Ukuqonda Ukubukeka Kwemithombo Yezindaba Nokuthandwa Yikho

Ngaphambi kokuba uthumele inombolo eyodwa, zinike isikhathi sokubala isimo sendawo esihlobene nesicelo sakho. Imithombo yezindaba ayisona isikhala esifanayo. Isukela kumaphephandaba nasemisakazweni yomphakathi kuya ezinhlanganweni zezokusakaza zezwe nasezincwadini ze-metalog. Ngasinye sigxile kakhulu kumhleli, siqukethe inani labantu, futhi siqukethe okuqukethwe yikho.

Qala ngokudweba izikhangiso ezihlanganisa njalo izihloko ezihlangene nesicelo sakho ``inqubo yokunakekela impilo, inguquko yezemfundo, ukuxhasa ngezimali, ubulungisa bezenhlalo,'kunoma yiziphi impikiswano yakho enkulu.' Ukuze ukhiphe inzuzo, phawula ukuthi ukhetha ukuphula izindaba, ukuphenya izindaba, izingxenyana zemibono, noma ukwaziswa okufakwayo. Ukuqonda lokhu kukhetha kuzokusiza ukuba ulungise indlela ozithandayo.

Ngokwesibonelo, isicelo esigxile ekulondolozweni kwepaki lendawo singase sithole izibukeli zaso ezingcono kakhulu engxenyeni yezindaba zomphakathi wesifunda sesiteshi se-TV. Isicelo esifuna ushintsho lwezebhizinisi singaba inzuzo enkulu kumagazini wezebhizinisi noma engosini yezimiso zesizwe. Gwema ukusebenzisa amandla ezindaweni zokukhipha izimoto ezingalibali irekhodi lakho. Kunalokho, yenza uhlu oluhloselwe kakhulu lwezintatheli noma abakhi bezindaba abangase bathole ukubaluleka okukhulu emkhankasweni wakho.

Ukucwaninga Izintatheli Ezifanele

Ukudweba i-grain kuqala ngokuthola umuntu ofanele ukuyithumela. Gwema ukusebenzisa “amakheli ama-imeyili” ajwayelekile. Kunalokho, chaza izintatheli ezithile, abahleli, noma abakhiqizi abaye bahlanganisa izindaba ezifana nezakho. Sebenzisa amathuluzi afana no-Muck Rack, Cision, noma ngisho nokufuna okulula kwe-Google News ukuze uthole izintatheli ngegama eliyinhloko. U-Twitter (manje u-X) uhlu lungakusiza futhi ukuba ushaye izintatheli zemikhondo.

Uma uthola ozongenela, hlola umsebenzi wamuva. Funda okungenani izihloko ezintathu zamuva. Bheka izimpawu: Ingabe zicaphuna amaqembu afundisayo? Ingabe zihlanganisa izindaba zomuntu siqu noma amashandindindi okubhala ukwaziswa? Ingabe zikhona ezizithandayo? Lokhu kwaziswa kukuvumela ukuba uhlele i-arhente yakho ukuze uzizwe ufaneleke ngokwemvelo nge-imeyili yazo enkulu.

Iphuzo leProfik: Izintatheli zivame ukwabelwa “izishaya - mthetho.” Intatheli echaza ukushintsha kwesimo sezulu cishe ayinasithakazelo esicelweni esiphathelene namabili abalulekile. Hlalani nigxile engqungqutheleni phakathi kwesicelo senu nezithakazelo zentathelo zentatheli.

Ukudweba Umthungo Ophithizelayo

I-glax yakho iwukubhekisisa indaba: kumele ifihle intatheli phakathi kwemisho emibili yokuqala. Qala ngokusho inkinga enkulu ehambisana nesicelo sakho nokuthi kungani sibalulekile manje. Gwema ukushaya ucingo nezinkulumo eziphakeme zobuthunywa. Izintatheli zifuna ukulandisa okucacile, okubalulekile.

Ama - sligong aphumelelayo ahlanganisa lezi zici:

  • A isihloko esikhulu kakhulu – bhala umugqa wesihloko ofingqa indaba ngamagama angu-8-10-10. Cabanga ngayo njengento egcona ukufaneleka kwezindaba. Isibonelo: “Imvume yokuvala igebe lomthetho wokuphepha kwengane izuza amaspect angu-10 000 ngesonto elilodwa.”
  • “Into kanye” i Factor [[[FT:1] - Chaza ukuthi kungani isicelo sakho sibalulekile emphakathini. Sihlanganise nokuthambekela okukhulu, isinqumo esisondelayo, noma ithonya lomphakathi.
  • I-engile ezigcwele i-unique - Ingabe umkhankaso wakho unomngane omangalisayo? Indaba yakho evela kumuntu ocelayo, ukubeka isikhathi esifinyelelwe noma iqembu lokuphikiswa okuphikisayo? Lokhu kwenza kube lula ukukhomba.
  • Izibalo kanye nemibono - Inikeza izibalo ezihlobene, ibalazwe elithatha isikhathi eside lokusayina, noma isithombe esinamandla. Izintatheli zidinga ukudayisa izindaba kubahleli; ukuba nempahla elungile kwenza isinqumo sibe lula.
  • cacisa ucingo lokuthatha isinyathelo [ - Hlanganisa ucingo lwakho oluhlanganisa nocingo oluhambisana nomholi wemikhankaso, iphepha eliyiqiniso, noma ikhalenda lezenzakalo ezizayo.

Gwema ukugcwalisa yonke imininingwane yakho, kunalokho, faka incwadi yemuva ende futhi i-imeyili yakho ibe umcukucezi. Umgomo ukukhuthaza ukuthi “Ngitshele ukuthi” uphendule.

Isibonelo U Pitch Programme

[[FLT:][[FLT:] Isihloko:[[FLT:]'isizathu sokuba abazali 5 000 bacele ukubuyisela imali eguquguqukayo esifundeni sethu

[[FLT]] [[Uluhlu]] [Uthando lwezinombolo],[[[FLT:] [[FLT]] [[FLT]] isonto elilandelayo, amalungu ebhodini lesikole azakuvota imali eqeda imizuzwana yamabanga amathathu. Iqembu labazali liqoqe izibekisi eziyi 5 000 ngezinsuku eziyishumi lifuna ukuba ibhodi ibuyiselwe uhlelo. Umamame ondodana yakhe ine -ADHDH, uthi isikhathi sokuzicindezela kuphela. [FF:] [FF:] [FF:] [5] [5]

Ukuthungatha Imishini Yokunyathelisa Nemidanti Yezindaba

Uma i - GIOD iyi-imeyili yomuntu siqu, umbiko wezindaba uyisimemezelo esingokomthetho esingasakazwa kabanzi. Sebenzisa umbiko wezindaba ezithatha izenzakalo ezinkulu: ukufinyelela umgomo wokusayina, ukudlulisela isicelo esikhulwini, noma ukwembula ukwaziswa okusha okuvulwe umkhankaso.

Umbiko ophambili wezindaba ulandela indlela ejwayelekile:

  • I-headline kanye nomngcele ongaphansi - Ithendekile, impela.
  • [[UMTH:0] Usuku nezinsuku zokukhululwa.
  • [[UMTH:0] Isigaba esivulekile [[[UMTL:1] - Izimpendulo ukuthi kuphi, nini, kuphi, kungani, futhi kanjani.
  • Imininingwane edlulisayo - ingcaphuno evela kubaholi bemikhankaso noma ochwepheshe, umongo, izibalo.
  • [ Boolerplep – Amfushane “cishe” ingxenye yenhlangano yakho noma umkhankaso.
  • ongathintwa kwemedia – Igama, ucingo, i-imeyili, iwebhusayithi.

Amathuluzi akho ezokuxhumana kufanele ahlanganise nezithombe eziphezulu ezilungisayo, isitatimende sevidiyo esifushane esivela kumhleli wesicelo, isikhathi somkhankaso, nohlu lwezimemezelo noma izimemezelo eziqokonyisiwe. Izintatheli zisebenza ngokusebenza ngokuthatha futhi zisebenzise kakhulu, kungcono.

Impahla ye-External: yokwehlukana kwemibhobho yezindaba, cabangela PRLog. Ngenkonzo ekhokhelwayo, [ inikeza ukufinyeza kakhulu. Ngaso sonke isikhathi faka ukuxhumana okuqondile kwikhasikhasi lakho lesicelo kanye nesifushane se-ecence eyodwa yenhloso.

Ukwakha Ubuhlobo Bangempela Nezintatheli

Ukuthola imithombo yezindaba kusebenza kangcono kakhulu uma kuyindlela yokuthola ubuhlobo kunokuthenga. Qala ukulandela izintatheli ezisemqoka kuwezobungane. Phendula ngokucabangela izihloko zazo. Yisho ngokuphazima kweso ngezihloko zazo. Uma uthumela i-pal, ukhombo lamuva ababhala ukuthi uthola usizo. Lokhu kubonisa ukuthi uyawuhlonipha umsebenzi wabo, hhayi nje indlela yokuphuma.

Izintatheli zithola amakhulu ezindaba ngosuku. Ukuma, chaza umyalezo ngamunye. Uma uke wahlangana nazo ngaphambili, zikhumbuze ngalokho kuxhumana. Gwema ukuthumela amaphakethe ngaphandle kokuba uceliwe; kunalokho, faka umbhalo futhi ufake amaxhuzu.

Uma intatheli iphendula ngemibuzo, phendula ngokushesha nangomsebenzi. Ngisho noma inqaba ukukhokhelwa, ngibonga ngesikhathi sazo futhi ugcine iqala ukuqashelwa ngezenzakalo ezinkulu. Inhlonipho ethi “nothi namuhla” ingaba“yebo” emkhankasweni wakho olandelayo.

Ukunikeza isikhathi sokuhlonipha nezikhathi ezimatasa − Emini ekuseni nangoLwesihlanu ntambama ngokuvamile kuyizikhathi ezimbi kakhulu zokuthumela i-pitch. Phakathi nesonto, phakathi nesonto, impela impela idinga ukunakwa kakhulu.

Ukuphikelela Nokuphikelela Ekulandeleni

Uma uthumela i-SPRIA, phawula usuku. Uma ungakaze uzwe izinsuku ezintathu kuya kwezinhlanu zebhizinisi, thumela i-imeyili elandelayo. Lokhu kulandela kufanele kwenezele ukwaziswa okusha okuncane − izibalo ezintsha, imvume entsha, noma isenzakalo esizayo. Ungabuzi nje ukuthi “Uyitholile i-imeyili yami?” Lokho kuzwakala kuxoxiwe.

Isibonelo silandela: “Kusukela ngaqeda uLwesibili oludlule, isicelo sethu siye sasuka ku-3 000 saya ku 6,500. Ibhodi yesikole imemezele ukuqulwa kwecala lomphakathi ngeleshumi nanhlanu. Isanesithakazelo kuleyondaba?”

Uma ungakatholi mpendulo ngemva kokulandelelwa ngenhlonipho, qhubeka. Ukuphikelela kuyigugu, kodwa ukuxosha intatheli kulimaza idumela lakho. Gcina ikhasimende elibonisa lokho okutholile, isikhathi, nokuthi uthola siphi impendulo. Kusebenzise ukuze ucwengisise imizamo yakho yesikhathi esizayo.

Ukuhlanya Kwemithombo Yezindaba Ezenhlalo Ezintathelini Ezikhangayo

Izintatheli zivame ukusebenzisa imithombo yezokuxhumana ukuze zithole izinqubo nemibono evelayo. Sebenzisa ukulandisa komkhankaso wakho wokuhlalisana nabantu ukuposa okungathola futhi kukhokhelwe. Yazisa isiphathi sentatheli lapho uxoxa ngezindaba ezihlobene nomculo wabo(______kanjalo) kodwa kwenze ngokuqapha. Izimemo zezente ezibonisa ukushintshwa okuqotho: igciwane, ukuvuselelwa kwesakhi, ukubhekiselwa kwesayina okuphawulekayo.

Yenza imidwebo ehambisanayo namaphuzu ayinhloko omniningwane. Sebenzisa uphawu olunesigqebhezana emkhankasweni wakho futhi ukhuthaze abasekeli ukuba bawusebenzise. Uma i-hathtag iqala ukuthonya indawo noma indawo, kuba nzima ukuba izintatheli zingayinaki.

Cabangela ukusebenzisa imicu yeTwittert noma i-Informed In ukuze ulandise indaba engemva kwesicelo esibhalwe ngendlela elandisayo. Hlanganisa izithombe zabaceli, iziqokozo zevideo ezimfushane zomphakathi othintekile, kanye nezingcaphuno ezivela kochwepheshe. Lezinto eziphilayo zingabuye zithathwe yizintatheli.

Ikhomu le-External i- Ukwandisa icebo lakho lezokuxhumana, funda [ iziqondiso zokuguqula ubuchwepheshe emikhankasweni yamanani[. Ihlanganisa izitente ezisebenzayo zokwakha okungahlanganyelwa abacoshelwa abacosheli.

Ukusebenzisa Izinhlobo Ezihlukahlukene Zemithombo Yezindaba

Akuyona yonke imithombo yezindaba edalwe elinganayo.

Amaphephandaba Nokunyathelisa

Amaphephandaba avame ukuba nomthofu isikhathi eside [1] iplane ukuze ikhiphe ijubane emasontweni amabili kuya kwamathathu ngaphambi kwesenzakalo noma isenzakalo. Yenza i-engile ecacile ehlanganisa nomagazini obanzi endaweni esakazwa kuyo. Hlanganisa izibalo zendawo noma izimemezelo zendawo ukuze wenze indaba ibe yi-relev ephezulu kakhulu.

Ithelevishini Nomsakazo

Imithombo yezindaba idinga imidwebo eqinile nezindaba zabantu. Ucingo “umzuzwana wokubona”: umhlangano, ukudluliswa kwesicelo, ushintsho oluphawulekayo. Zicelele ukuza endaweni yokushukuma noma ukunikeza indawo yokudubula. Gcina amaphuzu akho engxoxo emfushane nakhumbulekayo.

Izindawo Zezindaba Nezingosi Zezinombolo Kuphela

Lezi zikhangiso zivame ukuvumelana nezimo futhi zingahlanganisa indaba ngokushesha. Zingamukela okuqukethwe okuthatha isikhathi eside noma imibono. Zibhale i-akhawunti ebhalwe phansi noma yokuqala. Izingosi eziningi zezindaba ku-inthanethi zivumela ukuxhumana okuqinile, okwenza kube lula ukukhomba abafundi ngokuqondile esicelweni sakho.

Izithombe Ezinhle Nemibukiso Yakho

Niche podcast noma izinhlelo zevidiyo zingaba namandla okufinyelela izilaleli ezithembisiwe. Abacwaningi abaye bahlanganisa izihloko ezifanayo. Zifake njengesivakashi esingachaza isizinda sesicelo, sixoxe ngezindaba zaso futhi sixoxe ngezinyathelo ezilandelayo.

Ukusebenzisa Ukwaziswa Nemishini Esetshenziswayo Ngokuphumelelayo

Izintatheli zidwebela izinombolo ezilandisa indaba. Ungazichazi ngokwaziswa okungalungisiwe. Khetha ama-million amabili noma amathathu abonisa izinga noma ukuphuthuma kwesicelo sakho. Ngokwesibonelo:

  • “ Isicelo sethu safinyelela ku - 10 000 esisayinwe ngamahora angu - 48 — ukushesha kunanoma isiphi isicelo esifanayo kulendawo.”
  • “ Ama-78% ama-odatectry avela ezikhodini ze-zip ezithinteke ngokuqondile ngoshintsho lwenqubo oluhlongozwayo.”

Izihloko ezibonisa ukuthi umuntu ungumuntu ozizwa efisa ukuzwana naye. Thola isimemezelo esinendaba eshukumisayo futhi esizimisele ukukhuluma ngerekhodi. Silungiselele ukuba sixoxe: sinikeze uhlu lwemibuzo okungenzeka ikhona futhi sibasize ukuba baprakthize ukunikeza izimpendulo ezifingqiwe.

Imininingwane kanye nokulandisa. “Umama othile wase-Oakdale uthi indodana yakhe ibilokhu ilindele imithi yesifuba somoya izinyanga ezintathu. Okwamanje, isicelo sethu siqoqe amagama angu-5 000 ngesonto elilodwa, okubonisa ukuthi lesi akusona isenzakalo esingavamile.” Leso sixhumene sinamandla ngoba kokubili singabantu futhi sisebenza ngendlela ehlelekile.

Ukulinganisa Impumelelo Yakho Engavezwa Imithombo Yezindaba

Bheka yonke i-SP, i-palishidi, i-padd nobubanzi. Sebenzisa i-spread elula noma ithuluzi elifana ne-Google Comment. Khuphela usuku, i-pause, intatheli, uhlobo lwe-metape (i-artle, ingxoxo, ukuxoxa), isigqebhezana) esiwumphumela. Ngokuhamba kwesikhathi, kuzoba khona imiklamo: mhlawumbe izingxoxo ze-TV ziqhube izisayinwe eziphindwe kayishumi kunezihloko zamaphephandaba, noma izingcezu zokunyathelisa zinesikhathi eside.

Hlela imikhawulo eqondile:

  • Inani lezintatheli ezasabela kahle
  • Inani lezindaba ezinyatheliswe noma ezikhishwa emoyeni
  • Finyelela (izilaleli ezilinganiselayo)
  • Izimoto eziphuma emithonjeni yezindaba
  • Izignesha ezintsha okuthiwa zibhalwe ngokuqondile

Sebenzisa imigaqo ye-UTM ekhongweni lakho ukuze ulandele umsuka. Ngokwesibonelo, jobelela kuyi-URL. U-Google Analytics noma i-platform yakho eyakhiwe ngaphakathi kwe-analytics ingabonisa ukuthi iziphi izingeniso ezingenisa isithembiso esikhulu.

Hlola imiphumela yakho ngemva kwegagasi ngalinye lokuphuma. Ingabe imigqa ethile yezihloko ze-imeyili yenza kangcono? Ingabe yalandela ngesikhathi esimisiwe? Sebenzisa lokhu kuqonda ekucwengisiseni umkhankaso wakho olandelayo. Ubuhlobo obuphumelelayo bemithombo yezindaba yinqubo yokufunda okunempumelelo, hhayi umzamo wesikhathi esisodwa.

Izihibe Ezivamile Okumelwe Zigwenywe

  • Ukuthumela intatheli - Ukuthumela iglasi elifanayo kubacosheli bezindaba abayikhulu abangenayo i-meyili eyimfihlo ngokuvamile kwenza i-imeyili yakho ibhalwe njenge-diname. Yiba ngokhethayo.
  • Ukukhohlwa ukuhlaziya ikhasi lakho lokucela - Uma intatheli icofoza futhi ithola ukwaziswa okuphelelwe yisikhathi, ngeke bawuthembe umkhankaso wakho. Ligcine likhona.
  • Ukudlulisa indaba [ - Izintatheli zingabona ihaba. Namathela emaqinisweni. Uma uthi “izinkulungwane zezignesha,” qinisekisa ukuthi inombolo iqinisekiswa.
  • Ukusola izikhangiso ezincane[ - Indaba ephephandabeni lomphakathi ingaba yigugu njengezwe, ikakhulukazi uma lakha amandla endawo futhi likhanga isithakazelo esikhulu semithombo yezindaba kamuva.
  • Awulungiseli ukuxoxa [ - Uma nje uthola imfihlo, yiba olungile. Lungiselela amaphuzu okukhuluma, lindela imibuzo enzima, futhi ube nesicelo esicacile (umz., “sayina isicelo esisesiceloni. isibonelo.com”.

Imithombo Yokufunda Ngokujulile

Ukuze ulola amakhono akho okuthola izinto zezindaba, hlola lezi zinto ezilandelayo:

Ngokuhlanganisa ukucwaninga ngokucophelela, ukulandisa okushukumisayo, nokuphikelela ngenhlonipho, umkhankaso wakho wokucela ungasiza imithombo yezindaba ukuba iwunake.