Kutsigira kuverengwa kwevanhu kwave kuri basa rakaoma kumasangano ehurumende nemasangano enzanga. Kuverenga vanhu ibasa revhu, asi vanhu vakawanda havakuoni nemhaka yokusaziva, kusavimbana, kana kuti kungonzwisisa chikonzero nei kuri kukosha. Munzvimbo yanhasi inokurumidza, ine zvinhu zvakawanda, ine mashoko akawanda, mabhurocha nezviziviso zvakaoma, mapepa haachanyatsori chinhu. Kuongorora nokunyora mashoko kwave kuchikosha kuti zvichekwe nokunzwa ruzha, kutora ngwariro, uye kupa mashoko akajeka, anokosha pamusoro pokuvara.

Chikonzero Nei Nhimbe Dzinoonekwa Dzichikosha

Uropi hwevanhu hunogadzira mifananidzo inomhanya kanopfuura ka60 000 kupfuura mashoko. Chokwadi ichocho choga chinotsanangura kuti nei mashoko akagadzirwa zvakanaka angaratidza kukosha kwokutora rutivi mukuverenga vanhu kupfuura kunyora nhamba. Kushongedza kwemaziso hakusi nzira yokukurukurirana inobatsira vanhu kudzidza nokuyeuka mashoko.

Apo unobatanidza kopi pfupi nezviono zvinoorora, unoita shoko rinobvira zvikuru kugoveranwa, kunzwisisa, uye kuita chimwe chinhu. nokuda kwokuverenga vanhu, ikoku kunoreva kusvika vanhu vangaziva neimwe nzira: vagari vemo vaduku vanogara paIstagram naTik Tok, vakurukuri vechiNgezi vasiri vechiverengero vanobva munyika yose vanobetserwa nezvinoonekwa, uye mhuri dzakabatikana dzine nguva shoma yokurava magwaro marefu.

Nheyo Dzepfungwa Dzinobatsira Pakuoneka

Kuchinja pfungwa kunoverengeka uye rondedzero dzokudzidza zvinotsanangura chikonzero nei mifananidzo ichinyatsoshanda chaizvo kumabasa ehurumende:

  • [ Muuyo woukuru - Vanhu vane bviro huru zvikuru yokuyeuka mashoko anopiwa semifananidzo panzvimbo pamashoko oga.
  • Rondedzero inopa mufungo [ - Uropi hunopinza mashoko namashoko nezvinoonekwa kupfurikidza nemikoto yakaparadzana; kushandisa zvose zviri zviviri kusimbisa kudzidza.
  • Kuziva mari [ – Muzera remashoko akawanda, chiono chinoshamisa chinomisa mupumburu ndokuwana masekondi mashomanene anokosha engwariro.

Somuenzaniso, kuongorora kwe2020 Census kwakashandisa zvirango, magiramu anoshandiswa, uye mifananidzo yenzanga kuti kutsanangurirwe kudzivirira kwakavanzika uye nguva yokupindura.

Simba Rezvinyorwa Zvokusvika Kumwe Kuverenga

Zvinyorwa zvemifananidzo zvinosanganisira mashoko, mifananidzo, uye mashoko maduku kumunhu mumwe chete, zvinonyatsoshanda pakukurukurirana kwevanhu nokuti mashoko okuverenga vanhu ndeemuzvarirwo uye anogona kuonekwa. Chinyorwa chinogona kuratidza kuti mari inoshandiswa nehurumende muzvikoro, migwagwa, zvipatara, uye madhipatimendi okudzima moto yakabatanidzwa zvakananga kuti ive nhamba yenhamba yevagari vemo.

Nheyo Dzinokosha Dzokuronga Kuverenga Mari

Kusika mashoko asingashandi kwakaipa kupfuura kusatongovapo. Kuti unoita kuti munhu atore rutivi, teverai idzi nhungamiro:

  • Shoko rimwe guru pamufananidzo unojeka - Musaedza kutsanangura chinhu chiri chose panguva imwe. Isa ngwariro pabetsero imwe, yakadai se “Mashoko eCensus anounza $2,000 pagore kunzanga yenyu.”
  • Iripo dare ravafundisi – Shandisa ukuru, ruvara, uye kuisa zvinhu kuti zvitungamirire ziso romuoni kubva papfundo rinokosha zvikurusa kusvikira kuudzame hunotsigira.
  • [ Kutendeseka kwemabhakiti - Kuva nechokwadi kuti nhamba dzose dzakarurama uye dzinobva mumashoko okuverenga apamutemo. Mishproject inobvisa chivimbo.
  • Zvisarudzo zveruvara zvinojeka - Dzivisa misiyano tsvuku negirini yakaomera vaoni vakapofumadzwa nevakajeka.
  • Typtography inorava[[FLT] - Shood kusans-serif marekodhi akadai seArial kana kuti Helvetica, uye kuchengeta rugwaro rwomuviri inenge 14px.

Maturusi Okusika Zvematombo

Haufaniri kupiwa mugadziri wemashandiro enyanzvi kuti agadzirise zvinhu zvinoshanda.

  • Canva – Inopa magadzire ezvitatisi zvemazita okuverenga uye kuvhura pasi.
  • [ Piktochart-inozivikanwa nokuda kwokuona namano anochinjika.
  • Adobe Express - Kukurumidza, chisarudzo chakavakirwa pawebhu nokuda kwaavo vakarovedzana neAdobe sute.
  • Visme - Coverse realformation recure articture nemativi emifananidzo.

Masangano ane zvinhu zviduku, anogona kushandisa zvishandiso izvi kubudisa zviono zvenyanzvi mukupera kweawa. Chinokosha kutanga nerondedzero yakasimba yezviri mukati pamberi pokuzarura purogiramu yemapurani.

Nhungamiro Nenzira Imwe Neimwe Yokuita Nhimbe Yokuverenga Zvinooneka Inobudirira

Kugadzira nhimbe yokuona uchingoona kunogona kuvhundutsa, asi kuiputsa kuva nhanho dzinoita kuti ishande.Pazasi pane muitiro watogadzirirwa wokuverenga vanhu uko boka ripi neripi ringatevera.

Danho 1: Rondedzera Vawakarongera Kuteerera uye Kuparidza

Mudzidzi wekoreji ari munharaunda yeguta anoitira hanya mativi akasiana - siana okuverenga vanhu kupfuura mushakabvu womumaruwa. Gadziriro yevateereri vako pazera, nzvimbo inogarwa, mutauro, uye mashoko makuru anobudiswa nezvinobudisa nhau.

  • Vaduku vakura [1816-34] [[FL:1] – simbisa dziviriro dzakavanzika, mhinduro iri nyore yepaIndaneti, uye kuti mashoko okuverenga vanhu anotapura sei zvikwereti zvavadzidzi, dzimba, uye kufambiswa.
  • Mhuri dzine vana [ - Kusimbisa mari nokuda kwezvikoro, nzvimbo dzokutambira, uye makiriniki outano.
  • [ Matura [ – Kufunganya uko mashoko okuverenga anotsigira Medicare, mabasa enzanga, uye nzvimbo dzapamusoro.
  • [ Vakurukuri veAmerica / vasati vari vechiNgezi [ - Shandisa mifananidzo, mashoko echiNgezi akapfava, uye mashoko emitauro yakasiyana - siyana. Batanidza mifananidzo inoratidza tsika dzakasiyana- siyana.

Nhano 2: Sarudza Mamiriro Akaita Zvinhu Akanaka

Kushanda kwezvinenge zvichiitika kunogona kuva nezvimiro zvakawanda kupfuura kunyora mashoko.

  • [[FT:0] GIFS [[FT:1] - Short, zviratidziro zvinotsanangura nhamba imwe nokukurumidza. Zvikuru nokuda kwenhau dzenzanga.
  • girafiki dzeVidiyo – A 30 kusvikira ku 60 sekondi vhidhiyo ine manzwi nemifananidzo inofambisa mashoko. Zvinogona kugoverana paYouTube naTikTok.
  • Tsamba imwe - PDS inodhindwa yakakodzera nokuda kwenzvimbo dzenzanga, maraibhurari, uye marekitari.
  • Ufakazi hweweb husingashandiswi[[FT:1] - Vashandisi vanogona kudhudhurira kana kuti kubhururuka kuti vawanike mashoko akawanda. Zvakanakisisa nokuda kwemawebsite okuverenga epamutemo kana kuti mabroji epamutemo.

Danho 3: Chengeta Mashoko Aunovimba Nawo

Nhamba dzose mukuona kwako dzinofanira kuva dzekupupurira. Shandisa manyuko apamutemo akadai seU.S. Censurence Bureau, American Community Survey, kana kuti hofisi yenhamba yenyika yako. Ibataiwo mashoko omuzasi maduku kana kuti manyuko mumashoko enhau. Somuenzaniso: “Munyuro: U.S. Censureasure Bureauty. Izvi zvinovaka kuvimbwa nedziviriro pamashoko enhema.

Nhano 4: Nyora Chinyorwa Chakajeka, Chisingabvumiki

Usati wanyora, nyora runyoro runofukidza:

  • Musoro mukuru (betsero imwe inokosha zvikurusa yokutora rutivi).
  • Maidi matatu kusvikira kumashanu anotsigira kana kuti nhamba.
  • Chikumbiro chakasimba chokuti vaite chiito: “Kushanyira vanhu.gov kuti vapindure nhasi,”“ Scan code yeQR kuti izadze fomu racho,” kana kuti “Taura nemhuri yako uye vabetsere kuverengwa.”
  • Chero zvazvakapoteredza (zvikurukuru, “Kuverengwa kwavanhu kunoitika makore 10 ari ose; kunotevera ndekwomuna 2030.)

Ita kuti mashoko adzike - derne, aizi nokuda kwamashoko asingapfuuri 150 pamufananidzo mumwe nomumwe.

Danho 5: Kutanga Kugadzira Maselula

Vanhu vanopfuura 80 muzana vanoshandisa makombiyuta nefoni vanoshandisa mafoni.

  • Mavakirwo akaitwa akakwirira (matete uye akatetepa, akakodzera kupetwa).
  • Kukura kwemabhii makuru (misoro inenge 24px, muviri inenge 16px).
  • Ruvara rwakasimba runosiyana kuti rumirire panzvimbo duku.
  • Dzivisa udzame hwakaisvonaka hunonyangarika apo mufananidzo unoiswa pasi.

Danho 6: Taurawo Zvakajeka Nezvaungaita (CTA)

Mufananidzo wakanaka kwazvo haubatsiri kana usingaudzi vanhu zvokuita.

  • “ Ivai neaundida pamusi wa2020census.gov nhasi.”
  • “ Rugwaro CouNT kusvikira ku 12345 kuti uwane chiyeuchidzo.”
  • “ Goveranai mashoko aya neshamwari nhatu.

Kana zvichiita, batanidza gwaro reQR rinonyatsobatanidza kuverengerwa kwevanhu.

Kushanda Nezvirongwa Zvokuona Zvinooneka Zvemadhigirii Akasiyana - siyana

Kushanda kwemasero ose hakukwanisi kuverengwa vanhu. Pano ndipo panojairana nezvinoonekwa nemapoka akati.

Kusvika Pazera Remakore Z Nemakore Ane Chiuru

Ava vateereri vanotarisira zvinhu zvinotemwa nokukurumidza, zvinova zviripo. Shandisa mavhidhiyo mapfupi paTikTok naIstagram Reels. Mashoko emifananidzo anofanira kuva mashoma uye akashinga. Simbisa mhinduro yepaIndaneti nefoni. Ibataiwo mashoko kana kuti masetsa anokosha, asi nguva dzose dzokera kushoko resimba rehurumende. Edza kubatanidzwa neboka duku rezvipfuro zvapamberi pamberi pekunyorwa kwemazera.

Kupinda Mumisha Nenzanga Dzisiri Dzakawanda

Munzvimbo dzine maInternet yakaganhurirwa, nhimbe dzemaziso dzinofanira kutsamira pazvinhu zvakadhindwa uye mitoo yapanze pepasi. Pangai mapepa makuru okugadzira mashoko enzanga, zvitoro zvegirosa, uye mahofisi epositi. Shandisa mavara akakwirira anosiana nemifananidzo yakapfava inoshanda mumichina mitema nechena. Mishumo yemifananidzo ine nhamba yorunhare isingabhadharwi nokuda kwokuvara vanhu.

Kushumira Vatauri Vasiri veChirungu uye Vanobva Kune Dzimwe Nyika

Kurukurirano yezvinoonekwa yakashandurwa nokure kupfuura mashoko. Chigadzira mashoko anotsamira pamifananidzo namashoko maduku. Ipapo gadzira shanduro mumitauro yapamusoro yenzanga yako (mutoo, Spanish, Mandarin, Vietnamese, Tagalog). Dare reCensus Bureau rinogovera zvinhu zvokushandura uye zvinhu zvemitauro yakawanda zvinogona kushandiswa mumagadzirirwo ako. Dzivisa kuridza runhare rwechiNgezi chete kuti uite basa.

Kuparadzira: Kuita Kuti Zvaunoona Zvioneke

Kunyange mashoko akanakisisa haagoni kuwedzera kutora rutivi kana pasina munhu anokuona.

Zvinobudisa Nhau Zvenzanga Zvinoshatisa

Posa mifananidzo yako pazvikuva zvose apo vateereri vako vapangi vanonangidzirwa. Kuverenga vanhu kwapakare-kare. Facebook inoramba ine simba kuvagari vemo vakwegura, nepo Istagram naTikTok vari chinhu chinokosha nokuda kwemapoka maduku. Shandisai kufora kwechikuva (masquare nokuda kweIstagram, akarembera paji yaTik). Sateji inoisa zvivako zvizhinji zvinoyeuka. Kukurudzira vateveri kugoverana mifananidzo nemibatanidzwa yavo. Unogona kugadzira chikwangwano chinogoverwa kana kuti bhokisi rinorevererwa pafoni.

Kushandira Pamwe Nemaredhiyo Akavimbika

Vanhu vanovimba nemasangano avanotoziva.

  • Maraibhurari emo nezvikoro zvokuisa mifananidzo munzvimbo dzinowanikwa vanhu vakawanda.
  • Zvinhu zvisingabudiriri munzanga nemasangano ezvitendero kuti zvibatanidze mifananidzo mumabhuku nemashoko.
  • Mabhangi, zvitoro, uye makambani anobatsira kudhinda mashoko pamarisiti kana kuti mapepa okuisa mashoko.
  • Vakuchidzira uye vanhu vakakurumbira vomunharaunda kuti vagoverane zviri mugutsikano yako navateveri vavo.

Kushambadza Nemagetsi

Kana bhajeti ichibvumira, wedzera mashoko ako akanakisisa nezvishambadzo zvinobhadharwa. Mapepa akadai seFacebook Ads Mank Gamuchidza mvumo akabvumira kuiswa nenyuzipu, zera, uye zvinofarirwa. Shandisa mufananidzo wemashoko sechidhindo chine batano zvakananga nepeji yedavidzo. A/B edza misoro yakasiyana- siyana uye zviono kuona kuti kupfapfapfai. Mutevedzeri wevanoshandisa vanoshandisa mapepa ako.

Kunyora Matsamba Nemapepanhau

Mitemo yakagadzirwa mutsamba mutsamba inotumirwa kuvazvinyoresi veguta kana kuti varuwa. Mwero yakazaruka yekurukurirano dzehurumende inogona kuva yakakwirira kana mirau yenhau ichigombedzera (muchirevo, “Ona kuti imarii iyo hurumende inoshandisa munharaunda yako iri kushayikwa”. Chengeta email iri pfupi ndokushandisa chinyorwa chemashoko sechikamu chapakati.

Kubudirira uye Kuwedzera

Kuziva kana nhimbe yako yokuona iri kufambisa tsono, nzvera izvi ganhuriro:

  • Kuorora ndokusvika - Vanhu vangani vakaona chiono?
  • [ Mwero wokuwana [ - Far, tsinhiro, uye chengetedzo.
  • Chimbidza kuyera mwero (CTR) - deceti yavaoni vakanyudza batanidzo yeCTA.
  • Mwero weConversion[ – Kuavo vakasvuuka, vangani chaizvoizvo vakapedza kuverenga? (Icho chinomirira kunyora mutsetse wepixel kana kuti wechienzi weURL.)
  • [ Chikamu chenzwi [ - Enzanisa nemhizha yako inotaura nezvekurukurirano yokuverenga vanhu yose iri paIndaneti.

Shandisa zvishandiso zvapachena zvakadai seGoogle Analytics (neUTM parames), Facebook Insights, uye Twitter Analytics. Nokuda kwokuparadzira pachishandiswa pasina kubhadharwa, shandisa maQR ane mabumbiro akasiyana okuyera mascan.

Ronga Zvakavakirwa Pazvokudya Zvinopa Muviri

Kana mumwe muchina unoita zvokunyora usati waitwa, unoongorora kuti nei. Musoro mukuru hauna kujeka here?

Mienzaniso Yenyika Chaiyoiyo Nezviwanikwa

Masangano anoverengeka akaita nhimbe dzokusimudzira nhamba yavanhu. Nhimbe yeU.S. Census Bureau ya2020, “Spefree Remotual. Start Here,” akashandisa nhevedzano yemashoko enhau dzakatevedzana anoratidzira kuti kuunganidzwa kwemashoko kwakashandurirwa mubetsero dzenzanga. Masangano asingapinduri akafanana neNational Urban League akagadzira mifananidzo yenzanga yakagadzirirwa kuBlack, ichisimbisa kuratidzwa nokupiwa kwedzidzo. MuCanada, Statistics Canada yakagadzira muitiro wemashoko etsananguro dzinotsanangura mazarudzo amashoko anoshandurwa kuva masangano avanhu mumutauro wakapfava nemitauro 30+.

Nokuda kwekufuridzira namavandurwo emifananidzo, raibhurari yeCMVA inopa mahara mabhii anoshandiswa pakuverenga vanhu-matepi. Census Bureau yemifanikiso yekuona[ inzvimbo yakaisvonaka yemifananidzo yakaisvonaka inogona kunyorwazve. Nokuda kwenhungamiro pakuwanikwa, bvunza [[FLT:] W3C] Undergatection Augatection

Mugumisiro: Zvinooneka Isimba Rinopfuudza Kuverenga Vanhu

Kuverenga kwacho ndiwo musimboti wezvirongwa zvehurumende inosarudzwa navanhu uye kugoverwa kwezvipo. Bva mamirioni avanhu anoramba asingaverengeki nhambo iri yose. Nhimbe dzinooneka nemifananidzo haisi mushonga, asi mutoo wakabvumikiswa wokukurira nawo kuvhiringidzika, kusakendenga, uye kusavimba. kupfurikidza nokubatanidza sayenzi yekurukurirano yemaziso nenhevedzano yokungwarira, gadziriro inosvikika, uye kuparadzirwa kwakanaka, sangano ripi neripi rinogona kuwedzera zvikuru kutora rutivi mukuverenga vanhu.

Kuverenga vanhu kungava kwatopfuura makore, asi kutanga muitiro wokuona zvinhu zviri mberi nhasi kunova nechokwadi chokuti kana nguva yasvika, nzanga yako ichagadzirira kuonekwa.