Table of Contents
Chii Chiri Ruzivo Rwokupa Nemotokari uye Nei Zvichikosha Nhasi?
Kupa mari isingashandisi mhindu kwachinja zvikuru mumakore gumi apfuura. Vashandisi havachatakuri mabhuku echeki kana kuti vanofarira kutumira tsamba mupikicha. Panzvimbo pezvo, vanorarama nefoni dzavo. Ruzivo rwokugadzirwa kwezvinhu ruchichinja mashandiro anoitwa nemasangano akabatana nevatsigiri kupfurikidza nokubvumira mipiro kuti ive yakananga kubva pafoni. Mipiro ichibva pamashoko eserura, foni inofambiswa nefoni, kana kuti app yakadhindwa. Kuchinja uku hakusi muitiro chete; kunoratidza kuchinja kukuru mutsika dzokupa. Maererano nezvidzidzo zvemisi ichangobva kupfuura iyi, inenge 60% yemichina yose yemichina yokugovera inobuda mumidziyo inobudiswa kubva mumidziyo inotakuvhura. Masangano anoramba kupa mari inosiya tafura, kana kuti vatsigiriki vanobva kunze kwenyika vanokarira nzira dzokunze.
Ruzivo rwemotokari runobatanidza purogiramu yekombiyuta, masuo anobhadharwa, uye zvikwata zvevashandisi zvinogonesa izvi. Pakati parwo, runobvisa mhinganidzo: Hapadi kuwana kombiyuta, kudhinda, kana kuti kuyeuka fomu rokutumira. Nematepu mashomanene, mutsigiri anogona kupedza chipo, kuronga mupiro unodzokororwa, kana kuti kugoverana mushandira pamwe neshamwari. Rutivi rwakanakisisa? Kupa nemotokari kunosangana nevava kutori //scrollling reculhate, kana kuti foni, kana kuti kupindura kumira kumira kunyora.
Rudzi Rwokupa Nezvigadzirwa Zvefoni
Kunzwisisa nzvimbo iripo idanho rokutanga pakugadzira nzira yokuhwina.
Nhimbe Dzorugwaro Kusvikira Kurumwe Runoita
Vatsigiri vanonyora shoko rakajeka rekunyorwa (mh., “GUVIRA”) kunhamba pfupi yecode (umh. 515555). Vanogamuchira mhinduro ine sitatimendi yokupedzisa nayo. Nzira iyi yakapfava zvikuru uye inoshanda parunhare rupi norupi, kunyange mienzaniso yakare. Masangano anowanzoshandisa mashoko-totokurongedza mukati mezvinoitika, foni, kana kuti kukumbira kwekurumidziro nemhaka yokuti runhare rwokuita chiito runova nokukurumidza uye runotevedzerwa.
Mapeji Ezvifambiso Zvinoshandiswa Pachinhu Chinosarudzwa
Iwaya mafomu okupa akagadzirirwa zvikurukuru mascreen maduku. Anoratidza mabhatani makuru, nzvimbo duku, kuzadza, uye nguva dzokuisa nokukurumidza. Peji yakagadzirwa nemotokari inheyo isingachinjiki yewebsite ipi neipi isingashandisi mhindu nhasi. Kana peji yako yezvipo ichida kukwesha nokukwidza, ucharasikirwa navapi.
Zvirongwa Zvemotokari Zvokusabatsira
Mamwe masangano makuru anoisa mari mumichina yemo iyo inobvumira vapi kuti vatarisire rondedzero dzavo, nhau dzemirangariro, uye kupa nepombi imwe. Apps dzinogonawo kusunda kuzivisa kuti vatsigiri vaite munhimbe. Nokuda kwemibato miduku isingapi mari, kutora rutivi mukupa kuripo (seAmazon Smile kana kuti Facebook camparensers) kunogona kugovera betsero dzakafanana pasina mutengo wekubudirira.
Kugadzirwa kweMobile Kunoiswa Necheni Nepeya
Zvikuva zvazvino uno zvinobatanidza kupa zvakananga mugoverano yenzanga. Mutsigiri anogadzira peji inopa mari yomunhu oga, anoigovera kupfurikidza neAwassapp, Istagram, kana kuti SMS, uye shamwari dzinogona kupa pasina kusiya app. Uku kushandisa simba resocial socialm uye kuvadziko yemibhadharo yemotokari.
Mamic Wallet Netsauriro Dzinotengwa Pamwe Chete
Masle Pay, Google Pay, Pay One Touch, uye Venmo zvinotsigirwa nokuwedzera nezvikuva zvokupa zvisingapinduri. Zvisarudzo izvi zvinochengeta udzame kuti zvigone kupa pakarepo pasina kupinda mumashoko ekadhi rechikwereti nguva imwe neimwe. Mugumisiro kuwedzera kukuru kwenhamba yokutendeuka (kazhinji kazhinji 20-30% kupfuura zvimiro zvegamuchidzanwa.
Betsero Dzemari Yemari Yekupa Yeselula Nokuda Kwezvisingabetseri
Kana zvikashandiswa zvakanaka, kupa kunofamba kunopa zvinhu zvakanaka zviri muhomwe yacho yose.
Kusvika Kwakawedzerwa Kuvaduku Nevatambi Vemibato Yematongerwo Ezvinhu
Mireniyumu naGen Z vanopa vanokarira zvinoitika zvokutanga. Ivo havawanzoshanyira nzvimbo yedhesiki ndokuda mashoko kana kuti nhepfenyuro paImail. Kupfurikidza nokupa zvipo zvinotakurika, unozarura suo kuchiverengero chavagari vose vangafuratira zvikumbiro zvako. kutendwa neNonpiduction Trust Institute yakawana kuti masangano ane zvisarudzo zvokupa zvinotakudzoreka akaona mwero wekuvimbisana wakakwirira zvikuru pakati pavapi pasi pe35.
Kuwedzera Kupa Nokupa
Kuda kubetsera ndiko kumwe kunyanyokura kwemipiro inodzorwa nechishuvo. Mutsigiri paanoona nzvimbo inogombedzera pamusoro pebasa rokuyamura kana kuti kununura mhuka kwomunzvimbomo, mano okupa mumasekondi maviri kubva pamafandi avo emirangariro panzvimbo yapamusoro yemirangariro. Nhano dzose dzokuwedzera(kutora URL, kuwana kadhi rokutenga nechikwereti, kunyora mashoko anenge achinyorwa.) Kupa kwamotokari kunobvisa nhano idzodzo.
Kukurumidza Kuwana Mari Munguva Yemasangano Nehondo
Kukumbira kunotapurwa nenguva, kwakadai semhinduro yomusikirwo kana kuti bhasikoro rinowirirana nezvipo, zvinobudirira pakupa nokufambisa. Nhimbe dzokunyorerana mashoko kupfuurei-donate dzinogona kupfuurira kurarama mumaminiti, uye vatsigiri vanogona kugoverana nadzo muutachiona. Semuenzaniso, Red Cross yakakwira mamirioni $50 (Z $50) mumaawa 48 okutanga pashure pePhurriney Harvey kupfurikidza nemipiro yerugwaro bedzi.
Kuunganidzwa Kwemashoko Ane Ungwaru Hwakawanda uye Kunzwisisa Kwokupa
Masangano eDzitambiro anotora mafoni, kero dzeemail, uye anogovera nhoroondo. Masangano eDzidziyo anotevera munhu oga, uye manhimbe akarongwa munguva yemberi. Kusiyana nemipiro yemari, chipo cheserura chiri chose chinosiya nzira yemadhiramu inogona kuongororwa kuti igadziriswe.
Zvipingamupinyi Zviduku Zvokupa Kuti Pavezve Mipiro
Zvikuva zvakawanda zvinopa “mashoko anenge ashandiswa pagore kana mwedzi, kana kuti zvimwe zvinhu zvinoita kuti zvipo zvirambe zvichipiwa zvisashande. Vanenge vapa zvipo izvi vanowanzokosha ka5 /10 kusangano kweupenyu hwavo hwose.
Kushandisa Kupa Kwezvinyakare Nokufamba Netsoka
Kuti uone migumisiro chaiyo, unofanira kuva nechirongwa chemaune chokupa zvinhu zvinofambiswa nemotokari muzvinhu zviripo zvinokuchengetedza.
Sarudza Muchina Wakarurama Wokupa
Purogiramu yako inofanira kuwirirana nebhajeti yako, unyanzvi, uye zvinangwa zvenhimbe. Tsvaka mativi akafanana norugwaro-kushandira, mapeji echipo chinotakurika, tsigiro inodzokororwa neCRM, uye kubatana neCRM yako. Zvisarudzo zvakakurumbira zvinosanganisira [ pai nenzira yapa-papo[, [[FLT]], [[FLT]], [FLT] , [[FLT]] zvigadziso zvetsika nokuda kwemasangano anoda kudzora madata azvo ose. Eva , kupfava, kupfaviswa kwemite, uye ruzivo rwokuzviwanira.
2. Gadza Nhimbe Yokunyora Kubva Kukuendesa Kumwe
Chengeta mashoko mapfupi neshoko rinorehwa namashoko okutanga kubva kumutengi. Sarudza shoko renyika riri pfupi, risingakanganwiki, uye rakarongwa-risingachinjiki (zvikurukuru, “HOPE” nokuda kwehomwe yengwavaira). Kurevedzera shoko rekunze kwemikoto yose: mireza yepawebhusayidhi, masiraidhi ezviitiko, zvinhu zvakadhindwa, uye zvinobudisa zvinobudisa mashoko. Iva nechokwadi chokuti mhinduro yeautote yezvirongwa inobatanidza batanuko yakananga inoshanda pasina chikanganiso pavatambi. Edza kuyerera kuyerera kwose kubva kuSMS kuti upedze kubudisa mupiro usati wavhura.
3. Ita Kuti Pagedhi Rako Rive Rakanaka Nokuda Kwezvitambi Zveserura
Peji yako yemupiro inoda kukurumidza, kupindura, uye kupfuvura. Shandisa giramu rimwe revhoriyamu, madiramu makuru, uye shandisai foni-to-action. Deredza minda yeifomu kuzvinhu zvinokosha zvikuru: zita, email, uye mari. Ipa mapepa emitengo sezvisarudzo. Dzivisa kaputchas. Panzvimbo pezvo, shandisa zvipimo zvisina tsinga zvakafanana nekadhiramu. Kuisa nguva inofanira kuva pasi pamasekondi matatu; Google’s ongororo yemicromenti yemaria [] inoratidza kuti kunonoka kumwe kwechipiri kunogona kurasa matendero panosvika 20%.
4 Kufamba Nemafirimu Nezvifambiso Zvenzanga
Tumirai zvitsama zvakananga muFacebook, Istagram, uye Tik Tok. Shandisai “Punya” kana kuti mapepa akanamatidzwa anowanika. Sanda mavhidhiyo mapfupi akapfupika anotsanangura kuti kuri nyore kupa sei. Kana sangano renyu rine appel, kubatanidza bhauti rimwe chete mumugwagwa. Kana maapps authounit, funga nezvokushamwaridzana nevakudziridza mashoko anokwanisa kuisa mashoko mumipu yavo.
5. Kupa Kwemotokari Kwakadzikwa NeCRM Yako Nokutengesa Maemail
Simba rechokwadi rokupa kwokufambisa riri mumitemo yaro. Yakadza chikuva chako kuCRM (seSalesforce, Bloomerang, kana kuti chigadzikiso chetsika chinodzokororwa) kuitira kuti mupiro uri wose ungovandudza zvinyorwa zvezvitsigiri zvokuonga. Shandisa mashoko iwayo kutumira mazita okuonga akavanzika, vapi vezvikamu nokuda kwokukumbira kwomunguva yemberi, uye ukoshi hwenduramo. Chipo chinotakufambisa chinofanira kunyandura mhinduro yapapo neapo yemotokari, kwete kumirira mazuva.
6. Rovedza Timu Yako Yokufambisa Mari Pamiitiro Yakanakisisa Yemotokari
Vashandi navazvipiri vanofanira kunzwisisa nzira yokusimudzira nayo kupa zvipo zvinofamba mukati mezvinoitika, runhare, uye kuyanana. Vamba mapepa okubiridzira ane shoko rekare, nyoro, uye nhano nedanho. Rovedza kubata mibvunzo yavapi pamusoro pechengeteko nemari inodzokororwa. Kana chikwata chako chisina chivimbo, vapi vanowana havazodarowo.
Miitiro Yakanakisisa Yokuita Nhimbe Dzokupa Zvinyakare Dzinobudirira
Miitiro iyi yakanaka ichakubatsira kuti uwedzere kutora rutivi uye uwane mari.
Chengeta Kubvunza Kwakapfava uye Kwokukurumidzira
Vapi vemipiro vanofanira kunzwisisa chaizvoizvo zvavari kutsigira uye chikonzero nei zvichikosha iye zvino. Shandisa mutauro wakajeka: “Murangariro PIWA ku 5155 kuti upe $20 kudyisa mhuri manheru ano.” Dzivisai nharidzano dzakawanda mushoko rimwe. Mumwe, anogombedzera kubvunza vatendeuki zviri nani kupfuura ndaza yezvisarudzo.
Tsigirai Kushandiswa Kwezvifambiso Panzvimbo Iri Yose
Usafunga kuti vatsigiri vanoziva kuti une zvipo zvinotakurika. Batanidza chisarudzo musigini yako yeemail, pamariti akadhindwa, mumanyoro okuzvipira, uye panhau dzose dzesocial media. Shandisa mireza inoramba iri pawebsite yako inoti “Kupa mumasekondi 10 uchishandisa mashoko.” Kana kupa mafoni akawanda kuchiita zvokuoneka ndiko, akawanda achashandiswa.
Vane chokwadi Chokuchengeteka Kunopiwa Nechipo Chemari Yokupa
Vatsigiri vanongwarira nenzira inonzwisisika pamusoro pokupinza mashoko okubhadhara parunhare. Shandisa kunyorwa kweSSL, ratidzira mabheji okuvimba (Norton, McAfee), uye taura zvakajeka kuti mari inogadzirwa nesuo rakakurumbira seFirte kana kuti Braintree. Ipai mubatanidzwa wezvakavanzika uye musatongobvunza mashoko akakomba senhamba dzeSocial Security. Kana mukashandisa simba retsika rakapiwa ne DHREctus[, iva nechokwadi chokuti muenzaniso wenyu wakachengetwa zvakanaka nezvibvumikiso zvebasa uye madata okunyora mashoko okunyora mashoko.
Kuedza uye Kupa Mukana
Shandisa A/B kuedza mashoko anokosha, zvitsama zvemipiro, uye kutumira mashoko. Tsala microm semwero wokutendeutsa, avhareji yechipo, uye mwero wokurasha pamapeji anotakurika. Zvishandiso zvakadai seGoogle Analytics nemapuratifomu echikuva zvinogona kuratidza kuti vapi vanopa mari vanorega kunyora. Somuenzaniso, kana vashandi vakawanda vakarega fomu racho pashure pokupinda paemail dzavo, funga kubvisa munda iwoyo kana kuti kuuite kuti uzvisarudzire. Iteratetete yakavakirwa pamashoko, kwete pakufungidzira.
Tevera Nokukurumidza Uye Pachako
Mupiro wapera, tuma mashoko kana kuti email mumaminiti mashoma. Nzwisisa mupi nezita, simbisa chitsama, uye goverana nhau pfupi. Batanidza nzira yokutanga nayo chipo chinodzokororwa kana kuti kugoverana nhimbe neshamwari. Vapi vanogamuchira nokukurumidza, maonge aunoita kuti 70% ibvire kupa zvakare mukati megore.
Garame Vashandisi Vezvifambiso Zvako Venguva Yemberi
Vapi vemotokari vangazvibata zvakasiyana navapi vetsamba kana kuti vapi vetsamba chaivoivo. Vangapindura zviri nani kumishandirapanyu yeSMS kana kuti kuvimbisana kwesociation. Vamba chikamu chakasiyana chavapi veserura vokutanga vobva vagadzirisa kurukurirano yako maererano. Edza mashoko akaderera uye mapfupi avateereri ava.
Mienzaniso Yenyika Chaiyoiyo Yokupa Zvifambiso Zvemotokari
Zvisingabudiriri zvemitengo yose zvakashandisa kupa kwapashoma napashoma kuwana miuyo inoshamisa. Chipatara chavana vamwe chakaita nhimbe yorugwaro rwokuenda kundopinda mukati mefoni yomunzvimbomo, ichishandisa shoko rekuti “KIDS.” Nhimbe yakakwira inopfuura $30 000 muvhiki imwe, nechipo cheavhareji che $35. Chipatara chakati budiriro yakaparira kupfava kwekukumbira uye batano yemirangariro yechikamu cheteleton chinobudisa nhau dzomurwere.
Mumwe muenzaniso: nzvimbo duku yokugara mhuka muMidwest yakawedzera Apple Pay papeji yayo yomupiro ndokuona wedzero ye25% mukutendeuka mukati momwedzi. Website yehotera yacho yakanga yatodavidza, asi kukwikwidza kwokunyora muudzame hwekadhi rechikwereti kwakanga kwakakwana kuodza mwoyo vashanyi vazhinji. Pashure pokugonesa kuripirwa mari yakapetwa nependi, mwero wokurasa wakaderera zvikuru.
Kupa mari yemotokari yepeyi kunobva kwawedzerawo. Utano hwenyika yose husina mhindu hwakakurudzira vatsigiri kugadzira matura ezuva rokuberekwa ndokuagoverana kupfurikidza neAussapp. honda yemari imwe neimwe yakabatanidza mubatanidzwa wemipiro yapanguva yakaiswa zvinhu. Nhimbe yacho yakapeta kaviri kuunganidza kwesangano kwomupi wemari kana kuti gore rakapfuura.
Kukurira Zvinetso Zvinozivikanwa Navose Zvokupa Neserura
Hapana ruzivo rwokugadzira zvinhu rwakakwana, pane zvipingamupinyi zvinozivikanwa uye nzira yokuzvigadzirisa nayo.
Mitengo Yemotokari Nemitengo Mipfupi
Nhimbe dzokutumira mashoko dzinogona kubatanidza mari inobva kuvanotakura kana kuti michina yemichina yemitsetse. Kuderedza, kusarudza mugove unogovera projekiti inojeka ndokurangarira kushandisa nhamba dzisina mari panzvimbo pemitengo mipfupi nokuda kwendyiko dzinopfuurira. Mamwe maplatifomu anopinza mari yacho muzvikamu zvawo zvokutenga.
Kunetseka Nezvaunoita Uri Woga
Vamwe vatsigiri vanonetseka kuti kunyora shoko rimwe chete kuchazvibatanidza kumashoko asingaperi. Kuvaka chivimbo, kutaura zvakajeka chiverengero chamashoko chazvichagamuchira ndokugovera muraidzo wakasarudzwa mumhinduro yokutanga imene. Zviwirirane nenhungamiro dzeCTIA nokuda kwokutengesa SMS. Shandisai sarudza nakaviri nokuda kwemashoko anodzokororwa.
Kuoma Kunzwisisa Kwekuongorora
Kubatanidza chikuva chinotakurirwa kupa kunhaka yeCRM kunogona kuva nemhesano. Tsvaka zvikuva neAPIS yakasimba kana kuti kubatanidzwa kwapamberi kwokuvakwa. Kana ukashandisa CMS isina musoro seDraiceus, unogona kugadzira kufambiswa kwetsika uko kunobatanidza zvakananga nedhesiki yedata yako, kuchikupa udzori hwakakwana pamusoro pemitengo noruzivo rwomupi. Benges in wemufambisi webhizimisi ane unyanzvi kana kuchidikanwa.
Nguva Yemberi Yokupa Nemotokari: Chii Chinotevera?
Kupa kwemotokari hakurevi kure. Mipiro inodzorwa inobatanidza mipiro inoitwa nenzwi kupfurikidza navatauri vakangwara (Alexa, Google Frost), vimbiso yebiometric (kunyora kana kuti kutarisana) nokuda kwemari inodzorwa nokukurumidza zvikuru, uye yakapinzwa mukati memikoto mipenyu nezvinoitika. Mukuwedzera, kupa nemotokari kuchatsamira zvikuru pauchenjeri hwokugadzirwa kuti azive kuti mutsigiri angapa rini uye kuti angapa sei, achikwanisa kubudisa. Zvipiso zvinoramba zviri mberi kweizvi zvichava nohudzani, hunosimba zvikuru.
Mipiro yeBlockchain yakavakirwa pamicrochain nemipiro yechero yechero iri kutanga kudirawo munzvimbo isingabetseri mhindu, uye michina inofamba ndiyo mibatanidzwa yomuzvarirwo zvikurusa yeidzi makirasi matsva ezvombo. Masangano anodisa kuedza zvino achasanoiswa sezvo chizvarwa chinotevera chavapi chinokarira kunyange kuva chisina musengwa, chisina miganhu.
Mugumisiro: Kupa Nemotokari Hakuchadiwi
Ruzivo rwemotokari rwakabva panzvimbo inotakurika kuenda kunzvimbo inopa mari. Runosangana navapi munguva yavo yorupo, kubvisa kusawirirana, uye runogovera mashoko anokosha ayo masimba anongwarira nhimbe. Kana uri bhengi rezvokudya ramarudzi ose kana kuti romunzvimbomo, kubatanidza mapeji-anoenda kudivi, uye zvikwama zvemichina zvichawedzera zvakananga nhamba yavanhu vaunogona kusvika uye chitsama chaunogona kukwidza. Chitsama chacho chinoenzaniswa nokudzoka kwomutsivikidzo nebhadharo yomunzvimbomo.
Tanga zvishoma() Sarudza nzira imwe yokupa nayo, kuishandisa zvakanaka, uye yera migumisiro yacho. Ipapo wedzera, vatsigiri vako vava kutoshandisa foni dzavo.