Chikonzero Nei Nhepfenyuro Yenzanga Nezvikamu Zvemitambo Zvichibudirira Kusimudzira Kuverengwa Kwevanhu

Kuverengwa kwavanhu kwamakore ose kunoratidza kumirira kwezvamatongerwe enyika, kugoverwa kwemari yehurumende, uye zviwanikwa zvenzanga mumakore gumi anotevera. Asi munhau, vanhu vakawanda vanoramba vakaoma kuverenga, kubatanidza mhuri dzinowana mari shoma, vagari vomumaruwa, vatami, uye vakurukuri vasiri veEngland. Zviteshi zvemapepanhau zvegamuchidzanwa zvingasasvika kumapoka aya zvinobudirira. Nhepfenyuro dzeredhiyo dzenzanga nenzvimbo dzinodzorwa mari dzinozadza mukaha uyu nemhaka yokuti dzinovakirwa pakuvimbwa, kushanda kwomunzvimbomo, uye kuwanikwa.

Nhepfenyuro dzenhepfenyuro dzenzanga dzinoshandiswa nedzamasangano adzinobatira. Vateereri vanowanzodzirangarira sedzinotendwa zvikuru kupfuura nzvimbo dzezvokutengeserana kana kuti nyika. Munzvimbo zhinji dzomumaruwa nedzorudzi, nhepfenyuro yenzanga ndiwo manyuko makuru enhau namashoko ekurumidziro. Podcast, panguva ino, yawedzera zvikuru mukukurumbira, namaAmerica anopfuura mamirioni 66 anoteerera mwedzi nomwedzi, mukuwirirana neEdison Research. Vanobvumira vateereri kupedza zvinogutswa nepurogiramu yavo vamene, kuchiita kuti vakwane kwezvakadzika mipimo zvikuru mumuitiro wokuverenga vanhu.

Pamwe chete, iyi mikana inopa mubatanidzwa une simba wokusvika noushamwari. Muteereri anganzwa nzvimbo yenhepfenyuro yechipiri paanenge achityaira, ipapo gare gare kokorodha chiitiko chepodcast chinovafambisa mudanho rekuti vanhu paIndaneti nhano imwe neimwe. Uku kusvika kwakawanda kunosimbisa shoko uye kunowedzera bviro yechiito.

Vimba Nebatano Yomunzvimbomo

Nzvero dzinoramba dzichiratidza kuti kuvimba nezvinobudisa nhau zvenyika kuri kuderera, asi kuvimba nezvinobudisa nhau zvomunzvimbomo kunoramba kwakakwirira. Nhepfenyuro dzenhepfenyuro dzenharaunda dzinongoiswa panzvimbo imwe chete kuti dzipe mashoko anonzwika nemhaka yokuti akarovererwa mutsika dzomunzvimbomo. Somuenzaniso, nhepfutepfu munzanga yevarimi inogona kuisa chiverengero chokuvara mukutora rutivi mune zvemari, nepo nhepfutepfu yomuguta revo vanobva kune dzimwe nyika inogona kutaura pamusoro pezvinhu zvechivande zvenhau mumutauro unotaurwa navateereri vavo. Iyi inhau inovavarira nokuda kwokutora rutivi kunonyandura [ munzanga dziri pasi.

Kusvika Vanhu Vakaoma Kusvika Kuchiverengero

Census Bureau inorondedzera mapoka akaoma kunyora marekodhi seaya asingawanzodavidzi, kubatanidza marudzi maduku, varendi, vana vaduku, uye vanhu vasino musha. Nhepfenyuro yenzanga ine nhau refu yokubatira vanhu ava. Somuenzaniso, zviteshi zveFM zvakaderera zvinoshanda munharaunda dzeguta dzinosvika, nepo zviteshi zveredhiyo dzemaruwa zvichibatira nzvimbo dzeIndaneti dzeAmerica. Podcasts inogona kudenha vateereri kupfurikidza neratidziro dzakananga dzechiSpanish dzomutauro kana kuti shoo pamusoro pesimba remari nokuda kwenzanga dzevatema. Kusangana navanhu uko ivo vari, zvose zviri zviviri zvinodzivisa kukurira ganhuriro dzakadai kuwanikwa kweInternet, kufunda, zvinetso zvehurumende.

Kupfaviswa uye Kuwanwa

Sangano reredhiyo rinowanika 24/7 uye rinogona kupiwa nyore nyore kupfurikidza nesociation, email, kana kuti masangano enzanga. Kuchinjika uku kunobvumira varongi venzanga kuita chimwe chiitiko muzvikuva zvakawanda. Chiitiko chokuverenga vanhu chinogona kuiswa pawebsite yeruwa, inoridzwa pamusangano wenzanga, kana kuti inotumirwa kupfurikidza neAwasApp. Podcasts dzinozvipawo zvadzo kuzvinhu zvinotevedzerwa, zvakadai senhevedzano yezvikamu zvishanu inotungamirira kuChikamu cheZuvara, chinovaka tarisiro netsika.

Zvirongwa Zvokusimudzira Kuverengwa Kwevanhu

Kusimudzirwa kunobudirira hakungorevi kuverenga manyorerwo emashoko, asi nzira imwe neimwe iri pasi apa yakagadzirirwa kuti ienderane nemamiriro ezvinhu omunharaunda, ichishandisa simba rese zviri zviviri reredhiyo nerekudhiyo.

Kugadzira Zvinoumba

Danho rokutanga nderokubvisa kuverenga vanhu. Zviitiko zvinotsanangura kuti kuverengwa kwavanhu chii, nei kuine chokuita, uye kuti kungabatanidzwa sei. Dzivisai kutaura kwehurumende. Shandisai kuverengwa kwavanhu. Kuverenga kwacho kwakafanana nekadhi revanhu vanoratidza kuti vanhu vangani vanogara pano, mazera avo, uye zvavanoda. Gadzirisai muitiro wacho kuti uve nhano dzakajeka: Garai kutumira tsamba, zadzai nokutumira paIndaneti kana kuti norunhare. Nokuda kweredhiyo, chengeta zvikamu zvipfupikidzwa (masekondi 30-90) uye dzokorora pfungwa dzinokosha. Nemhaka yemafashoni, regai zviitiko zvose zvinoenda kuchimiro chacho, vateereri vanofamba pamubvunzo mumwe nomumwe, kubatanidza vanhu vanotapukurirwa norunhare pamusoro penhau yenhau neyamuSpanictic.

Batanidza mashoko anoshanda akadai sekumira nguva, zvisarudzo zvakawanda zvemhinduro (pafoni, tsamba), uye betsero yomutauro. U.S. Bureau inogovera nhungamiro mumitauro 59, naizvozvo dudza chiwaniro ichocho. nguva dzose kubatanidza danidzo yakajeka yechiito[: “Inda kumi20cens.gov zvino.” (Note: nokuda kwezviverengero zvomunguva yemberi, vandudza URL.)

Kugoverana Nhau Dzebudiriro Nemifananidzo

Hapana chinhu chinosunda kufanana netapuro chaiyoiyo. Cherechedza nhau dzinobva kumasangano omunzvimbomo kana kuti vanhu vamwe navamwe vakabetserwa nepurogiramu dzinotsamira pakuverenga vanhu. Somuenzaniso, muridzi muduku webhizimisi uyo akagamuchira chikwereti chehurumende chakabva mumitengo yenhamba, kana kuti nzvimbo youtano yomunzanga iyo yakakudza mabasa nemhaka yenhamba yavagari vemo. Kunyora izvi sezvikamu zvipfupi zvezvirekoso zvenzwi zvokutamba kuti utamba paredhiyo uye urevere muzviitiko zvenhau. Tsimonials anobva kumitezo yenzanga inovimbwa — mufundisi, mudzidzisi, muvakidzani — zvinopesvedzera zvikuru.

Muenzaniso une simba unobva mu2020 Census, umo nhepfenyuro yenhepfenyuro yomunharaunda muMississippi yakabvunzurudza murimi ane ruwa rwemvura rwakagamuchira mari yakavakirwa pamashoko avagari vemo. Murimi wacho akati, “Kana tikasaverenga munhu ari wose, tinorasikirwa nemari nokuda kwemigwagwa namabhiriji.” Kutaura kwakadaro kwekongiri kunonzwika zvikuru kupfuura nhamba dzisiri dzechokwadi.

Kushandisa Mutauro Womunzvimbomo Nezviratidzo

Mipinyi yemitauro mhinganidzo huru yokutora rutivi. Nhepfenyuro dzenharaunda nedzinotapurwa zvinogona kukurukura ikoku kupfurikidza nokubudisa zvirimo mumitauro inotaurwa munharaunda, kubatanidza chiSpanish, chiMandarin, chiTagalog, chiTagalog, chiArab, chiKreole, uye mitauro yemo yeHaiti yakadai seNavajo kana kuti Yup’ik. Kushanda navazvipiri vane mitauro miviri kana kuti kurovha vashanduri vane unyanzvi. Kuredhiyo, zvikamu zvemhepo zvinochinja mitauro miviri pakati pechiNgezi nomutauro unopfuudzirwa. Kudapurwa, kuvamba nhambo yakatsaurirwa mumutauro wenzanga uye kupfurikidza namasangano ezvinobudisa nhau.

Kunyange muChirungu, rangarira marevokograin nenongedzero dzetsika. Shandisai “mi mose” muSouth, “yenz” muPittsburgh, kana kuti“ imi vakomana” muMadokero. Zvisarudzo zviduku izvi zvinoumba ukama uye zvinoratidzira kuti shoko nderemuteereri, kwete kusangano rehurumende riri kure. Census Bureau yeyamuro yomutauro inogovera matendime anogona kugadzirirwa nokuda kwenzwi.

Kubatanidzwa Nevatungamiriri Venzanga Nevakupesvedzera

Kumbira vatungamiriri vomunzvimbomo kuti vataure paminhepfenyuro yeredhiyo uye mapepa okutsigira kutora rutivi. Ikoku kunobatanidza vanameya, vakuru vechikoro, vatungamiriri vokutenda, mitezo yemasangano edzinza, uye kunyange vakakurumbira vomunzvimbomo sevarayiridzi vemitambo yesekondari kana kuti mitezo yeboka ramasangano akakurumbira. Somuenzaniso, kutsigira kwavo kutumira chivimbo. Mufundisi anogona kutaura pamusoro pezvakavanzika zvenhau zviri papurugatori uye ipapo anodzokorora shoko racho papurogiramu yeSvondo mangwanani echiteshi. Rapper yomunzvimbomo kana kuti nyanzvi yeshoko rinotaurwa anogona kuparira kuverengwa kwezviverengero zvemitambo yenharo yezvipo zvinoriranwa.

Vagamuchiri venyaya dzemafirimu vanofanira kubvunza kuti nei nyaya dzokuverengwa kwevanhu dzichiitwa munzanga uye kuti vanoronga kuipedzisa sei.

Kuronga Mabhuku Nengano Zvenguva Dzose

Kusachinja kunoumba kuziva. Panzvimbo pemashoko mana neakawanda, ronga chikamu chevhiki nevhiki kana kuti nhevedzano yevhiki dzakawanda inotungamirira kunguva inosvika nguva yokuverenga vanhu. Nokuda kweredhiyo, rangarira “Munungu weCensus” zuva riri rose panguva isingachinji. Nokuda kwemaputukesi, budisa zvitsama zviduku zvenhau 4-6 dzinofukidza musoro mumwe nomumwe: chikonzero nei nhau dzokuverenga vanhu, mashoko, nzira yokuzadza nayo fomu, FAQ, uye kuputira nokukumbira nechiito.

Muenzaniso wenguva nokuda kwenhimbe yamavhiki matanhatu:

  • Week 1: Chinoitika chekurova nemutungamiriri wenzanga achitsanangura chikonzero nei kuverengwa kwavanhu kuri nhau dzomunzvimbomo.
  • Week 2:[ Nheyo dzakavanzika. maidi, nanyanzvi yapamutemo kana kuti mubiyayo weCensus Bureau.
  • [[FFLT:0] Week 3: Nhungamiro nhanho panhano yokuzadza fomu racho paIndaneti (kubereka senhambo yepodcast uye nhepfenyuro).
  • [[FUNDO:0] Week 4:[ Nhoroondo dzinobudirira dzinobva kune dzimwe nzanga.
  • Week 5: Nhau chaiyo pamapoka akaoma kuenda kunzvimbo yapanosvika (mutoo, varendi, vadzidzi vekoreji, vanhu vasina pokugara).
  • Chiyeuchidzo chokupedzisira [ uye “Nei Ndakaverenga” ufakazi.

Mukati mevhiki rokupedzisira, wedzera uzhinji hwenzvimbo dzenhepfenyuro uye batanidza purogiramu padzimwe shoo. Chinoitika chiri chose chinofanira kuguma nedanidzo chaiyo yechiito uye chiyeuchidzo chenguva.

Mazano Okukurukurirana Zvinobudirira

Kunyange zviri mukati zvakanakisisa zvinogona kukundikana kana zvikasapiwa nenzira inobudirira.

Chengeta Mashoko Akachena Uye Anovaka

Vateereri vane mitauro mipfupi yengwariro. Nokuda kweredhiyo, shandisa nheyo ye “KISS”: Chengeta Irerunyoro neNhengetedzo. Hurumende pfundo rinokosha zvikurusa: “Kuverengwa kwavanhu kwakachengeteka, kuri nyore, uye kunokosha.” Ipapo govera maidi anotsigira. Dzivisa nhamba dzine udzame kutoti dziri huru. Shandisa nhamba dzekodhekisi: “Munhu mumwe nomumwe anounza $2,000 pagore mumari yehurumende yenzanga yedu nokuda kwezvikoro, zvipatara, uye migwagwa.”

Nokuda kwemaputikesi, unogona kuva ane udzame zvikuru, asi zvinoitika zvemiitiro zvine zvikamu zvakajeka. Shandisa kusaina: “Zvino tichataura pamusoro penzira iyo kuverenga vanhu kunodzivirira nayo kuva kwako woga.” nguva dzose funga kuti muteereri angava ari kuita nhambo yakasiyana - siyana [ — kutyaira, kubika, kana kuti kurovedza muviri — naizvozvo chengeta nhanho ine mwero uye dzokorora mashoko makuru.

Shandisa Unyanzvi Hunotaurirana

Maidi anotaura, anotengeswa. Panzvimbo pokutaura kuti “30% yavana vari pasi pemakore mashanu vanoshayikwa,” taura nhau yaamai avo vakadokukanganwa kubatanidza mwana wavo achangobva kuberekwa, asi ipapo vanoyeukwa pashure pokunzwa nzvimbo yeredhiyo. Rondedzerai tapuro: “Kupfurikidza nokuverenga mwana wavo, mhuri iyoyo yakavimbisa kuti ruware rwedu rwechikoro chedu chaimo rwawana mari yakakwana nokuda kwekirasi itsva yekirechi.” Shandisai miuyo yenzwi (vana vanotamba, wachi inochenetesa) kuparira mirangariro. Nokuda kwemapuko, kubatanidza bvunzurudzo navanhu chaivo, kwete vakuru vakuru vakuru.

Ita chirongwa chinorondedzera: chinetso (vanhu havasi kuverengwa), chiito (nhimbe yenhepfenyuro yenhepfenyuro), chisarudzo (kuverenga zvakarurama kunotungamirira kumari). Ichi chivako chinoita kuti vateereri vapiwe uye chinoita kuti pfungwa isina kujeka yokuverenga vanhu ive yechokwadi.

Kudana Kubasa Iroro

Kudana kuchiito (CTA) kunofanira kuva kwakananga, kwokukurumidzira, uye kuri nyore kuyeuka.

  • “ Kushanyira cens.gov nhasi. Ndi C-E-N-S-U-S dot G-O-V".
  • “ Kokorora 1 84 - 330-20 nokuda kwebetsero muchiNgezi kana kuti 1 844-468-2020 nokuda kwechiSpanish.
  • “ Rugwaro CouNT kusvikira ku 12345 kuti uwane batano nekombiyuta.” (Kana uchishandisa kamashoko kapfupi.)
  • “ Tarisai tsamba yokuverenga vanhu mubhokisi renyu retsamba, inoita bvuu uye inoti ‘ Census Bureau. ’

Dzokorora nhamba yevanhu vanosvika pa15 kubva pagore kusvika parinenge ra15 August usati wakanganwa.” Ipa sundo kana zvichiita, semukana wokubudiswa pachiteshi chacho kuti uwane vanhu vose.

Kudziridza Kuyeuka Nezviono Nemajeri

Kunyange zvazvo redhiyo nepodcasts zviri zvokuteerera bedzi, unogona kushandisa michina yokuyeuka. Chipfupi, chinovhara jingle chakaisirwa kunzi yakarovedzeka (se “Twinkle Twinkle Little Star”) chinogona kuvhura mashoko okuverenga mundangariro dzavateereri. Somuenzaniso: “Izadzise, yakakotsekana uye inovakwa nokukurumidza / Census inovakwa kusvikira kunguva yapfuura.”

Kudaidzwa kwemapepa, rangarira fashoni yenhando nejeko dzinobatanidza idi kana kuti pfungwa. Nhau yemifungo yokukwidziridzwa: kuita mifanikiso inowirirana nokuda kwezvinobudisa nhau zvinonokora mashoko podcast kana kuti chikamu cheredhiyo. Mufananidzo wakapfava une site yewebsite unogona kukudza kusvika.

Mubiyake Nemasangano Omunzvimbomo

Hapana chiteshi kana kuti podcast zvinoshanda muchinhu chisiri chinhu. Nhepfenyuro neraibhurari, zvikoro, mabhangi ezvokudya, makiriniki, uye mapoka akavakirwa pakutenda. Masangano aya ane mikoto yekurukurirano iripo nechivimbo. Kupa kubatana nenhau yepodcast pawebsite yawo kana kuti kubatanidza rondedzero mupepa rawo. Kumbira vakwanyina kutsigira kuti chiteshi chigone kutamba sezviziviso zvebasa rapachena.

National Association of Broadcasters (NAB) inogovera zviwanikwa nezvitsikiso zvebatira pamwe yenzanga. Nhepfenyuro zhinji dzomunzvimbomo dzakava noruzivo rwenhimbe dzokuverenga vanhu kubva makore akapfuura uye dzinogona kugoverana miitiro yakanakisisa.

Kuderedza Simba uye Kugadzirisa

Kuziva kana nhamburiko dzako dziri kushanda, nyora maminu emic. Kumbira vateereri kushandisa nhamba yorunhare yakasiyana kana kuti website yeURL inodudzwa bedzi pachiteshi ichocho. Shandisa URL isina maturo yakadai se “censuradio.org” kudzosera kunzvimbo yapamutemo. Kuverenga runhare kana kuti shanyo mukati mechikamu chimwe nechimwe. Kushandisa maadalytics kubva pachikuva chako chako chinokupoteredza: kudhanstora, kuderera kwenzvimbo yapasi, mwero yokupedzisa. Cherechedza kuti zvii zvinoitika zvine nhambo dzakakwirira zvikurusa dzinodonha uye zvinogadziridza urefu kana kuti zvirimo zvichiwirirana.

Ita nzvero pfupi mukati mezvinoitika zvomunharaunda kana kuti mumhepo: “Mapedza kuverenga vanhu pashure pokunzwa shoo yedu here? Ngatizivei kupfurikidza nokutumira mashoko Y kana kuti N.” Tevera nomubairo muduku. Census Bureau yeboka reAmbuya yebasa rekubatira pamwe chete nayo inobatanidza mibvunzo yokunzvera.

Kana nhamba yemhinduro yakaderera, inotenderera. Somuenzaniso, chinja kubva pafomu rebvunzurudzo yebvunzurudzo ndokuisa foni inogara kuchiratidzo apo vateereri vanogona kubvunza mibvunzo. Kana kuti ratidza kutsigira kwevatambi. Shandisa A/B kuongorora: shandisa manyoro akasiyana pamazuva akasiyana- siyana uye enzanisa mwero wemhinduro. Yeuka kuti chinangwa hachisi kungoziva chete, asi chiito — naizvozvo funga nezvemaminiti anoratidza kutora rutivi chaiko.

mhedziso

Nhepfenyuro dzemunharaunda nemhedziso dzezvikamu zvehurumende hazvisi zvisi zvisiwo zvirongwa zvokuwedzera zvokukwidziridza kuverenga; kazhinji kazhinji izvinobudisa nhau zvinovimbwa zvikuru uye zvinosvikwa nokuda kwebvunzurudzo yakaoma kusvitsa vanhu. Nokushandisa zvikuru chivimbo chomunzvimbomo, mhatsa yemitauro, uye mafomu akapfava, zvikuva zvinogona kuchinja kuverenga kubva kuchinodikanwa chehurumende chiri kure kuva nhano yenzanga. Zvingava kupfurikidza ne 30 jechamupidhi yesendindi kana kuti remaminimini 30 yakadzika kubvunzurudzwa, chikamu chiri chose chezvina zvacho chinofanira kuyeuchidza vateereri kuti kuverenga kwacho kwakakotseka, kuri nyore, uye kunokosha nokuda kwenguva yemberi yenzanga yavo.

Ziva vateereri vaunonyanya kufarira, shamwari nevatungamiriri venzanga, ita kuti zvinhu zvive nesimba, uye ongorora zvaunoita.