Chikonzero Nei Email Ichiramba Iri Mukoto Wako Une Simba Zvikurusa

Munguva inodzorwa nemitemo yesocialm yesocialm neream yengwariro dzinopfupi, email inoramba iri mukoto mumwe wemichina wakavimbika zvikurusa nokuda kwamasangano asingapinduri. Kusafanana neposvo yeFacebook ingasvika 5% bedzi yavateveri vako, nyika dzeemail mutsigiri zvakananga muwirirano ’ mabhokisi ane bviro yebatano yomunhu oga. Painourawa nenzira yegadziriro yeemail inoita zvinopfuura kukumbira mari ̬ ivo vanovaka ukama, vanotaura nhau, uye vanotanga nzanga yavatsigiri vanorangarira kuti vakaiswa basa rako.

Iyi nhungamiro yakakudzwa inopfuura pangiro huru. Inogovera nzira dzinoshanda nokuda kwezvikamu, zviri mukati menhauro, miitiro yemagadzirire akanakisisa, uye kudzoswa kwamashoko kwakanakisisa. Ungave uri sangano duku reuswa kana kuti gadziriro dzisingabetseri purofiti, idzi mitoo dzichakubetsera kuwedzera zvose zviri zviviri mari nevimbiso yenhambo refu.

Kunzwisisa Zvaunodzidza: Hwaro Hwenhimbe Iri Yose

Maemail erudzi anotumirwa kuzvinhu zvose haawanzoitiri zvakanaka.Vatsigiri vane vavariro dzakasiyana, nhoroondo dzezvipo, uye zvinofarirwa. Chinokosha kuuwandu hwepamusoro uye kutendeuka zviri munzwisiso huru nemuzvikamu zvine chinangwa zvevateereri.

Gadziriro Yezvinhu Inopfuura Mutengo Wokugoverwa Kwemari

Masangano mazhinjisa anotanga kupfurikidza nokuparadzanisa vapi vakuru navapi vapa panhambo nenhambo. Nepo ’ iri nhano yokutanga inobetsera, chikamu chechokwadi chinorangarira zvinhu zvakawanda:

  • Mwero wokuwana [: vazvipiri vanoshingaira, vapindi vezvinoitika, vateveri vesocial network, vazvinyoresi bedzi.
  • Nzvimbo hurusa[: gadziriro dzemhoteredzo, zvirongwa zvedzidzo, mabasa outano, kana kuti chisakiso chaicho chaunotsigira.
  • [[FUM:0] Zvinosarudzwa nebvumirano [: Vanoda kunzwa kwauri kazhinji sei uye kana vachida nhau, mishumo, kana kuti kukumbira kwakananga.
  • Chikamu cheMofecracker: vazvinyoresi vatsva, vapi vokutanga, vatsigiri vakaregeredzwa, kana kuti vatsigiri varefu kwenguva.

Shandisa gadziriro yako KM kana kuti gadziriro yokutarisira yavapi kuratidzirana nenzira inowirirana. Zvikuva zvakawanda zvokutengesa zveemail zvinobvumira mabhuroko ane simba okuisa mauri anoratidza mifananidzo yakasiana kana kuti mashoko akavakirwa pawiridziro yapamubatanidzwa wepanguva yokutanga. Somuenzaniso, mupi angagamuchira nhevedzano inogamuchirwa, nepo mutsigiri womwedzi nomwedzi anowana wirirano yakakwana.

Kugadzira Vane Mazano Okubatsira

Munhu anopa mufananidzo wekaviri wemutsigiri wako akakwana. Chingagadzira munhu maviri kana kuti vatatu vakavakirwa pamashoko ako chaiwoiwo. Somuenzaniso:

  • [Linda Mutsigiri woUpenyu (amburera 60+, anopa mwedzi nomwedzi, anopinda magira, vazvipiri). Anoda nhau dzine udzame nokujeka kwemari.
  • Marc Mupi weMireniyumu (age 25-40, anopa kupfurikidza nezvinobudisa mashoko, mipimo inoshanda zvakanaka). Anoda maemail mapfupi necherekedzo yakajeka yeCTA uye mifungo yemaziso.
  • Mushandi pamwe chete Pat (muridzi webhizimisi, anowirirana nemipiro yavashandi). Anoda mashoko pamusoro pesimba renzanga uye kurongeka kworuvara.

Paunogadzira email, bvunza kuti: “ Ndini ndiri kunyorera here? ̵ chirango ichi chinoita kuti kutumira tsamba kwako kuve kwakakodzera zvikuru.

Shandisa Mashoko Kufanodeya Kutaura Muitiro

Zvikuva zvazvino uno zvinobatanidzwa nezvishandiso zvealytics kuronda mufambiro kupfuurei kurukuro. Munzveri anozarura mutsigiri, mabatanidzo azvinodhura, uye kazhinji sei anobatanidzwa. Shandisa iyi mapfundo ku ngokuzenzekelayo kudzoresa pamutemo [ vanhu mururi, kutonhora, kana kuti ndandanda dzinopisa. Mutsigiri anovhura email iri yose asi asingatongopiki angapindura zviri nani kukokero yavazvipiri yokuzvidira yakaderera kana kuti kunzverwa.

Kukopa Zvinhu Zvizhinji Zvinokurudzira Kuita Chiito

Chiri pakati penhimbe yako yeemail. Inofanira kubata ngwariro, kunyandura mirangariro, uye kusunda chiito chakati. Chinhu chiri chose ̬ kubva kumutsara wenhau kudana-to-action (CTA) ̬ inofanira kushanda kunharidzano iyoyo.

Kutaura Nyaya Inobaya

Maidi anozivisa, nhau dzinotengeswa. Panzvimbo pokutaura “ tinoda $50 000 nokuda kwemvura yakachena, ̵ goverana nhau yomwana anonzi Maria uyo zvino anopinda chikoro nemhaka yokuti haachafambizve maawa mana zuva rimwe nerimwe nokuda kwemvura. Shandisai mazita akajeka, anonokorwa, uye mifananidzo .

[[[FURO:0] Chivako chapashure:[

  1. [ Chinetso: Rondedzera chinodikanwa chaichoicho kana kuti njodzi.
  2. [ Mhinduro[: Ratidza kuti sangano rako riri kuitaura sei.
  3. [ Ipangano: Goveranai muuyo unotanhamarika, zvikurukuru kupfurikidza nomugamuchiri ’ inzwi.
  4. [ Kubvunza: Pindura mupi ’ basa mukuita kuti iyi tapuro ibvire.

Nyorawo mufananidzo kana kuti vhidhiyo pfupi pamusoro peemail kuti uite chisarudzo chemirangariro chapakarepo. Nzvero dzinoratidza kuti maemail ane zviono anogamuchira [[FT:0] 42% kukwira nokukwira kwemwero ye[FLT] [[NFLT PROG]].

Nyora Mapfundo Anobva Pamashoko

Bhokisi REUTS rinovhura kana kuti kumisa Indaneti. Shandisa zvinotevera:

  • Chichengete chipfupi[: mabhii 30-50 akawandisa. Maemail akawanda anoverengwa paturo.
  • shandisa kurumidziro yakaganhurirwa: #8220; mukana wokupedzisira wokupeta kaviri simba rako ̵ inoshanda nokuda kwenhimbe inotapukira nguva, asi kunyanyoshandisa kunoparira kuneta.
  • Sarudza apo kunobvira: kubatanidza mugamuchiri ̱ zita kana kuti nongedzero kuchiito chavo chomunguva yakapfuura.
  • Kuedza kuziva vs. kujeka: A/B b b mitsetse yenhau kuti ione kana chakavanzika (“ Wakawana ’t unodavira chakaitika chakatevera ̵) kana kuti kunanga (“ Kubatsira kuti tisvike nharidzano yedu ye $100,000 ̵) inoita zviri nani kuvateereri vako.

Ishe Kushevedza Kusvika Kuanoita

Email iri yose inofanira kuva neB. Dzivisa kurema kwemabhatani. Shandisa chiito chakajeka, chiito chakajeka se “ Donate Zvino, ̵ ̴ Iwei Move, ̵ kana kuti ̴ Verenga Maria ’ Nhoroondo. Ý Isa CTA [[FL:0] pamusoro pedender (inooneka pasina kunyora) uye kuidzokorora pedyo nomugumo waavo vanonyora.

Ita bhatani rako risiyane muruvara uye rakakura zvakakwana kuti ritengwe zviri nyore patunhu tunoshandiswa. Itenderese nenzvimbo chena kuti isatsauswa. Mashoko ekomoni haafaniri kutongotaura kuti “ Chimbidza pano ̵ ̬ rugwaro runotsanangura chitsigiro chinosimbisa chiito.

Kuronga Nhimbe Dzinobudirira Nokuda Kwetapuro Hurusa

Matsamba akanyatsogadzirwa anoita kuti vanhu vavimbe uye anoita kuti zvive nyore kuti vatsigiri vagadzirire zvinhu zvisina kunaka, kune rumwe rutivi, zvinogona kukanganisa kunyange zvinhu zvinonyanya kusimba.

Kutanga Maselula Haakwanisi

Inopfuura 60% yamaemail asingapinduri inovhurwa pamafoni. Kana email yako isina kukwaniriswa kufambisa, unorasikirwa nevazhinji vateereri vako. Shandisa giramu rimwe, upamhi hwe14px nokuda kwerugwaro rwomuviri, uye mabhatani ari mapigineti 44x4. Edza maemail ako pazvose zviri zviviri iOS naAndroid usati watumira.

Kunyora Zvinyorwa Nguva Dzose Kunovaka Kuzivikanwa

Imail yako inofanira kuratidzika seyesangano rako. Shandisa chiratidzo chako pamusoro, mavara asingaperi, uye inzwi rimwe chetero. Dzivisa kushandisa magadziro akafanana ayo anoita se’t inowirirana newebsite yako. Ibataiwo pa ̴ kubva pa ” zita riri munhu chaiyeiye (g., ̴ ARAH kubva kuHope Haven ̵) panzvimbo pezita resangano rakasiyana kuti uwedzere mwero yakazaruka.

Kuzvitutumadza Kupfuura Zita Rokutanga

Mukuwedzera kukushandisa mugamuchiri ’ zita, mamiriro ezvinhu omunhu oga akavakirwa patsika. Kana mutsigiri akapinda chiitiko chakati, nongedzero. Kana vakaidza mushumo pamusoro pepurogiramu, tumira mutevedzero une miuyo yakadzama zvikuru. Shandisa [ zvikamu zvemibatanidzwa zvinodzoreka zvinochinja zvakavakirwa pamabumbiro emitemo. Somuenzaniso, mumwe munhu akapa kuyamura ngwavaira angaona mufananidzo wakasiana nomutsigiri wenguva dzose wepurogiramu yako yedzidzo.

Nguva Nokuwedzera: Kuremekedza Mutsigiri Wako ’ Mabhokisi

Kuwana bhokisi rakakodzera kunoratidza kuti munhu anonyatsofunga uye haadi kuneta.

Mazuva Akanakisisa Nenguva Zvokutuma

Nzvero yenguva dzose inoratidza kuti [[FLT: 0] mazuva, Zvitatu, uye MaChina zvinopedza Mivhuro naChishanu nokuda kwemaemail asingabetseri. Nguva dzinojeka dziri pakati 10.m. na 2 p.m. mugamuchiri ’ nguva, nenhamba yepamusoro pechikamu chechipiri pa 8 p.m. nokuda kwaavo vanonzvera email mumadekwana. zvisinei, vateereri vako chakananga vangasiana. Kunzvera mitoo yako yenguva yakazaruka uye gadziridza mawirirano.

Kuwanda: Kunaka Kunopfuura Kuwanda

Hakuna nhamba yamashiripiti, asi mutemo wakanaka wegunwe regunwe ndi mumwe kumbiri e email inotumira pavhiki [ nokuda kwavatsigiri vanoshingaira, uye mumwe pamwedzi nokuda kwavateereri vakakundikana. Nguva dzose ipa vazvinyoresi kudzora kuwanda kwemifungo yako. Mukati menhimbe, ungawedzera kusvika kumaemail matatu kana mana, asi nokukurumidza kudzokera kunguva yapashure. Kunzvera mwero wako [ ̬ kana ichiri kumhanya pamusoro pechikamu chimwe, kutumira.

Mishandirapamwe Yokuzvinyima Yakarongeka

Gadza nhevedzano yakarongwa iyo inorera vatsigiri pasina nhamburiko yamaoko. Mienzaniso inobatanidza:

  • Nhevedzano dzokugamuchira [: Maemail mana anotumirwa kuinopfuura mavhiki maviri kuvazvinyoresi vatsva, kutanga mishoni yako, kugoverana nhau, uye kugovera banza romupiro paemail yokupedzisira.
  • Zivo-donation ziviso-icho iwe : risiti yapakarepo, ichiteverwa nenhau yapashure pevhiki rimwe, uye purofiti youtariri pashure pomwedzi mumwe.
  • [[Nto:0] Chitsigiso chakanatswa [[[FT:1]]: Email pashure pemwedzi mitanhatu yokusashanda ichikumbira kana vachizoda kunzwa kwauri, pamwe chete nenhau inoshamisa kana kuti fomu duku (muchib., saina chikumbiro).

Kubudirira uye Kuwedzera

Asi pasina kuyera, unenge uchifungidzira kuti zvinhu zviripo zvinopfuura zvazvinenge zvasarudzwa nevanhu vose.

Zviratidzo Zvinokosha Zvebasa (KPI)

  • Mwero wokuvhura: avhareji yemichina yemaindasitiri isina purofiti iri munenge 25%. Ngwarira pakuvandudza mitsetse yenhau nomukurumbira wemutumi.
  • [[FTL:0] Chimbidza kupfuudza mwero (CTR)[[FL:1]: Vamba nokuda kwe 3% kana kuti kukwirira. Kuderera kweCTR kazhinji kazhinji kunoratidzira CTAS isina kusimba kana kuti zviri mukati zvisingawirirani.
  • Mwero weChonversion: pesenti yavashandisi vanopedzisa chiito chinodikanwa (chibvumirano, manyorero, zvichingodaro). Uku ndiko kubudirira kwako kwechokwadi.
  • . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  • Mwero wokusapinda mukubuda padziva: Chengeta pasi pa 0.2% painotumira. Mwero wakakwirira wezviratidzo kana kuti nhau dzokukurumidza.

Kuedza/Kuedza Kuti Urambe Uchifambira Mberi

Edza kuchinjwa kumwe panguva: vhesi yenhau, mashoko eCTA, kuiswa kwemifananidzo, kana kuti ruvara rwemabhodhoro. Edza kuongorora pakaseti kadiki (10-20% kendaza yako) usati watumira shanduro yaunowana kune dzimwe. Tsvaka zvawawana kuti uvake mavambo ezivo yesangano.

Muenzaniso[: Ungaedza mitsetse miviri yenhau: “ Kudza Maria kuti awane mvura yakachena nhasi ̵ v. “ chipo chako chinogona kuchinja upenyu ̵. Muwani anova mutoo wako wakaisvonaka wenharo dzenhau dzomunguva yemberi.

Kugovera: Kubatanidza Email kuChiito

Shandisa mabatano okutumira maUTM akasiana kuti uone kuti iemaili dzinofambiswa pawebsite nemipiroi. Zvisinei, yeuka kuti iemail inowanzobetsera kunzira yokutendeutsa -yokunzvera. Mutsigiri angavhura maemail matanhatu asati apa nokubatanidza kwakananga. Shandisa maturusi akaita seGoogle Analytics kana kuti CRM &817; muenzaniso unogoverwa kuiemail yokutenga nechikwereti nenzira yakafanira.

Zvirongwa Zvakakura Zvokuita Kuti Uite Rutivi Rwakadzama

Kana zvinhu zvinokosha zvangokwanisa, funga nezvenzira dzawakashandisa kuti uendese purogiramu yako yeemail pamwero unotevera.

Nhimbe Dzokudzorera Nhamburiko Dzavarwi

Maimeyili anoronga kuora nenzira yomuzvarirwo neinenge 22% pagore [. Ita nhevedzano yakananga yavazvinyoresi avo vane ̱t avhozhora email ipi neipi mumazuva 90. Thumela a “ kuvhura-kuvhura ̵ email pashure pokuedza kudzokerazve: shoko rokupedzisira kuvakumbira kusimbisa fariro yavo. Kana vasingadaviri, vadzibvise mundandanda yako inoshanda. Ikoku kunovandudza kutakura nokudzivirira mukurumbira wako.

Nhimbe Dzakapinzwa Mumikoto Mizhinji

Email inoshanda zvakanakisisa apo ikabatanidzwa nemimwe mikoto. Kurukura nhimbe inovamba neposidhi yakananga, inoteverwa nenhevedzano yetsamba, chiso chesociation, uye chiyeuchidzo chemese. Shandisa email somuzinda unobatanidza zvinhu zvose pamwe chete. Somuenzaniso, batanidza chiratidzo cheQR mutsamba yako chaiyo icho chinotungamirira kupeji yokumhara yakavakirwa pawakapiwa ̱ nhau.

Vaenzani nePeer Fundraiing Email

Kurudzira vatsigiri vako kuti vaudze mari nokushandisa makombiyuta avo. Ivai nemaemail anenge anyorwa kare anenge achitaura nyaya yavo pamusoro pokuti nei vachikutsigira. Batanidzawo zviri nyore kukurukura pasocial networks.

Kukura NeCRM Yako Nenhungamiro Yako

Chikuva cheemail yako hachifaniri kushanda musilo. Shandisa mutoo wakafanana ne Directus kumitengo yemipiro, zvikamu zvevateereri vaingoda kutaurirana, uye kubatanidza nhau dzakaitika muduramwa. Mupi paanowedzera mashoko avo, anofanira kuratidza mumukoto uri wose. Uku kubatanidza kunobvisa mashoko ebhuku okupinda uye kunovimbisa kuti munhu wose anogamuchira maemail anogamuchira zvakarurama, ruzivo rwakavakirwa pabatano yavo yazvino unowirirana nesangano rako.

Mugumisiro: Kugadzira Purogiramu Yokushandisa Masingiri

Nhimbe dzemaemail dzinoramba dziri mumwe wemibato yeroI yakakwirira zvikurusa nokuda kwemibayiro isingapinduri, asi bedzi apo inoitwa noungwaru nengwariro. Tanga nokunzwisisa zvikuru vateereri vako kupfurikidza nekamu nemhedziso. Nhau dzounyanzvi dzinobatanidza mirangariro ndokutungamirira kuchiito chakajeka. Kugadzirwa nezvinodzokororwa mundangariro, kutumira kumativi akakodzera, uye chiyero chisingaperi.

Yeuka kuti kutengesa maemail haisi nzira yakatemwa neyakakanganwika. Masangano anobudirira zvikurusa anoibata sechipenyu, chigadzikiso choukama navanoitsigira. Nguva dzose nzverai mashoko enyu okuita, edzai mitoo mitsva, uye teerera kutsinhiro. Nokuita kudaro, hausati uchizowedzera bedzi mipiro asi unosimbisawo nzanga inotsigira basa renyu kwamakore anouya.

Nokuda kwokuravazve, nzvera [[FLT: 0] Nhungamiro yeMaziko yeMaziko kumari yeposi kuidzosa ne Neon Uyo asingapinduri Email Miitiro Yakanakisisa yeTsitsi.