Chifukwa Chake Imeseji Imakhalabe Njira Yanu Yopezera Ndalama Yamphamvu Koposa

M'nyengo imene imalamulidwa ndi malamulo a za mayanjano ndi kuchuluka kwa nthaŵi yochepa, intaneti idakali njira imodzi yodalirika kwambiri ya makompyuta ya mabungwe osapanga phindu. Mosiyana ndi post ya Facebook yomwe ingafike 5% ya otsatira anu, madera a intaneti mwachindunji m'mchirikizi wa ’ bokosi la m'bokosi limene lingathe kugwirizanitsa anthu. Pamene aphedwa mwaluso, makampani a mameseji a mamesewera amachita zambiri kuposa kupempha ndalama ̬ iwo amamanga maunansi, amauza, ndi kupanga chitaganya cha ochirikiza amene akuganiza kuti adzipereka pantchito yanu.

Chitsogozo chofutukulidwa chimenechi chimaposa malangizo ofunika. Chimapereka njira zotha kugwira ntchito poikamo mfundo, zolembedwa ndi olemba, njira zabwino kwambiri zopangira zinthu, ndi kubwezeretsa mfundo za m'mbuyo. Kaya muli kagulu ka udzu kang'onoang'ono kapena njira zosapanga phindu, njira zimenezi zidzakuthandizani kuwonjezera ndalama zimene mumapeza ndi kusungitsa anthu amene adzipereka kwa nthawi yaitali.

Kumvetsa Zimene Mukuphunzira: Maziko a Mkupiti Uliwonse

Ma email a mtundu wina amene amatumizidwa pa ndandanda yonse sachita bwino. Ochirikiza ali ndi zolinga zosiyanasiyana, mbiri, ndi zinthu zimene amakonda.

Njira Yoposa Ndalama Zowonongedwa

Mabungwe ambiri amayamba mwa kusiyanitsa anthu opereka ndalama zambiri ndi opatsa a kamodzi. Pamene kuli kwakuti ilo la’ ndi sitepe yoyamba yothandiza, ikufotokoza zinthu zambiri:

  • Mwezi wa kulembetsa : antchito odzipereka, opezekapo, otsatira a makompyuta, olembetsa okha.
  • Malo aakulu kwambiri: maprogramu a malo okhala, maphunziro, mautumiki a zaumoyo, kapena chochititsa chenicheni chimene mumachirikiza.
  • Chosankha cha kugwirizanitsa [1]: N’kaŵirikaŵiri kuti amve kwa inu ndi kaya akonda nkhani, malipoti, kapena kukopa mwachindunji.
  • siteji ya moyo wa panjinga [1]: olembetsa atsopano, opereka kwanthaŵi yoyamba, otsalira, kapena ochirikiza kwanthaŵi yaitali.

Gwiritsirani ntchito njira yanu KM kapena dongosolo la opereka operekera zinthu kukhala ndi zikalata zogwirizana. Mapulatifomu ambiri a malonda a mameyi amalola zidutswa za zinthu zokhala ndi mapepala zimene zimasonyeza zithunzi kapena malemba osiyanasiyana ozikidwa pa chikalata cholembetsera ’ chigawo. Mwachitsanzo, wopereka wanthaŵi yoyamba angalandire mpambo wolandirira, pamene wochirikiza mwezi ndi mwezi amapeza chiwonjezeko chokha.

Kukonza Njira Zothandiza

Munthu woperekayo ndi woimira kamodzi kamodzi kake wa wochirikiza wanu wabwino. Chongani maapozi aŵiri kapena atatu ozikidwa pa chidziŵitso chanu chenicheni. Mwachitsanzo:

  • Linda Mtsogoleri wa Moyo wonse (m'okosi 60, imapatsa mwezi ndi mwezi, imafika ku ma gala, antchito odzifunira). Iye amafuna nkhani zatsatanetsatane ndi kuonekera kwa ndalama.
  • [[FLT: 0] Marcus Mpatsi wa Zaka Chikwi (chithunzi 25-40, chimapereka kupyolera mwa manyuzi, mapindu a chipambano). Iye amakonda ma email afupi ndi ma CTA ndi mphamvu ya maso.
  • Mgwirizano wa Ogwirizana Pat (mwini wa bizinesi, akugwirizana ndi zopereka za antchito). Amafunikira chidziŵitso chonena za kugwirizana kwa chitaganya ndi kulinganiza m'mafashoni.

Pamene mupalasa intaneti, funsani: “ Kodi ndilemba kalata ya ndani? ̵ chilango chimenechi chimapangitsa kutumiza mauthenga kwanu kukhala koyenera kwambiri.

Gwiritsirani Ntchito Mawu Poneneratu Khalidwe Lanu

Mapulatifomu amakono ogwirizana ndi zida zamakono zodziŵira khalidwe kupyola pa kutsegulira. Kuwona kumene kutsegulira wochirikiza amatseguka, magwirizanidwe ake, ndi kangati kamene amaloŵera. Gwiritsirani ntchito iyi ku [FLT: 0] mwachibadwa kukhazikitsanso anthu ku mlingo wofunda, wozizira, kapena ndandanda yotentha. Wochirikiza amene amatsegula intayi iliyonse koma sapereka konse angavomereze bwinopo chiitano cha antchito odzipereka otsikira kapena kufufuza.

Kupanga Zinthu Zochuluka Zimene Zimasonkhezera Kuchitapo Kanthu

Chikhumbo ndicho maziko a ndawala yanu ya mameseji. Iyenera kukopa chidwi, kudzutsa malingaliro, ndi kusonkhezera kachitidwe kena. Mbali iriyonse ̬ kuchokera ku mzera wankhani wakuti utchedwe kuti ufike ku-action (CTA) ̬ iyenera kugwira ntchito ku chonulirapo chimenecho.

Kuuza Ena Nkhani Zimene Zikuchitika

Zowona zimafotokoza, nkhani zimagulitsidwa. Mmalo mwa kunena kuti “ Tifunikira $500,000 kaamba ka madzi oyera, ̵ gaŵanani nkhani ya mwana wotchedwa Maria amene tsopano akuphunzira chifukwa chakuti sayendanso kwa maola anayi tsiku lirilonse kaamba ka madzi. Gwiritsirani ntchito maina otsimikizirika, mawu, ndi zithunzithunzi (kugwirizana). Nkhani yanu iyenera kutsatira mzere wosavuta: chitokoso, kachitidwe, kusintha.

Kapangidwe kotsatira:

  1. [[FL:0] Vutolo: Fotokozani chosoŵa chenicheni kapena vuto.
  2. [[FUL:0] Kulabadira [ : Sonyezani mmene gulu lanu likulankhulira.
  3. [[MLT:0] Chiyambukiro : Gaŵirani zotsatirapo zokhoza, makamaka kupyolera mwa cholandira’ mawu.
  4. Funsolo [ : Phatikizani woperekayo ’ mbali m'kupangitsa chiyambukiro chimenechi kukhala chothekera.

Phatikizanipo chithunzi kapena vidiyo yaifupi pamwamba pa intaneti kupangira chinsinsi cha mwamsanga. Kufufuza kumasonyeza kuti ma email okhala ndi zithunzi amalandira 42% kutsendereka kwa kutsendereza kukwera kwa mlingo [[FLT ] ] (NonProfit PROG] [1].

Lembani Mizere Imene Imatsegula

Mukhoza kugwiritsa ntchito mfundo izi:

  • Isungeni kafupi [1]: zilembo 30-50 mlingo wokwanira. Maemail ambiri amaŵerengedwa pa magalimoto.
  • Gwiritsirani ntchito changu chocheperapo : #8220; mwaŵi womalizira wa kuwirikiza chiyambukiro chanu” imagwira ntchito kaamba ka ndawala ya nthaŵi ya kukwiya, koma kugwiritsira ntchito mopambanitsa kumadzetsa kutopa.
  • Mukhale munthu ngati kuli kotheka : Phatikizani wolandirayo̱ dzina kapena cholozera ku kachitidwe kawo kapita.
  • Kuyesa chidwi ndi ma vs. Kumveka .: Mizere ya nkhani zopimidwa kuti muone ngati chinsinsi (“ Mukhoza ’ t amakhulupirira zimene zinachitika pambuyo pake ̵) kapena kulunjika (“ Kuthandiza ife kufikitsa chonulirapo chathu cha $10,000 ̵)

Phunzirani Kuitana Kukachitapo Kanthu

Iniyi iliyonse iyenera kukhala ndi CTA yoyamba. Pewani kuchulukitsitsa kwa mabut. Gwiritsirani mneni wooneka bwino, wonga “ Donoate Tsopano, ̵ ̴ Kayikani Mchitidwe, ̵ kapena & #820; Ŵerengani Maria & #8217; Nkhani. ̵ Ikani CTA [[FL:] pamwamba pa kholalo [[FLT:] (kuwoneka popanda kupukunga) ndi kubwerezanso kumapeto kwa awo amene anapukunga.

Pezani foni yanu yokongola komanso yaikulu kwambiri kuti ikhale yosavuta kugwiritsa ntchito kanyamulidwa. Ipangeni ndi malo oyera kuti mupeŵe zododometsa. Mawu a gwirizanitsidwa sayenera kunena kuti: “ Chongani pano ̵ ̬ malemba a nangula ofotokoza bwino zimene zimalimbitsa ntchitoyo.

Kupanga Mkupiti Wogwira Mtima Wothandiza Kwambiri

Makalata okonzedwa bwino amathandiza anthu kuti aziwakhulupirira ndipo zingachititse kuti anthu owalimbikitsa ayambe kuwakhulupirira.

Kuyenda ndi Magalimoto N’kosatheka

Maemail oposa 60% osapanga phindu amatsegulidwa pa mafoni. Ngati intaneti yanu si yoyenerera kuyendetsa, mumataya ambiri a omvetsera anu. Gwiritsani ntchito kapepala kamodzi, ukulu wa mitundu ya 14px pa malembo a thupi, ndi mabatani amene ali mapixelo 44x4. Yesani makope anu pa iOS ndi Android musanatumize.

Kulemba Mawu Mosasintha Kumakulitsa Kuŵerengeredwa

Imeli yanu iyenera kuoneka ngati ya gulu lanu. Gwiritsani chizindikiro chanu pamwamba, maonekedwe osasintha, ndi kamvekedwe ka mawu kamodzimodzi. Pewani kugwiritsira ntchito masinthidwe amtundu womwe uli ngati webusaiti yanu. Muyenera kuphatikizapo ndi webusaiti ya “ kuchokera ku ” dzina limene lili munthu weniweni (mg., ̴ ARAH kuchokera ku chiyembekezo & ̵) mmalo mwa dzina la gulu lofanana kuti muwonjezere milingo.

Kudzidziŵikitsa Koposa Dzina Loyamba

Kuwonjezera pa kugwiritsira ntchito wolandira’ dzina, sinthani munthu mogwirizana ndi khalidwe. Ngati wochirikiza anapezeka pa chochitika chinachake, chodziŵikitsa. Ngati anakopera lipoti lonena za programu, tumizani zotsatira ndi chidziŵitso chokhudza kwambiri. Gwiritsirani ntchito zokhalamo zokhala ndi zokhalamo zimene zimasintha malinga ndi zikalata. Mwachitsanzo, munthu amene anapereka ku chithandizo chatsoka atha kuona chithunzi champhamvu chosiyana ndi wochirikiza pulogalamu yanu ya maphunziro.

Nthaŵi ndi Kuchuluka: Kulemekeza Mthandizi Wanu ’ Mapepala Ofotokoza za M’buku

Ngakhale makope abwino kwambiri amalephera kulembedwa ngati afika panthaŵi yolakwika kapena kaŵirikaŵiri, kupeza mapepala oyenera kuli kusamala kwambiri pakati pa kukhala wopambana ndi kupeŵa kutopa.

Masiku ndi Nthaŵi Zoposa Zotumiza

Kufufuza kosasintha kumasonyeza kuti [[FLT: 0] masiku, Lachitatu, ndi Lachinayi amaleka kugwirira ntchito pa Lolemba ndi Lachisanu kaamba ka mameyi osapindulitsa. Nthaŵi zotsimikizirika zimakhala pakati pa 10.m. ndi 2 p.m. [FLT: 3] mwa wolandira ’ nthaŵi, ndi nchonulirapo chachiŵiri cha makope 8 p.m. kwa awo amene amayang'ana maimelo madzulo. Komabe, omvetsera anu angasiyane.

Kuchuluka: Kuposa kukula kwa zinthu

Kulibe nambala ya matsenga, koma lamulo labwino la chala chamanthu ndilo limodzi ku ma email aŵiri otumizidwa pa mlungu kwa ochirikiza okangalika, ndi mwezi umodzi kwa omvetsera ophophonya. Nthaŵi zonse olembetsa amalamulira kuŵirikiza kwa zinthu zimene mumakonda. Mkati mwa mkupiti, mungawonjezere maemail atatu kapena anayi, koma mwamsanga kubwerera ku ma email anu anthaŵi zonse. Kupenda chiŵerengero chanu [ &2:2]; ngati iko kutumiza kuposa 0.5% pa munthu mmodzi, kupendanso makope anu.

Mkupiti wa Kudzipanikiza Kodzifunira

Sankhani njira zongotsatira zimene zimasamalira ochirikiza popanda kuyesayesa kwa manja. Zitsanzo zake ndi izi:

  • mpambo wa kulandira [1]: Ma email anayi otumizidwa kwa olembetsa atsopano, kuyambitsa ntchito yanu, kugawana nkhani, ndi kugaŵira mwaŵi wa zopereka pa intaneti yomaliza.
  • Zikomo za Post-donation ndandanda ya [[[FL:1]]: lisiti yamwamsanga, yotsatiridwa ndi chiyambukiro cha nkhani mlungu umodzi pambuyo pake, ndi kukonzanso kwa adindo pambuyo pa mwezi umodzi.
  • Kachipangizo kothandizira kubwereranso [1]: Imeli pambuyo pa miyezi 6 ya kusagwira ntchito ikumafunsa ngati akufunabe kumva kwa inu, limodzi ndi nkhani yodabwitsa kapena kafunsidwe kakang’ono (m’jere, saina chopempha).

Kupeza Chipambano Ndiponso Kuthandiza

Zinthu zimene mukudziwa kuti ndi zabwino kapena ayi, zimangosonyeza kuti simunayeze zinthu zonse zimene mukuona kuti n’zofunika.

Zisonyezero za Ntchito Yaikulu (KP Is)

  • Mwezi wotseguka [1]: avareji ya makampani ya zinthu zosapindulitsa ili pafupifupi 25%. Ikani maganizo pa kuwongolera mizere ya mutu ndi mbiri ya wotumiza.
  • Chonde mlingo (CTR) : Zolinga 3% kapena kuposa. CTR kaŵirikaŵiri imasonyeza CTAS yofooka kapena zokhalamo zosagwirizana.
  • Mwezi wa Conversion : Otsala a ogwiritsira ntchito opukutapo amene amamaliza kachitidwe kofunidwa (m'chiŵerengero, bhanki, ndi zinanso). Uku ndiko chipambano chanu chenicheni.
  • Inue meyile pa email [1]: Zopereka zonse zogawidwa ndi manambala a ma email otumizidwa. Zothandiza kuyerekezera ndawala.
  • Mwezi wosatenga posayenda: Sungani pansi pa 0.2% pa kutumiza. Zizindikiro zapamwamba kapena kubwerezabwereza.

Kuyesa Kuti Mupeze Chitukuko Chopitirizabe

Yesani chinthu chimodzi chosiyana panthaŵi imodzi: ndandanda ya mutu, kulemba, kuika zithunzi, kapena mtundu wa maboti. Gwiritsani mayeso pa kaseti kang'ono (10-20% ka ndandanda yanu) musanatumize Baibulo lopambanalo ku ndandanda yonse. Lembani zimene mwapeza kuti mupange maziko a chidziŵitso cha boma.

Chitsanzo . Mukhoza kuyesa mizere iŵiri ya mutu: & #8220; Thandizani Maria kupeza madzi oyera lero ̵ vs. & #8220; Mphatso yanu ingasinthe moyo̵. Wopatayo akukhala njira yanu yoyenerera kaamba ka mikupiti yamtsogolo.

Kugaŵira: Kugwirizanitsa Email ku Kachitidwe

Gwiritsirani ntchito magwirizanitso apadera ndi UTM kuwona kuti ndi ma email ati omwe amayendetsa maulendo a pawebusaiti ndi zopereka. Komabe, kumbukirani kuti intaneti kaŵirikaŵiri imathandizira njira yotembenuzira -kukhudza. Mthandizi angatsegule maemail asanu ndi limodzi asanapereke kudzera ku gwirizanitsidwa mwachindunji. GOOOA Analytics kapena CRM & 8817; chitsanzo chogaŵidwa cha ma email a ngongole.

Njira Zotsogola Zochitira Ubwenzi Wozama Kwambiri

Pamene zinthu zofunika zidziŵika, lingalirani njira zopita patsogolo zimenezi kuti mutenge programu yanu ya ma email ku mlingo wotsatira.

Mkupiti Wobwezera Zokhudza Kugwirizana kwa Omenyana

Makalata amaola mwachibadwa ndi 22% pachaka (HVTpot) . Chongani mpambo wotsatizana wa olembetsa amene ali ndi ̱ t. Chonde mail iliyonse m'masiku 90. Tumizani & #8220; kuphwanya-kupitikitsa̵ intayi pambuyo pa kuyesayesa katatu: uthenga womalizira kupempha iwo kutsimikizira chikondwerero chawo. Ngati iwo sayankha, kuwachotsa kundandanda yanu ya ntchito. Zimenezi zimawongolera kuperekedwa ndi kutetezera mbiri yanu.

Mkupiti wa Zombo Zambiri

Makalata amagwira ntchito bwino kwambiri ngati asanganizidwa ndi masitepe ena. Kuyambitsa ndawala imene imayamba ndi kadi ya makalata yachindunji, kutsatiridwa ndi mpambo wa mameseji, mameseji ochezera a anthu, ndi foni yokumbutsa . Gwiritsirani ntchito intaneti monga phata limene limagwirizanitsa zonse. Mwachitsanzo, phatikizani mfundo ya QR m'makalata anu akuthupi imene imatsogolera ku tsamba lakutsika lozikidwa pa woperekayo ̱ mbiri yakale.

Kutumiza Mapiki a Ausinkhu Wofanana ndi Wapapeya

Muzilimbikitsa anthu amene akukulimbikitsani kuti azikupezerani ndalama mwa kugwiritsa ntchito makompyuta awo. Muziwapatsa mapepala amene amafotokoza chifukwa chake akukuchirikizani. Muzigwiritsa ntchito njira zosavuta pocheza ndi anzawo.

Kutenga Choloŵa Chanu cha CRM ndi Directus

Pulogalamu yanu ya email siiyenera kugwira ntchito mu silo. Gwiritsirani ntchito njira yonga Directus ku ndandanda ya opereka, mbali za omvera odzifunira, ndi kugwirizanitsa mbiri yakale mwachindunji mu datawebusaiti yanu. Pamene wopereka asintha chidziŵitso chake, ayenera kusonyeza m'njira iliyonse. Kuphatikiza kumeneku kumachotsa zolemba zamanja ndi kutsimikizira kuti wolandira intayi aliyense alandire chidziŵitso cholondola, chotsimikizirika chozikidwa pa kugwirizana kwake kwatsopano ndi gulu lanu.

Mapeto ake: Kukonza Pulogalamu Yothandiza Yogwiritsa Ntchito Mameseji

Kampeni za maposi zidakali imodzi ya ntchito zapamwamba kwambiri zopanda phindu, koma pokhapokha ngati zichitidwa mwaluso ndi mosamala. Yambani mwa kumvetsa kwambiri omvera anu mwa kugwiritsa ntchito zigawo ndi ma meta. Nkhani zaluso zimene zimagwirizanitsa maganizo ndi kuchita zinthu modziwirira. Kupanga ndi kamayendedwe kake, kutumiza ku mlingo woyenera, ndi mosasintha.

Kumbukirani kuti kutsatsa ma email sindiko njira yokha yokhayikitsira ndi kuiiŵala. Mabungwe achipambano kwambiri amauona kukhala moyo, kugwirizana ndi ochirikiza awo. Nthaŵi zonse pendani maluso anu a ntchito, yesani njira zatsopano, ndi kumvetsera ku chivomerezo. Mwakutero, simudzawonjezera zopereka komanso kulimbikitsa mudzi umene umachirikiza ntchito yanu kwa zaka zikubwera.

Kuti muŵerenge mowonjezereka, fufuzani [[FLT: 0] Chitsogozo cha Mageti cha ku kusonkhanitsa ndalama za email [1] ndi Nayeni Munthu Wopanda Phindu la Mazira Zotsatirapo Zopambana [.