Table of Contents

Kutanga: Chikonzero Nei Kukurukurirana Kwevanhu Vose Kuchirondedzera Kubudirira Kunoita Kutarisira Guta

Munzvimbo yakaoma yehurumende inodzora, kurukurirano yavose haisati iriwo zvayo mubato wokutarisira − inzvimbo inoparira ruvimbo, kuzvidavirira, uye nzanga. Mamaneja eguta anoshanda pamhatsa yokutonga nokukarira kwavose, uye shoko riri rose raanotumira (kana kuti kukundikana kutumira) rinoumba murangariro wavagari vemo wehurumende yavo. Kurukurirano inobudirira inogona kuchinja vateereri vanopanikiridzwa kuva mukwanyina, nepo kurukurirano yakashata inogona kupedza makore okudavidza munhano imwe.

Kubva pakugadziridza kwetsika pamusoro pekuvharwa kwemugwagwa kusvikira kuzviratidzo zvokukurumidzira mukati mengwavaira dzomusikirwo, nzira iyo maneja weguta anotaura nayo zvakananga zvinopesvedzera vagari vemo, kutora rutivi, uye kunzwa pamusoro pehurumende yavo. Zvinetso zvazvino uno zvakadai semashoko asina kururama, kusavimba namasangano, uye kushaikwa kwezvinobudisa nhau, jecha rakazara kupfurikidza nokufunga kusingadzoreki kupfuura kubudiswa kwenhau dzegamuchidzanwa. Nyaya ino inogovera zvirongwa zvemamanejarararakiti eguta anogona kuronga kukurukurirana zvakajeka, kuva wechokwadi, uye pesvedzero. Kupfurikidza nokuvaka kurukurirano nevavakidzani vanzwi, kuoneka, kuvimbisa, kutaurira, kukurumidza kunzvera kwamahofisi eguta, mabhinya eguta anogona kusimudzira basa ravo sezvo vose vari vaviri vadzokorori venzanga nevavakidzani.

Ziva Nzanga Yako: Kuongorora Kunoita Vateereri uye Gadziriro Yegadziriro

Murau wokutanga wekurukurirano inobudirira ndeyokuziva chaizvoizvo wauri kutaura naye. Chiverengero chavagari vemo cheguta hachiwanzova chenyika imwe chete; unoumbwa namapoka ezera akasiana, migariro yetsika, mwero yemari, mwero yedzidzo, uye mitauro mikuru. Chinonzwika namuridzi wemusha akarega basa chingava chose nomurendi muduku, uye chinoshanda nokuda kwemhuri inotaura chiSpain chingasasvika pakoreji yetech. Naizvozvo, vanamamaneja weguta vanofanira kushandisa nguva nepfuma kuti vanzwisise vateereri vavo vasati vaita basa ripi neripi zvamashoko.

Kuongorora Nezvakavakirwa Pamba

Tanga nemashoko. Kuverengwa kwavanhu kuripo, kunzvera kwapamusha, uye zvinyorwa zvekuzivisa pachena kuti zvikamu zvikuru zvenzanga yenyu. Zvishandiso zvakadai se U.S. Censurence Bureaution’s American Community Survey [[[FLT 1]] zvinogovera mashoko akakwana pamusoro pekuparadzirwa kwezera, mutauro unotaurwa pamusha, uye kuwanikwa kweInternet, zvose zvinozivisa kusarudzwa kwemikoto yenhau yamashoko, nzira dzokunzvera nadzo, marusarusarudzo enzanga, uye kubvunzurudza kumwe chete navatungamiriri vomunharaunda kunoratidza mirangariro, uye zvisarudzo zvekurukurirano izvo nhamba dzisingagoni kugona kuzivisa.

Kuvaka Munhu Nemamepu Erwendo

Kushandura nzvero muzvishandiso zvinoshanda kupfurikidza nokugadzira munhu wekurukurirano. Somuenzaniso, munhu angava “Maria, amai vanoshanda mumitauro miviri vanoshandisa Facebook nokuda kwokugadzirwa kwomunzvimbomo uye vanoda kuti vhidhiyo ive pfupi iri mukati mamashoko marefu.” Mumwe angagona kuva “George, murwi akarega basa uyo anorava pepanhau rokudhinda romunzvimbomo uye anopinda muhoro iri yose yomutaundi.” Kupfurikidza nokunyora giramu iyi yavanhu se “jayney” yokugamuchira, kunzwisisa, uye kushanda pamashoko, vanamabhinya veguta vanogona kugadzira mabhii kuderedza kukwezhetesa nokuvandudza kunzwisisa. Ukuwo kunosimbisa miganhuro yenhau yemunzvimbomo, kana zvikamu zvichipinda mumukoto mumwe chete weguta riri pasi peguta, unogona kugadziridza nenzira inowirirana.

Kutamba Nezvokudya Zvinovaka Muropa Zvinopfuurira

Njere dzinonzwa hachisi chinhu chimwe chete. Kubatanidza kupfuurira kupfurikidza namapuraitiki enzanga akatsikirirwa, nzvero dzepashure pedenderedzwa, uye kuteerera kwemagariro avanhu. Chimiro chaichoicho chemitengi yemitemo inopa shongedzo yemirangariro inogona kubudisa nhau dzisati dzakura. Maneja weguta anonzvera nenzira yokushingaira izvo vagari vemo vanotaura.(D) uye anogadziridza mutoo wavo mukupindura(madhimonistero anova mwero wokudavidza unovaka chivimbo kwenguva refu.

Kuparadzanisa Nzira Dzako Dzokukurukurirana Kuti Uzive Vagari Vemo Kwavari

Kuvimba nemukoto mumwe chete, wakadai sewebsite yeguta kana kuti pepanhau regore, kunovimbisa kuti zvikamu zvikuru zvenzanga zvichapotsa mashoko anokosha. Mamaneja emaguta anofanira kushandisa nzira yezvitundu zvakawanda yegamuchidzanwa, yemadhigirii, uye yemafomu kuti ave nechokwadi chokuti vanhu vose vanosvika pamwero mumwe chete.

Mikoto Yemagetsi Neyemotokari

  • Website yeguta : Inoita kuti ive shamwari inofambika-famba, inowanika (WCAG 2.1 kuteererwa), uye yakarongwa ne “News” kana kuti“ Kududzirwa” chikamu.
  • Sacial : Shandisa zvikuva zvakafanana ne Facebook (pamugari wemo wekare namapoka enzanga), X/Twitter (nokuda kwokuchinja kwenguva chaiyo), Istagram (yenhau dzinooneka), uye Nhevedzo (nokuda kwekubatanidza kwapanzvimbo kwakakomba zvikuru).
  • Mapepa etsamba [[FLT: 1]: Gadziriro yegadziriro nefariro (mutoo, mapaka, kotsekano yavose, kukura) kuderedza zvisipi zvebhokisi rokuvhara ndokuwedzera kuvimbisana.
  • Mitemo yokungwarira rugwaro: Opt-in SMS zviratidzo zvengwariro dzokukurumidzira (zvisaririra zvemvura, zvirairo zvokuburitsa, kuvhara mugwagwa).
  • Apps : Michina yeguta inorongwa inosimbisa zvikumbiro zvebasa, makarenda echiitiko, uye kukurudzira kuzivisa zviri kuramba zvichikurumbira pakati pevaduku vagari vemo.

Zvinobudisa Nhau nezvinyorwa zvamagamuchidzanwa

  • Mapepanhau nenhepfenyuro zvepanzvimbo yacho: Vagari vazhinji vachiri kuvimba naizvozvi nokuda kwenhau, zvikurukuru munharaunda dzine chidhindo chakafara chakaganhurirwa.
  • Public inowanika paterevhizheni: Kutamba kwemisangano yemakurukota eguta nezvikamu zvemashoko.
  • Kudhindwa kwenhunzi nezvikwangwani: Nzvimbo mumaraibhurari, nzvimbo dzenzanga, zvitoro zvezvokudya, uye mabhazi anomira — zvikurukuru nokuda kwenharaunda dzisina kunyorwa zvakanaka.

MuPerson uye Mikoto Yakavakirwa Munzanga

  • Misangano yehoro yeimba yematuro : Svika nzvimbo kuti uite kuti kupinda kuve kwakanakira nharaunda dzakasiana - siana.
  • matumba emashoko apamapepa : Pamisika yavarimi, mitambo, kana kuti nzvimbo dzinotakurwa.
  • Kugadzira panze papadhoo pa [[FL:1]: Nokuda kwenhau dzakakwirira dzakadai sokuvakazve kana kuti zviyero zvechisungo, kurukurirano yomunhu oga inogona kuva inobudirira zvikuru kupfuura mutumire.

Chinokosha hachisi kushandisa mikoto yose nguva dzose, asi kusarudza namaune mikoto inosvika zvakanakisisa vateereri mumwe nomumwe chikamu cheshoko rakapiwa. Chipiyaniso pakati pemikoto( somuenzaniso), shandisa zvinobudisa nhau kutungamirira vanhu kuti vasaine mashoko akasvinurira kana kuti kupinda horo yetaundi iri kuuya.

Mashoko ounyanzvi akajeka, ari pachena, uye anowanika

Kunyange nzira yakanakisisa yokuparadzira nayo inokundikana kana shoko racho rimene richivhiringidza, risina kujeka, kana kuti rakaremerwa nemadhiragi.

Mutauro Wakanaka Nebhurari

Kunyora kwehurumende kwakakurumbira nokuda kwokunyora mashoko akavanzika, kudzorwa kwapamutemo, uye inzwi risingadzoreki. Kutsiva “Bato reMirimo yaVose richavamba chirongwa chokuvandudza mumugwagwa paMaple Avenue” ne “Tiri kudzosera Maple Avenue pakutanga Muvhuro, April 10. Kufamba kwemotokari kuchabviswa kwemazuva matatu.” Shandisai inzwi rinobata, mitsetse mipfupi, namashoko anozivikanwa. LY Language Action and Information Network (PLTY)[FLT] inogovera kurovedzwa kwapachena nezvishandiso zvenyu zvokufambisa.

Kugovera Mashoko Akapoteredza Neapo

Vagari vemo vane bviro huru yokutsigira zvisarudzo zvavanonzwisisa. Pose panobvira, tsanangura “nemhaka yei” iri seri kwetsika kana kuti basa. Somuenzaniso, usati wazivisa kuwedzera kwemvura, kugoverana mashoko pamusoro pemasangano ezvirongwa zvokukwegura, zvinodikanwa zvibvumirano zvehurumende, uye mari yakachengetwa kwenguva refu kuti zvisagadziriswa. Shandisa magirabhu kana kuti mavhidhiyo mapfupi kuita kuti mashoko ashande. Kujeka kwete bedzi kuzivisa asi kupesanawo nenhema (8) apo vanhu vanoziva maidi, havawanzova nyore kushatirwa.

Kupinda Nokubatana

Mishumo inofanira kusvika vagari vose, kubatanidza avo vane urema, unyanzvi hushoma, kana kuti kurava nokunyora kwakaderera. Nguva dzose inogovera shanduro mumitauro yapamusoro isiri yechiNgezi inotaurwa muguta. Shandisa madhemoni makuru, musiyano wakakwirira, uye alt nokuda kwemifananidzo pamadhipatimendi. Kududzira Mutauro wemasaini weAmerica pazvinoitika zvavose uye kubatanidza mashoko ezviri mumavhidhiyo. Kubatanidza ne Melika neUCUS (A) Act hakusi kungova kuzviisa zvapamutemo kwechibvumirano chekuti anoshanda.

Kuona Mashoko Nokurondedzera

Nhamba dzoga dzinogona kuva dzinoshanda zvikuru; kuoneka zvakanaka kwemashoko kunobatsira. Shandisa machati, mepu, uye magirabhu kuti uratidze zvirongwa, mabhajeti, kana kuti marobhoti ebasa. Somuenzaniso, mepu inoratidza kugadziridzwa kwemigwagwa yose yakarongwa nemavara akanyorwa nokukurumidza kunokosha kupfuura ndaza yemashoko. Mashoko enhau dzevanhu (Daunion nepurogiramu itsva inobhadharwa, anosanganisira mukurumbira wemhuri yakawana imba yakadzikama nokutanga kutevera. Mirangariro nenhau dzomunhu oga zvinonamatira muyeuko kure kure kupfuura nhamba dzezviverengero.

Ita Kurukurirano, Kwete Mutambo mumwe

Kukurukurirana pachena munhau kwave kuri kutepfenyura kwapamusoro: guta rinotumira mashoko, vagari vemo vanoagamuchira. Asi chivimbo chinovakwa apo kurukurirano inofamba munzira dzose dziri mbiri. Mamaneja eguta anofanira kugadzira zvivako zvokuteerera kwechokwadi, kupindura, uye kunakidzwa.

Horo Dzeguta Dzenguva Dzose Nepurogiramu Dzokuteerera

Dzimba dzemataundi dzakagadzirwa neQ&A dzakarongwa idzo dzinobatanidza zvikamu zvezvikamu zvemarongedzero, uye kunzvera kuti zvionekwe kuti munhu anonzwa sei. Jidza nguva dzemisangano (kupera kwevhiki, masikati) nenzvimbo kubata manzwi akawanda seanobvira. Kuti misoro inomutsa nharo, rangarira kushandisa nyanzvi yekurukurirano inoremekedzeka. Manyoro nemisangano yepasi pesokupinda paIndaneti kuti avo vasingagoni kupinda vagogona kutora rutivi mukusatora rutivi.

Michina Yokuderedza Kudya

Kupfuura tsinhiro dzenzanga, shandisa zvikuva zvakatsaurirwa kufanana ne , , [[FT]Polco, kana kuti Chinobvumira vagari vemo kuisa pfungwa dzavo, vhota, uye ona kuti zvavanoita zvinopesvedzera sei. Vanzai chikanganiso kupfurikidza nokubudisa “Mataura, Taita kuti. Chinobatanidza zvakajeka zvikarakadzo zvomugari wemo kuti achinje. Uku kukurudzira kutora rutivi kwomunguva yemberi.

Matare Okutungamirira Vanhu

Sarudza nzvimbo dzakasiana- siyana dzevagari vemo kuti dzipe zano panhau dzakati (muremo, zvokufambisa, mapaki, chengeteko yavose). Kuva nechokwadi chokuti mitezo yacho inoratidzira mhatsa yechiverengero chavagari vemo nenzvimbo yeguta. aya matare anobatira sezvose zviri zviviri bhodhi rinorira neamplifier(mitezo inogoverana mashoko mukati memibatanidzwa yavo, kutambanudza kusvika kweguta racho nenzira yakatarwa.

Mhinduro Dzokukurumidza Uye Dzochokwadi Kumibvunzo

Imeli iri yose, runhare, kana kuti tsinhiro yesocial network ibanza rokuvaka chivimbo. Gadza mipimo yebasa yapakati pamaawa 24 kubvuma risiti mukati mamaawa 24 uye govera mhinduro yebhizimisi mumazuva mashanu. Usashandisa mhinduro dzinodzorwa; mhinduro dzomunhu oga kuratidza kuti munhu anorava itiro hanya. Kukumbira ruregerero apo zvikanganiso zvinoitika, uye tsanangura zviito zvokururamisa. Rudzi urwu rwokudavidza runochinja vatsoropodzi vanobvira kuva vatsi.

Kurondedzera Nhau Yerevera Nefariro Yavanhu Yokubatanidza

Mamaneja emaguta anogona kutaura nhoroondo dzinokurudzira pamusoro pekubudirira kwenzanga yavo, zvinetso, uye zvishuvo zvichaita kuti mirangariro ivezve yakanaka isingagoni kuwanikwa.

Vagari Nevashandi Vanoratidza Vagari Nevanhu Vacho

Chikamu chevagari vemo chinoda kuonekwa nejee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Kuchengeta Zvinhu Zvinokosha Nekuvandudza

Apo paki yakamirirwa kwenguva refu inovhurwa kana kuti chirongwa chikuru chezvirongwa zvezvirongwa zvinopera pachine nguva mberi, taurai nyaya iyoyo nenhau dzinooneka. Shandisai pamberi pemifananidzo, mavhidhiyo enguva, uye mashoko kubva kuvagari vemo vakabetserwa. Vavariro ndeyokubatanidza basa reguta nevandudziko inojeka youpenyu, kusimbisa ukoshi hwemari inotengwa navanhu vose.

Dzivisa Kukurukurirana Netsitsi Dzevanhu

Kana zvinhu zvaoma, nyaya dzokuzvigadziridza uye dzokubatsirana dzinogona kubatsira nzanga kupora. Pashure pemafashamo, goveranai kuti vavakidzani vaibetsera vavakidzani uye kuti guta racho rakabatana sei. Asi ngwarirai kusashandisa ngwavaira() kunofanira kuva kuremekedza, kuisa ngwariro pachinzwano nokunaya. Uchokwadi zvinhu zvinopfuura kupeta; vhidhiyo yechokwadi yeFacebook Live inobva kuna maneja weguta inogona kuva inopa chivimbo kupfuura kubudiswa kwemapepanhau akajekedzwa.

Gadzirira Kutadza Kukurukura Zvisati Zvaitika

Apo ngwavaira yomusikirwo, njodzi yeutano yavose, kana kuti njodzi dzinoitwa navanhu dzinoitika, hapana nguva yokuvaka gadziriro yekurukurirano kubva pakukuvara.

Gadza Mutemo Wemitemo Newezvipfeko

Tsanangura kuti ndiani ane chiremera chokutaura pachena uye mumamiriro ezvinhu api. Kazhinji, maneja weguta kana kuti mukuru mukuru wemashoko akasarudzwa anobatira somumiririri mukuru. Cherekedza vashandi vose vanoziva mutemo wacho: “Handitongoti tsinhiro”",(insted),“ Handina mashoko iwayo, asi ndichawana ndokudzokera kwauri.” Gadzirira kuva nemashoko nokuda kwezvinoitika (mh., mafashamo, kudzokororwa kwekombiyuta, kusagadzikana kwevagari vemo).

Shandisa Mukoto Wakawanda Wokukurumidza Kupindura

Ita kuti gadziriro yokungwarira yeguta ishande, vhura mureza wewebsite, post pasociation, nyorera TV neredhiyo yomunzvimbomo, uye shandisa zviziviso zvakatsikirirwa nokuda kwenharaunda pasina simba kana kuti Internet. FEMA’s Intetrated Public Alert and Rifting System (IPAWS) inogovera simba rokungwarira renyika rinogona kutumira mashoko kuserura kuEmeternals Totterers (WEA).CPracce Crice anotumira machenjero kupfurikidza negadziriro yeIPAWS (G.FLT.S.) gore negore.

Iva Anojeka Pamusoro Pepanikiro

Munjodzi inodzokororwa nokukurumidza, vagari vemo vachagamuchira kuti mashoko anoshanduka - shanduka. Vonga zvaunoziva, zvausingazivi, uye apo uchagovera wirirano inotevera. Pasi pechipikirwa uye kupfuura kupiwa panguva. Kurutsira kazhinji kazhinji (kunyange kana iri “tisina mashoko matsva, asi tichiri kushanda pamusoro paX.” Kunyarara kunoparira fungidziro nokusavimba.

Ongorora Mashoko Asina Kunaka Ukurumise

Gamudza vashandi kuti vatarisire zvinobudisa nhau zvenzanga, zvigaro zvomunzvimbomo, uye tsinhiro dzenhau nokuda kwamashoko enhema. Paunozviona, zviruramisei nenzira yakaterama uye noufakazi. Ipa manyuko akajeka (mutoo, batano nemubatanidzwa wehurumende weguta). Muzvimwe zviitiko, ungada kushanda navagadziri venzvimbo kuti urambe mashoko asina kururama anokuvadza. Pamberi-pamberi-aimhanza uye kuabvisa pamberi pokuparadzira taundi racho.

Ratidza, Dzidza, uye Gadzirisa Zvichipfuurira

Mamaneja eguta anofanira kuona kuti kukurukurirana kunoitwa sei, kunogona kuongororwa zvakanaka, uye kuongororwa.

Zviratidzo Zvinokosha Zvebasa (KPI)

  • Chinyorwa: Kufanana, goverano, tsinhiro, nyungurira mwero, kupinda pazvinoitika.
  • Comprehension: Shandisa kuvhota kwakapfava pashure pechiziviso (mutoo, “Wanzwisisa here chikonzero nei mwero wemvura wakawedzerwa?” kuyera kujeka kwamashoko.
  • Vimba uye mirangariro: Nzvero dzenguva dzose dzenzanga idzo dzinobatanidza mibvunzo yakadai se “Unodavira kuti guta rinokurukura nokutendeseka here?” Kurovha mirangariro nokufamba kwenguva.
  • [[FT:0] Chinjo yeBhahioral[[FT:1]: Vagari vakatevera zvomenemene miraidzo (mutoo., kusaina nokuda kwengwariro, kupinda musangano, kuderedza kushandiswa kwemvura mukati mokusanaya kwemvura) here?

Maturusi Nezvokushandisa

Shandisa zvinovhaira zvakagadzirwa panzvimbo dzinobudisa mashoko, purogiramu yokutengesa ipasi (seMailchimp kana kuti Constantical Friend), uye maturusi ewebsite (Google Analytics, mamepu yokudziya) kuti uone zvinoitwa. Kana kuri kubudisa mashoko, funga zvishandiso zvokuongorora pfungwa kana kungoravawo zvamatauriro mwedzi woga woga.

Kunyora Kunobva Mumashoko

Kana mukoto wakati (mutoo, Tutter) uchiita nguva dzose kuvimbisana kwakaderera nokuda kwavateereri vako, deredza kushandiswa kwawo nokuwedzera tsigiro yemikoto inobudirira zvikuru. Kana fomu remirau (mutoo, rugwaro rwakareba) rakasiyiwa zvikuru, chinjai kuti muve madenderedzwa ane mabara nemifananidzo. Mitsetse yenhau, kuisa nguva, uye kuridza runhare kupfurikidza nokuedza A/B. Kupanana kunoguma neboka rose reguta kuvaka tsika yokudzidza.

Kukurukura Kunoitwa Pagore

Kamwe chete pagore, hwirudzura mhoteredzo yose yekurukurirano: nyora mikoto yose, yera kushanda kwayo mukurwisana neKPIS, nzvero vagari pazvisarudzo, uye bhendi rinorwisana namaguta ezera. Government Accompation Lab pa Harvard Kennedy School [ inogovera zviwiro nokuda kwevandudziko dzekurukurirano dzakavakirwa paufakazi. Shandisa bhajeti kuvandudza gadziriro yako yekurukurirano nebhajeti yemari yakachengeteka nokuda kwezvishandiso zvitsva kana kuti rovedzo.

Kupedzisa: Kuvaka Tsika Yokukurukurirana Zvakanaka

Kukurukurirana pachena kunobudirira hakusi kushandira kubuda kana kuti bhokisi rokuongorora. Ibasa rinoramba riri musangano rinotanga pamusoro. Mamaneja emaguta anoisa pfungwa dzevateereri, nzira dzakasiyana - siyana, mashoko ajeke, kukurukurirana, kutaurirana, kugadzirira, uye kuvandudzika kunopfuurira, zvinoita kuti pave nechinjo yemhinduro inosimbisa rutivi rwuri rwose rwekudzora. Vagari vanonzwa vaudzwa, vanzwiwa, uye vanoremekedzwa vangangowirirana nemitemo, kutsigira, uye kutora rutivi muupenyu hwevagari vemo.

Gadziriro dzekurukurirano yenjodzi, somuenzaniso, dzinoshanda zvikuru kana wakatovaka chivimbo kupfurikidza nokutumira mashoko anojeka uye kuvimbisana nguva dzose. Kunzvera mashoko hakubetseri kana usati ukaita. Miuyo isina kugadziridza gadziriro ibasa rinopambadza. Naizvozvo, vanamamaneja veguta vanofanira kurangarira kurukurirano yapachena sechinhu chikuru, kwete somubato wechiito. Mutengi wokurovedza vashandi, kuronga bhajeti yakakwana nokuda kwezvishandiso nezvikuva, uye kurukurirano yepachirongwa chiri chose kubva pamavambo.

Munguva ino vanhu vasingavimbi nevanhu uye vanowanzova nemazano akawanda, maguta anokurukura nemazano, anonzwira urombo, uye anorangwa ndiwo anobudirira.