Table of Contents

Buyintoni Ubugcisa Bokupha Ngeselula Yaye Kutheni Kubalulekile Namhlanje?

Ukungangeni ngeniso kutshintshile kakhulu kwishumi leminyaka elidlulileyo. Abanikazi abasayi kuphatha iincwadi zokukhangela okanye abakhetha ukuthunyelwa kweposi kwizivumelwano. Endaweni yoko, bahlala kwii-cell phone zabo. Ubugcisa beselula butshintsha indlela imibutho enxibelelana ngayo nabaxhasi ngokuvumela iminikelo ukuba yenzeke ngqo kwifowuni. /enza ngomyalezo weposi, inqwelo-moya ehambayo ehambayo egcina imali, okanye i-applet. Le ntshukumo ayiyo nje intsingiselo; ibonisa utshintsho olungundoqo kwindlela yokunikela. Ngokutsho kwezifundo zakutshanje, phantse 60% yazo zonke iitransportss ziphuma kwiminxeba yeselula. Iintlangano ezingahoyiyo ezigatya ukushiya umngcipheko wemali kwitafile kwaye zikhupha inzala yabaxhasi abangekho mthethweni.

Ubugcisa beselula obunika ikhompyutha, izalathiso zesango, kunye nemidibaniso yomsebenzisi eyenza ezi ntengiso. Embindini wayo, isusa imiqobo: akukho mfuneko yokufumana ikhompyutha, ukushicilela ifomu, okanye ukukhumbula idilesi yokuposa. Ngee-paps ezimbalwa, umxhasi angagqiba isipho, acwangcise iminikelo ephindaphindwayo, okanye abelane ngeli phulo nabahlobo. Inxenye engcono? Ukunikezela ngeselula kudibana nabaniki apho sele beyi-$scrolllarea media yentlantlal, ikhangela i-imeyili, okanye iphendula kwicebo lokubhala.

Iintlobo zobugcisa bokunika iselula

Ukuqonda indawo engqongileyo linyathelo lokuqala lokwakha ubuchule bokuphumelela. Nazi ezona ntlobo ziqhelekileyo zokunika ezihambayo ezisetyenziswayo namhlanje:

ICandelo lokuBhalwa kokubhaliweyo- Ukuya- Ekufezeni

Abaxhasi babhala igama eliyintloko elikhethekileyo (umz. “GUVI”) kwinani elifutshane lekhowudi (umz. 51555). Bafumana impendulo enekhonkco lokugqiba umnikelo. Le ndlela ilula kakhulu kwaye isebenza nakuyiphi na ifowni, kwanakwimizekelo emidala. Iintlangano zidla ngokusebenzisa umbhalo-ukufikelela-ekulandeleni ngexesha leziganeko ezikhoyo, ii-teletons, okanye isibheno songxamiseko kuba unxulumano lwesenzo lukhawulezileze kwaye luyakwazi ukulandelela.

Amaphepha onikezelo aqiniswayo

Ezi ziifomu zomnikelo ezicelelwe ngokukhethekileyo izikhuseli ezincinci. Zibonisa amaqhosha amakhulu, amabala amancinane, udityaniso lozaliso lwe-auto, kunye namaxesha okulayisha ngokukhawuleza. Iphepha elihambayo elingasetyenziswayo yi-ebhsayithi engangeni ngeniso. Ukuba umnikelo wakho ufuna ukucuthwa nokwandisa, uza kulahlekelwa ngabanikeli.

Imisebenzi Ehambayo Yokungancedi

Ezinye iintlangano ezinkulu zityalisela ii-apps zomthonyama ezivumela abanikeli ukuba balawule iiprojekthi zabo, iingxelo zeliso, kwaye banike ngempompo enye. IiApps zinganyanzela izaziso ukuba zibandakanye abaxhasi ngexesha lamaphulo. Kwii-apps ezincinane ezingazingeniso, ezikhoyo (njenge-Amazon Smile okanye i-Facebook campairess) zinganika iingenelo ezifanayo ngaphandle kwexabiso lenkqubela.

Ukuphosa iNgxowa-mali yeMobile-e-e--ye-e-e----e--

Iqonga langoku lidibanisa izithuthi zokunika ngokuthe ngqo kwintsebenziswano yoluntu. Umxhasi wenza iphepha lokunikezela, labelana ngalo nge-WhatsApp, Istagram, okanye i-SMS, kwaye abahlobo banganikela ngaphandle kokushiya le nkqubo. Oku kusebenzisa amandla eenkqubo zoluntu kunye nokunelisa kwentlawulo yeselula.

IiWallets zamanani kunye noPentekozo loCandiweyo omnye

Umvuzo wesiPhumo, uGoogle, uTsitho lwePaso, kunye noVenmo zixhaswa ngokukhulayo ziiplatfomu ezingangeni ngeniso. Ezi zinketho zigcina iinkcukacha zomnikeli ukuze zinikezele ngoko nangoko ngaphandle kokungena kulwazi lwekhadi lokuthenga ngetyala sihlandlo ngasinye. Isiphumo sinyuko oluphawulekayo kunyuko lwenani lokuguqula abantu [1] Ngokufuthi 20-30% kunohlobo lwesithethe.

Iingenelo Zobugcisa Beselula Bokupha Ngezithuthi

Xa usele uphunyezwe kakuhle, ukuhambisa izipho kuzisa inzuzo engenakuthelekiswa nanto kuyo yonke ifanele yokutsala.

Ufikelelo Olwandisiweyo Kulutsha Nakubenzi Bobugcisa

Iwaka lewaka lewaka kunye noGen Z abanikeli balindele amava e-endly-optional. Zinqabile ukutyelela inxuwa le-desktop kwaye zikhetha umbhalo okanye unxibelelwano lwentlalo kwi-imeyili. Ngokunika izithuthi zokunika, uvula umnyango kubo bonke abantu abanokungasihoyi isibongozo sakho. uhlolo lwe-Nonfiliction Trust Institute ifumanise ukuba imibutho eneenketho zokunika ezinokukhetha ezihambayo ibone umyingeno ophezulu wesantya esizi-3% phakathi kwabanikeli abangaphantsi kwe-35.

Ukunikela Ngokugqithiseleyo Nokupha Okugqithiseleyo

Ukukwazi ukuqhuba kungumqhubi omnye omkhulu weminikelo ebangelwa kukungalindelanga. Xa umxhasi ebona umsebenzi onyanzelisayo malunga nomgudu woncedo lwentlekele okanye ukuhlangulwa kwezilwanyana zasekuhlaleni, amandla okunikela ngemizuzwana emibini kwiminxeba yabo yokutsala iimvakalelo. Inyathelo ngalinye elongezelelekileyo `ukutsala i-URL, ukufumana ikhadi lokuthenga ngetyala, ukubhala inkcazelo yemali ngemali. Ukunika i-cellea isusa loo manyathelo.

Ukubonelela Ngemali Ekhawulezayo Ngexesha Lemfezeko

Izibheno ezinovakalelo ngexesha, ezifana nokusabela kwintlekele yemvelo okanye ukuqhuba izipho ezilinganayo, ziphumelela ekunikezeleni ngentshukumo. Isehlo sokubhaliweyo-ukuya-exesheni singahamba siphile ngemizuzu, kwaye abaxhasi banokubelana ngazo ngokweentsholongwane. Umzekelo, uMnqamlezo obomvu, unyuke ngaphezu kwama-50 ezigidi ze-50, kwiyure zokuqala ezingama-49 emva kweSiphekepheke iHarvey ngeminikelo yokubhaliweyo kuphela.

Ugcino - lwazi Olutyebileyo Nengqiqo Yomsebenzi

Iqonga elinika iselula lithatha ngokuzenzekelayo iinombolo zemfonomfono, iidilesi ze-imeyili, kunye nengxelo yembali. La mandla ogcino-lwazi adweliswe ngokobuqu, amaphulo alandelana, kunye namaphulo angaphambili. Ngokungafaniyo neminikelo yemali, iselula nganye ishiya umzila wamanani onokuhlalutyelwa ngemilinganiso kunye nokwenziwa ngcono.

Izithintelo Ezisezantsi Ekunikeleni Ukuze Kufumaneke Imirhumo

Ukubeka isipho ngenyanga ngeselula kulula kuba ulwazi lomniki lugcinwe ngokukhuselekileyo. Iiplatfomu ezininzi zinika “ingxelo” okanye ukhetho lomrhumo obangela ukuba izipho eziphindaphindwayo zizive zingasebenzi. Abanikezela ngazo baxabisa i-5-10 ngokuphinda-phinda ngakumbi kumbutho ukutyhubela ubomi babo bonke.

Indlela Yokusebenzisa Izixhobo Zeselula

Ukwazi iinzuzo zisiqalo nje. Ukuze ubone imiphumo, kufuneka wenze icebo elidibanisa ukuhanjiswa kwemali kwizinto eziphilayo ezikhoyo.

1. Khetha iPlatform ekwisiXhobo sokuNika Iselula Efanelekileyo

Iqonga lakho kufuneka lilungelelane noqingqo-mali lwakho, ubuchule, kunye neenjongo zephulo. Jonga iimpawu ezifana nokubhaliweyo-ukusebenza-ukuya- phambili, amaphepha omnikelo weselula-onke-okanye uxhaso oluphindaphindiweyo lwe-CRM yakho. Iinketho eziqhelekileyo ziquka [ ngokuphakamile, , [[FLT]], [[FLT]] ifortbox [, kunye [[FLT]] izisombululo ezinamandla zemibutho ezifuna ulawulo olupheleleyo kugcino-data. Evaluteko, ukucoceka kwemali, nokusetyenziswa koncedo, nokubonelela.

2. Cwangcisa iCandelo lokuKhuphela

Khusela ikhowudi emfutshane negama eliyintloko kumnikezeli. Khetha igama eliyintloko elifutshane, elikhumbulekayo, nelithe ngqo-kampeyini (umz., “I-HOPE” ukwenzela ingxowa-mali yentlekele). Khusela igama eliyintloko ngaphesheya kwemijelo yonke: iibharafizi zewebsite, izityibilikisi zesiganeko, izinto ezishicilelweyo, kunye nemichiza yezentlalo-ntle yemibutho. Qinisekisa ukuba impendulo ezenzekelayo iquka uqhagamshelwano oluthe ngqo olusebenza ngokungenasiphatho. Vava uquko lonke uqhutyo olusuka kwi-SMS ukuya kunikezelo lwaphambi kokundululwa.

3. Lumkisa Iphepha Lakho Lokwenza Inqwelo - mafutha

Iphepha lakho lomnikelo lifuna ukwenzeka ngokukhawuleza, ulwamkelo, kwaye libencinane. Sebenzisa ulungiso lwekholiti enye, iifonti ezinkulu, kunye nokucacisa unxulumano-to- action. Nciphisa amabala efomu kwizona zinto zibalulekileyo: igama, email, kunye nemali. Inika iipakethe zamanani njengezinyuko zokuhlawula. Ziphepha i captchas. Endaweni yoko, sebenzisa imilinganiselo engakhuphiswanga njengesixhobo sokudwelisa iminwe. Faka ixesha kufuneka libe phantsi kwemizuzwana emithathu; [[FLT: 0] Google's uphando [ ibonisa ukuba ulibaziseko olunye lwesibini lungalahla amaqondo okuguqula.

4. Izixhobo zezobugcisa nezokuhamba kwemoto

Thumela uqhagamshelwano ngqo kwi Facebook, kwi Istagram, nakwi Tik Tok. Sebenzisa “Tsula” okanye amakhonkco apho akhona. Yenza iividiyo ezinokudityaniswa ezichaza indlela ekulula ngayo ukunikeza. Ukuba intlangano yakho ine-app eneselula, quka iqhosha elinye lokunikezela kwi-injini. Kwi-apps awufuni, qwalasela ukudibanisa nabaxhasi abanokufaka umbhalo-to-to-dodate kwikhowudi eziqulethwe yi-mestone.

5. Ukunika iselula engaphakathi ngeCRM yakho kunye norhwebo lwe-imeyili

Amandla okwenyaniso okunika iselula alele kugcino-lwazi lwayo. Nxulumanisa iqonga lakho kwi CRM yakho (njenge Salesforce, Bloomerang, okanye isisombululo sesiko) ukwenzela ukuba yonke iminikelo ihlaziye iirekhodi zabaxhasi ngokuzenzekelayo. Sebenzisa loo data ukuthumela iindinyana ezizizo zobuqu, abanikeli becandelo lokufaka isibongozo sexesha elizayo, nexabiso lobomi bexesha elizayo. Inqwelo-mafutha kufuneka ixhobise impendulo ekhawulezileyo, hayi ukulinda iintsuku.

6. Qeqesha Iqela Lakho Elisebenzisa Imali Ngeendlela Ezizizo Ezihambayo

Iqela namatsha - ntliziyo kufuneka aqonde indlela yokukhuthaza ukupha okuhambayo ngexesha leziganeko, umnxeba, kunye nokusebenza kunye. Yenza amaphepha okukopa ngamagama ayintloko, ikhowudi efinyele, kunye nenyathelo ngenkani lomgangatho. Ziqhelise ukuphatha imibuzo yomnikezeli malunga nokhuseleko kunye nokuphicothwa okuphinda-phindiweyo. Ukuba iqela lakho aliqinisekanga, abanikeli baphumelele.

Owona Mkhwa Ulungileyo Wokwenza Iphulo Lokunika Inqwelo - mafutha Ngempumelelo

Imisebenzi yokubulala njengee-teknoloji. Ezi ndlela zintle ziya kukunceda uphucule inxaxheba kunye nengeniso.

Gcina Umbuzo Ulula Yaye Ungxamisekile

Abanikeli kufuneka baqonde kakuhle oko bakuxhasayo kwaye kutheni ibalulekile kwangoku. Sebenzisa ulwimi olucacileyo: “Umbhalo NIKA ku 5155 ukunikezela ngoodola 20 ukuzondla intsapho ngobu busuku.” Kuphephe u- jagon okanye usukelo oluninzi kwi-message enye. Umntu omnye, onyanzelayo abuze amaguquka ngcono kunoluhlu lwezinto akhetha kuzo.

Uhambisela Iindlela zokuhamba kwiNdlela nganye Yofikelelo

Musa ukuqikelela abaxhasi besazi ukuba unentshukumo ehambayo. Quka ukhetho kutyikityo lwakho lwe-imeyili, kwii-lisithi ezishicilelweyo, kwiikhowudi zamatsha - ntliziyo, nakuzo zonke iiprojekthi zezentlalo-ntle. Sebenzisa iiflegi ezizingisileyo kwiwebsite yakho ethi “Ukwenza ngemizuzwana eli-10 ngokudlula kokubhaliweyo.” Ukunika okubonakalayo kokukhona, kuza kusetyenziswa.

Ukuqinisekisa uKhuseleko olubhatalayo kunye nokuThenjelwa koMnikazi

Abaxhasi bakuqonda kakuhle ukulumka ekungeniseni ulwazi lokuhlawula kwimfonomfono. Sebenzisa i SSL ukukhowuda kombhalo we SSL, ukubonisa iibheji zokuthemba (Norton, McAfee), kwaye bachaze ngokucacileyo ukuba intlawulo isetyenziselwe ngesixhobo sesango esinegama elihle njenge smetho okanye i Braintree. Nika inkqubo yoqhagamshelwano lwemfihlo kwaye ungaze ubuze ugcino-lwazi olunovakalelo njengenombolo zokhuseleko lwengingqi. Ukuba usebenzisa isisombululo esiqhelekileyo esinikwe [[FLT: 0] Directus[, qinisekisa ukuba umzekelo wakho ukhuselwe kakuhle ngeemvume zendima nedata ezisekelwe kwindima ethile.

Uvavanyo Nokulufumana Usithembe Ngovuyo

Sebenzisa A/B uvavanyo lwamagama ayintloko, umthamo, kunye nokuthumela. Imigca elingana nomlinganiselo wokuguqula, umndilili wesipho, kunye nomlinganiselo wokushiywe kumaphepha ahambayo. Izixhobo ezifana no Google Analytics kunye nodwibo lweqonga zingabonisa apho abanikezeli balahla khona. Umzekelo, ukuba abasebenzisi abaninzi balahla ifomu emva kokungena emailni, cinga ukususa loo ndawo okanye ukuyenza ngokuzikhethela. Iterate isekelwe kugcino-lwazi, hayi ukuqagela.

Landela Ngokukhawuleza Nangokobuqu

Emva komnikelo ohambayo, thumela umbhalo okanye i-imeyili ngemizuzu nje embalwa. Enkosi umnikeli ngegama, qinisekisa imali, kwaye wabelane ngebali elifutshane. Quka indlela yokuseka isipho esiphindaphindiweyo okanye ubelane ngeli phulo nabahlobo. Abanikeli abafumana ikhawulezileyo, umbulelo wobuqu unokuba ngu-70% onako ukuphinda unikele kwakhona kunyaka.

Icandelo Lenkqubo Lezinto Ozithengisayo Zexesha Elizayo

Abanikeli benqwelo-moya bangaziphatha ngokwahlukileyo kunabanikeli be-imeyili okanye abanikeli be-imeyili ngqo. Bangaphendula ngcono kumaphulo e-SMS okanye kwi-media media. Lungiselela icandelo elahlukileyo labanikeli beselula kwaye ulungise uthungelwano lwakho ngokufanelekileyo. Vavanya ubuninzi obusezantsi kunye nemiyalezo emifutshane yabaphulaphuli.

Imizekelo yehlabathi lokwenene yokunika iselula impumelelo

Ingeniso engaveliyo kuzo zonke iiyunithi isebenzisa ukupha okuhambayo ukuze kufumane iziphumo ezingaqhelekanga. Esinye isibhedlele somnye umntwana sasebenzisa umbhalo-okanye ukwenziwa kwephulo lonyaka ngexesha lesefonini yasekuhlaleni, lisebenzisa igama eliyintloko elithi “KIDS.” Iphulo elinyuke ngaphezu kwama-R340 000 ngempelaveki enye, ngesipho esiqhelekileyo sama-R35. Isibhedlele sathi impumelelo ibangelwa kulula kokucela kunye nonxibelelwano olukhawulezileyo lwecandelo lwe-teleton eliveza amabali oguli.

Omnye umzekelo: ikhusi lesilwanyana esincinane kwiMidwest wongezelela iApple Pay kumaphepha alo omnikelo kwaye wabona unyuko lwe 25% ekuguqulekeni ngenyanga. I-webhsayithi yekhusi yayisele isabela, kodwa ukhuhleko lokuchwetheza ngenkcukacha zekhadi lokuthenga ngetyala lwanele ukudimaza iindwendwe ezininzi. Emva kokwenza intlawulo enye yokucofa, isantya sokuyeka sahla ngokuphawulekayo.

Ukuhamba ngenqwelo-moya kunika umbane. Inkxaso yempilo yomhlaba wonke engancediyo yakhuthaza abaxhasi ukuba benze iingxowa-mali zomhla wokuzalwa baze babelane ngazo nge-AwasApp. Ingxowa nganye iquka ikhonkco lomnikelo weselula othwalwayo. Iphulo liphinda-phinde kabini ukuqokelelwa komnikeli wentlangano xa kuthelekiswa nonyaka ongaphambili.

Ukoyisa Ucelomngeni Oluqhelekileyo Lokuphana Ngeselula

Akukho bugcisa bufezekileyo, nantsi imiqobo nendlela yokuyilungisa.

Iindleko zezithuthi kunye nentengo efutshane

Ukusebenzisa iprojekthi yokubhala- ukuphumeza ingeniso encinci ibandakanya iimali ezivela kwizithuthi okanye abanikezeli bekhowudi efutshane. Ukudambisa, khetha umnikezeli onika iprojekti ekhanyayo kwaye uqwalasele ukusebenzisa amanani akhululekileyo endaweni yexabiso lekhowudi ezifutshane kumaxabiso aphantsi aqhubekekayo. Ezinye iqonga zifunxa iindleko kwipesenti yazo yentengiso.

Inkxalabo Ebangelwa Kukuba Ngumntu Ongantweni

Bambi abaxhasi baxhalatyiswa kukuba ukubhaliweyo kwegama eliyintloko kuzakubabophelela kuthotho olungapheliyo lwemiyalezo. Ukwakha ukuthemba, chaza ngokucacileyo inani lemiyalezo abaza kuyifumana kwaye unikezele ngemiyalelo ekhethwe ngaphandle kwimpendulo yokuqala. Ngokulandelelana nemigaqo ye CTIA yorhwebo lwe SMS. Sebenzisa ukhetho oluphinda-phindiweyo kwimiyalezo ephindaphindwayo.

Ubuntlola boqhagamshelwano lobuchule

Ukudibanisa iqonga elihambayo elilifa le CRM linokuba libuqhophololo. Jonga kwiqonga nge AP Is eyomeleleyo okanye ulwakhiwo olutsha. Ukuba usebenzisa i-CMS engenantloko njenge Directionus, ungenza uhambo lwesiko lonikezelo oludibanisa ngqo kwisiseko sakho sogcino-lwazi, lukunika ulawulo olupheleleyo kugcino-lwazi kunye namava omnikeli. Imposiso kumbhekisi phambili onobuchule ukuba kuyimfuneko.

Ikamva Lokunika Inqwelo - mafutha: Yintoni Elandelayo?

Ukunika kweselula akumi ndawonye. Iziphumo zokudibanisa ziquka iminikelo esetyenziswa lilizwi ngesithethi esikrelekrele (i-Alexa, umncedisi we-Google), ukuqinisekisa (i-biometric print okanye i-ID yobuso) ukuhlawula ngokukhawuleza, kwaye ifakwe ngaphakathi kwimisinga ephilayo kunye neziganeko ezizizo. Ukongeza, ukunika okuhambayo kuya kuxhomekeka ngakumbi kubukrelekrele obungeyo bokuxela ixesha kunye nokuba umxhasi ungakanani onako ukunikela, ukwenza ukhuthazo olusebenzayo. Ingeniso oluhlala phambili kwezi meko luza kwakha ngokunzulu, ulwalamano olunempumelelo.

Izixhobo ezisekelwe kwiblockchain ezincinane ezikhutshwayo kunye neminikelo yokufihla imbumbulu nazo ziqala ukuthoba kwindawo engangeni ngeniso, kwaye izixhobo ezihambayo zezona ziqhelekileyo ezinxulumene nezi zindidi ezintsha zezixhobo. Iintlangano ezikulungeleyo ukuvavanya ngoku ziza kubekwa kakuhle njengoko isizukulwana esilandelayo sabanikezeli silindele ukuba zingabi namthumeli, zinike ngaphandle kwemida.

Isiphelo: Ukuphana Ngeselula Akusafanelani

Ubugcisa beselula obusuka kwi-parting entle ukuya kwijelo elisemqoka elinika imali. Idibana nabanikeli ngexesha lokuphana, ukususa ukhuhleko, kwaye inika ugcino-lwazi olubalulekileyo olunamandla achuliweyo amaphulo. Nokuba ungumsebenzi omkhulu wehlabathi lonke okanye ibhanki yokutya, ukudibanisa okubhaliweyo-ukuya-ukufumana, amaphepha anokusetyenziswa, kwaye izingxowa zamanani ziza kwandisa ngokuthe ngqo inani labantu onako ukufikelela kwaye unyuse umthamo onako ukunyusa. Utyalo luthobekelwe ngokuthothotho xa kubuyela ekuxhaseni kunye nengeniso.

Qala intwana-----khetha indlela enye ehambayo yokunika, uyisebenzise kakuhle, uze uyilinganise iziphumo. Yandisa. Abaxhasi bakho sele besebenzisa iifowuni zabo. Lixesha lokudibana nabo apho.