Table of Contents

Kutarisira ukama hwavanhu vose mukati menjodzi youtano hwavanhu kunokosha nokuda kwokudzivirira ruvimbiko rwavanhu, kuva nechokwadi chokukurumidza kuparadzirwa kwamashoko akarurama, uye kutsigira nzanga yose zvayo zvakanaka. Apo tsaona yekurumidziro, nzira dzekurukurirano dzinoshandiswa nehurumende, masangano outano, uye masangano avanhu oga zvinogona kupesvedzera zvikuru mufambiro wavose, kunamatira kumitemo youtano, uye kupesvedzera kwokuvamba kwacho pachakwo. Nhamburiko dzinobudirira dzinobetsera kuderedza kuvhunduka, kupesana nenhema dzine ngozi, uye batira pamwe chete pakati pezviremera nevoruzhinji. Nyaya ino inopfuudzira miitiro yakanakisisa yokutarisira ukama hwavanhu vose mumugariro wenjodzi youtano wavose, kugovera nhungamiro inoshanda nokuda kwavanachiremba navatungamiriri.

Kunzwisisa Kukosha Kunokosha kwePR Munjodzi Youtano Yavose

Mukati menjodzi youtano (kana iri denda, kutanga kwehosha itsva, kana kuti chinoitika chinokosha chinoshatisa) nzira iyo mashoko anokurukurwa nayo inogona kuumba nayo zvakananga migumisiro youtano. Kujeka, kuoneka, uye kurukurirano yakakodzera nguva zvinobetsera kudzora nhepfenyuro, zvinoderedza kupararira kwenyerekupeta, uye zvinosimudzira kunamatira kunhungamiro dzoutano dzinobva kuufakazi. Kunzvera kwakaratidza kuti kunyora mashoko kwoufakazi kunogona kuderedza chivimbo chavanhu uye kunotungamirira kumiitiro isina kuwirirana, yakadai sokuramba kudzivirira majekiseni kana kuti kufuratira zviteko zvokuvandika.

Ukama hwevoruzhinji muna ikoku hunopfuura kutarisirwa kwezvinobudisa nhau. Hunobatanidza kuvimbisana kwenzanga, kurukurirano yengozi, kubatana kwengozi, uye kutarisirwa kwomukurumbira. Mapango akakwirira: kudarika kumwe kunogona kuwedzera kutya, kuderedza zviremera zvoutano zvavanhu. Naizvozvo, nyanzvi dzePR dzinofanira kubatanidza kururama kwezvokurapa nenhau dzinoratidza kunzwira tsitsi uye kujeka.

Miitiro Yakanakisisa Yokutarisira Ukama Hwavose Mukati Menjodzi Youtano

Miitiro inotevera inoumba mavambo ekurukurirano yechinetso choutano chinobudirira. Imwe neimwe yakasimbiswa nemienzaniso yenyika chaiyoiyo nenhungamiro yenyanzvi kubva kumasangano akadai se World Health Organization ne U.S. Centers for Disease Control and Prevention.]

Gadza Boka Rekurukurirano Rakazvitsaurira Renhamo

Gadza boka rinoshanda pakati peboka rinoita kuti pave nenjodzi dzose dzinokonzerwa nokutumira mashoko, kukurukurirana kwezvinobudisa nhau, uye kushandira pamwe. Boka iri rinofanira kubatanidza vamiririri venhau dzavose, vezvokurapa kana kuti vesayenzi, zano remitemo, uye kurukurirano dzemichina. Nheyo imwe yokuonana ne(a a detation translated syndromes) inoderedza ngozi yokuparadzira mashoko anopesana mumikoto.

Taura Mashoko Akarurama, Akakodzera Nguva, uye Anotorwa Nemabasa

Kumhanya kunokosha, asi kururama hakutongofaniri kuiswa. Kubudiswa kunobvumikiswa parudungwe rwenguva dzose(Zuva nezuva), kana kuti kunyange kanoverengeka pazuva sezvo mugariro wacho uchichinja (kuchengeta vanhu vachizivikanwa apo vanoramba vachiva vasingadi kufungidzira. Shandisa mutauro wakajeka, dzivisa foni dzisiri madikanwa, uye kubatanidza danidzo dzakajeka kuchiito (mr., “Show chanza kazhinji kazhinji,”“ Enda kumba kana chiri chiratidzo”.

Shandisa Nzira Yokukurukurirana Nenzira Dzakawanda

Hapana chiteshi chimwe chete chinosvika munhu wose.Counganidza zviteshi zvenhau zvegamuchidzanwa (misangano yeterevhizheni, kubudiswa kwemapepanhau, terevhizheni nebvunzurudzo dzenhepfenyuro) nezviteshi zvemichina (zvinobudisa mashoko zvenzanga, mawebsite epamutemo, matsamba eemail, zvingwa zvokufambisa mashoko nemakombiyuta). Chirairidzo chechikuva chimwe nechimwe: zvipfupi, zviono zvesokubudisa mashoko; mipfupinduro ine udzame hwemapeji ewebhu; uye zvinowanika, zvokushandurira zvinhu zvenzanga zvine unyanzvi hushomanene hwechiNgezi kana kuti zvokudzidza.

Ita Kuti Kuona Zvinhu Zvakajeka Nokutendeseka Zvive Pakutanga

Kuvimba imari inokosha zvikurusa mukati menjodzi. Bvuma pachena kusavimba, ngozi dzinozivikanwa, uye ganhuriro dzipi nedzipi muzivo yazvino. Kana zvikanganiso zvikaitwa (semuenzaniso, chishandiso chebvunzo chenhema kana kuti mhinduro inononozeka) yainokurumidza uye inoratidzira zviito zvokururamisa. Vanhu vanogona kutsungirira kusavimba kuri nani zvikuru kupfuura zvavanogona kutsungirira kufukidzwa kana kuti kunzwika kwokuzvikwidziridza.

Vatungamiriri Venzanga Nevaipesvedzera Vaivimbwa Navo

Aya manzwi anovimbwa anogona kusvika vanhu vasina dziviriro kana kuti vanopanikira avo vangasavimba nemikoto yavakuru vakuru.

Kuongorora Kutongwa Kwavanhu Vose Nokukurumidza Kuchinja

Shandisa zvishandiso zvokuongorora zvinobudisa nhau, zvirongwa zvokuteerera zvinobatsira vanhu, uye mashandiro omunzanga kuti uone kuti vanhu vaizoita sei panguva chaiyo. Tsvaka mashoko asina kururama, zivisa zviri kumuka, uye gadziridza mashoko anenge achidiwa. Somuenzaniso, kana runyerekupe pamusoro pemigumisiro yenhomba ruchiwana mashoko, ruchibudisa pachena, uye ruchikoka nyanzvi nokuda kwemarusando eQ&A.

Kurwisa Nhevedzo Nemisikanzwa Nokushingaira

Gadzirira chibvumirano chekukurumidza kunyora mashoko enhema. Usakudza mashoko akaipa kupfurikidza nokuadzokorora pasina mashoko akapoteredza. Panzvimbo pezvo, shandisa “saybhuri yezvokwadi” kusvika: tanga kutaura idi rakarurama, bvuma zvishoma kutaura kwenhema, uye ipapo nyorazve idi rakarurama. Mubatanidzwa namasangano eidi nezvikuva kumisa kana kuti kubvisa zvinokuvadza zviri mukati. CDC inhungamiro ya [ inogovera gadziriro dzinoshanda nokuda kwebasa iri.

Mazano Okukurukurirana Kuti Zvibudirire: Tone, Kunzwisisana, uye Kunzwira Vanhu Tsitsi

Kukurukurirana zvakanaka kunokanganisa hakungogumiri pane zvaunotaura asi matauriro aunoita.

Mashoko Akasiyana - siyana Aitaurwa Nevanhu

Mashoko evashandi vezvoutano anofanira kusanganisira mashoko ounyanzvi nemirayiridzo yezvoutano; mashoko evoruzhinji anofanira kuva akapfava uye anovimbisa. Shandisa mashandisiro aunoita kuongorora kana kukurukurirana kwako kuchinzwika nemapoka akadai sevabereki, vanhu vakwegura, vashandi vanokosha, kana kuti vechiduku.

Dzivisa Kuongorora Zvinhu Zvakagadzirwa Nezviverengero Zvakaoma Kunzwisisa

Kunyange vateereri vakadzidza zvikuru vanogona kuparapatika kududzira mashoko ezvipuko akadai se “R0,” kana kuti“ mwero wekufa.” Kushandura mashoko mukuenzanisa kwaidzokororwa (“ngozi yakafanana...”) ndokushandisa zvinobatsira kuona zvakadai semapicture, machati, uye mavhidhiyo mapfupi. Apo nhamba hadzidzidzidzivisiki, dzinoapa nemashoko akapoteredza (umr., “kubva pavanhu 1 000 vane hosha yacho, 15 vangada kuiswa muchipatara”.

Ratidza Tsitsi uye Bvuma Kuvhiringidzika Kwepfungwa

Njodzi dzoutano dzinoparira rutyo, nhamo, uye kudzongonyedzwa. Pakutanga kwechikamu chiri chose chemashoko, bvuma kuvadziko yemirangariro. Shandisa mashoko akadai se “Tinonzwisisa iyi inguva yakaoma” kana kuti“ Vazhinji munzanga yedu vari kukuvadza.” Tsitsi dzinovaka ukama uye dzinoderedza murangariro wokuti zviremera zvakaparadzana kana kuti zvinoshatisa tariro kana kuti mutauro unozvidza zvikuru uyo unoderedza kutambura chaiko.

Gadzirira Kunyanya Kusimba

Dzidzisa vatauri vose kuti vabate mibvunzo yakashata, uye vaudze mabhokisi akajeka anosanganisira mashoko anokosha, mashoko anokosha, uye mashoko anokosha. Panenge pachibvunzurudzwa, vanhu vanofanira kuramba vakadzikama, kubvuma apo vanenge vasingazivi mhinduro (nechipikirwa chokutevera), uye dzivisa kufungidzira. Kutamba nenhau dzakaoma kunokosha.

Kuvaka Rongedzero Yenjodzi Yokukurukurirana Pamberi Penhambo Yekurumidziro Inotevera

Gadziriro ndiyo inodzivisa budiriro yePR inokosha zvikurusa mukati mechinetso choutano. Masangano anoisa mugadziriro yakasimba yekurukurirano yenjodzi pachine nguva mberi anogona kutumira mashoko mumaawa, panzvimbo pamazuva. Zvikamu zvikuru zvegadziriro yakadaro zvinosanganisira:

  • Mashoko akatenderwa nePrefect maxtemp nokuda kwezvinoitika zvinobvira zvikurusa (pag., kupararira, kushatisa, kuperevedza kwenhomba).
  • A dare ravafundisi vagadziri vechisarudzo rakatenderwa kubvumira kubudiswa panguva yakafanira pasina tepi tsvuku yakanyanyisa.
  • Vakwanyina venzanga vanozivikanwa nePrefect nendaza yamanzwi omunzvimbomo anovimbwa anogona kukudza kurukurirano dzapamutemo.
  • A zvirongwa zvedavidzo zvemichina kubatanidza peji yenjodzi iri pawebsite, kuwanikwa kwenhau dzemasangano enhau, uye gadziriro yeziviso nokuda kwemhevedzo dzemashoko/email.
  • [ Kurovedza media nokuda kwoutungamiriri uye horosi inochinjana yavamiririri vanowanika vachitaura mitauro yakawanda kana zvichidikanwa.
  • Rovedzo yokuwedzera muviri inoitwa gore negore kuedza purani yacho mudzvinyiriro chaiyoiyo.

Fundo Dzezvinoitika: Zvidzidzo Zvehosha Dzoutano Dzazvino Uno

Kupararira kweEbola muWest Africa kwa2014 - 2016

Mukati mekuvamba kweEbola, nhano dzokutanga mubvumirano yenzanga . zvakadai sezvikwata zvoutano zvokumwe hazvisati zvichibvunza magamuchidzanwa omunzvimbomo okuviga nemhinganidzo. Gare gare, kubatana navatungamiriri vomunzvimbomo nokubatanidzwa kwavazivikanwi vamagariro avanhu navakurukurira mumapoka akavandudza zvikuru kuwirirana. Chidzidzo: mashoko omunzvimbomo nenzwisiso yetsika hazvisati zviri zviyaniki[ mativi ePR.

COVOID - 19 Pandemic (20201023)

MUVENGO weCOVID-19 wakagovera zvose zviri zviviri ngano dzomuenzaniso nenyevero. Nyika dzakafanana neNew Zealand neSouth Korea dzakabudirira kuchengeta chivimbo chavanhu nokupfupikisa kwechisainekete, kujeka kwezuva nezuva uye “tiri muiri shoko pamwe chete. Nenzira yakapesana, mashoko anobva kuutungamiriri hwenyika mudzimwe nyika pamusoro pokushandisa mabhaisiko, kurapa, uye kupfumbata-pfuudza kwejekiseni kwakatungamirira kunyonganiso nokuparadza. [FLT:]]

Kupunzika kweMonkeypox (Mpox) 2022

Mhinduro yemupox yakaratidza ukoshi hwekurukurirano yakanangidzirwa, isingachinji. Chidzidzo: statuma inobatanidza vhairasi kunzanga dzakati pasina rondedzero yakafanira yakatanga kudzongonyedza ndokuvhiringidza nhamburiko dzoutano hwavanhu. Zviremera zvoutano zvavanhu zvakakurumidza kutenderera kuti zvive zvinobatanidza, mashoko akavakirwa pasayenzi ainangidzira ngwariro pamifambiro panzvimbo pezivikanwo. Chidzidzo: statuma inoparadza chivimbo [[ nguva dzose]

Mabhaisikopo Anoshandisa Zvemagetsi Nezvinobudisa Nhau Zvenzanga Zve PR

Madhigirii ane minondo yakatakurika miviri muchinetso choutano: anogona kuparadzira mashoko anoponesa upenyu nokukurumidza, asi anoitawo kuti hero iparadzike. Heyi miitiro yakanakisisa yokuwedzera betsero apo anenge achideredza ngozi:

Shandisa Mawebsite Nemagumbeze Zvinopiwa Vakuru Semanyuko Echokwadi

Ita nzvimbo yepawebsite yesangano rako ine Q&as, maflashboard, uye zvinhu zvinodhaunirodha. Rangarira kuisa muchina wekurukurirano unogona kupindura mibvunzo yavose mumitauro mizhinji 24/7, kuderedza mutoro paminheve inopisa uye kusunungura vashandi nokuda kweshanyo dzakaoma.

Shandisa Maturusi Okuteerera Nenzanga

Platforms dzakadai seBrandwatch, Talklaker, kana kuti Collemtungcale inokubvumira kutarira kurukurirano, kuziva runyerekupe runokomba, uye kuziva zvisaririra zvenzvimbo zvinonetsa. Shandisa mashoko aya kuzivisa kubudiswa kwako kunotevera kana kuti rusando rupenyu.

Batanidzira Nenzira Yakananga, Kwete Kungofutunuka Chete

Nhepfenyuro dzesocial network dzisati dzichifanira kuva chinhu chimwe chinongoda kuitwa. Pindura kumibvunzo, onga vashandi vapamberi penzvimbo, mashoko asina kururama akarurama zvakananga pasi peposvice (panenge pakafanira), uye mugamuchiri anogara marusando eQ&A nenyanzvi dzoutano. Uku kuvapo kwokushingaira zviratidzo zvokuti sangano riri kupa ngwariro neitiro hanya.

Yakabatanidzwa ne PlatformCheckers

Vaudzei kuti mashoko akarurama uye kuti vakumbire kuongororwa kwezvinokonzera utachiona hwenhema hunokonzera ngozi dzoutano.

Kuyera Kubudirira KwePR Mukati Mechinetso Choutano

Kushandiswa kwemichina inopfuura kubudiswa kwemichina (muchib., nhamba yezvinobudiswa) uye kubata mugumisiro netapuro.

Kusvika Nokubatanidzwa

Shandisaiwo mitemo yeUTM kuti muone kuti ndeipi mikoto inonyanya kufambisa motokari ichienda panzvimbo yaunosangana nedambudziko.

Kungwarira Kunzwisisa Nomufambiro

Somuenzaniso, pashure pokunge wavhiyiwa, bvunza kuti “Unoziva here kuti ungavhimwa kupi?” uye kuti,“ Unoda kuvhiyiwa mumavhiki maviri anotevera here?

Kuvimba Nekupiwa Mutongo

Shandisa maturusi okunzvera mirangariro kunyora kuchinja kwechivimbo chavanhu nechimiro chemirangariro (munzira, hasha, rutyo, tariro) mumativi ose anodudza sangano rako. Uyewo, kunzvera nhau huru dzinorondedzerwa nenhau), vatori venhau vanonyora mhinduro yako seyakakwana kana kuti yakanyongana here?

Gadzirisa Kumhanya Nokururama

Enzanisai nguva yenyu nezviratidzo zvesangano renyu. Panguva imwe cheteyo, nguva nenguva nzverai mashoko enyu akabudiswa nokuda kwezvikanganiso zvechokwadi uye kuzvidzwa.

Kurangarira Kwoungwaru Muchinetso Choutano

Zvinonetsa zvoutano hwevanhu kazhinji zvinomanikidza kutengesa zvinhu zvakaoma pakati pekumhanya, kuva woga, kujeka, uye kuva baba. Chisarudzo chiri chose chinofanira kutungamirirwa negadziriro yakajeka yetsika.

  • Tsvaka utongi: Dzivisa mutauro unowirirana; govera zvikonzero zverumbidzo uye remekedza mano avanhu okuita zvisarudzo zvokuziva.
  • dzivirira kuvanzika: Usazivisa somunhu oga mashoko outano anozivikanwa pasina mvumo, kutoti kuchidikanwa uye kuri madikanwa chose chose nokuda kwoutano hwavanhu.
  • promote equite: ichokwadi kuti kurukurirano inosvika kuchiverengero chavanhu chakaderedzwa uye chisingachengeterwi zvikuru (hazvisati zvichingova bedzi izvo zvinoruma muChirungu kana kuti zvinopinda paInternet.
  • Dzivisa rutyo: Kunokosha kuratidzira uremu, kunyanyotamba ngozi kunogona kuparira kutya ndokudzongonyedza chiito chinovaka. dzikamo nenhano dzakajeka vanhu vanogona kutora.
  • Kuratidza pachena pamusoro pokusava nechokwadi: Apo mashoko anenge asina kukwana, taura nokutendeseka kwazvo, panzvimbo pokuita zvipikirwa zvenhema kana kuti kupa fungidziro sezvine chokwadi.

Kutarisirwa Kwenhambo Yakareba Pashure Penjodzi

Kana dambudziko routano rakakomba rangoderera, basa rehurumende hariperi. Kuzivikanwa kwenguva refu kwesangano racho (hwungava idhipatimendi routano, chipatara, kana kuti kambani yemishonga) kunoenderana nemagadzirire arakaita dambudziko racho uye kuti rinochinja sei kusvika pakunaya.

Ita Kuhwirudzura Pashure Pemabiko

Boka boka kuti riongorore zvakashanda, zvisina, uye kuti igadziriroi dzinoda kuvandudzwa. Kunyora mushumo wapashure pekuita (nezvisakiso zvakafanira nokuda kwechengeteko yokushanda) kuti uratidzire kuzvidavirira netsika yokudzidza.

Kuramba Tichivimba Nomurangariro Unopfuurira

Kuona kuti pane imwe nzira yauchashandisa kunoratidza kuti uri mutariri akavimbika weutano hwakanaka, kunoita kuti vanhu vagare vachiongorora zvinhu, vadzidze zvidzidzo uye vagadzirire kutyisidzira kwauchasangana nakwo.

Chengetedza Yeuko Yakarongwa

Ita bhuku rekutamba nokuda kwenjodzi kuitira kuti zvidzidzo zvisarasika kana nhengo dzetimu dzichichinja.

Batsirai Dzidzo Yavose Inopfuurira

Somuenzaniso, ramba uchisimudzira utsanana hwemaoko, kudzivirira majekiseni, uye tsika dzokufema, kunyange kana njodzi yacho yakurumidza kupera.

mhedziso

Kutarisira ukama hwavanhu vose mukati menjodzi yeutano hwavanhu ndimumwe wemitoro inodenha zvikurusa nyanzvi ipi neipi yekurukurirano inogona kutarisana nayo. Shingamiro dzevoruzhinji . Shimbiro dzevoruzhinji, mufambiro woutano, uye pakupedzisira upenyu (hadzingave dzakakwirira. Nokutanga boka renjodzi dzakatsaurirwa, kugovera mashoko akakodzera enguva yakafanira neakarurama, kuronga mikoto mizhinji netsitsi, kuongorora nokunangidzira mberi, masangano anogona kudzora migariro iyi yakakomba nokuvimbwa netsitsi. Miitiro yakanakisisa yakarongwa pano, inoziviswa nezvidzidzo zvinobva kumavambo chaiwoiwo enyika inotsigirwa nezviremera zveutano, inogovera mamepu yemiitiro yokudzivirira utano hwenzanga nomukurumbira wesangano apo kunenge kuri nhau huru. Kukurukurirana kwendangariro hakusi chinhu chinonakidza; ichinhu chinokosha pakupindura utano.