Chiyambi

Ndemanga zandale zimagwira ntchito m'malo apamwamba pamene kugwirizana kulikonse ndi wovota kungasonkhezere kukhazikika. Pakati pa zida zimene zilipo kwa akatswiri, oŵerengeka ndiwo amayambitsa mkangano wofanana ndi kufunsirako. Pamene kuli kwakuti kufufuza kofala kumafuna kupima kumene ovota amaimira, kukakamiza kufufuza kuti kuwasonkhezere. Nkhani za kusiyanako, chifukwa chakuti mkupiti umayesa motani mphamvu ya kufufuza kokakamiza kutsimikizira ngati njirayo ikuwonedwa kukhala chipambano chapadera kapena ngati ili ndi mlandu wa mbiri. Kuzindikira maluwa, mitu, ndi zitokososo zoloŵetsedwa posamutsa kusonkhezera kuyendetsa ntchito yofufuza mkupiti wamakono ndi malire a kusonkhezera kuvota.

Kufufuza kochititsa kaso kuli ndi mbali yosiyana pakati pa kufufuza ndi kugwiritsa ntchito mayeso. Sikupangidwa kuti kutulutse chidziŵitso chosafunika chonena za maganizo a wovota. M’malo mwake, zimagwira ntchito monga chida chofalitsira chidziŵitso chowononga, kulimbikitsa kuukira komwe kulipo, kapena kuyesa kukonzanso kuukira. Kampeni zimasunga zinthu zambiri potumiza mafoniwa, koma popanda kupenda kwambiri, sangadziŵe ngati kuyesayesako kukuyendetsa manambala kapena kungopanga phokoso. Nkhaniyi ikupenda mmene makampani akupimira kubwerera ku kampaniyo, majereti ake, ndi mavuto a sayansi amene amayang'anizana nawo poyesa kusiyanitsa mphamvu ya kufufuza kochititsa kufalitsa makampani ndi kulengeza zinthu.

Kodi Kupotoza Anthu N’kutani?

Kuti aone ngati kufunsirako kuli kothandiza, choyamba munthu ayenera kulongosola zimene zikuyenerera monga kufunsira kokakamiza. Mawuwo amanena za kalembedwe ka patelefoni kamene kamaoneka ngati koyenera koma kwenikweni kanapangidwa kusintha malingaliro a woyankha, kaŵirikaŵiri mwa kupereka chidziŵitso choipa ponena za wopikisana. Kufufuza kochitidwa mwachibadwa kungafunse kuti: "Kuti mukhale wothekera kuchirikiza Candidate Smith ngati mukudziŵa kuti adatchulidwa kuti ndi wotsutsa msonkho mu 2018?

Kufufuza kochitidwa ndi lamulo, kugwiritsa ntchito mawu osaloŵerera ndi njira zoyankhira zoyenerera. Imayesa kupima malingaliro amene alipo popanda kuwaipitsa. American Association for Public Opinion Research (APOR) imasiyanitsa kufunsira kochitidwa ndi kufufuza kovomerezeka mwa kuwona kuti kukakamiza kufufuza "sinapangidwa kusonkhanitsa chidziŵitso koma kuti kufalitsa mabodza opeka a kufufuza. Maseŵero amene amagwiritsira ntchito kuyang'ana ndi kusuliza kwa nthaŵi zonse kuchokera ku manyuzi, ofufuza amaphunziro, ndipo nthaŵi zina masankhoti. Mosasamala kanthu za zimenezo, amakakamiza kufunsira chifukwa chakuti kukhoza kukhala kogwira mtima m'malemba lapamwamba kapena masiku omalizira chisankho chisanavoti cha nthaŵi yoyenerera pamene chivoti chomveka chikhoza kuchotsedwa.

Malamulo a kukakamiza anthu kuti afufuze amasiyanasiyana. Mayiko ena amafuna kuti pakhale kuulula kwa amene akulipira ulendowo, pamene ena ayesa kuletsa kuchititsa anthu kufufuza poyera pa zifukwa za chinyengo. Kampeni zogwira ntchito m'mayiko ambiri ziyenera kugwiritsa ntchito bwino malamulo ameneŵa, ndipo kuyesa kugwiritsa ntchito bwino kumaphatikizapo kupenda ngozi ya kukhala ndi unansi walamulo kapena wa anthu. Kufufuza kokakamiza kumene kumasonkhezera malingaliro a wovota ndi mfundo ziŵiri koma kutulutsa nkhani zonena za machenjera oipa kungachititse chikoka cha polisi imene inaitumiza.

Ntchito Yanzeru ya Kupotoza Mabomba m’Ntchito Zamakono

Kampani sizimagwiritsa ntchito masankho mopepuka. Chigamulo cha kugwiritsira ntchito njira imeneyi chimatsatira njira yothandiza kwambiri yopimira kumbuyo. Kufufuza kokakamiza kumagwiritsidwa ntchito kwambiri m'mafuko ampikisano kumene chiŵerengero cha ovota ochepa angaone zotsatira. Amagwiritsidwanso ntchito posankha mauthenga amene ali ankhanza kwambiri polengeza kwa anthu. Mayeso otsatsa malonda amaika mfundo zitatu: kuti foni ikhoza kufikira otsatsa malonda a mpikisano, kuti chidziŵitso choperekedwacho chingagwirizane ndi chivomereze ngati chivomerezo, ndi kuti chiyambukirocho nchovuta kubwerera kumbuyo kwa ndawala ya pulogalamu yoyambitsa nkhondo.

Kupimira pa kulinganiza kwapadera kumeneku kumafuna zambiri osati kungopanga mavoti okha. Mkupiti uyeneranso kupenda ngati kufunsirako kunakwaniritsa cholinga chake cha kulankhulana. Kodi chiitanocho chinapambana kubzalira kukayikitsa kotsimikizirika ponena za wopikisanayo? Kodi chinasintha makambitsiranowo kupyola pa nkhani inayake? Kodi chinatsendereza kutuluka pakati pa opikisanawo? Awa ndi mafunso amene kusanthula kochitidwa ndi anthu sikungayankhe mwachindunji, chotero mkugwiritsira ntchito mayeso ofufuza a pasada ndi patapita pompo, kuyang'anira magulu, ndi kutsana ndi kufunsa kuti apeze zotsatira zotsatira kuti atulukire uthengawo.

Kufalitsa Malonda Oipa pa Telefoni

Pali kufanana kwakukulu pakati pa kufunsira kokakamiza ndi kusatsa malonda kwa pa wailesi yakanema. Zonse ziŵiri zimayesa kupanga bungwe la malingaliro kapena lamaganizo limene limapangitsa wopikisanayo kukhala wosasangalatsa. Kusiyana nkwakuti kufunsira kokakamiza kumathandizira. Mawu amakakamizidwa kukonza chidziŵitsocho ndiyeno kukonza yankho. Kukonza kokangalikaku kungachititse chidziŵitsocho kukhala chosaiŵalika kwambiri kuposa malo a pa TV. Makampani amayesa vutoli mwa kupenda mafunso osonyezedwa pambuyo pake, kufunsa ofuna kudziŵa ngati iwo "amvapo kanthu kena ponena za chinenezo chinachake. Otchuka akumbukira pakati pa ofunsidwawo amatumikira monga polopotopoto yothandiza.

Komabe, kugwiritsa ntchito mfundo zapachikalatapo kungachititsenso ngozi. Munthu amene amalingalira kuti wachita kuponderezedwa angasonkhezereke kuchirikiza wofuna kubatizidwayo. Chochitika chimenechi, chodziŵika monga chiyambukiro cha msana, ndi chinthu chofunika kwambiri poyeza. Kukakamiza kopambana kumapeŵa kuyambitsa kusokonezeka kwa mawuwo mwa kuwatchula ngati ndi funso losakhudzana ndi mfundo ina. Vuto la kuyerekezera ndilo kuona kusintha kwa malingaliro popanda kufunsa mwachindunji ngati maganizowo akukayikiridwa.

Njira Zothandiza Kuti Ntchito Yoyendetsa Zinthu Igwire Ntchito Bwino

Kampeni zimadalira pa manambala oyeneretsedwa kuti aone ngati kufunsira kotsatira kunachitikadi. Milingo imeneyi imapitidwa pa mfundo zambiri zopezeka kuti zipange masamu asanafike ndi pambuyo pake. Milingo yofala imaphatikizapo kusintha kwa yankho, miyezo ya ovota, kukumbukira uthenga, ndi zotsatira zotsatira. Yense imajambula mlingo wosiyana wa kugwira ntchito, ndipo mpikisano umaiyesa pamodzi mmalo modalira pa chisonyezero chimodzi.

Kuyankha Kusintha

Kusintha kwa yankho kumatanthauza kusintha kwa anthu kapena cholinga cha voti chimene chinalembedwa pakati pa anthu amene anapezeka pa kufufuza kofuna kutchuka. Kupima zimenezi, makampani akuchititsa kufufuza kochitidwa ndi popu ya chilengedwe chonse, kuchititsa kupenda kuyang'ana ku magawo ang'onoang'ono a chilengedwe chonsecho, ndiyeno kuchititsa kufufuza kwa pambuyo pa chikuto kwa anthu amodzimodziwo. Kusiyana pakati pa nthaŵi ziŵirizo kumanenedwa, mosamala, ku kutsegulidwa kwa munthu mmodzi kufika ku nsonga zitatu zoŵerengeka kumalingaliridwa kukhala chipambano m'liŵiro. Komabe, mkupiti uyenera kulembedwa kuti kubwezeranso kutanthauza kuti nthaŵi yapasadakhale yotchukayo ndi kuthekera kuti ofunsidwa ku nkhaniyo.

Mkupiti wotchuka umachititsa kuti anthu ayambe kuchulukana, kuchepa thupi, ndi kugwiritsa ntchito wailesi. Amayesanso kuti aone ngati mankhwala a m’thupi asintha kwambiri. Ngati anthu amene anafunsidwa alandira masinthidwe ambiri akusonyeza kuti masinthidwe aakulu kuposa amene analandira mabaibulo afupiafupi, kampeniyo imapeza chidaliro chakuti zimene zilimozo zikusintha. Kufufuza kumeneku kumafuna kupima ukulu woposa wa kuchuluka kwa kusanthula, umene umawonjezera mtengo koma kuwongolera bwino.

Kudziloŵetsamo ndi Kutengamo Mbali

Ofufuza ofunsira amene amamaliza kufunsira ndi otsatsa omwe ndi othandiza. Ochepera pa chiŵerengero cha kumaliza kutchula mawuwo akulephera kufunsa, zimene zimachepetsa anthu amene alandira uthengawo. Kampani zimalemba chiŵerengero cha mafoni amene aikidwa, chiŵerengero cha olankhulana nawo, chiŵerengero cha kumaliza, ndi kutalika kwa kuitanira. Kutsika kwapamwamba pakati pa zilembo kumapereka lingaliro lakuti anthu ofunsidwawo amakayikira kapena amanyong'onyeka, zimene zingasonyeze kuti nkhani yotsekeredwayo siigwirizana ndi kuigwirizana ndi kuchuluka kwa ozoloŵerana nayo kapena kuti chidziŵitsocho n’chofala kwambiri.

Kudziperekera kumayesedwanso ndi anthu amene amapempha chidziŵitso chowonjezereka kapena amene amapempha mwadala malingaliro osatsutsika panthaŵi ya chiitano. Oyang'anira malo a foni amapanga kugwirizana kumeneku kaamba ka kupenda . Ngati mbali yaikulu ya ofunsidwa isonyeza mkwiyo kapena kukayikira, ndawala ingasankhe kusiya kapena kusintha mawu ake.

Kukumbukira Uthenga

Uthenga umakumbukira ndi chisonyezero chotsalira cha kugwira ntchito. Kupimira kaya wovotayo akukumbukira chinenezo chapakati kapena mawu kuchokera ku maora ofunsira kapena masiku pambuyo pa ulendo. Kukumbukira kwapamwamba kumatanthauza kuti chidziŵitsocho chinalembedwa m'nthaŵi yaitali, zimene zimawonjezera kuthekera kwakuti chidzasonkhezera chosankha chomalizira cha wovotayo. Kampeni zoyesa uthenga zikukumbukira kupyolera m'kufufuza kotsatira kumene kumafunsa mafunso otseguka kapena osonkhezera ponena za zimene woyankhayo anamva ponena za wofunsirayo. Kuyankha kumaikidwa mwatsatanetsatane kaamba ka chikalata chofufuzira choyambirira.

Chizindikiro cha kukumbukira mwamphamvu chimasiyanasiyana chifukwa cha kuchuluka kwa malonda. M'malo otchuka oulutsira nkhani kumene ofufuza amaphulitsidwa ndi mauthenga opikisana, kukumbukira ziŵerengero zopitirira 20 peresenti zimaonedwa kukhala zabwino kwambiri. Mpikisano wabata, chiŵerengero cha chikumbukiro cha 30 peresenti kapena kukwera chingakhale chokhoza kupezeka. Mpikisano umayesanso kuwonongeka mwa kupenda pambuyo pa maora 24, maola 48, ndi mlungu umodzi. Kuwola kwa rapid kumayerekezera kuti uthengawo sunasunge, pamene kuli kokhazikika kapena kukumbukiridwa kwabwino kwapereka lingaliro la uthengawo kupyola m'nkhani kapena kukambitsirana kwa oulutsa nkhani kochitidwa ndi kupenda kochititsa.

Zotsatirapo za Zoipitsa

Kuyesa komaliza kwa kuyesayesa kwa kukakamiza kuyendera mahatchi ndi kayendedwe ka manambala. Kampani zikuchititsa kufufuza kokhala ndi mapepala a ofufuzawo asanafike mafunde, kenaka kutumiza kufunsira kotsatira mafunde atatha. Kusiyana kwa oonera, makamaka pakati pa chigawo cha anthu kapena malo, amagwiritsidwa ntchito kuyerekezera kukhudza kwa ukonde. Kusinthaku n’kwaphokoso chifukwa chakuti zinthu zambiri . Zofalitsa zambiri , zochitika, mayankho a adani, ndi kutulukira kunja kwa makampani a kampasito atatha. Kuwonjezera kulinganiza, makampani agwiritsira ntchito kusiyana pakati pa zinthu zokhala ndi zochitika, kuyerekezera kusintha kwa chilengedwe chonse kuti chisinthe ulamuliro chimene sichinalandire kufufuzidwa.

Misewu ina imachitanso ndi kugwiritsa ntchito mapendedwe a poir kapena masewera olemera poyerekezera kuyesa kongoyerekezera. Pamene kukakamiza kuchitidwa pa misika yambiri ya nyuzi, makampani angafanane m'misika yogulitsidwa ndi misika yosagwiritsidwa ntchito, ngati misikayo ili yofanana ndi makampani aakulu monga makampani, ndalama, ndi maphunziro. Kupima kumeneku ndi golide woyezera kuchuluka kwa makampani ofufuza, koma ikufuna mkupikicha wokwanira ndi manyukitale kuti ipereke golide.

Njira Zogwiritsiridwa Ntchito ndi Kampeni Zokhudza Kufufuza

Kupyola pakati, makampani a mkupiti amagwiritsira ntchito njira zingapo zodziŵira ndi kusanthula zotsatira za mapendedwe okakamiza. Njira zimenezi zimayambira kuyerekezera zilembo zapasadakhale ndi mabudula otsogola kwambiri. Njira yosankha imadalira pa bajeti, nthawi, ndi kulolera kuphonya.

Kuipitsa Koyamba ndi Kotsatira

Njira yolondola kwambiri imaphatikizapo kuchititsa kufufuza kwa anthu omwe akufunidwa, kuphatikizapo kuŵerengera bwino, mayanjano, ndi mavoti. Mkupitiwo umathira kuti anthu afunefune mayeso kwa nyengo yodziŵika. Pambuyo pa kutsekedwa kwa windo, kufufuza kotsatira kumaperekedwa kwa anthu omwewo kapena chitsanzo chatsopano chotengedwa kuchokera ku mtundu umodzi. Kusiyana pakati pa mafunde aŵiriwo kumanenedwa, ndi mabakwa, ku kutsendereza. Njira imeneyi imawonongeka ndi mbiri yakale ndi zotsatirapo za kutsataipitsidwa, koma imagwiritsidwa ntchito kwambiri chifukwa chakuti ndi yolondola ndipo ikhoza kuphedwa mkupiti wankhondo imodzi.

Kampeni zogwiritsa ntchito kuyerekezera zizindikiro zisanachitike kaŵirikaŵiri zimaphatikizapo mafunso olamulira ponena za nkhani zosagwirizana ndi kupima ngati kufunsirako kunasintha kwambiri m'kumvetsera kapena mayendedwe. Ngati mafunso oletsa asonyeza kusintha pamene mafunso a anthu akusonyeza kuyenda, chidaliro m'kuwonjezeka kwa zopereka. Maluso a pasadakhale amapindulanso ndi kukula kwa masamu, pafupifupi 400 mpaka 800 ofunsidwa pa funde limodzi, kupereka mphamvu yokwanira ya kuŵerengera yodziŵira masinthidwe aang'ono.

Kulinganiza Gulu

Kampaniyi imatchula ndandanda ya manambala a foni ndipo imasankha ndandanda ya ndandandayo kuti ilandire foni pamene otsalawo salandira foni kapena kulira kwa malo oonera ponena za nkhani yosiyana. Magulu onsewa amafunsidwa pambuyo pake. Kusiyana kwa pakati pa kuchiritsa ndi kuyang'anira kumasiyanitsa zotsatira za kufunsirako pamene akuchotsa zinthu zofala monga kuulutsa nkhani kapena nyengo.

Kupereka njira yotsimikizirika yolamulira yosasinthika pa ndawala ya moyo n’kovuta chifukwa chakuti mpambo wa foni sumangokhaladi wongochita kugawana ndipo chifukwa chakuti ovota angagaŵire ena chidziŵitso cha mankhwala ndi magulu oletsa. Ziyambukiro za kuchepetsa mphamvu ya kachitidwe ka. Kampeni zimachepetsa zimenezi mwa kusankha magulu olamulira kuchokera ku malo osiyanasiyana kapena kutsimikizira kuti njira zolamulira ndi zolamulira zikutengedwa ku ndandanda ya ndandanda yosakumbidwa. Mosasamala kanthu za mavutowa, kuyang'anira gulu kumalingaliridwa kukhala njira yoyenerera yoonera chigawo cha ndawala.

Kupenda ndi Kutsanzira Makhalidwe

Makampani amakono ali ndi mathebulo aakulu a chidziŵitso cha ovota, kuphatikizapo mbiri yakale ya chipani, kulembetsa, khalidwe la ogula, ndi makompyuta olemba zinthu. Makompyuta ameneŵa amatheketsa mkupiti kupangira zithunzithunzi za ovota za kuyankha kothekera kukakamiza kuwonera. Mwachitsanzo, ndawala ingagwiritsire ntchito njira yosonyeza kuchuluka kwa anthu ndi kutengerapo zimene zakhala zikupezeka ndi uthenga woyesedwa pofufuza. Ngati chitsanzocho chilosera kuti akazi oyera, a m’mudzi, a zaka zoposa makumi asanu, kampeniyo ingaikire mbali yeniyeni ndi kupima chiyambukiro chake mkati mwake.

Kujambula kwa makhalidwe kumachititsanso mkupiti kuona kugwirizana pakati pa kukopa ndi mfundo zina za mkupiti. Wovotayo akalandira kusanthula kokakamiza ndi kuwona wailesi yakanema yofananayo angasonyeze tchuti chachikulu kuposa wovota amene ali ndi chitsenderezo chokha. Kampeni zimagwiritsira ntchito mawonekedwe ambiri opereka kuti apereke chopereka cha njira iliyonse. Nthaŵi zambiri opanga ameneŵa amadalira pa ziŵerengero za Bayesi kapena maajensi a makina omwe angakhoze kusamalira chidziŵitso chapamwamba. Kutulutsa ndi mzera wa zopereka zofunsira, kutumiza mauthenga, mauthenga a foni, ndi njira zina.

Komiti ya American Association for Public Opinion Research imasunga malangizo pa kusanthula kwa makhalidwe kuti makampani ayenera kutchula popanga maluso oyezera kutsimikizira kuti sakusintha kusanthula kwenikweni ndi kupeka.

Kutsatira Kufufuza Kwabwino ndi Kufuna Kudya Kochititsa Chidwi

Milingo ya Quantitesity singathe kutenga chilichonse. Kampeni yowonjezera zida zawo zopimira ndi mafunso ofunsira, magulu otchuka, ndi kufufuza kotseguka. Kufufuza kotsatiraku kumaphatikizapo chigawo chachidule chaulere waulere chigawo kungavumbule mmene ofunsidwa akulankhulira ponena za zolembedwa zokakamiza zofufuzira kwa mabwenzi awo ndi banja. Ngati mbali yaikulu ya mayankho otsegulidwa itchula mawu otsimikizirika a kufufuzako, kampeniyo ikudziŵa kuti uthengawo ukufalikira m’njira yofala.

Mikupiti ina imachititsanso mafoni ndi ogwira ntchito pa kampani ya foni amene anapereka kafukufuku. Oimira malo oimbira telefoni nthawi zambiri amamva bwino kuti ndi zilembo ziti zimene zikugwiritsidwa ntchito. Iwo anganenenso za kamvekedwe ka mawu a kukambirana, mawu otchuka ochokera kwa anthu amene anayankha, ndi zimene anachita mosayembekezereka. Kusintha kumeneku kumakhala kusinthidwa kwa mawu a m'malembo ndi kusintha zinthu panthaŵi imene kuli kosavuta. Ngakhale kuti si pulogalamu ya ma debriefs ameneŵa imathandiza kukonzanso mawu a anthu oimbawo asanafike foni.

Kufufuza Zinthu ndi Luso la Umisiri Zothandiza Kupeza Njira

Measuring push poll effectiveness at scale requires robust data infrastructure. Campaigns that deploy hundreds of thousands of calls need systems that log every call outcome, time stamp every interaction, and link responses back to individual voter records. Modern campaign technology stacks include predictive dialers, interactive voice response systems, and customer relationship management platforms that integrate with polling and analytics software.

Luso lina lofala kugwiritsidwa ntchito pojambula ndi ojambula ndi ofufuza a makompyuta omwe akugwira ntchito. Makompyutawa amalemba ngati foniyo inayankhidwa, kuti woyankhayo anakhala kwa nthaŵi yaitali motani pamzere, mafunso amene anayankhidwa, ndi ngati woyankhayo anayankhidwa. Meseji ya metameta imakhala ndi zithunzi zogwira mtima. Ngati chidziŵitso chimasonyeza kuti zolemba zimodzimodzizo zimatulutsa nthaŵi zoimba m'malembo ena, kampeniyo imafufuza ngati mafoniwo akulembedwa kapena akunyalanyazidwa, ndi kusintha mafanizo ake mogwirizana ndi zimenezo.

Zipangizo zina zimene zayamba kupangidwa ndi makompyuta ndizo kugwiritsa ntchito mawu omvetsera. Ogulitsa ena amapereka zipangizo zothandizira kukonza chilankhulo chimene chimakhala ndi mawu omveka bwino, mawu oyenera, ndiponso kuyankha mosiyanasiyana. Ngakhale kuti zidakali zodula pa mpikisano wosiyanasiyana, zipangizo zimenezi zimatha kuona kuti anthu akusinthasinthasinthasintha, kusokonezeka, kapena kufunitsitsa kuneneratu khalidwe limene lidzakhala litasokonezeka pa nthawi yofufuza, munthu amene akufufuzayo akhoza kuvota kuti apeze munthu amene akufuna kuyankha.

Kufufuza kuchokera ku Pew pa ntchito za malonda ndi ndale zadziko za kukakamiza kusanthula kumagogomezera kufunika kwa zolembedwa zowonetsera kaamba ka kuyenera.

Mavuto Ochuluka pa Kugwira Ntchito Yopopera Magazi

Ngakhale kuti pali njira zosiyanasiyana ndiponso njira zambiri zochitira zimenezi, mikupiti imakumana ndi mavuto aakulu poyesa kupenda mmene chida chofufuziracho chimakhudzira anthu.

Kusintha kwa Zinthu Kosadziŵika

Anthu angasonkhezeredwe ndi kufufuza kokakamiza popanda kudziŵa. Chiyambukiro cha kuwunikira, kupenda kwabwino kwa tsatanetsatane, chiperekero cha kusonkhezera kobwerezabwereza chingachititse kukondwera ndi chisonkhezero chimenecho ngakhale pamene munthuyo sakumbukira kuonekera kwake. Ngati wofufuzayo atapanikiza, wosankhayo angaone molakwika kwambiri ponena za wosankhidwayo koma anganene kuti akumva nkhani imene anaiwona kapena kukambitsirana. Chisonkhezero chaching'onochi nchovuta kujambula m’kufufuza chifukwa chakuti woyankhayo sangachitire lipoti motsimikiza za malingaliro awo.

Kusinthasintha kwa zinthu kumachititsanso kuwonongeka kwa wailesi yakanema. Kufufuza kokakamizako kungachititsenso kuulutsa. Ngati nyuzipepala ilemba nkhani yonena za kufunsirako, ovota amene amaŵerenga nkhaniyo angasinthe malingaliro awo popanda kulandira telefoni. Mkupitiwo umawona gulu la anthu onse limene lingakhale lolakwika ndi kugwiritsa ntchito foni. Kuletsa zimenezi kumafuna kujambula, kujambula nkhani, ndi kupenda kwa nthaŵi kuti makampani ambiri alibe zipangizo zochitira zinthu.

Kufuna Kukhala ndi Anthu Ena Ndiponso Kuwatsatira

Pamene anthu afunsidwa m'kufufuza kotsatirapo ngati anasonkhezeredwa ndi foni, ambiri amakana, kaya chifukwa chakuti sakufuna kuvomereza kuthekera kwa kupotoza kapena chifukwa chakuti amakhulupirira mowona mtima kuti iwo ali otetezeka. Kukonda anthu kumeneku kumawonjezera kulephera kwa kufufuzira kotsatira. Kampeni zimene zimadalira pa chisonkhezero cha kudzinenera zokha zidzapeputsa chiyambukiro chenicheni.

Kuti athetse vutoli, amalonda amagwiritsa ntchito njira zosadziwika. Mwachitsanzo, iwo amafunsa anthu amene anafunsidwa kuti afufuze makhalidwe a munthu amene akufuna kubatizidwayo, ena mwa makhalidwe amene anatchulidwa pa kufunsirako ndipo ena sanatchulidwe. Ngati kukakamiza anthu kufunsirako kuchepetsa makhalidwe amene atchulidwawo koma osati pa makhalidwe osatchulidwa, ndawala yokhudza mphamvu ya kuchepa kwa munthu. Kutero kumachepetsa kudalirana mwachindunji pa mafunso amene amafunsidwa ndi kupereka umboni wokwanira wa zimene akukakamiza kusanthula.

Malamulo ndi Malamulo

Kuyesa kukakamiza anthu kuti afufuze n’kovuta kwambiri chifukwa cha malamulo amene amasiyana ndi boma. M’mawu akuti, makampani ofuna kuulula dzina la wowaitanayo kapena bungwe limene limamuitana, makampani angasinthe zilembo zawo m’njira zimene zimachepetsa mphamvu yokopa ya kufufuza. Kugwira ntchito pansi pa mikhalidwe imeneyi yosintha sikungasinthe malo otetezeka. Kuwonjezera apo, makomiti a malamulo a zamakhalidwe pa mayunivesite ndi mabungwe ofufuza savomereza kuti maphunziro onyenga asokoneze kupezeka kwa kafukufuku wodzifufuza pa zimene akukopa.

Kampeni ziyeneranso kulingalira za ngozi ya mbiri ya kugwidwa ndi kupenda kokakamiza. Ngati kupima kwa mkupiti kwa mkati kumasonyeza kusanthulako kukhala kopindulitsa, ndawalayo ingayesedwe kuwonjezera kugwiritsiridwa ntchito kwake. Kuwonjeza kuthekera kwa kuwonekera, kumene kungatsogolere ku kuulutsidwa kwa nyuzi, wovota, ndipo ngakhale kachitidwe kalamulo. Kupima kogwira mtima, pa mawu awa, kumaphatikizapo kupenda kokhala ndi ngozi kumene kumayesa phindu la voti puloteshoni kukana kukhoza kuchititsa manyazi. Misewera ina yapeza kuti mlingo wabwino kwambiri wa kukhutiritsa ndi wosatenga mbali imodzi: ngati kusanthula kwa kuyang'anira kokakamizako sikungatulutsiridwe popanda kupezedwa, kugwira ntchito kwake nkosayenerera.

Bungwe la Federal Ecomfition Commission limapereka chitsogozo cha lamulo pa miyezo ya kulankhulana imene ndawala ziyenera kupenda pamodzi ndi malamulo awo oyezera.

Njira Zabwino Kwambiri Zochitira Kampeni Zikuchotsa Mantha Osonkhezera Anthu

Malinga ndi njira ndi mavuto amene tatchula pamwambapa, makampani angatenge njira zabwino kwambiri zothandizira kuti ayesetse bwino zinthu zokopa.

Choyamba, makampani ayenera kuyesa kulinganiza mapangidwe a masewera ofufuza kuyambira pachiyambi. Kudikira mpaka atamaliza mafoniwo kugamula mmene angapimire zotsatirapo zosapeŵeka. Mabungwe oyendera ndi apambuyo ndi apambuyo abweretsa zotsatirapo zofooka. Magulu olamulira, ndi uthenga usanaikidwe. Zimenezi zimalola kuti ntchito yosagawidwa bwino, kukula kwake kokwanira, ndi kumasulira bwino kuti ndi mbali ziti zimene zidzakhudzidwa kwambiri.

Chachiwiri, makampani ayenera kugwiritsa ntchito njira zosiyanasiyana ngati mlingo wa pulogalamu ikugwirizana. Kufufuza kwachidule ndi uthenga wokumbukira, kutomerana, ndi kumasulira kwa mawu kumathandiza kuti mukhale ndi umboni wokwanira wosonyeza kuti munthu ali ndi tsankho ngati mutasankha njira imodzi. Ngati pali zizindikiro zambiri, mkupitiwo ungakhale wodalirika kwambiri pomaliza.

Chachitatu, makampani ayenera kulemba njira zawo zoyesera kuti agwiritse ntchito. Kumasulira kwa kampeni kumatheketsa gulu la ndawala kuyerekezera kupima kwake m’nyengo zamtsogolo, kuyerekezera ndi mafuko, ndi kuphunzira pa zonse ziŵiri chipambano ndi kulephera. Kuperekanso chitetezo ngati kufunsirako kutsutsidwa m’bwalo lamilandu kapena m'zoulutsira nkhani. Mkupiti umene ungasonyeze kuti ingakhale yoona zotsatira ndi yopanda umboni wa chinyengo cha wovotayo ungakhale ndi kaimidwe kalamulo kolimba.

Chachinayi, ndawala ziyenera kuphatikiza mfundo. Kuyeza kopindulitsa kwambiri kumachokera ku kugwirizanitsa kukopa chidziŵitso cha kuvota ndi kulembedwa kwa voti ndi zotsatira zomaliza za chisankho. Mkupiti umene ukudziŵa kuti ndi wosankha uti amene analandira kusanthula kokakamizako ungaone ngati ovotawo anali othekera kwambiri kutulukira ndi ngati angavotere wopikisana naye. Iyi ikufuna wovota amene angafanane ndi manambala a foni, amene kale ali ndi makampani ambiri.

Pomalizira, ndawala ziyenera kukhala zodziŵitsidwa ponena za malamulo osinthasintha ndi malingaliro a anthu kulinga ku kufunsira. Pamene malamulo achinsinsi a zachinsinsi akukhala otsekereza ndi ovota azindikira machenjera onyenga, kukhoza kwa kufunsira kokakamiza kungachepe. Kukhoza kwa malo ozungulira osintha ameneŵa kumafuna kupendedwa kwa zinsinsi ndi ziyembekezo.

Kumaliza

Kuyesa kugwiritsa ntchito mayeso okakamiza ndi ntchito yovuta komanso yofunika kwambiri pa mpikisano umene umasankha kugwiritsira ntchito chipangizo choyambitsa mkangano chimenechi. Matelect a ntchito jning formations , milingo ya pangano la ukwati, kukumbukira uthenga, ndi zotsatirapo zofufuza. Kupanga maziko a kuchuluka, pamene kuli kwakuti njira zonga ngati zolembera zapasadakhale, magulu olamulira, mfundo za kuyang'anira, ndi kutulutsa mawu ochititsa kufunsa kwa mayeso, ndi kuwonjezera kukwera ndi kuvuta kwake. Komabe, masewera ayenera kuyendetsa zinthu zazikulu, kuphatikizapo kusokonezeka maganizo, kusokoneza, ndi kuphwanya malamulo. Ndende zamphamvu zimene zimaonedwa kuti ndi mbali yofunika kwambiri ya ntchito yofufuza, osati pambuyo poganizira.

Kuposa kale, kugwiritsa ntchito mayeso okakamiza si nkhani yongofuna kudziwa ngati kusuntha manambala. Kufufuzako kumakhalanso kovuta kuti muone ngati ntchitoyi yakhala yoona mavuto ake, kuyendetsa bwino mfundo za makhalidwe abwino, ndiponso kugwiritsa ntchito bwino. Kampeni zabwino kwambiri zogwiritsa ntchito kutsimikizira njira zawo komanso kuphunzira, kusintha, ndi kusankha ngati njira yaluso yasintha kwambiri. Kufufuza kokakamiza kudzakhalabe kwa nthawi yaitali ngati anthu a mafuko akukayikira ndiponso ngati akatswiri akufuna kuyesa malire a kukopa.

Komiti ya North chakumadzulo ya Policy Research imapereka kusanthula kowonjezereka pa njira za kulankhulana za ndale zadziko zimene zimapereka mawu apatsogolo kaamba ka kumvetsetsa kusonkhezera njira zofufuzira.