Mbali Yolamulira ya Kulankhulana kwa Boma Lakumaloko

Maboma akukhala kutsogolo kwa ntchito ya anthu, komabe kaŵirikaŵiri amalimbana kuti apeze kuonekera ndi chidaliro zofunika kuti asinthe. M'nyengo imene nzika zimayembekezera kufulumira, kuonekera, ndi kulankhulana, kugwirizana kwa anthu kuchokera ku ntchito yosindikiza kukhala chida chothandiza kuti anthu ayambe kukonza zinthu. Ngati aikidwa mwadala, PR amathandiza akuluakulu a boma kuchoka ku anthu othandizira anthu ogwirizana ndi anthu ogwirizana ndi boma.

Kuyambika kwa bungwe la Covic . Ndi njira yopangira malamulo atsopano, mautumiki, kapena luso la zopangapanga kuti athetse mavuto a anthu. popanda kulankhulana kogwira mtima, ngakhale njira zabwino kwambiri zingaletsedwe chifukwa cha nkhani zabodza, mphwayi, kapena chitsutso. Kumeneku ndi kumene PR yamakono imakhala yofunika kwambiri. Kumamanga mnofu pakati pa kuona kwa boma ndi zochita za nzika, zimene zimathandiza kuti anthu azitha kukonza zinthu ndiponso kuti azichita zinthu mopitirizabe.

Chifukwa Chake Pali Nkhani Zanzeru Zothandiza Kukonzanso Malamulo

Unansi wa anthu m'boma lakumaloko umaphatikizapo mayanjano a nyuzi, opanga mbiri, opanga pangano la mavuto, ndi nkhani za foni. Kuti anthu ayambe kukambirana zinthu zatsopano kuti ayende bwino, zinthu zinayi ziyenera kuchitika: kukhulupirirana, kuzindikira, kutengamo mbali, ndi kuvomereza. PR yapamwamba imakhudza mwachindunji chilichonse mwa zinthu zimenezi.

Kukhulupirira Monga Maziko a Kukonzanso

Nzika zimakonda kuchirikiza njira zatsopano monga kulinganiza ndalama zoperekera chithandizo, oyendetsa ndege aluso a mzinda, kapena mapulatifomu a makompyuta . Ngati zikhulupirira mabungwe amene akuwayambitsa. Kukhulupirira kumamangidwa mwa kulembedwa mosasintha, moona mtima, ndi kupezeka. Maboma angalimbitse chidaliro mwa kufalitsa zolongosola zolembedwa za ntchito, kuvomereza zolakwa pamene zichitika, ndi kusonyeza anthu kumbuyo kwa ntchito. Mwachitsanzo, vidiyo ya nthaŵi zonse ya bwanameya ya pulogalamu yatsopano yokonza zinthu zatsopano ingachititse kuyesayesa kwaumunthu ndi kuchepetsa kukayikira.

Kuposa Kutulutsidwa kwa Mafoni ndi Mafoni

Manyuzipepala amwambo adakali ndi malo ake, koma kusintha kwa chikhalidwe kumafuna kusimba nkhani zambiri. Mmalo mwa kungolengeza programu yatsopano ya njinga, boma la kumaloko lingapange ndandanda yachidule yosonyeza anthu amene adzapindula, kufotokoza za malo okhala ndi thanzi, ndi kuitanira mafunso enieni a panthaŵi yake pa mawailesi a zachikhalidwe. Kusintha kumeneku kuchoka pa njira imodzi youlutsira nkhani kumapangitsa kukonza zinthu kudzimva kukhala kogwirizana mmalo mwa kukhazikitsa.

Kulankhulana ndi Anthu Otsutsa

Mabungwe aŵiri a chitaganya sagwirizana mofanana. Anthu achikulire angasangalale ndi manyuzipepala osindikizidwa ndi misonkhano ya chitaganya, pamene nzika zachichepere zikuchita ntchito ya kufalitsa nkhani za Istagram kapena uthenga wa foni. Ikugwira ntchito kukonzanso anthu kugwiritsa ntchito njira zambiri kuti afikire anthu onse. Kutumiza mauthenga m’zinenero zambiri, zokhala ndi chithunzi kwa anthu otsika omvetsera, ndi makompyuta opezeka kwa anthu opunduka. Pamene aliyense aona kuti akuuzidwa ndi kuitanidwa kutenga nawo mbali, kukonza zinthu ndi kuwonjezera zinthu.

Maluso Opanga Chiwongolero

Pansipa pali njira zimene maboma angagwiritse ntchito potsatira mfundo zawo. Njira iliyonse inapangidwa kuti ikhale youlutsira nkhani komanso yolimbikitsa kuchita zinthu zosangalatsa.

1. Magalasi Ooneka Ayamba Kuoneka

Kusintha kungakhale kodabwitsa kufikira anthu awona zotulukapo zowoneka. Maboma ayenera kuwona kupambana mofulumira , ben yapapaki yatsopano, njira yoperekera chilolezo, kampani yophunzitsa anthu yaulere , ndi kuifutukula kupyolera m'manyuzipepala otulutsidwa, manyuzi a mayanjano, ndi kugwirizana kwa nyuzi za kumaloko. Nkhani zimenezi zimapanga mbiri ya kupita patsogolo kumene kumakulitsa kupita patsogolo kwa, maprojekiti aakulu. Mwachitsanzo, [[FLT:] National League of Cities zimapereka maphunziro a makampani amene anagwiritsira ntchito kunyamula magalasi apamwamba ndi a chitaganya Wi-i.

2. Khalani ndi Mayanjano Ogwirizana ndi Malo Ochezera a M’dziko

Manyuzipepala a kumaloko, mawailesi, ndi masiteshoni a wailesi yakanema ndi ma TV ndi zinthu zodalirika m'madera ambiri. Mmalo mwa kuwaona monga olandira osagwira ntchito a zofalitsidwa, maboma angagwirizane pa zolembedwa zotsatizana. "Kusintha zinthu" gawo la mlungu ndi mlungu pa wailesi yakumaloko, losonkhezeredwa ndi nduna ya mzinda ndi nzika, lingaletse ntchito zatsopano ndi kupempha omvetsera kuvomereza. Mayanjano ameneŵa amaperekanso pulogalamu yotsutsa nkhani zabodza mofulumira.

3. Gwiritsani Ntchito Zopanga Zipangizo Zokopa Anthu

Malo ochezera a pa Intaneti amagwirizanitsa anthu ndi zinthu zimene amatsatira. M’malo motumiza zilengezo zokha, maboma angapange mayeso pankhani ya mapulani, mapulogalamu a Q&A amakhala ndi mapulogalamu okhudza kusintha kwa malamulo operekedwa, ndipo amathandizirana kumbuyo kwa ma ascene kuchokera ku malabolato kapena ma ma ma alcathons. Ma platform onga Pastroower ndi Face Grouption ndi angathandize kwambiri kukambirana za malo. Mzinda ungagwiritse ntchito Twitter kusonkhanitsa malingaliro opotolera zinthu zopanda kanthu, ndiyeno kukonzanso monga mapulojekitiwo ndi kusonyeza nkhanizo.

Ana Ochemerera Amachita Nawo Zinthu Zimene Zimachititsa Chisangalalo

Zochitika . Zonga kutsekereza kupangidwa kwa makampani, kukonzanso kwa nzika, kapena kutsegulira zinthu zotseguka: zifuno ziŵiri: zimapanga malingaliro othandiza ndi kupanga nthaŵi za wailesi. Magulu a PR ayenera kukonza ziwiya zosindikizira, kupempha atolankhani kuwona, ndi kulimbikitsa olankhula nawo zokumana nazo pa manyuzi a anthu ndi mpikisano wa media shashta. Mphamvu ya chochitika chamoyo zingatengedwe ndi kutumiza maidi a vidiyo ndi kugaŵana ndi njira zake. Mwachitsanzo, [[FLT: 0] Govtech [1] Nthawi zambiri amabisa makampani a makampani a kampani amene atsogolera ku kusintha kwenikweni.

5. Kudziŵa za Malo Otha Kutha ndi Kusimba Nkhani

Kuonekera kwa zinthu ndi kampani ya PR. Ma stashingboard amene amapanga kupita patsogolo kwa kukonza ma meters jnit j, monga kuchepetsa nthaŵi yopereka chilolezo, mfundo zingapo zogwiritsidwa ntchito, kapena kusungidwa kwa mphamvu kuchokera ku maprojekiti otsogola [1] Akhoza kusonyeza kuyankha mlandu. Mavidiyo ojambula, ndi ngakhale mavidiyo afupi ofotokozera zinthu zimene zakhala zikuulutsidwa. Maboma angapangitse zinthu zimenezi zoonekazi kutulutsa, manyuzi a za manyuzi, ndi pawebusaiti zawo. Mwachitsanzo, mzinda wa Los Angeles, umasonyeza nthaŵi zonse kutsegula nkhani zachipambano zimene atolankhani apeza ndi kugawana.

Kuyesa Kusintha kwa Ntchito ya Chiwindi

Unansi wapoyera kaamba ka kuyambitsidwa kwa boma suyenera kusiidwa ndi chidziŵitso chamwadzidzidzi; chipambano chake chiyenera kuyesedwa kulungamitsa chuma ndi njira zowongolera. Zizindikiro zapadera za kachitidwe ziyenera kugwirizana ndi zonulirapo za kuchitapo kanthu kulikonse.

Maluso Owonjezera

  • Media imatchula ndi kusanthula malingaliro: Kulondola kuti ndi kangati ntchito zatsopano zimene zimachitidwa m'zoulutsira mawu ndi kaya mawu ake ali abwino, osaloŵerera, kapena oipa. Zida zonga Meltater kapena Cision zingapereke malipoti ongochitika mwa magetsi.
  • [[FLT: 0] Kugwirizana kwa zoulutsira nkhani: Moning song'onong'o sol, project, ndi flock translate percents pa manyukito atsopano. Chipangano chapamwamba chimapereka lingaliro la kubwezera.
  • Opezekapo ndi kutengamo mbali: Kuŵerengera chiŵerengero cha nzika zopezeka m'masewero, kupereka malingaliro, kapena kuvota m'ma bajeti olinganiza.
  • Kuchuluka kwa magalimoto a m'mabwinja kuti ayambitse mapepala a ntchito: Kuwonjezeka kwa alendo apadera otsatira ndawala kumasonyeza kuzindikira kowonjezereka.
  • Mayankho omveka: Kufufuza kwa Pre - post campaign kungapimire kusintha kwa kudalirana, kuzindikira, ndi kufunitsitsa kutengamo mbali.

Zisonyezero Zokhala ndi Chiŵerengero

  • Kambitsirano: Testimonials, makalata kwa mkonzi, ndi ndemanga mkati mwa misonkhano yapoyera zimasonyeza mmene zoyesayesa zatsopano zimawunikira.
  • Ofufuza za pulogalamu: Kufufuza kwa atolankhani: Kufufuza mwachangu kwa atolankhani kulemberana za zizindikiro za ntchito yakuti zoyesayesa za PR zikuyambitsa chidwi.
  • Cross-departh system: Madipatimenti ena a mzinda akayamba kupempha PR kuchirikiza ntchito zawo zatsopano, imasonyeza kuvomerezedwa kwa munthu ndi kudalirika.

Kupereka lipoti la nthaŵi zonse ku bungwe la mizinda kapena ku ofesi ya meya kumathandiza kuti pakhale ndalama zoyendetsera ntchito zatsopano ndiponso kuti pakhale mfundo zandale.

Kugonjetsa Mavuto Ofala

Ngakhale anthu amene akufuna kulowa m’dzikolo, amakumana ndi mavuto ambiri.

Malamulo Ogwiritsa Ntchito Ndalama Ndiponso Othandiza Ogwira Ntchito

Makampani ambiri alibe magulu odzipereka a kulankhulana kapena ali ndi mmodzi yekha kapena awiri ogwira ntchito zonse za PR. M’zochitika zotero, mayanjano angathetse malo. Kugwirizana ndi mayunivesite akwawo ndi mayunivesite a mapulaneti a miyala amene amapanga mavidiyo kapena makampani a za makampani a anthu. Gwiritsirani ntchito zida zotsika monga Canva pojambula zithunzi ndi Poika M’munsi pa ndandanda ya mapulogalamu. Odzipereka a m'deralo angafikenso popanda kuwonjezera mtengo.

Kukayikira ndi Kukhulupirira Zolakwika

M'midzi yokhala ndi mbiri ya malonjezo oswedwa kapena kulamulidwa kopanda pake, nzika zingaone PR kukhala yosinthasintha. Kuti zigonjetse zimenezi, maboma ayenera kukhazikitsa njira yolankhulira. Chilengezo chilichonse chiyenera kugwirizanitsidwa ndi mbali zachitatu zoperekera kapena nthaŵi. Kugwirizana ndi zigawo zodalirika . Kusakhala zaphindu, mayanjano a anthu, kapena atsogoleri achipembedzo. Kuvomereza kwawo kungapereke kudalirika kwa masiteshoni a boma omwe ali opanda.

Chidziŵitso Chochuluka

Nzika zimauzidwa mauthenga ochokera ku magwero osaŵerengeka. Upandu wa zolankhulana wa boma umanyalanyazidwa ngati ali obwerezabwereza kapena aukali. Chithandizo ncha aunyinji ndi zophikira. Mwachitsanzo, imeli ya mlungu ndi mlungu ya anthu okhala m'dziko oikizidwa ikhoza kuloŵa pansi, pamene patapita kapepala ka mwezi ndi mwezi kaunyinji wa anthu onse kapadera. Gwiritsirani mizere yowonekera bwino ndi zithunzi zosonkhezera kudula phokosolo.

Kufufuza Matenda

Zitsanzo zenizeni za dziko zimasonyeza mmene PR ingayambitsire zinthu zatsopano zachikhalidwe.

Kutengamo Mbali pa Kulinganiza Ndalama mu New York City

Dokotala wa New York City Wachita Guateory Balbing (PB) amalola nzika za New York kuti zigamule mmene zingagwiritsirire ntchito mamiliyoni a madola pa ntchito zamalikulu. Njira ya PR imadalira pa kutsatsa malonda apamwamba a pansipansi: kusatsa malonda a pansi panthambi, nyuzipepala zakumaloko, manyuzipepala a sukulu, ndi makampani a za makampani a zapamgwirizano m’zinenero zambiri. Mu 2020, mosasamala kanthu za mliri, programuyi inaona ndandanda yakuchitamo mbali pambuyo poyambitsa "Lounce Yanu, Mzinda Wanu" nkhani yofotokoza ndawala yosonyeza anthu amene poyamba anali ndi ntchito zina. Mkufalitsa mavidiyo kuchokera ku mamembala a pulogalamu yopereka. Kuwo ndi kugwirizanitsa anthu kunasonkhezera kukwera kwa 30% ya chaka chapitacho.

Kuyamba kwa Mzinda Wanzeru mu Barcelona

Maseŵero apamwamba a mzinda wa Barcelona [1] kuphatikizapo kuima kwaluso, kuyang'anira zotayidwa ndi zinyalala, ndi kukana kwaufulu kwa anthu kwa anthu Wi-Fi . Gulu la PR la tauni linalankhula zimenezi kupyolera m'zochitika zapabwalo pa malo atsopano, kumene nzika zinayesa maluso a zopangapanga ndi kufunsa mafunso. Iwo adagwirizananso ndi atolankhani a luso la zojambula zapamsika kuti afalitse nkhani zimene zinalembapo nkhani zokhudza kuyang'anira. Gulu lodzipereka la PR ndi la pa Intaneti linalola anthu a m’tauniyo kupereka lipoti ndi kukonzanso. Chotulukacho chinali kuvomerezedwa kwa mapulogalamu apamwamba a mzindawo m’zaka ziŵiri, monga momwe kwalembedwa ndi [FLD:] Worldcom Forlum [FF:]

Kutenga PR Kuloŵa m’Njinga Zopulumutsira Zamoyo Zosinthasintha

Kugwirizana kwa anthu sikuyenera kukhala kwa pambuyo poganizira ndi kuyambika kwa ntchito yatsopano. Moyenerera, katswiri wa zolankhula ndi anthu amakhala pa gulu la ntchitoyo pofufuza. Zimenezi zimatsimikizira kuti kutumizirana mauthenga kumagwirizana ndi zolinga, ngozi zimene zingachitike n’zofunika, ndipo zoloŵetsamo nzika zimaphatikizidwa popanda kuikidwa.

Chifaniziro cha Chikomyunizimu ndi Chikalata cha Chikalata

Asanapereke yankho lililonse, PR ingagwiritsiridwe ntchito kusonkhanitsa mfundo za anthu. Masewera a za makompyuta, magulu oyang'anira, ndi mapepala oitanira ndi atsogoleri a m'chitaganya amathandiza kukonza njira ya kachitidwe ka zinthu zatsopano. Ngakhale kuli bwino, gulu la PR lingapange mkupiti wa "problem" umene umathetsa vutolo m’mawu osinthasintha, kuitanira malingaliro kwa omvetsera ambiri. Mwachitsanzo, mmalo mwa "Tikufuna njira yabwino kwambiri yosungira madzi," ndawala ingafunse kuti, "Kodi tingapeŵe bwanji ziletso za madzi za m’chilimwe?"

Kukwera Makina Apamwamba 2: Pilot ndi Kuyendetsa

Poyesa woyendetsa ndege, PR imasumika pa kukulitsa chisangalalo pamene akuyang'anira ziyembekezo. Kupita patsogolo kwanthaŵi zonse kufotseredwa ndi mapepala a pa Intaneti, mavidiyo afupi, ndi misonkhano ya anthu. Ngati woyendetsa ndege akumana ndi girati, kulankhulana kwapasadakhale kungatetezere kuwonongeka kwa mbiri. Gwiritsirani ntchito nthaŵi zimenezi kusonyeza kuphunzira kosintha: "Tinatulukira nkhani ndi kusintha kwa makutu; tasintha ndipo tidzagaŵana zotsatira zatsopano mwezi wamawa.

Pase 3: Kupima ndi Kukonza Magulu

Pamene woyendetsa ndege apambana, PR ayenera kusintha kuti ayese kulongosola. Kupambana kwa mametric , umboni kuchokera kwa olera oyambirira, ndi kulinganiza kokwera mtengo kuyenera kuikidwa m'maphunziro okakamiza amene angagawiridwe ndi makampani a boma, makampani a boma, ndi a nyuzi za dziko. Mkupiti wa PR wochitidwa pa siteji ino ukhoza kusungitsa ndalama zowonjezereka ndi chichirikizo cha ndale zadziko kaamba ka kugwirizana kwake kwachikhalire. Mwachitsanzo, mzinda waung'ono umene unachepetsa nthaŵi yokonza njira ya kukonza makompyuta kupyolera ndi makompyuta a boma apafupi ukhoza kuyala nkhani yake ku mapulopesensi a dziko monga [[FLT:] 50 [FLD :1]

Kumaliza: Kuyambira pa Kulankhulana Kufikira pa Chilengedwe cha Zokha

Unansi wapoyera wa maboma a kumaloko suli wofuna kuzungulira / ukuyambitsa mikhalidwe ya kupita patsogolo kwa gulu. Ngati ichitidwa bwino, PR imasintha kuyambika kwa boma kuchokera ku lamulo lapamwamba kukhala ulendo umodzi. Nzika zimakhala ogwirizana okangalika, osati olandira popanda kuuzidwa. Kukhulupirira kumaloŵa mmalo mwa kukayikira, ndipo kuyesa kumawona kukhala kotetezeka mmalo mwa ngozi.

Njira zosonyezedwa pano . . . Kupambana kooneka, kupanga mayanjano oulutsira nkhani, kuphatikizapo njira ziŵiri zolankhulirana, zochitika zothandizira kugawana, ndi kupima / sizikutha, koma zimapereka maziko olimba. Mtundu uliwonse uli ndi chikhalidwe chake, mavuto, ndi mipata. Magulu a PR okhoza kwambiri ndiwo aja amene amamvetsera choyamba, ozoloŵera mosalekeza, ndipo osaiŵala cholinga chomalizira: chinthu chatsopano, kuvomereza, ndi kukwaniritsa boma lakwawo.

Mwa kuloŵetsa mu DNA ya chinthu chilichonse chopangidwa ndi anthu, maboma a m’maderawo angachite zambiri kuposa kungolankhulana chabe ndi ena, ndipo angawatsogolere pamodzi ndi anthu amene amatumikira.