Kulimbikitsa anthu kuti akhale ndi mbali m’gulu la anthu m’mayiko a boma ndiponso m’mabungwe a boma. Kuwerenga anthu ndi ntchito yothandiza anthu, koma anthu ambiri saiganizira chifukwa chakuti sadziwa, sadziwa chifukwa chake kuli kofunika. Masiku ano, anthu asinthasintha kwambiri zinthu monga mabulosha ambiri komanso zilengezo zopanda madzi.

Chifukwa Chake Mkupiti Wowoneka ndi Maso Uli Wofunika

Ubongo wa anthu umajambula zithunzi mofulumira kwambiri kuposa zimene zili m’malemba. Mfundo imeneyi yokha ikusonyeza chifukwa chake kujambula zinthu mwaluso kungapereke phindu la kutenga nawo mbali m’gulu la anthu kuposa kujambula ndi kujambula. Kujambula zithunzi sikungokongoletsa chabe.

Pamene muphatikiza kope lachidule ndi zithunzithunzi zochititsa chidwi, mumapanga uthenga umene ungagawidwe, kumvetsetsedwa, ndi kuchitapo kanthu. Kuŵerengera anthu, ichi chimatanthauza kufikira anthu amene mwina angadziŵe: achichepere okhala ndi ziŵerengo za Instagram ndi Tik Tok, osakhala Angelezi amene amapindula ndi olankhula mawu a Chingelezi onse, ndi mabanja otanganitsidwa amene ali ndi nthaŵi yochepa yoŵerenga mapepala aatali.

Mfundo za Malingaliro Zothandiza Kuona Zinthu Mogwira Mtima

Kusintha maganizo ndi mfundo zina zophunzitsa anthu, zimafotokoza chifukwa chake zithunzi zimagwiritsidwa ntchito bwino kwambiri pa ntchito za boma:

  • Chiyambukiro chapamwamba cha kujambula -- anthu ali othekera kwambiri kukumbukira chidziŵitso choperekedwa monga zithunzithunzi mmalo mwa mawu okha.
  • Nthanthi ya kujambula [ -ubongo umagwira ntchito ndi mawu ndi maso kupyolera m’njira zosiyana; kugwiritsira ntchito zonse ziŵiri kuchirikiza kuphunzira.
  • Makedzana a zachuma [1] – M'nyengo ya kuchulukitsitsa kwa chidziŵitso, maso ochititsa chidwi amaimitsa mpukutu ndi kupeza masekondi angapo amtengo wapatali a kuyang'ana.

Mwachitsanzo, mkupiti wa Census Census Bureau ya ku United States ndi mabungwe ena ofanana nawo padziko lonse lapansi, unathandiza anthu kuti azitha kugwiritsa ntchito kwambiri zinthu zimene amaona.

Mphamvu ya Zolembalemba Zothandiza Kuŵerenga

Zithunzi zojambula ndizo mtundu wa zinthu zimene zimaphatikiza zinthu, zithunzi, zithunzi, ndi mawu ang’onoang’ono m’njira imodzi, yooneka bwino. Zimathandiza kwambiri kuwerenga anthu chifukwa chakuti kuwerenga anthu ndi kofala ndipo n’kovuta kujambula. Kalembedwe kangasonyeze mmene ndalama zoyendetsera sukulu, misewu, zipatala, ndi madipatimenti ozimitsa moto zimagwirizanitsidwira ntchito pochititsa kuti anthu akhale ndi zinthu zooneka.

Mfundo Zofunika Kwambiri Zoti Masamu Akhalepo

Kupanga chinthu chimene chimachititsa munthu kutengamo mbali, tsatirani malangizo awa:

  • Uthenga umodzi wamaziko pa chithunzi chowonekera - Musayese kulongosola zonse panthaŵi imodzi. Gwiritsirani ntchito phindu limodzi, monga ngati “Zolemba zimabweretsa $2,000 pachaka kwa munthu aliyense kubwerera kumudzi kwanu.”
  • Ili ndi udindo wapamwamba – Gwiritsirani kukula, maonekedwe, ndi kuikapo maso a wopenyerera kutsogolera diso kuchokera pa nsonga yofunika kwambiri kufika ku tsatanetsatane wochirikiza.
  • [[MLT: 0] Kukhulupirika kwa CD [1] - Kutsimikizira manambala onse ndi olondola ndi ochokera ku zolembedwa za anthu zalamulo. Kulephera kwa mawu a Mulungu kumachepetsa chidaliro.
  • Zosankha za mitundu yowoneka bwino - Peŵani kusiyana kofiira ndi kobiriŵira kumene kuli kovuta kwa openyerera akhungu. Gwiritsirani malegilasi osiyanitsa ndi omveka bwino.
  • [[FLT :0] Typgraphy yokhoza kuŵerengeka [[FLT ] – Kangale ku sans-serif zilembo zonga Arial kapena Helvetica, ndi kusunga malembo a thupi pafupifupi 14px.

Zipangizo Zopangira Zithunzi

Simufunikira munthu wopanga zinthu wodziwa bwino kuti apange zinthu zojambula ndi kujambula zogwira mtima.

  • Canva [[FLT :1] – Ipereka masinthidwe a ndandanda ya anthu ndi kulembedwa kwa dontho ndi dontho.
  • Piktochart [FLT :1] – yodziŵika kaamba ka kujambula ndi kulinganiza mitu.
  • Adobe Express [[FLT :1] – Njira yakuyalutsa, yozikidwa pa web ya awo ozoloŵerana ndi Adobe suti.
  • Imodiste – Filome yojambula ndi yosonyeza ndi mafanizo.

Mabungwe amene ali ndi zipangizo zochepa, angagwiritse ntchito zipangizo zimenezi kuti azitha kuona zinthu zaluso pasanathe ola limodzi.

Njira Imodzi Payokha Yothandiza Kupanga Mkupiti Wogwira Ntchito Yoona ndi Kuwona

Kupanga kampani yoonera patali kungakuchititseni kumva kukhala wovuta, koma kuigaŵa m’njira yochitirapo kanthu. Pansipa pali njira yokonzekeretsedwa imene gulu lililonse lolemba masankho lingatsatire.

Mfundo 1: Fotokozani Uthenga ndi Kumvetsera kwa Anthu Amene Mwawasankha

Wophunzira wa pakoleji wa m'dera la anthu a m'dera la tauni amaganizira za mbali zosiyanasiyana za kalembera kuposa munthu wa kumidzi amene wapuma pantchito.

  • Anyamata achikulire (18-34) [FL:1] – Kugogomezera chitetezo chachinsinsi, kusavuta kwa mayankhidwe a pa Intaneti, ndi mmene chidziŵitso cha kalembera chimayambukirira ngongole za ophunzira, nyumba, ndi thunhu.
  • Mabanja ndi ana – Kuwunikira ndalama za sukulu, maseŵero, ndi zipatala zaumoyo.
  • Zikole [1] – Kupsinjika maganizo kumene kulembedwa kwa anthu kumathandiza Medicare, mautumiki a anthu, ndi malo apamwamba.
  • . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Sitepe 2: Sankhani Makhalidwe Oyenera

Zinthu zimene munthu amaona pa nthawiyo zimakhala zosiyanasiyana.

  • GIFS yofanana [1] , chidule, mafanizo amene amafotokoza chiŵerengero chimodzi mofulumira. N’zofala kwambiri pa nkhani za manyuzipepala.
  • [[FLT :0] Zithunzi za vidiyo [[FLT ] -A 30 mpaka 60 vidiyo yokhala ndi mawu ndi zithunzi zojambula. Zingagaŵiretube ndi TikTok.
  • Mapepala amodzi opachikidwa – PDS yosindikizidwa yoyenerera malo a chitaganya, malaibulale, ndi zopachika zitseko.
  • Zithunzi za Web zojambula zimene zikugwira ntchito [1] - Ozigwiritsa ntchito angaope kapena kuuluka kuti apeze chidziŵitso chowonjezereka. Zikhoza kukhala bwino kwambiri pawebusaiti a kampani kapena pa Intaneti.

Mfundo 3: Muzifufuza Zimene Mukudziwa Bwino ndi Zimene Zingakuthandizeni

Chiŵerengero chilichonse m'maonekedwe anu chiyenera kutsimikiziridwa. Gwiritsirani ntchito zolembedwa za boma zonga Census Bureau, American Community Survey, kapena ofesi ya dziko lanu ya ziŵerengero. Muiikepo mawu amtsinde kapena magwero a mawu amtsinde m'nkhani. Mwachitsanzo: “Magwero: U.S. Censureasureaual Bureaution. Zimenezi zimakulitsa kudalirika ndi chitetezo kutsutsana ndi zonama.

Sitepe 4: Lembani Mawu Omveka Bwino, Ogwirizana ndi Zimene Zikulembedwa

Musanalembe mapulani, lembani zilembo zimene zili ndi mawu akuti:

  • Mutu wankhani (pindu limodzi lokha lofunika koposa la kutengamo mbali).
  • Mfundo zitatu kapena zisanu zochirikiza kapena ziŵerengero.
  • Mawu amphamvu akuti: “Kucheza.gov kuti ayankhe lero,”“ SHS khodi ya QR kuti ilembe fomu,” kapena “Lankhulani ndi banja lanu ndi kuwathandiza kuŵerengedwa.”
  • Chilichonse chimene chikufunika (m’chitsanzo, “Kuŵerenga kumachitika zaka 10 zilizonse.

Muziona kuti mawu otsika kwambiri ndi osapitirira 150 pa chithunzi chilichonse.

Mfundo 5: Choyamba, Anakonza Masinja

Anthu oposa 80 pa 100 alionse amene amagwiritsa ntchito zipangizo zamakono amatsegula malo a pa Intaneti pogwiritsa ntchito zipangizo zamakono.

  • Maonekedwe a kutsogolo (afupikitsa ndi opapatiza, oyenerera kupukusidwa).
  • Kukula kwa mizera ikuluikulu (mizere ya mizere 24px, thupi losakwana 16px).
  • Kuoneka bwino kwambiri kumasiyana ndi kuima pa wailesi yaing’ono.
  • Peŵani tsatanetsatane wabwino amene amachoka pamene chithunzicho chalembedwa.

Mfundo 6: Muzigwiritsa Ntchito Mawu Omveka Bwino (CTA)

Chithunzi chokongola kwambiri n’chopanda ntchito ngati sichiuza anthu zochita.

  • “ Malizitsani kuŵerenga kwanu pa my20census.gov lerolino.”
  • “ ŴERENGENI KU KULAMBA KU KULAWIRA 12345 kuti mupeze chikumbutso.”
  • “ Kagaŵireni chithunzi chimenechi kwa mabwenzi atatu. ”

Ngati n’kotheka, phatikizani kalembedwe ka QR kamene kakugwirizana mwachindunji ndi kachitidwe ka ka kapenyedwe ka anthu.

Kampeni Zothandiza Opanga Mabuku Osiyanasiyana Oona ndi Maso

Njira imodzi yokha yopindulira kuŵerengetsa imalephera. Panopo pali njira yosinthira zinthu zimene mukuona pagulu linalake.

Kufika pa Masamu Apamwamba

Anthu amenewa akuyembekezera zinthu zooneka ngati zopanda pake. Gwiritsirani mavidiyo achidule pa Tik Tok ndi Istagram Reels. Zithunzi ziyenera kukhala zamphamvu kwambiri. Muzilimbikitsa njira zoyankhira pa Intaneti komanso kugwiritsa ntchito foni. Muziphatikizapo mameseti kapena nthabwala, koma nthawi zonse muzibwerera ku uthenga wofunika kwambiri wopatsa mphamvu. Yesani kugwiritsa ntchito kagulu kakang'ono ka anthu a msinkhu amene mukufuna kupezeka.

Kuloŵa M’midzi ndi Kucheza ndi Anthu Ochepa

M'madera amene mulibe makompyuta ambiri, makampani oonera ayenera kudalira pa zinthu zosindikizidwa komanso njira zina zogwiritsa ntchito pa Intaneti. Pangani zithunzi zazikulu zoimira mabodi a mameseji a tauni, masitolo, ndi mapositi ofesi. Gwiritsani ntchito mitundu yosiyana kwambiri ndi zithunzi zosavuta zimene zimagwira ntchito m'makompyuta akuda ndi oyera. Mafoni a mafoni a anthu omwe ali ndi nambala ya foni yaulere kuti ayankhe.

Kutumikira Olankhula ndi Osamukira Kudziko Ena Osakhala Angelezi

Kulankhulana kwa chithunzi ndi kosavuta kumasulira kuposa kulemba. Chongani zithunzi zimene zimadalira pa zithunzi ndi mawu ang'onong'ono. Kenako tulutsani m'zinenero zapamwamba za kwanu (m' lekuatiso, Chisipanishi, Chimandarini, Chivietnalog , Officet . The Censureaual Bureau imapereka zinthu zotembenuza ndi zipangizo za zinenero zimene zingagwiritsidwe ntchito m'makonzedwe anu. Pewani kutumiza Chingelezi kuti muchite zinthu.

Njira Yogaŵira: Kuwunikira Zowoneka Zanu

Ngakhale zithunzithunzi zabwino kwambiri sizingawonjezere kugawanamo ngati palibe munthu amene akuona.

Mafilimu Othandiza Anthu

Kopani zithunzi zanu pa mapulatifomu onse pamene anthu amene mumafuna kuwawerenga amaikidwa. Pa ndandanda pamakhala kuwerenga kwamphamvu kwa anthu akale, Facebook. Mukhoza kulimbikitsa otsatira kuti azichita zithunzi ndi makompyuta awo. Mukhoza kupanga mapulogalamu a papulatfomu (masewera a Istagram, oima patali pa Tik Tok).

Kuyenda ndi Mamedia Odalirika

Anthu amene akudziwa kale za magulu a anthu, amene amagwirizana ndi:

  • Malaibulale ndi masukulu a m’deralo amaikamo zithunzi m’malo a anthu onse.
  • Mabungwe a zipembedzo ndi amalonda osakhala a anthu a m’chitaganya amaphatikizapo zithunzithunzi m’manyuzipepala ndi m’manyuzipepala.
  • Mabanki, masitolo, ndi makampani a magetsi olemba zinthu pa malisiti kapena zinthu zina zolembedwa m’makampani.
  • Anthu otchuka ndiponso anthu otchuka a m’deralo amauza otsatira awo zimene inuyo mumakonda.

Kutsatsa Mafoni a Paid

Ngati bajeti ilola, wonjezerani mapepala anu abwino kwambiri kudzera pa mauthenga olipira. Mapepala monga Facebook Ads Oyang'anira mapepala amalola kuti mulembe zinthu mwachindunji pogwiritsa ntchito ziputo, msinkhu, ndi zinthu zina zokondweletsa. Gwiritsani ntchito chithunzi cha zinthu zimene zalembedwa popanga zinthu ndi kugwirizanitsa ndi tsamba la anthu. A/B yeserani mitu yankhani yosiyanasiyana ndi maso anu kuti muone zimene zimachititsa kuti kutsende kwambiri.

Kutumiza Makalata a Manyuzipepala ndi Makalata

Makalata olembedwa pa mameseji m'makalata a email otumizidwa kwa olembetsa a mzinda kapena a chigawo. Masilamu otsegulira njira za kulankhulana kwa boma angakhale aakulu ngati mufuna kutumiza (m’chitsanzo, “Onani ndalama zimene boma likuwononga posamalira mudzi wanu"). Sungani intanetiyo ndi kugwiritsa ntchito foni monga vidiyo yapakati.

Kupeza Chipambano Ndiponso Kuthandiza

Kuti mudziŵe ngati mkupiti wanu wa diso ukusuntha singano, londolani mizera imeneyi:

  • Kuchititsa chidwi ndi kufika – ndi anthu angati amene anaona chithunzi?
  • Mwezi wa kukwera [1] ... – Zofanana, zogawana, ndemanga, ndi kusungitsa.
  • Chonde mlingo (CTR) [1] - Pesenti ya oonerera amene anatsekereza CTA columikizidwa.
  • Mwezi wa kutembenuza – mwa amene anatsekeredwa, ndi angati amene anamaliza kubala? (Imafuna pixel yojambula kapena URL yapadera.)
  • Mawu ogaŵanika [ -- Yerekezerani ndi tchuni cha kampeni chanu pa kuŵerengera anthu kwa onse ogwirizana ndi macheza a pa Intaneti.

Gwiritsani ntchito ziŵiya zaulere monga Google Analytics (yokhala ndi mapharamita a UTM), Facebook Insights, ndi Twitter Analytics. Pofalitsa pa Intaneti, gwiritsani ntchito ma QR okhala ndi njira zapadera zopimira makompyuta.

Kambani Zakudya Zochokera ku Zakudya Zobiriŵira

Ngati wina walemba zinthu zopanda pake, pendani chifukwa chake. Kodi mutu wankhani sumveka bwino? Kodi CTA yangokhala yopanda zinthu zambiri? Kodi mutha kugwiritsa ntchito timagulu tating'ono kapena kufufuza kwa pa Intaneti kuti mupeze umboni womveka.

Zitsanzo Zenizeni za Dziko ndi Ziŵiya

Mabungwe angapo achitapo makampani opanga kampeni yokweza anthu. Komiti ya Census Bureau ya ku United States ya 2020, “Speesa Tsogolo Lanu. Star ,” adagwiritsira ntchito zolembedwa zolembedwa zotsatizana zomwe zinasonyeza mmene zolembazo zinatembenuzira ku mapindu a anthu. Makampani osapanga masinthidwe ofanana monga National Urban League adapanga zithunzi za anthu a ku madera a Black, kugogomezera kuimira ndi kuchirikiza maphunziro. Ku Canada, Statistics Canada inapanga njira yofotokozera masamu a kaundula 2021 m'chinenero chosavuta ndi zinenero 30+.

Kaamba ka kuuzira ndi mawonekedwe, laibulale ya chidziŵitso ya Canva imapereka masinthidwe a 'auniversitive-matepi ogwiritsidwa ntchito. Censis Bureau ya kuonera [1] ndi magwero abwino kwambiri a zithunzi zovomerezeka zimene zingalembedwenso. Kuti mupeze malangizo odziwitsa, fufuzani [[FLT:] W3C /IFULT / Accedificed Webreation

Kumaliza: Zimene Mumaona Zimawonjezera Kuŵerengera

Kuŵerengerako ndiko maziko a kuimira kwa demokrase ndi kugawidwa kwa chuma. Komabe mamiliyoni a anthu saŵerengera kayendedwe kalikonse. Ndawala ndi zojambula zapamanja siziri mankhwala, koma ziri njira yotsimikizirika yothetsera kusokonezeka, mphwayi, ndi kusakhulupirira. Mwakuphatikiza sayansi ya kulankhulana kwa maso ndi kumvetsera kosamalitsa, kupangidwa, ndi kugaŵiridwa kwapadera, gulu lirilonse lingawonjezere mowonekera kugawana kwa kalembera.

Tayambani pang’ono: Chongani uthenga umodzi, jambulani mawu amodzi, ndipo yesani nawo ndi anthu a m’dera lanu.