Kuzindikira Kufunika kwa Kulabadira Mlingo wa Chiŵerengero

Kuŵerengera kwa zaka khumi ndi maziko a kuimira kwa demokalase ndi kugaŵira ndalama. Zaka khumi zilizonse, kuŵerengako kumasankha mmene ndalama zokwana madola mamiliyoni ambiri m'kuyendera m'maboma kunka ku masukulu, zipatala, misewu, ndi mautumiki angozi. Kumalamuliranso chiŵerengero cha mipando imene boma lililonse limakhala ku U. Nyumba ya Oimira ndi kukonza malire a zigawo za boma. Pamene chiŵerengero chonse cha anthu chikutsika, kusoŵa ndalama, kuchititsa kutaya mphamvu ya ndale ndi kuchepa. Mwachitsanzo, anthu akumidzi, kuphatikizapo anthu akumidzi, mafuko ndi mafuko aang'ono, ndi ana aang'ono, kaŵirikaŵiri amakhudzidwa ndi kutengamo mbali yochepera. Kuyankha kwa ndalama zambiri kungatanthauza kusoŵa ndalama zambiri m'dziko la Mica, ndi kuthandizira kwa mapwando a za chakudya, ndi kuwonjezera maphunziro a pa Khiri.

Malipoti a anthu otchuka si cholinga cha anthu okha. M'mbiri, kuchuluka kwa anthu odzisunga kwawonjezeka pafupifupi 60-70% m’dziko lonse, koma madera ena akutsika ndi 50%. Makampani a zaumoyo amapereka njira yachindunji, yothandiza kuti afikire anthu ameneŵa kumene amathera nthawi ya / / pa mafoni awo ndi chakudya cha anthu. Mwa kukumana ndi anthu kumene ali, maboma ndi mabungwe osafuna phindu angasinthe zaka zambiri kukambirana ndi anthu. Mfungulo ndi yokhudza mauthenga a makampani amene akuimba, kujambula nyimbo, kuyendetsa mchekesera, ndi kuyendetsa galimoto.

Ntchito Zothandiza Anthu Kupambana Mkupiti Wofalitsa Nkhani

Phunzitsani Kuti Muzigwirizana Zimene Zingakuthandizeni Kuti Musamawerenge Mpukutu

M'malo ambiri odzaza ndi manambala, kulemba makalata kuyenera kupikisana ndi zosangalatsa, nkhani, ndi kukonza zinthu. Kuti mutenge chisamaliro, zolembedwazo zikhale zokopa ndi zolimbikitsa. Gwiritsirani ntchito bwino, phindu: “Mayankhidwe anu = $1,800 pachaka kwa anthu a m'mudzi wanu. kapena “Munthu mmodzi amaumba zaka khumi zikubwerazo. Kujambula zimenezi ndi zithunzi zokongola, mavidiyo afupi, kapena mabooleksi amene amafotokoza njira ya kalemberayo (* mwakuti athandiza. Zikalata zimene zimasiya mmene ntchito ya kalembera imagwiritsidwira ntchito. [$8,80] kwa masukulu atsopano, kuthandizira ntchito ya zaumoyo, kapena kukonza chithandizo chamankhwala chosangalatsa. Kuitana kuti kachitidwe kabwino ndi kofulumira, monga “kaundulani" tsopano ndi kagwiritsiridwe kake kake kake.

Kusimba nkhani zapakamwa [[FLT: 0] kuli kothandiza kwambiri. Vidiyo yaifupi yofotokoza mmene maprogramu a kuŵerenga anthu athandiza ana awo kukhala amphamvu kuposa masewero otchuka. Mawu a m'zolemba za m'Baibulo, monga zithunzi za anthu amene ali ndi “Zilembo za " izi zimapangitsa kuti anthu azilankhulana bwino. Amalimbikitsa kugawana mwa kukopa ndi kutumiza zithunzi zapasadakhale.

2 Gwiritsirani Ntchito Zovuta ndi Zovuta Kuti Mupeze Bwino

A opatulidwa, osavuta kukumbukira hashta (m., # Census20, # POUTEN , # Make SEUFRIA) Atsegula uthenga wonse wa mkupiti kudutsa mapulatifomu. Kumachititsa olinganiza kujambula makambitsirano ndi kulimbikitsa ogwiritsa ntchito kukhala ndi mbali zawo. Cholinga chake ndicho kuyambitsa vuto: “Tuma vidiyo ya chifukwa chimene munadzaza kuŵerenga ndi tagi atatu. Mavuto amagwira ntchito pa Tik Tok ndi Instagrals, kumene mawu ake odalirika amafalikira mofulumira. Cholinga chake n’kusintha ocheza kukhala okangalika. M’zojambula za anthu ndi zithunzi zimene zikugawana zofotokoza kufunika kwa kuŵerengera m'zinenero zambiri kuti mufikire ku zinenero zina zosakhala za ku Chingelezi.

3. Gwiritsani Ntchito Atsogoleri ndi Atsogoleri a Anthu

Kukhulupirirana ndi chinthu chofunika kwambiri pochita kalembera. Anthu ambiri amavomereza ngati munthu wina amene amam’konda kapena kumukhulupirira akuyamikira. Kugwirizana ndi anthu a m’dzikolo, osati anthu otchuka a m’dzikolo, komanso tizilombo tokhala ndi ubale wolimba ndi anthu ena. Ameneŵa angakhale atsogoleri a chikhulupiriro, atsogoleri a sukulu, eni mabizinesi a m'dzikolo, kapena anthu otchuka olankhulana ndi anthu a mumzinda winawake kapena fuko. Amawapatsa mfundo zomveka, zogwirizana ndi mfundo zina.

Mwachitsanzo, pa 2020 Census, bungwe la Census ku United States linagwirizana ndi ofalitsa nkhani za anthu kudutsa YouTube, Instagram, ndi Facebook kuti afikire achinyamata. Makampani anawonjezera chifukwa chake anthu alembera anthu, kaŵirikaŵiri akuphatikiza nthabwala kapena nkhani za munthu. Kukambirana kumeneku kunathandiza kuwonjezera kwambiri chiŵerengero cha anthu pakati pa 18340,000 chaka cha 034 C. Njira yofanana ndi imeneyi ingagwiritsiridwe ntchito m'dziko kapena m'dziko, mayanjano ndi mabungwe a chitaganya onga malaibulale, mabanki, ndi magulu a anthu a m'magulu a ziŵiya za .

4. Kutsatsa malonda a Malonda Oulutsira Mayanjano Otchuka

Kufikira kwa kapangidwe ka zinthu nkofunika, koma kutsatsa malonda olipira kwa anthu nkothandiza kuti anthu apereke malo enieni, chiŵerengero cha anthu, ndi makhalidwe. Makampani a ziŵerengero angagwiritse ntchito Facebook ndi Istagram kutsatsa zikalata za zikalata za zikalata zotsatiridwa ndi mbiri yakale. Mungathenso kuyang'ana ndi msinkhu, chinenero, kapena maphunziro. Mwachitsanzo, kutsatsa malonda ku Spain kukhoza kuyendetsedwa ku Aspanic ku mzinda wina, pamene kutsatsa malonda ku Hmong kapena Korea kukhoza kufika ku madera a ku Asian. Kutsatsa malonda kwa pulogalamu kwa oimba ndi oimba [1] Kutsatira mauthenga oimba pepala kwa oimba foni koma osamaliza. Makampani monga Platforms ndi Aunt In angagwiritsidwe kufikira kwa omvera, monga makolo achinyamata kapena akatswiri a zamalonda.

Kulingalira: Ngakhale kugwiritsa ntchito ndalama pang'ono ($500-$5,000) kungatulutse zobwezera zazikulu pamene aphatikizapo kutumiza kwa kulembera. A/B imayesa maluso osiyanasiyana .video imatsutsana ndi chithunzi, kutengeka maganizo ndi kulembera chidziŵitso. Kugwiritsira ntchito malo apamwamba kutsegulira mayeso 0, malingana ndi kutembenuza (kumaliza) ndi kugwiritsa ntchito mogwirizana ndi .

5. Khalani ndi Nthaŵi Yokwanira ndi Kubwerezabwereza

Mkupiti wa kuŵerenga uyenera kutha panyengo ya kuchuluka kwa akuluakulu a boma (mofala March mpaka July mu U.S.) koma ungayambe ndi kuzindikira zolembedwa . Masana pa nthaŵi ya kugwiritsa ntchito kwapamwamba kwa omvetsera anu madzulo a mlungu ndi mlungu, mamaŵa. Gwiritsirani ntchito kalenda yosasintha popanda otsatira olephera. Kubwereza kuyenera kukhala kopambana kuti mukhalebe pamwamba pa 76ofāmmind koma osati pamwamba kwambiri. Msanganizo wa malo a maphunziro, tchani zikumbutso zachipambano, nkhani, ndi FANG . Gwetsani nkhani zanthaŵi yachidule, (mlungu womaliza kuyankha pa Intaneti") ndi zikalata zachikhalire kaamba ka chidziŵitso cha projek.

Kupanga Zomwe Mukufuna Kugwirizana Nazo: Njira Zachindunji

Zimene Zimaoneka Kuti Zimagwira Ntchito

Ziŵerengero zimasonyeza kuti anthu amajambula zithunzi mofulumira kwambiri kuposa mawu. Makampani a kalembera, amapanga zithunzi zokwera zosonyeza kusiyanasiyana kwa chitaganya chanu. Sonyezani anthu enieni pa zochitika za tsiku ndi tsiku(a banja pa chakudya chamadzulo, mphunzitsi m’kalasi, namwino m'chipatala ndi zithunzithunzi zogwirizanitsa zithunzizo ndi mapulogalamu . Mameso a mafilimu ayenera kugwiritsira ntchito mitundu yolimba ndi zithunzi zosavuta kufotokoza za nthaŵi ya kuŵerenga, zitetezero zachinsinsi, ndi mmene zinthu zimagwiritsidwira ntchito. Peŵani kusokoneza zinthu; uthenga wofunika wofanana ndi Canva .

Vidiyo: Ming’ono, Punchy, ndi Mobile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Vidiyo ndi vidiyo imene imagwiritsidwa ntchito kwambiri pa pulogalamu ya anthu. Masewera a kalembera, cholinga cha mavidiyo pa masekondi 30 omwe akupereka uthenga umodzi. Onetsani ndi rhinfoni: “Kodi mukudziwa kuti yankho lanu la kalembera limalipira pambuyo pa mapulogalamu a sukulu? [1] Mukatero onetsani ana a m'programu ndi kufuula kuti achite. Gwiritsani ntchito mavidiyo ooneka ngati alipo kuti alembetse kapena Facebook, mavidiyo ofotokozera mavidiyo ofala (2.2 /3 minutes) anganenepo ntha kusokonezeka maganizo ngati mafunso okhudza zachinsinsi kapena unziko. Nthaŵi zonse amawonjezera mathemo mawu chifukwa chakuti ogwiritsa ntchito ambiri amaonera vidiyo popanda mawu.

M’zomwe Wam’gwiritsira Ntchito [1] Amangonena (UGC) ndi Zokambirana

Limbikitsani otsatira kugawana nkhani zawo za “Chifukwa Chake Ndiŵerenga”. Ikaninso zikwangwani zimenezi patsamba lanu lalamulo (ndi chilolezo) kumanga kukhala ndi anthu a m’mudzi. Ikani mpikisano wa chithunzi ndi mphotho yaing'ono (mt., khadi la mphatso lakwanu) kaamba ka ka kalembera kopambana . UGC sikupereka kokha zolembedwa zaulere komanso zizindikiro zakuti anthu enieni akutengamo mbali, zimene zimalimbikitsa ena. Pofufuza, 2020 Census [kapecie] Me In In projective of auntrount projectivess yomwe inakulitsa uthengawo kuposa njira za boma.

Kugwiritsa Ntchito Anthu Olimbikitsa Ena Ndiponso Kuthandizana

Macrograde Influencers v.

Micropianfluencers . Awo amene ali ndi 1000 kapena 50,000 otsatira . Kaŵirikaŵiri amakhala ndi mlingo wa kutomerana kwamphamvu ndi chidaliro chachikulu m'madera ena. Iwo ali okhoza kukwaniritsa zowona zimene zimawoneka ngati zotsatsa malonda. Masewera a kaundula, amazindikira anthu amene ali okangalika m'zoyambitsa, maphunziro, kapena nkhani za kumaloko. Amawapatsa ndi malembo achidule ndi kuwalola kupanga mwawo. Mafashoni a chisonkhetso angafikire anthu zikwi zingapo, koma pamene ma microgita 20 . [1]

Kugwirizana ndi Magulu Otsatira Chikhalidwe cha Anthu

Kupatulapo osonkhezera, anzawo amene ali kale ndi kudalirana m'midzi yolimba: magulu odalirana chikhulupiriro, zipatala, zipatala, ndi maprogramu a maphunziro a anthu achikulire. Anzawo ameneŵa angagawana zolembedwa m'makalata awo, posamalira anthu, ndi m'mapepala akuthupi. Kuwapatsa mayeso okonzekera project ndi mauthenga m'zinenero zoyenera. Kugwirizana ndi laibulale ya kumaloko kungatulutse zochitika za Facebook Live zinenero zambiri.

Kupambana Mkupiti

Makina Omwe Ayenera Kutsatira

Ndende zogwira mtima ndizo zolembedwa. Kopenyetsani milingo imeneyi m’mapulatifomu onse:

  • Kusintha: Zofanana, zogawana, ndemanga, ndi kusungitsa. Kutomerana kwamphamvu kumasonyeza kuti zophatikizidwazo zimamveka ndipo zingagawidwe mowonjezereka.
  • Mfundo ndi Mawonekedwe: [ Kodi ndiangati ogwiritsira ntchito apadera amene anawona mawuwo? Kubwereza mauthenga kwa anthu amodzimodziwo kungakhale kosagwira ntchito kwambiri kuposa kufika.
  • Coping à Facer (CTR): peresenti ya ogwiritsira ntchito amene anatsekera pa foni yogwirizanitsa. Izi zimapima mmene uthenga wanu ndi kulenga zimagwirira ntchito.
  • Mwezi wa kutembenuza: peresenti ya ogwiritsira ntchito amene anamaliza kuŵerenga anthu atacofa. Izi zingapezedwe mwa kugwirizanitsa kozoloŵereka kapena tsamba lotera ndi ziphaso.
  • [[FLT: 0] Geographic Response Data: Yerekezerani ndi mlingo wa kudziimira kwaumwini madera oikidwiratu ndi pambuyo pake. Ziŵiya zambiri za pa Intaneti, kuphatikizapo tcheni ya Census Bureau, zimapereka chidziŵitso chokhazikika.

A/B Kuyesa ndi Kutsimikiza

Gwiritsani A/B mayeso a zojambula, kope, ndi mafoni ku ntchito. Mwachitsanzo, yesani mutu wankhani wa “Kusangalatsa masukulu” ndi“ kuimira kolondola kwa ndale. [1] Yesani chithunzi cha banja ndi tchati cha masamu. Yesani zimenezi kwa masiku angapo, ndiyeno linganizani bajeti yowonjezereka pa kupambana. Mofananamo, yesani nthaŵi ndi mphamvu zosiyanasiyana. Gwirirani papuladkireni mawu akuti “Maumboni, Tinthaneti Analytics, ndi zina.

Kuwagaŵira ndi Kukumana ndi Mavuto

Kupereka umboni wa kuchuluka kwa kalembera pa ndawala ya za mayanjano n’kovuta chifukwa chakuti zinthu zambiri , kutumiza makalata, mafoni, kufalitsa nkhani . "influence" ndi khalidwe. Komabe, mungagwiritse ntchito zipangizo zofufuzira kufunsa anthu mmene anamvera za kalembera. Kuyankha funso losavuta monga lakuti “Kodi munaphunzira kuti anthu awerengedwe?” Ndi zinthu zambiri kuphatikizapo“ Friau,” “bwenzi,” ndi .

Kugonjetsa Mavuto Ofala

Kuda Nkhaŵa Chifukwa cha Kusadziŵa Zinthu ndi Kuda Nkhaŵa

Malo ochezera a pa Intaneti angafalitse chidziŵitso chonyenga mofulumira . Ofalitsa kuti chidziŵitso cha anthu chidzagwiritsidwa ntchito posungitsa anthu kusamuka, kuti mayankho si achinsinsi, kapena kuti kuŵerengera anthu ndi chinyengo. Kulimbana ndi zimenezi, kupanga mpambo wa FAQ umene umafuna kuyankha mafunso. Kugwiritsira ntchito zolembedwa za boma monga bungwe la United States Bureaution potchula zachinsinsi za malo 13 otetezera. Ogwirizana ndi mfundo zenizeni za kuyang'anira mabungwe ndi anthu odalirika a m’chitaganya kuchotsa nthano. M'malonda olembedwa, mawu otchuka otsutsana ndi kukayikira. Nthano zopeka kujambula n’zofunika; kudikira kuti aperekere zinthu kufikira mawu osokosokosoko afalikira.

Kugaŵanika kwa Mafoni ndi Zopinga

Si anthu onse amene ali ndi Intaneti kapena mafoni. Pangano la makompyuta ndi mafoni. Muyenera kutumiza zinthu zokhudza njira zina zoyankhira anthu.

Kusintha Chinenero ndi Chikhalidwe

M’madera ambiri amene anthu akukhalamo masiku ano amaphatikizapo anthu osamukira kumayiko ena ndi osakhala Chingelezi. Mabaibulo a ziŵiya za ndawala ayenera kukhala olondola ndi oyenera, osati kokha Mabaibulo a Google . Ntchito ndi mabungwe ogwirizana ndi madera osiyanasiyana kutulutsa zokwaniritsira m’zinenero monga Chispanya, Chitchaina, Chivietinawa, Chiarabu, ndi Chitagalog. gwiritsani ntchito zithunzi zosonyeza chikhalidwe chenicheni cha anthu. Mwachitsanzo, kusonyeza nyumba za banja ndi zizindikiro zachipembedzo. Pa manyuzipepala, mukhoza kutsatsa malonda m'zinenero zambiri mwa kupanga mapulogalamu osiyanitsa chinenero.

Kupenda Matenda ndi Zitsanzo Zapadziko Lonse −

Mu 2020, boma la California linayambitsa kampeni yokhudzana ndi mayanjano a anthu kuti awonjezere chivomerezo pakati pa anthu a Latino, Asia, ndi Black . Zinapanga zochulukira m'zinenero zambiri ndi kugwirizana ndi mabungwe a anthu oposa 1,000. Chotulukapo nchakuti: California . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Kumaliza

Makampani a za mayanjano si njira yongowonjezera kuŵerengera kwamwambo . Ndi yofunika kwambiri m'dziko la graphig à fration . Mwakupanga zinthu, zophatikizidwa, kudalirana ndi anthu ndi mabungwe a anthu, ndi kugwiritsira ntchito chidziŵitso cha kukonza bwino zinthu, maboma ndi osapanga phindu, zingawonjezere kwambiri. Mapindu amene amakula kuposa chaka chakubala: ziŵerengero zolondola zimatsogolera ku ndalama ndi kuimira koyenera kwa zaka khumi zotsatira. Chilichonse chimene chimakhala ndi mbali, vidiyo iliyonse, ndi kuthamanga kulikonse kutsata ife pafupi ndi kumaliza kuŵerengedwa.