Kwiminyaka elishumi edluleyo, imibutho yoncedo elingana nobungakanani bomntu obubonke iye yamkela izixhobo zamanani zandisa ngokugqibeleleyo ukufikelela kwayo. Apho ingeniso zangaphambili zazixhomekeke kwiposi ngqo, kwiibhanki zomnxeba, nakwiziganeko zezonxibelelwano, ngoku izixhobo zokunxibelelana, ugcino-lwazi lokudibanisa abaxhasi, kunye nobuchule bokunxibelelana nabo ngokunempumelelo kwaye ngokobuqu. Olu tshintsho alukhange lwandise nje ubuninzi bomanyano kodwa luye lwakhulisa ubunjani bolwalamano phakathi kwemibutho yoncedo kunye nengingqi yabo. Ngokusebenzisa ubugcisa obungancedisi, ingeniso ekhoyo inokunyusa ukuphakaza, ukuqhuba iminikelo, nokunyusa impembelelo yabo kumlinganiselo womhlaba wonke.

Utshintsho lwamanani lonikezelo lweNon93profit

Ukususela kwi-Analog ukuya kumanani: I-Shift emfutshane

Ekuqaleni kowama- 2000, inkoliso yabaxhamli bemibutho esetyenziswa ngokumiliselweyo yamanani. Iibrosha zewebsite zazingahlali zihleli. Namhlanje, umlinganiselo ongangeni ngeniso usebenzisa isuti yezixhobo zamanani: ulawulo lonxulumano lwabathengi (CRM) i-software, ulawulo lweziteji-nkqubo zezentlalo-ntle, iinkonzo zorhwebo, ii-imeyili, abaquququzeli bemingcipheko, kunye ne-alyticsboards. Olu tshintsho lwalukhawulezile ngexesha lesifo, xa kusetyenziswa ingxowa-perraishini yaba yinto engenakwenzeka kwaye unxulumano olululululubalulekileyo. Intlangano esele ifake uqhagamshelwano kwimibutho yosasa-mathetho lwakwazi ukujika ngokukhawuleza, ngelixa abanye bezama ukufumana. Isiphumo esitsha: ubugcisa abunanto iyimfuneko kodwa buninzi kwimisebenzi yale mihla.

Abaphathi abangundoqo bolwamkelo

Oothunywa abathathu abaqhubela phambili iziphumo ezingancediyo kubugcisa: impumelelo yenkcitho , [[FTLT:2]] ephakanyisiweyo ukufikelela [, kunye iziphumo ezinokuqhubekeka. Izixhobo zamanani zinciphisa ixabiso loqhagamshelwano ngoshicilelo okanye isiganeko esisekelwe ngaphandle. Imithetho-algoritimes ivumela imibutho ukuba ifikelele abaphulaphuli-lwazi kude ngaphaya koluhlu lwabo lwe-imeyili. Kwaye i-alytics inika ulungiso lokwenene, oluqhubekekayo. Ezi zingciphelo zezo zenzululwazi zenziwe ukubekwa komdlalo oluphezulu kumsebenzi womsebenzi wolawulo kunye namalungu ebhodini.

Ukusetyenziswa kwezixhobo zobugcisa zezentlalo nezezobugcisa

Imigaqo-nkqubo yoncedo lwezentlalo yobandakanyeko

I-Platforms efana ne-Facebook, Istagram, i-Indiented In, TikTok, kunye no-X (eyayifudula i-Twitter) inika iindlela ezikhethekileyo zokubalisa amabali, ukundulula, kunye nokwakha uluntu. Imibutho ephumelelayo ayisasazi nje kuphela; iyabandakanyeka. Iphendula kumagqabaza, isebenzisana nomxholo owenziwe ngumsebenzisi, kwaye yenza amava abandakanyayo afana novota, Q&A, kunye nemijelo ephilayo. Isitshixo sisahlulo kwaye sithanda ukubona iziphumo zokwenene, hayi nje ukudluliswa komculo.

Umzekelo, Ukusetyenziswa kwabo ekuxelweni ngeInstagram kunye neYouTube kuyenze into ecacileyo ebangela amawaka abantu aziva edibene. (Funda malunga nendlela abaqhuba ngayo kwi ubunzulu: ukuchaza kwebali lamanzi elibonakalayo kwi Instagram kunye ne-YouTube.)

Ngaphaya kweFacebook: Niche Platforms kunye nokuKhutshelwa kweZinto

Ngeli xesha iFacebook ihlala iyinethwekhi enkulu yoluntu ukwenzela iingeniso, amaqonga amatsha anika amathuba akhethekileyo. I-TikTok, nefomati yayo yevidiyo encinci, intle kakhulu ekufikeleleni abaphulaphuli abaselula ngolonwabo, okuqulethwe ngokukwabelana. Ikhonkco elinxulunyanisiweyo liyakwazi ukwenza ii-intanethi zonxibelelwano kunye namaqumrhu akwizinxulumani. I-Pinterest ingaqhuba iitrafishi ukuya kwii-ofisi ze-ofisi malunga neziphumo. Indlela engcono kukukhetha amaqonga apho abaphulaphuli abathengelayo sele bechitha ixesha kunye noko kuqukiweyo ngokufanelekileyo. Ibali elibonakalayo lichaza ngokukwifoto, iifoto, iinkcazelo zolwazi, kunye nee-maxwebhu omfutshane.

Imizekelo Yamaphulo Onxibelelwano

  • Iphulo le-Hathtag (umz., #GivingTuesday, #IceBucketChallenge) ekhuthaza igalelo lentsholongwane
  • Iziganeko ezifana nokhenketho lwekhusi, ukuqokelela ii-galas, okanye udliwano-ndlebe olunengcali ukuze kuveliswe ungxamiseko nolwalamano
  • Iphulo eliqulethwe ngumsebenzisi eliyi- elicela abaxhasi ukwabelana ngamabali abo, ukwakha imvakalelo yoluntu nobunikazi
  • [[UMTL:0] Izalathiso kunye neReels ze-ephemeral, ngasemva--scenes eziziva zizezobuqu nezikhawulezileyo

Iminikelo Esetyenziswa Kunxibelelwano

Ukupha Nokuthandeka Okuphiwayo

Iiplatfomu zomnikelo kunxibelelwano ziguqule intlawulo. IiNkonzo ezifana ne-GoFoundMe, Justiving, kunye namaphepha omnikelo onikezelo kwi-website engangeni ngeniso zivumela abaxhasi ukuba banikele ngokucofa kancinci. Okubaluleke kakhulu, banika izipho eziphindwayo, ezinika ingeniso ethe ngqo kwiintlangano. Ngoku iinkonzo ezininzi zibona inxalenye enkulu yeminikelo yazo ivela kwiinkqubo zenyanga. I-Bhomfonding ikwahlisa imali ekhutshelwayo, ivumela abantu ukuba benze iphulo lobuqu elinceda abaniweyo.

Ukunikezelwa kwenkqubela noomatshini bokunikela

Umgangatho womnikelo wangoku ubeka amava omsebenzisi acwangcisayo: ukwenziwa kube nexesha elifanelekileyo, ukuhlawula okukodwa okukhawulezayo (umz., uTshutyo lwe-Google, uTshumbo lwe-apple, kunye neefomu zokuqinisekisa. Zikwaphatha ii-lisithi zerhafu ngokuzenzekelayo. Inkqubo yokuhlola okugudileyo kwandisa ngokuthe ngqo amaqondo okuguqula abantu. Ngokwe Ukukhupha USA, ukunika nge-intanethi, ukukhuliswa ngaphezu kwe-20% kwiminyaka emibini edluleyo, kwaye intsingiselo ayibonisi impawu zokucotha. Ingeniso enganyukiyo ibone iziphumo eziphezulu kunye namanani asezantsi okungatyikiyo.

Amanani anegalelo

Ugcino-lwazi olusuka kumaqonga omnikelo lukwanceda abanikeli-mali baqonde ubungakanani bemirhumo yabo. Imetrics njenge-avareji yesipho, ixesha leminikelo, kunye nohlobo lwesixhobo zivumela imibutho ukuba ilandele kwaye ifune imali epheleleyo. Umzekelo, ukungakhuphi kungathumela i-imeyili yokubulela kuwe kwimizuzu embalwa yomnikelo, kuquka ingxelo yesiphumo se-$50 iza kuthenga ukutya okuzii-100.” Le mpendulo ikhuthaza irhintyelo lomnikeli nokuphinda-phinda ukupha.

Isigqibo sogcino-lwazi Esenza Impembelelo

Ukuqonda Uhambo Lokunceda Abasebenzi

Ugcino-lwazi lunceda abaxhamli ukuba baphule lonke uhambo lomnikezeli, ukusuka kuhambo lokuqala lwe-website ukuya kumntu osoloko exhasa. Ngokulandelela isimilo esifana nokutyelela amaphepha, ukuvulwa kwe-imeyili, kunye nezihlokozo, imibutho ingachaza ukuba yintoni ingxolo noko kungekhoyo. Umzekelo, inkxaso-luvo isenokufumanisa ukuba abaxhasi ababuke ividiyo banokunikela nge-40% engakumbi. Olu luqondiso lubonisa ukuba ingeniso imveliso yevidiyo isebenza ngokufihlakeleyo. Ugcino-data lungakhangeli lungavumela ukuchitha iimpahla ezisikelwelo apho banomngeni omkhulu khona.

Ukwenziwa kobuqu kunye nolungelelwaniso

Ukwenzela intsebenziswano kugqitha ekufakeni igama lokuqala kwi-imeyili. Ukusebenzisa ii-alytics, izibonelelo zoncedo zingadibanisa abanikeli ngenzala, umthamo womnikelo, ukuphindeka, okanye inani labantu. Umnikeli omkhulu angafumana umnxeba wobuqu, lo gama umphaka wokuqala efumana uthotho oluhle malunga nothumo lwentlangano. Le ndlela ithenjisweyo inyuse intelekelelo. Izixhobo ezifana [[FLT: 0] Google Analytics for Nonficity azinandleko, zinceda kwaneendleko, zinceda kwaneeeentengiso ezincinci zofikelelo olunamandla. (Yamkela ku-]] Izixhobo ezifana ne-Notforts[FFFFFOLT]]]).

Izixhobo zokungalungisi

  • Google Analytics (ukhululekile) kwi-website ehambayo kunye nokuguqula umzila
  • Imisebenzi yencwadi yesandla kunye ne'TY] Izandiso ze-'[FLT'] ukwenzela ukwenziwa komsebenzi woluntu
  • CRM Alytics (umz., Urhwebo loMvuzo welifu) lolawulo lobomi bomphini
  • [[UMTLL: 0] Iposichimp okanye Uqhagamshelwano olukhoyo lwephulo le email elithatha ii-alytics

Ukwakha Ulwalamano NeCRM Norhwebo Lwee-imeyili

I-CRM ENGAPHAMBILI

Isixokelelwano se CRM sisiseko sabaphathi bezi mini. Iplatform njenge [[FLT: 0] Ifu elingenisa ingeniso , [[FLT]] Bloomegang, [[FLT]], [[FLT]] ne[FLM] MEM] MMVUMVUMELELY] MGUPHE [Mphetho NXT[FLT:]] ulwazi oluphakathi, imbali yonikezelo, kunye nezitili zonxibelelwano. Bavumela ukhuphiwo lwemida ukuba luhambisane, imisebenzi ezenzekelayo, kwaye benze ingxelo yokubamba. [indlela ezifunekayo] ICRMMMM] ayincedisi nkxaso kwimingxube ebhaliweyo, zonke iincam ezibhaliweyo kwaye ezithenjiweyo. Ukuthelekisa iinke iinke iimpahla eziqhelekileyo, iziphumo zembali eziqhelekileyo, [Fotaftav]

UThotho lwe-imeyili oluzenzekelayo

I-imeyili ihlala isiqhagamshelanisi esiphezulu se-ROI sokungancedi. Ulandelelwano oluzenzekelayo lungakhulisa abanikezeli abatsha, abanikezeli, ithumele iminqweno yomhla wokuzalwa, kwaye ikhumbuza abaxhasi beziganeko ezizayo. Umzekelo, “Ulwamkelo” lungaquka isiqalo somsebenzi, ibali lempumelelo, kunye nomkhalazo osezantsi ofana nokusayina isibongozo. Ii-imeyili ezi-Automatited zigcina ixesha labasebenzi ngoxa ziqinisekisa ukuba, unxibelelwano lobuqu. Undoqongo kukulinganisa isantya soqhagamshelwano nocaphulo lomntu, ibalingaqondiyo xa imiyalezo ingabonisi buchule.

Ukuba Ligosa Nokuzigcina Usemzimbeni

Ukunika umnikeli okhoyo iindleko ezincinane kakhulu kunokufumana entsha. Iinkonzo zobuxhakaxhaka ngokwenza ukuba unike ingxengxezo, iingxelo zesiphumo, kunye nohlaziyo olupheleleyo. I-CRM ingabangela unxulumano lwembulelo emva kwesipho esikhulu okanye ilumkise igosa lophuhliso xa umnikeli engasebenzi kakuhle kangangeenyanga ezintandathu. Ngokudibanisa ugcino-lwazi novelwano, inkxaso ingenza ukunyaniseka okuhlala njalo.

Iinkqubo Zobugcisa Ezidityanisiweyo: I - AI, Iincoko, kunye neeApps Ezihambayo

IAI kuMphathi-mali neSizukulwana Esinento Esikhulu

Ubukrelekrele bokwenza buqalisa ukubumba ukungangeni mvuzo. Iimodeli zokufunda ngomatshini zingaxela kwangaphambili ukuba ngawaphi amaqela anokuphelelwa, ngawaphi na amathuba okucela, nexesha elilungileyo lokuthumela isibheno. Izixhobo ze-Al zingavelisa ii-pareji ze-droji ye-media media, ishwankathelisa iingxelo, kwaye kwanempendulo zemibuzo eqhelekileyo edlula kwincoko. Ngoxa i-Al engeyosiyo indawo yokubuyisela umgwebo womntu, ihlaziya umlinganiselo wamaqela amancinane. Umzekelo, [[FLT: 0] i-Carate Navigator isebenzisa uphando olungenangeniso, ukunceda abanikeli benze ukhetho olunolwazi.

Ii-Camelots zoXanduva 24/7

Ngoku izibonelelo ezininzi zisebenzisa ii-website kunye namaphepha e-Facebook. Ezi zixhobo ziphendula rhoqo zibuza imibuzo (umz., “Umnikelo wam uya phi?”), ziqokelela ulwazi lokuqhagamshelana, kwaye zisenza iminikelo elula. Zisebenza jikelele ngewotshi, zinika inkxaso ekhawulezileyo kwiindwendwe ezisenokuba zikwindawo ezahlukeneyo zexesha okanye zikhangela ngeeyure ezingaqhelekanga. I-Chatbot zinokuyilwa ukuba zifumane imibuzo engxamisekileyo (umz., zinceda abo basengxakini) kwaye zinyusa igalelo-mali kubasebenzi abangabantu. Lo bugcisa bunyusa umanyano ngaphandle kokufuna u-24/7.

Intshukumo ehambayo yokukhuthaza iziganeko

Ii-apps ezihambayo ezinikezelweyo zivumela ii-apps ezingaziphumeleliyo ukuba zihlale kwiipokotho zabaxhasi. Ii-apps zingabonisa ukuncancisa, amaqhosha okubhalisa, isiganeko, kunye noku funda njengeebheji zeeyure zokuzithandela. Ii-odoli ezifana ii-Doctors Ngaphandle kweMida kunye ne-World Wildlife Fund Imali yehlabathi ye-DSP [[FLT]] ineephoskopo efundisayo kwaye ikhuthaza umsebenzi. Kwanangenjalo iiwe-we-we-we-'injini ehamba-'injini ehambayo i-''.[FLT]

Iziganeko Zenyani Nezoyikekayo

Ukwandisa Umlinganiselo Ongaphezu Komhlaba

Isifo esingunobangela sanyanzelisa ukuba iziganeko ze-intanethi zishukunyiswe, kwaye ezininzi zifumane iingenelo ezingalindelekilenga. Iziganeko zenyani `webinar, ii-galas ezihlala zingenamsinga, ii-intanethi , ii-adams--ne-dvorations/i-i-i-gnethis/i-i-i-grand zinokuba nomtsalane wababeki ukusuka kulo lonke ihlabathi, ububanzi behlabathi, iziganeko ezidibanisa i-iprind nento engenakuzifumana.

Ukubonelela ngemali

Iziganeko ezizodwa zinciphisa amaxabiso (akukho ndawo, ugcino, okanye uhambo) kwaye zingabhalwa ukuze zibonise kamva, zandise ubomi bazo. Iimpawu zokwandiswa koncedo ezifana neemitha eziphilayo zomnikelo kunye nezisekhusini ezinika umnikezi zigcina abaphulaphuli be-intanethi bebotshwa. I-gala evezwe kakuhle inganyusa imali ebalulekileyo. Kuqheliso olungcono kwimveliso yendalo, Akukho mngeniso-mveliso wendlela yokunika isikhokelo esibanzi [

Ukoyisa Ucelomngeni Lonyango Lokukhulisa Abantwana

Ukwahlula kwamanani kunye nokufikeleleka

Ngelixesha ubugcisa bunika iingenelo ezinkulu, bukwabeka engozini yokungaqiniseki ukuba zikho ezingenayo i-Internet okanye ezingenalwazi lwamanani. Izenzo kufuneka ziqinisekise ukuba ukufikelela kwazo akuthathi shenxiso kwingingqi eziyisebenzayo. Oku kuthetha ukunika ezinye iindlela ezingekho kwi-intanethi (i-foni, ushicilelo) kunye nokwenza iiwebhsayithi kunye nee-imeyili ezifikelelekayo kubantu abakhubazekileyo. Izixhobo ezifana neWeb Metted Firence Guidelines (WCAG) abakhangeli bemidiedioa aluncedo kwibrorhorho engenamsebenzi.

Ugcino - lwazi Nonqabiseko

Kukho uxanduva olukhulu. Abangenisi-ngeniso baqokelela ulwazi olunovakalelo olufana ne-"monor, iidilesi, iinkcukacha zekhadi lokuthenga ngetyala" kwaye kufuneka balikhusele. Uqhawulo-lwazi lungaphelisa ukuthembana nodumo lomonakalo. Iintlangano kufuneka zizalisekise ukuvulwa kombhalo ofihlakeleyo, iingcango ezikhuselekileyo, uvavanyo lokhuseleko oluthe rhoqo, kunye nemigaqo ecacileyo yabucala. Kufuneka zihambisane nemithetho efana ne GDPR neCCPA, nokuba isekelwe ku-US, ukuba zinabaxhasi bezizwe ngezizwe.

Uqeqesho Nezibonelelo

Izibonelelo ezininzi ezisebenzayo kuqingqo-mali olungqongqo namaqela amancinane. Ukusebenzisa ubugcisa obutsha kufuna kungekuphela nje iilayisensi zesoftware kodwa kwanoqeqesho lwabasebenzi kunye namanye amaxesha utshintsho lwenkcubeko. Isisombululo kukuqalisa incinci: khetha isixhobo esinye esithetha ngencopho enkulu yeentlungu (umz., iCRM elula ukutshintsha iprograma esezantsi), khululeka, ngoko yandisa ngokuthe ngcembe. Izixhobo ezikhululekileyo neziphantsi zentengiso (Iposimp, iGoogle Comfort, Canva) zinganika ixabiso elikhulu ngaphandle kokuveliswa kwemali engaphambili. Ukusebenzisa abacebisi be-probono bono bono boo ubugcisa okanye abaphuhlisi bokuzithandela banokubukhulula ubunzima.

Isiphelo: Ikamva lokungangeni

Ubugcisa butshitshiwo indlela ezisebenzisa ngayo iintlangano ezinceda abaxhamli, izimali kunye nomlinganiselo. Ukusuka kwibali lonxibelelwano ukuya kwingqiqo yobuntu ekhoyo, ezi zixhobo zinceda abantu ukuba basebenze ngokungaphantsi kwaye bakhonze abantu abanobuchule obugqithisileyo kunye nenkathalo. Noko ke, ubugcisa busebenza njengendlela esetyenziswayo. Izixhobo ezikwaziyo ukudibanisa izixhobo zobugcisa kunye nonxulumano lomntu lokwenene, ulwazelelelo, kunye nokujoliseka phambili emsebenzini. Njengoko ubugcisa buqhubeka busanda/ngobona bunento yokwenene, bunento ecacileyo, bunento yokwenza ukukhanya, kwaye bude buhambele phambili i-Al--lie-/e-atmovery. Kuba ngoku, eyona nto ibalulekileyo kukuqalisa nje: ukuvavanyanisa iimfuno zendalo, imveliso elungileyo, kunye nolwakhiwo lwempucuko oluqhubekayo.