Amandla Endaba Ethinteka Kakhulu Ehlelwe Kahle

Zonke izikhungo zokusiza abaswele zinesabelo, kodwa akuyona yonke imishini eveza lokho kuthunywa okushukumisela abantu ukuba benze. Indaba ethinta igebe phakathi kwalokho okwenzayo nesizathu sokuba kubaluleke. Iguqula izibalo ezingaqondakali zibe okuhlangenwe nakho kwabantu, zixhumanisa abanikeli, izisebenzi zokuzithandela, kanye nabasekeli bokuguqula ushintsho lwangempela olusizayo. Ukucwaninga njalo kubonisa ukuthi ukulandisa kwanda kwezentengiselwano kanye nokuphana. Eqinisweni, isifundo se-Stanford Social Innovation Review sithola ukuthi izindaba zithonya kakhulu kunemininingwane lapho zidlulisa ithonya lezenhlalo. Iwebhusayithi yenu yokusiza ibaluleke kakhulu ngalezi zindaba ezisemkhakhelweni zakho. Lokhu kubaluleke kakhulu ukuthi iphepha ngalinye lisebenza njengesimemo sokuhlanganyela. Lesihloko siyohamba ngezinyathelo ezisebenzayo ukuze sakhe ithonya indaba ethinta inhliziyo, futhi izivakashi ezihoxande.

Ukuqonda Izilaleli Zakho

Ngaphambi kokuba ubhale igama elilodwa, kudingeka wazi ukuthi ubhalela bani. Izingxenye ezihlukahlukene zezilaleli zakho zizohlangana nezimpawu ezingokomzwelo ezihlukile nezisusa ezingokoqobo. Umnini-gazi omkhulu angase akhathalele imiphumela ekwazi ukumelana nemiphumela kanye nokuzinziswa isikhathi eside, kuyilapho isivakashi sokuqala singase sishukunyiswe ukuguqulwa komuntu. Ukutshela izilaleli zonke indaba yakho kuya kwanda ukusebenza nokusebenza.

Ukuhlela Izilaleli Zakho

Qala ngokwenza abantu abalula abasekelwe ekwazisweni kwakho kwamanje. Ingxenye ezivamile zihlanganisa:

  • [ Izivakashi ezintsha [ ezifunda ngenhloso yakho ngokokuqala. Zidinga umongo nesikhombo esicacile esingokomzwelo.
  • ikhona iminikelo [ eseyethemba inhlangano yakho kakade. Bafuna ukubona ithonya eliqhubekayo leminikelo yabo futhi bazizwe beziqhenya ngokuba ingxenye yekhambi.
  • [ Ababoli-kuvolontiya [ abanesithakazelo ekuhilelekeni kwezandla. Bazisa izindaba eziqokomisa izenzo zomphakathi nokuthembisana komuntu siqu.
  • [ Abasebenzi abakanye no- bafuna ukuvumelana nezindinganiso zabo ze-CSR. Basabela ezindabeni ezibonisa ukuphumelela, umsebenzi, ne-ROI ecacile ngokwemiphumela yezenhlalo.

Yimiphi imigoqo engase ibavimbele ekuthatheni isinyathelo?

Ukudweba Uhambo Olungokomzwelo

Abantu banikeza izimbangela ezibenza bazizwe okuthile. Uzwela, ithemba, ukuthukuthela ngenxa yokungabi nabulungisa, noma umuzwa wokufuna bonke bafeze indima ethile. Mema indlela engokomzwelo ofuna izilaleli zakho zibhekane nayo: qala ngenkinga engaguquki, yakha ukucindezeleka, bese uyikhulula ngethemba lesinqumo. Lezibuko zikwazi ukulandisa indaba ephambili futhi ziphumelela kakhulu ekubekeni izibalo. Umbiko ka-2019 we-Web site we-Web site uthola ukuthi izinhlangano ezisebenzisa izindaba ezingokomzwelo ekudluliseleni kwazo ziveza iphuzu elikhulu kunezethemba.

Ukuqoqa Izindaba Nemininingwane Eyiqiniso

Awunakuqinisekiswa. Indaba yakho kumele isekelwe kokuhlangenwe nakho kwabantu noma kwemiphakathi okhonza kuyo. Ukulandisa okubhalwe kabanzi noma okucolishwe kakhulu kuqeda ukuthenjelwa ngokushesha. Qala ngokwakha isimiso sokuqoqa izindaba kubantu abazuzayo, izisebenzi, nezisebenzi zokuzithandela.

Ukuqoqa Ama - stimial Nezifundo Zecala

Izingxoxo ezihlelwe kahle nabazuzayo ngemibuzo e-"Ukuphila kwakunjani ngaphambi kokuba uthole usizo?" ne "Isimo sakho sishintshe kanjani?" Siqopha umsindo noma ividiyo ngemvume, bese ubhala futhi uhlele ukuze ucacise lapho ugcina izwi lomuntu. Hlanganisa lokhu kulandisa ngemininingwane eyisisekelo yenani labantu (isikhathi, indawo, umongo) ukuze ukwenze kucace.

Izisebenzi zokuzithandela nezisebenzi eziphambili zinikeza imibono enamandla. Zingachaza isikhathi ezaba bone ushintsho lwenzeka ngaso, okunezela ukuthembeka nenkanuko. Zigcine lezizindaba ngezindlela ezilula zokunikeza impendulo, ngezikhathi ze-imail, noma ngebhokisi le-imeyili elinikezelwe. Yenza kube lula ngabantu ukuba bahlanganyele: i-Google Emfishini ehlanganiswe newebhusayithi yakho ingaveza umsele oqhubekayo wezinto eziyiqiniso.

Ukubuyisela Izindaba Ngemininingwane

Izindaba ezingokomzwelo zinamandla uma zihlanganiswa nezinombolo zikakhonkolo. Ukwaziswa kunikeza ubufakazi bokuthi indlela oyisebenzisa ngayo iyasebenza. Hlanganisa namagama afana nalawa:

  • Inani labantu abakhonza ngesikhathi esithile
  • Ushintsho lwamaphesenti ezibonisa izinga lokuphila eliyisihluthulelo (isib., ukuya esikoleni, iholo, imiphumela yempilo)
  • Izindleko zemali edonswa yilowo nalowo noma iminikelo zisetshenziswa
  • Amazinga okupheleliswa kohlelo noma imniningo elandelana ngenhlando

Ngokwesibonelo, kunokuba sithi "sisize izingane eziningi," sho "ngo-2023, uhlelo lwethu lwangemva kwesikole lwasiza izingane ezingu-1, futhi ezingu-8% zathuthukisa ukufunda kwazo okungenani ngebanga elilodwa lebanga." lenhlanganisela yezilandiso nezinombolo yaziwa ngokuthi [ i-data-data [ futhi isetshenziswa kakhulu yizinhlangano ezinjenge-Charity: Amanzi, eziveza imithombo elandelanayo embulungeni yonke.

Ukucabangela Okunengqondo Nokuvumelana Nezimo

Ngaso sonke isikhathi thola imvume yolwazi ngaphambi kokunyathelisa noma isiphi isihloko noma isithombe. Chaza ukuthi indaba izosetshenziswa kanjani futhi uvumele umuntu ukuba abukeze inguquko yokugcina uma kungenzeka. Khusela abantu abasengozini, ikakhulukazi abantwana, ngokusebenzisa amagama-mbumbulu noma ubuso obufiphele uma kudingeka. Idumela lakho lixhomeke ekuphatheni abantu obakhonzayo ngenhlonipho nenhlonipho. I-Nonpize Technology Network (NTEN) inikeza iziqondiso ezinhle kakhulu zokulandisa ngezimiso zokuziphatha ezisethunyweni labo.

Ukwakha Indaba Yakho Ethintayo

Indaba ehlelwe kahle kulula ukuyilandela futhi yanelisa ngokomzwelo. Imiphumela ephumelela kakhulu ilandela ingxenye evelele emine, kodwa ungayandisa ngezingqimba ezengeziwe ukuze wakhe ukujula.

Ikhorali Eline: Isingeniso, Inselele, Ikhambi, Umphumela

I-Introduction: veza umuntu othile, umkhaya, noma umphakathi. Sebenzisa imininingwane ecacile ukuze wenze zibe ngokoqobo: igama labo, umniningwane omncane ngokuphila kwabo, isithombe uma kungenzeka. Lokhu kuguqula ukwaziswa ngokushesha.

Icala: Chaza inkinga ababhekana nayo ngaphambi kokungenela kwakho. Yaze ngalé kwamaqiniso angaphezulu ukuze uchaze ukuthi ithinta kanjani ukuphila kwabo kwansuku zonke, imizwelo, nekusasa. Yilapho owakha khona uzwela.

chaza ukuthi usizalo lwakho lwangena kanjani. Gxila ezinyathelweni zeqembu lakho nempahla eliyinikeziwe. Gwema isigubhu; esikhundleni salokho, sebenzisa ulimi olufana "lokuthi iqembu lethu lilethe izisefo zamanzi ahlanzekile nemikhaya eqeqeshiwe enakekelwayo" kunoku "sisebenzise uhlelo lwe-WASH".

[ Imali ekhona: qhamisa imiphumela emihle noshintsho oluqhubekayo. Qonda kokubili imiphumela engokomzwelo neyobukhulu. Njengesibonelo: "Izinyanga eziyisithupha kamuva, indodakazi kaMaria iphuthe izinsuku ezimbili kuphela zesikole ngenxa yokugula, futhi uMaria manje unengadi encane yemifino enikeza umkhaya wakhe ukudla."

Ukongeza Ucingo Esikhathini Esizayo

Ngemva komphumela, hlanganisa namazwi amafushane abheke phambili. Lokhu kuhlanganisa indaba yomuntu ngamunye nomsebenzi wakho omkhulu futhi kumema umfundi ukuba abe yingxenye yesahluko esilandelayo. Ngokwesibonelo: "UMaria ungomunye wemikhaya engu 5 000 esizimisele ukufinyelela kulonyaka. Ngokusekela kwakho, singaletha amanzi ahlanzekile kulo lonke idolobhana lakhe" Lokhu kuguqula indaba ukusuka esibayeni esivalekile ukuya esimemweni esivulekile.

Ukusebenzisa Izindlela Ezihwaqabele Nemibono Ehlukahlukene

Ngokwesibonelo, landisa indaba yelungu lomphakathi, bese uhlanganisa nezwi lezisebenzi zokuzithandela ezasiza ekwakheni isikole noma onikelayo owaxhasa lo msebenzi.

Ukubhala Ngesihawu Nokucasuka

Ulimi olusebenzisayo lunquma ukuthi indaba yakho izwakala iwubuhlobo obuqotho nabantu noma ingokuthengisa.

Bonisa, Ungasho

Kunokuba uthi "umphakathi wabonga," chaza izenzo eziqondile: "Abesifazane ababebuthana emthonjeni omusha njalo ekuseni, behleka bexoxa begcwalisa amajeri abo." imininingwane ethile ezwakalayo ibangela ukukhumbula okungokomzwelo futhi yenza indawo izizwe ingokoqobo. Sebenzisa izwi elisebenzayo namabizo aqinile.

Gcina izigaba zimfushane − ezintathu kuya kwezine ubukhulu − ukugcina ukufundeka kwemishini ehambayo. Sebenzisa izihloko nezihlokwana ukunqanda umbhalo, njengoba senza lapha. Gwema i-jagon yemboni kanye ne-acranym ngaphandle kokuba iqondwe kabanzi. Uma kumelwe usebenzise igama elifana "uhlelo lwe-ECD," yisho ngokokuqala ngqá: "ukukhula kobuntwana (ECD) uhlelo."""

Izwi Nezwi

Iphimbo lakho kufanele libonise ubuntu benhlangano yakho. Inhlangano efuna ukukhokha izimali ingasebenzisa ulimi olufudumele nolunethemba. Inhlangano elwela ubulungisa ingathatha izwi eliphuthumayo, elizimisele. Noma yini oyikhethayo, namathelani. Iphutha elivamile liqala indaba ngezwi elingokomthetho, elifana nombiko bese iphendukela ekusebenziseni isikhwama sokuxhasa.

Yihloleni kumuntu ongajwayelene nomsebenzi wenu ukuze nibone ukuthi ivusa imizwelo ehlosiwe futhi idlulisele ithonya elicacile.

Ukusebenzisa Izinto Ezibonakalayo Ngokuphumelelayo

Okubonakalayo akusona isihlobisi, kodwa kuyingxenye eyinhloko yendaba ethintayo. Ubuchopho bomuntu busebenzisa izithombe ngokushesha ngokuphindwe izikhathi ezingu - 60 000 kunemibhalo, futhi izinto ezishukumisayo zingandisa ukuthembisana ngesilinganiso esingu- 94% (ngokwezihlola ezikhonjiwe yiHubSpot). Zisebenzise ngokunenzuzo ukuqinisa ukulandisa kwakho.

Ukukhetha Okubonakalayo Okufanele

  • ama Photo kufanele abe nokulungisa okuphezulu, ukuthamba kahle, nokungagunci. Gwema ukudlala noma izithombe ze-stock ezijwayelekile ngaphandle kokuba kudingekile ngempela. Uma usebenzisa izithombe zamasheya, khetha lezo ezimelela indawo noma umongo wemisebenzi yakho.
  • Ividiyo inamandla amakhulu kakhulu ezindaba zemiphumela. Ividiyo yesekubili yendlalifa ekhuluma ngqo kwikhamera ingathonya kakhulu kunamagama ayinkulungwane. Gcina amavidiyo efingqiwe (ngaphansi kwemizuzu emibili) futhi ihlanganise nezihloko ezifingqiwe zonikezelo.
  • Informations zinhle kakhulu ekunikezeni ukwaziswa eduze kwendaba. Ngokwesibonelo, bonisa umngcele wesikhathi somsebenzi noma ngaphambi nangemva kokuqhathanisa. Amathuluzi anjenge-Canva noma i-dataproproperss yenza kube lula ngabasayithi abangewona ama-screenchary.
  • ungathola udaba lobubanzi, usize abanikeleyo ukuba baqonde ukuthi imali yabo ihambaphi. Ibalazwe elihambisanayo kuwebhusayithi yakho livumela abasebenzisi ukuba bachofoza ezipinini ukuze babone izindaba ngazinye.

Ukuhlonipha Isithunzi Ngokubukeka

Ungalokothi usebenzise izithombe ezibonisa abazuzayo njengezisulu ezingenzi lutho. Kunalokho, zibonise njengezifeza ushintsho lwazo. Isithombe sikamama ofunda ukufunda sinamandla kakhulu kunalowo othola imvume yokuphana. Ngaso sonke isikhathi cela imvume ngaphambi kokuthatha noma ukunyathelisa izithombe, futhi unikeze umongo ongezansi we-appotom. Ngokwesibonelo, "Imikhuba yokufunda iFatima nendodana yakhe isebenzisa izincwadi ezinikelwe uhlelo lwethu lokufunda nokubhala."

Lungiselela izithombe ngendlela efanele ukusebenza kolwembu (compress kozanga ukulahlekelwa izinga lobukhulu) bese usebenzisa i-alt yombhalo ukuze ungeniswe. Umbhalo we-Alt futhi uthuthukisa i-SEO, ukwenza kube lula ngabantu ukuthola indaba yakho ngezinjini zokuhlola.

Ukunxusa Ukuba Kuthathwe Isinyathelo

Indaba yakho ethinta imizwelo nokwethembana ikhe yakha umzwelo. Manje kumelwe usebenzise lawomandla elulekweni esicacile, esishukumisayo sokuthatha isinyathelo (CTA). ICTA ebuthakathaka noma engacacile ingawuqeda wonke umsebenzi wokulandisa kwakho.

Ukuklama Ama - cTA Aphumelelayo

  • Sebenzisa izenzo eziqinile: "Makathi," "Faka umnyaka" "Ungene" ulimi olulula njengo "funda okwengeziwe" ngaphandle uma lokho kuwukuphela kwenyathelo elinengqondo elilandelayo.
  • [[UMTL:0] bangela ukuphuthuma: "Isipho sakho namuhla sizosisiza ukuba sifinyelele emikhayeni eyikhulu ngaphambi kobusika" ulimi olusheshayo lushukumisa isenzo.
  • [ kwenze kube ngumuntu siqu: "Ungaba sizathu sokuya esikoleni indodakazi kaMaria." Hlanganisa i-CTA uphinde uyihlanganise nendaba abasanda kuyifunda.
  • Bandisa izindlela eziningi zokuhileleka: Abanye abantu bangase bangakulungele ukunikela kodwa bayoxoxa ngendaba yakho noma basayine ipheshana. Linika uhlu lwezinto ongakhetha kuzo ukuze bakhethe izinga lokuhileleka.

Indawo Nokuklanywa

Beka i-CTA yakho eyinhloko ngasekupheleni kwendaba, kodwa futhi cabangela ukuhlanganisa enye ngaphambili (inkinobho "yokuxhuma" noma isixhumanisi esingaphakathi) yabafundi abafuna ukuthatha isinyathelo ngokushesha. Umklamo wenkinobho ngemibala engafani nemibala ekha phezulu. Uma uhamba ngeselula, qinisekisa inkinobho inkulu ngokwanele ukuba ikhanywe kalula.

A/B Vivinya i-CTAs yakho. Izinguquko ezincane ekusetshenzisweni kwamagama noma ukufakwa kwemali zingawathinta kakhulu amazinga okuguqula abantu. Ngokwesibonelo, inzuzo engakhi Make-A-Wish yathola ukuthi ukushintsha inkinobho yomnikelo wabo kusukela ku "Donute" kuya "Ufuna" ukuguqulwa okukhushuliwe ngo-30%, njengoba kubikwe yinhlangano.

Isiphetho

Indaba eshukumisayo yenza okungaphezu kokugcwalisa ikhasi engosini yakho yokusiza abasweleyo − yakha ubuhlobo, ibangela ukuphana, futhi yenza ushintsho lwangempela. Ngokuqonda izilaleli zakho, ukuqoqa ukulandisa okuyiqiniso nokusekela, ukuchaza indaba yakho ngethonya elingokomzwelo, ukubhala ngozwela, nokuhlanganisa amazwi akho ngezimpawu ezinamandla, udala ithuluzi eliguqula izivakashi ezivamile zibe abasekeli abazinikele.

Qala kancinci. Khetha indaba eyodwa emsebenzini wakho futhi usebenzise lezimiso. Yinyathelise engosini yakho futhi ulandelela ukuthi isebenza kanjani. Kube sekuthi ngokuhamba kwesikhathi, umtapo wakho wezindaba zethonya ube usizo olukhulu kakhulu ekudluliseleni ukubaluleka komsebenzi wakho.

Ukuze ufunde ngokuqhubekayo, hlola imithombo evela ku- i-Stanford Social Innovation Review ekushintsheni ukulandisa, noma ukuvakashela : i-Carifity: Amanzi[[ yezibonelo zokulandisa ngemiphumela yobungcweti. I-Notpinter Technology Network (NTNCE) inikeza futhi Digitalling Statung Toolt [ eyikhombo ewusizo.

Indaba yokusiza abaswele ilindele ukutshelwa.