Kuleminyaka eyishumi edlule, izinhlangano ezisiza abaswele abalingana nabo bonke ubukhulu ziye zasebenzisa amathuluzi asetshenziswayo ukuze ziwandise kakhulu. Lapho inzuzo yangaphambili yayixhomeke khona eposini, emabhange ocingo, nasekwenzeni izenzakalo, manje zisebenzisa imithombo yezokuxhumana, i-metalytics, kanye nemishini yokuxhumana nabasekeli ngokunempumelelo futhi ngokomuntu siqu. Lokhu kushintsha akugcinanga nje kwandisa izinga lobuhlobo phakathi kwezinhlangano nezindawo zazo. Ngokusebenzisa imishini ehleliwe, inzuzo ingakhulisa ukuqaphana, iminikelo, futhi ithuthukise ithonya layo emhlabeni wonke.

Ukushintsha Kwezinombolo Zokufinyela Kwe - Nonmbili

Ukusuka E - Analog Kuya Ezweni: Ukushintsha Kwesikhashana

Ekuqaleni kwawo- 2000, izinhlangano eziningi zezinhlangano ezisebenza ngemishini elinganiselwe. Ama-Website ayenezincwajana ezimanyene, futhi i-imeyili yasetshenziswa kancane. Namuhla, isilinganiso esingakhiqizwanga sisebenzisa isuti yamathuluzi amanani: ukulawulwa kobuhlobo bamakhasi (CRM) i-software, abaphathi bezokuxhumana, amapulatifomu okuthengisa ezokuxhumana, izinkonzo zokuthengisa ze-imeyili, izinkampani zokuthengisa, kanye nezimpompompo zokufaka amabhodi ezimpondweni. Lokhu kushintsha kwashesha kakhulu phakathi nobhadane, lapho kunezikhwama zemali ezisezingenisingenisi ezisemfazaneni zamuva kwaba okungadingekile. Izinhlangano ezase zikwazi ukuhlanganisa imishini yobuchwepheshe yamuva, kanti ezinye ezisezingenisweni zeze-injini zamuva zazikwazi ukukwazi ukujika ngokushesha. Umphumela umphumela umphumela ungabakhonzile kakhulu kodwa ungabalulekanga neze ezinqulwini zanamuhla.

Izinqola Eziyinhloko Zokuthola Izingane Zokutholwa

Izici ezintathu ngokuyinhloko ezibangela imiphumela engazuzisi kwezobuchwepheshe: ukuphumelela kobuchwepheshe , [[FT:2]] okunwetshiwe , kanye nomphumela ongenakulinganiswa [. Amathuluzi ezibalo anciphisa izindleko ngokuqhathaniswa nokuphrinta noma ukufinyeza kwesenzakalo. Izimiso zezezindaba zivumela izinhlangano ukuba zifinyelele izilaleli ngaphezu kwezinhlu zazo ze-imeyili. Futhi i-alytics inikeza inzuzo yangempela yesikhathi, yenza intuthuko eqhubekayo. Lezizisusa zezobuchwepheshe ziye zazenza ukuthatha indawo yokuqala yabaqondisi abaqondisi benkampani kanye namabhodi.

Ukushintsha Kwemithombo Yezindaba Nemishini Yezobuchwepheshe

Izisu Zokuhlanganyela Ezokuxhumana

I-social Weader ilokhu iwumngcele obonakala kakhulu wokungangeni nzuzo. Izindawo ezifana ne-Facebook, Istagram, i-Indiced In, TikTok, ne-X (eyayiyiyi-witter) zinikeza izindlela eziyingqayizivele zokulandisa izindaba, zokuqalisa imikhankaso, nokwakha imiphakathi. Izinhlangano eziphumelelayo azigcini ngokusakaza; ziyahlanganyela. Ziphendula, zihlanganyele okuqukethwe yikho okusemqoka komsebenzisi, futhi zenze okuhlangenwe nakho okuhambisana nengxoxo enjengezinhlolo, i-Q&A, nemiphetho ephilayo. Isihluthulelo yimpumelelo kanye nokungasheshi ukubona ithonya langempela, hhayi nje ukunxusa okuphonswe phezulu.

Ngokwesibonelo, Ukwehla kokubona: Amanzi akhile inguquko enkulu ngokuhlanganyela amavidiyo aphezulu emisebenzi evuselelayo kanye nokubeka abanikeli phambili nephakathi. Ukusebenzisa kwawo ukulandisa nge - Istagram ne-YouTube kwenza amanzi ahlanzekile abe imbangela esobala yezinkulungwane zabantu ezizizwa zixhunyaniswe ngokomuntu siqu. (Funda kakhulu ngendlela yazo yokwenza izinto [FLT:]]: ukucathula kwendaba yamanzi. ])

Ngalé kweFacebook: IsiChe Platform nokulandisa Okubonakalayo

Nakuba i-Facebook isalokhu iyinenethiwekhi enkulu kakhulu yokuxhumana nabantu abangazuzi nzuzo, amapulatifomu amasha anikeza amathuba akhethekile. I-TikTok, nefomethi yayo yevidiyo efushanisiwe, ingcono kakhulu ekufinyeleleni izilaleli ezisencane ngokuzijabulisa, okuhambisanayo. I-conned In ivumela ukufundiswa kwezencubeko nezinhlangano eziphambili. I-Pinterest ingaqhuba izimoto zingene ezinsimini ze-ngosini ezithinta imiphumela. Indlela engcono kakhulu ukukhetha amapulatifomu lapho izilaleli ezihloselwe zona kakade zichitha isikhathi nokulungisa izinto ngokuvumelana. Indaba eveza izithombe, ama-menugraphics, kanye nezinsiza-manyunyana.

Izibonelo Zemikhankaso Yemithombo Yezindaba

  • Imikhankaso ye-Hathtag (umzk., #Givingtuesday, #IceBuchet Challenge]) ekhuthaza ukuthatha igalelo lamagciwane
  • Izenzakalo ezilandelanayo [ njengezindawo zokukhosela, ukuqoqa ama-gala, noma izingxoxo zochwepheshe ukuze kwakhiwe ukuphuthuma nokusondelana
  • Imikhankaso ebhaliwe [ ecela abasekeli ukuba baxoxe ngezindaba zabo siqu, bakhe umuzwa womphakathi nobunikazi
  • [[I-FLT:0] Iziqu kanye ne-ephemeral [[FL:1], okungaphakathi okuzwayo okuthinta umuntu siqu namanje

Iminikelo Ewuchungechunge Ngezinhlaka Ze - Internet

Ukupha Nokujabulisa Izixuku

Amapulatifomu okunikela nge-intanethi ashintshe izimali. AmaNkonzo anjenge-GoFoundMe, Justiving, kanye namakhasi omnikelo onikezelwe engosini ye-website engazuzisi avumela abasekeli ukuba banikele ngokuchofoza kancane. Okubaluleke nakakhulu, bavumela izipho eziphindwayo, ezinikeza inzuzo eqinisekile. Izinhlangano eziningi manje zibona ingxenye enkulu yeminikelo yazo ivela kwizinhlelo zanyanga zonke. I-Bludding ibuye yahlengatha imali ebhandeni, ivumele abantu ukuba bazenze imikhankampano ezuzisa izinhlangano ezinikeza iminikelo esekelwe ngokubambisana.

Ukusebenza Kwendlela Yokubhatalisa Nokuhlangenwe Nakho Komsebenzi

Amapulatifomu anamuhla ahlela kabusha ulwazi lomsebenzi: ukuhlelwa kwe-elective, izindleko zokupopola kanye (umzk., i-Apple Pache, i-Google Pachel), kanye nezindlela zokuqinisekisa. Baphatha amarisidi entela ngokuzenzekelayo. Inqubo yokuhlola okushelelayo yandisa amazinga okuguqula abantu ngokuqondile. Ngokwe- Ukukhipha USA [, ukupha nge-elective [20%] eminyakeni emibili edlule, futhi ukuthambekela akubonisi zimpawu zokucotha. Izindleko ezifaka iminikelo engakhucutheleki zibona isilinganiso esiphakeme sezipho nezingasiyo zokulahlwa.

Imithi Eyingozi

Imininingwane evela emapulatifomu yomnikelo isiza futhi ukuba izinhlangano ezinikelayo ziqonde iminikelo yazo. Ama-metric anjengesilinganiso sezipho, isikhathi seminikelo yosuku, nohlobo lwezisetshenziswa zivumela izinhlangano ukuba zilandele izilinganiso zemali futhi zikwazi ukubuza izilinganiso ezifanele. Ngokwesibonelo, inzuzo engakhokhi ingathumela i-imeyili yokubonga phakathi nemizuzu embalwa yomnikelo, kuhlanganise nenkulumo yemiphumela yemali, "UR950 izakuthenga ukudla okuyikhulu.” Le mpendulo iqinisa isinqumo somniniyo futhi ikhuthaze ukupha ngokuphindaphindwa.

Isinqumo Semininingwane Esinethonya

Ukuqonda Uhambo Lomshikashika

Imininingwane yezentengiselwano yenza ukuba izinhlangano zokusiza zikwazi ukudweba lonke uhambo lokunikela ngezimali, kusukela kuwebhusayithi yokuqala ukuya kusekela ophindaphindayo. Ngokulandela ukuziphatha okufana nokuhambela amakhasi, i-imeyili ivulwa, nezenzakalo, izinhlangano zingabona ukuthi ikuphi okukhalayo nokungenayo. Ngokwesibonelo, izinhlangano zokusiza izinhlangano zingathola ukuthi abasekeli ababuka ividiyo basengozini yokunikela ngama-40% angaphezulu. Lokhu kwazisa okuqukethwe: ukutshala okwengeziwe ekukhiqizeni amavidiyo. Imininingwane isusa umsebenzi wokuqagela futhi ivumela ukuba inzuzo engakhonziwe isebenzise imithombo elinganiselwe lapho benomphumela omkhulu khona.

Ukuzihlela Nokuhlela

Ukuzifaka komuntu siqu kudlulela ngalé kokufaka igama lokuqala kwi-imeyili. Ukusebenzisa i-alytics, izinhlangano zokusiza abasweleyo zingahlela abanikele ngenzalo, isilinganiso semali yomnikelo, ukuphisana, noma inani labantu. Umniniyo omkhulu angathola ucingo lwakhe, kuyilapho umninilo wesikhathi sokuqala ethola uchungechunge olumukelwayo mayelana nomsebenzi wenhlangano. Lendlela elungiswe kahle inyuswa. Amathuluzi anjenge- Google Analytics for Nonficitions ayikho, isiza ngisho nezinhlangano ezincane ukuba zikwazi ukufinyelela okunamandla. (Funda kakhulu ]] Gogle kaNottions[FLT]]]

Amathuluzi Ezinto Ezingalungi

  • Google Analytics (ukhululekile) kumgwaqo wewebhusayithi kanye nokuguqula indlela
  • Izincwadi Izibalo[ kanye ne-TYP thimatics [ ekufezekeni kwezokuxhumana
  • CRM anlytics (umzk., Salsforce Nonformation List) yokuphathwa kwebhayisekili elinikelayo
  • [[IFLT:0] I-Mailchimp noma Ilungu longathintwa [ kumkhankaso we-imeyili alytics

Ukwakha Ubuhlobo NeCRM Ne - Email Abathengisi

Ama - CRM Angewona Amafutha

Isimiso se-CRM siwumgogodla wabaphathi bomnikazi banamuhla. I-Platforms njenge- Ifu elingangeni nzuzo , Bloomerang[, futhi Umbhebheki we-Mozal's Ede NXT [[FLT] [FLT]]] [FLT]] ulwazi oluphakathi, ukunikela umlando, nezingobo zokuxhumana. Bavumela izinhlangano zezindawo ukuba zihambisane nemikhondo, imisebenzi ehambayo, futhi benze imibiko yokuthi amazinga okuzi. [i-CRM] A elungile asiza ukuqinisekisa ukusekelwa phakathi kwemifacelo, futhi kuqoshwe ngokulandela. Izinke izinkelelwa ezivamile, [FT]

Uchungechunge lwama-imeyili oluzinzele

I-imeyili ihlala iwumsakazo ophezulu we-ROI ongayizuzi. Ukulandelana okuzenzekelayo kungakhulisa abanikeli abasha, abaphi beminikelo abamukelekile, bathumele izifiso zosuku lokuzalwa, futhi bakhumbuze abasekeli bezenzakalo ezizayo. Ngokwesibonelo, “UMkhondo” ungahlanganisa ukuthunyelelwa komsebenzi, indaba yempumelelo, kanye nocingo oluphansi olufana nokusayina isicelo. Ama-imeyili a-Automatited alondoloza isikhathi sezisebenzi kuyilapho eqinisekisa ukuthi i-atnetic tramment ne-meadiants. Isihluthulelo siwukulinganisela i-automs ne-methone nokuthintana kwabantu, kodwa kungenza ukuba kuqondane uma imiyalezo ingabonisi .

Ukuba Umphathi Nokuzigcina

Ukunikeza onikelayo okhona kuncane kakhulu kunokuthola okusha. Izinsiza zobuchwepheshe ngokwenza ukuba onibongayo, imibiko yemiphumela, kanye nokwaziswa okushintshwe kuphela. I-CRM ingaqala ucingo lokubonga ngemva kwesipho esikhulu noma iqaphelise isikhulu sezentuthuko uma umniniyo engasasebenzi kahle izinyanga eziyisithupha. Ngokuhlanganisa ukwaziswa nozwela, izinhlangano zingakha ukwethembeka okuhlala njalo.

Imidlalo Yezobuchwepheshe Exubile: I - ai, Ama - Chatbot, Nezitho Zokudlala Ezihambayo

I - AUTRUR FREAR DEAT

Ukuhlakanipha kokwenziwa kuqala ukuveza ukufinyelela ngaphandle kwenzuzo. Imishini yokufunda yamandla ingabikezela ukuthi iziphi izimemezelo ezingase ziphele, ukuthi yisiphi isikhathi esingcono sokucela isikhalo. Amathuluzi angadala futhi izikhungo zezokuxhumana zezezokuxhumana, ifingqa imibiko, futhi ngisho nokuphendula imibuzo evamile ngengxoxo. Nakuba i-Al ingayinciphisi isahlulelo somuntu, ingenza ukuba amaqembu amancane angakwazi ukunikela. Ngokwesibonelo, u-Caratence Navigator[[FLT: 1] usebenzise i-AIP] ukucubulisa impilo engazuzisi ngokwezimali, isiza abanikeli ukuba benze izinqumo eziqondiswe ulwazi.

Izithonjana zenkathi ye 24/7 yokuhlanganyela

Izinhlangano eziningi manje zisebenzisa ama-website anezinhlangothi ezihlukene emakhasini e-Facebook. La ma-bot aphendula njalo ngemibuzo (umzk., “Umnikelo wami uyaphi?”), qoqa ukwaziswa kokuxhumana, futhi ngisho neminikelo elula. Basebenza enyakeni, banikeza izivakashi ezingase zibe sezindaweni ezihlukene zesikhathi noma zifune ngamahora ahlukile. I-Chatbot ingahlelwa ukuba ikwazi ukuthola imibuzo ephuthumayo (umzzz., isiza labo abasenkingeni) futhi inyuse iminikelo elula imishini. Lo buchwepheshe yandisa izivumelwano ngaphandle kokufuna izingcingo 24/7 ezisebenza emaphangweni.

Imishini Ehambayo Yokuthakathisa Nezehlakalo

Ama-apps anikezelwe avumela ukuba ama-apps angafaki nzuzo ahlale emaphaketheni abasekeli. Ama-apps angaveza ukuncedwa kwezindaba, izinkinobho zomnikelo, ukubhaliswa kwezenzakalo, kanye nokugembula njengebheji lamahora okuzithandela. Izinhlangano ezinjenge i-Doctors Ungenawo Bources [ futhi ne [FLT] World Wildldld Fund [ ineziphazamiso ezifundisayo nezokufaka umsebenzi. Ngisho ngaphandle kwe-elected ewebsite-oplyromaged ne-octive-otagess ezihambelayo-octives [FLT]

Izenzakalo Ezingokoqobo Neziluhlaza

Ukufinyelela Okungaphezu Kwezwe

Lo mqedazwe waphoqelela ukuba izinhlangano ezisiza abasweleyo zidlulisele izenzakalo kuyi-inthanethi, futhi eziningi zathola izinzuzo ezingalindelekile. Izenzakalo ezingokoqobo `webinar, ama-gala ahlala egcwele i-inthanethi, i-inthanethi ye-inthanethi , `i-Internat',' iheha abathathi abavela embulungeni yonke, ukufinyelela ngokuphawulekayo. Izenzakalo ze Hybrid, ezihlanganisa ingxenye ye-perid kanye nomfula ongokoqobo, zinikeza ukusondelana okuhle kakhulu kwezwe nokuhlanganyela kwembulunga yonke. Imishini enjenge-Flast, Hopin, ne-Ty iye yaba isilinganiso sezezehlakalo.

Ukukhokhela Nokuqaphela Imali

Izenzakalo ezingokoqobo zinciphisa izindleko (ezingekho indawo, ezokwanelisa, noma ezokuhamba) futhi zingaqoshwa ukuze zibukwe kamuva, zinwebe isikhathi sokuphila kwazo. Izici ezifana nezindawo eziphilayo zomnikelo kanye nezisesikrinini ezinikeza izilaleli ezihleliwe kuyi-intanethi. I-gala evezwe kahle ingaphakamisa izimali ezinkulu. Emikhubeni emihle kakhulu ekukhiqizweni kwayo, Nonchizelo project Tech for Good inikeza isiqondiso esibanzi[

Ukunqoba Izinselele Ezobuchwepheshe Bokutholwa

Ukuhlukana Kwezinombolo Nokutholakala Kwakho

Nakuba ubuchwepheshe bunikeza izinzuzo ezinkulu, bufaka futhi engozini yokukhipha abantu abangenakho ukufunda nokubhala nge-intanethi. Izenzo zobuqhawe kumele ziqinisekise ukuthi ukufinyelela kwabo nge-website akuthathi indawo ephakathi kwezindawo abakhonza kuzo. Lokhu kusho ukunikeza ezinye izindlela zokusebenzisa ngaphandle kolayini (i-phone, i-print) nokwenza ama-website nama-imeyili abantu abakhubazekile. Amathuluzi anjenge-Web Metfit According Guidelings (WCAG) abahloli abahloli abangaphandle kolimi olulula ibhulo.

Ukuba Wedwa Kwemininingwane Yezokwelapha Nokulondeka

Uma kunemininingwane eminingi ikhona umthwalo omkhulu. Izinzuzo ziqoqa ukwaziswa okusheshayo − amagama e-donor, amakheli, imininingwane yamakhadi okuthenga ngesikweleti (*futhi ukudilika kokwaziswa kungaqeda ukwethembana nomonakalo wedumela. Izinhlangano kufanele zisebenzise ukuvulwa kokwaziswa okufingqiwe, amasango okukhokha, ama-spectrial avamile okuhlola, nezimiso zemfihlo ezicacile. Kufanele futhi zivumelane nemithetho enjenge-GDPR ne-CCPA, ngisho noma isekelwe e-US, uma inabasekeli bomhlaba wonke.

Ukuqeqeshwa Nezinto Eziyigugu

Izinhlangano eziningi zisebenzisa imali elinganiselwe namaqembu amancane. Ukusebenzisa ubuchwepheshe obusha akudingi nje amalayisense e-software kodwa futhi kudinga ukuqeqeshwa kwezisebenzi kanye nokushintsha kwempucuko ngezinye izikhathi. Ikhambi liwukuqala ingcosana: khetha ithuluzi elilodwa elithinta indawo yobuhlungu enkulu kakhulu (umz., i-CRM elula ukuthatha indawo efinyele kakhulu), khona - ke khululeka kancane kancane. Amathuluzi akhululekile nangaconsi kakhulu (I-Macchimp, Googlobe Comfort, Canva) anganikeza inani elikhulu ngaphandle kokutshala inzuzo. Ukusebenzisa abacebisi be-probono tech bezotech noma abathuthukisi bezisebenzi zokuzithandela kunganciphisa futhi umthwalo.

Isiphetho: Ikusasa Lokungalitholi Ikhambi

Ubuchwepheshe buye bashintsha indlela izinhlangano ezisiza abasizi ezixhumanisa ngayo nabasekeli, izimali, kanye nemiphumela elinganisiwe. Kusukela ekulandiseni izindaba zomphakathi kuya ekuqondiseni i-Al-a, la mathuluzi asiza ukuba asebenzise inzuzo engeziwe futhi akhonze imiphakathi ngokunembe kakhulu. Nokho, ubuchwepheshe busebenza njengendlela edlulileyo. Amaqhaza aphumelela kakhulu ahlanganisa amathuluzi obuchwepheshe nokuxhumana okuqotho kwabantu, uzwela, nokugxila ngokuqhubekayo ekusebenzeni. Njengoba ubuchwepheshe buqhubeka beveza intuthuko engokoqobo, i-bcrecutting, futhi ngisho ne-Alhjoingle yendlela ekwazi ukuphuma nje kuphela. Ngoba manje, isinyathelo esibaluleke kakhulu simane siqale: ukuhlola izidingo zamanje, imishini elungile, i-sokulungisa, ukuthuthukisa inzuzo yolwazi oluqhubekayo.