Pa zaka khumi zapitazi, mabungwe othandiza anthu aukulu uliwonse agwiritsa ntchito zipangizo zamakono kuti awonjezere kwambiri ntchito yawo. Makampani amene kale sankapeza phindu ankadalira pa makalata, mabanki a telefoni, ndi zochitika zina, tsopano amagwiritsa ntchito zipangizo zamakono, zinthu zolankhulirana ndi anthu, ndi luso logwirizanitsa anthu ndi anthu audindo mwaluso komanso mwaumwini. Kusintha kumeneku sikumangowonjezera ubale pakati pa mabungwe a anthu ndi anthu. Mwa kugwiritsa ntchito zipangizo zamakono, kukhoza kuchititsa anthu kukhala ozindikira zinthu, kupereka ndalama, ndi kuwonjezera mphamvu zawo pamlingo wa dziko lonse lapansi.

Kusintha kwa Makina a Non Miguel

Kuchokera ku Analogiya Kukafika pa Digita: Kusintha Kochepa

Kumayambiriro kwa 2000, mabungwe ambiri othandizira anthu amene anali ndi manambala ochepa. Mabrosha a Website anali ogwirizana, ndipo intaneti inagwiritsidwa ntchito mochepera. Lerolino, avereji yosapanga inagwiritsa ntchito zipangizo zamakono: kuyang'anira ubale wa makasitomala, mapulogalamu a zaumoyo, mafomu otsatsa malonda, makampani operekera ndalama, ndi ma aalytics boards. Kusintha kumeneku kunachitika mofulumira m'milili, pamene m'mabungwe a magetsi anakhala osatheka ndipo akufunika. Mabungwe amene adapanga kale mapulogalamu amakono anakhoza kutembenuza mwamsanga, pamene ena anathamanga kuti apeze. Zotsatira ndizo: zaumisiritsa si zamakono koma ndi zofunika kwambiri koma zamakono.

Oyendetsa Magalimoto Aakulu a Kulera Ana

Zifukwa zitatu zazikulu zosapanga phindu ku luso la zopangapanga: kuyendetsa bwino zinthu , yofutukuka kufikiridwa , ndi chiyambukiro chosasinthika, chothandiza kupita patsogolo. Ziŵiya zimenezi zapanga malo oyamba kwambiri kwa oyang'anira ndi mabungwe a zaudindo.

Kugwiritsa Ntchito Mafoni ndi Mafoni Amakono

Zoyesayesa za Kuloŵa Umodzi m’Manyuzipepala ndi Manyuzipepala

Malo ochezera a pa Intaneti adakali oonekera kwambiri chifukwa cha kusapanga phindu. Mapulogalamu onga Facebook, Instagram, Conned In, Tik Tok , ndi X (kalelo Titter) amapereka njira zapadera zofotokozera nkhani, kuyambitsa masewero, ndi kumanga madera. Mabungwe opambana saulutsa chabe; amaloŵerera. Amayankha ndemanga, kugawana zolembedwa ndi anthu ogwiritsa ntchito, ndi kupanga zokumana nazo monga masankho, Q&A, ndi mizere yamoyo. Mfungulo ndi yosasintha ndi yosaipira. Oyendetsa zinthu amafuna kuona zotsatira zenizeni, osati kungopereka chilolezo.

Mwachitsanzo, [[FLT: 0] Kulankhulana kwa mazira: Madzi [[FLT: 1] apanga zotsatira zazikulu mwa kugawana mavidiyo apamwamba a ntchito zokondweletsa ndi kuika opereka patsogolo ndi pakati. Kugwiritsira ntchito kwawo nkhani yosimba za Istagram ndi YouTube kwapangitsa madzi oyera kukhala chochititsa chenicheni cha anthu zikwi zambiri akumva kuti ali ogwirizana. (Kuŵerenga kwambiri za njira yawo mu : Kulankhula kwa madzi.)

Kutali ndi Facebook: Niche Platforms ndi Kusimba za Maonekedwe

Pamene kuli kwakuti Facebook idakali malo aakulu kwambiri ochezera a anthu osapindula, mapulatifomu atsopano amapereka mwayi wapadera. Tik Tok, ndi mavidiyo ake achidule, n’ngothandiza kwambiri kuti anthu achinyamata asangalale, zinthu zogwirizana. Ikugwirizana ndi akatswiri a malo ochezera ndi makampani. Presest ikhoza kuyendetsa magalimoto kuti apeze malo ochitirapo zinthu. Njira yabwino kwambiri ndiyo kusankha malo kumene anthu otchuka amathera nthaŵi ndi zowasoka mogwirizana ndi . Nkhani yofotokoza zithunzi, makompyuta, ndi mapepala achidule olembapo mawu okha.

Zitsanzo za Mkupiti wa Kufalitsa Nkhani

  • Ndawala ya Hathtag (m., #Givingtuesday, #IceBucket Challenge ) imene imalimbikitsa kutengamo mbali m'mavairasi
  • Zochitika zonga maulendo obisala, kusonkhanitsa magila, kapena kufunsa akatswiri kuti apange changu ndi ubwenzi
  • Mkupiti wa zaudindo wolembedwa [1] Wolembedwa pa [1] wildens amene amapempha ochirikiza kuuzana nkhani zawo, kukulitsa lingaliro la chitaganya ndi mwini
  • [[Nthambi:0] Maderesi ndi maderesi [[FULT:1] kaamba ka ephemeral, kumbuyo-kumbuyo kwa ma scene amene amamva kukhala aumwini ndi amwamsanga

Zopereka Zogwiritsa Ntchito Intaneti

Kupatsa Kobwereza ndi Kusangalatsa Anthu Ambiri

Mapulatifomu a pa Intaneti asintha ndalama zothandizira anthu kukonza makampani. Ma dipatimenti monga GoFoundMe, Justiving, ndi mapepala opatulidwa pa webusaiti yopanda phindu amalola anthu ogwirizana kupereka ndi ma fluing angapo. Koposa, iwo amapatsa mphatso mobwerezabwereza, zimene zimapatsa ndalama zodalirika kwa mabungwe. Mabungwe ambiri masiku ano amaona mbali yaikulu ya zopereka zawo kuchokera ku mapulogalamu a mwezi ndi mwezi. Gulu la anthu opereka ndalama zakhalanso zikuthandiza kukonza ndalama zothandizira anthu opereka chithandizo.

Kupereka Ndalama ndi Kupereka Ndalama

Mapulatifomu amakono amaika patsogolo luso la wowagwiritsa ntchito: kuyendetsa bwino, kulipira ndalama imodzi (mgembe, Apple Pasur , Google Pay), ndi mafomu a lumbiso . Amasamaliranso malisiti a msonkho modzifunira. Njira yoyezera bwino imawonjezera kutembenuza anthu. Malinga ndi Kusintha USA , kupatsa kwa pa Intaneti kumakula ndi 20% m’zaka ziŵiri zapitazo, ndipo chizoloŵezicho sichimasonyeza zizindikiro za kuchedwa. Ziwombatso zimene zimaika pa zopereka zosagwetsa pamtengo wapamwamba ndi kutsika kwa ndalama.

Kusintha kwa Zinthu

Chikalata cha bungwe la opereka mphatso chimathandizanso anthu opereka chithandizo kuzindikira kukula kwa ndalama. Ma metric onga avareji ya mphatso, nthaŵi ya tsiku, ndi mtundu wa zipangizo zogwiritsa ntchito zimalola mabungwe kutsata ndalama ndi kufunsa ndalama zokwanira. Mwachitsanzo, kusapanga phindu kungatumize intayi yothokoza yanu m’mphindi zochepa chabe za zopereka, kuphatikizapo chikalata cha mphamvu cha ndalama zoperekedwa. “Madola anu 50 adzagula chakudya chokwanira 100.

Zosankha Zokhudza Ntchito Yolemba Mabuku

Kumvetsetsa Maulendo a Kupereka Ndalama

Kufufuza zinthu kumathandiza mabungwe opereka chithandizo kuti akonze njira zonse zoperekera ndalama, kuyambira pawebusaiti yoyamba mpaka pa wothandizira wobwerezabwereza. Mwa kujambula makhalidwe monga maulendo a masamba, kutseguka kwa mameseji, ndi kupezeka pa zochitika, mabungwe angaone kuti ndi zinthu ziti zimene sizikuchitika. Mwachitsanzo, bungwe lothandiza lingapeze kuti anthu amene amaonera vidiyo ali ndi mwayi wopereka ndalama zokwanira. Luntha limeneli limatumiza ndalama zambiri popanga mavidiyo.

Kudzisankhira ndi Kukonza Gawo la Munthu Womweyo

Kudziloŵetsa m'malo a kuwonjezera dzina loyamba pa intaneti. Kugwiritsira ntchito ma aslacytic, mabungwe othandiza angagaŵitse opereka ndi chiwongola dzanja, ndalama zoperekera, kuwirikiza kwa ukwati, kapena kukhala ndi anthu. Wopereka wamkulu angalandire telefoni yakeyake, pamene wopereka woyamba amalandira mpambo wolandirika wonena za ntchito ya gulu. Kugwiritsa ntchito njira imeneyi yoyeneretsedwa kumawonjezera kusungidwa. Ziwitso zonga [FLT:] Google Analytics for Nonfonsors kumathandiza kuti ngakhale mabungwe aang'ono azindikire kwambiri. (Phunzirani ntchito yothandiza kwambiri yofikira. ] Gogle ya Nottions [FFFLT]]

Zida Zogwiritsira Ntchito Zosathandiza

  • Google Analytics (ulere) kaamba ka kujambula ndi kutembenuza
  • Buku lapansi Insights ndi Trittertics pochita mawailesi ndi ma TV
  • CRM Anlytics (m' lekuatiso, Salsforce Nonpindu) kaamba ka kuyang'anira moyo woperekera njinga
  • Imailchimp kapena Zolankhulana ndi wogwirizana pa ndawala ya ma email

Kumanga Unansi ndi CRM ndi Makedzana a Mameseji

Ma CRM Osapanga Chovala

A CRM ndi magwero a akulu opereka. Malembo onga [[FLT: 0] Mafuta Opanda Phindu, , [[FLT]]Bloomerang[, ndi [[FLT:]] Mlandu wa M’magazi wa NTC] NTT [[FLT:] [FLT]] Kugwirizanitsa chidziŵitso chapakati, kugawira mbiri, ndi ziphatso. Amalola kuti gulu la anthu ligwirizane ndi magawo, ntchito zoyendera, ndi kupanga malipoti a kuŵerengera. A CRM zimathandiza kutsimikizira kuti palibe wothandiza kupyola mphuluza, ndi kutsatapo. Zotsatira zafika pa nthaŵi yake. Zomwe zatchuka, [FFT]

Nkhani za Makope Okonzedwa Mwadongosolo

Mail imakhalabe njira yapamwamba ya ROI yosapanga phindu. Kutsatizana kwa ma authomatiki kungayambitse olembetsa atsopano, olandira olandira, kutumiza zikhumbo za tsiku lakubadwa, ndi kukumbutsa ochirikiza zochitika za m'tsogolo. Mwachitsanzo, “Chiyambi cha Kulandiridwa” chingaphatikizepo kuyambika kwa ntchito, nkhani ya chipambano, ndi kufuula kotsika konga kusaina chikalata. Ma email osungidwa amasunga nthaŵi ya antchito pamene akutsimikizira kuti, kulankhulana kwaumwini. Mfungulo ndiyo kulinganiza kugwirizanitsa ndi kukhudza kwa anthu.

Udindo ndi Kuisunga

Kusunga wopereka amene alipo sikunagule kwambiri kuposa kupeza watsopano. Ziŵiya za udindo mwa kutheketsa ayamiki a pa nthaŵi yake, malipoti, ndi pepala lapadera. CRM ingayambitse foni yothokoza pambuyo pa mphatso yaikulu kapena kuchenjeza wantchito yopititsa patsogolo pamene woperekayo wakhala wosagwira ntchito kwa miyezi isanu ndi umodzi. Mwa kuphatikiza chidziŵitso ndi chifundo, mabungwe angakulitse kukhulupirika kosatha.

Maluso Osiyanasiyana: Ai, Machape, ndi Masewera Oyenda pamanja

Chinsinsi cha Wopereka ndi Mbadwo Wokhutira

Luntha lopanga likuyamba kuumba kutulukira popanda phindu. Mapikica a makina angaone kuti operekawo angalephere kuti ndi ati, kuti ndi nthaŵi yotani yopempha, ndi nthaŵi yabwino yotumizira apilo. Zida za AI zingatulutsenso mapepala a za mayanjano, malipoti, ndipo ngakhale mayankho a mafunso ofala kudzera pa kukambitsirana. Pamene kuli kwakuti AI siisintha kuweruza kwa munthu, imachepetsa mphamvu ya timagulu tating'ono. Mwachitsanzo, [[FLT: 0] Carate Navigator [FLD: 1] imagwiritsira ntchito AIS kusanthula za umoyo wosapindulitsa, kuthandiza opereka chithandizo kupanga zosankha zodziŵikitsa.

Zokambirana za Chipangano 24 / 7

Makampani ambiri othandizira anthu osoŵa ayamba kugwiritsa ntchito magule a pawebusaiti yawo ndi pa masamba a Facebook. Mabot amenewa amayankha mafunso ambiri (m’chitsanzo, “Kodi ndalama zanga zimapita kuti?”, kusonkhanitsa chidziŵitso, ndipo ngakhale zopereka zosavuta. Amagwiritsa ntchito mawotchi, kuthandizira alendo amene akukhala m’madera osiyanasiyana kapena kufunafuna malo osiyanasiyana. Anthuwa akhozanso kutulukira mwamsanga mafunso (m’mphindi, kuthandiza anthu amene ali pamavuto) ndi kuwonjezera luso la zopereka.

Zoyendera za Magalimoto Zochititsa Chidwi

Maprogramu opatulidwa opatulidwa amalola ma apps osapanga phindu kukhala m’matumba a ochirikiza. Ma apps angapereke manyukiliya, mabatani opereka, kulembetsa, ndi majekete onga mabeji a maola a kudzipereka. Magulu onga Oseŵera opanda Bountacts ndi World Wildlife Fund AUPS , ali ndi ma apulogalamu amene amaphunzitsa ndi kusonkhezera ntchito. Ngakhale popanda mawebusaiti amwambo, mafoni ndi makope a kulembera ndi makope a kulembera akufika kwa anthu otereka ofanana. Chitsanzo cha , onani mkupiti wachipambano wa magalimoto, [FLT:] Magendo-WYFFF]

Zochitika Zenizeni ndi Zosasintha

Kufutukuka Kuposa Dziko Lonse

Mliriwu unakakamiza mabungwe othandiza anthu kuti asamutse zochitika pa Intaneti, ndipo zina zapindula kwambiri. Zochitika . Zochitika , ma gala, ma gara, maindasitale a pa Intaneti , zingakope anthu kuchokera padziko lonse lapansi, kuchuluka kwambiri. Zochitika za Hybrid, zimene zimaphatikiza pamodzi mbali ya ziphatso ndi mtsinje wofanana ndi madzi, zimapereka zinthu zabwino kwambiri padziko lonse: kugwirizana kwa anthu ndiponso kutenga nawo mbali. Zida zonga Plamen, Hopin, ndi Tutch zakhala zothandiza kwambiri pa zochitika zosapindulitsa.

Kusunga Ndalama ndi Kudziwitsa

Zochitika zenizeni zimachepetsanso mtengo (kupanda malo, kusungitsa, kapena maulendo) ndipo zingalembedwe kuti ziwonedwe pambuyo pake, kufutukula moyo wawo. Mbali zonga ngati kuperekedwa kwa ndalama zotsala ndi opereka ofuula pa Intaneti osungidwa. Gala yopangidwa bwino kwambiri ingapeze ndalama. Machitidwe abwino koposa pa kupangidwa kwa chochitika, Nonchizer Tech ya ubwino amapereka chitsogozo chomveka bwino.

Kugonjetsa Mavuto a Kulera Ana Mwaluso

Kugaŵana ndi Kupezeka

Ngakhale kuti zipangizo zamakono zimathandiza kwambiri, zikhozanso kuchotsa anthu amene alibe Intaneti yodalirika kapena amene sadziwa kulemba ndi kulemba. Zida zamakono zimaonetsetsa kuti anthu amene akutumikirawo savutika kupeza njira zina zolankhulirana popanda kugwiritsa ntchito Intaneti. Izi zikutanthauza kuwapatsa malo ochezera a pa Intaneti (foni, kulembera foni), ndi mawebusaiti amene anthu opunduka angathe kupeza. Zida monga Web Metest Accordigation Guides (WAG) zoyendera ndi zolembedwa m’zinenero zosaonekera bwino zingathandize kutsegulira malo otsegulira.

Kudziwa Zinthu Zokha

Ndi chidziŵitso chochuluka. Osapanga phindu amasonkhanitsa chidziŵitso champhamvu [1] maina a khadi la ngongole, maadiresi, makhadi a ngongole . Kuwonongeka kwa makompyuta kungawononge mbiri yabwino ndi kuwonongeka. Magulu ayenera kugwiritsa ntchito kumasulira kope, zipata zolipidwa, kuŵerengera kwanthaŵi zonse, ndi malamulo omveka bwino achinsinsi. Ayeneranso kutsatira malamulo onga GDPR ndi CCPA, ngakhale ngati achokera ku US, ngati ali ndi ochirikiza dziko lonse.

Kuphunzitsa ndi Kugwiritsa Ntchito Ndalama Zosiyanasiyana

Magulu ambiri othandiza othandiza amagwiritsira ntchito ndalama zambiri ndi timagulu ting'onoting'ono. Kugwiritsira ntchito tekinoloji yatsopano kumafuna osati kokha malaisensi a pulogalamu komanso kuphunzitsidwa ndi antchito komanso kusintha chikhalidwe. Njira yothetsera vuto ndi yoyambira: Sankhani chida chimodzi chimene chimasamalira malo aakulu opweteka (m’chitsanzo, CRM kubwezeretsa pulogalamu yowonongeka), masuka, ndiyeno wonjezerani pang'onopang'ono. Zida zaufulu ndi zotsika (Macream, Google, Canva) zingapereke phindu lalikulu popanda kuikiza kampani ya probono ya zamakono kapena kugwiritsira ntchito okonza makampani odzifunira angachepetsenso vutolo.

Kumaliza: Tsogolo la Kupanda Chikonzeko

Luso la zaumisiri lasintha kwambiri mmene mabungwe othandiza anthu amagwirizanirana ndi ochirikiza, ndalama, ndi ziyambukiro. Kuyambira nkhani zonena za mayanjano mpaka nzeru za anthu zopereka mphatso, zida zimenezi zimathandiza kuti zinthu zikhale zopindulitsa kwambiri ndi kuchepetsa ndi kutumikira anthu aluso kwambiri. Komabe, luso la zopangapanga limagwira ntchito monga njira yothandizira. Maluso amene amapanga zipangizo zamakono ndi kugwirizana kwenikweni kwa anthu, chifundo, ndi kusumika maganizo pa ntchito. Pamene luso la zopanga zinthu likupitirizabe kutulukira mwa zinthu zenizeni, zomangira kuwala, ndipo ngakhale kulimba kwa Alho . Popeza kuti tsopano, njira yofunika kwambiri ndiyo kuyamba: kupenda zofunika, kusankha ziŵiya zamakono, ziŵiro, ndi kumanga bwino zinthu. Kugwirizana kwamphamvu, ndi kuchirikiza, kuwonjezereka kwamphamvu, ndi kuchirikiza zinthu zina.