Ukuqonda Indima Yolwalamano Lwamaqumrhu Ezobugcisa

Ubugcisa basekuhlaleni kunye neenkqubo zenkcubeko zingundoqo wokwazi ukubalasela, ukuqhuba inkcubeko, ukuxhasa intlalo, kunye nokuyila. Kodwa ezi nkqubo zisebenza kwiinkxalabo eziqinileyo zoqingqo-mali kwaye zikhuphisana kwimimandla ye-media. Unxulumano olucwangcisiweyo lukawonke-wonke (PR) asiyonto nje yongezelelo lomsebenzi wemfundo, ukutshintsha kwe-injini ebangela ukuba kubekho ubugcisa, ukuxhasa inkxaso-mali, kunye nokuzikhusela kwixesha elide. Isiphumo sePR sobugcisa sihamba ngaphaya kwezaziso ezilula; imicimbi yenkcubeko edibanisa imisebenzi yezenkcubeko nemigangatho eyandileyo, njengemfundo, ukukhenkela, nomgangatho wobomi. Eli nqaku lichaza ukuba imigaqo eqinise ubugcisa, iibhunganiso, iibhunga zenkcubezo zezenzi.

Ukuchaza Indlela Osebenzisa Ngayo Intambo Yakho

Phambi kokuba nayiphina inkqubela-ndaba okanye isiganeko sinyuselwe, inyathelo lobugcisa kufuneka licacise imbali ecacileyo nenyanzelisayo. Le ngxelo iphendula imibuzo engundoqo: Kutheni le nto ithatha inyathelo lokuqala? Ngubani osebenzayo? Ziziphi iimbono ezingaqhelekanga eziziswayo kuluntu? Ingxelo eyomeleleyo isebenza njengesiseko sayo yonke imigudu ye-PR, ukuqinisekisa ukungaguquguquki koshicilelo, ukukhutshwa kwezixhobo zentlalo-ntle, kunye nothungelwano lwezikhuseli-nkqubo. Umzekelo, inkampani yemidlalo yemidlalo yemidlalo yeqonga yasekuhlaleni ingenza umsebenzi wayo ungabi njengesixhobo sokuzonwabisa kodwa njengesixhobo sokuncokola, inkqubela, okanye ugcino-ntle. Eli xabiso lenza ukuba kukhangeke ukungxala intlawulo kunye neentathelo-ndaba ngokunzulu.

Ukwenza Umenzi Wezinto Eziphakamileyo

Inyathelo ngalinye lobugcisa kufuneka libe nogxumeko lwesibini lwe-3076 sesinyusi esibamba isiqu sayo. Le glasi kufuneka iphindwe lula ngamalungu ebhodi, amatsha - ntliziyo, kunye namaqabane. Jonga kwimpembelelo yemvakalelo nebutho labantu kunokuba ichazwe ngokwenkcukacha zomthetho. Umzekelo: “Iprojekthi yethu iguqula iindawo zikawonke-wonke zingahoywa zize zibe yindawo egcina iingingqi ezibhiyozela ingxubevange zedolophu.”

Ukuzibekela Usukelo Loluntu

Ukwandisa ubuchule, dwelisa iinjongo zakho zokwenza uphande izinto eziza kuqala kummandla ohlala kuwo njengenkqubela-phambili yezoqoqosho, uphuhliso lwemfundo, okanye impilo kawonke-wonke. Xa ingxelo yakho ihambelana noko imigangatho yoluntu sele injalo, izikhuphiso zezixhobo zonxibelelwano kunye nezixhasi zisenokwenzeka kakhulu ekufakeni ingeniso kunye nezixhobo. Uphando lubonisa ukuba iinkqubo zobugcisa zinokuqhuba iindwendwe kunye nenkcitho yendawo; ukukhankanya ezi nzuzo zoqoqosho zomeleza iPRGS ([ amaMelika eetoni zobugcisa anikezela ngogcino-lwazi olunamandla kwimpembelelo yezoqoqosho yobugcisa).

Izakhono Zokwazi Nokulawula Icandelo Lenjongo Yakho

Umlinganiselo omnye wengeniso yePR unqabile ukusebenza kulo lonke ubugcisa. Umzekelo, abaphulaphuli abahlukeneyo abahlala apho, abakhenkethi, abaxhasi beshishini, abafundisi-mfundo, amagosa onyuliweyo, nabazobi `abalungiselwe ukubhalelana kunye nemijelo. Ukuqonda amanani amanani, imikhwa yezixhobo, kunye nentshukumisa yecandelo ngalinye kukuvumela ukuba unike izinto ezisikelwe umda. Umzekelo, iingcali eziselula zingasabela ngokungcono kakhulu kwiinstagram kunye nomxholo wesiganeko, ngoxa abaxhasi abadala benokukhetha ushicilelo okanye izimemo zobuqu ekunikezeleni abantu.

Ubugcisa Bophando Olukhoyo

Ukujonga iziganeko, ukuqwalasela imicimbi yezentlalo, nokuhlola ukuthengiswa kwamatikiti okanye ugcino-lwazi oludlulileyo. Kwaneencoko ezingacwangciswanga neenkokeli zoluntu zingabonisa ingqiqo exabisekileyo. Yenza umntu achaze icandelo ngalinye eliphambili labaphulaphuli aze abhale imiyalezo elungiselelwe bona. Oku kuqinisekisa imigudu yakho yePR ukuba iziva ingeyoyoyoyamntu ngamnye kwaye ifanelekile, hayi i-geneomjini.

Ukwakha Nokukhulisa Ulwalamano Lwamajelo Omculo

Ulwalamano kunye neentatheli zasekuhlaleni, ii-gloger, kunye nee-podcasters ziphakathi kwezona zinto zibalulekileyo kumsebenzi wobugcisa. Olu lwalamano luthatha ixesha kunye nobunyani ukuhlakulela. Qala ngokuchonga iintatheli ezigquma ubugcisa, inkcubeko, kunye neziganeko zoluntu. Ukuncedisana nomsebenzi wazo ngokuncedisana, ukugqabaza, nokuthumela indumiso yokwenene ngaphambi kokuba ufikelele, unike i-engile ekhethekileyo, udliwano-ndlebe, okanye ukufikelela kwasekuqaleni kwiziganeko.

Idala i Kit yeMedi

Izixhobo zobugcisa ze-media kufuneka ziquke imifanekiso ephezulu yokuhlangula, imizobi, imvelaphi yembali, izibalo ezingundoqo, nephepha lenyaniso. Yenza ukuba ifikeleleke lula kwi-website yakho. Abacholacholi badla ngokusebenza kwimiqathango enzima; into ekwaziyo ukukhuphela ulwazi lwexesha kwaye igcine ixesha elininzi kwaye ibangele ukuba umgangatho womntu ubonakale. Quka neziphumo zoshicilelo zangaphambili ukubonisa ukuba uyathenjwa.

Ukuphandwa Kwamaphepha - eendaba Nokusetyenziswa Kwawo

Xa ujonga imimandla yamaphephandaba kunye ne-pinggyback kwincoko eninzi. Ngokomzekelo, ukuba imfuyo yesizwe isemaphepheni, khupha umatshini okhupha imigudu efanayo yesakhiwo sakho okanye indlela engafani ngayo. Ngexesha elifanelekileyo, ingqwalaselo enxulumene nentlangano yakho ijonge ukuba yinkokeli efuna ukuqiqa. Kodwa ke, kuphephe ukuzifaka kwintlekele okanye kwiziganeko ezikhawulezileyo ngaphandle kokhathalelo.

Ukukhuthaza Imicimbi Yasekuhlaleni Ukuze Ubandakanyeke Ngokunyanisekileyo

Amaqonga eencwadi zentlalo anikezela ngemijelo engenisa iindleko ukubonisa umxholo ongasemva we-"%thescenes, amabali omzobo, kunye neziganeko ezingaphambili. Isitshixo kukungaguquguquki nokuthembeka. Kunokuthumela nje iimpukane, ukwabelana ngecala lomntu lomsebenzi wenkcubeko: ipeyinti yokudibanisa imibala, umdansi ophinda avakalise itshati engenanto, okanye umenzi wokuzithandela olungiselela umbhiyo. Sebenzisa amaqonga apho abaphulaphuli bakho abasebenza kakhulu khona. Kumaqela amaninzi obugcisa, i-Instagram kunye ne-Facebook, i-Instagrace ihlala ingundoqo, ngelixa uTik Tok noTwitter benokufumana ispowe okanye indawo engaphezulu.

Iintsika ezidityanisiweyo zobugcisa bePR

  • [[UMTL: 0] Ibhinqe iziboniso:[[FT:1] Ibonisa inkqubo yokudala yakha ulangazelelo kunye nonxulumano lwemvakalelo.
  • Izandiso zobugcisa: chaza umdali ngamnye kunye namabali abo ukwenza abantu baqalise inyathelo lakho.
  • Ingxelo ezinika ubungqina: Yabelana ngezicatshulwa zevidiyo ezisuka kubantu abakhoyo, kumatsha - ntliziyo, kunye nabaxhasi.
  • Isiseko soqumrhu: chaza imbali okanye ubuchule obusemva kweceba lobugcisa okanye umsebenzi.
  • [[UMTL: 0] Ukukhuthaza ukuthengwa kwethikithi, iminikelo, okanye imiqondiso yevolontiya ecacileyo.

Izibhengezo Zoluntu Ezibi

Kwanoqingqo-mali olunexabiso lunganyuswa kwizibhengezo ezijoliswe kumntu. Ii-Platform ezifana ne-Facebook zikuvumela ukuba ujolise kwixhoba ngokuthanda indawo, izilangazelelo (umz.,” “ubugcisa bangoku,” kunye namanani abantu. Iphulo elingu-$50 lingazalisa izihlalo kwisiganeko esincinane okanye ukwandisa uluhlu lwe-imeyile. Ukuguqula ngokukhangela kakuhle usebenzisa iqonga kunye nejongo elisekelwe kwiziphumo.

Ukulungiselela Iziganeko Zokuqokelelwa Koluntu

Iziganeko zihlala ziselityeni lobugcisa be-PR kuba zivelisa ngqo, amava eziva - ndlebe angenakukhutshwa ngomatshini wokushicilela. Noko ke, asizizo zonke iziganeko ezisebenzayo ezidalwe ngokulinganayo. Ezi ziganeko zisebenzayo zezi zimema ukuthatha inxaxheba, hayi ukuqwalasela nje okungasebenziyo. Qwalasela ufakelo olusebenzisanayo, iiprojekti zezandla, iiprojekti ezivulekileyo, okanye iintetho zemizo. Ezi fom zaphula imiqobo phakathi kwabadali nabaphulaphuli, zikhuthaza ingqiqo yecebo lomnini kunye neqhayisho.

Ulwakhiwo lwentonga egqumayo yangaphambili

  • Thumela “ugcina umhla” kwi media yakho kunye nabaxhasi be email kwiiveki ezine ukuya kwezintandathu kusengaphambili.
  • Khupha ividiyo yomdlali okanye uthotho lwamabali eInstagram abonisa inxalenye yokufakelwa okanye ukusetyenziswa kwemidlalo.
  • Nikela amathikithi eentaka angaphambili okanye izinto ezijongwa ngaphambilana kuphela kubantu ababhalisa iincwadi ezibhalisayo nabona banikela kakhulu.
  • Ukusebenzisana namashishini asekuhlaleni (iikhafé, izitalato, igalari) ukubonisa iifoto okanye imboniso yepop.

Ebudeni Beso Sihlo

Nqumamisa ilungu levolontiya okanye labasebenzi ukuthatha iifoto zomgangatho ophezulu kunye neevidiyo ezifutshane. Khuthaza ababekho ukuba bafake iifoto kwi-media yezentlalo-ndaba ngokunika isiko le-hashtag kunye nefotographics ezifanelekileyo. Livetlatweet okanye amacandelo eelayini ezimsinga (nemvume yomzobi). Qokelela imiqondiso ye-imeyili kwisiganeko ngemacwecwe okanye iikhowudi ze-QR. Thelekisa isikhuseli esincinane, njengexabiso elincinane kwithikithi lexesha elizayo.

Comment

Thumela i-imeyili yombulelo kubemi abakwiyure ezingama-48, kuquka igalari yeefoto kunye noqhagamshelwano kuhlolisiso olunika ingxelo. Khupha umatshini wokushicilela wasemva komvo obonisa amanani akhoyo, impembelelo yoluntu, kunye neengcaphulo ezivela kwabathabatha inxaxheba. Yabelana ngevidiyo kwisixhobo sokugcina ulwazi. Oku kulandela ugcino-lwazi oluphilayo nolomeleza ulwalamano lweziganeko zexesha elizayo.

Iinqanawa zoncedo ezicwangcisiweyo kunye neenqanawa

Amashishini, izikolo, neminye imibutho engafumani ngeniso ingaba ngamagunya amakhulu. Iinqanawa ezisebenzisanayo zinganikezela ngoovimba abaluncedo abangama-86 (umz., indawo yogcino-lwazi, iinkonzo zokushicilela, ukulungiselela) okanye ukuxhasa ngemali. Xa sisondela kumaqabane akhoyo, sigxininisa inzuzo yobabini: ingeniso yeshishini ifumana unxulumano olufanelekileyo kunye nokufikelela kwabaphulaphuli bakho, ngelixesha inyathelo lakho lokuxhasa iprojekthi eneengenelo ezicacileyo, ezinjengalo lokufakwa kweenkqubo, ukukhankanya, okanye ukubizwa kwamalungelo emicimbini.

Ingxelo yeNkcubeko

Ukwabelana neminye imibutho yobugcisa ukuze yabelane ngabaphulaphuli nangezinto. Ngokomzekelo, umzi wogcino-lwazi kunye nenkampani yomdaniso zingamela umsebenzi ophenjelelwa yimyuziyam, nganye ikhuthaza esi siganeko kwimiba yayo. Intsebenziswano enjalo isenokutsala ingqalelo yentsebenziswano nejenali kwimisebenzi emininzi kunokuba ibangele isiganeko esinye.

Iinkqubo Zokuzithandela Nezobukhokeli

Amatsha - ntliziyo anehlombe kunye noonozakuzaku babantu baphakathi kwezona zinto zithembekileyo. Baneengxelo zobuqu kunye nehlombe lokwenyaniso elingenakufana nalo izibhengezo ezihlawulwayo. Yenza inkqubo elungelelanisiweyo yoonozakuzaku abaqeqesha amatsha - ntliziyo ngokuthumela imiyalezo engundoqo, abanika izinto zokunyusa (iinqwelo-moya, iisikhokelo zezentlalo-ntle), kwaye baqaphele iminikelo yabo esidlangalaleni. Amanxusa anganikela iintetho kwimibutho yasekuhlaleni, amacwecwe enkcazelo kwiziganeko zasekuhlaleni, kwaye abhale ii-iblog.

Ugunyazisa iGama-loku-phuma

Igama-mouth liselulo uhlobo lonxibelelwano oluthembekileyo. Kwenze kube lula ngabaxhasi ukusasaza ilizwi. Okuqulethweyo okubonelelwayo, izixhobo zamanani, kwanento elula ethi “Xela umhlobo” udibanisa kwi webhsayithi yakho. Ukujonga incoko yasekuhlaleni ithetha kwaye uphendule ngokobuqu ukubulela abo bakhuthaza inyathelo lakho.

Ukusebenza kwe-PR kunye nokwenza

Umlinganiselo obalulekileyo wokucoca indlela yakho ye-PR. I-transpolate transfer ikhankanya (ngokuhlalutya iimvakalelo), ukudibana kwezentlalo-ntle (ukufikelela, ukunqakraza, ukwabelana), ukuhamba nge-website (ingakumbi ukunikela okanye amaphepha ethikithi), kunye nophando olusuka kwiziphumo ezikhoyo. Cwangcisa iinjongo ezizizizo. Ngokomzekelo, ukwandisa usasazo lwe-mediam ngo-20% okanye ukwandisa uluhlu lwakho lwe-imeyili ngabakhuphi na-zincwadi ezingama-500 kwiinyanga ezintandathu. Sebenzisa izixhobo ezikhululekileyo njenge-Google Analytics, ubulumko bomdabini bolwazi lwezentlalo-luvo, kunye nezixhobo zokuhlola inkqubela.

Isibonisi esingundoqo somsebenzi wobugcisa

  • Intelekelelo yemedia: iyonke intsebenziswano efikeleleka ngokuyihlawulela.
  • [[UMTL:0] Izithuthi zezithuthi zeWebsite: utyelelo olusuka kumajelo eendaba okanye amaqonga oluntu.
  • [[UMTL: 0] Isantya sokufumana: intsebenziswano, ugqabaza ngeposi nganye.
  • Ipesenti ye-Cuniversion: ye-website yeendwendwe ezithatha intshukumo ezinqwenelekayo (indawo ecwangcisiweyo, ubhaliso, ukuthenga amatikiti).
  • Inqaku logcino-lwazi:[[FT:1] uluvo oludityanisiweyo lwendlela oboniswa ngayo okanye oxutyushwa ngayo.

Hlola ezi ndlela zokulinganisa kunye nolungelelaniso. Mhlawumbi uhlobo oluthile lwesiganeko lusoloko lutsalela ingqalelo ye-media, ngelinye ixesha ezinye zingakhange. Okanye iqonga elithile loluntu libadlula abanye abasebenzi bezorhwebo ngamathikithi. Isigqibo sogcino-lwazi esenza ukuba unyuse oovimba bakho abalinganiselweyo kwaye libonisa ukuba umele uthathe ityala kubanikeli bemali.

Ukuphazamisa Unxibelelwano Kwiintlobo Zobugcisa

Kwanamanyathelo obugcisa obusetyenziswa kakuhle asenokujamelana neemeko ezimaxongo: umboniso ophikiswayo, intlawulo encinane, imbambano engokwasemthethweni, okanye isityholo sikawonke-wonke. Lungiselela ucwangciso lonxibelelwano lwengxaki kusengaphambili. Ukunyulwa kommeli, idrafti, kunye nokuseka isigqibo sokwenza itsheyina. Kwingxaki, kuphendula ngokukhawuleza nangokucacileyo. Ukuvuma, ukubonakalisa ulwazelelelo, nokuzibophelela ekwenzeni okuthile. Ukuba uyalugweba okanye uyaludela. Ukuba ucela uxolo lokwenene. Uluntu lobugcisa lusoloko luxabisa ukunyaniseka kokugqibelela; iingxaki ezidunyazweyo zinokuphelisa ukuthemba okuthathe iminyaka emininzi ukuze kwakhe.

Ulawulo lotshintsho olusebenzayo

Gcina isiseko esilungileyo sonxibelelwano ukwenzela ukuba xa kuvela ingxaki, ubenomthombo wobubele. Rhoqo thethani rhoqo ngempumelelo, iingxelo zonxibelelwano loluntu, kunye nomatshini wokushicilela onika ithemba. Lo mthombo ungakhusela igalelo ngexesha lobunzima. Ngokwe Public Relations Society of America, isakhiwo sodumo olunentsingiselo ephezulu sisiseko solawulo olunempumelelo lwemeko eyingozi.

Iinkqubo eziCwangcisiweyo zoHlahlo-mali lwePR

Asiyonto yonke inyathelo lobugcisa elinesebe lePR elinikezelweyo. Abaninzi baxhomekeke kwicandelo elinye le-PR elikwindawo elinomsebenzi wexesha okanye amatsha - ntliziyo anomdla. Ngethamsanqa, iindlela ezininzi ezisezantsi ze-proxoxo zingavelisa iziphumo ezibalulekileyo. I-Piggyback kwimijikelezo yemijikelo yeendaba yasekuhlaleni ngokunika ingcuphelo yingcali yobugcisa kwimiba enxulumene nayo. Bhala iintsika zabakhenkethi bamaphephandaba oluntu okanye ii-glowries zobulali. Ukuthatha inxaxheba kudliwano-ndlebe okanye kumsebenzi wonxibelelwano we-nomathotholo okanye iinkqubo zokufikelela kuwonke kawonke-wonke. I-Pirhekho isiganeko se-Picepjip kwisithuba esixakekile ukuze kuvezwe i-openchack. I-Mailchimp for arecureding begnaich.

Uludwe Olungenamajelo Osasazo

Amaphephandaba amaninzi asekuhlaleni, iikhalenda zezehlo ze-intanethi, kunye nezitishi zikawonke-wonke zidwelisa iziganeko zenkcubeko ngaphandle kokuhlawula. Zifake kwiziganeko zakho ezininzi kangangoko kunokwenzeka. Qinisekisa ukuba udweliso lwakho luphelele ngomhla, ixesha, indawo, iindleko, kunye nenkcazelo enika umngenisi. Ukungaguquki kolu dweliso lwamahala kwenza umgama wakho okhawulezayo ohambayo.

Ukuchaza Umgudu Wokwenza I - PR

Ekugqibeleni, iPR yezobugcisa kukuncokola. Enoba ngesixhobo sokushicilela, isipodlele sonxibelelwano, okanye ileta yomnikeli, esebenzayo impompo yendlela yokunxibelelana kwindalo yonke: ilufuntso, uvuyo, uvuyo, ukuphefumlelwa. Ibali lomzobi oselula owafumana ilizwi lakhe kwinkqubo yoluntu linamandla kakhulu kunoluhlu lwempumelelo yakho. Ukuhlanganisa iziqinisekiso kunye nee-acdotes rhoqo. Qondisa abaqeshi kunye namavolontiya asebenza ngokubophayo ukuze bafumane ixesha elinyanzelekileyo. Ukugcina la mabali abantu kwimi yakho, iingxelo, kunye nesibongozo. Njengoko [[FLT:]] i-National Intementations zobugcisa bakho [[FLT]] [FLD1:], igxininisadistikiza kuthi kunye noluntu lwethu; i-PR ibonakalisa unxulumano lwakho.

Isiphelo: Ukwakha iPR Ecosystem exhathisayo

Impumelelo yonxulumano lukawonke-wonke lwemibutho yobugcisa kunye nenkcubeko yoluntu akulophulo olunye lwexesha kodwa luyimeko eqhubekayo yolwalamano, iingxelo, kunye nolungiso lwedata olungokwendlela. Ngokuqonda abaphulaphuli bakho, ukuqinisa amaqhina onxibelelwano, ukuxhobisa izixhobo zobuchule, ukulungelelanisa iziganeko zokwahlula, kunye neziphumo zokulinganisa, ungakhulisa ukuphumelela kwenkcubeko yoluntu lwengingqi yakho. Nayiphi na into encinane ephumeleleyo `inqaku elikhuthazayo, inqaku elikhuthazayo, umboniso omtsha, ubuchule bokuxhasa iPR.