Chifukwa Chake Mawailesi a M’chitaganya ndi Mafilimu Abwino Polimbikitsa Kuŵerenga

Kuŵerengera kwa zaka za m'ma 1990 kumasonyeza kuti anthu a m'mayiko osiyanasiyana, boma linapereka ndalama, ndiponso anthu a m’madera osiyanasiyana. Komabe, m'mbuyomu, anthu ambiri akuvutikabe kuwerenga, kuphatikizapo anthu ochepa opeza ndalama, anthu akumidzi, alendo, ndi olankhula Chingelezi. Ofalitsa nkhani zamwambo safika bwino m'maguluwa. Mawailesi a wailesi a anthu ndiponso mapulogalamu a boma achuluka chifukwa chakuti anthuwa amadalirana, akukhala ndi anthu a m’dera lawo, ndiponso kuti ali ndi ufulu wolankhula nawo.

Mawailesi a wailesi a m'chitaganya amayendetsedwa ndi ndipo amagwiritsidwa ntchito ndi anthu amene akutumikira. Omvetsera kaŵirikaŵiri amawaona kukhala odalirika kwambiri kuposa malo amalonda kapena adziko. M'madera ambiri akumidzi ndi a mafuko, wailesi ya wailesi ndi imene imayambitsa nkhani zamwadzidzidzi. Podcasts, panthaŵi ino, yatchuka, ndipo anthu a ku America oposa 66 miliyoni akumvetsera mwezi uliwonse, malinga ndi kufufuza kwa Edison. Amalola omvetsera kugwiritsa ntchito ndandanda yawo, kuwapangitsa kukhala oyenerera kumira kwambiri mchitidwe wa kuŵerengera anthu.

Pamodzi, mapulatifomu ameneŵa amapereka msanganizo wamphamvu wa kufika ndi kuyanjana. Womvetsera angamve malo a wailesi achiŵiri pamene akuyendetsa galimoto, kenaka pambuyo pake kukopera chochitika cha podcast chimene chimawayendera pa kalembera pa Intaneti. Njira imeneyi yokhudza zambiri imalimbitsa uthengawo ndi kuwonjezera mpata wa kachitidwe.

Kukhulupirirana ndi Kugwirizana kwa Anthu a M’deralo

Kufufuza kokhazikika kumasonyeza kuti kukhulupirira nyuzi za dziko kukuchepa, koma kukhulupirira wailesi yakumaloko kukupitirizabe kukhala kwapamwamba. Mawailesi a m'deralo ali ndi malo oyenerera kupereka mauthenga omveka chifukwa chakuti ali okhazikika m'chikhalidwe chakwawo. Mwachitsanzo, siteshoni ya m'mudzi wa alimi ingatengeremo anthu kukhala ndi phande m’zopereka zaulimi, pamene kuli kwakuti siteshoni ya m'tauni ya m'tauni ingathe kufotokoza nkhani zachinsinsi kwa omvetsera awo. Chikalata cha kumalokochi n’chotsutsa kuti anthu atenge nawo mbali m'midzi ya pansi pa madera opezekapo.

Kufikira Anthu Ovuta Kuwaŵerenga

Bungwe la Census Bureau limamasulira magulu a anthu ovutika kuti ndi amene satha kulabadira, kuphatikizapo mafuko ndi anthu ochepa, obwereka nyumba, ana aang'ono, ndi anthu amene alibe pokhala. wailesi ya anthu ili ndi mbiri yaitali yotumikira anthu ameneŵa. Mwachitsanzo, masiteshoni a FM otsika kwambiri akugwira ntchito m’madera a m'mizinda otsika obwera ndi osoŵa, pamene masiteshoni a wailesi a mayiko akuthandiza anthu a ku America. Makampaniwa angapherere anthu kudzera pa mapulogalamu a chinenero cha ku Spain kapena chionetsero cha za mphamvu zachuma za anthu akuda. Mwa kukumana ndi anthu a , mafomu onse aŵiri amagonjetsa malire onga kusoŵa njira zofikira Internet, mavuto a kuwerenga, ndi kusadalira boma.

Kusinthasintha ndi Kupezeka

Mosiyana ndi wailesi yamakono, ma wailesi otere alipo 24/7 ndipo angagaŵidwe mosavuta kudzera m'makompyuta, maimelo, kapena makompyuta a anthu. Kusintha kumeneku kumathandiza olinganiza anthu kukonzanso chochitika chimodzi pa mapulatifomu ambiri. Ofotokoza za anthu angasungidwe pa webusaiti ya m'chigawo, yochitidwa pa msonkhano wa anthu, kapena kutumizidwa kudzera m'Chitchesa. Mapepala otere amadziperekanso kukambirana nkhani zogwirizana, monga ngati magawo asanu otsogolera ku Census Day, zimene zimakulitsa chiyembekezo ndi chizoloŵezi.

Maluso Olimbikitsa Kutenga Nawo Mphatso

Kukweza kampani kumafuna zambiri osati kungowerenga zilembo zokhazokha, koma njira iliyonse imene ili pansipa inapangidwa kuti igwirizane ndi nkhani za m’deralo, ndipo imakhala yogwirizana ndi mphamvu za wailesi ndi mafoni.

Kupanga Zomwe Zimayambitsa

Choyambirira ndicho kuchotsa kalembera. Zochitika zimene zimalongosola zimene kuŵerenga anthu kuli, chifukwa chake kuli kofunika, ndi mmene mungachitire. Pewani kulankhula ndi boma. Gwiritsirani ntchito: kubalako kuli ngati khadi losonyeza kuti anthu amakhala kuno, zaka zawo, ndi zosoŵa zawo. Mukani ntchitoyi ku masitepe omveka: kulandira mwa kutumiza makalata, kudzaza ndi Intaneti kapena pafoni, kapena kudikira pa wailesi, sungani zigawo zazifupi (masekondi 30-90).

Phatikizanipo chidziŵitso chothandiza monga masiku otsatizana, zosankha zambiri zoyankhula (pafoni, foni), ndi chithandizo cha chinenero. Bureau ya U.S. imapereka zotsogolera m'zinenero 59, tchulaninso chiwonkhetso chimenecho. nthaŵi zonse amaphatikizapo mawu omveka a kuchitapo kanthu [: “Pitani ku my20cens.gov tsopano." (No: pa kalembera, konzani URL.)

Kugaŵana Nkhani za Chipambano ndi Kuyesa

Palibe chimene chimachititsa kuti zinthu zikhale ngati zamphamvu. Kungani nkhani za mabungwe akwanuko kapena anthu amene apindula ndi mapulogalamu olembedwa mwa kuŵerenga anthu. Mwachitsanzo, mwini wa bizinesi waung’ono amene analandira ngongole ya boma yotengedwa ndi kulembedwa kwa masamu, kapena malo a zaumoyo a m'mudzi amene anawonjezera mautumiki chifukwa cha kuchuluka kwa anthu. Kulemba zimenezi monga mawailesi afupiafupi (mphindi zitatu) kuti musewera pawailesi ndi kusokonezeka m'nkhani za anthu. Tsitanimonials kwa anthu odalirika — pasitala, mphunzitsi, mnansi — ndi okopa kwambiri.

Chitsanzo champhamvu kwambiri ndicho 2020 Census, kumene siteshoni ya wailesi ya chitaganya kumidzi ya Mississippi inafunsa mlimi amene chigawo chake cha madzi chinalandira ndalama zochokera ku chidziŵitso cha anthu. Mlimiyo anati, “Ngati sitiŵerengera aliyense, timataya ndalama kaamba ka misewu ndi milatho. Mawu a konkiri otero amamveka bwino kwambiri kuposa ziŵerengero zongopeka.

Kugwiritsira Ntchito Chinenero cha Kumene Munali Kumeneko ndi Maderesi

Zipinga za zinenero ndizo vuto lalikulu loletsa anthu kutenga nawo mbali. Mawailesi a anthu ndi mapulodake angafotokoze zimenezi mwa kutulutsa zimene zili m’zinenero zakwawo, monga Chisipanishi, Chitagalog, Chiarabu, Chikiliyo, Chikiliyo cha ku Haiti, Chikiliyo, ndi zinenero za anthu monga Navajo kapena Kup’ik. Ntchito ndi antchito odzipereka a zinenero ziŵiri ziŵiri kapena omasulira aukatswiri. Ku wailesi, mbali zina za ndege zimene zimasintha pakati pa Chingelezi ndi chinenero cha anthu. Kukonza mafilimu, kuyambitsa kudzipatulira m'chinenero cha chilankhulo cha anthu a m'dzikolo ndipo amachipititsa patsogolo ndi makampani a wailesi a wailesi a wailesi.

Ngakhale m’Chingelezi, lingalirani mawu ndi zilozero za chikhalidwe. Gwiritsani ntchito “inu nonse” Kummwera,“ yanz” ku Pittsburgh, kapena “amuna inu". Kumadzulo. Zosankha zazing'onozi zimakulitsa kugwirizana ndi kusonyeza kuti uthengawo uli wa womvetsera, osati ku bungwe lakutali la boma. Census Bureaual helper jast imapereka masinthidwe amene angasinthidwe kaamba ka wailesi.

Kuloŵa M’gulu la Atsogoleri a Anthu ndi Atsogoleri Osonkhezera

Itanitsani atsogoleri akomweko kulankhula pa mapulogalamu a wailesi ndi mapepala kuti avomereze kuti anthu akhalepo. Zimenezi zimaphatikizapo mamaya, akuluakulu a sukulu, atsogoleri achipembedzo, makhonsati a fuko, ndiponso ngakhale anthu otchuka akomweko monga aphunzitsi a masewera apamwamba kapena mamembala a gulu lotchuka. Mwachitsanzo, abusa angapereke nkhani zokhudzana ndi nkhani zachinsinsi za pa pulogalamu ya Lamlungu m’mawa wa siteshoni. Woimba rap kapena wolankhula mawu angayambitse kalembera kaundula wa anthu amene amaimba nyimbo zachinsinsi.

Apolisi okonza malo oonetserako zinthu ayenera kufunsa atsogoleri a bungwelo kuti adziwe chifukwa chake anthu akukhala ndi vuto lowerenga anthu komanso mmene angamalizire.

Kuyambitsa Mabuku ndi Mizere

Kusintha kumakulitsa kuzindikira. Mmalo mwa mauthenga anayi ndi a dala, linganizani gawo la mlungu ndi mlungu kapena mpambo wa mlungu wambiri wotsogolera ku nthaŵi ya kuŵerenga anthu. Kwa wailesi, lingalirani “Mphindi ya Census” tsiku lililonse panthaŵi yosasintha. Mapepala, amatulutsa nkhani zochepera 4-6 zimene zimaphatikiza mutu umodzi uliwonse: chifukwa chake nkhani za kuŵerenga anthu, mfundo zachinsinsi, mmene mungadzazitsire fomuyo, FAQ, ndi kulumikiza ndi mafoni kuti achitepo kanthu.

Chitsanzo cha nthaŵi ya ndawala ya mlungu 6:

  • Week 1: [[FLT :1] Kumenyana ndi mtsogoleri wa chitaganya kulongosola chifukwa chake kuŵerenga anthu kuli ndi nkhani za kumaloko.
  • Week 2: Nthano zachinsinsi zachinsinsi ndi mfundo. mfundo, ndi katswiri wa zamalamulo kapena mnzake wa Census Bureau.
  • Wek 3:[[FLT :1] Njira yoperekera njira yodzaza mafomuwo pa Intaneti (zimapangidwa monga podcast meset ndi wailesi).
  • Nkhani za chipambano kuchokera ku madera ena.
  • [[FLT: 0] Week 5: kusumika maganizo kwambiri pa timagulu tolimba toyendera malo (m' lekuatiso, alendi, ophunzira a pakoleji, anthu opanda nyumba).
  • Suk 6: chikumbutso chomaliza ndi “Chifukwa Chake Ndinaŵerengera".

Mkati mwa mlungu womaliza, wonjezerani wailesi ndi kuwonjezera podex pa mapulogalamu ena. Chochitika chirichonse chiyenera kutha ndi chiitano chachindunji cha kuchitapo kanthu ndi chikumbutso cha masiku.

Mfundo Zothandiza Kuti Muzilankhulana Bwino

Ngakhale zolembedwa zabwino koposa zingalephere ngati siziperekedwa mokhutiritsa.

Sungani Mithenga Yomveka Bwino ndi Yosavulaza

Omvetsera amakhala ndi chidziŵitso chachifupi. Kwa wailesi, gwiritsirani ntchito lamulo la “KISS”: Kusunga Kuwunika ndi Kulunjika. Malamulo ofunika kwambiri choyamba: “Kuŵerengerako nkwabwino, kosavuta, ndi kofunika. N’kosavuta, ndipo nkofunika. Kenako perekani mfundo imodzi kapena ziŵiri zochirikiza. Pewani ziŵerengero zatsatanetsatane pokhapo ngati zili zapadera. Gwiritsani manambala odziŵika: “Munthu aliyense amabweretsa $2,000 pachaka m'makampani a boma kwa anthu athu kaamba ka sukulu, zipatala, ndi misewu.

Kwa mapodcast, mungakhale ndi tsatanetsatane wowonjezereka, koma zolembera zokhala ndi zigawo zowonekera. Gwiritsirani ntchito kulemba zizindikiro: “Tsopano tidzalankhula za mmene kuŵerenga kwa anthu kumatetezera chinsinsi chanu. Nthaŵi zonse alingalire womvetserayo angakhale wantchito zambiri — kuyendetsa, kuphika, kapena kulimbitsa thupi — motero sunga chidziŵitso chapamwamba ndi kubwereza.

Gwiritsirani Ntchito Njira Zofotokozerana Nkhani

Nsonga fotokozani, nkhani zikugulitsidwa. Mmalo mwa kunena kuti “Ana 30% azaka zosafika 5 akuphonya,” fotokozani nkhani ya mayi amene anatsala pang'ono kuiwala kuphatikiza mwana wake , komano mukukumbukira atamva malo a wailesi. Fotokozani chiyambukiro chake: “Mwa kuŵerengera mwana wake, banjalo linatsimikizira kuti chigawo chathu cha sukulu chakwathu chinalandira ndalama zokwanira kaamba ka kalasi yatsopano ya sukulu ya ana akusukulu.” Gwiritsirani mawu (ana akuseŵera, wotchi yolira) kupanga kubwerera kwa mtima. Chifukwa cha kupesewera, kuphatikizapo kufunsa anthu enieni, osati akuluakulu wamba.

Kambiranani ndandanda ya zochitika: vuto (anthu sakuŵerengedwa), ntchito (mkupiti wa wailesi ya nyukiliya), chigamulo (kuŵerengera kolondola kumatsogolera ku kuchirikiza ndalama). Makonzedwe ameneŵa amapangitsa omvetsera kukambitsirana ndipo amapanga lingaliro losawoneka la kaŵerengedweko kukhala logwira mtima.

Machenjezo a Ntchito Imeneyo

Chilengezo cha ntchito (CTA) chiyenera kukhala chachindunji, chachangu, ndi chosavuta kukumbukira.

  • “ Ulendo cens.gov lero. Ndi C-E-N-S-U-S dot G-O-V ”
  • “ Kansa 1 84-330-20 kuti muthandizidwe m’Chingelezi kapena 1 844-468-2020 ku Spanish.
  • “ ANALI KUPEZA MAWU KU KUPEZA 12345 Kuti mupeze mawu olumikizana ndi fomu ya Intaneti.” (Ngati mugwiritsa ntchito kalembedwe kachidule.)
  • “ Tangoonani kalata yonena kuti anthu aŵerengedwa m’bokosi lanu la makalata, ndipo ilo ndi labuluu ndipo limati ‘ Census Bureau. ’

Ŵerengani CTA katatu kamodzi pa wailesi kapena pa nthaŵi ya kupotozedwa.

Kukulitsa Kukumbukira ndi Zowoneka ndi Nyimbo

Ngakhale kuti wailesi ndi podcasts ndizo mawu okha, mungagwiritsirebe ntchito zipangizo zokumbutsa. Zipangizo zazifupi, zotchedwa fiey jingle zoikidwa ku nyimbo yozoloŵereka (monga “Twinkle Tunkle Little Star”) zingakometse uthenga wa kuŵerenga m'maganizo a omvetsera. Mwachitsanzo: “Muziidzaza, ndi yotetezeka ndipo kuchuluka kwake kwa mwamsanga kumamangidwa kwa nthaŵi yaitali. [1] Kubwereza jingle kumayambiriro ndi kumapeto kwa chigawo chilichonse.

Kwa mapulogalamu a pa TV, ganizirani za malo ochezera a pa Intaneti ogwirizana ndi mfundo zapa kalembera. Nkhani yokhudza kukweza nyuzi: jambulani zithunzi zogwirizana za makompyuta zimene zikugwira mawu wailesi kapena wailesi. Chithunzi chosavuta chokhala ndi webusaiti chingathandize kuti munthu afike pa malowo.

Mnzawo wa Magulu a Kumeneko

Palibe siteshoni kapena podcast imagwirira ntchito mu chinsinsi. Malaibulale, masukulu, mabanki a chakudya, machipatala, ndi magulu ozikidwa pa chikhulupiriro. Mabungwe ameneŵa ali ndi njira zolankhulirana ndi kudalirana. Aperekeni kuti muike kugwirizana ndi ndandanda ya podcast pa webusaiti yawo kapena kuphatikizapo chidule m'manyuzipepala awo. Kwa wailesi, pemphani anzanu kuti avomereze kuti siteshoniyo ikhale ngati zilengezo za utumiki wapoyera.

National Association of Broadcasters (NAB) [NALT:1] imapereka zinthu ndi masinthidwe a kugwirizana kwa chitaganya. Masiteshoni ambiri a kumaloko akhala ndi chidziŵitso cha kalembera kuyambira zaka zapita ndipo angagwirizane ndi machitachita abwino.

Kuchepetsa Mavuto ndi Kusintha Njira

Kudziŵa ngati zoyesayesa zanu zikugwira ntchito, tumizani makiyi a milingo. Kwa omvetsera, pemphani omvetsera kugwiritsira ntchito nambala ya foni kapena webusaiti ya URL yotchulidwa pa siteshoniyo. Gwiritsirani URL yopanda pake yonga “censuradio.org” Kutumizanso ku malo alamulo. Kuŵerengera mafoni kapena maulendo pa mbali iliyonse. Podastiki, gwiritsani ntchito zojambula kuchokera ku pulatifomu yanu: Kujambula, kuwonongeka kwa malo, kumaliza kwa malo, mitengo. Onani kuti ndizonse zimene zili ndi dontho lokwera ndi kukonza utali kapena zophatikizidwamo.

Kachite kufufuza kwachidule pa zochitika za m'deralo kapena pandege: “Kodi munamaliza kuŵerenga anthu mutamva pulojekiti yathu? Tiyeni tidziŵe ndi meseji Y kapena N. tsatirani ndi mphotho yaing'ono. Chipangizo cha Bureau chachiŵiri cha Bureau [1] chimaphatikizapo mafunso ofufuzira.

Ngati mlingo wa mayankho uli wotsika, wozungulira. Mwachitsanzo, sinthani kuchokera ku kakonzedwe ka kufunsa mafunso apadera kupita ku foni yapamkhamene anthu angafunse mafunso. Kapena sonyezani kuvomereza kwa otchuka. Gwiritsirani A/B kupima: gwiritsani ntchito zolembedwa zosiyanasiyana masiku osiyanasiyana ndi kuyerekezera chiŵerengero cha mayankho. Kumbukirani kuti cholinga sichili kungozindikira, koma kuchitapo kanthu — choncho sumikani maganizo pa manambala amene akusonyeza kugawana kwenikweni.

Kumaliza

wailesi ndi mapologalamu a boma si njira zowonjezera zokwezera anthu; kaŵirikaŵiri ndizo zodalirika ndi zofikirika kwambiri kwa anthu ovuta kutulukira. Mwakugwiritsa ntchito kwambiri kudalira anthu a m’deralo, kusiyanasiyana kwa zinenero, ndi makompyuta osinthika, mapulatifomu ameneŵa angasinthe kalembera kuchokera ku chofunika cha boma lakutali kukhala njira ya anthu. Kaya kudzera pa filimu yachiŵiri ya 30 kapena kufunsa mafunso ovuta kwambiri kwa anthu 30, mbali iliyonse ya zimene zilipo iyenera kukumbutsa omvera kuti kalemberako n’kotetezeka, n’kosavuta, ndiponso n’kofunika kwambiri m’tsogolo kwa anthu a m’dera lawo.

Dziŵani zimene mukufuna kuchita panopa, dziwani zimene mukufuna kuchita ndi atsogoleri a m’dera lanu, onetsetsani kuti zimene mukuwerengazo zikukukhudzani, ndipo onetsetsani kuti zimene mukuchitazo zikukukhudzani.