Ukuvela kwezixhobo zonxibelelwano lwezentlalo kuye kwalungisa indlela abantu abasebenzisana ngayo neemeko zoluntu, ukususela kwiibhodi zasekuhlaleni ukuya kumaphulo ezobupolitika. IPlatforms enjenge Facebook, Twitter, Istagram, TikTok, neYouTube iye yaba ziindawo apho ulwazi lusasazeka ngokukhawuleza kunangaphambili, kusenza sikwazi zombini iindlela ezintsha zokuthatha inxaxheba kunye neengxaki ezintsha. Olu hlalutyo lwandisiwe luhlola iziphumo ezininzi zezentlalo-ntle kwisivumelwano soluntu, ukudwebela kwimibango yakutshanje, iphulo eliphawulekayo, kunye nemikhwa eqhambukayo. Ngokuhlolisisa zombini iziphumo ezinika amandla nemiphumo eyingozi, sinokuyiqonda kakuhle indlela abemi, oorhulumente, nemibutho ekwaneencwadi ezikhuthaza ngayo ezi zixhobo zolawulo-demokhrasi ezikhoyo.

Imiphumo Efanelekileyo Yonxibelelwano Lwasekuhlaleni Kubandakanyeka Kwimibimbi

Ijelo lobuzwe loluntu lithobe umgangatho ophantsi wolawulo lwentlalo, linciphisa imiqobo ekuthabatheni inxaxheba nasekukhuliseni amazwi aye acuthwa. Ingxelo yoMbutho Wophando wePew yafumanisa ukuba malunga nee-3 ezimbini ze-U.S. abantu abadala bathi ijelo-ndaba lezentlalo linceda ukunika ilizwi kumaqela angaphantsi kolwazi. Ngaphandle kokuzazi, ezi migangatho zibangela ukuba kusebenze ngendlela ecacileyo.

Ukwazi nokuphelisa ufuzo lolwazi

Mhlawumbi eyona nzuzo icacileyo kukusasazeka okukhawulezileyo kolwazi. Ii-algorithm zezentlalo zogcino-lwazi zicwangcisa ixesha, zibandakanye ulwamkelo, okuthetha ukuqhekeza iindaba ngemiba yequmrhu loluntu . "njengevoti yesixeko, izicelo ezintsha zenkqubo, okanye ukuqhankqalaza" ngabasebenzisi benkqubo, ngemizuzu nje embalwa. Umzekelo, ngexesha le ngxaki ye-CHOVID-19, amasebe ezempilo asebenzisa i-Twittertters ukwabelana ngemigaqo-miyalelo yexesha lokwenene, ngelixa izibhengezo zolwazi zasekuhlaleni zifaka uhlaziyo kwimibathatho ye-thi ehamba ngo-Fecean. Oku kungaqhubela abasebenzisi bayo phambi kokuba baphelelwe yimibangoondaba-ndaba. Ngaphezu koko, i-ndaba yezentenxa-ndaba ibangela ukuba bangadiso kuba badiswe ngamaxesha aqhelekileyo, njengemibutho lamazwe kwimibutho elikuMzantsi mhlaba okanye kwimizwanobume yokuqhambuthothotho-ntle.

Ukwakhiwa Kwabantu Nokuthotywa Kwezithuthi

Uluntu olusebenzisana noluntu lwabelana ngemibutho yoluntu, ukusuka kumaqela ajongene nawo kwindlu esecaleni ukuya kwi-injini yemozulu yomhlaba wonke. Ezi zikhewu zivumela abantu ukuba balungelelanise, balungelelanise imisebenzi, babelane ngoovimba. #FridayFFture , indululwe nguGreta Thunberg, isiganeko sehlabathi lonke ngeInstagram kunye neTwitter, ikhuthaza izigidi zabafundi ehlabathini lonke. Ngokufanayo, iintlanganiso zoncedo ngexesha le-2020 yesifo esisetyenziswa kufutshane namavolontiya asekuhlaleni, ebonisa indlela unxibelelwano olunceda ngayo inkqubo yezentlalo-ndaba yezotyani.

Ubandakanyeko oluthe ngqo namagunya acetyisiweyo

I-Internet yezentlalo inceda incoko ehamba kabini phakathi kwabemi kunye nabameli babo. I-Platform efana no-Twitter ivumela amagosa ukuba abelane ngeemeko zawo, aphendule imibuzo, kwaye aphendule ekugxekweni ngexesha lokwenene. Uhlolisiso lweYunivesithi yaseWashington lwafumanisa ukuba abameli abasebenzisanayo kwingxelo yezentlalo-ntle yabantu bavakalelwa ukuba baziva beninzi kwaye babandakanyekile. Iiholo ze-Town zithuthe kwi-intanethi, kusetyenziswa i-Facebookance Live okanye uSonder, ukwandisa ufikelelo lwawo abo banomsebenzi okanye abahamba ngezithuthi. Ngaphezu koko, ukuvula inyathelo logcino-lwazi olukhutshwe ngolwazi lwezentlalo-ndaba lwezentlalo-luvo-lu kwenze ulwazi olucace ngakumbi, njengoko iqumbhunga lamapolisa ngqalaye-mfolo ka-lumbini ekhutshwe ngoluvo kawonke-wonke-wonke.

Uhlolisiso Lwemibutho Yonxibelelwano Ephumelelayo

Imibutho emininzi ephawulekayo ibonisa amandla enkqubo yokunxibelelana nabantu:

  • # Black Lives Matter: yasekwa ngo-2013 emva kokuba uGeorge Zimmerman egwetyiwe, le nkqubo yakhula yaba luthungelwano olulungelelanisiweyo olusebenzisa iTwitters ukuveza inkohlakalo yamapolisa, ukulungelelanisa, kunye nokulungisa intetho yesizwe kwi-cards. Ngo-202020, i-hashtags yasetyenziswa malunga nezihlandlo ezingamawaka amahlanu kwiTwitter, kwaye izibongozo zeqela zamapolisa angena kwizobupolitika eziphambili. Yakhuthaza iinguqu zenkqubo yasekuhlaleni, ezifana nokuvalwa kwemiqathango yemi okanye imiqathango yolawulo.
  • I-Ice Bucket Chal (2014: Eli phulo lentsholongwane lakhuthaza abathathi-nxaxheba ukuba bazilahle amanzi omkhenkce baze banikele kuphando lwe-ALS. Ngokuzibandakanya nokudibanisa iividiyo, lanyusa ngaphezu kwe-$15 lezigidi ze-ALS Association yaza yaxhasa ukufunyanwa kwejini enxulumene nesi sifo. Yabonisa indlela ontanga abanokusetyenziswa ngayo ukudityaniswa kunye nokuzonwabisa ukuze bancede abancedisi.
  • IMarch Yemivsholo Yethu Yabomi (2018): Emva kokudubula kwesikolo sase Parkland, abakwishumi elivisayo abasindayo basebenzisa iTwitter kunye neInstagram ukulungiselela uqhankqalazo olukhulu lweentsuku ezingama-180,000 nxamnye nogonyamelo lwemipu eU.S., kunye nezigidi eziyi-1, kunye nohambo lodade. Ukuhamba kwazo kwamanani kwanyanzela incoko yesizwe ekulawuleni imipu kwaye kwakhokelela kwimithetho emitsha yelizwe, enjengokunyusa ubudala ukuthenga imipu eFlorida.
  • # Meto: Nangona ijoliswe ekuhlaseleni ngokwesondo, le nkqubo ikhuthaza ukusetyenziswa komthetho, kuquka ukwenziwa kwamandla omsebenzi karhulumente kunye nokuphinda kugunyaziswe uLwimo oluchasene nabafazi. Ukwenziwa kwe-virusus kwe-hashtag sctivivition ibonisa indlela amajelo oluntu anokuguqula ngayo amabali obuqu abe yimfuno yeqela leenguqulelo zenkqubo.

Imiphumo Engafanelekanga Yonxibelelwano Lwamajelo Oluntu Kubandakanyeko Lomthetho

Ngenxa yazo zonke iingenelo zayo, amajelo okuncokola akwaneengozi ezinokukwenza ungabi nalwazi yaye ube nentsingiselo kwintlalo. Izinto eziyenza ibe namandla, ibe ibe luncedo, ifikeleleka, kwaye ifikeleleka, isenokuvelisa ubuxoki, ibangele ukwahlukana okunzulu, ize izenze imbonakalo yokuganana ngaphandle kwento.

Inkcazelo Ephosakeleyo Nenkcazelo Engachananga

I-Mispropect (iinkohliso ezingazicingeli) kunye nokungaqiniseki kobuxoki) okusasazeka ngokukhawuleza kumaziko onxibelelwano oluntu kunokuba kube ngamabali okwenyaniso. Ngokwezifundo zonyulo lwango-2018 lwe-MIT. Ngexesha lonyulo, izibhengezo eziyilweyo ngoomatshini bokuvota, ukugqiba ixesha elimiselweyo, okanye amahlazo aphambili anokuthi angazicimi iziphumo. Umzekelo obalulekileyo ngu “kuyeka iStel” intshukumo emva kwe-20.S. unyulo, olubangelwa yimiqathango yemiqathango eqhatha ngobuxoki eqhatha abavoti-voti-mali abaninzi. Oku kwakhokelela ekusongeleni abasebenzi bonyulo kwaye kuphele kwisiphithi-mvoti se-bhedri. Ngokufanayo, isityholo sempilo esiphambili sithetha ukuba imiqhathano ebangela ukusetyenziswa kwe-onkithatho okanye ukurhoxiswa kweminxeba kwe-ondla, ukuthothothothothothothotho kweminziwa kwe-ondla.

Iigumbi Zokucola Intloko Nokuchwetheza

Ukunikezelwa kwemithetho yokuziphatha kuthanda ukubonisa abasebenzisi abanolwazi oluthe xhaxhe kwiinkolelo zabo ezikhoyo, ukwenza amagumbi apho iimbono eziphikisanayo zihluzwa khona. Ekuhambeni kwexesha, oku kunyusa ukwanda kweengcamango. Uhlolisiso lwama-2020 lwe-HNT. I-HNTF lufumanise ukuba abo baxhomekeke kakhulu kwi-mediatheratiki yezentlalo-ntle yeendaba zezobupolitika badla ngokufumana iindawo eziphezulu baze bajonge olunye icala njengelibi. Olu hlanga lunganqanda ukulala nokubangela ingxubeko ye-agcuka ye-xilongo lwe-ntlalo. Kwiqonga elifana neTwitter, ukukhathazwa nokunciphiswa kwezixhobo ze-trolls ziqhelene, zikhupha amazwi afanelekileyo kwaye zicuthe ubunjani bengxoxo kawonke. Ngaphezu koko, izihluzo zobukiso zingakhokelela ekubeni kube nemeko eziyingozi.

Iintsebenziswano Ezibalaseleyo

Ukunqakraza “njenge,” ukwabelana ngeposi, okanye ukutshintsha umfanekiso wecala kunganika abasebenzisi imvakalelo yokufezekisa okuphosakeleyo. Le nto, esoloko ibizwa ngokuba [[FLT: 0] luntywififisism[, inganciphisa amathuba okuba nezenzo ezinzulu njengokuya kwintlanganiso, ukuzinikela, okanye ukunikela. Ngoxa olunye uphando lucebisa ukuba iintshukumo eziphantsi zisebenza njengemiqobo ephezulu, ifuthene. Uphando lwe-2019 kwiJournal of Communication lufumanise ukuba ngoxa isenzo somfuziselo sokuphazamisa ulwazi, asiphumelelanga ukuguqula inxaxheba eqhubekayo okanye inkqubela yemibutho emininzi. Xa abantu bevakalelwa kukuba “ba nenxaxheba yabo ngokuncedisana, ungxamiseko lokwenene kwimo yehlabathi.

Imicimbi Yasese Nezinto Ezininzi

Ukoyika ukusetyenziswa kakubi kolwazi kunokubangela uloyiko. Abasebenzisi abaninzi abayazi indlela olufunyanwa ngayo ulwazi lwabo ngenxa yezibhengezo zezopolitiko okanye basetyenziselwa ukwenza amatyala akwimicroplagion. I-Cambridge Analytica ngokusetyenziswa kwamahlazo. I-Cambridge Analytica . Apho inkcazelo evela kwizigidi zabasebenzisi be-Facebook yasetyenziselwa ukujolisa izibhengezo zezopolitiko zezopolitiko. I-Surveildance inqanda abaxhasi bezobuzwilamfazi belizwe: kwimithothotho yempatho, ukusetyenziswa kwezixhobo zoluntu kunokubangela ukubamba okanye ukuhlaselwa. Kwana kwi-democractic, isisongelo sobugciso se-intanethi senza abantu bathandabuza abantu abathile bathethe lula kwimicimbi ephikisayo.

Imizekelo yeNjongo eXhoba IMALI ENGAHLULEKIYO

  • 2020 Unyulo lwe-U.S. oluyi- uqhatho lobuxoki malunga neposi ekhokelelwa kuqhathano oluninzi lwabavoti, ukulibaziseka kwisiqinisekiso, kunye nobunzima obugqithisileyo bogunyaziso. Uhlolisiso lwaseStanford lwangqina ukuba olona nyulo luninzi lwe virustable àsignments lwabonwa ngamashumi ezigidi phambi kokuba inqaku lika-1997 lisetyenziswe.
  • IKOVIDINE VACCCINE MISTENTIO: I-“infodice” yonyango lobuxoki, iingcamango zozungu malunga nemicrochip, kunye nokungaqiniseki ngokhuseleko lwe-gam-ntel kwakhokelela ekuncipheni kwemijelo yokugoma. Oku kwayithintela ngqo imigudu yempilo kawonke-wonke kwaye kwadala ingxwabangxwaba kwiimfuno zentlalo.
  • I-Chather Chancing: Amaphulo axhaswe ngokuxhaswe yimfuno yamafutha afumaneka kwilahleko asasaza ulwazi olulahlekisayo malunga nobushushu bomhlaba ngezixhobo zoluntu. Oku kwalibazisela ukuvumelana kukawonke-wonke kunye neempendulo ezicothayo zenkqubo, njengokuba abemi bahlulwa nakwezona nzululwazi zisisiseko.

Imisebenzi yokukhuthaza ukusetyenziswa kwe-CPF kumaziko

Ukusebenzisa amandla enkqubo yonxibelelwano lobuzwe lo gama belungisa umonakalo wayo, abafaki-nxaxheba abaninzi, oorhulumente, abafundisi-bafundisi, kunye nabantu basekuhlaleni-------------- kufuneka basebenzisane kubungqina obusekelwe . Injongo asikokushiya ezi zixhobo kodwa kukuyila nokuzisebenzisa ngeendlela ezikhuthaza ulwazi, ukuthatha inxaxheba nokuphumelela.

Ukukhuthaza Ukubhala Namacebo Anzima

Ukufundisa abantu indlela yokuvavanya ulwazi lwe-intanethi kubalulekile. ICurricula kufuneka iquke inkcazelo yobuxoki, ukuqonda uqhekeko lwe-algorithiki, kunye nokuqinisekisa imithombo. Iinkqubo ezifana News Literation Project kunye iMediawGP [ngeSiko lobucala] [ii-Poynter Institute]] (ngeSibonelo se-at) siveze oovimba bemali bezikolo kunye noluntu ngokubanzi. EFinland, ukudibanisa ukufunda nokufunda iincwadi ezigcina ulwazi kwimfundo zesizwe kuvelise abemi bani abavuse benzisa. Ngokunjalo, amaqongadiawe-culverea ayakwazi ukudibanisa umxholo we-culse. "5]

Khuthaza Iimbono Ezahlukahlukeneyo Nentetho Yamakhaya

Imigaqo ye-Platform ingasithela i-algorithm ekuchaseni abasebenzisi ukuba bafumane okuqulathiweyo kunye neembono ezichaseneyo. Umzekelo, u-Twitter ka-“Bonisa kancinane” uphawu lwemixholo echukumileyo okanye icebiso likaFacebook elithi “Ukufuna ngaphandle komnatha wakho” iingcebiso zinokukunceda uphule iigumbi zokuvala isandi. Imigaqo yoluntu ezidambisa ukukhathazwa kwengxwaba nokukhuthaza ingxoxo yentlonelo iyagxeka. Abanye oomasipala baye badala “iholo zedolophu ezisemthethweni” ezinemithetho enobungcathu obuqinisekisa ukuba onke amazwi avalwe. Iyunithi efana ne- yeSikolo se-Opulani ye-General Discover[ inikela uqeqesho lwencoko enzima kwi-intanethi. Ukongeza incoko yencoko, njengokusetyenziswa kobucukubhini ekuqokelelanisa igano lwe-mediodwa, ichaza iinkqubo zolwazi zonxibelelwano zonxibelelwano zoluntu, xa kunciphisa uknalo lwe-athothothothothothothotho

Inkxaso yeNkqutyana yeeNkcukacha kunye namanyathelo okuQala aBalameneyo

Kunokuba kuxhomekeke kuphela kumaphulo esizwe, amajelo eendaba angandisa inkxalabo enzulu yezentlalo-ntle. Imali encinane efana nokucoca ipaki, ukuya kwintlanganiso yebhodi yesikolo, okanye ukuxhasa isitiya sengingqi sengingqi (idla ngokuba nempembelelo eninzi kune-intanethi. Izixhobo ezifana ne-Sevetermoorororororororororororor, kodwa kwakhona zijamelana neengxaki zokukhuthaza ubuhlanga kunye nenkohliso. Ukuphikisana noko, oorhulumente basekuhlaleni banganxulumana neenkokeli zengingo zengingqi ezithelekelelwano zengingqi ezilungelelanisayo kwaye babelane nolwazi oluqinisekisiweyo. Izixhobo ezifana ne-Action Network zivumela abaquququzeli benginyanisa izikhundla zezelo, imicimbi yezentlalo-luvo, inika imigudu yesizwe ngaphandle kokulahlekelwa kwengca.

Uyilo lweplatform lwe-oyile yokulungisa

Iinkampani zezentlalo-ntle zezentlalo-ntle ziyakwazi ukubeka imbonakalo ngqo kwimidibaniso yazo. Umzekelo, i-Instagram yongezelele i- “Ivoct". Ii-octives zokukhuthaza ukuvota; uphando lubonisa isiphumo esincinci kodwa esinokulungiseka. “Impendulo yeCrisis” ibonakalisa abasebenzisi bangaziphawuli ngokukhuselekileyo ngexesha lentlekele kwaye banxulumane nemigudu yokunceda. Iiplatform kufuneka zifake kwimiqathango esebenzayo: ukususa iingxelo zomqobo wonyulo ngokukhawuleza, ukuphelisa inkohliso yempilo ngemithombo enegunya (umz. CDC okanye WHO), kunye nokunika oovimba abacacileyo. Ngaphandle kweenyathelo lokubhengeza. Banokuveza izixhobo zokucoca iimpahla eziluncedo zobucala ngexesha lokukhusela iimbono ezininzi ngexesha lokukhusela ulwazi lweze-pluntluntluntlulo.

Yiba Ngabemi Abakhutheleyo Njengolutsha

Izizukulwana ezincinane zingabantu abahlala kumazwe ahlukeneyo kodwa zisoloko ziziva zingakhululekanga kwiinkqubo zoluntu. Iinkqubo ezifana ne [[FLT: 0] iziBaluni] ezisetyenziswa ngokunempumelelo zisebenzisa ii-apps ezisetyenziswayo kunye nezixhobo zezentlalo-ntle zonxibelelwano ukunyanzela imicimbi yezopolitiko nezonxibelelwano. Izikolo zingenza amaqela abafundi alawulayo amaqela asebenzisa izinto zokuthelekisa izikolo kunye neengxoxo zesikolo. Ngokuphatha ulutsha kungengathethi nje njengabasebenzi abangasebenziyo kodwa njengabaquququzeli abaqhelekileyo, ezi zisebenzisa ezi zimo zobundlomdla. [FTLT] [FT]

Imizekelo Yemikhwa Ephumelelayo

  • I-Fact_Fact remacations: I Fact_Ccoping Nethwekhi yezizwe nge-IFCN) ezisebenzisana noFacebook ukudubula iingcamango zentsholongwane nge-party sexass zesithathu. Ngexesha lonyulo lwama-202020, ezi zilebhile zicuthe ulwahlulo lwamabali obuxoki ngama-50% kwezinye iimeko.
  • ICandelo loMbutho loKhuthazo: IsiXeko se-“Boston Harborn" sasebenzisa uphando lwezentlalo kunye neemaphu ezisebenzisanayo ukuqokelela igalelo kwiplani yokuzinzisa elunxwemeni, ukunyusa inani labekho kwiintlanganiso zikawonke-wonke ngee 300% xa kuthelekiswa nokungena kwesithethe.
  • [[UMKC.:0] Imixholo engasebenziyo: I # Thina Bantu [ sinyathelo lokuqala elisuka kuSizwe sogcino-lwazi olusetyenziswayo kumabali eeNtlalo yeeNkangeleko ukwenzela uvumele abasebenzisi bavote kumaxwebhu asekwayo, ukwenza inqaku lokungena kwimbali yemithetho-siseko.

Isiphelo

I-Internet ayiyondawo yokubeka iliso kwimo yezulu okanye ityhefu kwi-social commentation. Impembelelo yayo ixhomekeke kwindlela esiyila ngayo amaqonga, indlela esifundisa ngayo abemi ukuba bahambe ngayo, nendlela esizidibanisa ngayo izixhobo ze-intanethi kunye nezenzo zokusebenza ngaphandle konxibelelwano. Imizekelo eyakhayo()) ukusuka kwi-ALS Ice Bucket Challenge ukuya kwinkcape yemozulu yomhlaba jikelele. Ibonisa ukuba i-AS media commeter ingakhuthaza izigidi zabantu, iphakamise amaphini, kwaye ibambe amandla aphantsi. Kodwa ingxube ingxube negalelo elipheleleyo: imfundo yemfundo efundelwayo, ukuphendula kolawulo, ukukhuthula imicimbi yezentengiso.