Simba Renhau Yakagadzirwa Zvakanaka

Rupo rwuri rwose rune basa, asi harusi rudzi rwuri rwose runotaura basa iroro nenzira inosunda vanhu kuita chimwe chinhu. Nyaya inochinja musiyano pakati pezvaunoita uye nei uchiita. Inochinja nhamba dzisiri dzechokwadi kuva zvinoitika zvavanhu, dzinobatanidza vapi, vazvipiri, uye vatsigiri ku chinjo chaiyo yavanobetsera kuita. Kunzvera nguva dzose kunoratidza kuti kurondedzera kunowedzera mwero yemipimo yezvipiso nemhizha. Kutaura idi, fundo yakaitwa neStanford Social Innovation Review yakawana kuti nhau dzenhau dzinonyengetetesa zvikuru kupfuura mashoko oga apo dzinopa miuyo yenzanga. Website yenyu inobetsera ndiyo nzvimbo inonyanyooneka nokuda kwenhau idzi dzinoshanda sekokera kukuita. Nyaya iyi ichakufambisa mashoko kuti uvake mubato unovakidzanwa muzvinhu zvinofadza, uye vashanyi vatsigiri vanobva mukubudirira.

Kunzwisisa Zvaunonzwa

Usati wanyora shoko rimwe, unofanira kuziva wauri kunyorera. Zvikamu zvakasiyana - siyana zvavateereri vako zvichabatanidza nezvinonyandura mirangariro yakasiyana nezvinoshanda. Mupi mukuru angaitira hanya miuyo inogona kutsungirirwa uye kuchengetwa kwenguva refu, nepo mushanyi wenguva yokutanga angasundwa nokuchinja kwomunhu. Kutaurira vateereri nhau yako kurutivi rumwe norumwe runowedzera kuva runokosha uye kushanda.

Kuronga Vateereri Vako

Tanga nokuita vanhu vari nyore vanobva pamashoko auri kutsigira.zvikamu zvinowanzotaurwa zvinosanganisira:

  • [ Vashanyi vatsva vari kudzidza pamusoro pechisakiso chako kwenguva yokutanga. Vanoda mashoko akapoteredza nechinhu chinonyengera.
  • [ vapi vanotora [ avo vanotovimba nesangano rako. Vanoda kuona tapuro inopfuurira yemipiro yavo uye vanonzwa rudado mukuva rutivi rwechigadzikiso.
  • [ Varidzi venhau [ vanofarira kubatanidzwa kwemaoko. Vanoonga nhau dzinosimbisa chiito chenzanga uye kuvimbisana kwomunhu oga.
  • [ Vakwanyina veCORporate [[[FLT: 1]] vanotsvaka tsinhirano nerevo yavo yeCSR. Vanopindura nhau dzinoratidzira kuva nounyanzvi, unyanzvi, uye ROI yakajeka mukuwirirana nemiuyo yenzanga.

Zvii zvingaita kuti vasaita chimwe chinhu?

Kurondedzera Rwendo Rwemirangariro

Vanhu vanoratidza kuti zvinhu izvi ndizvo zvinoita kuti vanzwe vachinzwisisa. Tsitsirwa, tariro, hasha kana kuti kusaruramisira.

Kuunganidza Nyaya Nemashoko Echokwadi

Nyaya yako inofanira kubva muzvakaitika chaizvo zvevanhu kana kuti nzanga dzaunoshumira. Yakanyanyosimudzirwa inokanganisa kuvimbana nokukurumidza. Tanga nokuvaka gadziriro yokuunganidza nyaya kubva kuvabatsiri, vashandi, uye vazvipiri.

Kuunganidza Zvikamu Zvokuongorora Nezvenyaya

Yakarongeka bvunzurudzo nevanobatsirwa nemibvunzo yakazarurwa yakadai seyokuti, Upenyu hwakanga hwakaita sei usati wabatsirwa? uye "Mamiriro ako ezvinhu achinja sei?

Vazvipiri nevashandi vepamberi penzvimbo yepaIndaneti vanogonawo kutsanangura zvinhu zvine simba. Vangarondedzera nguva yazvakaona zvichichinja, izvo zvinowedzera kuvimbika uye kufadza. Chengeta nyaya idzi kupfurikidza nezvimiro zviduku zvokudzokorora mashoko, marusando eemail akatsaurirwa, kana kuti bhokisi reposi rakatsaurirwa. Ita kuti zvive nyore kuti vanhu vagoverane: Google Shoogle pfupi yakabatanidzwa newebsite yako inogona kubudisa rukova rwakatsiginano rwechokwadi.

Kudzorera Nyaya Nemashoko

Kuziva kuti unoshandisa nzira iyi kunoratidza kuti unoshanda.

  • Nhamba yevanhu vakashumira munguva yakati
  • Pesenti inochinja zvakaita upenyu (se., kupinda chikoro, mari, utano)
  • Mutengo wemari inogamuchirwa pamunhu kana kuti mupi unobhadharwa mari
  • Kupedzwa kwepurogiramu kana kuti kutevedzerwa kwenguva refu

Somuenzaniso, panzvimbo pokuti "tabetsera vana vazhinji," iti "muna 2023, purogiramu yedu yapashure pechikoro yakabatira vana 1 200, uye 89% yakavandudza kurava kwavo kupfurikidza nomwero wegiredhi rimwe. Uku kubatanidzwa kwenhau nenhamba kunozivikanwa se [ mubatanidzwa wedanho uye kunoshandiswa zvikuru namasangano akafanana neCharity: Mvura, iyo inotara matsime avanhu vamwe navamwe parutivi penhamba yenyika yose.

Kurangarira Kwoungwaru Nokubvumirana

Nguva dzose wana mvumo uchiziva usati wabudisa nyaya ipi neipi kana kuti mufananidzo. Tsanangura kuti nhau yacho ichashandiswa sei ndokubvumira munhu kuhwirudzura shanduro yokupedzisira kana kuchibvira. Dziviridza vanhu vasina dziviriro, zvikurukuru vana, kupfurikidza nokushandisa mazita okunyepera kana kuti zviso zvinopishana kana zvichidikanwa. Mukurumbira wako unotsamira pakubata vanhu vaunobatira noruremekedzo noruremekedzo. The Nonpize Technology Network (NTEN) inopa nhungamiro dzakaisvonaka pamusoro pokutaura nhau dzetsika muzvinhu zvavo zvemagetsi.

Kuumba Nyaya Yako Inotapura

Nyaya yakanyatsonyorwa iri nyore kutevedzera uye inogutsa mupfungwa.

Core 4: Sumo, Denho, Mushonga, Kubuda

Introduction:[[FT:1] suma munhu chaiye, mhuri, kana kuti nzanga. Shandisa udzame hwakajeka kuvaita kuti vave chaivoivo: zita ravo, udzame huduku pamusoro poupenyu hwavo, mufananidzo kana kuchibvira. Ikoku kunochinja nokukurumidza mashoko.

Chitsauko: Tsanangura chinetso chavakatarisana nacho usati wapindira. Ibva panzvimbo yapamusoro yemaidi kuti utsanangure kuti yakatapura sei upenyu hwavo hwezuva nezuva, mirangariro, uye nguva yemberi. Ndiko kwaunovaka tsitsi.

Tsanangura kuti mutsa wako wakapinda sei. Isa pfungwa dzako pamabasa akashandiswa nepfuma yawakapiwa. Dzivisai chidhindo; panzvimbo pezvo, shandisai mutauro wakadai se "timu yedu inopa masero emvura yakachena uye mhuri dzakarovedzwa mukugadzira" panzvimbo peku "takaita chirongwa chewash."

Mari yakabva: simbisa muuyo wakanaka nechinjo inopfuurira. Ibatanidza zvose zviri zviviri miuyo yemirangariro nerevo. Somuenzaniso: "mwedzi mitanhatu gare gare, mwanasikana waMaria akapotsa mazuva maviri bedzi echikoro nemhaka yourwere, uye Maria zvino ane bindu duku remiriwo rinogovera zvokudya zvemhuri yake.

Kuwedzera Kushanya Kunguva Yemberi

Pashure pomuuyo, batanidza tsinhiro pfupi inotarisisa mberi. Ikoku kunobatanidza nhau yomunhu oga nebasa rako guru uye kunokumbira muravi kuva rutivi rweganhuro inotevera. Somuenzaniso: "Maria imwe yemhuri dza 5 000 dzatinovavarira kusvika gore rino. Netsigiro yenyu, tinogona kuuyisa mvura yakachena kumusha wake wose." Ikoku kunoshandura nhau yacho kubva padivi rakavharwa kuva kokero yakazaruka.

Kushandisa Zvimiro Zviduku Nemifungo Yakasiyana - siyana

Somuenzaniso, taura nyaya yemumwe munhu womunzanga, unosanganisirawo inzwi romuzvipiri akabatsira kuvaka chikoro kana kuti mupi aitsigira chirongwa chacho.

Kunyora Netsitsi uye Nenzwisiso

Mutauro waunoshandisa unosarudza kana nhau yako ichinzwika sebatano yechokwadi yomunhu kana kuti sechinhu chokutengesa.

Ratidza, Usaudza

Panzvimbo pokuti "nzanga yakaonga," rondedzera zviito chaizvo: "Vakadzi vakaungana patsime idzva mangwanani ari ose, vachiseka nokukurukura sezvavaizadza majeri avo." udzame hwakajeka hwemirangariro hunonyandura yeuko yemirangariro ndokuita kuti chiono chinzwe kuva chaichoicho. Shandisa inzwi rinoshanda namazita akarepika.

Chengeta ndima dzakapfupika (_3 kusvika ku4 mitsetse yakakwirira). Kuchengeta kunzwika pamadhiramu eserura. Shandisa misoro nemisoro kuputsa mashoko, setaita pano. Dzivisa madhiragi eindasitiri neacranym kutoti kutoti zvichinzwisiswa zvikuru. Kana uchifanira kushandisa shoko rakadai se "purogiramu yeECD," nyora rugwaro rwokutanga: "kukura kwouhwana (ECD) purogiramu."

Kutamba Nenzwi

Chimiro chako chinofanira kuratidzira unhu hwesangano rako. Rupo runoshanda navana rungashandisa mutauro une ushamwari, une tariro. Sangano rezvokururamisirwa ringagamuchira inzwi rekurumidziro, rakatsunga. Chipi kana chipi chaunosarudza, ivai vanopfuurira. Chikanganiso chinozivikanwa navose chiri kutanga nhau nenzwi rakarongwa, rakafanana nerenhau uye ipapo kutendeukira kumutauro wokupa mariwo zvawo.

Kuedza kuti uone kana zviri kurehwa nenyaya yako zvichiratidza kuti uri kunzwa sei uye kuti zvinonyatsoratidza kuti uri kunetseka here.

Kushandisa Zvinooneka Zvinobudirira

Zviono hazvisi kushongedza, asi zvinoshanda muuropi hwomunhu zvinoshanda zvinomhanya zvikuru kupfuura rugwaro, uye zvinooneka zvinoorora zvinogona kuwedzera kuvimbisana ne 94% (mukuwirirana nenzvero dzakadudzwa neHubSpot). Zvishandise nenzira inoshanda kusimbisa nhauro yako.

Kusarudza Zvinooneka Zvakarurama

  • Mifananidzo inofanira kuva yakakwirira, yakaisvonaka, uye yapachokwadi. Dzivisa kurova kana kuti mapikicha emomete kutoti kuri madikanwa chose chose. Kana ukashandisa mifananidzo yemasheya, sarudza iyo inomirira nharaunda kana kuti mashoko akapoteredza ebasa rako.
  • Vidiyo ine simba gurusa nokuda kwenhau dzinotapura. Vhidhiyo yechipiri yomugamuchiri anotaura zvakananga kukhamera inogona kuva inonyengetedza zvikuru kupfuura mashoko ane chiuru. Chengeta mavhidhiyo mapfupi (pasi pamaminiti maviri) uye inobatanidza mashoko okuwana mashoko.
  • Information zvakaisvonaka nokuda kwokupa mashoko parutivi penhau. Somuenzaniso, ratidza mutsetse wenguva webasa kana kuti pamberi napashure pekuenzanisa. Maturusi akadai seCanva kana kuti muvhuro weDHOVHA anoita kuti zvive nyore nokuda kwavasati vari vasandisi venhau kuti vagadziri venhau dzenyanzvi.
  • Maaps anogona kuwana nhau yacho muruwa, achibetsera vapi kunzwisisa uko mari yavo iri kuenda. Mepu yokushandisa pawebsite yako inobvumira vashandisi kusvutira mbambo kuti vaone nhau dzakati.

Kuremekedza Chiremera Muzviono

Usatongoshandisa mifananidzo inoratidza vabetseri sevanhu vakasaitirwa chimwe chinhu, asi, iratidze kuti ibasa ravo pachavo. Mufananidzo waamai vanodzidza kurava unopa simba kupfuura mumwe wavo anogamuchira rupo. Nguva dzose kumbira mvumo usati watora kana kuti kubudisa mifananidzo, uye govera mashoko akapoteredza mumashoko akanyorwa. Somuenzaniso, "Miitiro yokurava nemwanakomana wake achishandisa mabhuku anopiwa nepurogiramu yedu yokudzidza."

Ita kuti mifananidzo ive yakanyatsonaka kuti ishande seizvi, (zvikanyanya pasina kurasika) woshandisa rondedzero yemateru kuti uwanike. Rugwaro rweAlt runatsiridza SEO, zvichiita kuti zvive nyore kuti vanhu vawane nyaya yako pachishandiswa mainjini okusecha.

Kudana Kuita Chiito

Zvino unofanira kushandisa simba iroro kuva danidzo yakajeka, inogombedzera yechiito (CTA). CTA ine utera kana kuti isina kujeka inogona kubvisa basa rose renhauro yako.

Kugadzira Makeke Anobudirira

  • shandisa zviito zvakasimba: "Pitai zvino," "Ibvai mumwana," "Ibvai. Dzivisai mutauro wokusashandisa wakadai se" dzidzai zvakawanda" kutoti iri danho bedzi rine mufungo.
  • [[[FT:0] Ita kuti kurumidziro: "Chipo chenyu nhasi chichatibatsira kusvika mhuri 100 nguva yechando isati yasvika. Rurimi runotapurwa nenguva runokurudzira chiito.
  • .Iite munhu oga: "Iwe unogona kuva chikonzero nei mwanasikana waMaria achienda kuchikoro". Iva neCTA kunhau yaachangobva kurava.
  • Zvinopa nzira dzakawanda dzokuita nadzo: Vamwe vanhu vangasava vakagadzirira kupa asi vachagoverana nhau yako kana kuti kusaina nokuda kwepepanhau. Rongai ndandanda yezvisarudzo kuti vagone kusarudza mwero wavo wokubatanidzwa.

Nzvimbo Negadziriro

Isa CTA yako yokutanga pedyo nomugumo wenhau, asi rangarirawo kuwedzera imwe pakuvamba ("bhatani re"ticking" kana kuti mutsetse wesunvani) nokuda kwavaravi vanoda kuita chiito nokukurumidza. Ronga bhatani nemavara nemavara akawanda. Pamuchina unotakurika, iva nechokwadi chokuti bhatani rakakura zvakakwana kudimbura nyore nyore.

A/B Ongorora CTAS yako. Kuchinja kuduku mumashoko kana kuti kuiswa kunogona kutapura zvikuru mwero yokutendeuka. Somuenzaniso, kusawana mhindu Make-A-Wish yakawana kuti kuchinja bhatani ravo romupiro kubva ku "Donate" kusvika ku "Kuwedzera shavo" ne30%, sezvinoshumwa nesangano.

mhedziso

Nyaya inoorora inoita zvakawanda kupfuura kuzadza peji pawebsite yako yomutsa yeyamuro − inovaka ukama, inoparira rupo, uye inoparira chinjo chaiyoiyo yenyika. Kupfurikidza nokunzwisisa vateereri vako, kuunganidza nhau dzechokwadi uye mashoko anotsigira, kuwiriranisa nhau yako nokuda kwesimba remirangariro, kunyora netsitsi, uye kuisa mashoko ako nezvinoonekwa zvine simba, unogadzira chishandiso chinotendeudzira vashanyiwo zvavo kuva vatsigiri vakavimbika.

Tanga nyaya imwe chete pabasa rako razvino woshandisa nheyo idzi. Chiinyora panzvimbo yako wonyora kuti inoita sei. Ipapo nyora kuti nokufamba kwenguva, raibhurari yako yenhau dzinokurudzira dzinova chinhu chaunoshandisa zvikuru mukukurukura kukosha kwebasa rako.

Nokuda kwokuravazve, nzvera zviwanikwa zvinobva SStanford Innovation Review pakuchinja kwenhau, kana kuti shanyo : Mvura [ nokuda kwemienzaniso yenhau dzinorondedzerwa nounyanzvi. The Nonpier Technology Network (NTN) inopawo [[FLT:] Digital Stolling Tolling Tort[ iyo inongedzero inokosha.

Nyaya yesangano renyu rinoyamura iri kumirira kuudzwa kuti risingakanganwiki.