Okwenza Umsakazo Womphakathi Neziteshi Zomsakazo Kuphumelele Ekuthuthukiseni Ukulinganisela

Izibalo zaminyaka edlulile zinquma ukuthi izikhulu zezombangazwe, ukuqoqwa kwezimali zikahulumeni, nemithombo yomphakathi eshumini elizayo. Kodwa ngokomlando, abantu abaningi basalokhu kunzima ukubala, kuhlanganise nezakhamuzi ezinomholo ophansi, izakhamuzi zasemaphandleni, abafuduki, nezikhulumi zesiNgisi. Imithombo yezindaba yakudala ayifiki ngokunempumelelo kulamaqembu. Iziteshi zomsakazo zomphakathi nezindawo zokuzihlela zigcwalisa leligebe ngoba zakhiwe ngenxa yokuthembana, ukuphathana kwezindawo, nokutholakala.

Iziteshi zomsakazo zomphakathi zisetshenziswa futhi zisetshenziswa imiphakathi eziyikhonzayo. Abalalele bavame ukuzibona njengezithembeka kakhulu kunezindawo zezentengiselwano noma zesizwe. Ezindaweni eziningi zasemaphandleni nezesizwe, umsakazo womphakathi uwumthombo oyinhloko wezindaba nokwaziswa okuphuthumayo. Ama-podcast, ngesikhathi esifanayo, athandwa kakhulu, amaMelika angaphezu kwezigidi ezingu 66 elalela nyanga ngayinye, ngokwe-Edison Research. Bavumela izilaleli ukuba zisebenzise okunezelwe ngokwesimiso sazo, zizenze zifanelekele ukucwila kakhulu enqubeni yokubala abantu.

Kuwo wonke la mapulatifomu anikeza inhlanganisela enamandla yokufinyelela nokusondelana. Isilaleli singase sizwe indawo yomsakazo esesibili lapho sishayela, bese kamuva ulayisha inqubo yepodcast ehamba phakathi nohlelo lokubala lwe-intanethi ngenyathelo ngalinye. Lendlela yokuthinta okuningi iqinisa umyalezo futhi yandisa amathuba esenzo.

Thembela nokuxhumana kwendawo

Ucwaningo lubonisa ngokungaguquguquki ukuthi ukuthembela kwemithonje yezindaba yezwe kuyancipha, kodwa ukuthembela emithonjeni yezindaba yasendaweni kusalokhu kuphakeme. Iziteshi zomsakazo zomphakathi zibekwe ngokukhethekile ukuba zidlulisele imiyalezo ezwakalayo ngoba inamathele empucukweni yendawo. Ngokwesibonelo, isiteshi emphakathini wabalimi singahlela ukuba abantu bahlanganyele ekulimeni ngemali, kanti isiteshi sendawo ehlala emadolobheni angadingi ukuxoxa ngezindaba eziyimfihlo zolimi abalukhulumayo. Le ndawo ingeyokugxeka ukungenela kwezeluleko olushukumisayo [ emiphakathini engaphansi kwe-intellige.

Ukufinyelela Inani Labantu Elinzima

I-Census Bureau ichaza amaqembu anzima angenawo amaqembu afuna ukuthatha indawo ephansi, njengalawo angenamdlandla wobuhlanga nobuzwe obuncane, abaqasheli, abantwana abancane, nabantu abangenamakhaya. Umsakazo womphakathi unomlando omude wokukhonza laba bantu. Ngokwesibonelo, iziteshi ze-FM ezinamandla aphansi ngokuvamile zisebenza ezindaweni zasemadolobheni eziphansi ezifikayo, kuyilapho iziteshi zomsakazo zesizwe zisiza ama-Native American amakhowe. Izindawo zokuqasha zingahlasela izilaleli ngemibuko yeSipanishi, njengendlela yokuziphaka i-Spanishiphaka noma umbukiso wezezimali emiphakathini yabaNsundu. Ngokuhlangana nabantu lapho bekhona, amafomu anqoba imingcele enjengendlela yokungena i-Internetic inter, izinselele zokufunda, nokungathemba uhulumeni.

Ukuvumelana Nokutholakala

Ngokungafani nomsakazo ophilayo, ama-podcast akhona 24/7 futhi angahlanganyelwa kalula nge-webhsayithi yezokuxhumana, i-imeyili, noma i-meters yomphakathi. Lokhu kuvumelana kuvumela abahleli ukuba bafeze isenzakalo esisodwa samapulatifomu amaningi. Isenzakalo sokuchaza inani labantu singafakwa ewebhukwini yesifunda, edlalwa emhlanganweni womphakathi, noma ithunyelwe nge-AwasApp. I-podcasts iyazifaka futhi ekuhlolweni okuhlelwayo, njengochungechunge lwengxenye emihlanu oluholela ekutheni i-Censubsday, okubangela ukulangazelela nomkhuba.

Izikhundla Zokuthuthukisa Ukuba Nengxenye Ekutheni Amanani Enziwe

Ukukhushulwa okuphumelelayo kudinga okungaphezu kokufunda umbhalo. Inqubo ngayinye engezansi iklanyelwe ukuvumelana nomongo womphakathi othile, isebenzisa amandla akho kokubili amafomethi omsakazo namafomethi okusakaza.

Ukudala Okuqukethwe Okuhlelekayo

Isinyathelo sokuqala ukususa izibalo. Izenzakalo zokuthuthukisa ezichaza ukuthi kuyini ukubalwa kwabantu, ukuthi kungani kubalulekile, nokuthi kungathatha yiphi indima. Gwema u-gagon kanye nokukhuluma kukahulumeni. Sebenzisa izigijimi: ukubala abantu kufana nombiko womphakathi obonisa ukuthi bangaki abantu abahlala lapha, iminyaka yabo, nezidingo zabo. Gqa inqubo ibe izinyathelo ezicacile: ukwamukela isimemo ngeposi, ukugcwalisa nge-ilayini noma ngocingo, noma ulinde i-panelchter yasemnyango. Emsakazweni, gcina izigaba ezimfushane (imizuzwana engu-30-90) futhi uphindaphinde amaphuzu abalulekile. Ngoba amapulads, zonke izenzakalo zinikezela efomini ngokwayo, izilaleli zihamba ngemibuzo ngayinye, kuhlanganise nabantu abasabelayo ngomhlangano.

Quka ukwaziswa okusebenzayo njengezikhathi ezimisiweyo, izindlela zokusabela eziningi (ucingo, iposi, nosizo lolimi). I-Bureau ye-U.S. inikeza iziqondisi ngezilimi ezingu-59, ngakho phawula leyo mpahla. njalo faka ucingo olucacile lokuthatha isinyathelo[: “Yana ku-my20cens.gov manje.” (Nothi: ngokwezibalo zesikhathi esizayo, guqula i-URL.)

Ukuhlanganyela Izindaba Zempumelelo Nezifundo Zokuhlola

Akukho lutho olushukumisa njengemiphumela yangempela. Ukuqoqa izindaba ezivela ezinhlanganweni zendawo noma kubantu abaye bazuza ezimisweni ezisekelwe ekubaleni abantu. Ngokwesibonelo, umnikazi webhizinisi omncane owathola imali ebolekwa uhulumeni ethathwe emniningosini yokubala, noma isikhungo sezempilo somphakathi esinwetshiwe ngenxa yokubala abantu. Lokhu kuqopha njengezigayo ezimfushane zomsindo (1 yemizuzu emithathu) ukuze udlale emsakazweni futhi ukhuhleke ezigijimisweni. I-testimonials ivela kumalungu omphakathi athembekile — umfundisi, umakhelwane — unamandla kakhulu.

Isibonelo esinamandla sivela kuyi-2020 Census, lapho isiteshi somsakazo somphakathi emaphandleni aseMississippi saxoxa khona nomlimi ondawo yakhe yamanzi athola imali esekelwe ekwazisweni kwabantu. Umlimi wathi, “Uma singabali wonke umuntu, silahlekelwa imali yemigwaqo namabhuloho.” Izinkulumo ezinjalo zikakhonkolo zithinta kakhulu kunezibalo ezingaqondakali.

Ukusebenzisa Ulimi Lwasendaweni Nezici Zokukhipha Izindlebe

Imingcele yolimi iyisithiyo esikhulu ekubaleni abantu. Umsakazo womphakathi ne-podcast ingakusingatha lokhu ngokuveza okuqukethwe ngezilimi ezikhulunywa endaweni, kuhlanganise iSipanishi, isiMandarin, isiVietnam, isiTagalog, isiArabhu, isiCreole saseHaiti, isiNavajo noma isiYup’i. Umsebenzi nezisebenzi zokuzithandela ezikhuluma izilimi ezimbili noma abahumushi abangochwepheshe. Ukuqasha amangxenye ahlukene ezindiza aqala phakathi kwesiNgisi nolimi olusetshenziswayo. Ukusungula i-podcast, kwakha isigaxa esinikezelwe ngolimi lomphakathi futhi kuthuthukiswe ngezimiso zezemidiya.

Ngisho nakulelo siNgisi, cabangela izikhombo zemixhantela namasiko. Sebenzisa “nina nonke” eNingizimu, ePittsburgh, noma“ nina bafana” eNtshonalanga. Lokhu kukhetha okuncane kwakha ubuhlobo futhi kubonisa ukuthi umyalezo usebenza kulalele, hhayi kumaziko kahulumeni akude. iCensus Bureau yolimi olusizayo [ inikeza amanxusa alungelelanisa izindlebe.

Ukuhlanganyela Nabaholi Bomphakathi Nethonya

Mema abaholi bendawo ukuba bakhulume emikhakheni yomsakazo nasemaphoyiseni ukuze bakhuthaze ukuba abantu bathathe iqhaza. Lokhu kuhlanganisa amameya, othisha-sikole, abaholi bokholo, amalungu omkhandlu wesizwe, ngisho nosaziwayo bendawo abafana nabaqeshi bemidlalo yasesikoleni esiphakeme noma amalungu eqembu elidumile.

Abaphethe i-podcast kufanele baxoxe nabaholi ngendlela yokuxoxa. Babuze ukuthi kungani abantu befuna ukubala umphakathi nokuthi bahlela kanjani ukukuqeda.

Ukuhlelwa Kwezihloko Nezihloko Ezivamile

Ukungaguquguquki kwakha ukuqaphela. Esikhundleni semilayezo emine ne-ddone eyodwa, hlela ingxenye yamasonto onke noma uchungechunge oluthatha amasonto amaningi oluholela esikhathini sokuthatha abantu. Emsakazweni, cabangela “Umzuzu weCensus” nsuku zonke ngesikhathi esingaguquguquki. Ukuhlelwa kwe-podcasts, kuveza izikhawu ezincane zezenzakalo ezine-6 ezihlanganisa isihloko esisodwa: ukuthi kungani izindaba zokubalwa kwabantu, imininingwane, indlela yokugcwalisa ifomu, FAQ, kanye nokusonga ngezicelo ngesenzo.

Isibonelo sesikhathi somkhankaso wamasonto ayisithupha:

  • Isekhi 1:[[FLT] Isehlakalo sokukhahlela nomholi womphakathi ukuchaza ukuthi kungani lokhu kubalwa kwabantu kuyindaba yangakini.
  • I-Week 2:[ Izinganekwane zemininingwane yezindaba zomuntu siqu. Amaqiniso, nochwepheshe wezomthetho noma umngane wobupolisa.
  • [[UMTL:0] Week 3:[ Isiqondiso esinyathelweni sokugcwalisa ifomu nge-inthanethi (ikhiqizwa njengengxenye ye-podcast kanye nesici somsakazo).
  • Izindaba zempumelelo zabanye abantu.
  • Ukugxila ngokukhethekile emaqenjini anzima ukuya emabangeni (umz., abaqasheli, abafundi basekolishi, abantu abangenamakhaya).
  • [[UMTL:0] Isikhumbuzo sokugcina nesithi “Isizathu sokuba ngibale” ubufakazi.

Phakathi nesonto lokugcina, yandisa ukuphindeka kwamachashaza omsakazo kanye nokuhlanganisa i-podcast kwezinye izinhlelo. Zonke izenzakalo kufanele ziphele ngocingo oluqondile lokuthatha isinyathelo[ nesikhumbuzo sonyaka omisiwe.

Amacebiso Okukhulumisana Okuphumelelayo

Ngisho nezinto ezingcono kakhulu zingahluleka uma zinganikezi ngokuphumelelayo.

Gcina Imiyalezo Icacile Futhi Ingadingeki

Abalalele banesikhathi esifushane sokulalela. Emsakazweni, sebenzisa isimiso se- “KISS”: Gcina Kulula Futhi Kulungile. Uma uveza iphuzu elibaluleke kakhulu kuqala: “Ukubalwa kwabantu kuphephile, kulula, futhi kubalulekile.” Uma kunjalo nikeza izibalo ezisekelayo. Gwema izibalo eziningi ngaphandle kokuba ziphawuleka. Sebenzisa izinombolo eziqinile: “Umuntu ngamunye uletha u-R2,000 ngonyaka ekusekeleni umphakathi wethu izikole, izibhedlela, nemigwaqo.”

Kuma-podcast, unganingiliza kakhulu, kodwa usengahlela izigijimi ezinezingxenye ezicacile. Sebenzisa izigqebhezana: “Manje sizokhuluma ngendlela ukubalwa kwabantu okuvikela ngayo isikhathi sakho sokuba wedwa.” njalo cabanga ukuthi isilaleli singaba umsebenzi wokwenza umsebenzi wesikhathi esisodwa [[ — ukushayela, ukupheka, noma ukuvivinya umzimba — ngakho gcina ulwazi olusesilinganisweni futhi uphindaphinde isihluthulelo.

Sebenzisa Izindlela Zokuxoxa Ngezindaba Eziningi

Amaqiniso asho ukuthi, izindaba ziyathengwa. Kunokuba uthi “amaphesenti angu-30 ezingane ezingaphansi kweminyaka emihlanu aphuthelwa,” landisa indaba kamama ocishe akhohlwe ukuhlanganisa umntwana wakhe osanda kuzalwa, kodwa akhumbule ngemva kokuzwa indawo yomsakazo. Chaza ithonya: “Ngokubala ingane yakhe, lowomkhaya waqinisekisa isifunda sesikole sethu ukuba sithole imali eyanele ikilasi lenkulisa elisha.” Sebenzisa imiphumela ezwakalayo (abantwana abadlalayo, iwashi elinomzwana) ukuze wakhe i-refance.

Hlola indawo ebaliwe: inkinga (abantu ababalwayo), isenzo (umkhankaso womsakazo we-commony), isinqumo (ukulinganisa okunembile kuholela ekuxhaseni imali). Lesi sakhiwo sigcina izilaleli zikhuluma futhi senza umqondo ofiphele wokubalwa kwabantu ubonakale.

Izimemezelo Zokuthatha Isinyathelo Esomsebenzi

Isimemezelo sokuthatha isinyathelo (CTA) kumelwe siqondwe ngokuqondile, siphuthuma futhi kube lula ukusikhumbula. Izibonelo:

  • “ Ukuvakashela [[QULT:0]cens.gov namuhla. Yi-C-E-N-S-U-S dot G-O-V”
  • “ Khahlela 1 84-330-20 ukuze uthole usizo ngesiNgisi noma 1 844-468-2020 nge-Spanishi”.
  • “ Umbhalo IKOMITI kuya ku-12345 ukuthola umxhumanisi wohlobo lwe-inthanethi.” (Uma usebenzisa ikhodi emfushane.)
  • “ Bheka incwadi yokubala ebhokisini leposi lakho, iluhlaza okwesibhakabhaka futhi ithi ‘ Census Bureau. yivule ngokushesha.”

Phinda i-CTA okungenani kathathu phakathi nengxenye yomsakazo noma i-podcast. Hlanganisa nonyaka omisiwe: “Ukubalwa kwabantu kuphele ngo-August 15. Kuphele manje ngaphambi kokuba ukhohlwe.” Yinikeze isikhuthazo uma kungenzeka, njengethuba lokuvezwa esiteshini ukuze kuqedwe ukubala.

Ukuvuselela Inkumbulo Ngezinto Ezibonakalayo Nezinsimbi

Nakuba umsakazo ne-podcasts ziwumsindo kuphela, ungasebenzisa imishini yokukhumbula. Ijingle emfushane, efihlwayo ebekwe engomeni ejwayelekile (njenge- “Twinkle Twinkle Little Star”) ingafaka umyalezo wokubalwa kwabantu ezingqondweni zezilaleli. Ngokwesibonelo: “Uyigcwalise, iphephile futhi ikhawuleze / Ukubalwa kwe-Censure ihlala ikhona.” Ukuphinda ijingle ekuqaleni nasekupheleni kwengxenye ngayinye.

Kuzo iziteshi, cabangela i-intro engaguquki kanye ne-odoro ehlanganisa iqiniso noma iphuzu lokubala. Indaba ebonakalayo yokunyuselwa: yenza imidwebo efanayo yezembu jikelele ecaphuna i-podcast noma ingxenye yomsakazo. Isithombe esilula esinama-website okuhlobana kunganweba.

Umngane Nezinhlangano Zendawo

Akukho siteshi noma i-podcast esebenza endaweni engenalutho. Umsakazo, cela izivumelwano ezigunyaza imitapo, izikole, amabhange ezokudla, imitholampilo, namaqembu asekelwe ekukholweni. Lezinhlangano zineziteshi zokuxhumana nokuthembana ezikhona. Zibophele ukuxhumanisa inqubo ye-podcast ewebsiteni yazo noma uhlanganise i-fib ephepheni lazo. Emsakazweni, cela izikhulu ezisekela ukuthi isiteshi singadlala njengezaziso zenkonzo yasobala.

I-National Association of Broadcasters (NAB) inikeza imithombo nezindlela zokulawula izivumelwano zomphakathi. Iziteshi eziningi zendawo ziye zafunda imikhankaso yokubala abantu kusukela eminyakeni edlule futhi zingahlanganyela emikhubeni emihle kakhulu.

Ukulinganisa Imiphumela Nesu Lokulungisa

Ukuze wazi uma imizamo yakho isebenza, landela izinkinobho zomsakazo. Kuwo umsakazo, cela izilaleli ukuba zisebenzise inombolo yocingo noma ingosi ye-URL ekhethekile eshiwo kulesositeshi kuphela. Sebenzisa i-URL eyize njenge- “censuradio.org” ukubuyisela endaweni esemthethweni. Bala izingcingo noma ukuhambela phakathi nesigaba ngasinye. Uma uhlola i-podaccasts, sebenzisa izingcingo ezivela esiteshini sakho esiphethe: ukulayisha, ukuwohloka kwendawo, ukuqedwa kwe-oficulo, amazinga okuphelayo. Qaphela ukuthi yiziphi izenzakalo ezinendawo ephezulu ehlayo ephumayo futhi zilungise ubude noma okuqukethwe ngokunjalo.

Yenza ukuhlola okufushane phakathi nezenzakalo zomphakathi noma emoyeni: “Ingabe uqedile ukubala ngemva kokuzwa isiboniso sethu? Masazi ngokubhala u-Y noma N.” Uma ulandela umklomelo omncane. Ithuluzi elikanye noBureau [FLT] lihlanganisa imibuzo yokuhlola.

Uma amazinga empendulo ephansi, e-skin. Ngokwesibonelo, shintsha usuka ku-meta-mnxeba ovamile wengxoxo uye kutshengiswa lapho izilaleli zingabuza khona imibuzo. Noma faka i-a/B imvume yokuhlola. Sebenzisa ama-A/B akopishe: sebenzisa imibhalo ehlukene ngezinsuku ezihlukene futhi uqhathanise amazinga empendulo. Khumbula ukuthi umgomo awukona nje ukuqaphela, kodwa isenzo — ngakho gxila kuma-meters abonisa ukuthi uyathatha isinyathelo sangempela.

Isiphetho

Umsakazo nohlelo lweziteshi zomphakathi akuzona nje iziteshi ezithasisela ukunyuselwa kwabantu; ngokuvamile ziyimithombo ethenjwa kakhulu nefinyelelekayo yezingxoxo ezinzima zomphakathi. Ngokusebenzisa imishini yokuthembana kwendawo, izinhlobonhlobo zolimi, kanye namafolishi avumelanayo, la mapulatifomu angaguqula ukubalwa kwabantu kusuka kwimfuneko kahulumeni ekude kube yisinyathelo sokuhamba emphakathini. Kungakhathaliseki ukuthi ngehora lika-30 lesine noma nge-minemine ejulile, zonke izingxenye zento ezingaphakathi kufanele zikhumbuze izilaleli ukuthi ukubala abantu kuphephile, kulula, futhi kubalulekile ngekusasa lomphakathi wabo.

Qala ukuhlela umkhankaso wakho manje. Yazi izitha zakho, umngane wakho nabaholi bomphakathi, yenza okuqukethwe yikho, futhi ulinganise ithonya lakho. Ukubalwa kwabantu okulandelayo kuyithuba lokuqinisekisa ukuthi wonke umuntu uyaqashelwa — ngokoqobo. Sebenzisa amandla omsakazo womphakathi nezinhlelo zokusakaza ukuze wenze lokho kwenzeke.