Iziqhagamshelanisi Zonxibelelwano Ezicacileyo

Ngokungaguqukiyo, unxibelelwano olucace gca lwenza umqolo walo naliphi na iphulo lesicelo elinempumelelo. Abaxhasi bafuna ukuziva benolwazi yaye bedityaniswe nentliziyo. Misa icebo lonxibelelwano oluninzi oluhambisa umyalezo olungileyo ngexesha elifanelekileyo. Sebenzisa amaphetshana e-imeyili, uhlaziyo lwezentlalo-ntle, uhlaziyo lwe-SMS, kunye newebhsayithi yakho yephulo ukwabelana iingxelo zenkqubela, izenzo ezizayo, namabali oloyigcina ingqalelo; uhlaziyo olulungeleleyo lungaphinda luguqule isiseko senkxaso.

Ibeka abaphulaphuli bakho besekelwe kumgangatho woganano. Abatsha abasayini bangafumana ulandelelwano lolwamkelo lokuchaza oko kulandelayo, ngelixa abaxhasi bexesha elide bentywila nzulu kwicebo okanye kwiinkqubo. Ubuntu----isebenzisa igama lomxhasi kwaye ukhankanye umsebenzi wabo othile", bovula isantya kwaye baqinise igalelo lomnikelo wabo. Ufundo lufumaniseno-Google[[FLT] [[3]

Ukubonisa ngaphaya kombane kuyinto ebaluleke ngokufanayo. Ukuba ubetha utyikityo lomgca-mva-mva----oyile olungalindelwanga, ukulibaziseka kwemithetho, okanye ucwangciso lwangaphakathi lwemingeni-ngxaki----(-yabelana ngayo ngokunyaniseka. Abaxhasi bayayihlonela indlela ecacileyo kwaye bazakunyuka bancede xa beqonda imiqobo.

Iziganeko Ezibalaseleyo Zibhiyozelwa Edlangalaleni

Ukuvuma incopho ephambili yoluntu kugcina isantya siphezulu kwaye kukhumbuza abaxhasi ukuba imigudu yabo ivelisa iziphumo. Imiqobo yemiqobo ```````Istyikit'''',' ikhutshwa ngumsebenzi woshicilelo,' inkcazo yoshicilelo,' umenzi-mthetho,' igqabaza kawonke-wonke-wonke, okanye kwanephulo lonxibelelwano lonxibelelwano oluhamba neentsholongwane. Yenza iibhodi ezinikezelweyo, zithumele ii-email zokubhalisa, kwaye zibonelele iziganeko ezincinane zokubulela uluntu lwakho. [FLT: 0] [iMiles] zisebenza njengendlela yengqondo yokuphumelela [; zinika abantu ingqiqo yenkqubela nempumelelo.

Yenza iinguqu. Umzekelo, xa ubetha 50% yenjongo yakho yotyikityo, ndulula uqhubo apho abaxhasi bathembisa ukufumana amatsha amatsha amahlanu amatsha. Xa ufikelela kwi 100%, khulula ividiyo esemva- kwe-scene yeqela elilungiselela ukudlulisela isicelo. Oku kuguqula umbhiyozo wexesha elinye kwintshukumo eqinisa unikezelo. Uphando olusuka kwi Uphando olukhoyo [ lubonisa ukuba izicelo ezinenkqubela yohlaziyo ziphinda-phindene ngokuphindwe kabini njengabo bangaphandle.

Qwalasela ukusebenzisa umkhondo obalulekileyo kwiphepha lephulo lokumisa. Ibar yenkqubela elula eneziphawuli zencopho nganye igcina usukelo oluphezulu lwengqondo kwaye yenza ingxelo ebonakalayo yohambo.

Unxulumano oluphakathi kwemithombo yezonxibelelwano

Amaqonga ezentlalo-ntle awezosasazo nje kuphela; angamabala onxibelelwano lokwenene lwexesha. Ukugcina ukuganana, kushenxiswa ngaphaya kwendlela enye yokuthumela. Yenza okuqulethwe yimifanekiso njengokuvota (umz., “Yiyiphi incam yokuthetha evakala kakhulu kuwe?”), Q&A iintlanganiso kunye neenkokeli zephulo, okanye “Imiqhushuwa-magama Le” yemifanekiso evela kwimiqhushuwano. Umsebenzisi-osethi . / org / shorts, “Indawo enika isandi sevidiyo okanye amabali ayo."

Sebenzisa iqonga- elicacileyo iimpawu ezifana ne Instagram yemiba yohlaziyo ekhawulezileyo, izithuba ze-Twitter Screads ukwenzela ingxubusho ephilayo, kunye ne Group ye Facebook kwisakhiwo soluntu. Ubuninzi bemicimbi ye Post: jolise ubuncinane kathathu ukuya kwisine uhlaziyo ngeveki ngexesha lephulo elingundoqo, kodwa phepha abalandeli abagqwesileyo. Imixwebo yomxholo ibonisa utyikityo, iimboniselo ezifutshane zevidiyo, kunye nonxulumano olusekelwe kumbhalo. Ikhuthaza abaxhasi kwi table, iintsika zokwabelana iintsika, kwaye usebenzise iphulo.

Umququzeleli uphuma rhoqo ngeveki “ushicilelo oluphumayo” apho iqela lakho liphendula ngokukhutheleyo kuyo yonke igqabaza kunye nomyalezo ngqo kwiyure. Oku kusabela kwenza abaxhasi bavakalelwe baze bakhuthaze incoko yababini. Ingxelo ye- SSic Mecamian Media [[FLT: 1] iphawula ukuba iindidi kunye nemibutho ephendula ngokukhawuleza i-40% ibone ulwando lwenjongo.

Nikeza Inyathelo Ngaphandle Kosayino

Xa umntu etyikitya isicelo sakho, zibekwe kwimo enzulu yokubandakanyeka. Qikelela imenu yezenzo ezilandelayo: ukwabelana ngesicelo nabahlobo abathathu, ukubhalela umhleli, ukuya kwi holo yedolophana, okanye ukubeka umfanekiso ngophawu lwephulo. Isenzo ngasinye kufuneka sibe lula kwaye sicaciswe ngokucacileyo. izicelo ezikhutshiweyo zithintela ukudinwa [[[FLT: 1]] kwaye zivumele abaxhasi ukuba bakhethe umlinganiselo wabo wedinga.

Yakha ileli yomsebenzi othe qokothileyo. Umgangatho 1 unokuba “nesabelo kulwazi lwezentlalo,” Umgangatho 2“ thumela ummeli wakho wasekuhlaleni usebenzisa isikhokelo sethu,” Umgangatho 3 “othuma iqela elincinane lendlu.” Bhala ezi zenzo kwi CRM yakho uze ubhiyozele xa umntu enyuka. Sebenzisa ukhawuleziso ukuxhobisa umyalezo onombulelo kuwe semva kwesenzo ngasinye esigqityiweyo, uqinisekisa ukuziphatha okuhle.

Impendulo elula rhoqo. Thumela uphando olufutshane ubuze ukuba ngabaxhasi bacinga ntoni ngolwalathiso lwephulo, yeyiphi imiba abajongene nayo ekwandiseni isicelo. Ukwenza ngokuvisisana naloo mpendulo kubonisa ukuba uyalixabisa igalelo labo. Xa abaxhasi bebona amacebiso abo enziwe `njengephepha elitsha lenyaniso okanye ixesha elahlukileyo leentlanganiso] baziva benikele ngenene.

Yakha Uluntu OluyiTyriti

Isehlo sesicelo esivakala ngathi sintshukumo kunokuba sigcine abaxhasi ixesha elide. Yenza iindawo apho abantu banokunxulumana khona: iseva yeDismard enikezelweyo, iQela le Facebook, okanye isiqhagamshelanisi esingekhoyo sabaququzeleli bamatsha - ntliziyo. Kwezi zithuba, khuthaza izingeniso, yabelana ngasemva--mquququzeleli, kwaye ibalaselisa amabali abaxhasi. [[FLT: 0]] Commony ikhuthaza ukunyaniseka kunye nokuzinza ; xa omnye umntu evakalelwa kukuba edimazekile, abanye banokunikela ukhuthazo.

Umququzeleli osoloko edibana rhoqo ngeveki okanye ngenyanga, apho abaxhasi babuza imibuzo, babelane ngeengcamango, baze bave ngqo kwiinkokeli zephulo. bhala ezi ntlanganiso kwabo bangakwaziyo ukuphila. Qwalasela abaxhasi abatsha kunye “nee-bidders"--artless ezinamava anokubakhokela kwaye aphendule imibuzo. Olu qhagamshelwano lontanga lunciphisa ukuncitshiswa kwaye lwakha inethwekhi yenkxaso.

Jonga abanikeli abaphezulu ekuhleni. “Umqwalaseli weveki” ugxininiso kwi intanethi yoluntu okanye ukukhala kwiphephandaba lephulo ubangela abantu bazive bexabisekile. Thumela iiphawulo ezincinane zombulelo: iibheji ze-minutary, iphetshana elibhalwe ngesandla lokubulela, okanye isiqhoboshi sephulo. Ezi zimbo zokongeza ukunamathelana ngokweemvakalelo kwinjongo.

Izixhobo Ezinobuncwane Nemfundo

Abaxhasi abagunyazisiweyo bathembise abaxhasi. Yenza umgqaliselo ophakathi wovimba-a iphepha kwiwebsite yakho yephulo----enokukhuphela ulwazi: iincopho zokuthetha, iihekta enye kwinkupho, izikripti zokubiza abalungisi-mthetho, imizobo yentlalo-ntle, kunye nomzekelo wokushicilela ukhutshwa. Hlaziya ezi zixhobo njengoko iphulo liguquka. Xa abantu beziva belungiselele, basebenza ngentembelo[ kwaye baba ngabameli abasebenzayo.

Nika ingeniso ngogcino-lwazi ngemiboniso ye-Web site, ii-webinars, okanye izichazi-vidiyo ezifutshane. Sigqume imbali yenkupho, indlela yezopolitiko, okanye indlela izibongozo eziphembelela ngayo abenzi besigqibo. Ulwazi lwakha inkanuko luze luncede abaxhasi baphikise intembeko. Umzekelo, isicelo semozulu singaquka isalathisi esiphambili kwikharbon - crimp okanye umgaqo wemigudu yemithetho enxulumene nayo.

Qeqesha abaxhasi bakho abakhutheleyo ukuba babe “ngabaphathi-mikhosi abanoqeqesho.. Banike incwadi equka imibuzo nempendulo, iinkqubo zokukhupha, kunye noqheliselo olulungileyo lokucwangcisa imisebenzi yasekuhlaleni. Oku kuzala komthwalo kusasaza kwaye komeleze amandla ephulo.

Ukusetyenziswa kwe-imeyili kunye neMibutho yokuDlambisa

I-imeyili ihlala ingenye yemijelo ephezulu ebuyisela ulawulo lweziko lobugqi. Cwangcisa ulandelelwano oluzenzekelayo olukhokela abaxhasi ukusuka kutyikihlo ukuya kumsebenzi osebenzayo wobubhali. I-imeyili yokuqala kufuneka ibabulele ngobubele kwaye icwangcise unxulumano lwexesha elizayo. Ii-imeyili ezilandelayo zingazisa ibali lephulo, zibelane ngevidiyo enyanzelisayo, zicele isenzo esincinci, kwaye zibalaselise incopho.

Sebenzisa iingcinga zokuziphatha: ukuba umxhasi udibanisa isicelo kwi media yezentlalo, zithumele “Enkosi” ngenkcazelo evakalayo. Ukuba ngaba abavulanga i-imeyili ngeveki ezimbini, thumela umyalezo ophinde wavela nomgca okwisihloko ofana nothi“Sikukhumbula” nesenzo esisezantsi sokuncedisa (umz., “Nqakraza ukuqinisekisa ukuba usahamba nathi”.

Imigca yomxholo kwaye ithumele amaxesha. A/B uvavanyo lungabonisa ukuba “Sincede sifikelele utyikityo olungu 5000” abasebenzi abangaphaya "Sisembindini apha!” Track-open, nqakraza- ngokugqitha, kunye nohlobo lokuguqula. Iqonga lokuthengisa le-imeyili njenge Mailchimp okanye i-Draiceus’s amandla e e-imeyili (isandi) avumela ulungiso olunesandi. Ulungiso logcino-lwazi- olunempumelelo lugcina unxibelelwano lwakho luhleli kakuhle kwaye lusebenza.

Kwenze Kube Namava Ngephulo

Yazisa izinto zokudlala ukuze unwabise ukhuphiswano. Yakha ibhodi yenkokeli yabaxhasi abaphezulu okanye utyikityo oluqokelelwe. Ibheji zempumelelo eyahlukileyo: “Intaka Ephambili,”“ ISibambi,” “iCommunity Breaker.” Ixhasa abantu ukwakha amaqela (umz. ngesixeko okanye ngeyunivesithi) kwaye ikhuphisana nephulo lokufumana umvuzo.

Ukhuphiswano kufuneka lube lucace gca kwaye lube lulunga. Seta imithetho ecacileyo kunye nokuzinza. Kuphephe ukwenza ukhuphiswano olungalunganga; ukujolisa kwintsebenziswano kunye nokuphumelela okudibeneyo. Umzekelo, vula umvuzo odityanisiweyo (umz., umyalezo wevidiyo okhethekileyo osuka kumxhasi) xa lonke iqela lifikelela kwincopho ethile. Oku kwenza ukuba kubekho incoko emnandi ngexesha uqhuba.

Uphando olusuka Ukunika igalelo.co lubonisa ukuba ukongeza amakhampani emidlalo alula kumaphulo okucela kunganyusa ukuganana nge 30-50% kwiindlela ezisesikweni. Isitshixo kukugcina oomatshini be-akharn belula kwaye bebotshelelwe ngqo kwiinjongo zephulo.

Bamkele Abantu

Unxibelelwano lwamandla lungaziva lungeyonto. Nanini na kunokwenzeka, sebenzisa igama lomxhasi, bhekisa izenzo zabo zangaphambili, kwaye wenze isicelo esisekelwe kwiminqweno yabo. Ukuba ubani usayina isicelo ngomgaqo-nkqubo wendalo, musa ukuwathumelela isibheno esiqhelekileyo esikhuthazayo.

Thumela amaphetshana okubulela abhalwe ngesandla kumatsha - ntliziyo akho aphezulu angama-50. Shicilela ividiyo emfutshane ebonisa umxhasi ongundoqo. Ezi zenzo zichukumisayo zithatha ixesha kodwa zivelisa ububele obukhulu kwaye zisoloko zikhokelela ekunyuseni igama--mouth. Uvumo lobuqu lungaguqula umxhasi ongenzi nto abe ngumxhasi ohlala ekho.

Sebenzisa ugcino-lwazi olusuka kwi CRM yakho ukuchonga abaxhasi abanokuba bakulungele ukuthatha indima enkulu. Bathumele umyalezo ongqalileyo ovela kumphathi wephulo ocela uncedo kumsebenzi othile, njengokukhokela ibhanki yemfonomfono okanye ukuqesha amatsha. Izicelo zobuqu ziphumelela kakhulu kune-mfono yesiqhelo kwisenzo.

Abameli Abafanelekileyo Nabanamandla

Yazi abaxhasi bakho abanovutha-gazi uze ubameme ukuba babe ngabameli abasemthethweni. Banike indima ecacileyo, isixhobo sokuzimela, kunye nomjelo wabucala wokusebenzisana. Amanxusa angafumana iziganeko, izithuba zoluntu eziphakathi, kwaye asebenze njengobuso bephulo kwindawo yawo esekuhlaleni. ukhuthuzo olusoloko luthenjwa kakhulu kunemiboniso yentlangano.

Nika amanxusa inkululeko yokuyila iziganeko okanye izinto zawo, ngaphakathi kolwalathiso olubanzi. Umzekelo, unozakuzaku wabafundi ungazimisela itafile yesicelo ekholejini, ngoxa umzali ozakuzaku elungiselela iqela lengxoxo yomdlalo. Ubhiyozela amanyathelo abo kwiphulo elikhulu lonxibelelwano. Iinkqubo zoonozakuzaku zilinganisa izivumelwano ngaphandle kokuhlawulwa kakhulu ngabasebenzi.

Ungalibali ukuxhasa ii-arhente ngoqeqesho lwee-webinar, ii-check-ins, kunye nokufumana uhlaziyo olupheleleyo nyanga nganye. Jonga iminikelo yazo ngezatifiketi, imbulelo kawonke-wonke, okanye izipho ezincinane. Uthungelwano lonozakuzakuzaku oluxhaswa kakuhle luba yinjini enamandla yokuzibophelela ngokuzinzileyo.

Umzila wemetriki

Ukugcina ukuganana, kufuneka uyilinganise. Yisa ngaphaya kwamanani otyikityo nje. I-imeyili evulayo, nqakraza- ngokugqitha, imenu yoluntu, inxaxheba, iziganeko, kunye nenani labaxhasi abagqibe imisebenzi eyongezelelweyo. Sebenzisa i UTM imilinganiselo ukubona ukuba yeyiphi ijelo eliqhuba ezona zibophelelo. Sika ibhodi yodwiwa waveki ngamnye ethelekisa iimeters zangoku kwiiveki ezidlulileyo kunye neenjongo zephulo.

Hlola apho ukuganana kuphelela khona. Abaxhasi bayayityeshela i email emva kokuthumela kwesithathu? Ingaba i-meyile yezonxibelelwano ifumana amagqabaza ambalwa ngexesha? Sebenzisa le data ukulungisa indlela yakho. Ukuba umxholo othile (umz., ingxelo entsha kulo mba) ivelisa umanyano oluphezulu, yenza ulwaneliseko oluphezulu kuloo engile. Ukuba isiqhagamshelanisi esithile siphantsi komsebenzi, izinto ze-falkta zemali ukwenzela ukuphucula ezingcono.

Fakela uvavanyo A/B rhoqo, sebenzisa imigca eyahlukeneyo yesihloko, ucingo-to-action, umyili wephepha lokumisa, neefomati zomxholo. Intlalo-ntle encinci ngaphezulu kwexesha lobomi bephulo. Yabelana ngempumelelo (nangokungaphumeleli) neqela lakho nabaxhasi. Ukubona gcathalo ekufundeni kubonisa indlela yokukhula kwengqondo kwaye kumema intsebenziswano.

Isiphelo

Ukuxhasa ukuganana ngalo lonke iphulo lokucela yinkqubo eqhubekayo efuna ubuchule bokwenza isicelo, unxibelelwano lokwenene, kunye nokuyila ugcino-lwazi. Ngokunxibelelana ngokucacileyo, ukubhiyozela incopho nganye, ukukhuthaza ingingqi ezidityanisiweyo, ukuxhobisa abaxhasi ngezinto, kunye nokufikelela ngaphandle, wenza imeko apho abantu baziva bexabisekile kwaye bephenjelelwa. Ukongeza ukhuphiswano, iinkqubo zoonozakuzakufumana ubuchule bokufikelela indlela yakho. Isiphumo sisekubhiyo nje ukuqokelela intlukwano kodwa kwakha intshukumo ehlala ixesha elide ekwaziyo ukufikelela utshintsho lokwenene.

Khumbula: wonke umxhasi ohlala ethembisene yinkokeli enokuba yiyo eza kuthwala unobangela wakho phambili. Ityala kumava ayo ukususela ngomhla omnye, kwaye iphulo lakho lesicelo liya kuphumelela emva kokuba utyikityo lubhaliwe.