Mmene Mungayambitsire Mkupiti Wachipambano wa Kupatsa Mwezi ndi Mwezi

M'dziko lamakono losapanga phindu, kudalira pa zopereka zanthaŵi imodzi zokha kuli njira yowopsa. Kusinthasintha kwa chuma, kutopa, ndi zinthu zofunika kwambiri kungachititse mitsinje yosadziŵika bwino yomwe imapangitsa kulinganiza kwa nthaŵi yaitali. Programu yokonzekera bwino ya mwezi ndi mwezi imapatsa njira yothetsera kusatsimikizirika kwa kusatsimikizirika. Imapatsa ndalama zofunikira ndi zotsimikizirika zofunika kulinganiza ntchito yanu pamene mukumanga maunansi ndi odzipereka kwambiri. Pano pali chitsogozo cholongosoka cha kukonza pulogalamu ya ndalama zimene zimatulutsa zotulukapo.

Phindu la Kupatsa Mwezi ndi Mwezi

Asanaloŵe m’machenjerawo, nkofunika kwambiri kumvetsetsa chifukwa chake kupereka mphatso mwezi ndi mwezi kuli kofunika kwambiri kwa ndalama ndi ndalama zopindulitsa zimene ziri zosafuna phindu lililonse zoikiza m’zigwirizano ndi nyumba.

Ndalama Zoyembekezeredwa za Kakonzedwe ka Ntchito

Kupereka mphatso mwezi uliwonse kumathandiza kuti ndalama zimene mukugwiritsa ntchito zikhale zodalirika.

Mtengo wa Nthaŵi ya Moyo Wapamwamba

Kusunga ndalama zambiri zoperekera woperekayo kuli kopindulitsa kuposa kupeza watsopano. Malinga ndi chidziŵitso cha Foundraising Effective Project , ziŵerengero za mwezi ndi mwezi za operekawo ziri 80-90%, kuyerekezeredwa ndi 40-50% kwa opereka anthaŵi imodzi. Zimenezi zikutanthauza kuti wopezeka mwezi ndi mwezi ali wothekera kupereka mtengo wa zaka, osati kugula chinthu chimodzi chokha. Panyengo ya zaka zisanu, wopereka $25 pa mwezi amayenerera $1,000, koma wopereka mphatso wanthaŵi imodzi samvekanso.

Zotaika Zotsika Kugula

Pamene kuli kwakuti kupeza wopereka mwezi ndi mwezi kumafuna kukwera pang'ono kwa ndalama zoikizira ndalama zoikizira kutsogolo, kubwerera kwa nthaŵi yaitali pa kuikizira (ROI) kuli bwino kwambiri. Mumatumiza zikalata zotsalira zochepera, kugwiritsa ntchito ndalama zochepa pa kusindikiza ndi kutumiza makalata, ndi kuchepetsa malo apamwamba ogwirizana ndi mphatso zambiri. Programu yamphamvu yochirikiza imachepetsa mtengo wanu wonsewo kukweza dola (CRD).

Kupereka Chitokoso Champhamvu

Opereka ndalama a mwezi uliwonse ndiwo ogwirizana ndi inu otomerana. Iwo akweza dzanja lawo ndi kunena kuti, "Ndikhulupirira ntchito imeneyi yokwanira kuipanga nthaŵi zonse. Zimenezi zimapangitsa iwo kukhala oyenerera kaamba ka kufunsira uphunzitsi, kudzipereka kwaufulu, ndi mphatso zazikulu. Programu yanu ya mwezi ndi mwezi siri kokha njira ya ndalama zoyendetsera; ndi mapaipi kaamba ka kuperekedwa kwa utsogoleri mtsogolo.

Kumanga Ntchito Yanu Yopatsa Mwezi ndi Mwezi: Chikalata Choimbidwa Bwino

Kuthamanga kwambiri m’misewu imeneyi kungachititse kuti anthu atulutse zolakwa, alephere kupereka ndalama, ndiponso kuti atulutse mabuku ambiri.

Kuika Zotsatira Zanu pa Maphunziro Omwe Zingakuthandizeni

Si aliyense wopereka mphatso amene ali wokonzeka kupereka kwa munthu mwezi uliwonse.

• Opereka mwezi ndi mwezi: [[FLT ] Ngati mwadumpha zochirikiza, izo ndi zipatso zanu zotsika kwambiri. Fufuzani ndi kupempha kuti ayambirenso.
• Opereka ndalama amtengo wapamwamba: Opereka mphatso zambiri ndi oyembekezera abwino kwambiri.
• Opereka atsopano: [[FLT ] Aikidwa m'programu yopereka mwezi ndi mwezi mwamsanga pambuyo pa mphatso yawo yoyamba, pamene kuli kwakuti chikhumbo chawo nchachikulu.
• [[FULT:0] Otengamo mbali ndi antchito odzifunira: Anthu ameneŵa ali kale ndi chigwirizano ndi cholinga chanu.

Kusankha Kupatsa Koyenera ndi Mapindu

Pricing psychology imachita mbali yofunika kwambiri m'kutembenuza. Pewani kufunsa kwa "Mphatso imodzi ya mwezi". Mmalomwake, perekani ndandanda ya mizere:

• Sutainer ($10/mwezi): Access ku pepala la magetsi la mwezi ndi mwezi.
• [[ML:0] Partner ($25/mwezi): Mapepala otumizirana ndi lipoti lapachaka ndi pepala lomatirira.
• Advocate ($50/ mwezi): zonsezi phatikizapo chiitano cha Q&A ndi CEO.
• [[ML:0] Kupindula konse pamodzi ndi mawindo a mawindo okha ndi kuzindikira pa webusaiti yanu.

Cholinga cha woperekayo n’chakuti aziona kuti ndi wofunika popanda kudya.

Kusintha ndi Luso Lanu Lotha Kupanga Zinthu

◯ Muyenera kugwiritsa ntchito foni yanu kuti mudziwe ngati mukugwira ntchito yokonza kompyuta yanu komanso ndalama zimene mumalipira.

• Kodi anthu amene amapereka ndalama angakonzenso khadi lawo la ngongole kapena zinthu zina za kubanki?
• Kodi mumatumiza malisiti odzipangira ndi kulephera kuchenjeza?
• Kodi mumapereka ndalama zokwanira pa zipangizo za m’manja?
• Kodi mungalembe lipoti mosavuta pa malo anu osungiramo zinthu?

Ngati simukudziŵa kuti ndi pulatifomu iti yoti muigwiritse ntchito, fufuzani malangizo a ochokera ku NTEN pa CRMs yosapanga phindu kuti muone kuti ndi zida ziti zimene zingagwirizanitse bwino ndi mamogule opatsa mozungulira.

Bungwe la Malamulo ndi Lopanga Mabuku

Kutsimikizira kuti muli ndi mawu ndi mikhalidwe ya programu yanu yopatsa mobwerezabwereza. Opereka ayenera kudziŵa bwino lomwe kuti adzawaikiza liti komanso liti. Mogwirizana ndi miyezo ya PCI ya kuyendetsa khadi la ngongole. Kupereka ACH (kusamutsira m'banki) njira zina zikhoza kuchepetsa kwambiri ndalama zoyendetsera ntchito ndi kusindikiza, pamene maakadi a ku banki akusintha pang’ono kwambiri kuposa makhadi a ngongole.

Kupanga Mlandu Wofuna Kuchirikiza Mwezi ndi Mwezi

Mukhoza kungomenya batani ya "Mlungu ndi Mwezi" pa webusaiti yanu ndipo mukuyembekezera zotsatirapo zake.

Kulinganiza Chiyambukiro, Osati Chosoŵa Chake

Opereka ndalama mwezi uliwonse kuti aone ngati ali mbali ya njira yothetsera vutoli. Gwiritsani mphatso yawo yomwe yabwerezedwa ku zotsatira zake. M’malo mongonena kuti "Perekani $20 pamwezi," yesani izi:

“ Mphatso yanu yokwana $20 mwezi uliwonse imapereka chakudya chotentha ndi kama wabwino kwa munthu wosoŵa nyumba mwezi uliwonse, simukungopereka kamodzi kokha; mukutsimikizira kuti mudzachirikiza munthu amene akuchifuna kwambiri.”

Zimenezi zimaika mphatsoyo pamlingo wofanana ndi wa kuisinthasintha, ndipo munthu amene amapereka mphatsoyo amaiona kuti ndi yamtengo wapatali mwezi uliwonse.

Kusimba Nkhani ya Leverge ndi Umboni wa Kakhalidwe ka Anthu

Anthu amaikidwa pa mawaya kuti atsatire gulu. Zitsanzo za anthu amene alipo panopa. Woperekayo mwezi uliwonse pa vidiyo kapena umboni. Aloleni afotokoze chifukwa chake anasankha kupereka mwezi uliwonse komanso mmene amaonera kuti ndi ogwirizana ndi ntchito yanu. Umboni wa chikhalidwe umenewu ndi wamphamvu kwambiri kwa anthu okayikira.

Kuti mudziŵe mozama mmene mungalinganizire nkhani yanu, ŵerengani chigawo ichi pa sayansi ya nkhani zopanda phindu zochokera ku Stanford Social Innovation Review [1]

Athandizeni Kukhala ndi Malingaliro Ofunika Kwambiri

Programu yanu ya mwezi ndi mwezi imafunikira dzina ndi chizindikiritso. Chodziŵika "Monthly Giving Program" ndi kuiwala. Yesani chinthu chonga "Tcherease ," "Project," kapena "Project Sutem". Chombo champhamvu cha programu yanu chimapangitsa opereka mphatso anuwo kumva ngati ali m’gulu lapadera logwirira ntchito pamodzi kaamba ka kusintha.

Kulankhula ndi Kutsutsa Kofala

Okhoza kupereka zinthu mwezi uliwonse kaŵirikaŵiri amazengereza.

• . Sindidzakumbukira ichi. [1] Mudzazitsimikizira kuti muwatumizira zikumbutso musanapereke chikole chirichonse ndi kuti zingafafanize nthaŵi iriyonse.
• “ Sindikhulupirira kuti ndili ndi ndalama. [1] Perekani malo otsika monga $5 kapena K10 pa mwezi.
• “Ndimakonda kupereka kamodzi pachaka. [1] Vomerezani kuwolowa manja kwawo kwapapitapo, koma fotokozani mmene mphatso yaing’ono ya mwezi ndi mwezi ingakhalire ndi chiwonjezeko chachikulu pachaka.

Kuyambitsa Mkupiti Wanu: Kuchirikiza Njira Zosiyanasiyana

Kutsegulira kuli chiyambi. Mufunikira njira yotsazikira yotsatizana ndi matchanelo ambiri kuti pulogalamu yanu ikhale yosaiwalika.

Mapikipi a Email Ogwirizana kaamba ka Kutembenuka

Mail ndi chipangizo chanu choyamba chosinthira. Chongani maemail 4-5 amene amatsatiridwa pa magawo anu operekera zinthu abwino koposa:

• mail 1 (Chilengezo): Phunzirani pulogalamu ndi mphamvu imene ingapangitse. Gwiritsani ndandanda ya mutu wamphamvu monga “Khalani bwenzi la mwezi ndi mwezi lerolino."
• Email 2 (Mbiri): Ambanani nkhani yamphamvu imene imagogomezera vutolo opereka anu a mwezi ndi mwezi amathandiza kuthetsa.
• mail 3 (Mapindu): Fotokozani zimene ochirikiza amalandira ndi chifukwa chake programuyo ili yokha.
• Imail 4 (Umboni Wachisawawa): Aŵiri maumboni ochokera kwa opereka a mwezi ndi mwezi amakono. “Ndimapereka mwezi uliwonse chifukwa...”
• M'MAYI 5 (Kusintha kapena kutsazikana): Ngati muli ndi chitokoso chofanana cha zilembo zatsopano za mwezi ndi mwezi, ino ndiyo nthaŵi yakuchigwiritsira ntchito.

Kusangalatsa kwa Pa Intaneti ndi Kupeza Zinthu Zabwino

Tsamba lanu loyamba lofikirapo liyenera kukhala ndi cholinga chimodzi: kutembenuza. Chondetsani zonse zoyendera. Gwiritsirani ntchito yoyera, yopanga magalimoto-air. Mutuwo uyenera kunena momvekera bwino zimene mungafune (m’chitsanzo, "Ikani Asungidwe a M'malo Okha"). Ganizirani molimbika ndi kunena kanthu kena konga "Federa Mphatso Yanga ya Month. Gwiritsirani vidiyo ndi maumboni pamwamba pa kholalo kuti mukhale ndi chidaliro.

Ma TV Oulutsira Nkhani ndi Mafilimu Osokoneza Bongo

Gwiritsani ntchito makompyuta kudziŵitsa za pulogalamu yanu yopatsa mwezi ndi mwezi. Gwiritsani ntchito mkupiti wodzipereka wa Facebook kapena Istagram poyang'ana mpambo wanu wa maiwelo (ooneka ngati anthu) ndi kutomerana ndi otsatira. Gwiritsani ntchito mauthenga a kaousel kufotokoza mmene mukukhudzira ndipo pomaliza foni yanu sonyezani kuti muchitepo kanthu kuti mwezi uliwonse mufike pamene muli.

Kalata Yachindunji ndi Kusintha Chochitika

Musanyalanyaze mawindo a pa Intaneti. Chongani "Khalani Wopereka Mayeso Wamwezi ndi Mwezi" m'chikalata chanu chachindunji. Pa siteshoni yanu yotsatira ya gala kapena yopereka ndalama, khalani ndi tablet kumene opezekapo angasaine mphatso ya mwezi ndi mwezi mmalo mwa (kapena kuwonjezera ku) kupanga chikole cha kamodzi. phunzitsani antchito anu ndi mapu olankhula za programu ya mwezi ndi mwezi pa pangano lirilonse la kulankhula.

Mgwirizano wa Kupita Patsogolo: Kuwonjezera ndi Kugawana Ndalama pa Mwezi ndi Mwezi

Kupereka mphatso kwa mwezi ndi mwezi kumachitika pambuyo pa mphatso yoyamba.

Kulandira Alendo ndi Kuboda

Pamene woperekayo alemba chizindikiro cha mphatso ya mwezi ndi mwezi, ayenera kulandira mwamsanga, ndi mochokera pansi pa mtima.

Malipoti ndi Udindo

Tumizani chigawo chimodzi mwa zinayi kapena cha bi-annul lipoti la opereka anu a mwezi ndi mwezi. Lipotili siliyenera kukhala pepala lofala. Liyenera kunena mwachindunji kuti, "Chifukwa cha inu, ichi chinachitika" Phatikizanipo zithunzi, nkhani, ndi mameta. Asonyezeni mphamvu ya mphatso zawo zomwe zimabwerezedwa . Zimenezi zimatsimikizira chosankha chawo cha kupereka ndi kuchepetsa transki.

Zimene Munthu Amadzifunsa Akafuna Kupeza Moyo Wapamwamba

Munthu akapereka mphatso mwezi uliwonse kwa miyezi 6 mpaka 12, amakhala okonzeka kukonza zinthu.

“ Hi Sarah, wakhala wosunga ndalama $15 / mwezi kwa oposa chaka chimodzi, ndipo mphatso zanu zapereka chakudya choposa 500 kwa mabanja osoŵa. Kodi mungalingalire kuwonjezera mphatso yanu pa $25 pamwezi kutithandiza kutsegula khichini yachiŵiri chaka chamaŵa?”

Zimenezi zimathandiza chifukwa chakuti zimasonyeza kuti mumayamikira mphatso zimene munapatsidwa kale ndipo zingakuthandizeni kuti mudziwe ngati zinthuzo zinali bwino kapena ayi.

Kupambana Pambuyo pa Malamulo a Opereka Malonda Amwezi ndi Mwezi

Churn si wopeweka. Kadi ya ngongole imatha, zinthu zimasintha. Ngati zopereka za mwezi uliwonse zilephera, nthawi yanu yoyankha njaikulu. Tumizani imelo ya ozipanga mwamsanga kupempha kuti akonzenso chidziŵitso chawo. Ngati asankha kuisintha, tumizani kufufuza kotsatira kuti mumvetse chifukwa chake. Nthaŵi zina, foni yachiŵalo cha kampani ingawabwezere.

Kuyesa Kupambana ndi Ntchito Yolimbikitsa

Pomaliza, muyenera kufufuza bwinobwino mlingo wa metro. Zosankha za zinthu zimene mukudziwa zingakuthandizeni kukonzanso kampeni yanu kuti muone ngati zinthuzo zikuwononga kwambiri.

Zisonyezero Zofunika Kwambiri pa Ntchito (KP) Zoperekera pa Chaka

• Mwezi wa kutembenuza: Sesenti ya alendo apawebusaiti kapena olandira intaneti amene amasaina kaamba ka mphatso ya mwezi ndi mwezi.
• Mphatso ya Month na mwezi (AMG): Ndalama ya mwezi ndi mwezi yogaŵidwa ndi chiŵerengero cha ochirikiza ogwira ntchito.
• [[FLT: 0] Sutainer Painfect Rage : Sesenti ya maziko anu onse operekera zinthu amene ali opereka mwezi ndi mwezi. Makampani apamwamba m'kalasi ndi 15-25%.
• [[FLT: 0] Chiyeso cha [1] Pesenti ya opereka mwezi ndi mwezi amene amafa mwezi uliwonse kapena chaka. Cholinga cha makina osindikizira chaka ndi chaka pansi pa 15%.
• Mwezi wa Upgrade: Sesenti ya opereka mwezi uliwonse amene amawonjezera ndalama zawo m'nyengo yakutiyakuti.
• Cost perss (CPA): Ndalama zonse zowonongedwa ndi ndawala yanu yopeza zinthu zogaŵidwa ndi chiŵerengero cha opereka atsopano a mwezi ndi mwezi.

A /B Kuyesa Masheya Anu Opanga Ndalama

Musaleke kuyesa. Kusintha pang'ono kungakuchititseni kukwera kwambiri potembenuza. Yesani mutu wankhani wa poweruka pa tsamba lanu, zithunzi zimene mumagwiritsira ntchito, mitundu ya mabatani anu, ndi ndalama zimene mungafune.

Kwa mapu atsatanetsatane a msewu pokhazikitsa kuyesa, gwiritsani ntchito A /B chombo chopimira chopereka ndalama zoyendetsera ndi zotsatira Atamaliza . Zimapereka maziko abwino kwambiri oyesera osapanga phindu lakufufuza.

Kupenda Chikumbu ndi Kuchitapo Kanthu

Kodi mumaona kuti zinthu zimene mumakonda kugwiritsa ntchito pa Intaneti ndi zimene zimayambitsa mavuto?

• [[ML:0] Kudziwitsa: Makampani amadzimva kukhala olekana.
• Kulankhulana kokhudza: Opereka amaiŵala chifukwa chake anapereka.
• Nkhani zoyamikira: [[FLT :1] nthaŵi zonse ndalama zowonongedwa chifukwa cha makhadi a ngongole otha kutha.

Kukambirana ndi anthu amenewa kungakuthandizeni kuti muzipeza ndalama zambiri.

Kukula Kochirikiza mwa Kupatsa Kochilikizidwa

Kupanga programu yachipambano ya mwezi ndi mwezi si njira yaifupi. Ndiyo njira yaikulu yopezera ndalama zochirikizidwa. Kufunikira kulinganiza mwadala, kulankhulana kokakamiza, ndi kudzipereka kosagwedezeka kwa ukapitao wopereka. Mwa kugwiritsira ntchito njira zondandalikidwa pamwambapa(kuchokera ku zigawo za omvetsera ndi kugwirizanitsa kwa tekinoloji ku kufotokoza ndi kuwongolera dongosolo la zinthu. Gulu lanu lingakulitse maziko a ndalama zimene zimachirikiza ntchito yanu m’nthaŵi zabwino ndi zoipa. Kuyamba, kuyesa zotsatira zanu, ndi kukonza njira yanu yoyendera. Chichirikizo chimene mumamanga lerolino chidzakhala maziko a zotsatira anu maŵa.