinganiza voti. Nzika pa siteji ino imangoyang'ana kuŵerengeka kwa ziŵalo za komiti yofunika. Imeneyi ndi imene "ulendo wa m'chigawo" uli wogwira ntchito kwambiri. Wofunsa chiŵalo cha komiti yawo, "Kodi mudzachirikiza ntchitoyi?

Kumanga Chifuno cha Ukulu wa Ntchito

Ngakhale ngati ndalama zikhoza kudutsa, zimayang'anizana ndi kuthekera kwa kuimbidwa mlandu ndi mkulu wa ntchito. Ilo limasintha kuchokera ku "Kodi timapita motani?" ku "Kodi timapeza mavoti okwanira kugonjetsa ozembera "" izi kaŵirikaŵiri zimafuna kumanga mgwirizano umene umaphatikizapo mamembala a chitsutso ndi otsutsa, kukakamiza mkulu wantchito kusankha pakati pa malo awo ndi kuvomereza lamulo. Njira imeneyi "kutetezera" ingasokoneze kapena kuteteza chilakiko kwa mkulu wa otsutsa.

Mavuto Amene Amakhalapo Nthawi Zonse ndi Mmene Mungawathetsere

Ngakhale kuti anthu achita mpikisano wokonza zinthu mwaluso kwambiri, iwo sakwanitsa kuchita zimenezi chifukwa amadziwa kuti pali mavuto ena amene anthu ambiri amakumana nawo.

Ziŵiya Zaluso

Ndalama zimagula kupezeka. Olandira ndalama anthaŵi zonse, makampani a malamulo amphamvu, ndi ma bajeti a PR aakulu amapanga chisonkhezero chosatha chimene chiri chovuta kupikisana nacho. Mankhwala ndi kuyera kwa [1]. Kufunitsitsa, chipani chotchuka chili ndi chisonkhezero chachindunji chotchuka kwa woimira wa chigawo kuposa wolandira. Ndalama zambiri zimagwira ntchito bwino kwambiri mumdima; nzika imasonyeza kuwala kwa ntchito. Kupempha kwapoyera kuti aulule anthu kuti apereke uthenga kwa anthu ena kukhoza kusintha chuma monga ngati kutsutsa kwa ndale zadziko kwa mbali ina.

Kutopa ndi Kutopa ndi Kutopa

Magulu achipambano akuona kuti kupambana ndi kupambana kochepa, utsogoleri wosinthasintha, ndi kugwiritsa ntchito ndalama zambiri m'nyumba. Wochirikiza wochirikizayo ndi amene amakhala ndi moyo wosafa popanda kutsutsa.

Mmene Nkhaniyi Imakhudzira Bungwe Lofalitsa Nkhani

Ochirikiza amalonda kaŵirikaŵiri amathera nthaŵi yawo yonse akulankhula kwa anthu amene akugwirizana nawo. Zimenezi zimamanga malo abwino a anthu koma sizimafutukula mlingo wa gululo. Kuti musonkhezere wopanga malamulo, muyenera kusonyeza kuchirikiza kwa mtanda wa ogwirizana . Izi zikutanthauza kusonkhanitsa mokangalika mabwenzi osayembekezereka . Mwini wa bizinesi wokonda zachikhalidwe chifukwa cha malo okhala, kapena wachinyamata wochirikiza kusintha zinthu. Kusamuka m’mbali mwanu chipinda cha eecho ndiyo njira yokha yotembenuzira chikondwerero cha malowo m'malo oyamba a malamulo a boma.

Njira Zothandiza Wochirikiza Wamakono

Kupanga Msampha Wosadziŵika

Chidziŵitso cha data chidziŵitsa , koma nkhani zikusonkhezera anthu. Nkhani yothandiza kwambiri yonena za kuvomereza zinthu ili ndi mbali zitatu: wofufuza protagono, wolakwa (kaŵirikaŵiri malamulo kapena dongosolo, osati munthu), ndi chigamulo chomveka. Wopanga malamulo ayenera kukhala munthu amene angafanane ndi /a wovota m’chigawo chawo. Chigamulochi chiyenera kukhala chigamulo chalamulo. Chigamulochi chimapangitsa "narrativeration" kukhala chovuta kuganizitsa nkhani yanu yosaimbidwa ndi kuikumbukira opanga malamulo.

Kugwiritsa Ntchito Mfundo Zimene Anthu Amafuna Kuchita

Ngakhale kuti nkhani n’zofunika, ziyenera kuchirikizidwa ndi umboni. Otsegulira a za mbiri ya boma (monga Data.gov) amalola ochirikiza kupeza ziŵerengero zenizeni zimene zimatsimikizira mfundo yawo. "Tshati lathu lili ndi chiŵerengero cha X chapamwamba kwambiri kuposa avareji ya boma" ndi ndemanga yamphamvu. Imasintha mfundo ya makhalidwe kukhala chitsutso cha statist. Kugwiritsira ntchito chidziŵitso kupanga "chriding" imene opanga malamulo pa zosankha awo kuli imodzi ya njira zogwira mtima kwambiri kuwachititsa iwo kukhala oŵerengera mlandu poyera.

Kumanga Mphamvu ya Nthaŵi Yaitali Vs. Mdulidwe Wachidule

Kusintha kwakukulu kuli kotsatira: pepala loipa limawonekera, ndipo aliyense amasintha. Magulu ogwira mtima kwambiri amasumika maganizo pa kumanga mphamvu zandale mwa kulembetsa kwanthaŵi yaitali mwa wovota, wofunsira, ndi kulinganiza kwachikhalire. Cholinga ndicho kusintha amene akhala pathebulo. Njira imeneyi yanthaŵi yaitali imatsimikizira kuti pamene vuto lachitika, malo apamwamba ayamba kale kupezeka. Kungotsala pang'ono kupambana kungakondwere ndi ndawala yabwino; mphamvu ya nthaŵi yaitali iyenera kumangidwa ndi kuleza mtima ndi chilango.

Malamulo a Chisonkhezero

Kuchepa kwa chikhulupiriro cha anthu mwa boma kumachitika chifukwa cha zinthu zimene anthu amalakalaka.

Kuyera Thupi ndi Kutsekemera

Olamulira ayenera kudziŵa amene akukambitsirana ndi. Ochirikiza amene amaphimba magwero awo a ndalama kapena kugwiritsira ntchito ndawala zaudzu (kufera) amaipitsa chitsime cha aliyense. Pochita ndi wopanga malamulo, aneneni momvekera bwino amene mukuimira ndi chimene chiri chikondwerero chanu.

Kupeŵa Kuulutsidwa Molakwa

Chiyeso chakukuza kapena kunama kuopsya ovota kapena opanga malamulo nchachikulu, koma nchangozi. Wochirikiza atagwidwa akufalitsa mabodza, kudalirika kwawo kumawonongedwa. M'nyengo ya chidziŵitso, mbiri ndiyo ndalama yamtengo wapatali koposa imene wochirikiza akugwira. Limbani zolimba, koma limbanani ndi chiyero. Gwirirani kutsimikizira mfundo ndi mamasuliridwe owona mtima a chidziŵitso.

Kumaliza: Mphamvu ya Gulu Lolimbikira

Nzika ndi njira imene chidziŵitso cha tsiku ndi tsiku chimatembenuzira kukhala lamulo. Chimasintha nkhani zopanda ntchito kukhala olemba audindo a boma lawo. Njirayi njowononga, imafuna, ndipo kaŵirikaŵiri imachedwa. Masetback ndi ofala, ndipo kaŵirikaŵiri chipambano sichimakhala chokwanira kwambiri kuposa mmene chinayembekezeredwa. Komabe, idakali njira yodalirika kwambiri yofikira boma limene limasonyeza chifuniro cha anthu. Kaya nkhaŵa yanu ndiyo chitetezo cha malo okhala, chilungamo cha anthu, kapena udindo, mphamvu youmba malamulo a boma ikuyamba ndi liwu limodzi lolinganizidwa ndi mamiyeso a kachitidwe kopitirizabe. Chithandizo chokha ndicho kuchitapo kanthu.