Nzira Dzakajeka Dzokukurukurirana

Kukurukurirana kwenguva dzose, kunooneka kunoumba musimboti wenhimbe ipi neipi inobudirira. Vatsigiri vanoda kunzwa vaziviswa uye vakabatana nokurova kwomwoyo wesangano. Gadza nzira yokukurukurirana nayo yakawanda inobudisa mashoko akarurama panguva yakarurama. Shandisa mapepa eemail, gadziridzo, manyuziro enhau dzenzanga, SMS, uye website yako yenhimbe kugoverana mishumo yefambiro mberi, zviito zvinotevera, uye nhau dzorukundo. Dzivisai chidhindo ndokuchengeta mutauro wakananga; kugadziridza kwenguva yakati yanyatsogona kudzoserazve mavambo echiteshichi.

Kuisa vateereri vako panzvimbo yevimbiko. Vatsva vangagamuchira nhevedzano inogamuchirwa inotsanangura chinotevera kuitika, nepo vatsigiri venguva refu vachinyudza zvakadzama mugadziriro kana kuti chinjo dzemiitiro. Kushandisa zita romutsigiri nokunongedzera chiito chavo chaicho. "* bhoots" zvinovhura mwero yavo yemipiro yavo. Nzvero inoitwa naGoogle[ yakawana kuti kudzorwa kwomunhu oga kunogona kuwedzera bvumirano panosvika 20% kana kuti kupfuura munhimbe dzechibvumirano.

Kuona chitarisiko kwakakombawo.

Zvikuru Zvacho Zvinopembererwa Pachena

Kubvuma fambiro mberi dzavoruzhinji kunochengeta fambiro mberi huru uye kunoyeuchidza vatsigiri kuti nhamburiko dzavo dziri kuva nemiuyo. Mark mitsetse mikuru / 10 000, kunyorwa kwenhau, tsinhiro yavose yomugadziri wemitemo, kana kuti kunyange nhimbe yenzanga yenhau dzinobuda muvhairasi ichienda muvhairasi. Itai nzvimbo dzokunyorera, tumira maemail okuonga, uye zviitiko zvinodokuva zviduku zvokuonga nzanga yenyu. Matombo anobatira sekuwana kwendangariro [; zvinopa vanhu pfungwa yefambiro mberi nebudiriro.

Somuenzaniso, apo unoita nhepfenyuro inowirirana. Somuenzaniso, apo unosvika 50% yenharidzano yako yokusaina, tanga nyandura apo vatsigiri vanovimbisa kuwana masaini matsva mashanu. Apo unosvika 100%, kubudisa vhidhiyo yetimu inogadzirira kuendesa chikumbiro. Ikoku kunoshandura mhemberero yenguva imwe kuti ive danidzo yokuita chimwe chinhu chinokudza. Kunzvera kubva ku Pew Research Center[ kunoratidza kuti kukumbira kune fambiro mberi kunoitwa kunowanzogoveranwa neizvozvisiri.

Chivako chefambiro mberi chiri nyore chine zvikwangwani zvenhambo imwe neimwe chinochengeta nharidzano iri pamusoro pendangariro uye chinoparira nhauro yezviono yorwendo rwacho.

Kubatanidzwa Kwezvinobudisa Nhau Zvenzanga

Mabudiro ezvokukurukurirana haasati ari maredhiyo chete; inzvimbo dzemitambo dzokufambidzana chaidzoidzo kwenguva. Kuchengeta kuvimbisana, kufamba kupfuura nzira imwe yokutumira. Ika zvinhu zvinobatanidzwa [ zvakadai sevhotations (g., “Inzvimboi yokutaura inonzwika zvikurusa newe?”), Q&A marusando navatungamiriri venhimberi, kana kuti “Kukwikwikwidza uku” kwemifananidzo inobva mumisangano.[Usser-geod shoo inogovera mavhidhiyo avo kana kuti nhau dzinogovera pfungwa yokuva muridzi.]

Shandisa mativi akajeka echikuva akafanana neInstagram nokuda kwokugadziridza kwokukurumidza, Tuwitter Specials nokuda kwekurukurirano dzinorarama, uye Mabudi eFacebook nokuda kwechivako chenzanga. Nhau dzePFTP dzinoshanda: vavarira kupedzisa kunenge zvitatu kusvikira ku 4 pavhiki mukati menhambo huru dzenhimbe, asi dzivisa vateveri vanokurira. Marudzi okubatanidzwa amashoko anoratidzira kukura kwesigina, vhidhiyo pfupi yezvibvumikiso zvechiito. Kukurudzira vatsigiriki kushamwari dzetagi, mapango okugoverana, uye kushandisa nhizha.

Mugamuchiri vhiki nevhiki “kumhanya kunobuda muruzha rwamagariro avanhu kupindura nokushingaira kutsinhiro iri yose neshoko rakananga mukati meawa. Uku kupindura kunoita kuti vatsigiri vanzwe ndokuparira kurukurirano yapanhambo mbiri. Sacial Media Examiner inonyora kuti zvikamu namasangano zvinopindura nokukurumidza kuona wedzero 40% mukutevedzerwa.

Govera Chiito Chisingataurwi Nechiratidzo

Kana mumwe munhu angoratidzira chikumbiro chako, izvo zvarongwa nokuda kwokubatanidzwa kukuru. Ipa menu yezviito zvinotevera: kugoverana chikumbiro chacho neshamwari nhatu, kunyorera mupepeti wenhau tsamba, kupinda horo inodokuva yetaundi, kana kuti kuisa mufananidzo nechiratidzo chenhimbe. Chiito chimwe nechimwe chinofanira kuva chakapfava uye chakatsanangurwa zvakajeka. zvikumbiro zvinodzivisa kuneta [ uye bvumira vatsigiri kusarudza mwero wavo wekuzvipira.

Ita manera ane nhimbo. Chimbo 1 ingava “goverano pasociation,” Delementi 2“ tumira mumiriri wako womunzvimbomo achishandisa tendero yedu,” Mwero 3 “koka boka duku reimba.” Tendera izvi zviito muCRM yako ndokupemberera apo mumwe munhu anenge akwira. Shandisa asmocation kunyandura shoko rekuonga pashure pechiito chimwe nechimwe chapedzwa, kusimbisa mufambiro wakanaka.

Kupindura kwapachivande nguva dzose. Tumira nzvero pfupi kubvunza kuti vatsigiri vanofungei pamusoro penhungamiro yenhimbe, inhaui dzavanoitira hanya zvikurusa, kana kuti mhinganidzoi dzavanotarisana nadzo mukusimudzira chikumbiro. Kuita pamusoro pokugamuchira ikoko kunoratidza kuti unokoshesa muuyo wavo. Apo vatsigiri vanoona zvikarakadzo zvavo zvichiitwa [1] Zvakadai sepepa idzva reidi kana kuti nguva yakasiana yemisangano.

Kuvaka Nzanga Yematope Mako

Nhimbe yokukumbira inonzwa seboka panzvimbo pokuita kutengeserana ichachengeta vatsigiri kwenguva refu. Vamba nzvimbo umo vanhu vanogona kubatana: muteveri weDadiord, Group, kana kuti chiteshi cheSharemikoro cheFacebook. Munzvimbo idzi, kurudzira sumo, goverana kuseri kwe-secocene, uye simbisa nhau dzinotsigira. Commony inokurudzira kuvimbika nokutsungirira[; apo mumwe munhu anonzwa aodzwa mwoyo, anogona kugovera kurudziro.

Vagamuchiri vanosangana nguva dzose panenge pavhiki kana kuti mwedzi nemwedzi.Nyapa uko vatsigiri vanogona kubvunza mibvunzo, kugoverana pfungwa, uye kunzwa zvakananga kubva kuvatungamiriri venhimbe. Nyora marusando aya nokuda kwaavo vasingagoni kupinda. Rangarira kuwiriranisa vatsigiri vatsva ne “vazvipiri vasina ruzivo rwokuzviwanira" vangatungamirira nokupindura mibvunzo. Uku kubatana kwezera rako kunoderedza mutengo uye kunovaka socicence.

Ziva vapi vemipiro vakuru pachena. “Mubati wevhiki” ngwariro pasociation kana kuti danidziro mupepanhau renhimbe inoita kuti vanhu vanzwe vachikosheswa. Tumira zviratidzo zviduku zvokuonga: mabheji emichina, bheji rakanyorwa namaoko okuonga, kana kuti chisimbiso chenhimbe. Izvi, kunyange zvazvo zviri nyore, zvinowedzera batano yemirangariro kudonzo.

Tungamirirwa Nezviwanikwa Nedzidzo

Vatsigiri vane simba vavimbisa kuvimbisana kuvatsigiri. Vambai dzimbahwe rezviwanikwa panzvimbo yenyu yezviwanikwa yenhimbe nepandakasveta-dhauniro: mifungo yokutaura, peji imwe yemapepa panhau, manyoro okudana vaiti vemitemo, mapikicha esocial medication, uye mapepa okubudisa. Vandudzai izvi zvinhu sezvo nhimbe inochinja. Apo vanhu vanonzwa vakagadzirira, vanoita nechivimbo [

Ipai zviri mukati menyu yedzidzo kupfurikidza namabhukwana evhu, mawebinar, kana kuti mavhidhiyo mapfupi. Vanza nhau yenhau yenhau yenhau, mamiriro ezvamatongerwe enyika, kana kuti kuti mikumbiro inopesvedzera sei vaiti vechisarudzo. Zivo inovaka chishuvo ndokubetsera vatsigiri kupesana nenhema. Somuenzaniso, chikumbiro chomugariro wokunze chingabatanidza mutevedzeri mukuru wecarbon project kana kuti mupimo wenhamburiko dzapamutemo dzinowirirana.

Rovedza vatsigiri vako vanoshingaira zvikurusa kuva “vatungamiriri vanodzorwa” vanogona kurovedza vamwe. Vapei bhuku rokutambira rinobatanidza mibvunzo inozivikanwa namhinduro, miitiro yokuronga zviito zvomunzvimbomo. Uku kuwedzera kunoparadzira mutoro ndokusimbisa simba renhimbe.

Kupedza Kunyora Mameseji Nenhimbe Dzokushatirwa

Inivheri inoramba iri imwe yemikoto inodzorwa yakakwirira zvikurusa nokuda kwokudzosa. Gadza nhevedzano dzemvura dzinodzorwa neautomatom iyo inotungamirira vatsigiri kubva pasino kuupa nokunyora zvinoshingaira. Email yokutanga inofanira kuvaonga noushamwari ndokugadza kariro dzekurukurirano yomunguva yemberi. Maemail anotevera anogona kusuma nhau yacho, kugoverana vhidhiyo inogombedzera, kukumbira chiito chiduku, uye simbisa fambiro mberi.

Shandisai miitiro yetsika: kana mutsigiri achigoverana chikumbiro chacho pasociation, azvitumire “mazviita” nenzwi rinonzwika. Kana vasina kuzarura email mumavhiki maviri, tumirai shoko rokudzosera mashoko nenyaya yakadai se“ Tinokusuwai” uye chiito chakaderera (g., “frea kuti usimbise kuti uchiri nesu”.

Mitsetse yenhau ndokutumira nguva. A/B kunzvera kunogona kuzivisa kana “Tibetserei kusvika 5 000 saini” vaiti kuti“ Tiri pakati!” Tsvene dhai, vhara, fhamba, uye mwero yokutendeuka. Zviteshi zvokutengesa zvemasiraiyi zvakadai seMailchimp kana kuti Directus yazvo pachazvo (kuwedzera) zvichibvumira kunyorwa kwemanyuko. Kugadziridzwa kwemashoko-kwakaro kunochengeta kurukurirano yenyu ichiita kuti ive yakanaka uye inoshanda.

Ita Kuti Nhimbe Ive Yakanaka

Zivisa zvinhu zvokutamba kuti zvive zvinofadza uye makwikwi. Vamba bheji remutungamiriri wevagoverani vapamusoro kana kuti siginicha zhinjisa dzakaunganidzwa. Mabheji ezviitwa zvakasiyana: “Schard Bird,”“ Mutambi,” “Community King.” Tsigira vanhu kuumba mapoka (mh. neguta kana kuti yunivhesiti) uye kukwikwidzana nokuda kwomubayiro wenhare-shirt, kudanidzira nomurongi, kana kuti kuzivikanwa navanhu vose.

Kuisa vhidhiyo kunofanira kuva kwokuona nekwakarurama. Gadza mitemo yakajeka nokugadziridza mamiriro ezvinhu vhiki nevhiki. Dzivisa kutanga makwikwi asina kunaka; kunangidzira ngwariro pakuwana kushandira pamwe uye kushandira pamwe. Somuenzaniso, kuzarura mubayiro weboka rose (mutoo, shoko chairo revhidhiyo rinobva kumutsigiri) apo boka rose rinosvika fambiro mberi yakati. Iyi nzira inovaka ushamwari pakutyaira.

Nzvero inobva .co inoratidza kuti kuwedzera maminisitiri emitambo akapfava kunhimbe dzokukumbira kunogona kusimudzira kuvimbisana ne 30-50% pamipimo yenzira. Chinokosha kuchengetamakanika ari nyore uye akasungirirwa zvakananga kunharidzano dzenhimbe.

Ita Kuti Vanhu Vave Nezvavanoda Uye Vabvume

Kurukurirano huru inogona kunzwa isina mufungo. Pazvinobvira, ita kuti zita romutsigiri rive rekusvika. Shandisa zita rako, nongedzero nezviito zvavo zvakapfuura, uye wiriranisa chikumbiro chakavakirwa pafariro dzavo. Kana mumwe munhu akasaina chikumbiro pamusoro pomuitiro wemhoteredzo, usavatumira chikumbiro chinowirirana nechinhu chinonzwika sechidimbu.

Tumira mashoko okuonga akanyorwa namaoko kuvazvipiri vako vapamusoro 50. Nyora vhidhiyo pfupi yokuonga mutevedzeri mukuru. Majangariko akakwirira aya anotora nguva asi anoita kuti pave nemutsa mukuru uye kazhinji kazhinji anotungamirira kukuwedzerwa kweshoko renou. Kubvuma kumwe kunogona kuchinja mutsigiri asingashandi kuva mutsigiri woupenyu hwose.

Vatumirei mashoko anobva kuCRM kuti vazokwanisa kutora basa guru.

Vamiririri Vane Simba

Ziva vatsigiri vako vane mbavarira zvikurusa uye vakumbire kuva nhume dzapamutemo. Vapei basa rakajeka, chishandiso chakaiswa chiratidzo, uye mukoto wakavanzika wokubatira nawo. Vamiririri vanogona kutakura zvinoitika, nzvimbo dzamagariro dzine mwero, uye kubatira sechiso chenhimbe munharaunda yavo yomunzvimbomo. kazhinji kazhinji] kukwidza kunovimbwa zvikuru kupfuura mikoto yesangano .

Ipai nhume udzore kuti dzizviumbe zviitiko zvadzo kana kuti zviri mukati menhungamiro dzakafara.

Usakanganwa kutsigira nhume nokurovedza mawebinari, macheki emwedzi nomwedzi, uye kukwanisa kuwana mirayiridzo yadzo. Ziva mipiro yadzo netsamba, kuonga kwavose, kana kuti zvipo zviduku.

Marobhoti

Kuti urambe wakavimbisana, unofanira kuyera. Famba kupfuura nhamba dzesiginicha. Nzvera nhamba dzemaemail akazaruka, chofoza - tan-oda, manyuzire esociation, vapindi vezvinoitika, uye nhamba yavatsigiri vanopedza zviito zvakawedzerwa. Shandisa mitezo yeUTM kuti uone kuti mikoto ipi inosunda bvumirano hurusa. Gadza bhodhi revhiki nevhiki rinoenzanisa mitsetse yazvino uno yamavhiki akapfuura uye zvinangwa zvenhimbe.

Nzvera kuti kuvimbisana kunoderera papi. Ko vatsigiri vari kufuratira maemail pashure pokutumira kwechitatu here? Ko zvinobudisa nhau dzinobudisa nhau vanowana tsinhiro shomanene here nokufamba kwenguva? Shandisa iyi mashoko kugadziridza nzira yako. Kana musoro wakati (muchib., mushumo mutsva wenhau yacho) unoita kuti kuvimbisana kuve kwakakwirira, wedzera kugutsikana nechero. Kana iri remonter yakashaikwa, mari yechocate kuti ishande zviri nani.

Fambisa A/B nguva dzose --iedza mitsetse yakasiana---tsika, foni-mabhatani okuburutsa peji, magadzirirwo, uye mafomu ari mukati. Kuvandudza kuduku panhambo yenhimbe. Goveranai budiriro (nakundikano) neboka renyu navatsigiri. Kuona mativi anenge achibuda mudzidzo kunoratidza kukura uye kubatira pamwe.

mhedziso

Kutsigira kuvimbisana munhimbe yose yokukumbira muitiro unopfuurira unoda unyanzvi hwemaune, batano yechokwadi, uye kunyorwa kwamashoko. Kupfurikidza nokukurukura zvakajeka, kuchengeta nhano iri yose, kusimudzira nzanga dzinobatanidza, kushongedzera vatsigiri nezviwanikwa, uye kuronga kubuda, unoita mhoteredzo umo vanhu vanonzwa vachikosha uye vasundwa. Kuwedzera mapurogiramu enhume, uye kuronda zvakasimba kusvika kwako kwakaisvonaka. Mugumisiro wacho mubato unounganidza kusaina kusingangorongedzeri asi unovaka sangano rinogara rinokwanisa kuwana chinjo chaiyoiyo.

Yeuka: Mutsigiri ari wose anoramba achivimbisa mutungamiriri anobvira achaendesa donzo rako mberi.