Unansi wa anthu onse (PR) si chipangizo chothandizira kuyang'anira mbiri ya makampani; ndi chilango chapadera chimene chingaumbe mbiri ya anthu ndi kugwirizana kwa mtima kwa chitaganya. Pamene chigwiritsiridwa ntchito ku mapwando a anthu, PR imakhala chosonkhezera kukulitsa kunyada kwa anthu. Zochitika zimenezi . Zochokera ku zigawo zazing'ono zapafupi ku mapwando aakulu a mzinda padziko lonse lapansi . Zimakhala ngati zotengera mbiri, zopambana, ndi chikhalidwe cha kumaloko.

Ntchito ya PR m'nkhaniyi si kukweza chabe. Imaphatikizapo nkhani zolembedwa zimene zimayambukira anthu okhala m’dzikolo, kukonza, kutsimikizira kukhala ndi phande kokulira, ndi kugonjetsa zotsatira za malingaliro zimene zimachirikiza kunyada pambuyo poti zokongoletsa zatha. Nkhani ino ikupenda ziyambukiro zosiyanasiyana za maunansi a anthu pa mapwando a anthu, kufufuza njira, maluso, ndi zotulukapo zenizeni za dziko zimene zimasonyeza mmene kulankhulana kungakulitsire mwamphamvu, ndi kugwirizana kwa anthu.

Kumvetsa Kunyada kwa Anthu Osiyana ndi Ena ndi Kufunika Kwake

Asanaloŵe m'makampani a PR, nkofunika kulongosola chimene kunyada kwa boma kumatanthauza ndi chifukwa chake kuli kofunika. Kunyadira ndiko kugwirizana kwa mtima kwa nzikazo ndi chitaganya chawo / kudzimva kukhala ndi malo awo, kukhala ndi katundu, ndi chikhutiro ndi kumene amakhala. Ndi kunyadira kumene kumachokera pa zokumana nazo, zipambano za kumaloko, ndi mkhalidwe wapamwamba wa moyo. Kufufuza kumasonyeza kuti anthu okhala ndi anthu onyada kwambiri amakumana ndi kugwirizana kokulirapo, kutsika kwa upandu, kuchuluka kwa antchito odzifunira, ndi kulemera kwa chuma.

Kodi Kunyada kwa Anthu Ogwirizana N’kutani?

Kunyada kwa Mic kumaphatikizapo ponse paŵiri malingaliro ndi makhalidwe. Nzika zimene zimanyadira chitaganya chawo ziri zothekera kwambiri kupezeka pa zochitika za kumaloko, kuchirikiza mabizinesi akumaloko, kukhala ndi phande m'ntchito za boma, ndi kuchita monga akazembe kwa alendo ndi anthu othekera kukhala m'mudzi. Kunyada kumeneku kumasonyezedwa mwa zizindikiro zowoneka ndi maso , zipilala, malo osungidwa bwino a anthu a anthu ambiri . Ndi kupyola m'nkhani za tauni kapena mzinda wawo. Unansi wa anthu umachita mbali yaikulu m'kuumba nkhanizo, kutsimikizira kuti iwo amagogomezera mikhalidwe yabwino imene imadzetsa kunyada.

Chifukwa Chake Zikondwerero za M’chitaganya Nzofunika

Mapwando a anthu ngosiyana chifukwa chakuti amapanga zokumana nazo zogwirizana ndi zovutitsa maganizo zimene zimagwirizanitsa anthu. Zimapereka malo othandizira kukonza zikumbukiro ndi kulimbikitsa makhalidwe ogwirizana. Kaya ndi achinayi a m'mwezi wa July, phwando la chikhalidwe, kapena chikumbukiro, zochitika zimenezi zimachotsa malire a chikhalidwe ndi kulola nzika kucheza ndi anthu. Malinga ndi kufufuza kofalitsidwa mu [FLT: 0] Journal of Community Psychology [, kugawana nawo m'mapwando a kumaloko kumawonjezera kwambiri lingaliro la chitaganya ndi chigwirizano cha boma. Pamene zochitika zimenezi zikulankhulidwa bwino ndi kulongosoledwa ndi akatswiri a PR, ziyambukiro zawo zikukweza mokweza.

Ntchito Yabwino ya Unansi wa Anthu m’Ntchito

Unansi wa anthu m'nkhani za mapwando a m'chitaganya suli ntchito yapadera imene imayamba miyezi isanachitike ndipo ikupitiriza bwino pambuyo pake. Akatswiri a PR amagwira ntchito monga ojambula za kuzindikira, okonza uthenga, ndi oyendetsa maunansi. Cholinga chawo ndicho kutsimikizira kuti phwandolo silingokopa khamu la anthu komanso limasiya chithunzi chosatha cha kunyada ndi umodzi.

Kupanga Zolembedwa Zosadziŵika: Kusimba ndi Kujambula

Chikondwerero chilichonse cha chitaganya chili ndi nkhani yosimba. Akatswiri a PR amadziŵikitsa chisokonezo chachikulu cha malingaliro . "Kulemekeza mbiri ya kumaloko, kukondwerera kusiyana kwa zinthu, kapena kutchula chochitika chaposachedwapa . Mwachitsanzo, phwando la zaka zapakati pa mzinda lingalembedwe monga "Zaka 200 za Resilience ndi Innovation," kulumikiza pamodzi zochitika za m'mbiri ndi zipambano zamakono. Nkhani imeneyi imapangitsa nzikazo kukhala ndi chifukwa chodzitamandira ndi kuzigwirizanitsa ndi nkhani yaikulu. Nkhani yonena zamphamvu ya kugwiritsa ntchito anthu enieni, zowonadi, ndi zithunzithunzi zowoneka kuti zichititse anthu kuona ndi kuŵerengeka.

Kulankhulana kwa Makwalala Osiyanasiyana Kofuna Kufikira Malikulu

Machenjera a PR amakono amadalira pa msanganizo wa malipiro, wa mwini wake, wolipidwa, ndi woulutsira nkhani wogaŵidwa ndi anthu osiyanasiyana. Kuti zikondwerero zimenezi zikhale zopindulitsa nyuzipepala zakumaloko, mawailesi, ndi nkhani za pa wailesi yakanema (zoulutsidwa); webusaiti ya chochitikacho ndi manyuzipepala a email (zolembedwa ndi nyuzi); kutsatsa malonda otchuka (zopereka ndalama zoulutsira mawu); ndi malo opangira zinthu zopangira zinthu zokhala ndi moyo kuchokera kwa nzika (zoulutsira nkhani zofalitsidwa). Mfungulo iri yogwirizana kudutsa misewu yonse pamene ikutumiza papulateshoni. Zoulutsira mawu za mayanjano a makompyuta ndi ma wailesi a zamakono ndi opanga malonda amakono.

Kukulitsa Chiyembekezo ndi Kutengamo Mbali

PR imafuna kukhala ndi phande lokhutiritsa. Njira za PR zimakulitsa chiyembekezo kupyolera m'mkupiti woikidwa mosamalitsa umene umavumbula tsatanetsatane pang'onopang'onopang'ono , ndiyeno kuchuluka kwa ntchito, alendo apadera kapena zinthu zina zosayembekezereka. Makalendala, "sneak stask" vidiyo, ndi kuyang'anitsitsa anthu kumapangitsa anthu kukhala oyembekezera m'masabata otsogolera ku chochitikacho. PR amayesetsa kuchotsa zopinga zoloŵetsedwamo mwa kupereka chidziŵitso chomvekera bwino ponena za kuima, kutsegulidwa, ndi mbali zaubwenzi. Pamene nzikazo zilingalira ndi kukondwera, iwo amathekera kwambiri kufika ndi kuthandizira ku nyonga yotsimikizirika.

Njira Zofunika Zimene Zimakopa Anthu

Kuwonjezera pa njira yodzionetsera, njira za PR zakhala zothandiza kwambiri polimbikitsa anthu kuti azinyadira anthu chifukwa cha zikondwerero za m’deralo.

Zombo Zogwirizana ndi Zoulutsira Nkhani ndi Zofalitsidwa

Njira imodzi yamphamvu kwambiri yolimbikitsira kunyada kwa anthu ndiyo kufalitsa nkhani zimene amalandira. Akatswiri a PR amakulitsa maunansi ndi atolankhani a kumaloko ndi kutchula nkhani osati chabe za chochitikacho, koma za anthu amene akuchitsatira. Anthu odzipereka, akatswiri a mbiri yakale, anthu a m'madera. Munthu akamaona mnansi wawo akulankhula nkhani za madzulo zimene zimawachititsa kukonda tauni yawo, amakulitsa kunyada kwawo ndi kutsimikizira kufunika kwa chitaganya. Kukopa alendo ndi kutsatsa malonda a m'chigawo kapena m'dzikolo kungabweretsenso ndalama, kuwonjezera kunyada kwa kumaloko.

Mkupiti wa Kufalitsa Nkhani ndi Zomwe Ogwiritsira Ntchito Anazigwiritsira Ntchito

Mapulatifomu a za makompyuta a zaumoyo ndi abwino kukulitsa mphamvu ya zikondwerero za anthu. Magulu a PR angayambitse ndawala zimene zimalimbikitsa anthu kukhala ndi zithunzi zawo ndi nkhani zawo pogwiritsa ntchito hashtag. Wogwiritsa ntchito ameneyu wotchulidwa ndi pulogalamu (UGC) amatumikira monga umboni weniweni wotsimikizira kuti chochitikachi n’chopindulitsa. Mwachitsanzo, mkupiti wonga " # MyTown Produd" ungasonkhanitsa mabanki mazanamazana osonyeza anthu akumwetulira ndi anzawo, kusangalala ndi konsati, kapena kudzipereka. Kuika UGC yopambana pa chochitika cha boma kukonzanso nyengo yabwino ya pangano ndi kunyada. Kuwonjezerapo, kukhala ndi moyo wa nthaŵi yosangalatsa ya tchuthi kapena kulira kwa holide kapena mapulogalamu kwa anthu amene sangathe kupezeka pa makolejini, kuima.

Programu za Asonkhezero ndi Akazembe

Atsogoleri a PR amatchula anthu amene amalemekezedwa ndi odalirika m’deralo ndi kuwalemba ngati akazembe a zochitika. Akazembewa amapanga zinthu zowakhudza, amapanga zochitika, ndi kufalitsa mawu a mawu a pa meno, makampani, kapena atsogoleri a chikhalidwe cha anthu. Mwachitsanzo, munthu wotchuka wophika angapereke chakudya, kapena mphunzitsi wamkulu wa sukulu yapamwamba amene akudziwika bwino angapereke vidiyo yolimbikitsa mabanja kuti akapezeke.

Kukonzekera Kusoŵa kwa Zinthu

Palibe chochitika chachikulu chimene chili chopanda ngozi. Akatswiri a PR ayenera kukhala okonzekera za mavuto othekera . Kusinthasintha kwa nyengo, zochitika za chisungiko, kulephera kwa zoyesayesa . zimene zingafooketse zonse ziŵiri chochitika ndi kunyada kwa anthu. Kulankhulana kwamphamvu kumaphatikizapo kukhala ndi uthenga wovomerezedwa, woimira, ndi njira yachidule yoyankhira nkhani zonse ziŵiri zamwambo ndi zachikhalidwe. Mmene chitaganya chingachitire ndi tsokalo kungalimbitse kunyada ngati chikachitidwa mowonereka ndi mwachifundo. Mwachitsanzo, ngati chimphepo chimvula chikakakamiza m’nyumba ya panja, kulankhulana kwa mwamsanga ponena za kakonzedwe kachitidwe kabwino ka pulogalamulitsidwe ka .

Kufufuza za Matenda: Zikondwerero Zachipambano za M’chitaganya Zochitidwa ndi PR

Zitsanzo zenizeni za dziko zimasonyeza mmene mapwando a PR angasinthire mapwando a anthu kukhala otchuka kwambiri.

Chitsanzo 1: Chikondwerero cha Mzinda Chokumbukira Chaka Chonse

Mu 2023, mzinda wapakati pa mzinda wa Midwest unalinganiza phwando lake la zaka zana limodzi ndi cholinga cha kuiwala mbiri komanso kubwezeretsa mzinda. Gulu la PR linayambitsa mkupiti wa chaka cha "Zaka 100, Mgwirizano. Masukulu anaphatikiza: mpambo wa "pano ndi Tsopano" mbali za m'mapepala akwawo; a apulogalamu ya makompyuta yokhala ndi scarective yomwe inatsogolera mabanja ku zochitika za m'mbiri; ndi vidiyo yosonyeza anthu okalamba akukumbukira achichepere awo mumzinda. Mayanjano aŵiri a pa TV atsimikiziridwe a mlungu ndi mlungu. Pa tsiku la phwandolo, anthu oposa 400,000 anapezekapo. Kuyerekezera kwa zaka 89% zina za anthu adanena kuti "adziwonenso kuti anali ndi anthu ena a m’mudzi. Maseweranso 15% a Media ndi masiteshoni a wailesi a kanema a kanema anachititsa kukwera kwa malonda.

Chitsanzo: Kukonzanso Madyerero Apachaka

M'dera la tauni losasamalidwa bwino, phwando lapamsewu linali kutha kwa zaka zambiri. Madyerero a misewu a m'deralo osapanga phindu limodzi ndi bungwe la PR kuti ayambitsenso chochitikacho ndi cholinga cha nkhani za anthu. Gulu la PR linachititsa magawo omvetsera ndi anthu okhala m’madera apafupi kuti amvetsetse zimene anaziona kukhala zofunika ndi anthu a m’deralo. Madyererowo anakonzedwanso monga "Ife [Neighborbacture Name Name]. Masewerawa anaphatikizapo: oyendetsa ndege anagaŵira khomo - kulowa m'zinenero zambiri; ndawala ya za chikhalidwe ya anthu yosonyeza mavidiyo afupi a anthu olankhula za malo awo okondedwa; ndi kuulutsa kwa oulutsa nkhani zimene zinaonetsa chuma cha m'deralo. Opezeka ndi anthu ambiri anawonjezera ntchito ya ntchito. Mwina zaka 300. Mwina, anthu ambiri a m'gulu la anthu a m'deralonjezera mapulogalamu apangana ndi mapulopo kuti aperekedwe abwino.

Kuyesa Kuposa Kunyada kwa PR

Kuti asunge ndi kuwongolera zoyesayesa, akatswiri a PR ayenera kupenda mmene ntchito yawo imayambukirira kunyada kwa anthu.

Maluso Owonjezera

Zizindikiro zapadera za masamu zikuphatikizapo kupezeka pa zochitika, kuonera zochitika, kuonera nkhani (kuchuluka kwa nthaŵi zimene zachitika), manyukiliya afikira ndi kugawana (monga, kugawana, ndemanga), ndi mawebusaiti. Masamu ambiri apamwamba amaphatikizapo maperesenti a opezekapo kwa nthaŵi yoyamba ndi obwerera. Kuwonjezera apo, magulu a PR angawerenge chiŵerengero cha anthu ongodzipereka amene atengedwa ndi maguwa awo ndi kuchuluka kwa zolembedwa za ogwiritsa ntchito pa pulogalamuyo. Manambalawa amapereka pulogalamu yopezera chipambano ndi kuthandiza kuchirikiza mapwando a m’tsogolo.

Zisonyezero Zokhala ndi Chiŵerengero

Manambala amafotokoza mbali ya nkhaniyo. Kufufuza ndi kupenda malingaliro nkofunika kuti mumvetsetse mmene mapwando amakhudzira mtima. Kufufuza kwapambuyo pake kungafunse mafunso monga: "Kodi chochitikachi chinakuchititsani kumva bwino ndi mudzi wanu? ndi "Kodi mungakuyamikireni kuti mukhale kuno ndi bwenzi lanu? Kuyankha kotseguka kumasonyeza kuti munthu ali wonyada ndiponso ali ndi moyo. Kufufuza kwa manyuzi a anthu otchuka, kugwiritsa ntchito zida zimene zimatsimikizira ngati ndemanga zili zabwino, zolakwika, kapena zosagwirizana ndi zimene zikuyankha mwamaganizo. Zizindikiro zina zimaphatikizapo kusanthula kwa oulutsa nkhani (ndizo zabwino?), kuyamikira kuchokera kwa atsogoleri a m'mudzi, ndi kufunsana ndi anthu ena. Pamene chidziŵitso cha manyuzi a sociation ndi kukula kwa anthu, chifukwa cha kutchuka kwa Prime.

Mapindu Osatha a Kunyada Kochokera ku PR

Kunyada kwa boma kochirikizidwa kumapindulitsa anthu nthaŵi zambiri.

Kusiyana kwa Zachuma ndi Zachikhalidwe

Anthu otchuka amakopa alendo, mabizinesi atsopano, ndi antchito aluso. Anthu amafuna kukhala ndi kukonza malo amene amanyadira. Mapwando ndi mapwando ochirikizidwa ndi PR angachititse kuti chuma chakumeneko chikhale chochuluka mwa kugwiritsa ntchito malesitilanti, mahotela, ndi masitolo. Kuwonjezera apo, phindu la anthu limaphatikizapo kuwonjezereka kwa anthu odzipereka, mayanjano amphamvu, ndi kutenga nawo mbali mokangalika m'maulamuliro a kumaloko. Anthu onyada ali ndi chitaganya cha anthu ogwirizana kwambiri ndi kuchirikiza ntchito za kumaloko, mavoti, ndi ochirikiza masankhoti a boma.

Kusintha Thupi ndi Kuphunzira

Pamene nzika za m'deralo zinyadira , zimakhala akazembe amwaŵi. Iwo amalankhula motsimikiza za tauni yawo kwa mabwenzi ndi banja, kuitetezera ku kusulizidwa kosayenera, ndi kukangalika kuyesayesa kuwongolera. Udzu umenewu umakhala wofunika kwambiri, makamaka m'nthaŵi za mavuto. Mkati mwa kutsika kwa chuma kapena masoka achilengedwe, chitaganya chokhala ndi kunyadira kwakukulu chingakhale chogwirizana. Mkupiti wa PR umene nthaŵi zonse umakondwerera chitaganyacho / osati m’nthaŵi ya zochitika koma chaka chimodzi chokha. PR imapanganso mwambo wa kulimba kwa nthaŵi yaitali. Prial imakhala chikumbutso cha zimene chitaganyacho chingachite pamene chikugwira ntchito pamodzi.

Kumaliza: PR Monga Mtetezo wa Anthu Ogwirizana

Unansi wa anthu si kungotumiza wailesi yakanema yotulutsidwa kapena kuulutsidwa kwa manyuzipepala. M'nkhani za mapwando a anthu, uli ngati kupanga chizindikiritso chimodzi chimene chimapangitsa nzika kunyadira kutcha malo amodzi. Mwa kusimba nkhani zapadera, kulankhulana kwaluso, ndi kulonjezana moona mtima, akatswiri a PR amakulitsa mphamvu ya zochitika zimenezi, kuzisintha kukhala zinthu zofunika kwambiri za kunyada kwa anthu onse. Chotulukapo nchabwino, chogwirizana kwambiri, kumene anthu amalingalira kuti apeza chipambano ndi mtsogolo mwa tauni yawo. Pamene maboma ndi mabungwe akukonza phwando lawo lotsatira, iwo sayenera kuona ubale wawo kukhala chinthu chodzifunira, koma monga maziko a kunyada kolimba kwa anthu.

Kuti muŵerenge zambiri pa malamulo a mayanjano a anthu, chezerani Public Relations Society of America . Kufufuza za maphunziro pa kunyada kwa boma ndi pangano la chitaganya, onani nkhani ino kuchokera ku Journal of Community Psychology . Machitidwe abwino koposa pa zochitika PR, a Meter Marketker [[FL:5] Website] imapereka maphunziro ndi chuma chachuma cha zachuma.