Kunzwisisa Kukosha Kwemwero Yokugamuchira Chiverengero

Kuverengwa kwegore negore inzvimbo inoiswa vanhu muhurumende yehurumende yegutsaruzhinji uye kugoverwa kwemafashoni. Makore gumi oga oga, kuverenga kwacho kunotema kuti mabhiriyoni emadhora mumari inofambiswa nezvikoro, zvipatara, migwagwa, uye mabasa ekurumidziro. Kunorayirawo kuti zvigaro zvinenge zvinenge zvimire nyika imwe neimwe muU.S. Dzimba dzeVamiririri uye dzinoumba miganhu yemaruwa ehurumende. Kana nhamba yezvikamu zvehurumende ikawa, nzanga dzose dzinova pangozi yokusavapo, zvichitungamirira kurasikirwa nemari uye kuderera kwezvamatongerwe enyika. Somuenzaniso, kupfuudzira vagari vomumaruwa, vagari vemo vemadzinza nevemo, vana vaduku, kazhinji kavanodzorwa nedzimba dzinodzorwa zvikuru nokutora rutivi rwakaderera. Kupindura kwakaderera muboka remari kungareva mamiriyoni emasangano anoshaidzwa nokuda kwemibato yemibato yeMica, uye kubetsera kupfuupfumirayiridzo yezvikoro.

Mwero yokuwedzera yedavidzo yokuverenga vanhu haisi nharidzano yehurumende; inhau yokutonga kwakarurama. Munhau, mwero yokuzvidzora yave ichiwedzera mu60-70% munyika, asi dzimwe nzvimbo dzinoderera pasi pe50%. Nhimbe dzenzanga dzinopa nzira yakananga, inoparira kupedza nguva yavanhu ava uko vanotopedza nguva yavanopedza nayo nguva yemafoni avo nezvokudya zvenzanga. Nokusangana navanhu kwadziri, hurumende namasangano asingapi mari anogona kushandura musengwa wekurukurirano yenzanga. Chinokosha ndechokutumira mashoko ebasa rebhizimisi, anonzwika, anochekererwa nomuruzha, uye anodzorwa.

Zvirongwa Zvokubudirira Muhondo Dzezvinobudisa Nhau

Itai Kuti Muve Nezvamunobvumirana Zvinomisa Mupumburu

Munzvimbo ine vanhu vakawanda, kunyora mashoko pafoni kunofanira kukwikwidzana nevaraidzo, nhau, uye kugadziridza. Kubata pfungwa, zvinobatanidzwa zvinofanira kuva zvinofadza uye zvinofadza. Shandisa zvakajeka, zvinobatsira misoro mikuru: “Mhindu dzako = $1,800 pagore nokuda kwenzanga yako” kana kuti“ mumwe anoumba makore gumi anotevera. Kubatanidza izvi nemifananidzo yakajeka, mavhidhiyo mapfupi, kana kuti mapapu anokosha anotsanangura nzira yokuverenga vanhu, (pashure pedavi).

Kurondedzera nhau kunoshanda zvikuru. Vhidhiyo pfupi inotsanangura kuti mapurogiramu okuverenga vanhu akagadzirwa zvakagadzirirwa akabatsira sei chikoro chemwana wavo kuva nesimba kupfuura adhindi. Mushandisi [1] hungabudisa zviri mukati kufanana nemifananidzo yevanhu vakabata “IOUR `II" inoumba pfungwa yesimba renzanga. Kukurudzira kugoverana nokuita kuti zvinenge zvirimo zvive nyore kukopa nokugovera mashoko akanyorwa.

2 Shandisa Matanho Nezvinetso Kukupedza Kubudirira

A akatsaurirwa, nyore kuyeuka hashtag (g., #Census20, # COMENTI, # Make YourselfLigation) Kusunungura mashoko ose enhimbe mumativi makuru. Kunobvumira varongi kuronda kurukurirano uye kukurudzira vanoshandisa kutora mativi avo vamene. Rangarira kutanga denho: “Kutumira vhidhiyo yechakaita kuti uzadzise kuverenga uye tag.” Zvinetso zvinoshanda zvakanaka paTik Tok naInstagrays, apo purofiti inokurumidza kupararira. Nhari ndeyokushandura vashaitiri vebasa kuva vatsigiriki vanoshingaira. Commenta rine withro ane shoo yemi yokunyora mifaniro inowirirana inotsanangura uko uko kunokosha mumitauro mizhinji kusvika kusingasviki kuManglandland.

3. Shandisa Vatungamiriri Vevanhu Nevatungamiriri Venzanga

Kuvimbana chinhu chinokosha mukutora rutivi. Vanhu sezvingabvira zvikuru vanogamuchira kana mumwe munhu wavanoyemura kana kuti kuvimba achikurumbidza. Kushandira pamwe navakupesvedzera vomunzvimbomo − kwete bedzi vakakurumbira vorudzi, asi microinfluence vane batano dzakasimba nenzanga dzakati. Ivava vangava vatungamiriri vokutenda, vakuru vechikoro, vanasabhizimisi vomunzvimbomo, kana kuti vanhu vanogamuchirwa nevenzanga muguta rakati kana kuti boka redzinza. Vavarongedzei mapfundo akajeka, zviri mukati, uye batano yakananga yokugoverana. Tsigiro yavo inogona kutemwa nokupanikira, zvikurukuru pakati pamapoka anongwarira hurumende.

Somuenzaniso, mukati me2020 Census, Census Bureau yeU.S. yakabatira pamwe navakuchidziri vezvemagariro enhau muYouTube, Instagram, uye Facebook kuti vasvike vateereri vaduku. Vakuchidziridziri vakagadzira kugutsikana pamusoro pechikonzero nei nhau dzokuverenga vanhu kuvateveri vavo, kazhinji kazhinji vachibatanidza nhando kana kuti nhau dzomunhu oga. Uku kukurukura kwezera ramazera kwakabetsera kuita kuti mwero mukuru pakati pe 1834 000 gore na1963 000 condolds. Nzira yakafanana inogona kushandiswa pahurumende kana kuti mwero womunzvimbomo, kubatana namasangano enzanga akafanana namaraibhurari, mabhangi ezvokudya, uye mapoka evoruzhinji kuzvokushandira zvirongwa zvekushandira.

4. Kushambadza Kunoparirwa Nezvinobudisa Nhau Zvenzanga Nokuda Kwokuda Kuzviwanira

Kusvika kwemitengo inodzorwa kunokosha, asi kushambadza kunobhadharwa kwenzanga kunobvumira kuiswa panzvimbo chaiyo yakavakirwa pawwhowendi, nhamba yavagari vemo, zvirongwa, uye mufambiro. Kushambadzira kwenhamba kunogona kushandisa Facebook neInstagram kushambadzira manyuko akananga ezipu ine mwero yakaderera yenhau. Unogonawo kurongera nezera, mutauro, kana kuti mwero wedzidzo. Somuenzaniso, kushambadza muSpanish kunogona kutungamirirwa kumitevedzero yevagari veSpain muguta rakati, nepo kushambadza muHmong kana kuti Korea kungasvika munzanga dzeAsian. Kushambadza kwapadhina kunobatsirawo kutevera mashoko echipapunu kuvashandi vanovhura nyorera asi vasina kupedza kuverenga vanhu. Platforms neIn iIn inogona kushandiswa kusvika kuvana, senyanzvi dzebhizimisi duku kana kuti inyanzvi dzebhizimisi.

Kurangarira kwapakarepo: Kunyange kupedza mari kwakaderera kungaparira mvumo dzinokosha apo unobatanidza nokutumira kwakarongwa. A/B edza zvakasiana nokusikwa(video) mukupesana nomufananidzo wakasiana, mirangariro inowirirana nerevo yemashoko. (*to kusarudza kuti inzwisisoi. Sebenzisa magirati okudzimisa kutserevedza kutsatsatsa masvo (mazati echitsarudzo) uye kushandura kugadziridza mamiriro ezvinhu akasiana-pasi.

5. Ita Kuti Nguva Yako Ive Yakanaka uye Urambe Uchipfuurira

Nhimbe dzenhamba dzinofanira kupera munguva yenhamba yapamutemo (sezvingabvira March kusvikira muna July muU.S.) asi dzinogona kutanga nokuziva zviri mukati. Posta mukati memaawa epamusoro eshandisirwo nokuda kwavateereri vako. "freams manheru evhiki nevhiki. Shandisa kadhi rezvakabatanidzwa kuchengeta kuiswa kusina vateveri vanokurira. Kuwedzera kunofanira kuva kwakakwirira zvokugara pamusoro pehzonziri ēofōmind asi kwete kwakakwirira kwazvo zvokuti vashandisi vanoridza. Muvhenganiswa wemapadhi edzidzo, hwirobhai, nhau dzebudiriro, uye zvinobatanidzwa zveFAQuech zvinochengeta zvokudya zvakasiana-petwa. Shandisa nhau dzenguva pfupi dzemhinduro, (“vhiki yapera kupindura kombiyuta") uye mabhiri enguva dzose nokuda kwamashoko anoramba achisakara.

Kutanga Zviri Pachinhu Chimwe: Mazano Akananga

Zvinooneka Zvinoshanda

Nhamba dzinoratidza kuti vanhu vanoona zvinhu zvakapetwa ka60 000 kupfuura mashoko. Nhimbe, dzinoisa mifananidzo yakakwirira yakaenzana inoratidzira mhatsa yenzanga yako. Ratidza vanhu chaivo mumigariro yezuva riri rose(a mhuri panguva yezvokudya, mudzidzisi mukirasi, mukoti ari pakiriniki (nemashoko okubatanidza purogiramu dzinonyorwa. Kunyora mashoko emifananidzo inofanira kushandisa mavara akasimba nemifananidzo yakapfava kutsanangura nguva yokuverenga vanhu, dziviriro dzakavanzika, uye mashandisirwo anoitwa. Dzivisa mashoko anokosha; shoko rimwe guru kufanana neCanva rinopa magadziro akafanana nerodhisitisiro anogona kugadziriswa nokuda kwokunyora nyora nyora.

Vhidhiyo: Mipfupi, Punchy, uye Mobile 93 First

Vhidhiyo ndiyo purogiramu inonyanya kuiswa munhepfenyuro. Nokuda kwemishumo inofambiswa vanhu panzvimbo yazvo. Nhevedza, vavarira mavhidhiyo ari pasi pemasekondi 30 anozivisa shoko rimwe. Vharai nechioko: “Maiziva kuti mhinduro yako yokuverenga vanhu inobhadhara pashure pepurogiramu dzechikoro?” Ipapo ratidzai chiitiko chinokurumidza chevana mupurogiramu uye danidziro yokuita chiito. Shandisai mavhidhiyo anosvika pasi pevhu. Nokuda kwaYouTube kana Facebook, mavhidhiyo marefurefut Commentaiat beary il recurents agona kutaura nhedheadateji dzemibvunzo yakadai seyepachigaro kana kuti kuva nenzi. Nguva dzose wedzera manzwiro avanovhura mavhidhiyo akawanda anoona vhidhiyo pasina manzwi.

Mushandisi (4) Zvinotaurwa Sesecond Izvo (UGC) uye Matanho

Kurudzira vateveri kugoverana nyaya dzavo vamene kuti “Nei Ndichiverenga”. Ratidza idzi nzvimbo papeji yako yapamutemo (nemvumo) kuvaka voga voga. Ita makwikwi epikicha nomubayiro muduku (g., kadhi rokupa romunzvimbomo) nokuda kwechiverengero chakanakisisa . UGC haisati ichingogovera bedzi zviri mukati zvapachena asiwo zviratidzo zvokuti vanhu chaivoivo vari kutora rutivi, izvo zvinokurudzira vamwe. Mukunzvera kumwe, 2020 Censubs yakabudisa zviuru zvemapanyuro ebasa rapamutemo.

Kushandisa Vatsigiri uye Shamwari Dzenzanga

Macrograde Influencers v.

Micropiainfluencers (vaya vane 1 000 kusvikira ku 50 000) kazhinji kazhinji vane mwero yevimbiso yakakwirira zvikuru uye chivimbo chikuru munzanga dzakati. Vanokwanisa zvikuru kugona kufambidzana navo uye vanogona kubudisa zvinhu zvechokwadi zvinonzwika sezvisinganzwisiswi. Nokuda kwezvirongwa zvokuverenga vanhu, cherekedza vadzoreri vanoshingaira muzvinoparira zvehurumende, dzidzo, kana kuti mashoko omunzvimbomo. Kuvagovera netsumo pfupi yakapfava uye kuvarega vachigadzira nomutoo wavo vamene. Poti imwe inopesvedzera ingasvika bedzi zviuru zvishomanene zvavanhu, asi apo microtsi 20 yePinluencuers, kusvika kunokura zvikuru.

Kushanda Nemasangano Asiri Enguva Dzose

Kupfuura vakupesvedzera, shamwari ine masangano anotova nenzvimbo inovimbwa nayo munzanga dzakaoma: mapoka echitendero, nzvimbo dzetsika, makiriniki, uye gadziriro dzedzidzo yavakuru. Idzi shamwari dzinogona kugoverana manyuko okuverenga vanhu mumapepa avo, pakugoverana kwavo, uye mumapepa okushanda. Kupa masangano akagadzirira projectation nemashoko mumitauro yakakodzera. Kubatana neraibhurari yomunzvimbomo kungaguma nezviitiko zvinotsanangura kuverenga vanhu mumitauro yakawanda. Kushanda kwezvirongwa izvi kunowedzera zvikuru kupindura pasina kutenga zvinobudisa mashoko zvinodhura.

Kubudirira Kwenhimbe

Chinonyanya Kukosha Kuongorora

Nhimbe dzinobudirira idata . Ona mitsetse iyi muzvikuva zvose:

  • [ Chinyorwa: Kufanana, tsinhiro, uye chengetedzo. Kuvimbisana kukuru kunoratidzira kuti zviri mukati zvinonzwika uye zvingagoveranwazve.
  • Chinonyorwa uye Chinoonekwa: Vashandisi vakasiyana vapi vakaona zviri mukati? Kudzokorora mashoko kuvanhu vamwe chetevo kungasabudirira zvikuru kupfuura kukura.
  • Porobha [[FTR] Chikamu muzana chevashandisi vakavhura wirirano painenge iri. Izvi zvinoyera kuti shoko rako uye kugadzira zvinhu zvinogombedzera sei.
  • Mwero wekuchinja: Chikamu muzana chevashandisi vakapedza kuverenga vanhu pashure pokunge vapfinya. Ikoku kunogona kuteverwa kupfurikidza nebatano yetsika kana kuti peji yokumhara nemiraza.
  • Hurumende yeRevolution Data: Enzanisa mwero yezvimene neyapashure penhimbe munzvimbo dzanangananga. Maturusi akawanda paIndaneti, kubatanidza muchina weTende yeCensareau yeU.S. unogovera nguva dzose mashoko akavandudzwa.

A/B Kuedza Nokuva Netariro

Munzvere A/B kuedza pazvinogadzirwa, kopa, uye foni kuti zviitwe. Somuenzaniso, edza musoro mukuru pamusoro pe “Kufadza zvikoro” uye“ kumirira kwechokwadi kwezvamatongerwe enyika.” Edza mufananidzo wemhuri nechati yenhamba. Itai idzi nzvero kwamazuva mashomanene, ipapo rongai mari yakawanda kushanduro yokuhwina. Sarudzawo nguva nemwero. Shandisai peji neapostiki (Isctatus, Twitter Analytics, etc.) kuchenesa nzira yenyu nguva dzose.

Kugovera uye Denho

Kuwedzera kukwidziridza mhinduro dzezviverengero zvenhamba kunhimbe yesociation yakaoma nemhaka yokuti zvinhu zvakawanda (maposi, runhare, runhare, kufurira nhau) mamiriro ezvinhu. Zvisinei, unogona kushandisa zvishandiso zvokunzvera kubvunza vabvunzwa kuti vakanzwa sei pamusoro pekuverengwa kwavanhu. Kupa mhinduro yakapfava yakadai se “Wakadzidzai pamusoro pekuverengwa kwavanhu?” nezvisarudzo kubatanidza“ facebook,” “nhau yeInstagram,” .

Kukurira Matambudziko Anowanzoitika

Kunetseka Nezvaunofunga Kuti Ndiwe Uri Woga

Nhevedzano dzemagariro evanhu dzinogona kuparadzira mashoko enhema nokukurumidza(___vajeri kuti mashoko okuverenga vanhu achashandiswa nokuda kwokuita kuti vanhu vasapinda munyika, kuti mhinduro dzacho dzive dzakavanzika, kana kuti kuti kuverengwa kwavanhu chitsoro. Kudzivisa izvi, kutanga FAQ inhevedzano yakatsaurwa inopa ngwariro kunhau dzinonetsa. Shandisa manyuko apamutemo sepanotangira peji yeU. Censureaues Bureaution kuti aone dziviriro 13. Mubatanidzwa neidi reidi rezvipokanyo zvenzanga zvinotenderwa kubvisa ngano. Mumashoko, zvitsauko zvapanwa zvine chokuita nokupanikiro. Kushambadza kwapamutemo kunokosha; kumirira kuita kusvikira mashoko asina kushatarira.

Kuparadzana Kwemadhigirii Nemhinganidzo Dzokuwana

Haasi munhu wose ane foni kana kuti akavimbika. Nhimbe dzemakambani dzinofanira kubvuma izvi. Ipa mashoko nezvenzira dzokupindura nadzo dzinoitwa nefoni(---"--net), uye tumira mashoko kunzvimbo dzinonzi Withifii uye maraibhurari uko vanhu vanogona kuzadza kuverenga vanhu paIndaneti. Mumaruwa, shamwari yemabhizimisi emokushandira kuti ipedze. Uyewo, itai zvinhu zvinoshanda pamibatanidzwa yemakombiyuta yakaderera ine 76badtrain: Mifananidzo iri nyore kubudisa mamepu, uye maPDFS anogona kunyorwa kana kudhindwa.

Kuchinja Mutauro Netsika

Nzanga dzakaoma dzinowanzobatanidza vatami vachangobva kubuda uye vakurukuri vechiNgezi. Kushandurwa kwezvishandiso zvenhimbe kunofanira kuva kwakarurama uye kwakakodzera mutsika, kwete shanduro dzeGoogle shanduro. Basa nenzanga .Basa namasangano anotenderwa kubudisa mazamu mumitauro yakadai seSpanish, chiChina, chiVietnamese, chiArabia, uye chiTagalog. Shandisa mifananidzo inoratidza magariro etsika emhuri akasiyana- siyana uye zviratidzo zvechitendero. Pazvinobudisa nhau zvenzanga, unogona kuita kushambadza mumitauro mizhinji kuisa zvikamu zvakatsauka zvirongwa zvemutauro wakati.

Fundo Dzezvinoitika Nemienzaniso Yenyika Chaiyoiyo

Muna 2020, nyika yeCalifornia yakatanga nhimbe yemasangano makuru ezvemasangano enhau kuti iwedzere mhinduro pakati peLatino, Asia, uye Black nzanga. Dzakagadzira zvinhu mumitauro yakawanda uye dzakabatanidzwa nemasangano enzanga anopfuura 1 000. Mugumisiro: Kuwedzera kwemasangano eCalifornia kwakapfuura avhareji yenyika, uye maturakiti akawanda akasimba akaoneka kuti akapetwa kaviri nekaviri. Nha. Saizvozvowo, guta reSan Antonio rakashandisa mubatanidzwa wekushambadza kweFacebook kunoisa mishambadza yakananga uye kubatana nevatungamiriri vechechi vomunzvimbomo. Nhimberingedzero dzavo dzakaita kuti pave nokuwedzera kwe79959 muzana mukupindura mumitengo yezvinyorwa zvezvidhikiso zvezvidhindo. Mienzaniso iyi inoratidza kuti kuedza kwenzanga dzenzanga dzinobudirira, dzinofarirwa zvikuru dzinogona kufambisa musero.

mhedziso

Nhimbe dzenzanga hadzisi kungowedzerawo kuverengwa kwavanhu kwemagamuchidzanwa, asi iko kunokosha munyika ino. Nokuita kuti zviitwe, zvakanangidzirwa, zvive, kushandira pamwe chete nevatevedzeri uye masangano enzanga, uye kushandisa mashoko kuti zvinyatsoita, hurumende uye purofiti hazvisi chinhu zvinowedzera zvikuru. Betsero dzinowedzera kupfuura gore rokuverenga: nhamba dzakarurama dzinotungamirira kukutsigira mari nokumirira nenzira yakarurama kwegumi ramakore anotevera. Chikamu chimwe nechimwe, vhidhiyo, uye kumhanya kwese kunotiswededza pedyo nokusvika pakuverenga kwakakwana. Kutanga kuronga nhimberi, kuedza nguva dzose, kuedza zvinodikanwa nezvinoshuvo zvenzanga zvaunovavarira kusvika. Nguva yemberi zvenzanga yako zvinotsamira pairi.