Okwenza I - email Ihlale Iwumzila Wakho Onamandla Kakhulu Wokulondoloza Imali

Enkathini elawulwa imithetho yezokuxhumana nezokuxhumana nokunaka okusheshayo, i-imeyili ilokhu iyisici esinokwethenjelwa kakhulu sezinhlangano ezingazuzi nzuzo. Ngokungafani neposi le Facebook elingafinyelela kuphela ku-5% yabalandeli bakho, amazwe e-imeyili ngokuqondile kumsekeli i-’ amabhokisi angaphakathi okungahlobana nabantu. Uma ibulawa ngokwempumelelo, imikhankaso ye-imeyili yenza okungaphezu kokucela imali i-̬ bayakha ubuhlobo, baxoxe izindaba, futhi bakha umphakathi wabasekeli abanomuzwa wokuthi bafakwe esabelweni lwakho.

Lo mqondisi okhulisiwe udlulela ngalé kweseluleko esiyisisekelo. Inikeza amasu asebenzayo engxenyeni, okuqukethwe yindaba, umklamo wezindlela ezingcono kakhulu, kanye nokubuyiselwa kokwaziswa okungcono. Kungakhathaliseki ukuthi uyinhlangano encane enezimpande zotshani noma uyi-oral engabizi, la masuntswana azokusiza ukuba wandise kokubili inzuzo kanye nesithembiso sesikhathi eside sokusekela.

Ukuqonda Izifundo Zakho: Isisekelo Sawo Wonke Umkhankaso

Ama-imeyili e-email athunyelwa kuhlu lonke awavamile ukwenza kahle. Abasekeli banezisusa ezingafani, imilando ehlukene, kanye nokuthanda. Isihluthulelo sokuvula okukhulu nokuguqula kusezicukubheni ezijulile eziqondeni nezinenjongo.

Isimiso Sesimiso Esingaphezu Kwemali Eningi

Izinhlangano eziningi ziqala ngokuhlukanisa abantu abanikela kakhulu kubantu abapha ngezikhathi ezithile. Nakuba i-’ ithatha isinyathelo sokuqala esiwusizo, isigaba seqiniso sicabangela izici eziningi:

  • Izinga lokuthola Izinga lokuthatha [: izisebenzi zokuzithandela ezikhuthele, abangenisi bezehlakalo, abalandeli bezokuxhumana, izikhokhelo zezincwadi kuphela.
  • [ Indawo engenisa kakhulu[: izinhlelo zokusizungezile, izinyathelo zemfundo, izinkonzo zezempilo, noma imbangela ethile oyisekelayo.
  • Intando yesivumelwano [: Kukangaki befuna ukuzwa kuwe nokuthi bathanda izindaba, imibiko, noma ukunxusa okuqondile.
  • isigaba sobomi bebhayisekili: izikhokhelo ezintsha, abanikeli besikhathi sokuqala, abasekeli abashiyekile, noma abaxhasi abathatha isikhathi eside.

Sebenzisa isimiso sakho CRM noma sokuphatha umniniyo ukuba uphawu lwabangathintwa ngokuhambelana. Iziteshi eziningi zokuthengisa nge-imeyili zivumela amabhukwana anamandla okuqukethwe okubonisa izithombe ezihlukile noma umbhalo osekelwe kwingxenye yevoluti yevoluti ye-’. Ngokwesibonelo, umnini wesiphekesi wesikhathi sokuqala angathola uchungechunge olwamukelwayo, kuyilapho umlondolozi wanyanga zonke ethola inguquko ephelele.

Abaphisi Abayimigomo Engcono

Umuntu onikelayo uyisici esifakelwa kancane somsekeli wakho olungile. Yenza ama-as amabili noma amathathu asekelwe emniningo yakho yangempela. Ngokwesibonelo:

  • Linda umxhasi wokuphila konke (unyaka 60 +, unikeza nyanga zonke, uba khona e-gala, izisebenzi zokuzithandela). Ufuna izindaba eziningiliziwe kanye nokubonana kwezimali.
  • [UMarcus] uMniki weMinyaka eyinkulungwane (unyaka wama 25-40, unikeza ngemithombo yezindaba, inzuzo). Ukhetha ama-email amafushane nge-CTA ephethe i-metric ecacile ne-metrics.
  • Umngane Pat (umninimabhizinisi, uhambisana neminikelo yezisebenzi). Idinga ukwaziswa ngokuphathelene nomphumela womphakathi kanye nokuhlelwa kohlobo.

Lapho ubhala i - email, buza: “ Ngibhalela muphi umuntu? i - ̵ lesi siyalo zenza ukuthumelela kwakho imiyalezo kubaluleke ngokwengeziwe.

Sebenzisa Ukwaziswa Ukuze Ubikezele Ukuziphatha

Ama-information anamuhla ahlanganiswe namathuluzi e-imeyili agcina ukuziphatha ngalé kokuchofoza. Umhloli uqala ukuthi umsekeli uqalaphi, ukuthi uxhumani, nokuthi uhlangana kangaki. Sebenzisa leli mininingwane ku- ngokuzenzekelayo u-expand [ abantu babuyele ezindaweni ezifudumele, ezibandayo, noma ezishisayo. Umsekeli ovula i-imeyili yonke kodwa angayinikeli angasabela kangcono kwisimemo sezisebenzi zokuzithandela ezicindezelwe phansi noma ukuhlola.

Ukuningilizwa Kobuciko Okushukumisa Isenzo

Okuqukethwe yisona sici somkhankaso wakho we-imeyili. Kumele kubambe ukunakekela, kubangele umzwelo, futhi kuqhubele isinyathelo esithile. Zonke izici ̬ kusukela emgqeni ofundwayo ukubiza-ukuthatha-ukusebenza (CTA) ̬ kufanele kusebenzele kulomgomo.

Ukulandisa Okunambithekayo

Amaqiniso asho, izindaba ziyathengwa. Esikhundleni sokuthi i-#8220; sidinga u-R350 000 ukuze sithole amanzi ahlanzekile, i-̵ sixoxela umntwana okuthiwa uMaria manje ofunda esikoleni ngoba akasahambi amahora amane usuku ngalunye ukuze athole amanzi. Sebenzisa [ amagama acacile, izingcaphuno, nezithombe (imvume). Indaba yakho kufanele ilandele iphiko elilula: inselele, isenzo, ukuguqula.

[[Umthetho:0] Uhlelo olulandelanayo:[

  1. [[UMTL:0] Inkinga[: Chaza isidingo sangempela noma isimo esibucayi.
  2. [[[UMTL:0] Impendulo[: Bonisa ukuthi inhlangano yakho ikhuluma kanjani ngayo.
  3. [[UMTL:0] Imiphumela[: Hlanganisani umphumela ongathi ungalungiseka, ikakhulukazi ngendlalifa i’ iphimbo.
  4. [[UMTL:0] Isicelo [: Hlanganisa onikeleyo ’ indima ekwenzeni le miphumela ibe nokwenzeka.

Quka nesithombe noma ividiyo emfushane phezulu kwe-imeyili ukuze udale ukhalo oluthinta imizwelo. Ukuhlola kubonisa ukuthi ama-imeyili anezithombe athola 42% ukucofoza okuphezulu ngamazinga [Nonfit Project].

Bhala Izihloko Ezivulwayo

Ilayini yakho yesihloko inquma ukuthi i-imeyili yakho ivuliwe noma icishiwe. Sebenzisa lezizimiso:

  • [[UMTL:0] Ugcine imfishane[: amaphawu angu-30-50 ngokulingana. Ama-imeyili amaningi afundwa kumaselula.
  • Sebenzisa ukuphuthuma ngengcosana[: #8220; ithuba lokuphinda kabili ithonya lakho i-̵ isebenza emkhankasweni wokuzwela kwesikhathi, kodwa ukusebenzisa ngokweqile kubangela ukukhathala.
  • [[UMTL:0] Uma kungenzeka: Hlanganisa owamukelayo ’ igama noma ukubhekisela esenzweni sabo esidlule.
  • Ihlola ilukuluku lokwazi vs. ukucaca: I-migqa yezihloko ezihlolwayo ukuze ibone ukuthi imfihlakalo (“ Uphumelele i-’ ukholelwa ukuthi kwenzekani ngokulandelayo ̵) noma ukuqondisa (̴ Sisize sifinyelele umgomo wethu we-100,000 ̵) yenza kangcono ezibukelini zakho.

Yazisa ucingo oluza-isenzo

I-imeyili ngayinye kufanele ibe ne-CTA yokuqala eyodwa. Gwema ukunqwabelana kwenkinobho. Sebenzisa isenzo esicacile, esinesenzo esifinyelelwe njenge-#8220; Doneate Manje, ̵ ̴ Ukungena i-Ntshukumo, i-” noma i-#820; Funda u-Maria ’ Indaba. Ý Beka i-CTA ngaphezu kwesodolobo (ungabonakali ngaphandle komqulu) futhi uyiphinda-phinde eduze nesiphetho salabo abadweba.

Yenza inkinobho yakho ifane nombala futhi ibe nkulu ngokwanele ukuba ifakwe kalula emshinini weselula. Yizungeze ngesikhala esimhlophe ukugwema ukuphazamiseka. Umbhalo womxhumanisi akumelwe usho i-#8220; Chofoza lapha i-̵ i-̶ umbhalo we-hange ochazayo oqinisa isenzo.

Ukuklama Imikhankaso Ephumelelayo Yomphumela Ophakeme

I-imeyili ehlelwe kahle yakha ukwethembana futhi yenza kube lula ngabasekeli ukuba bathathe isinyathelo. Ngakolunye uhlangothi, umklamo ongafanele, ungalulaza ngisho nokunye okushukumisa kakhulu.

Iselula Yokuqala Ayinakuvinjelwa

Ama-imeyili angaphezu kwamashumi ama-60% angazuzi nzuzo avulwa kuma-imeyili. Uma i-imeyili yakho ingalinganiswe kahle umakhalekhukhwini, ulahlekelwa yiningi lezilaleli zakho. Sebenzisa uqwembe olulodwa, ubukhulu bohlobo-mbhalo lwe-14px kumbhalo womzimba, nezinkinobho ezingama-intshi angu-444. Vivinya ama-imeyili akho kokubili iOS kanye ne-Android ngaphambi kokuthumela.

Ukubhala Izinto Ngokungaguquki Kwakha Ukwamukeleka

I-imeyili yakho kufanele ifane nayo yeyenhlangano yakho. Sebenzisa isiqubulo sakho phezulu, imibala eguquguqukayo, nephimbo elifanayo lephimbo phakathi kokudlule. Gwema ukusebenzisa amasilinganisi esijwayelekile esenziwa nge-’t ihambelane newebhusayithi yakho. Hlanganisa i-̴throm ” igama elingumuntu wangempela (umz., i-#820; HERS ukusuka ethembeni i-Haven ̵) kunegama elijwayelekile lenhlangano ukuze yandise amazinga avulekileyo.

Ukuzenza Umuntu Ongaphezu Kwegama Lokuqala

Ngaphezu kokusebenzisa i-’ igama, i-opersonac ishosholo ngokusekelwe ekuziphatheni. Uma umsekeli wabakhona esenzekweni esithile, sikhombe. Uma belayisha umbiko ngohlelo, thumela i-lap enokwaziswa okunemiphumela ejulile. Sebenzisa [ iziqobo ezinamandla [ ezishintshayo ezisekelwe kwizimpawu. Isibonelo, umuntu othekelele ekusizeni kwenhlekelele angabona isithombe seqhawe elihlukile kunomsekeli ovamile wesimiso semfundo yakho.

Isikhathi Nokuphindaphinda: Ukuhlonipha Umsekeli Wakho ’ Ingena

Ukuthola i - celecism okuyiyona ndlela ebucayi phakathi kokuhlala uphapheme nokugwema ukukhathala.

Izinsuku Nezikhathi Ezingcono Kakhulu Okumelwe Zithunyelwe

Ukucwaninga okungaguquki kubonisa ukuthi [[FLT: 0] izinsuku, uLwesithathu, noLwesine zidlule imivulo noLwesihlanu ukuze zithunyelwe ama-imeyili angazuzisi. Izikhathi eziqondile ziphakathi 10.m. ne 2 p.m. kumalamndi u ’ isikhathi, ngenani eliphezulu eliphakathi kwe-8 pm.

Ukuphindaphinda: Ubungako ngaphezu kobuncane

Akukho nani lomlingo, kodwa umthetho omuhle wesithupha u ku-imeyili emibili ithunyelwa ngesonto [ kubasekeli abasebenzayo, futhi inyanga ngayinye izilaleli eziphelelwayo. Ngaso sonke isikhathi nikeza abavolontiya ukulawula ukuphindeka kwenani phakathi nendawo oyithandayo. Phakathi nomkhankaso, unganyukela kuma-imeyili amathathu noma amane, kodwa ngokushesha ubuyele ku-email yakho ejwayelekile. Ukulinganisa izinga lakho [[ ukunciphisa isilinganiso sokubhalisa [#812]; uma kuqhathaniswa no-5.2; uma kuhamba ngaphezu kwe-0.5% kuthumayedwa, uphinde uphinde uphinde uphinde ubhale i-'email yakho.

Imikhankaso Yokuzitika Ngokuzenzakalelayo Yokuzitika

Zibekele ukulandelana okuzenzekelayo okukhulisa abasekeli ngaphandle komzamo wezandla. Izibonelo zihlanganisa:

  • Uchungechunge olwamukelwayo: Ama-imeyili amane athunyelwa ku-intshi amasonto amabili kwabanezikhokhelo ezintsha, uqala umsebenzi wakho, uhlanganyela indaba, futhi unikezela ngethuba lomnikelo e-imeyilini yokugcina.
  • I-posi-donation book [[[FL:1]]: irisithi esheshayo, ilandelwe yindaba yemiphumela ngemva kwesonto elilodwa, kanye ne-projekthi yabaphathi ngemva kwenyanga.
  • [[NT.0] Imali exhaswe usekeli oluphinde lwathola : I-imeyili ngemva kwezinyanga eziyisithupha zokungasebenzi icela ukuba uphinde uzwe, ihambisana nendaba emangazayo noma i-ace encane (umz., sayina isicelo).

Ukulinganisa Impumelelo Nokuthuthukisa

Imininingwane itshela zonke izinqumo ezihlakaniphile. Ngaphandle kokulinganisela, uyaqagela. Imininingwane ebalulekile idlula kude kakhulu.

Izimpawu Eziyinhloko Zomsebenzi (KP Is)

  • Izinga lokuvula [: isilinganiso sezezemboni ezingazuzisi sicishe sibe 25%. Gxila ekuthuthukiseni imigqa yesihloko nedumela lomthumeli.
  • Chofoza ngokugcwalisa izinga (CTR): Umgomo ka 3% noma ngaphezulu. I-CTR ivame ukubonisa i-CTAS ebuthakathaka noma okuqukethwe kungahambelani.
  • Isilinganiso se-Conversion: amaphesenti abasebenzisi abacofiwe abaqedela isenzo esifiselekayo (i-athone, i-vnc.). Lokhu kuyimpumelelo yakho yangempela.
  • Iminikelo ephelele ehlukaniswe ngenani lama-imeyili athunyelweyo. Iwusizo ekuqhathaniseni imikhankaso.
  • Izinga lokuphuma uphume: Gcina ngaphansi kuka 0.2% ngeposi. Izinga eliphakeme lokuqukethwe kwezimpawu noma ukuphindeka.

Ukuhlola Intuthuko Eqhubekayo

Vivinya ukuhluka okukodwa ngesikhathi: umugqa wesihloko, i-CTA, ububanzi besithombe, noma umbala wenkinobho. Sebenzisa ukuhlolwa kwephaneli elincane (10-20% yohlu lwakho) ngaphambi kokuthumela inguqulo ewinileyo kwesele. Bhala lokho okutholile ukuze wakhe isisekelo solwazi lwenhlangano.

[[Isibonelo:0] Isibonelo[: Ungahlola imigqa emibili yezihloko: i-#8220; siza uMaria athole amanzi ahlanzekile namuhla i ̵ vs. “ isipho sakho singashintsha ukuphila ̵. Umzuzi uba indlela yakho eyiphutha yemikhankaso yezindaba ezayo.

Isexwayiso: Ukuxhumanisa i-imeyili kwisenzo

Sebenzisa ama-million ayingqayizivele kanye ne-UTM ukuze ubone ukuthi yimaphi ama-imeyili ahamba nge-website neminikelo. Nokho, khumbula ukuthi i-imeyili ivame ukunezela endleleni yokuguqula -yokuthinta[. Umxhasi angavula ama-imeyili ayisithupha ngaphambi kokuba anikele ngokuxhuma okuqondile. Sebenzisa amathuluzi afana ne-Google Analytics noma i-CRM&817 yakho; afakelwe isifanekiso sokuthenga ngokufanele i-imeyili.

Izinyathelo Ezithuthukile Zokuhlanganyela Ngokujule

Lapho nje sekukhona izinto eziyisisekelo, cabangela la masu athuthukile okuthatha isimiso sakho se - email usibeke ezingeni elilandelayo.

Imikhankaso Yokuphinde Ulwelwe Ngabangathintwa

Inombolo ye-imeyili inguhlu oluyindalo olubolayo cishe ngezinsuku ezingu-2% ngonyaka (HUBSpot). Dala uchungechunge oluqondile lwabakhokheli abano-̱ uvule noma iliphi i-imeyili ngezinsuku ezingu-90. Thumela i-“ ukuphuka-& #221; i-imeyili ngemva kwemizamo emithathu: umlayezo wokugcina ubacela ukuba baqinisekise isithakazelo sabo. Uma bengaphenduli, basuse ohlwini lwakho olusebenzayo. Lokhu kuthuthukisa ukuthunyelwa nokuvikela idumela lakho.

Imikhankaso Yeziteshi Eziningi Exutshiwe

I-imeyili isebenza kangcono uma ihlangene nezinye iziteshi. Qalisa umkhankaso oqala ngeposidi eqondile, ulandelwe uchungechunge lwe-imeyili, isimemezelo sezokuxhumana, nesikhumbuzo somyalezo we-meyili. Sebenzisa i-imeyili njengesikhungo esihlanganisa yonke into. Ngokwesibonelo, faka i-QR eposini yakho engokoqobo eholela ekuthuthweni kwekhasi elisekelwe kumniniyo i-̱ umlando.

I-sock Students Imisa ama-imeyili

Khuthaza abasekeli bakho ukuba baqongelele imali kuwe ngokufaka izinhlelo zabo siqu. Banikeze ama-email asho indaba yabo ngokuthi kungani ekusekela. Hlanganisa nokuhlanganyela izinto ezilula kwezokuxhumana. Umzila ontanga ababhebhetheki baveza izivumelwano ezinkulu kakhulu futhi bandise imizamo yabo ngokukhanyisa ama-imeyili okwengeziwe.

Ukufuduka Ne - cRM Yakho Ne - Directus Yangemva Kwakho

I-imeyili yakho akumelwe isebenze kwi-isilo. Sebenzisa isimiso esinjenge Directus engxenyeni yemininingwane yonikezelo, izingxenye zezilaleli ezizihambelayo, kanye nokuhlela umlando wesivumelwano ngokuqondile kuyi-database yakho. Uma umnini-imeyili ehlaziya ukwaziswa kwabo, kufanele abonise kunoma isiphi isiteshi. Lokhu kuhlanganisa kuqeda ungeno lwemininingwane yezincwadi futhi kuqinisekisa ukuthi wonke umthumeli we-imeyili wamukela okuhlangenwe nakho okulungile, okungokolwazi lwakho olusekelwe ebudlelwaneni babo bamuva nenhlangano yakho.

Isiphetho: Ukwakha Uhlelo Lwezimali Zokugcina Iposi

Imikhankaso yama-imeyili ihlala ingenye yemisebenzi ephakeme kakhulu ye-ROI engenisa inzuzo, kodwa kuphela uma isetshenziswa ngesu nangokunakekela. Qala ngokuqonda ngokujulile izilaleli zakho ngokuhlanganisa izigaba nangokuzibeka. Izindaba zobuciko ezihlanganisa ngokomzwelo futhi ziholele esinyatheloni esicacile. Ukuklanywa ngengqondo ekhanyayo, ukuthunyelwa ngesivinini esifanele, futhi ngesilinganiso esingaguquguquki.

Khumbula ukuthi ukuthengisa i-imeyili akulona isu elimisiwe lokuzithengisa nokukhohlwa. Izinhlangano eziphumelela kakhulu zikuphatha njengendlela yokuphila, ukuxazulula ubuhlobo nabasekeli bazo. Hlola njalo imininingwane yakho yomsebenzi, hlola izindlela ezintsha, futhi ulalele ukuvuma. Ngokwenza kanjalo, ngeke nje wandise iminikelo kodwa uyoqinisa nomphakathi osekela umsebenzi wakho iminyaka eminingi ezayo.

Ukuze ufunde ngokwengeziwe, hlola iziqondiso ze-Digital ku-'FLT' `I-imeyili' kanye ne-Neon Ongafaki mvuzo---mail Iklabhuli engcono kakhulu ye-VCM[.