M'malo ogwirizana kwambiri ndi malonda, otetezera chidziŵitso cha makasitomala akhala malo oyamba a bungwe, makamaka kaamba ka mabungwe ogwiritsira ntchito madongosolo a Ireland osungirana Unity Management (CRM). Ndi General Data Protection Regatemplification (GDPR) yokhazikitsa chizindikiro cha padziko lonse kaamba ka chinsinsi cha makampani, makampani a ku Ireland ayenera kugwiritsa ntchito njira zomveka zimene zimaposa kugonjera kwa KGP. Nkhaniyi imalongosola njira zoyendera zolimbikitsira chinsinsi cha munthu m'ntchito ya CRM transmist ndi kudalirana.

Kuzindikira Kuti Kudziŵa Zinthu Zachinsinsi N’kothandiza

Madongosolo a CRM a Irish ndi malo a chidziŵitso cha munthu aliyense wokhudzidwa kwambiri: tsatanetsatane wa tsatanetsatane, kugula mbiri, malo olankhulirana, kulipira chidziŵitso, ndi kutumiza zinthu za makhalidwe. Kuchuluka kwa chidziŵitso chimenechi kumapangitsa CRM kukhala chinthu chachikulu cha kuukira kwa pa Intaneti ndi kugwiritsira ntchito moipa. Nkhani yapadera ya ku Ireland imawonjezera mitu ya kucholoŵana: dzikolo limatumiza malikulu a kampani zambiri za sayansi yapadziko lonse, kutanthauza kuti a Irish ang’onoang’ono amayang'anira kutsendedwa kwa makompyuta otsata otsata mfundo za GDPR ndi bungwe la Desetment Office Commis (DPC).

Mavuto amene anthu ambiri amakumana nawo ali okha m’madera a anthu a ku Ireland otchedwa CRM ndi monga:

  • Data silos ndi thunzi IM'WINI [[FL:1] – madipatimenti ogwiritsira ntchito zida zovomerezeka za CRM kapena maplugilamu amene amapyola malamulo a chitetezo chapakati.
  • Maulamuliro ogwirizana ndi kulephera kujambula ndi kulemba zilolezo za ntchito yakutiyakuti.
  • Kuphatikizana kwapadera – kugulitsa, zosungunula, ndi ogula amene angachirikize zida zimene sizingayende bwino.
  • Kulakwa kwa munthu – zilolezo zosaikidwa bwino, kuvumbula chidziŵitso changozi ku mameseji kapena m'galimoto, ndi mkati mwa chiwopsezo.
  • Malo a dongosolo la kusalembetsa [[FL:1] --'CRM') - mapulatifomu akale amene alibe kulembedwa kwamakono kapena mphamvu yoŵerengera.

Kuti tithetse mavuto ameneŵa pamafunika kugwiritsa ntchito njira yoika zinthu zaumisiri, kuyendetsa zinthu, ndi chikhalidwe choyamba kukhala chinsinsi.

Makhoti Othandiza Kudziŵa Zinthu Pazokha m’Madongosolo a CRM

Malo Olowamo Otchedwa Galaudi

Kulamulira ndi ntchito yogwirizana ndi ntchito (RBAC) ndi muyezo waung'ono wa KRM chinsinsi cha maluso. Tchulani ntchito zozikidwa pa ntchito (masalipo, mabwanala a maakaunti, woyang'anira dongosolo) ndi kugaŵira zilolezo ku mabwalo a madata okha ndi mareko amene ali ofunika. Mwachitsanzo, kazembe wa telesilansi sati aone mbiri ya wogula ngati ali wogwirizana mwachindunji ndi kuitanira kwake.

Malamulo otsimikizira a makina ambiri (MFA) kwa malowera onse a CRM, makamaka kaamba ka kupezeka kwakutali ndi maakaunti auyang'aniro. Ganizirani kugwirizanitsa chizindikiritso ndi kuyang'anira (IAM) zothetsera zonga Azzare Active Directory kapena Okta kugwirizanitsa kutsimikizira kudutsa CRM ndi ziwiya zina za kampani. Nthaŵi zonse bwerezani mpambo wa kulowa ndi zilolezo za kuchotsa antchito kapena kusintha ntchito mkati mwa maola 24.

Kukhulupirira Zinthu Zolembedwa Pamapeto ndi M’kalembedwe

Kulemba ndi chitetezo cha luso. Tsimikizirani kuti chosungira magetsi cha CRM (kaya chikhale pampambo kapena pamtambo) chikupereka:

  • Kupyolera pa mpumulo [1] [1] [1] modzigwiritsira ntchito AES-256 kusungiramo ndi zosungiramo zinthu ndi zosungiramo zinthu.
  • Kujambula m'sitima – TLS 1.2 kapena 1,3 pa chidziŵitso chonse chokhudza pakati pa CRM, zipangizo zogwiritsira ntchito, kugwirizanitsa, ndi APIS.
  • Kumaliza kulembedwa kwa mbali zamphamvu kwambiri zonga ngati kugonjera kwa khadi (PCI DSS) kapena chidziŵitso cha thanzi (ngati nchovomerezeka).
  • Kkey – mwina woyang'anira CRM Amalonda ndi makiyi okhazikika, kapena makiyi oyendetsedwa ndi wogula (CMK) kuti alamulire kwambiri.

Mabungwe a ku Ireland ogwiritsa ntchito ma CRM monga Salesforce, HubSpot, kapena Microsoft Masmals, amapenda malamulo a wogulitsa olemba zinthu ndi malo osungiramo zinthu. Otsimikizira kuti chidziŵitso chidakali m'mayiko a European Economic Are (EA) kapena ulamuliro wokhala ndi chitetezo chokwanira ku GDPR.

Kudziwa Zinthu Zomwe Mukudziwa Sikukukukuvuta

Kuchepetsako chinsinsi ndi chiyeneretso chalamulo cha GDPR (Article 5). Yang'anira CRM yanu kuti idziŵitse minda imene yasonkhanitsidwa koma yosagwiritsiridwa ntchito. Chotsani kapena chotseratu chidziŵitso chosafunikira. Mwachitsanzo, ngati simufuna tsiku la kubadwa la makasitomala kuti mutsazire malonda, musaisunge.

Muzikumbukira nthawi imene mwalemba zinthu zimenezi:

  • Chotsani ndandanda yobwereza kapena yosakwanira.
  • Kutsatira malamulo osungitsa zinthu ozikidwa pa cholinga: mfundo zosungitsa ndalama zingasungidwe kaamba ka nthaŵi ya unansiwo ndi nyengo yogwirizana ndi malamulo (m’ma., zaka 6 za ntchito ya msonkho mu Ireland).
  • Kusunga zinthu kapena kubisa zinthu zimene zilipo patapita nthawi yaitali, kumatha.
  • Gwiritsani ntchito mbali yachiwiri ya CRM yomangidwa ndi manja kapena ziwiya zachitatu monga pulatifomu yoyang’anira ntchito ya udindo kuti mutsatire malamulo ameneŵa.

Kufufuza za Chitetezo Chokhazikika ndi Kuyesa

Magazi afunikira kukwaniritsa mbali zonse ziŵiri za luso ndi za puloced. Pulogalamu yoyesa kulowa m'malo a CRM pachaka, kuphatikizapo malo omalizira ndi magwirizanitsidwa. Gwiritsirani ntchito kuphatikizana kwa makina opimira oyendera ndi mayeso a manja ochitidwa ndi akatswiri ovomerezeka. Zoti muyezenso zija za njira ya CRM yofufuzira kuti muone zopimira popanda kuloledwa, chidziŵitso chachilendo chotumiza kudziko, kapena kusintha kwa kulinganiza.

ezani kampani ya GDPR yoona za kuyang'anira zinthu kuti muone ntchito yanu yokonza makompyuta, kuteteza makompyuta (DPIAS), ndi mapepala akhama ogulitsa. Irish Data Protection Commission imalimbikitsa kwambiri DPI monga ngati pali njira iliyonse ya CRM imene imaphatikizapo kuyang'anira zinthu zazikulu kapena magulu aluso a zinthu.

Kuphunzitsa ndi Kuzindikira Ntchito Mwaluso

Luso la zopangapanga silingathe kuthetsa zophophonya za anthu paokha.

  • Phising ndi uinjiniya wa kakhalidwe ka anthu [1] , , , mmene oukira amabera anthu kuti aulule kuti CRM inde.
  • Sungani chidziŵitso chokhudza --osasiya zidutswa za CRM zosatseguka, osagaŵana zikalata zoimira kulowa, ndi kugwiritsira ntchito njira zobisika kutumizira chidziŵitso cha makasitomala.
  • Malo ndi zoyenera za mutu [1] , – mmene mungayankhire kufikirika kwa chidziŵitso, kubwezeretsa, ndi kutsuka zifunsiro kupyolera m'zolembedwa za CRM.
  • Kulemba – njira yowonekera yoperekera ziwopsezo zokayikiridwa mwamsanga, popanda kuwopa kubwezera.

Pangani maphunziro ofunikira kwa antchito onse amene akugwira ntchito ndi KRM, kuphatikizapo opanga ndi antchito a kanthaŵi. Gwiritsirani ntchito mafilimu a pishing ndi mafunso a nthaŵi ndi nthaŵi kulimbikitsa kuphunzira. Kumaliza maphunziro a pepala monga mbali ya umboni wanu wa GDPR.

6. Kusonyeza Ulemu ndi Kusamalira Zinthu Zachinsinsi

CRM yanu iyenera kugwirizanitsidwa ndi pulatifomu yovomereza (CMP) imene imagwira, kugulitsa, ndi kulemekeza zokonda za oigwiritsira ntchito panthaŵi yeniyeni.

  • Kupereka mafomu ovomereza cholinga chilichonse (m’njira yachidule, malonda a maimelo, zopereka za munthu, zopereka za kusamba).
  • Ogwiritsira ntchito malowo amalola kuti anthu asiye mosavuta kuvomerezana kudzera pamalo amene angakonde kwambiri, ogwirizanitsidwa ndi ma email ndi webusaiti.
  • Kusunga pepala lolola zinthuzo ndi makina oyendera oyendera, njira yotumizira mauthenga (web, email, telefoni), ndi njira zina zochitira zinthu.
  • Kutsimikizira kuti ntchito yogulitsa imachitika mwangozi kumapondereza oyanjana nawo amene angodzipatula chivomerezo.

Thulutsani chidziŵitso chanu chachinsinsi kuti mufotokoze bwino lomwe zimene CRM isonkhanitsa, utali wa kuzisunga, maziko alamulo a kukonza, ndi zoyenera za nkhani za chidziŵitso. Shicilelani izi pa webusaiti yanu ndi kugwirizanitsa ndi njira zolankhulira za makasitomala za CRM.

Kuganizira Magulu a Anthu a ku Ireland mwa Malamulo ndi Malangizo

GDPR imagwiritsa ntchito bungwe lililonse pokonza zinthu za anthu a mu EU, mosasamala kanthu za kumene kampaniyo ili. Makampani a ku Ireland amayang’aniridwa ndi bungwe la Data Protection Commission (DPC), limene laika ndalama zapamwamba pa makampani za kuswa malamulo a CRM.

Udindo waukulu wonena za madongosolo a CRM:

  • maziko owopsa a kukonza --kugwiritsira ntchito kochuluka kwa CRM kumadalira pa chikondwerero kapena chivomerezo chalamulo. Khulutsani chivomerezo chanu chovomerezeka (LIA) kaamba ka malonda ndi ntchito za malonda.
  • DATA Protection Impact Assessment (DPIA) [1] [1] – iyenera kuchitidwa asanatumize mbali iliyonse yatsopano ya CRM imene imalongosola chidziŵitso chaumwini mwanjira yapamwamba, monga ngati profil, kupanga zosankha zoyendera, kapena kujambula malo.
  • Chidziŵitso cha kuswa lamulo ---'AI] --'AI-3, dziŵitsani DPC pa maola 72 akudziŵa kuti kuwonongeka kwa zinthu zotchulidwa m'Baibulo kukhudza KRM. Chidziŵitso chinakhudza anthu popanda kuchedwa ngati kuswa lamuloku kunachititsa kuti ufulu wawo uwonongeke kwambiri.
  • Kros ndandanda ya makompyuta imatumiza [[[FL:1] - – ngati CRM yanu imasunga umboni mu US kapena dziko lina lachitatu, kutsimikizira kuti muli ndi njira yoyenera yosamutsira (m'), Standard Claus , mpambo wovomerezedwa wa khalidwe, kapena chizindikiro).

Makampani a ku Ireland ayeneranso kukhala ogwirizana ndi lamulo la EU Data Act ndi EPrivacy Regation, limene lingapereke zofunika zina pa kuyendetsa chidziŵitso cha CRM ndi njira zamagetsi zolankhulirana.

Kuyang’anira Ogulitsa ndi Malonda a Gawo Lachitatu

CRM yamakono siisintha: imagwirizanitsa ndi ma stept formation, ma mediasethi, ziŵiya zolankhulira, ziŵiya zothandizira ogula, ndi makampani opititsa patsogolo zinthu. Kugwirizana kulikonse kumayambitsa ngozi zachinsinsi.

  1. Kuŵerengera masanganizo onse – ndandanda ya maprogramu achitatu alionse a mbali imene yaŵerenga kapena kulemba kupezeka ku CRM yanu.
  2. Afufuza mkhalidwe wawo wachinsinsi – kupempha malipoti awo SOC2, ISO 27001 crect, kapena GDPR Resource pepala.
  3. Chizindikiro Acting Acts Process (DPAs) ] – kutsimikizira wogulitsa aliyense amene akuchita monga wokonza masamu akusonyeza DPA imene imakwaniritsa GDPR Mfundo 28.
  4. Lumit data yogaŵana – ipima kugwirizanitsa kuti zigawane mbali zofunikira zokha. Mwachitsanzo, ngati kugwirizana kogwirizana kumangofuna intayi ndi dzina, musapereke kugula mbiri.
  5. Kuŵerengera kwa nthaŵi ndi nthaŵi – pendanso kaimidwe ka chitetezo ka ogulitsa kamodzi pachaka ndi kupeputsa ngati kugwirizana kulikonse kuli kofunika.

Kwa mabizinesi a ku Ireland ogwiritsira ntchito mapulatifomu otchuka a CRM onga HubSpot kapena Salesforce, onani kuti onse aŵiri amapereka zikalata zachinsinsi zamphamvu komanso amalola kuti zinthu zikhale zodziŵika bwino — kutsimikizira kuti chitsanzo chanu chalinganizidwa kusunga chidziŵitso mu EU (m’chitsanzo, Frankfurt, Dublin) pamene kuli kotheka.

Kukonzekera Mwachidwi Kuyamba Kuyenda kwa CRM

Ngakhale kuti pali zoyesayesa zambiri, kuswa malamulo kungachitike. Chochitika chikonza njira yovomerezeka yowonongera madatamu a KRM ndi kutsimikizira kuti malamulo atsatira. Mbali zazikulu:

  • santhula – gwiritsani ntchito zipangizo zoyendera kuona masamu osavuta, kutumiza madata aakulu, kapena kulephera kulowa.
  • Contain [[FLT :1] – kupatula madongosolo oyambukiridwa, kuchotsa zikalata zotsimikizira, ndi kulepheretsa kugwirizana kwa kanthaŵi.
  • Mayeso [1] - amadziŵikitsa mtundu ndi mlingo wa chidziŵitso wovumbulidwa, kuthekera kwa chiyambukiro pa nkhani za chidziŵitso, ndi chochititsa.
  • Kuvomereza [[FLT :1] - kutsatira madeti a GDPR odziŵikitsa DPC ndi kuyambukira anthu. Sungani njira yolankhulirana imene ili yokonzekera kugwiritsiridwa ntchito.
  • Kugwirizanitsa [[FLT :1] – kugwiritsa ntchito mapopu, kukonzanso njira zopimira, ndi kuwongolera maphunziro kuti asabwerenso.

Muzichita maseŵera olimbitsa thupi pathebulo ndi ILO, lamulo, ndi magulu a kulankhulana kaŵiri pachaka, kuonetsa chithunzi cha kusweka kwa zinthu cha CRM.

Njira Zothetsera Mavuto a Zauchigawenga ndi Zipangizo

Njira zosiyanasiyana zamakono zingathandize munthu amene akudwala matendawa ndi kulimbitsa mfundo zachinsinsi za CRM:

  • Data Loss Prevention (DLP) [1] – zida zimene zimayang'anira galimoto zotsekedwa kuchokera ku CRM ndi kutsekera zinthu zosavomerezedwa za chidziŵitso (m'b., manambala a khadi la ngongole, maadiresi a makalata).
  • Kubisa ndi kupeka – kulowa m'malo magawo odziŵika ndi zilembo kapena mapindu oikika a kuletsa ndi kupereka lipoti pamene akusunga magetsi.
  • Software yothandiza kudziŵa zinthu (PIM) [1] – mapulatifomu apadera monga Winayo Wodalirika kapena Bigid amene agwirizana ndi CRM kuti asindikize madayale, ayang'anira, ndi kupempha zoyenera za munthu wongodalira.
  • Mbali zachinsinsi zachinsinsi za chinsinsi za m''''RM'A'([FLT: 1] - kugwiritsira ntchito mwa ziŵiya zomangidwa monga Salesforce Shield (mphini, njira yoŵerengera, kuyang'anira zochitika) kapena malo achinsinsi a chinsinsi a HubSpot.
  • Sekererani makalata ndi mapepala ogaŵana – amatheketsa intaneti yobisika yotumizira chidziŵitso cha CRM ndi kugwiritsira ntchito madoko otetezeka kaamba ka kusinthana kwa mapepala ndi makasitoma.

Kupanga Chikhalidwe Choyamba Kukhala Chanu

Makompyuta a zopangapanga amathandiza kwambiri ngati athandizidwa ndi chikhalidwe cha mabungwe. Aleader ayenera kuchirikiza zachinsinsi monga phindu lalikulu, osati kungotsatira malamulo. Kusankha woyang'anira Data Protection (DPO) ngati akufuna ndi GDPR (monga kayendetsedwe ka gulu lopanga mavolyumu aakulu a masamu apadera kapena kuyang'anira nkhani zachinsinsi pamlingo waukulu). Ngakhale ngati sikuli koyenera, katswiri wa DPO kapena wopambana pa zachinsinsi ayenera kuyang'anira njira yachinsinsi ya CRM.

Kusankha CRM yatsopano kapena kukonzanso yaiwoni, phatikizani zofunika zachinsinsi popempha kuti mupereke (RFP). Ogulitsa zinthu pa njira zawo zokhalira ndi makompyuta, luso la kumasulira, njira zopimira, ndi zokumana nazo za GDPR ku Gonjezetsa mabizinesi a ku Ireland.

Zomwe Zidzachitike M’tsogolo mwa Zinthu Zobisika Zachinsinsi za M’gulu la Oimba

Synoloji yoyendera zinthu zachinsinsi ikusintha mofulumira. Makampani a ku Ireland ayenera kuyang'anira:

  • Zoro-chidziŵitso zomangapo – CRM ziwiya zimene sizingapezeretu chidziŵitso cha makasitomala, kungosunga ma blob obisika.
  • [[ML:0] Khelefukufuku – kukhoza kuŵerengera pa zinthu zolembedwa popanda kumasulira, kulola zolembedwa zotetezeka.
  • Kuŵerengera [1] – kuwonjezera maphunziro ndi kukhala ndi masamu ambiri ogwirizana popanda kugawana chidziŵitso chosafunika.
  • Kugwirizana kwa lamulo -'ARD' monga momwe Ireland imagwiritsira ntchito EU A A A A A A A ndi ePrivacy Regate, CRM zida zogwiritsira ntchito AI kuti adzipangitse, zidzayang'anizana ndi zofunika zatsopano za kuonekera bwino ndi kukondera.

Kupitiriza kuchita zimenezi kungachititse gulu lanu kukhala lomvera komanso lodalirika monga mdindo woyang’anira zinthu za makasitomala.

Kumaliza

Kutsegulira zinthu zachinsinsi m'madongosolo a ku Ireland CRM ndi njira yosavuta imene imafuna kudzipereka nthaŵi zonse. Mwakugwiritsa ntchito malamulo amphamvu oyendera, kulembedwa mawu olembedwa, kuchepetsa masamu, kupenda kokhazikika, ndi kuyankha kwamphamvu, makampani angatetezere chidziŵitso cha makasitomala pamene akugwiritsa ntchito CRM kuti akule. Kuphatikizapo njira yachinsinsi yoonekeratu ndi chikhalidwe cha kuzindikira, njira zimenezi zimakulitsa chidaliro chosatha kwa makasitomala ndi oyendetsa zinthu. Ndalama zachinsinsi siziri chabe kufunika kwa lamulo − kuli phindu la mpikisano m'masitolo kumene chidziŵitso chimadziŵitsa ogula zinthu mowonjezereka.