Table of Contents

Ithonya Elihlala Njalo Lezifungo Zokuziphatha Okuxekethile

Izinqumo zokuqulwa kwecala zikaJury sekuyisikhathi eside zisebenza njengethuluzi elinamandla lokuguqula izinhlangano, zifinyelele ngalé kwezingxabano ezithize. Uma ijaji libeka icala lenhlangano, imiphumela ivame ukuvela ngaphandle, ukuguqula izimiso zangaphakathi, ukushintsha kwezindinganiso zezemboni, futhi ngisho nokumisa imithetho emisha. Lezi zinqumo zisebenza njengophawu lomphakathi, ukuveza ukwehluleka kokuqondisa nokuphoqelela izinkampani ukuba zibhekane negebe phakathi kwezindinganiso zazo ezishiwoyo nemikhuba yangempela. Lokhu kubangela umjikelezo oqhubekayo wokuziphendulela oshukumisa ukuziphendukela kwemvelo okunenjongo endleleni amabhizinisi asebenza ngayo futhi azibusa ngayo.

Isisekelo Somlando: IJury Njengomhloli Wama - Corporate

Indima yabasizi ekuhloleni amandla enkampani isekelwe esimisweni sokuthi izakhamuzi ezivamile zingakwahlulela ukuziphatha kwezinhlangano ezinamandla. Ngokomlando, amajaji abeyindawo lapho imiphakathi iveza khona ukungamukeleki kwezenzo zenkampani ezibangela ukulimala okusakazeke kakhulu. Kusukela ezimweni zengozi zesitimela kuya ezituthwini zomkhiqizo zanamuhla, amajaji alokhu ebonisa ukuzimisela ukuzimisela ukwenza izinkampani zibe necala lokunganaki nokuziphatha okubi. Lelisiko liqinisa umqondo wokuthi ukubusa kwenkampani akuyona nje indaba yangaphakathi kodwa kungaphansi kwezindinganiso nokwethemba lomphakathi obanzi.

Ukushintsha Kokulandisa

Ngasekupheleni kwekhulu lama-20 leminyaka, kwenzeka ushintsho olukhulu lapho izinkantolo ziqala ukuqaphela ukuthi izinkampani zingabekwa icala ngokuhluleka kwezimiso, hhayi izenzakalo ezizodwa. Lokhu kushintsha kwavulela umnyango ukuba kuhlolwe izindlela zokuziphatha, impucuko yenkampani, kanye nokungalawuleki kokulawula ngaphakathi. Izigwebo ezimayelana nemikhiqizo engalungile, izinhlekelele zendawo ezungezile, nokukhwabanisa ngokwezimali kwaqala ukuphoqelela izijeziso ezinkulu ngokwanele ukuba zithathe ukunaka kwabaphathi namaqembu abaphathi. Isigijimi sasicacile: ukuhluleka kokubusa okungabangela umonakalo omkhulu ongaba nezindleko zemali nedumela elihle.

Imishini Yokushintsha: Indlela Imithetho Yokulawula I - Drive Eshintsha Ngayo

Isinqumo sikaJury sithonya ukubusa kwenkampani ngezinqubo eziningana ezihlukene. Okuyisijeziso esiqondile esingokwezimali, kodwa okubangela ushintsho ngokuvamile ukuhlanganiswa kokuchayeka komphakathi, ukucindezela komphakathi, nokuhlola okulandela isinqumo esiphezulu.

Imiphumela Yedumela Neyentengiselwano

Isinqumo esithola ukuthi inhlangano ithambekele ekuziphatheni kabi ngokuvamile sibangela ukusabela okusheshayo kwezentengiselwano. Amanani amasheya angase ehle, abahlaziyi bahlaziye imibono yabo, futhi abatshali bafune izincazelo ezifunwa abatshali. Amabhodi aphoqeleka ukuba aphendule ngokuhlola okuzimele, esikhundleni sezinhlelo eziyinhloko, nokushintsha izinhlelo zokulalela. Ukwesaba izinqumo ezifanayo esikhathini esizayo kushukumisela izinkampani ukuba ziqinise inqubo yazo yokubusa, ngisho noma zingahilelwa ngokuqondile kule mithetho.

Ukuqamba Amanga Njengomgunyathi Wobubusi

Ukulingwa nobufakazi obunikezwa kuzo kusebenza njengendlela enzima yokuhlola ukubusa kwenkampani. Izinqubo zokuhlolwa kwezinhlelo zembula ngokuvamile ama-imeyili angaphakathi, imizuzu yebhodi, kanye nokuhlola ingozi okudalula ubuthakathaka obusebusweni. Uma lokhu kwaziswa kusobala ngesinqumo, kunikeza ibala elicacile lezindlela zokuthuthukisa. Amakhampani ahlola lezi zimo angathola izimpawu ezithile ezikhethekile ezakhiweni zawo, njengokuzimela ngokwanele, izivikelo zokukhipha impepho, noma izikhundla ezinganele zokuphatha izimoto.

Ukuhlola Izenzakalo Ngokuguqula

Izinqumo eziningana eziphawulekayo zibonisa ukuthi abasizi bejaji bangawuthinta kakhulu uhulumeni wezezinkampani nesimiso somphakathi.

Ugwayi Nomthetho Wezempilo Yomphakathi

Igagasi lezenzo zikahulumeni nezesigaba ezimangalela izinkampani ezinkulu zikagwayi ngo-1990 lafinyelela umvuthwandaba ezinqumweni ezaphoqelelwa izinqumo zemboni ukuba yambule amashumi eminyaka ezincwadi zenkohliso ngokuphathelene nezingozi zempilo zokubhema. Lezi zinqumo zaholela eSivumelwaneni esiwumthetho esinguMphathi weSimemezelo sokuThinti ngo-1998, esabeka imingcele eqinile ekukhankasweni kukagwayi, imikhankambi yezempilo yomphakathi esekelwe izimali, futhi yamiswa ukuba ikwazi ukuqondisa okuqhubekayo kwemisebenzi yezebhizinisi. Umphumela wawuwushintsho oluyisisekelo endleleni izinkampani zikagwayi ezithengisa ngayo imikhiqizo yazo futhi zaveza ulwazi lwezempilo, okubonisa ukuthi inqubo yezenzisayo ingaguqula inguquko engxenyeni yonke. [FLT:] [FLD]] ibonise ukuthi ukuncishiswa kwenani elikhulu lentsha encishiswa kakhulu nokushintsha ukunaka kwezentengo yezentengo yezentengo yezentengo.[FFF:1]

Ukuzivumelanisa Nendawo Ezungezile Nokuqondisa Ukuziphendukela Kwemvelo

Izahlulelo ze-Jury ezimweni zokungcoliswa kwendawo ezungezile ziye zaba yithuluzi ekuqondiseni ukubusa kwendawo ezungezile nokuqondisa. I-Exxon Valdez i-oyile echithekile, ngokwesibonelo, yaphumela ekukhokheni ijaji lokujezisa izigidi eziyizinkulungwane ezingu-5 zezigidi zemali emonakalweni, okuye kwafaka umyalezo onamandla ngemiphumela yokunganaki kwendawo ezungezile. Ngokufanayo, ukungcoliswa kwamakhemikhali emikhankanyeni yezindawo ezisebenza ngokulawula izinhlelo zemvelo nezokuchitha inzuzo yobuchwepheshe bokulungisa imvelo. Lezi zibonelele ubufakazi obusekela ukuthuthukiswa kwezimiso zendawo ezinamandla kakhulu zombuso nezingaleso sikhathi.

I - opioid Litigation Nesibopho Senkonzo

Muva nje, izinqumo zejaji ezikhishwayo e-opioid ligigation ziye zalungisa indlela yemboni yokudayisa nokusakaza izidakamizwa. Ngo-2019, ijaji eOklahoma yathola uJohnson & Johnson efanelwe indima yakhe enkathazweni futhi yayala inkampani ukuba ikhokhe izigidi ezingu-572. Lesi sinqumo, kanye nezahlulelo ezilandelayo ezimelene nabanye abakhiqizi nabaxoshi bemithi, siye saholela ezinguqukweni eziyisisekelo endleleni izinkampani ezisebenza ngayo futhi sabika iziyalezo ezisolwayo zezinto ezilawulwayo. I-ligigathe yabuye yashukumisela izishaya umthetho ezintsha ezilawula i-opioid preadnic nosakaza, ebonisa indlela izahlulelo zejaji ezisebenza ngayo njengoshintsho lwenqubo yezimiso. [FLD: 0]

I - Enron Scandal Ne - Sarbanes - Oxley Act

Ihlazo lika - Enron, elavela ngo - 2001, laphumela ekukholweni kwecala kwabaphathi abaphezulu nesinqumo sabahluleli esadalula ukukhwabanisa okukhulu nokuhluleka kwekomiti. Ulaka lomphakathi olwabangelwa ukuqulwa kwecala lwabangela umfutho wezombangazwe owawudingeka ukuze udlulise iSarbanes-Oxley Act ka - 2002, enye yezingxenye ezivelele zomthetho wezinhlangano ozibusayo emashumini eminyaka.

Izinguquko Eziyinhloko Ezazethulwa USarbanes-Oxley

Lomthetho ophawulekayo wasungula izimfuneko eziningana ezasingatha ngokuqondile ukuhluleka kwezembulwe ekuqulweni kwecala lika-Eron, kuhlanganise nemfuneko yokuba izikhulu ezinkulu ziqinisekise izinkulumo zezimali, zithuthukise izindinganiso zokuzimela kumakomiti okuhlola, izinqumo ezinamandla zokulawula kwangaphakathi, kanye nezindlela zokuvikela ikhwelo ezikhudlwana. Lezinguquko ziye zaba isisekelo sokubusa kwezinhlangano zanamuhla, futhi imvelaphi yazo ingatholakala ngokuqondile ekulandiseni ngecala okufunwa abahluleli abasemkhandlwini ye-Ent.

Izinguquko Zenqubo Eziqondile Eziqhutshwa Izilahliso

Ngaphandle kwamacala adumile, izinqumo zamajaji zilokhu zishukumisela izinkampani ukuba zihlaziye izimiso zazo ngezindlela eziqondile nezingenakuqhathaniswa.

Ukuqiniswa Kwezilawuli Zangaphakathi Nokubambisana

Izigwebo eziveza ukuphathwa okubuthakathaka kwangaphakathi ngokuvamile ziholela izinkampani ekusebenziseni izimiso eziqinile zokuhlola ukubika kwezimali, ukunikeza izinhlelo, nokuzilawula. Lokhu kungahlanganisa ukusebenzisa i-software entsha ukuze kuhlolwe ukuthengwa, ukuqasha izikhulu ezilalelayo, nokuhlola njalo. Umgomo ukuqaphela nokulungisa izinkinga ngaphambi kokuba zikhule zifinyelele izinga elingenza ukuba ijaji lihlolwe.

Ukuqeqeshwa Kwebhodi Nokuqondisa Okukhuliswe Ngamuva

Lapho izinqumo zejaji zidalula ukwehluleka kwebhodi, izinkampani zisabela ngokuthuthukisa izinqubo zemfundo yomqondisi nokwengamela. Izibhodi zingathatha ukuqondisa okukhulu kakhulu kwengozi, zimise amakomiti akhethekile ukuze akhulume ngezindawo ezithile zokulalela, futhi zifune abaqondisi ukuba baqeqeshelwe ukuvela kwezingozi ezingokomthetho nezingokokuziphatha. Ezinye izinkampani zibuye zihlaziye izimiso zomqondisi ukuze zihlanganise ubuchwepheshe obuthé xaxa ezindaweni ezifanele.

Imboni Ecacile Nezinga lokuvimbela Imishini

Iziphakamiso ezisekwe ezinkingeni zokungaqiniseki nasemacaleni okuvikela abathengi zivame ukuqokomisa ukwambulwa okungafanele noma okudukisayo. Ekuphenduleni, izinkampani zingandisa ngokuzithandela ukwaziswa ezikunikeza abanikazi bezimali nabathengi, zithathe izindinganiso zokuxhumana ezilula, futhi zisebenzise ukuqinisekiswa kwengxenye yesithathu yezimo eziyinhloko. Lendlela esebenzayo inganciphisa izingozi zokukhomba futhi yakhe ukwethembana nababambi bezigebengu.

Izinhlelo Zokuqeqesha Abaqashi Ezandisiwe

Ukuhluleka kokulawula ngokuvamile kubangelwa ukungaqondi noma ukungazibopheki ezindinganisweni zezimiso zokuziphatha emazingeni ahlukene enhlangano. Ngemva kwesinqumo esingesihle, izinkampani zivame ukutshala izinhlelo zokuqeqesha ezibanzi ezihlanganisa ukuthobela okungokomthetho, ukwenza izinqumo ezingokokuziphatha, ukukhipha impepho, ukubika, nokuhlukahluka nokufakwa. Lezinhlelo ziklanyelwe ukubeka icala empucukweni yezebhizinisi kunokuba zithembele kuphela emithethweni ephezulu.

Indima Yabatshali Bezimali Nezabelo

Isinqumo sikaJury sandisa ithonya labanikazi bezimali nabashisekeli abasekela izinguquko zokubusa. Uma isinqumo sembula ubuthakathaka bokubusa, ababambisi basengozini kakhulu yokusekela iziphakamiso zezinguquko ezinjengokuvota okuningi kwabaqondisi, izihlalo ezizimele, nokuvezwa okukhulisweyo kwezingozi zendawo ezungezile nezenhlalo. Ubufakazi obuvela ku-lithitation bunikeza amaphuzu acacile abanikazi bemali abangawasebenzisa ekuqondiseni ushintsho.

Imithetho Yabantu Abahlanganyelayo Nezenzo Ezibonisa Ukuhlanganyela

Inhlanganisela yezinqumo zejaji ezihlobene namacala akhona kanye neziqu zamacala alandelayo amacala aveza inqubo enamandla yokuqinisekisa umthetho. Abaqondisi nezikhulu bangase babhekane necala uma behluleka ukufeza imisebenzi yabo, futhi lolu songo lubangela ukuba ukuqapha kucophelele. Izinkampani eziningi zisabela ngokujezisa abaqondisi abathengayo nabaphathi abafaka umshuwalense oqinile, okungabangela ukuba abakhokhi bafune izinhlelo eziqinile zokulawula njengesimo sokukhokha.

Izinselele Nokugxekwa Kwesimiso Sokulahla Izincwadi

Naphezu kokubaluleka kwazo ekuthuthukiseni ukulandisa, izinqumo zejaji ezindabeni zezinhlangano azizona ezigxekwayo.

Ukunganqumeli Nokungaguquguquki

Lokhu kuguquguquka kudala ukungaqiniseki ngezinhlangano ezizama ukuthola izingozi ezingokomthetho futhi kungase kuholele ezimisweni eziqaphe ngokweqile noma ezithathela iziqondiso. Abagxeki baphikisa ngokuthi ukunxusa noma uzwela olungokomzwelo kwabahlaseli ngezinye izikhathi kungafiphaza ubufakazi obuqinile, okuholela ezinqumweni ezingavumelani njalo nezindinganiso ezicacile ezingokomthetho.

Indima Yombono Wemithombo Yezindaba Nomphakathi

Ukuqulwa kwezindawo eziphezulu kuthola ukusakazwa okukhulu kwemithombo yezindaba, okungaguqula indlela umphakathi ozibheka ngayo izenzo zenkampani ngaphambi naphakathi kokuqulwa kwecala. Ukusakazwa kwamakhulu amakhulu nokusakazwa kokwaziswa ngezokuxhumana kungathonya amachibi ezindaba zomphakathi futhi kwakhe indawo lapho kunzima khona ukuba izinkampani ziququzele kahle. Lokhu kungaholela ezinqumweni ezibonisa umuzwa womphakathi kunokuba zithathe indiva yamaqiniso.

Izingqinamba Ezingokwesayensi Nemizamo Yenguquko

Isimiso somthetho siye salwa nendlela yokulinganisela izinzuzo zokulandisa ngokumelene nezingozi zesinqumo esidlulele noma sokuzinqumela. Ukubukeza, ukukhomba izijebhiso ngesijeziso ezinqunyweni ezithile, nezimfuneko zokuthola iziqondiso ezikhudlwana ezingokobufakazi ezinhlangothini ezithile zecala zonke ziklanyelwe ukusingatha lezi zinkathazo. Ezinye izazi ezingokomthetho ziphikisana ngezinguquko ezinjengezinkantolo ezikhethekile zezezinkampani noma izinqumo zobuchwepheshe ebhizinisini eliyinkimbinkimbi, kuyilapho ezinye zisekela ukuthi isimiso somthetho wejaji esingokwesiko sisasebenza kakhulu emalungelweni ezinhlangano.

Ukulinganisela Ubulungisa Nokumanyana Kwebhizinisi

Ukulinganisela phakathi kwezinkampani ezilandisa ngezahlulelo zejaji nokuzigcina usendaweni ehlelekile ngenxa yomsebenzi ongokomthetho webhizinisi kuyinselele eqhubekayo.

Ukulwela Ukulimala Nokuwohloka

Iziphakamiso kufanele zinikeze imbuyiselo eyanele kulabo abalinyazwe ukuziphatha okubi kwenkampani kuyilapho zinikeza izijeziso ezanele zokuvimbela ukuziphatha okufanayo esikhathini esizayo. Lapho isijeziso silungiswa ngokufanelekile, ziphawula ukuthi ukwehluleka ukubusa kunemiphumela ngaphandle kokukhubaza izinkampani kuze kube sezingeni lapho zingenakukwazi ukufeza izibopho zazo ezizisebenzini, kubathengi, nakubakweletayo.

Ukubusa Okukhuthazayo

Isinqumo esiphumelela kakhulu yilezo ezikhuthaza izinkampani ukuba zithathe izinyathelo zokubusa ezingcono kunokumane zithathe isinyathelo sokuziphindiselela ngemva kokuba kuvezwe umonakalo. Lokhu kudinga indawo engokomthetho lapho imizamo emihle yokholo yokuvumelana nemithetho nezindinganiso zokuziphatha iqashelwa khona, futhi lapho izinqumo zihlukanisa khona phakathi kwamaphutha ahlukene nokwehluleka kwezimiso.

Indima Yempi Ehlukile

Ezinye izinkampani ziye zaphendukela kwezinye izinqubo zokuxazulula izimpikiswano, njengokuhlela nokukhipha izivumelwano zemisebenzi, ukuze kuncishiswe ukunganqunywa kwecala labahluleli. Nokho, kunezimpikiswano eziqhubekayo ngokuthi lezi zinqubo zomuntu siqu zinikeza izinga elifanayo lokulandisa nokuveza obala njengezinqumo zejaji. Izinkantolo zomthetho ziye zahlola izimemezelo eziphoqelelwe ezigunyaza ukuthengwa kwabathengi nezivumelwano zemisebenzi, ziqaphela ukuthi ukufinyelela esimisweni sokwahlulela ngokwaso kuyisivikelo esibalulekile.

Ukubheka Phambili: Imikhuba Eshintshayo Nethonya Lesikhathi Esizayo

Ubuhlobo phakathi kwezinqumo zamajaji nokubusa kwenkampani buyaqhubeka bushintsha ngenxa yamaqiniso amasha angokomthetho, ezenhlalo nangokwezomnotho.

Izici Zendawo Ezungezile, Izenhlalo, Nezokubusa (EG)

UJury uveza izinqumo ngokwandayo ezithinta izindaba ze-ESG, kuhlanganise nokushintsha kwesimo sezulu, ukuhlukahluka kwezindawo, namalungelo abantu. Njengoba abanikazi bezimali kanye nesidingo somphakathi sokulandisa okukhulu kwezezikhundla zalemisebenzi, izinqumo zejaji zingafeza indima ekhulayo ekuchazeni imingcele yokuziphatha okwamukelekayo. Amakhampani ahlulekayo ukubhekana nezingozi ze-ESG ngokufanelekile awakwazi ukubhekana nesenzo sokuziphindisela kuphela kodwa futhi nezinqumo ezimbi ezibangela ushintsho lwenqubo yezezimboni zonke.

Ukushintsha Kwesayensi Yokuhlaziya Izindaba Ekukhulumeni Ngemisebe

Intuthuko ekwazini ukudayisa nokuhlola ubuchwepheshe ishintsha indlela kokubili abachaphazeli nabamangalelwa abathatha ngayo isigwebo. Izibonelo zezibalo zingasiza izinkampani ukuba zibone ukuthi zingaba namathuba angcono okuthola imvume futhi zilungise izinqubo ngaphambi kokuba ziholele emacaleni. Ngesikhathi esifanayo, abachazi basebenzisa izimpikiswano zemininingwane ukuze babonise izindlela zokuziphethe ngendlela eziziphethe ngokungafanele ezingase zizwakale ngeminyango. Lokhu kuyokwenza ukuba inqubo esekelwe enqubweni iqondanayo iqonde ngokwengeziwe futhi ikwazi ukuphendula izinqumo.

Ukwakheka Kwezindinganiso Emhlabeni Wonke

Nakuba izinqumo zejaji ziyisici esihlukile sesimiso somthetho waseMelika, ithonya laso ekubusweni kwezinhlangano lizwakala kakhulu embulungeni yonke. Izinkampani zomhlaba wonke ezibhekene nokuphikiswa ezinkantolo zase-U.S. zivame ukusebenzisa izinguquko ezithinta imisebenzi yazo emhlabeni wonke. Ngokufanayo, izindinganiso ezasungulwa yizinqumo zejaji zase-U.S. zivame ukuthonya ukubuswa kwezinhlangano zezinye izinhlangano, zifaka iqhaza ekuhlanganeni kwamathemba enkampanini ngenkani ezindaweni ezihlukene. Izimiso zemithetho yezizwe ezibusayo ezilawulayo ziveza izimiso zokulandisa eziye zaqiniswa kwemithetho yezehlulelo eUnited States.[FLT]

Isiqondiso Esiwusizo Sabaqondisi Bezindawo Zokusebenzela Nezikhulu

Ezindikimbeni zabaqondisi nabaphathi bezinhlangano ezifuna ukufunda ezinqumweni zejaji ngaphandle kokubhekana nesinqumo esisodwa, izinyathelo eziningana eziwusizo zingasiza ekuthuthukiseni izifundo ezingokomthetho ekubuseni.

Ukuhlolwa Kwangemva Kokulahlwa

Ngemva kwesinqumo esibalulekile kunoma yisiphi imboni, izinkampani kufanele zihlole kahle ukuthi yini engalungile nokuthi iziphi izingozi ezifanayo zikhona yini emikhankasweni yazo. Lokhu kuhlola kufanele kuhlanganise iseluleko somthetho, ukuxilonga kwangaphakathi, nochwepheshe bangaphandle abanganikeza imibono eqondile. Okutholakele kufanele kudluliselwe ebhodini futhi kuhlanganiswe nesimiso sokuphatha inkampani ngengozi.

Ukuzihlanganisa Nabaqashi Nababambi Bezimpahla

Ukuthembisana ngokuzikhandla nabanikazi bezezimali, abaxhasi babathengi, nabanye abaxhasi kungasiza izinkampani ukuba zilindele izinto ezingase ziholele ekuxazululeni. Ngokuphendula lezi zindaba ngokukhululekile nangokubonisa isibopho sokuthuthukisa okuqhubekayo, izinkampani zingakha ukwethembana futhi zinciphise amathuba ezinqumo ezimbi. Ukubusa imithombo yezezimali esemthethweni kugcizelela ukuthi ukubonakala bhadile kanye nokubopha izimali kuyizakhi ezidingekayo zokuphatha izingozi ngokuphumelelayo.

Ukwenziwa Kwesinqumo Sezimboni

Ekugcineni, isivikelo esiphumelela kakhulu ezinqumweni ezimelene nezinqumo eziyingozi zamajaji yinkambiso yenkampani ebeka kuqala ukwenza izinqumo zokuziphatha kuwo wonke amazinga. Lokhu kudinga okungaphezu kwezimiso nokuqeqeshwa; kudinga isibopho sobuholi, izinhlelo ezihambisana nokuziphatha okuhle, kanye nezinqubo ezisetshenziswayo ukuze izisebenzi zikhulise ukukhathazeka ngaphandle kokwesaba ukuziphindisela. Izinkampani ezifaka lezizindinganiso ezingeni eliphezulu emsebenzini wazo azivamile ukuba zizithole phambi kwamajaji.

Isiphetho

Izinqumo zokuqulwa kwecala ziseyithonya elibalulekile futhi elinamandla ekuqondiseni ukubusa kwenkampani nokuqondisa izimboni. Zisebenza njengenqubo enamandla yokuziphendulela, ziguqula izindinganiso zomphakathi zibe imiphumela eqinisekile yokuziphatha okubi kwenkampani. Nakuba lesi simiso singangenazo izinselele zaso, ubufakazi obuvela emashumini eminyaka bokubekwa kwecala bubonisa ukuthi izinqumo zejaji zilokhu zisunduza izinkampani ngokucace ngokwengeziwe, eziwumthwalo wemfanelo, futhi zilondoloze inqubo. Njengoba indawo esemthethweni ishintsha futhi kuvela izimpikiswano ezintsha, cishe ijaji liyoqhubeka lifeza indima ebalulekile ekuchazeni imingcele yokuziphatha okwamukelekayo nokuqinisekisa ukuthi ukubusa amapulani kuhambisana nokulindele oku. Izinkampani ezithatha izifundo kulezi zinqumo zenhliziyo, umphumela ungaba namandla kakhulu izinhlangano ezihlonyiselwe ukujikeleza okungcono nokufuna indawo eyinkimbinkimbi.