Isizathu Sokuba I-imeyili Ihlale Ingumjelo Wakho Onamandla

Kwixesha elilawulwa zii-algorithm zonxibelelwano loluntu kunye nobubanzi bomjelo wonxibelelwano odlulayo, i-imeyile ihlala ingowona mjelo wamanani uthembekileyo kwiintlangano ezingafumani ngeniso. Ngokungafaniyo nepost ye-Facebook enokufikelela kuphela kwi-5% yabalandeli bakho, amazwe e-imeyili ngqo kumxhasi i’ iibhokisi ezingaphakathi kunye namandla okunxibelelana ngokobuqu. Xa zifeziwe, amaphulo e-imeyili enza okuninzi kunokucela imali i ̬ akha ulwalamano, baxelela amabali, kwaye badala uluntu olucinga ukuba lunikwe umsebenzi wakho.

Olu khokelo lwandisiweyo ludlulela ngaphaya kwecebiso elisisiseko. Lunika iindlela ezinokusebenza ukwenzela amacandelo, umxholo okwingxelo, ubuchule bokuyila obungcono, kunye nokwenziwa kogcino-lwazi olulungeleleneyo. Nokuba ungumbutho oncinane ozingca okanye ubuchule obukhulayo obungangeni ngeniso, ezi ndlela ziya kukunceda ukuba wandise ingeniso kunye nenkxaso yexesha elide.

Ukuqonda Izifundo Zakho: Isiseko Sawo Owenza Iphulo

Ii-imeyili zohlobo oluthile ezithunyelwa kuluhlu lonke azifane zifezeke kakuhle. Abaxhasi baneentshukumisa ezahlukileyo, imbali, kunye nezinto ezikhethwayo. Undoqo kumgangatho ophezulu ovulekileyo noguqulo luxhomekeke kulwazi olunzulu nolunenjongo zabaphulaphuli.

Icandelo lenkqubo elingaphaya korhwebo

Imibutho emininzi iqala ngokwahlula abanikeli abaphambili kubanikeli abacwangcisiweyo. Ngeli xesha i’ linyathelo lokuqala eliluncedo, icandelo lokwenyaniso liqwalasela oothunywashe abaninzi:

  • [[FLT: 0] Iqondo lomgangatho wokufumana: amatsha - ntliziyo akhutheleyo, abangenisi beziganeko, abalandeli bencoko yababini, amaphepha-zincwadi kuphela abarhumeli.
  • [[UMHLA] Ingingqi engenisayo: iinkqubo zokusingqongileyo, amanyathelo emfundo, iinkonzo zempilo, okanye unobangela othile owuxhasayo.
  • Ukhetho lweNkqutyana olukhethwayo : Kukangaphi befuna ukuva kuwe nokuba bakhetha amabali, iingxelo zesiphumo, okanye isibheno esithe ngqo.
  • [[UMTL:0] Iqonga lobomi bebhayisekile: abarhumi bezibonelelo abatsha, abanikeli bexesha lokuqala, abaxhasi abaphelelwayo, okanye abaxhasi bexesha elide.

Sebenzisa indlela yakho CRM okanye ulawulo lomnikezeli ukuqhagamshela ngokufanelekileyo. Iiplatfomu ezininzi zorhwebo lwe email zivumela iibloko zolwakhiwo ezinamandla ezibonisa imifanekiso eyahlukileyo okanye umbhalo osekelwe kwicandelo lomvolo & #8217. Umzekelo, umnikeli wexesha lokuqala angafumana ulwamkelo lolwamkelo, ngeli lixa umxhasi wenyanga efumana uhlaziyo olupheleleyo.

Abasebenzi Abanika Imali Abalungele Ukujongwa

Umnikeli womntu umele umxhasi wakho ofanelekileyo. Yenza ezimbini okanye ezintathu ezisekelwe kwidata yakho yokwenene. Umzekelo:

  • [[UMTL: 0] Linda umxhasi wobomi obude (unyaka 60+, unika nyanga zonke, usiya kwi-galas, amatsha - ntliziyo). Ufuna amabali achazayo kunye nokubonakala kwemali.
  • [[FLT: 0] uMarcus uMniki wewaka leminyaka (unyaka wama-25-40, unika ngokugqitha kwizixhobo zonxibelelwano, amaxabiso okusebenza). Ukhetha ii-imeyili ezifutshane nge-CTA ecacileyo kunye neziphumo zentelekelelo.
  • [[FLT: 0] I-Pat yeSebe (umnini weshishini, uhambisana neminikelo yabasebenzi). Ifuna ugcino-lwazi oluchaphazela ungqubano lwasekuhlaleni nolungelelwaniso lophawu.

Xa uhambisa i email, buza: “ Mphi umntu endimbhalela yena? ̵ olu qeqesho ngokuzenzekelayo lwenza ukuba imiyalezo yakho ibaluleke kakhulu.

Sebenzisa Ugcino-lwazi Ukuxela Isimilo

Iqonga langoku elidityaniswe nezixhobo ze-alytics ukulandelela ukuziphatha ngapha ngaphaya kokucofa. Inyanga apho umxhasi avula khona, amakhonkco anqakrazayo, kwaye zisoloko zisenza. Sebenzisa le data ngokuzenzekelayo kwi [[FLT: 0] uphinda- ngokuzenzekelayo unikezelo [[[FLT: 1] abantu] kwimpepho eshushu, ebandayo, okanye uluhlu olushushu. Umxhasi ovula yonke i email kodwa ongaze anikele angasabela ngokungcono kwisimemo somsebenzi ophantsi okanye uphando.

Uninzi Lwezinto Ezibangela Iphulo

Umxholo ngundoqo wephulo lakho le-imeyili. Kufuneka ubambe ingqalelo, uxhobise iimvakalelo, ze uqhubele isenzo esithile. Zonke izinto ̬ ukusuka kumgca ongundoqo ukuya kubiza-to-action (CTA) ̬ kufuneka usebenze kuloo njongo.

Ukuxelelwa Okuthile

Izibakala zixelela, amabali athengiswayo. Endaweni yokuba sithi i “ sifuna ii-$500,000 ukuze kufunyanwe amanzi acocekileyo, i̵ sabelana ngebali lomntwana ogama linguMaria ofunda isikolo ngoku kuba akasahambi iiyure ezine suku ngalunye ukuze afumane amanzi. Sebenzisa amagama acacileyo, iingcaphulo, kunye nemifanekiso (imvume). Ibali lakho kufuneka lilandele isangqa esilula: ucelomngeni, isenzo, ukuguqula.

Isakhiwo se-Expast:

  1. [[UMTL:0] Ingxaki: Chaza imfuneko okanye amanqam.
  2. [[UMTL: 0] Impendulo [: Bonisa indlela intlangano yakho ethetha ngayo.
  3. [[UMTLL:0] IMPAWU: Yabelana ngeziphumo ezinokufumaneka, ingakumbi ngembuyekezo i’ ilizwi.
  4. [[UMTL: 0] Isicelo [: Nxulumanisa umnikeli ’ indima yokwenza le mpembelelo ibe nokwenzeka.

Quka ifoto okanye ividiyo emfutshane phezulu kwe email ukwenza ihaki ekhawulezileyo. Uphando lubonisa ukuba ii-imeyili ezinemifanekiso zifumana 42% ucofo oluphezulu- ngomlinganiselo[FLT] [[NTPP] [2] [iNKP] [iPROGU].

Bhala Izihloko Ezivuliweyo

Ilayini yakho yomxholo imisela ukuba i email yakho ivuliwe okanye icinyiwe. Sebenzisa la migaqo:

  • [[UMTL: 0] Yigcine ifutshane : iimpawu ezingamashumi amathathu-50 ubukhulu. Ii-imeyili ezininzi zifundwa kwiselula.
  • [[UMTL: 0] Sebenzisa ungxamiseko ngokucothayo: #8220; ithuba lokugqibela lokuphinda-phinda isiphumo sakho ” isebenza kwiphulo elinovakalelo lwexesha, kodwa ukusetyenziswa kakhulu kubangela ukudinwa.
  • [[UMTLL: 0] Zenzele ngokwakho xa kunokwenzeka: Quka umamkeli ̱ igama okanye isalathisi kwisenzo sabo sangaphambili.
  • Lunga ukufunkha ukwazi vs. ukhanyo: A/B uvavanyo lwemigca ukubona ukuba ingaba imfihlelo (“ Uphumelele i’ ukholelwa oko kwenzekayo ngokulandelayo ̵) okanye ubungqabaqa (“ sinceda sifikelele usukelo lwethu lwe-100,000 ̵) ukwenza ngcono ngabaphulaphuli bakho.

Malunga Nonxulumano- Oluya-Kwisenzo

I-imeyili nganye kufuneka ibe ne-CTA yokuqala enye. Nqanda ukuthwaliswa kweqhosha. Sebenzisa isiqinisekiso esicacileyo, isenzo esinentsingiselo njenge “ Doniate Ngoku, ̵ ̴ Nxulumanisa iNtshukumo, ” okanye ̴ Landa Maria & #217; Ibali. ̵ Beka isiseko CTA [[FLT: 0] ngaphezulu kwesosisongo [[FLT: 1]] (engabonakaliyo ngaphandle kokuhlisa umqulu) kwaye uyiphinde kufuphi nesiphelo sabo bahlisa unyusa.

Yenza iqhosha lakho lithelekise umbala kwaye likhulu ngokwaneleyo ukutsalwa lula kwicebo leselula. Ijikelezise ngesithuba esimhlophe ukunqanda uphazamiseko. Umbhalo woqhagamshelwano awufanele uthethe i “ Cofa apha ̵ ̶ okubhaliweyo okuchazayo okuqinisa isenzo.

Ukwenza iphulo Elinempumelelo Lokwenza Umvuzo Owona Mbalwa

I-imeyili ecwangcisiweyo ibangela ukuthembana kwaye yenza kube lula ngabaxhasi ukuba benze okuthile. Uyilo olungelulo, kwelinye icala, lunganciphisa kwanokona kunyanzelisayo.

Iselula Yokuqala Ayinakukwazi

Ingaphezu kwe 60% yee-imeyili ezingangeni ngeniso ivuliwe kwi mfono- mfono- mfono. Ukuba i email yakho ayilunganga kwiselula, ulahlekelwa luninzi lwabaphulaphuli bakho. Sebenzisa ulwakhiwo olunye, ubungakanani befonti obuno-14px kumbhalo womzimba, kunye namaqhosha amalunga no 44x44 ii-pixel. Vavanya ii email zakho kuzo zombini iOS kunye ne-Android phambi kokuba uthumele.

Ukusebenzisa Izixhobo Ngokuzingisileyo Kwakha Uxabiso

I-imeyili yakho kufuneka ikhangeleke njengeyombutho wakho. Sebenzisa ilogo yakho phezulu, imibala engaguquguqukiyo, nesandi esifanayo selizwi ukutyhubela. Kuphephe ukusebenzisa isikhokelo sohlobo oluthile esifana ne website yakho ye ’. Quka i & #8220; isuka kwi ” igama elingumntu wokwenene (umz., ̴ HEARLE ukusuka kwithemba i & & # 821;) kunegama lentlangano elingumfuziselo ukwandisa amaqondo ombane.

Ukwanelisa Isidima Sakho Ngaphezu Kwegama Lokuqala

Ukongeza ekusebenziseni ulwamkelo i’ igama, elize buqu elisekelwe kwihambo. Ukuba umxhasi ukho kwisiganeko esithile, isalathisi. Ukuba balayishe ngengxelo emalunga nodweliso lwenkqubo, thumela ulandela nge-data enesiphumo esinzulu. Sebenzisa [ iziqobo eziqulethweyo ezinokutshintsha ngokusekelwe kwimiboniso. Umzekelo, umntu onikeleyo kwimposiso yentlekele angabona umfanekiso wegorha elohlukeneyo kunenkxaso eqhelekileyo yenkqubo yakho yemfundo.

Ixesha kunye nobuninzi: Ukuhlonela iNkxaso yakho ’ Ibhokisi

Kwane email engcono iyasilela xa ifika ngexesha eliphosakeleyo okanye isoloko ikho. Ukufumana i-ceance elungileyo kululungelelwaniso olululo phakathi kokuhlala uphezulu engqondweni nokuphepha ukudinwa.

Iintsuku Namaxesha Awona Alungileyo Ukuthumela

Uphando oluqhubekayo lubonisa ukuba [[FLT: 0] iimini ezi-Tywune, uLwesithathu, noLwesine lungaphandle kokwenziwa koMvulo kunye noLwesihlanu ukwenzela ii-imeyili ezingayiphumeziyo. Amaxesha aqinisekileyo aphakathi 10.m. kunye no 2 pm. kumntu owamkelayo ’ ixesha lommandla, onencopho yesibini malunga ne 8 pm. abo bakhangela i-imeyili ngokuhlwa. Noko ke, abaphulaphuli bakho abathile bangahluka. Hlola indlela yakho yexesha lokuvula kwaye balungise ngoko.

Ubuninzi: Ubunjani ngaphezu kobungakanani

Akukho nani lomlingo, kodwa umthetho olungileyo wobhontsi ngu omnye kwi email ezimbini zithumela ngeveki kubaxhasi abasebenzayo, kunye nomnye ngenyanga kubaphulaphuli abaphelelwayo. Soloko unika abanikezeli ulawulo lobuninzi kumbindi wakho. Ngethuba lephulo, unganyuka kwii-imeyili ezintathu okanye ezine, kodwa ngokukhawuleza ubuyela kwisiqhelo emva. Beka umyinge wakho [ umqulu ongephindwayo [#812]; & 8812; ukuba ixinzelela ngaphezulu kwi ``inani elipheleleyo kuthumelo, cofacecetance'.

Iphulo Lokuzibhoza Elizenzekelayo

Cwangcisa ulandelelwano oluzenzekelayo olukhulisa abaxhasi ngaphandle komgudu wezandla. Imizekelo iquka:

  • Uthotho lokwamkela : ii-imeyili ezine ezithunyelwe ngaphezulu kweeveki ezimbini kubarhumeli abatsha, ukwazisa umsebenzi wakho, ukwabelana ibali, nokunika ithuba lomnikelo kwi email yokugqibela.
  • I-posi-enza i-endo-- ulandelelwano lweposi : irisithi ekhawulezileyo, elandelwe yimpembelelo yebali kwiveki enye kamva, kunye nohlaziyo lwabaphathi emva kwenyanga.
  • [[UMTL:0] Inkxaso efunyenweyo ye-: I-imeyili emva kweenyanga ezintandathu zokungasebenzi icela ukuba bafune ukuva kuwe, kunye nebali elimangalisayo okanye umbuzo omncinane (umz., sayina isicelo).

Ukuphumelela nokuhlaziya

Ugcino-lwazi luchaza zonke izigqibo ezibubulumko. Ngaphandle kokulinganisa, uqagela. Umlinganiselo ongaphezulu komlinganiselo ovulekileyo.

Isalathisi esingundoqo soMsebenzi (KP)

  • Isantya esivulekileyo : umlinganiselo woshishino olungancediyo umalunga ne 25%. Ijolise ekuphuculeni imigca yesihloko kunye nodumo lomthumeli.
  • Cofa- ngokukrwela kwisantya (CTR): Umphumo we 3% okanye ngaphezulu. I-CTR idla ngokubonisa ii-CTA ezibuthathaka okanye isiqulatho asihambelani.
  • [[FLT: 0] Isantya senconversion: Ipesenti yabasebenzisi abacofiweyo abagqibezela intshukumo efunekayo (indawo efunekayo, irejista, njl. njl.). Le yimpumelelo yakho yokwenene yemetric.
  • I-email nganye: Iminikelo iyonke eyahlulwe ngenani lee email ezithunyelweyo. Iluncedo ekuthelekiseni amaphulo.
  • [[FLT: 0] Izinga lokuphuma kwi port: Gcina ngezantsi 0.2% ngelinye ixesha uthumela. Uphawu oluphezulu oluqulathwe luqulathe okanye imiba yokuphindeka.

A/B Uvavanyo lwenkqubela-phambili eqhubekayo

Vavanya umahluko omnye ngexesha: umgca wesihloko, okubhaliweyo kwe CTA, ufakelo lomfanekiso, okanye umbala weqhosha. Sebenzisa uvavanyo kwisethi encinci (10- 20% yoluhlu lwakho) phambi kokuthumela uguqulelo oluphumeleleyo kwezinye. Yakha isiseko solwazi lwequmrhu.

[[UMTL: 0] Umzekelo: Ungavavanya imigca emibini yesihloko: “ Uncedo Maria ufumana amanzi acocekileyo namhlanje ̵ vs. “ Isipho sakho singatshintsha ubomi & #8221;. Umnqobi uba yindlela yakho yokungagqibekanga yokuthetha ngelixa elizayo.

Unikezelo: Idibanisa I-imeyili kwisenzo

Sebenzisa amakhonkco angaqhelekanga kunye ne UTM imilinganiselo ukubona ukuba zeziphi ii email zokuhamba nge-website kunye neminikelo. Kodwa ke, khumbula ukuba i email idla ngokufak' isandla kumendo woguqulo [[FLT: 0]-ove-mtooch. Umxhasi angavula ii-imeyili ezintandathu phambi kokunikezela ngokunxulumene ngqo. Sebenzisa izixhobo ezifana ne-Google Analytics okanye i- CRM&817; imodeli enika ityala ngokufanelekileyo.

Imisebenzi Eqhubela Phambili Yobandakanyeko Olunzulu

Xa izinto ezisisiseko zithe zakwazi, qwalasela ezi ndlela ziphambili zokuthatha inkqubo yakho ye-imeyile kumgangatho olandelayo.

Ukuphinda kuqhutywe iphulo lokuhambelana

I-imeyili idwelisa ngokonakeleyo malunga nama-2% ngonyaka . Yenza uthotho olukhethekileyo lwabaxhasi abanomhla ka-̱t uvule nayiphi na i email kwiintsuku ezingama- 90. Thumela i & #8220; ulwaphuko- & #221; i- email emva kwenzame ezintathu zokuphinda: umyalezo othe wacela kubo ukuqinisekisa inzala yabo. Ukuba abaphenduli, basuse kuluhlu lwakho olusebenzayo. Oku kuphucula ukuthunyelwa nokukhusela udumo lwakho.

Inkamlo yejelo elidityanisiweyo elineziqhagamshelanisi ezininzi

I-imeyile isebenza kakuhle xa idityaniswe nezinye iziqhagamshelanisi. Qalisa iphulo eliqala ngeposi yeposi ekhankanyiweyo, lilandelwe lungcelele lwe email, isikhumbuzi sencoko yababini, kunye nesikhumbuzi somyalezo weposi. Sebenzisa i email njengesazulu esidibanisa yonke into. Umzekelo, quka ikhowudi ye QR kwiposi yakho ebonakalayo ekhokelela kuphepha lokumisa elisekelwe kumnikeli ̱ imbali.

Ingxowa- yokuFaka ii-Email

Khuthaza abaxhasi bakho ukuba baphakamise imali kuwe ngokuzixhathisa ii-intanethi zabo. Banike iisikhokelo ezibhalwe kwangaphambili ezibalisa ngebali labo ngesizathu sokuba bakuxhase. Bandakanye ngokulula ukhetho kwisixhobo sokugcina ulwazi. Umzila owenziwe ngoontanga uvelisa eyona mali yokudibanisa kunye nemigudu yabo ngoongezelelo lwe-imeyili.

Ukufudusa Nge-CRM Yakho Ne-Directus Yasemva

Iqonga lakho le email akufunekanga lisebenze kwi silo. Sebenzisa inkqubo enje Directus kumbindi wogcino-lwazi lomnikezeli, amacandelo abaphulaphuli abazalelwayo, kunye dibanisa imbali yokubotshwa ngqo kwisiseko sakho sedata. Xa umnikeli ehlaziya ulwazi lwabo, kufuneka abonise kumjelo ngamnye. Oku kudibanisa kuphelisa ungeno lwencwadi kwaye kuqinisekisa ukuba bonke abamkeli be-imeyili bafumana okulungileyo, amava obuqu asekelwe kwingxoxo yabo yamva nentlangano yakho.

Isiphelo: Ukwakha Inkqubo Exhasayo Yokuxhasa I-imeyili

Amaphulo e-imeyili ahlala engomnye wemisebenzi ephezulu ye-ROI engancedi ngeniso, kodwa kuphela xa iphunyezwa ngobuchule nangenkathalo. Qala ngokuqonda ngokunzulu abaphulaphuli bakho ngamaqela kunye noomatshini. Amabali obuchule adibanisa iimvakalelo kwaye akhokelela kwisenzo esicacileyo. Uyilo ngeselula engqondweni, thumela kubuninzi obusekunene, kwaye ngomlinganiselo ongaguquguqukiyo.

Khumbula ukuba urhwebo lwe-imeyili asiloqhinga elicwangcisiweyo nolokulibala. Imibutho enempumelelo iluphatha njengobomi, ulwalamano oluqukumbelayo nabaxhasi bayo. Hlola rhoqo ugcino-lwazi lwakho lomsebenzi, vavanya iindlela ezintsha, kwaye uphulaphule impendulo. Ngokwenjenjalo, awuzukwandisa iminikelo kuphela kodwa kwakhona uya komeleza uluntu oluxhasa umsebenzi wakho kwiminyaka ezayo.

Ukuqhubeka ufunda, khangela isikhokelo samanani kwingxowa-mali ye-imeyili kunye neNKCINTY] Owona Mkhwa ungaveliyo I-imeyili.