Isisekelo: Isizathu Sokuba Izindaba Eziphathelene Namalungelo Omthetho Ezingaqashelwa Ingqikithi

Amalungelo e-COBIC asemthethweni akha umgogodla wanoma yisiphi isigaba sentando yeningi esisebenzayo. La malungelo ahlanganisa amandla okuvota, inkululeko yokukhuluma nokuhlangana, ilungelo lenqubo efanelekile, isivikelo esilinganayo ngaphansi komthetho, nokukwazi ukufinyelela izinkonzo zomphakathi. Uma izakhamuzi ziwazi ngokugcwele lamalungelo, zisengozini kakhulu yokuwasebenzisa ngokuphumelelayo futhi zigcine izinhlangano zinecala. Ngokuphambene, ukungaqapheli akusho nje ukungaqondi okungasho ukungana kwezimiso ezizimele. Izimiso zokulawula imvelo, kuhlanganise nemiphakathi ethola inzuzo ephansi, abafuduki, nabantu abanemibala, ngokuvamile bathwala igebe elimnyama ngenxa yokuthi bangase bangayazi indlela yokubekela inselele ukuxoshwa okungekho emthethweni, ukuvota, ukuvota, noma amaqhinga okuvota.

Cabangela indaba yemithetho yokuvota esemthethweni ezifundazweni eziningi zase-U.S. abavoti abaningi abafanelekayo, ikakhulukazi asebekhulile nabantu abambalwa, babengazi izimfuneko ezintsha ze-ID kwaze kwaba yilapho befika ekuhloleni. Imikhankaso yobudlelwane bomphakathi eyayicacisa ngokungenaphutha lemithetho yasiza ekunciphiseni ukudideka nokungaqiniseki. Ngokufanayo, ukuqaphela amalungelo abaqashi kuvimbele izinkulungwane zokuxoshwa okungekho emthethweni emadolobheni lapho izinhlangano zosizo ezingokomthetho zisebenzisa khona imithombo yezindaba efuna ukudluliswa. Intambo engezansi icacile: lapho abantu bewazi amalungelo abo, bangawavikela. Ukuqaphela ukuthi ukuqaphela akuyona nje isibopho esingokomthetho sohulumeni nabameleli bakwabantu kuyindlela yokuziphatha ethinta ngokuqondile izinga lokuphila komphakathi.

Ubuhlobo Bomphakathi Njengendawo Ebaluleke Kakhulu Yoshintsho

Ubudlelwane bomphakathi ngokuvamile buqondwa kabi njengokuqamba noma ukusakazwa. Nokho, emkhakheni wamalungelo omphakathi, iPR inqubo emisiwe, ehleliwe ebangela ukuqondana phakathi kwezinhlangano nomphakathi. Ngokungafani nokukhangisa, okukhokhela indawo nesikhathi, i-PR ithola ukunakekela ngokulandisa izindaba eziyiqiniso, ukusungula ukuthembeka, nokuqamba ukuxhumana kwabantu ababili. Izinhlangano ezingokomthetho (*) azifuni ukuzuza inzuzo yemitholampilo engokomthetho, izinhlangano zenkululeko yomphakathi, noma amaqembu ezokuxhumana nomphakathi anikeza indlela yokufinyelela izibukeli ezihlukahlukene.

Inzuzo ye-PR engundoqo kulendawo ixhomeke ekuthembekeni. Abantu bathambekele kakhulu ekulaleleni ukwaziswa ngamalungelo abo angokomthetho uma evela emthonjeni abawubheka njengonokwethenjelwa. Umkhankaso we-PR owenziwe kahle ungamisa inhlangano njengegunya elithenjwayo. Lokhu kwethenjwa kwakheka ngokuhamba kwesikhathi ngokuthumela imiyalezo engaguquki, ukufakwa kwezezindaba, ukuba khona komphakathi, nokuxhumana okusobala. Ngokwesibonelo, i-Dominical Liberties Union (ACLU) iye yasebenzisa isikhathi eside ukukhipha, i-op-op, ne-wealmedio yomphakathi ukufundisa obala yonke into esuka elungelweni lokuveza ukuzala, kanye nedumela kwayo ngenxa yekhono lokusebenza ngokomthetho lomphakathi lokwenza umyalezo ungabi ngcono kakhulu. Uma i-PR ingenziwangagunyazeli.

Izinyathelo Eziyinhloko Zokuvikela Amalungelo Ezomthetho

Ukuze yandise ukuqashelwa kwamalungelo omphakathi angokomthetho, izinhlangano kumelwe zisebenzise ingxubevange yamasu e-PR angokwesiko nawamanani. Indlela ngayinye ifeza injongo ehlukile futhi ifinyelele izingxenye ezihlukahlukene zomphakathi. Ngezansi kunamasu anamandla kakhulu, namacebo aqinile okuwasebenzisa.

Ubuhlobo Nemithombo Yezindaba Ethandwayo

Ukwakha ubuhlobo nezintatheli kusenye yezindlela ezinamandla kakhulu zokusakaza ukwaziswa okungokomthetho. Izindaba ezihlanganisa izindaba zendawo, ezombangazwe, noma ubulungisa bezenhlalo zivame ukunxanela ulwazi olungochwepheshe nezindaba ezishukumisayo zabantu. Ngokuveza indaba engokomthetho. Ngokuveza impikiswano engokomthetho njengokungathi umthetho omusha othinta izinsuku zokuvota noma umthetho wenkantolo wamalungelo abaqashi, zingavikela imibiko efinyelela abantu abaningi ngenkokhelo enkulu ngoba ivela ephepheni elizimele.

Amaqhinga ahlanganisa ukubhala ama-op-ead noma izinhlamvu kumhleli, ukunikeza izincazelo ezingochwepheshe zezihloko zomsakazo noma ze-TV, nokusakaza izingcingo ezikhishwe phakathi nezikhathi eziyisihluthulelo (umzk., iNational Voter bhalisation Day). Kubalulekile ukulungisa izinto ezizosetshenziswa ekushayeni kwemibhoshongo nezilaleli. Ngokwesibonelo, i-SPP kumhleli womphakathi kufanele kuhlanganise izibalo nezibonelo zendawo, kuyilapho ulwembuthano lwezintambo lwesizwe lungase ludinge ukufuzwa kakhulu. Imithombo enjenge- Poynter inikeza ukuqeqeshwa kokusebenza ngempumelelo ngentathelo yomphakathi.

Imizamo Yokusakaza Imithombo Yezindaba

Ama-computer ezokuxhumana avumela ukuxhumana okuqondile, okungalawuleki nezigidi zabasebenzisi. Ukuze kuqashelwe amalungelo omphakathi, isihluthulelo siwukuhamba ngalé kwezindawo ezivamile futhi wenze izinto ezifundisayo. Ukwaziswa okuhlukanisa umzila oyinkimbinkimbi ongokomthetho ube izinyathelo ezilula, amavidiyo amafushane achazayo, nezinto eziqukethwe yi-offray njengezindaba zomuntu siqu zokuphulwa kwamalungelo zingaba negciwane uma ziklanywe kahle. I-Platform enjenge-Instagram ne-Tik Tok iphumelela kakhulu ekufinyeleleni izakhamuzi ezincane ezingase zingangenisiswe ezindabeni ezingokwesiko.

Imikhuba emihle ihlanganisa ukusebenzisa ama-hashtags angaguquki (umz. # Kwazi ama-ixos, #Vote Really), ukubambisana nabathonyeli abaye bakha ukwethemba imiphakathi yezindawo ezikude, kanye nohlelo lokuhlanganisa okuqukethwe yizinsuku eziyinhloko ezinjenge-Ecostation Day noma uSuku Lomthetho. Ukukhangisa kwezenhlala-khaya kungasetshenziswa futhi ekuhloseni izikhodi ezithile ze-zip noma amaqembu e-ovective ezinemiyalezo ephezulu yemisebe yezekhompuyutha engokomthetho. Brenan Center yeJaji yeJaji yeJaji ye- Justice [ inikeza izibonelo ezinhle kakhulu zemikhankaye yeze yezenthi yezokuxhumana ezihlangeneyo ezihlangeneyo ezihlangene nokulungayo ngokomthetho nokuthatha izimpawu.

Izivumelwano Zomphakathi Nezenzakalo Eziwumsuka

Ukufinyelela kwemishini kuphela akwanele. Abantu abaningi − ikakhulukazi labo abangahlangani ne-inthanethi noma abangakukholelwa ukwaziswa kwe-inthanethi − amahholo edolobha, izikole, izikole, izimemezelo zemitapo, nokuhlobisa ngemitapo yemitapo, kanye nokufaka amasembozo endlu ngomnyango kuvumela izinhlangano ukuba zinikeze ukwaziswa nge-oye-intelligne. Lezi zenzakalo ziveza amathuba engxoxweni yezindlela ezimbili, lapho amalungu omphakathi angabuza khona imibuzo ethile mayelana namalungelo azo futhi athole isiqondiso esisheshayo.

Ukuze kuqiniswe ithonya, izinhlangano kufanele zihambisane nezikhungo zomphakathi ezikhona njengamabhunga okholo, izikhungo zomphakathi, namabhizinisi endawo. Ngokwesibonelo, iqembu losizo olungokomthetho lingase libe ne "Amalungelo eTenist" kuSonto lomphakathi, abameli bephendula imibuzo futhi basakaza izimpukane. Indima yeqembu lePR iwukuthuthukisa lezi zenzakalo ngamakhalenda ezindaba endawo, izikhungo zomphakathi, kanye nokuduma kwe-imeyili kubantu abasebenza nomphakathi.

Imikhumbi Ehlelekile Nezindawo Zokubambisana

Ayikho inhlangano eyodwa engahlanganisa zonke izisekelo. Ngokwakha imifelandawonye nezikole, imitapo yezincwadi, izinhlangano zikahulumeni wendawo, nezinye inzuzo, amaqembu angokomthetho angandisa ukufinyelela kwawo futhi andise ukwethenjelwa. Ngokwesibonelo, ukubambisana nesimiso sesikole somphakathi, kuvumela ukuhanjiswa kwezinto ezihlobene namalungelo omkhaya wonke wabafundi. Ukubambisana nesiteshi sezindaba sendawo kungaveza isigaba sasikhathi sonke se "Legal Rights Monute". Amakholition asiza futhi agweme ukuhlanganisa impumelelo yemizamo futhi avumele amaqembu ukuba ahlanganyele imithombo yemisebenzi efana nezimiso zezisebenzi zokuzithandela.

Umbango ophumelelayo wakhiwa ngenzuzo ecacile: inhlangano engokomthetho inikeza ubuchwepheshe, kuyilapho umngane enikeza ithuba lokuthola izilaleli zayo. I-ACLU's " Yazi Amalungelo Akho[" iyisibonelo esiyinhloko sendlela ukubambisana nezindawo zobuzwe zokukhipha imithombo yezindaba, izinyunyana zezisebenzi, nemitholampilo yomphakathi okuye kwaletha imfundo engokomthetho ezigidini ezingasoze zabhekana nayo. Uma kukhuthazwa imisebenzi yenhlangano, iPR kumele iqokomise inqubo yebanga lokuthatha isinyathelo sokuqinisa nokululaza ukucwala.

Ukucabangela Nokuthengisa Ngokwaneliseka

Ukwakhelwa kwenhlangano njenge mthombo wamalungelo omthetho kudinga ukukhiqizwa okungaguquguquki kokuqukethe okungalingani. Amabhukwana, amaphepha amhlophe, ama-webinar, nokubonakala kwe-podcast kuveza ubuchwepheshe bezisebenzi zenhlangano futhi kugcine umphakathi waziwe ngezindawo ezisemthethweni. Ngokwesibonelo, ngemva kwesinqumo seNkantolo Ephakeme esithinta amalungelo okuvota, i-boplog esheshayo echaza isinqumo ngolimi olucacile ingahlanganwa kakhulu futhi ithathwe yizintatheli.

Ukukhangisa okunemininingwane kuhlanganisa nokwakha ipheshana le-imeyili elinikeza imvume esemthethweni esemthethweni esemthethweni esemthethweni. Lokhu kwakha indlela eqondile yokusekela abathembisene okungathuthukisa umyalezo. Ukwenziwa kwento enjalo kuqinisekisa ukuthi abantu abafuna izimfuneko "ze-ID" noma "nto abangayenza uma amaphoyisa ekunqanda" athole izinto zenhlangano kuqala. Umholi uguqula i-PR esuka emkhankasweni wesikhathi esifushane abe yi-ekhodi eqhubekayo.

Izindaba Zezwe Eliphumelelayo Namagalelo Ecala

Imizamo eminingana iye yabonisa amandla ePR okwandisa ukuqaphela amalungelo omphakathi. "Ukwazi Amalungelo Akho" umkhankaso, oholwa yizinhlangano ezinjenge-ACLU kanye nezinhlangano zabafuduki bendawo, iye yasebenzisa ukuxubana kwamaqembu omgwaqo, imithombo yezenhlalo, kanye nezindawo zomthetho zokusebenzela ukusiza abantu abavela kwamanye amazwe ukuba basize abantu. Ngokukhethekile emiphakathini yabafuduki . Emadolobheni anjenge San Francisco ne New York, lemizamo iye yahlotshaniswa ukucumisa izenzakalo zokuzimela ngokwabo siqu nokulwela amalungelo phakathi kwamaphoyisa.

Esinye isibonelo esiphawulekayo yimfundo yabavoti ngaphambi kokhetho lwase-U.S. 2020. Ukubhekana nobhadane, kushintshe imithetho yokukhipha ibhola, amahora okuvota, nezimfuneko zokubhalisa. Amaqembu angenamthetho anjengeNhlangano yabesifazane Voters kanye ne-Electronic Revolution Information Center (ERIC) yaphumelela emikhankasweni yePR eyayihlanganisa izikhangiso zezezokuxhumana, ubudlelwane nezinhlangano zezemidlalo, kanye nokuvumelana nokuvota. Lemikhankani yanikela ngokuqondile ekubhaleni i-galelo le-votifu ephakeme, ikakhulukazi phakathi kwentsha nevoti ye-voti ye-consoctive. Ukuhlola okuningi kwe-PFLT [FLT:]. org[FLT]

Icebo leUnited Kingdom's "Kulungile ukuthatha i-Rent" ladida kakhulu. Izinhlangano zezindawo ezisiza abahlala kuzo zasebenzisa iPR ukuze zikhiqize amavidiyo namapheshana alula asakazwa ngezinhlangano zezindlu. Umphumela waba ukwanda okunganqamukiyo kolwazi lwabaqashi abavela kwamanye amazwe ngomthetho wabo nokuncipha kokuxoshwa kwazo okungekho emthethweni. Lezi zimo zigcizelela ukuthi iPR ephumelelayo ayidingi ukuhlelwa kwemali okukhulu okungokwesiko, ukuhlobana nokwesiko, nokubulawa.

Ukulinganisa Umphumela We - PR Ekuqapheleni I - covic

Ukuze kuthethelelwe ukutshala imali ePR futhi ithuthukise ngokuqhubekayo, izinhlangano kumelwe zilinganise imiphumela edlula imiqondo elula yemithombo yezindaba. Amametrics kufanele athathe izinguquko ekuqapheleni, ekuqondeni, nasekuziphatheni. Ukuhlolwa kwangaphambi nangemva komkhankaso kungalinganisa ukuthi abantu abahloselweyo bayalazi yini ilungelo labo lokuvota noma ukuthi bangabika kanjani isenzo sokuhlukanisa. Amaqembu aphezulu nezingxoxo kunikeza ukuqonda kokuhluzeka kwemiyalezo nangani.

Iziteshi ze-inthaneti zinikeza omunye ungqimba lwemininingwane. Ukuhambela kwewebhusayithi eqondene "Okwazi Amalungelo Akho", ukuqeda ividiyo, nokuhlanganisa imithombo yezokuxhumana kuyasiza ekutholeni iziteshi eziphumelela kakhulu namafomethi okuqukethwe. Ngokwesibonelo, uma umchazi wevidiyo emalungelo abaqashi eSpanishi ethola isithembiso esiphakeme, inhlangano ingahlela kabusha izinto ezifanayo. Amathuluzi okuhlola imithombo yezokuxhumana angahlola umsindo futhi afinyelele isikhongozeli. I-baseline ibalulekile: ngaphandle kokwazi ukuthi bangaki abantu ababezi ukuthi bayazi kahle ngamalungelo abaqashiwe ngaphambi komkhankaso, akunakwenzeka ukuveza ukushintshela emizamweni yePR. [[FLT:] CD] ukuhlolwa kwezokuxhumana kwezempilo [FLT:] [FLD] inikeza izimiso zokuhlola ulwazi olusemthethweni kunoma yimuphi umkhankambiso.

Ukunqoba Izinselele Elungelweni Lamalungelo Omthetho Angokomthetho

Ukukhulisa ukuqashelwa kwamalungelo angokomthetho akunazithiyo. Enye inselele enkulu ukunqwabelana kokwaziswa: abantu bahlaselwa ngemiyalezo nsuku zonke, okwenza kube nzima ukuba umphakathi ukhiphe imiyalezo. Amakhambi ahlanganisa ukusebenzisa ukulandisa ngezindaba ezibonwayo ukuze uqashe abantu, ukusebenzelana nabantu abathembekile njengabadala bomphakathi noma osaziwayo bendawo, nokuphindaphinda izigijimi eziyinhloko ngezindlela eziningi ukuze uthuthukise izinhloso zakho.

Ukungaqondi nokungathembani kunezinye izithiyo. Kwezinye izindawo ezihlukene, ezinye izibukeli zingabheka ukwaziswa okungokomthetho njengenkulumo - ze ehlukanisayo. Ukuze zilwe nalokhu, ochwepheshe be-PR kumelwe bagcizelele ukungathathi-hlangothi futhi bagxile emaqinisweni angokomthetho kunokuchaza kwezombangazwe. Ukubonana ngemithombo exhasa imali kanye nomsebenzi wenhlangano kuyasiza ukwakha ukuthembana. Uma zibhekene nokungaqondi okuqondile, ukusabela okusheshayo okucacile kulokhu kulungisa emizini efanayo lapho amanga esakazeka khona.

Imingcele yemithombo yezenzuzo ivame ukulinganisela izinhlangano ezincane. Nokho, ukusebenzisa iprobono ukusekela kwe-probo kuvela kumafemu endawo, ukubambisana nezikole ze-PR, kanye namanxusa okuzithandela asebenzisa imishini angandisa izimali zokusetshenziswa kwemali. Imikhankaso yokufaka i-Microne yezokuxhumana ingafinyelela amaqembu ayinhloko ngezindleko ezimbalwa. Ukugxila emithonjeni esebenzayo yezindaba . Imithombo yezindaba ekhetha ukuhlanganisa imiphumela ephakeme ngaphandle kwezindleko. Isineke futhi sibalulekile: ukushintsha ukuqaphela umphakathi kungukutshala izindleko zesikhathi eside, hhayi isenzakalo esisodwa esingekho.

Ikusasa Lokuqaphela Amalungelo

Njengoba ubuchwepheshe nomphakathi kushintsha, ngokufanayo amasu e-PR emfundo yamalungelo asemthethweni. Amathuluzi obuchwepheshe angahlaziya iziteji ezinkulu zokuhlukanisa imiphakathi ngokuqapha okungagunyaziwe futhi kuthunga imiyalezo ngokuvumelana. Ama-chatbot kumawebhusayithi nakuma-apps angaphendula imibuzo engokomthetho evamile ngokushesha, 24/7, ukunciphisa umthwalo ezisebenzini zabantu. Amaqiniso angavumela abantu ukuba bakhombe ikhamera yabo yocingo encwadini futhi bathole isifushaniso esicacile semiphumela yayo engokomthetho.

Ngesikhathi esifanayo, ukuhlukana kwezilaleli zezezindaba kudinga izindlela eziphuthumayo zendawo kanye nezingenamuntu. Umsakazo womphakathi, imithombo yezindaba, namaqembu avalayo anjenge-WhasSApp wonke akhona amathuba okufinyelela amaqembu athile akhona kakade. Lo mqedazwe wabonisa ukuthi amahholo asemadolobheni kanye nama-wibinar asebenza ngendlela engokoqobo, ukufinyelela kwabangakwazi ukuhamba. Ngokuhlala bekhululekile futhi bemukela amathuluzi amasha kuyilapho behlonipha izici eziyisisekelo zokwethenjwa, bexoxa izindaba, bethembisana, insimu yamalungelo omthetho we-PR iyaqhubeka ikhula ngendlela ewusizo nesebenzayo.

Isiphetho

Ubudlelwane bomphakathi abusona isenezelo esizimele sezinhlangano ezisebenzela ukwandisa ukuqaphela amalungelo omphakathi angokomthetho. Kungokomsebenzi oyinhloko wemisebenzi yazo. Ngokuthatha phambili imishini yokuxhumana, imikhankaso yemisebenzi yamanani, izenzakalo zomphakathi, ukuhlangana, nokudalwa kokwaziswa, ochwepheshe be-PR bangavala igebe lolwazi elishiya izakhamuzi eziningi zingaziqapheli ngesivikelo sazo esingokomthetho. Umphumela uwulwazi oluthe xaxa, lugunyaziwe, futhi nje umphakathi lapho amalungelo engangenisiwe nje emthethweni kodwa esetshenziswa. Ngokulinganisela ithonya, ukunqoba izinselele, nokuvumelanisa imingcele emisha yokuxhumana, abasekeli ukuthi umuntu ngamunye uyazi ukuthi unelungelo lokuzisho kanjani.