Isizathu Sokuba Kubekho Imibandela Engoondaba Bezentlalo Ngenxa Yamaphulo Afuna Isicelo

Izixhobo zokunxibelelana zezentlalo ziguqule indlela intshukumo zengca ezifumana ngayo i-intelligence nendlela abantu abaqhelekileyo abaphembelela ngayo abenzi besigqibo. Xa uqala isicelo, awuqokeleli nje utyikityo olusetyenziswayo ngezigidi. Ngoncedo olungaphezulu kwe 4. Iplatforms njenge Facebook, X (owayekade usenza i-Twitter), I-Istagram, i-InsionedIn, neTik ikunika unikezelo olungqalileyo kuluntu olufanayo oluthi intswana lwezibhengezo kunye nephulo lwezobupolitika zichithe izigidi ngezigidi ukufikelela kulo. Ngoomatshini abasebenzisa i-medizagrafi, ukufikelela kwe-medio-metersss, ukufikelela kwephulo-evidio ephambili. Kodwa ufike kuphela. Umahluko phakathi koluthi lwesicelo oluphumayo kwi-200-10 000 kwimityikiniki nenye enqamlayo udla ngokulungele ukukuthetha ngendlela elungele ukusetyenziswa kwakho, ukuva, ukuthemba, nokwakhiwa.

Uphando oluthe rhoqo lubonisa ukuba izibongozo ezinyuselwe ngezixhobo zezentlalo zobupolitika zibona utyikityo oluphezulu kakhulu kunalolo luxhomekeke kwi-imeyili okanye kwilizwi lomlomo kuphela. Ubuchule bokwabelana ngentsholongwane, ukukwazi ukujolisa izalathiso ezithile, kunye nomqobo osezantsi wokungena kwenza unxibelelwano loluntu lube sisixhobo esibalulekileyo sobucukubhede bezixhobo zale mihla. Noko ke, umhlaba uxinene, kwaye abasebenzisi bayangqubana ngemiyalezo ekhuphisanayo mzuzu ngamnye. Ukuqhekeza, ufuna indlela yamaqumrhu, ubuchule bogcino-data obuhamba ngaphaya kokufaka uqhagamshelwano kunye nethemba lokufumana okona.

Zimisele Icebo Elicacileyo Ngaphambi Kokuyiposa

Chaza Usukelo Lwakho Lwephulo Nezigqibo

Phambi kokuba wenze isipodri esinye, khawuthise ugqibele ukubonakala kwempumelelo. Injongo yakho yokuqala ingaba kukufika kutyikityo lwe 10 000 ngomhla othile, kodwa qwalasela usukelo lwesibini ngokunjalo: ukwakha uluhlu lwe-imeyili, ukukhusela impepho yolawulo, okanye ukucinezela umenzi othile womthetho. Injongo nganye iza kubumba okuqulethweyo kunye neqonga. Okulandelayo, chaza abaphulaphuli bakho. Ngaba ujolise abafundi basekholejini, abazali, abanini bezoshishino, abaxhasi bemekobume bendalo, okanye abantu abakwindawo ethile? Ukuqonda amaxabiso abo, imikhwa yokusebenza kwi-intanethi, kunye nemigangatho ethandwayo ibalulekile. Isibongo sesikolo sasekuhlaleni siya kusebenza ngokwahlukileyo kwi projelo kunye ne-Pronethi ye-Thiktoom okanye kwi-Facebooket.

Khetha iiPlatforms zasekunene

Asiyoplatifomu nganye elungileyo kwisicelo ngasinye. I-Facebook ihlala iyiqonga elisebenzayo ekufikeleleni inani labemi abadala kunye namaqela oluntu ajongene nonobangela. Iziganeko zayo kunye nemisebenzi yeqela ziyenza ilunge kakuhle ekulungiseni imisebenzi yokusebenza ngaphandle kwe-intanethi. X ulungele ukudibana neentatheli, abepolitiki, kunye nokuqhekeza iingxoxo zezindaba. "Iindawo ephezulu" xa ucela ulawulo lukawonke-wonke. I-Instagram ingcono kakhulu ekubaliseni amabali abonakalayo; phambi kokuba imifanekiso yemifanekiso, ulwazi, kunye nevidiyo eshukumanyeneyo, ingenza ukuba iziphumo zakho zekhompyutha zibe luncedo kunye nezixhobo ezingokweemvakalelo ezingokweemvakalelo zimelwane, okanye zinyusemgangathweni soshishino, okanye zikhethe imigangatho yezoshishino, okanye icandelo lakho lolawulo lwezoshishino.

Yakha iKhalenda Yesiqulatho kunye neLifa leMbali

Ukungaguqu-guquki kugxeka. Ukuthumela i Sporadic kudida abaphulaphuli bakho kwaye kubulale uxinzelelo. Yenza ikhalenda equlathiweyo echaza oko uza kukufaka usuku ngalunye lwephulo lakho, kuquka usuku lokundulula, imibhiyozo ephambili, ubizo-to-action transmist, kunye nokuqulathiweyo okudibeneyo. Imaphu yakho equlethweyo kwisazinge sengxelo: chaza ingxaki, chaza amabali obuqu, chaza isisombululo, bonisa inkqubela, kwaye khuthaza. Icwangcisa ilizwi lechwe elibonisa unobangela onongxamiseko, idata-driven, okanye imfesane. Sebenzisa ukuphathwa kunye nokubeka umtshibiso ngaphandle kwabaxhasi ngoko ke ungalifumana lula kwaye uqaphele iphulo lwakho.

Ukubandakanyeka Ngobuchule, Ulwaneliseko Olunento Yakha

Sebenzisa incoko ukukhuthaza unxibelelwano olungokweemvakalelo

Inyaniso namanani kuphela anqabile ukushukumisela abantu ukuba batyikitye. Amaphulo aphumelelayo esicelo asekelwe kwibali lomntu eliwenza ahlale eqinile kwaye angxamisekile. Ukuba isicelo sakho sifuna isenzo kwindlala yomntwana, khokela ngamava akhethekileyo omntwana. Ukuba uxhasa inkqubo yendalo, bonisa impembelelo kwentsapho ethile okanye uluntu. Sebenzisa isalatha sodidi sebali: ukuseka imeko, ukuvelisa impikiswano okanye ucelomngeni, kunye nokuveza isigqibo esifuna ukuba umboniseli enze into ayiyo.

Ukwahlula Iintlobo Zomxholo Wakho

Lungisa izinto ezikuthandayo ukutshintsha-tshintsha nokuganana. Qubisela okuqulethweyo ukugcina abaphulaphuli bakho benomdla nokufikelela kwiicandelo ezahlukeneyo. Sebenzisa iibhodi zecarousel kwi-Istamp ne-Conned Uk ukwaphula imibandela entsonkothileyo inyathelo ngenyathelo. Yenza iividiyo ezimfutshane ezibonisa amaphulo akho. I-Reel, i-Tik Tok, i-UTube Shorts) echaza isicelo sakho ngemizuzwana engama-30 okanye inkxaso emangalisayo. Sebenzisa ividiyo ephilayo ukuphatha i-Q& iintlanganiso, udliwano-ndlebe noolwazi, okanye emva kwe-scene zikhangela kwimisebenzi yakho yamaphulo. Ngoku iyavumelana kakhulu kwaye isebenza kakuhle kwiPestest, i-Interstagram, kunye no-X. Umsebenzisi-ongentlalo oluneyo oluno olunothukileyo olunothuluthiweyo, okanye ii-xtixkinsmes okanye ii-gnognomes.

Lumka Ukuze Ukwazi Ukuhamba Neselula Nokufikeleleka

Uninzi olukhulu lokukhangela kwe media yencoko yababini luyenzeka kwizixhobo zekhompyutha ezihambayo. Qinisekisa ukuba imifanekiso yakho ithambekile, umbhalo wakho ufundeka ngaphandle kokwandisa, kwaye amakhonkco akho alula ukumpompa. Sebenzisa iinkcazelo zenkcazelo kwividiyo kubabukeli abangakhange bavakali ngesandi. /iityala elikhulu labasebenzisi beselula. Dibanisa umbhalo we alt kwimifanekiso yabafundi bekhusi. Ezi zenzo azilonzeli iphulo lakho licofe kakhulu kodwa ziphucula nendlela oqulathiweyo osebenza ngayo kwi algorithracties.

Ukhuseleko lwehashtag kunye nocwangciso

Yenza Iphulo Elikhethekileyo I-Hashtag

Uphawu lwehashtag lunika uphawu lwentshukumo yakho kwaye lwenza kube lula ukulandelela incoko. Yigcine ifutshane, ikhumbuleka, kwaye inxulumene nesizathu sakho. Yikhuthaze kwiprojekthi yakho, kuzo zonke iiplatfomu. Khuthaza abaxhasi ukuba bayisebenzise xa bebelana ngesicelo sakho okanye bethumela okuqulethwe yi-hashtag. Hlola i-hathtag rhoqo ukubandakanyeka nento equlunqwe ngumsebenzisi oyisebenzisayo kwaye uthethe nayiphi na inkohliso esenokuvela.

Uphando Nokusebenzisa Utyekelo Nesisu

Ngapha koko ubekwe uphawu lokuba ungumxube we-hashtag, sebenzisa umxube wento ethandwayo neendawo ohlala kuzo ukuze kwandiswe ukufumaneka kwakho. Okuthandwayo yihashtags njenge #intengiso, #ignow, okanye #activism zingakubhenca okuqulathiweyo kwakho kubaphulaphuli ababanzi, kodwa zikwakhuphisana kakhulu. Niche hashtags ```Inkcapy'''''', okanye abaphulaphuli-'. Izixhobo ze-awrican-s'. Umzekelo, ukuba isicelo sakho singemali yongini yomhlaba, sebenzisa #Parks And, #[Dowticals] Parks, ne #[Doture] Cocil. Sebenzisa njenge Hashtiftive, Ritag, okanye iqot, okanye iqonga lokukhangela ukuchaza ii-'injini ezithenwayo.

Isiphawuli esicwangcisiweyo, hayi esihambayo

Ukuphawula abantu abanempembelelo, imibutho, iindawo zokukhupha imiyalelo, kunye nabenzi benkqubo bangakwandisa kakhulu ufikelelo lwakho. Kodwa khawucinge ngokuzenzekelayo ``abafuni bantu abafanayo suku ngalunye baza kukutyeshela okanye bathintele. Ukugcina isaziso samathuba xa unento ethile engqalileyo yokuthetha kuloo ngxelo, njengokubiza umenzi womthetho ukuba agqabaze ngesicelo sakho okanye ambulele umxhasi olandelayo omkhulu.

Yakha Uluntu Lwakho Uze Ulubandakanye

Sabele Kuyo Yonke Intetho Nesigidimi

Incoko yencoko yengingqi yengingqi yengingqi yengingqi yincoko. Xa umntu ezinika ixesha lokugqabaza ngeposi yakho, uphendula ngokukhawuleza kwaye ngokobuqu. “Enkosi ngenkxaso yakho . nceda wabelane ngenethwekhi yakho” ihamba indlela elula. Phendula imibuzo ngokucokisekileyo nangobunewunewu, nokuba ayithandabuza. Ukuncina kweminyele kungaguqula umgxeki abe yindawo yokuxhasa. Sebenzisa imiyalezo engqalileyo ukubulela abaxhasi abaphezulu, unika uhlaziyo oluthe ngqo, okanye ubameme ukuba bangene kwiqela lezisebenzi zokuzithandela. Okukhona ufaka umbane, idityalo lwakho luza ngokuyibonisa abaphula kakhulu.

Yenza iHub yoLuntu

Cinga ukwenza i Group enikezelweyo yeFacebook, iDischord server, okanye i-WhatsApp yejelo losasazo lwezona zixhasi bakho abazinikeleyo. Esi sithuba sivumela ingxubusho enzulu, ukulungelelanisa imisebenzi yangaphandle, kunye nokwabelana ngezibonelelo. Kukwadala imvakalelo yobumnini kunye nobulungu. Sebenzisa iqela ukujongile okuzayo, cela ingxelo, kwaye ubhiyozele amanyathelo abalulekileyo phambi kokuba uvakalise ekuhleni. Siza amalungu oluntu ukuba azenzele oko kuqulenzelenzele wona, kwaye wabelane neenkqubo zazo." Le `Anti isoloko ithengwa ngaphezu kwayo nayiphi nayiphi na into ongayiqhubayo.

Iziganeko ezikhoyo zooququzeleli kunye neentlanganiso ezisebenzisanayo

Ividiyo ephilayo yenye yezona zixhobo zinamandla ezikhoyo. Yithimba i-Q&A apho uphendula khona imibuzo ngesicelo sakho nangeenjongo zakho. Mema iingcali, amalungu oluntu achaphazelekayo, okanye imibutho esakhelwe kunye nawe ukuba uyithelele. Sebenzisa i-Instagram Live, Facebook Live, okanye UYouTube Live, kwaye ukhuthaze isiganeko ubuncinane iiyure ezingama-48 kusengaphambili. Xa usasaza, cela ababukeli ukuba basayine ngexesha lokwenene kwaye babelane. Ingqiqo ye-immediacy kunye nentssion inyathelo. Ukuba awukwazi ukuphila, sebenzisa iimpawu ezifana nemiboniso, i-Pitzes, kunye nokubala abaphula amatyala kwi-Instagram kwimixtograph ukuze ugcine abaphulaphuli bakho phakathi kwee-ofisi zakho.

Isalathisi soMsebenzi weNkqubo

Zazi Abalandeli Abafanelekileyo Besizathu Sakho

Awufuni umzobi onezigidi zabalandeli. Micro-influencers . abo banabalandeli ababandakanyekileyo abangamashumi amahlanu ukuya ku 50 000 kwindawo yakho. Ngokufuthi bathemba kakhulu kwaye baguquleke kakhulu kune mega- influencers. Jonga abaxhasi abasele bethetha ngembambano yakho, amaxabiso abo ahambelana nawe, nabaphulaphuli bakho afana nento ojolise kuyo. Izixhobo ezifana no Boundsuzsummo, Hypeauditor, okanye kwanophendlo lwezandla olusetyenziswa yi-hagtags ingakunceda ufumane abantu abalungileyo.

Zama Ukufikelela Ilungelo Lomsebenzi Ngobuchule Uze Unikele Izinto Ezicacileyo

Xa usondela kumntu onempembelelo, musa ukucela uncedo. Endaweni yoko, nikeza umanyano olunika ixabiso kuwo omabini amacala. Chaza ngokucacileyo isizathu sokuba izicelo zakho zifakelwe, ukuba yintoni ozicelayo ukuba zithathe (zifake uqhagamshelwano, dala ividiyo, yabelane ngebali), kwaye yiyiphi inkxaso oya kuyinikezela (ikopi yesihle, imizobo, unikezelo olupheleleyo). Bahlonele i-IMPIXIF/IIN, abazakufaka lula imiyalezo yakho kwilizwi labo. Yenze kube lula kubo ngokunika omnye umphula-phula-ne neencam, umzekelo, iimathi, nemifanekiso ephezulu ephezulu okanye iividiyo. Impembelelo elungiselelweyo iyakwazi ukufikelela kwiyure zakho.

Yakha Umanyano nezintlu

Ukusebenzisana nemibutho emiselweyo kwenza isicelo sakho sibe sesiqinisekiso kwaye sifikelele kwimiba yayo yokuposa kunye nemijelo yoluntu. Ukufikelela kwimiba engancediyo, amaqela okufumana ingeniso, amaqela obugcisa, iiklasi, iiklabhu zabafundi, kunye namaqumrhu onqulo ahlanganyela umsebenzi wakho. Yenza iphulo elihambisanayo apho umbutho ngamnye ukhuthaza isicelo kubaphulaphuli bawo xa uthe wabekwa kuluhlu lokuba babe liqabane lawo. Iintlangano ziyakwazi ukunikezela ngezinto ezifana nabayili abachaziyo, uhlalutyo olusemthethweni, okanye ukufikelela kogcino-siseko. Ukubonakala kwesivumelwano esisemva kwesicelo sakho kubonisa ukuba ungqine nenkxaso ebanzi kwaye kwandisa amathuba akho okuthathwa ngokunzulu ngabaquququzeli bezixhobo kunye nabaququququzeli benkqubo.

Ukukhuthaza Ulwando Olukhawulezileyo

Sebenzisa iintetho ezijoliswe kuzo ukufikelela ii-Audies ezikhethekileyo

Uqingqo-nkqubo lwezentlalo luye lwancipha ngokuphawulekayo, ingakumbi kwiFacebook kunye neInstagram. Uqingqo-mali olunemali oluncinane oluhlawula imali encinane lungakhawulezisa iphulo lakho ngexesha elinzima. Qala ngovavanyo oluncinci . $50 ukuya ku-$$($$(ukubona ukuba ziziphi iingxenye zabaphulaphuli ezisabela kakuhle. Sebenzisa izixhobo zeqonga zokujolisa abantu kwindawo ethile, ubudala, izilangazelelo, kunye nezenzo. Kwisicelo, abaphulaphuli abane ngokuphumelelayo badla ngokulandela iziphumo ezinxulumene nazo, okanye batyikityelele izibhengezo ezifanayo ngaphambili, okanye bahlala kwindawo ethile ekhethekileyo.

& Yenza Isiqinisekiso

Ukuphinda uqhubekeke ngolunye udweliso oluphezulu lwendlela ezihlawulwayo kwintlalo. Sebenzisa i Facebook Pixel okanye ikhowudi efanayo yokuthumela kwiphepha lakho lokucela ukwakha abaphulaphuli abatyelele kodwa abasayisayina. Emva koko banike izibhengezo eziqinisa umyalezo wakho, njenge vidiyo eqinisekisiweyo okanye isikhumbuzi esisekelwe kungxamiseko (“Ientsuku ezintathu kuphela ezishiyekileyo ukuze zifikelele utyikityo 5 000”). Ukucwangcisa kugcina iphulo lakho liphezulu lendlela kwaye abaxhasi abasenokuba baphazamisekile okanye abangeqinisekanga.

Ngokuthe ngcembe Luqingqo - mali Ngobulumko Nomlinganiselo

Awufuni lwabiwo-mali olukhulu ukuze ubone iziphumo. Amaphulo amaninzi esicelo aphumelelayo asebenza ngaphantsi kwee $500 kwizibhengezo ezihlawulwayo. Isitshixo kukuchwetheza ngokuchwetheza. Yazi imisebenzi yakho engcono yokuyila kunye nabaphulaphuli, ngoko nyusela ukuchiza kwemali kuloo mdibaniso. Sebenzisa A/B uvavanyo lwemixholo eyahlukeneyo, imifanekiso, kunye nonxulumano kwintshukumo. Hlola ixabiso lakho ngotyikityo lweze unquma nasiphi na isikhamiso esigqitha umqobo wakho owamkelekileyo. Uluntu kufuneka lwanelise imigudu yakho esebenzayo, hayi ukuthatha indawo yalo .

Hlola, Ulinganise, Uze Ulungelelanise Iphulo Lakho

Khangela Asekunene

Imilingo yeVanity njenge millimeters kunye nabalandeli ayifani. Ukujolisa kwi miliniki edityaniswe nentshukumo: ukucofa koqhagamshelwano, utyikityo, umyinge wolwahlulo, umyinge, kunye nexabiso lotyikityo. Sebenzisa iqonga lezixhobo (Incwadi Yentengiselwano, i Instalytics, X Analytics, TikToki Alytics) kunye no- UTM imilinganiselo yoqhagamshelwano lwakho kwimithombo yendlela kwi Rooglacke Analytics. Beka ibhodi elula apho uhlola la manani ngeveki kwaye uwathelekise neenjongo zakho. Ukuba iposi ethile okanye iqonga elisezantsi liqhuba umtya wokubhalisa kodwa utyikityaniso olusezantsi, uqwalasela ukuba uzakucacisa okanye ukujongana ukuba ngaba umgangatho wakho uyafuna ukuphakama kwephepha.

Ziphathe A/B Iimvavanyo zenkqubela-phambili eqhubekayo

I-A/B iimvavanyo ezithe rhoqo kumxholo wakho, intlobo ezahlukeneyo zemifanekiso, ubude bevidiyo, amaxesha ohlukeneyo okuthumela. Kwizibhengezo ezihlawulwayo, zivavanya iicandelo ezahlukeneyo zabaphulaphuli kunye nomahluko wokudala. Gcina ingxelo yoko ukufunda kwakho kwaye usebenzise ezo ngqiqo kwiphulo lakho elilandelayo. Inkqubela-phambili encinane ekunqakrazeni kwesantya okanye kwinani loguquko ngexesha elithile kwaye ingenza umahluko phakathi kwephulo elikhankanyiweyo kunye nomnye othe wahlasela ixhoba.

Hlala ubhetyebhetye kwaye ubambelele kwiziganeko zexesha lokwenene

Umjikelo weendaba ungaguqula umongo wesicelo sakho ngesiquphe. Uvotelo lwemithetho olunxulumeneyo, intlekele yendalo, ukuvunywa kwe-creenshore, okanye umzuzu we viruscial ungenza iwindow yamathuba. Lungela ukujija iposi yakho okanye ukwandisa ubuninzi bakho bokuthumela ukuze usebenzise la mathuba. Cwangcisa izithuba eziyintloko ezinxulumene nomba wakho ngoko ke uyaziswa ngokukhawuleza. Xa ixesha lilungile, khawulezisa , tyikitya ividiyo, thumela isaziso esityhalelayo kubaxhasi bakho, kwaye hlaziya inkcazelo yakho yokufaka isandla ukuze ubonise umongo omtsha. Ubuchule bunamandla amakhulu kwizenzo zoluntu zezixhobo zokusasazandaba.

Uqukumbela: Usayino Lokwenza Utshintsho Lokwenene

Izixhobo zezentlalo zonxibelelwano zinika ezona zixhobo zinamandla zokukhuthaza izicelo ezakhe zasetyenziswa. Kodwa izixhobo ziphumelela njengendlela ezisetyenziswa ngayo. Amaphulo aphumelelayo adibanisa iinjongo ezicacileyo, ukuncokola ngebali elichukumisayo, ukukhuthazana kokwenyaniso, umanyano loluntu, umanyano olulungelelanisiweyo, kunye nokuququzelelwa kwee-data. Bawuphatha wonke utyikityo kungengomntu owenziweyo kodwa njengomntu oshukunyiselwe ukwenza okuthile. Basebenzisa ijelo-medio lokusebenza kungekhona nje ukubhengeza, kodwa ukulungiselela, ukuphulaphula, nokwakha imibutho ehlala ixesha elide.

Njengoko usenza ezi ndlela, khumbula ukuba ukuzingisa kubaluleke njengendlela. Amaphulo okubongoza anqabile ukuthatha intsholongwane ngesiquphe. Akha inkqubela ngomgudu ozingisileyo, unxibelelwano olunyanisekileyo, nokukulungela ukufunda kwimpazamo zakho. Qhubeka uzibonakalisa kwisizathu sakho, gcina ucoce indlela othetha ngayo, kwaye qhubeka ucela abantu ukuba bakuthelele. Udibaniso lwesicelo esinamandla kunye nobuchule bobucukubhede bekhompyutha lungaguqula imithetho, luguqule uluvo lukawonke-wonke, kwaye luguqule abantu. Qala apho ukhona, sebenzisa oko unako, uze wakhe khona.

Ukuqhubeka ufunda ngeqhinga lokucela kunye nemisebenzi yezentlalo yezonxibelelwano engcono, jonga ugcino-lwazi oluvela ku- Tshintsha.org izikhokelo zephulo `, uhlola izixhobo ezizizo njenge i-Buffer yocwangciso lwezentlalo-ntlelo-ntle yonxibelelwano[[, kwaye ufundisiso lwezicwangciso zemivo olusuka kwi zixhobo zesehlo [[FLT:]4] zenza i-malise ne [[FLT]]] kunye tsute izikhokelo zoluntu zonxibelelwano zonxibelelwano .