Table of Contents
Ukuqonda Umhlaba Othe Tye Owafumana Kumazwe Asasazwa Ngamazwe Nento Oyithandayo
Ngaphambi kokuba uthumele ijelo elinye, zinike ixesha lokuzoba imekobume ye-media enxulumene nenkupho yakho yesicelo. Amajelo eendaba awayonto ibalulekileyo. Asuka kumaphephandaba asekuhlaleni nakwizitishi zikanomathotholo zasekuhlaleni ukuya kumajelo-ndaba esizwe neempapasho zamanani. Nganye ijolise kumhleli ohlukeneyo, ukwanda kwabantu, kunye nolwakhiwo lolwakhiwo.
Qalisa ngokudwelisa izikhuphi-mali ezisoloko zigubungela imimandla enxulumene nesicelo sakho ``inkqubo yezemfundo, utshintsho lonyango, ukuxhasa imfundo, ubulungisa bentlalo, okanye nayiphi na into engundoqo onayo. Kwindawo nganye yokuphuma, phawula ukuba zixhasa ukuqhekezwa kweendaba, amabali, iinkcukacha zoluvo, okanye uphando logcino-lwazi. Ukuqonda ezi zinto uzikhethayo kuya kukunceda ukuba ulungise ungenelelo lwakho.
Ngokomzekelo, isicelo esijoliswe ekulondolozweni kwepaki yasekuhlaleni sisenokufumana abaphulaphuli abakwindawo ephezulu kakhulu yeblog okanye kwicandelo lemicimbi yoluntu kwisitishi sikamabonwakude sengingqi. Isibongozo esifuna utshintsho kwimicimbi yeshishini sinokuba luncedo kakhulu kulindixesha wezoshishino okanye kwinxuwa lesizwe lemigaqo-mthetho ejongwa njengeliso elijongene nemeko-ntle. Kuphephe ukuchitha amandla kwii-ports ezingaze zigubungele imbali yakho. Endaweni yoko, yenza uluhlu oluthengwayo lweentatheli okanye abashicileli abali-10-15 abanokuba bafumana inzuzo kwiphulo lakho.
Uphanda Ngeendaba Ezifanelekileyo
Ukulungisa ugxumeko oluphezulu kuqala ngokufumana umntu olungileyo ukuyithumela. Kuphephe ukusebenzisa uhlobo oluthile “iidilesi ezintsha” iidilesi ze email. Endaweni yoko, chaza iintatheli ezithile, abahleli, okanye abavelisi abasandul' ukugquma amabali afana nawe. Sebenzisa izixhobo ezifana no Muck Rack, Cision, okanye uphengululo olulula lweGoogle News ukufumana iintatheli ngegama eliphezulu. Udweliso (ngoku X) lungakunceda nawe ubethelele iindaba zomkhondo.
Xa ufumana umlandeli, qwalasela umsebenzi wawo osandul' ukuqalwa. Funda ubuncinane amanqaku amathathu amanqaku awo atsha. Jonga kwimilinganiso: Ingaba bacaphula amaqela omntu ofundayo? Ingaba baquka amabali obuqu okanye iitafile zogcino-lwazi? Ingaba bane-engile ethile abayithandayo? Le nkcazelo ikuvumela ukuba ucwangcise ugxume lwemibhobho yakho ukuze ibonakale njengeqhelekileyo elungele i-portfolio kunokuba i- email enkulu.
Incam yeProfik: Abacholacholi-ndaba basoloko bebelwa “iibetha.” Intatheli echaza ukutshintsha kwemozulu ayiyifuni ukuba nomdla kwisicelo esimalunga neemenyu zesidlo sasemini zesikolo, nokuba zombini zibalulekile. Hlala ujolise kungqamano phakathi komxholo wakho wesicelo nezilangazelelo zomcholacholi-ndaba ezimisiweyo.
Ukuchwetheza Umthungo Ophithizelayo
Ugxumeko lwakho lubonisa le ngxelo: kufuneka ifihle intatheli phakathi kwezivakalisi ezibini zokuqala. Qala ngokuchaza ingxaki engundoqo yesicelo sakho nesizathu sokuba sibalulekile ngoku. Kuphephe ukuvala icebo kunye neengxelo eziphezulu ze akhawunti. Abacholacholi bafuna ingxelo ecacileyo, ebalulekileyo.
Ugxumeko olunempumelelo luquka ezi ziqalelo:
- A umxholo otsolo- gca - bhala umgca okwisihloko oshwankathela ibali ngamagama asibhozo-10-10. Yicinge njengesixhobo esidlala ngokungafanelekanga kondaba. Umzekelo: “Ukwenza umva werhintyela kumthetho wokhuseleko lwabantwana kufumana utyikityo olulishumi ngeveki."
- “Into ke leyo" ukuba yintoni ifakta[ - Chaza isizathu sokuba izicelo zakho zibaluleke kuwonke wonke. Zidibanise kutyekelo olukhulu, isigqibo esizayo, okanye impembelelo yoluntu.
- I-engile ezi-Unique - Ingaba iphulo lakho lineqabane elimangalisayo? Ibali lobuqu elisuka kumntu ocelayo? Ubalo lommiselo wexesha? Iqela lenkcaso eliphikisayo? Ezi zibangela ukuba kube lula ukubhalisa.
- [[FLT: 0] Icebo kunye nemifanekiso – Inika amanani afanelekileyo, imaphu ethatha ixesha elide yokutyikitya, okanye umfanekiso onamandla. Abacholacholi-ndaba basoloko befuna ukuthengisa amabali kubahleli; ukuba nezinto ezilungiselweyo kwenza isigqibo sibe lula.
- Icacisa umnxeba kumsebenzi - Iquka uqhagamshelwano lwakho kodwa ikwanika udliwano-ndlebe nenkokeli yesephulo, iphepha lenyaniso, okanye ikhalenda yeziganeko ezizayo.
Kuphephe ukugquma ugxuma-gqumo lwakho ngayo yonke into. Endaweni yoko, dibanisa uxwebhu lwesiqalo olude kwaye yenza i email yakho ibe ngumcukucezi. Injongo kukukhuthaza u ``Ndixelele okungakumbi”.
Isakhiwo somzekelo we Pitch
[[FLT:][[FLT:] Isikhundla:[[FLT:] Isizathu sokuba abazali 5 000 becela ukubuyisela inkxaso yemali yexesha elicwangcisiweyo kwisithili sethu [ [[FLT]] [[Umthetho]] [UMthandeko] [iGama Loluhlu],[[[FLT:] [[FLT]] [iiveki elandelayo, amalungu ebhodini yesikolo] ayakuvota kwimali ephelisa izithuba zemali kubafundi besithathu. Iqela labazali liqokelele utyikityani u 5 000 ngeentsuku ezilishumi lifuna ukuba ibhodi ibuyiselwe inkqubo. Umamakazi onomntwana one ADHDHDH, uthi ixesha lokucome. [FF:] [FF:] [FF]]
Ukuthunga ijelo lokukhupha umbane neleedia
Ngelixesha ugxumeko logxumeko luyi email yobuqu, ukhupho lomatshini sisaziso esisemthethweni esinokusasazwa ngokubanzi. Sebenzisa ukhupho lokucofa ukwenzela incopho enkulu: ukufikelela utyikityo, ukuhambisa isicelo kumphathi, okanye ukutyhila ugcino-lwazi olutsha olukhutshelweyo liphunyeziweyo liphulo.
Ukhupho olulungileyo lomatshini wokushicilela lulandela indlela esezantsi:
- [[UMTL: 0] Ihedline kunye nomgca osezantsi wentloko – Uthe tye olungaphambili, oluyinyaniso.
- [[UMTL:0] umhla – isixeko nomhla wokhupho.
- [[UMTL:0] Umhlathi obekiweyo - Iimpendulo ukuba,ntoni, nini, phi, kutheni, kutheni, kwaye njani.
- [[UMTL:0] Iinkcukacha ezidlulisayo – icaphula kwinkokeli zephulo okanye iingcali, umongo, amanani.
- [[UMTL: 0] Boolerplepte – A omfutshane “malunga necandelo" lentlangano yakho okanye iphulo.
- uqhakamshelwano lwemedia – Igama, umnxeba, i email, i website.
Amacebo akho eendaba kufuneka aquke iifoto eziphezulu zokulungisa, ingxelo emfutshane yevidiyo evela kumququzeleli wesicelo, isalathisi sexesha lokusebenza kwephulo, noluhlu lwemityikityo eboniswayo okanye inkxaso. Abacholacholi-ndaba basebenza ngemisebenzi enzima egqityiweyo; okukhona benokufumana nokuyisebenzisa, okungcono.
[[FLT: 0] Unikezelo loshicilelo olukhululekileyo lohlahlo-lwabiwo loqhagamshelwano [kunikezelo lomsebenzi wempumezo olukhululekileyo]. Kwinkonzo yemali, inika unikezelo olubanzi. Ngamaxesha onke iquka uqhagamshelwano oluthe ngqo kwiphepha lakho lokufaka isicelo kunye nesishwankathelo esinye seposi senjongo.
Ukwakha Ulwalamano Lokwenene Neendazi
Uphazamiso lwangaphandle lwamajelo eendaba lusebenza kakuhle xa lusebenza kakuhle kulwalamano-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------sovevekayi------------sovekayi----------solikilikini, i----------so faka isebenza isebenza isebenza
Intatheli zamkela amakhulu ee-grain ngosuku. Ukuma ngaphandle, lungisa umyalezo ngamnye. Chaza isizathu sokuba uzikhethe ngokungqalileyo. Ukuba udibene nazo ngaphambili, zikhumbuze ngaloo ntshukumo. Kuphephe ukuthumela intsalela ngaphandle kokuba uceliwe; endaweni yoko, cola umbhalo kwaye quka amakhonkco.
Ukuba intatheli iphendula ngemibuzo, phendula ngokukhawuleza nangokuqeshwa. Nokuba ayifuni ukubhaliswa, nombulelo ngexesha layo kwaye igcine ithe yahlaziywa kwiziganeko eziphambili. Imbeko “hayi" namhlanje inokuba yi-“ewe” kwiphulo lakho elilandelayo.
Ukubekwa kwexesha lokusebenza ngexesha elifanelekileyo kunye namaxesha axakekileyo ngezantsi kwemini yosuku nemini yangoLwesihlanu ngamaxesha anzima kakhulu ukuthumela i-glass. Phakathi evekini, intsasa ephakathi idla ngokufumana eyona ngqwalasela ilungileyo.
Ukuhamba Nokuzingisa Ekulandeleni
Xa uthumela ugxumeko, phawula umhla. Ukuba awukawuva umva kwiintsuku ezintathu ukuya kwezihlanu zeshishini, thumela i email elandelayo. Oku kulandelayo- ngokulandelayo kuzakudibanisa intwana entsha yolwazi(a amanani amatsha, ukhuphiswano olutsha, okanye isiganeko esizayo. Ungabuzi nje uphakamile ukuba “Uyifumene i email yam?” Oko kuvakala kukhanyela.
Umzekelo olandela: “Ukususela ekufikeni kwam kuLwesibini ophelileyo, isicelo sethu sinyuke ukusuka ku 3 000 ukuya ku 6,500 yosayino. Ibhodi yesikolo imemezele ukuchotshelwa kwasesidlangalaleni kwe15. Usanomdla kwelobali?”
Ukuba akukafumani mpendulo emva kokulandela isibini esizolileyo, qhubeka. Ukuzingisa kuluncedo, kodwa ukuxosha intatheli kukonakalisa igama lakho. Gcina iprograma yendlela oqhagamshelana ngayo, xa udibana, xa, kwaye ufumana impendulo. Yisebenzise ukucoca imigudu yexesha elizayo.
Ukuphembelela Imithombo Yezopolitiko Kwabacholacholi - choli
Abacholacholi bendaba badla ngokusebenzisa ijelo lonxibelelwano lokufumana intsingiselo yamabali akhoyo. Sebenzisa iingxelo zakho zephulo ukuposa umxholo onokuthi ufunyaniswe yintatheli uphinde ufumane. Yazisa isikhombisi sentatheli xa uthetha ngesixhobo sabo esiphathekayo, kodwa qhatha. Isiqinisekiso sichaza uhlaziyo olubalulekileyo lobundaba: umzuzu, i-virus, ukunconywa kwe-artricks.
Yenza imifanekiso edityanisiweyo nenqaku elingundoqo le-data. Sebenzisa uphawu lwe-hashtag kwiphulo lakho kwaye ukhuthaze abaxhasi ukuba balusebenzise. Xa i-haghtag iqhele ukusetyenziswa kwindawo okanye kwingingqi, kuba nzima ukuba iintatheli zingayinaki.
Qwalasela ukusebenzisa imisonto yeTwitter okanye i-Indinged Inslip ukuchaza ityala elisemva kwesi sicelo ngendlela yokubala. Quka iifoto zabaceli, iziqwenga ezimfutshane zevidiyo zengingqi ezichaphazelekayo, kunye neengcaphulo zeingcali. Ezi zinto zinokuguqulelwa kwizinto ezisemgangathweni.
[[FLT: 0] Ulawulo olungundoqo: Ukwandisa ubuchule bakho bobuxhakaxhaka bonxibelelwano, funda Isikhokelo sotshintsho lwe Tech kumaphupha amanani[. Iquka iisikhokelo eziluncedo ukwenza umxholo onokwabelana ochongiwe ziintathe.
Ukuthunga kwiintlobo Ezahlukileyo Zezixhobo Zokutsala Isandi
Asizizo zonke izibhengezo zendalo ezilinganayo. Isalathisi esisekelwe kwicebo lokukhupha:
Amaphephandaba Noshicilelo
Amaphephandaba asoloko ehamba ixesha elide, ```evekini ezimbini ukuya kwezintathu' ngaphambi kwesiganeko okanye incopho. Inika i-engile ecacileyo edibanisa umba obanzi kwindawo yawo yokujikeleza. Quka namanani asekuhlaleni okanye imiqondiso yasekuhlaleni ukwenza ibali libenengeniso ephezulu.
Umabonwakude Nonomathotholo
Izixhobo zokusasaza isandi zifuna imifanekiso eqinileyo kunye namabali abantu. Uthunga “umzuzu obonakalayo”: intlanganiso, ukudluliswa kwesicelo, iinguqulelo eziphawulekayo. Zicelele ukuza kwiqonga okanye ukunikezela indawo yokudubula. Gcina iingongoma zakho zokuthetha zifutshane kwaye zikhumbuleke.
Indawo yeendaba nezixhobo zamanani kuphela
Ezi zingeniso zisoloko zithambeka kwaye zinokugquma ngokukhawuleza. Zingamkela umxholo othe ngqo okanye uluvo. Zinikezele ukubhala ityala lokuqala. Amanxuwa amaninzi e-intanethi avumela amakhonkco ancanyathiselweyo, okukwenza kube lula ukwalatha abafundi kwisicelo sakho.
Iiplagi ezincinane kunye neMiboniso yeThube
Niche podcasts okanye ividiyo inokuba namandla okufikelela abaphulaphuli abathenjiweyo. Abaququzeleli bophando abaxubushe imixholo efanayo. Zifake njengendwendwe olunokucacisa imvelaphi yesicelo, ubene amabali obuqu, uze uxubushe amanyathelo alandelayo. Cwangcisa ushwankathelo lwemvume yabaphulaphuli be podcast ukuze abaququzeleli babone ulungelelwano.
Ukusebenzisa Ugcino-lwazi Nee-anectdote Ngempumelelo
Intatheli zitsalelwa kumanani athetha ibali. Musa ukuwadibanisela ngogcino-lwazi oluluhlaza. Khetha amaqhosha amabini okanye amathathu abonisa isikali okanye ungxamiseko lwesicelo sakho. Umzekelo:
- “ Isicelo sethu safikelela kwiwaka lemityikityo kwiyure ezingama-48, kunoko nasiphi na isicelo esifanayo kuloo mmandla”
- “ Ama-78% ee-odoli asuka kwikhowudi ye-zip echaphazeleke ngqo kutshintsho olucetyiweyo lwenkqubo.”
Zilungiselele ukuba zidlale: Zinike uludwe lwemibuzo esenokuba yimibuzo uze ubancede baqhelisele ukunikela iimpendulo ezingqalileyo.
I-data kunye nengxelo. “Umama othile wase-Oakdale uthi unyana wakhe ubelinde amayeza ombefu kangangeenyanga ezintathu. Okwangoku, isicelo sethu siqokelele amagama angama-5 000 ngeveki enye, ebonisa ukuba le asiyomeko yodwa.” Udibaniso lunamandla kuba luye lwabangelwa ngumntu kwaye lusebenzisa inkqubo ethile.
Ukulinganisa Impumelelo Yakho Ephuma Kumaziko Osasazo
Kulandele ukugxuma, ukuphendula, kunye nokuqukumbela. Sebenzisa iprograma elula okanye isixhobo esinjenge Google Amakhasi. rhebha umhla, ukukhupha, umcholacholi, uhlobo lwempesa (ingxolo, udliwano-ndlebe, isalathisi) kunye neziphumo zezithuthi okanye izikhonkwane zotyikityo. Ekuhambeni kwexesha, imizekelo iza kuvela: mhlawumbi udliwano-ndlebe luqhuba utyikityo oluphinda-phindwe kalishumi kunemihlathi yamaphephandaba, okanye ushicilelo lunobomi obude.
Misela iimetric ezichaziweyo:
- Inani leentatheli ezasabela kakuhle
- Inani lamabali apapashiweyo okanye athunyelwe emoyeni
- Finyelela (abaphulaphuli abalinganayo)
- Itrafiki esuka kunxulumano lwe-media
- Isalathisi esitsha
Sebenzisa imilinganiselo ye UTM kwisicelo sakho uqhagamshelwano ukukhangela imvelaphi. Umzekelo, dibanisa [[FLT: 0] kwi URL. U Google Analytics okanye iplatfomu yakho eyakhiwe ngaphakathi ingabonisa ukuba ziziphi iiprojekthi eziqhubela phambili ukuganana.
Hlola iziphumo zakho emva kweliza ngalinye lokufumana. Ingaba iilayini ezithile zesihloko se email zisebenza ngcono? Ingaba ilandela ixesha elipheleleyo? Sebenzisa ezi ngqiqo ukucoca iphulo lakho elilandelayo. Ulwalamano oluphumelelayo lolwazi lwesixhobo sokugcina ulwazi yinkqubo encedayo, hayi umgudu wexesha elinye.
Iimpazamo Eziqhelekileyo Omele Uziphephe
- [[FLT: 0] Ukukhupha intatheli - Ukuthumela ugxumeko olufanayo kwikhulu leendaba ezingenayo intsingiselo yobuqu ngokuqhelekileyo i- email yakho ifumana ifname. Yiba ngokhethayo.
- Ukulibala ukuhlaziya iphepha lakho lesicelo – Ukuba intatheli inqakraza ifumane inkcazelo ephelelwe lixesha, azinakulithemba iphulo lakho. Ligcine ngoku.
- [[UMTL: 0] Ukugqithisa ibali - Abacholacholi- Intatheli bangabona ukuba neenkcukacha. Faka kwizibakala. Ukuba uthi “iwaka lotyikityo,” qinisekisa inani liqinisekiswa.
- [[FLT: 0] Ukungaqondi iipropeyinti ezincinci – Ibali kwiphephandaba loluntu lingabaluleka njengelo lohlanga, ingakumbi ukuba lakha uqhubeko lwengingqi kwaye litsala umdla omkhulu wogcino-lwazi kamva.
- Akalungiseli udliwano-ndlebe-Xa ukhusela intshupheko, yiba elungile. Lungiselela iingongoma zokuthetha, lindela imibuzo enzima, kwaye ube nombuzo ocacileyo (umz., “sayina isicelo kwisicelo. umzekelo.com”.
Oovimba Bokufunda Ngokunzulu
Ukulola ubuchule bakho bokufumana izinto ze-media, hlolisisa ezi zinto zilandelayo:
- [[UMTL: 0] IPich Rack's Ritch Betchers Blog - Amacebiso avela kwiingcali zezentlalo-ntle yoluntu kunye neentatheli ekusebenzeni kakuhle koshishino.
- Uncedo i Apreseter Out (HORO) - A iqonga elikhululekileyo apho iintatheli zikhangela imvelaphi yesicelo. Ungaphendula ngebali lakho lesicelo ukuba liyafana nesicelo sazo.
- [[UMTL:0] Kwindawo yeZibonelelo zeMali yeNkcubeko yeNkcubeko yeNtshona Koloni – ezona ziqheliselo zilungileyo ekubaliseni amabali amanani kunye nonxulumano lwezendlela zokusebenza.
Ngokudibanisa uphando olucokisekileyo, ingxelo echukumisayo, nokuzingisa ngentlonelo, iphulo lakho lokucela lingenza ukuba amajelo eendaba aliqwalasele ngokufanelekileyo. Ukunxibelelana sebenzisana njengenyathelo elikhokelela kulwalamano oluhlala luhleli, kwaye ingxubusho yakho (nempembelelo) iyakhula.