Chifukwa Chake Unansi wa Anthu N’ngwofunika Kaamba ka Udindo wa Malo Okhala

Adindo a malo okhala amadalira zinthu zambiri kuposa zolinga zabwino . Zimafunikirika kuti anthu azichita zinthu mogwirizana, a m'makampani, ndi boma lakwawo. Unansi wa anthu umathandiza kuti zimenezi zitheke. Mwa kulankhulana kwabwino, PR imathandiza mabungwe kutembenuza sayansi yokhudza malo okhala kukhala mauthenga osavuta, kulimbikitsa anthu odziwa zinthu, ndiponso kuchititsa kuti anthu odziwa zinthuzo akhale odzipereka. Popanda kugwiritsa ntchito njira zothandizira kuti dziko lizigwirizana.

Akatswiri a PR ogwira ntchito m'kutetezera malo okhala amayang'anizana ndi vuto lapadera: iwo ayenera kulinganiza kufulumira kwa ziwopsezo za malo okhala ndi kufunika kwa kusonkhezera chiyembekezo ndi bungwe. Mkupiti wa PR wokonzedwa bwino sumangochenjeza za upandu wa kuipitsa kapena kusintha kwa nyengo; imasonyeza anthu ndi mabungwe mmene zochita zawo zimasinthira. Kusintha kumeneku kuchoka ku kuwopa kulembedwa ndi kupatsa mphamvu kulankhulana kozikidwa pa pulogalamu yamakono kwatsimikizira kukhala kogwira ntchito kwambiri poyendetsa kusintha kwa kakhalidwe kanthaŵi.

Kusiyana kwa Sayansi ndi Anthu Polankhulana

Malipoti a sayansi ngochuluka, olemera, ndipo kaŵirikaŵiri safikirika kwa chiŵalo chachikatikati cha chitaganya. PR imatsegula mpata umenewu mwa kutembenuza kufufuza m'chinenero chosavuta, kugwiritsira ntchito zithunzi zokopa, ndi kujambula nkhani m’njira zimene zimawunikira madera ena ndi zamwamsanga. Mwachitsanzo, lipoti la kutentha kwa dziko lonse limakhala nkhani yonena za kuwonjezereka kwa ma fluwave m'dera linalake kapena kukhudzana ndi ulimi wa kumaloko. Kusintha kumeneku kuli kofunika kwambiri kuti anthu ayambe kuchitapo kanthu.

Malinga ndi Agency ya zaumoyo ya anthu, kulankhulirana kothandiza kumene kumagwirizanitsa chidziŵitso cha malo okhala ndi moyo wa tsiku ndi tsiku kumawongolera kumvetsetsa ndi kugwirizana ndi maprogramu ochirikiza. Makampani a PR amene amagwiritsira ntchito maluso ameneŵa nthaŵi zonse amaona kukwera kwa mapangano kuposa aja odalira pa ziŵerengero.

Mabungwe a Mkupiti wa Kumalo Otizinga

PR yachipambano ya malo okhala ili ndi njira zingapo zokhazikitsidwa bwino. Imeneyi si njira imodzi yokha yopezera zinthu zonse; ndawala zachipambano zimasintha mogwirizana ndi chikhalidwe cha kumaloko, zipangizo zopezeka, ndi mavuto ena a malo okhala. Pansipa tipenda njira zothandiza kwambiri zimene mabungwe akugwiritsa ntchito m’dziko lonselo.

Kusimba Nkhani Zimene Zimatheketsa Mgwirizano wa Anthu

Anthu amagwirizanitsa ndi nkhani, osati ziŵerengero. Mkupiti umene umagogomezera banja la kumaloko limene linachepetsa kugwiritsira ntchito kwawo madzi ndi 40% kapena mudzi umene unasintha malo opanda kanthu kukhala munda wa maluŵa a m'mudzi umachititsa kutengeka kwa malingaliro. Nkhani zimenezi zimapereka umboni wakuti kusintha n’kotheka. Magulu a PR ayenera kusonkhanitsa umboni, zithunzi zisanabwere, ndi pambuyo pake, ndi kufunsa mavidiyo kuti apange laibulale yofotokoza nkhani zimene zingakonzedwe kudutsa m'mitsinje.

Public Relations Society of America imagogomezera nkhani yowona imeneyo yosimba [1] makamaka pamene isonyeza ziŵalo zenizeni za chitaganya(makulitsa kukhulupirika ndi chidaliro koposa kutumiza mauthenga kwa gulu. Pamene anthu aona anansi awo akuchitapo kanthu, iwo ali othekera kwambiri kugwirizana ndi kuyesayesako.

Kufalitsa Nkhani za Mayanjano ndi Kutulutsa Miliri

Maplatform onga Istagram, Iterdoo, ndi magulu a Facebook amalola magulu a PR kufikira anthu ena ndi mauthenga ogwirizana. Mwachitsanzo, ndawala yolimbikitsa kukonzanso zinthu ikhoza kukhala nyumba zokhala ndi ana aang'ono mwa kuikamo zipangizo zosinthira zinthu kapena mavidiyo a maphunziro. Zoulutsira nkhani za chikhalidwe zimatheketsanso kuvomereza zenizeni panthaŵi, kulola magulu kusintha kulankhulana kozikidwa pa malingaliro a anthu.

Zida zamakono zimathandiza kuti pakhale kugawana, ndemanga, ndi kugwiritsa ntchito mlingo wa zinthu. Mfundo zimenezi zithandiza timagulu ta PR kudziwa zimene zimagwira ntchito ndi zimene zimatsata. Njira imodzi yachipambano ndiyo kupanga zithunzi zotha kugawikana zimene zimagwirizanitsa zinthu zachilengedwe mwachidule mochititsa chidwi.

Zochitika za M’deralo Monga Nkhongo

Zochitika monga kuyera kwa mitsinje, kubzala, ndi macaf ndi ziwiya zamphamvu za PR ndizo zida za PR chifukwa zimafalitsa nkhani popereka mapindu owoneka ndi maso a malo okhala. Zochitika zimenezi zimapereka mipata ya kutumiza mauthenga a kumaloko, kupanga lingaliro la kukwaniritsa pamodzi, ndi kupatsa antchito odzifunira mtengo wachindunji potsatira zotsatira. Magulu a PR ayenera kugwirizanitsa ndi manyuzipepala a kumalo ndi masiteshoni a wailesi yakanema adakali bwino kudziŵikitsa.

Kuwonjezera pa nkhani zoulutsidwa m’manyuzipepala, zochitika zimathandiza kuti mabungwe asonkhanitse zikwangwani za mameyi, kugawira zinthu zokhala ndi chizindikiro (zonga matumba otere kapena matumba a mbewu), ndiponso kumanga ubwenzi ndi makampani a m’deralo amene angathandizire ntchito zamtsogolo. Pakachitika zinazake zimene zakonzedwa bwino, zikhoza kuyala maziko a pulogalamu yaudindo imene ikupitirizabe.

Kugwirizana ndi Mabizinesi ndi Sukulu

Antchito a kagulu ka zigaŵenga athandiza kuti anthu ayambe kugwiritsa ntchito malo okhala. Makampani a m’derali amachititsa kuti anthu azidalirana, akhale ndi zinthu zambiri komanso kuti azikhala ndi malo oyenera oyenera kugula. Sukulu zimathandiza mabanja ndi achinyamata amene amakonda kwambiri kukonza zachilengedwe.

Sukulu zingagwirizanitse nkhani za malo okhala ndi masukulu awo, kupanga mapaipi a achichepere ochirikiza chidziŵitso. Magulu a PR ayenera kupereka malo ogwirira ntchito ndi zinthu za m’kalasi zogwirizana ndi miyezo ya sayansi ya boma. Magwirizano ameneŵa samangowonjezera kampeniyo komanso amachirikiza uyang’aniro wa nthaŵi yaitali wa malo okhala.

Kufufuza Nkhani za Mkhalidwe wa Chilengedwe Chokhala ndi PR

Zitsanzo zenizeni za dziko zimapereka umboni woonekeratu wa mphamvu ya PR yopititsa patsogolo uyang’aniro wa malo okhala. Kufufuza kwa zochitika zotsatirazi kumasonyeza mmene zigawo zosiyanasiyana zinagwiritsira ntchito njira za PR kuti zipeze zotulukapo zokhoza kupezedwa.

Kuyamba kwa Doroba la Green: Kuchepetsa Kugwiritsira Ntchito Plastics Yokha

Portland, Oregon, yakhala ikudziŵika kwa nthaŵi yaitali monga mtsogoleri wa kusungidwa kwa mizinda. Green City Initiative, inayambitsidwa mu 2018, cholinga cha kuchepetsa kugwiritsa ntchito pulasitiki imodzi ndi 50% m’zaka zisanu. Mkupiti wa PR unazikidwa pa mpambo wa “Lachiwiri Laufulu la Plast-Frecul". Kugwirizana ndi masitolo a khofi akwa, malesitilanti, ndi masitolo a sitolo. Lachiŵiri lililonse, mabizinesi otengamo ndalama zogulira katundu amene anabweretsa katundu.

Kampeniyo inagwiritsira ntchito msanganizo wa makompyuta osonkhezera anthu, manyuzipepala a m'dera, ndi malo a wailesi a kumaloko kufalitsa mawuwo. Odzipereka anagawira machasu ndi matumba okhoza kugwiritsidwa ntchito pa misika ya alimi, kupangitsa kukhalapo kwa. Gulu la PR linagwiranso ntchito ndi Portland Public Schools kukhazikitsa misonkhano ndi mipikisano ya zopangapanga yokhudza pulasitiki. Kumapeto kwa chaka chachitatu, mzindawo unakhala ndi kutsika 42% pa zinyalala zapulasitiki zogwiritsira ntchito imodzi. Kuyamba kulandiridwa kwa Oregorian adachokera ku ndipo kunasonyezedwa ndi [FLT:] ndi [FLT:] Masheyakero a Mashensi a Medicive [FLT] . [FLT]

Kukonzanso Zaulimi kwa Detroit: Kuchokera ku Mlimi wa Maloti Kufika ku Zakudya Zotetezeka

Ku Detroit, gulu la anthu linagwiritsa ntchito PR kusintha zinthu zosiyidwa kukhala mafamu a m’mizinda. Mkupitiwu, womwe umatchedwa “Detroit Sown, [1] anthu a m’deralo amene anaona malonjezo apita patsogolo analephera. Njira ya PR inasumika pa kuoneka ndi kupata kowonjezera. Gawo latsopano lililonse linali kukondwerera ndi gulu la anthu otsekera, kaŵirikaŵiri kuphikira ophika a m'deralo amene anaphika ndi zokolola zokolola.

Manyuzipepala anatulutsa mapindu a zachuma ndi thanzi la m’mizinda: ntchito za achichepere akumaloko, zotulutsira zatsopano m'zipululu za chakudya, ndi kuchepa kwa madzi a mkuntho. Webusaiti ya kampeniyo inali ndi mapu osonyeza malo ndi kutulutsa munda uliwonse. Mkati mwa zaka ziŵiri, Detroit Sowd adakhazikitsa minda ya anthu 60, ndipo bungwe la mzinda linapanga chigamulo chochirikiza kusintha kwa ulimi m’mizinda. Chipambano cha projekiticho chinaphimbidwa ndi National Geographic ndipo linakhala phunziro la [PT:] m'mabukhu a za madzi [GOD [FLT:]]

Mkupiti Waudongo wa Baltimore: Kubweretsa Nzika m’Kukonzanso

Madoko a Baltimore ali ndi mbiri yaitali ya kuipitsa kwa maindasitale, koma mkupiti wa 2019 PR wotchedwa “Harbor Alive". Unayamba kusintha kaonedwe ka anthu ndi ntchito. Mkupiti wogwirizana ndi Baltimore Aquarium ndi mabwato a kumaloko kukhazikitsa malo ochezera “Kupitira ku Nyanja”, kumene nzika za m'dziko zingayese kukongola kwa madzi ndi kuona ntchito yokonzanso. Zinthu za PR zinagogomezera ntchito zosavuta kukonza zinthu. Zida zamoto za m'madzi zinafanana ndi kuthyola zinyalala kapena kugwiritsa ntchito migolo yamvula [1] Kuwongowongoleredwa bwino kwambiri.

Kampeniyo inagwiritsira ntchito chidziŵitso cha zinthu zowoneka kusonyeza kuwongolera kwa madzi m’kupita kwa nthaŵi, kupanga zonulirapo zowoneka zowoneka. Applet inalola nzikazo kupereka lipoti la kutaya ndi kuwona kuipitsa kwenikweni kwa nthaŵi. Mkati mwa zaka zitatu, chiŵerengero cha maola a kuyang'anira madzi odzifunira chinawonjezeka ndi 300%, ndipo mabakiteriya a padokolo anatsika kwambiri. Mkupitiwo unalandira PRSA Silver Anvil Award ndipo unasonyezedwa ndi zuba la Baltimoremore.

Maphunziro Ophunziridwa ku Mkupiti Wamphamvu

Kufufuza zimene zinachitika pa nthawi imene dziko layamba kuzungulira malo kumasonyeza kuti zinthu zimene taphunzirazi zingathandize kuti tidziwe mmene tingakonzere zinthu.

Kutumiza Uthenga Mokhazikika ndi Momvekera Sikotheka

Mkupiti uliwonse uyenera kukhazikika pa uthenga wa maziko umene umakhalabe wogwirizana m'masitepe onse. “Laŵiro Lachiŵiri la Plastic-Free” la Portland linagwira ntchito chifukwa chakuti chiitano cha kuchita ntchito chinali chopepuka ndi chobwerezabwereza. Mauthenga amene amasinthasintha kwambiri kusokoneza omvetsera ndi kuchepetsa mphamvu. Magulu a PR ayenera kuyambitsa njira yotumizira mauthenga yomwe imaphatikizapo tagline yoyamba, mfundo zochirikiza, ndi kachitidwe kokhumbika. Malamulo ameneŵa ayenera kugawiridwa ndi anthu onse ndi anthu olankhula.

Kupangamo Mbali pa Zowoneka ndi Nkhani

Zolembedwa zowoneka zimachita bwino koposa mauthenga a pamanja okha m'mapulatifomu onse. Kampeni zimene zimagwiritsira ntchito kujambula kwapamwamba kwa kukwera kwa zithunzithunzi, ndi zithunzithunzi za vidiyo zimawona kutomera kwapamwamba. Zithunzi za Detroit Sown Sown zisanakhale ndi pambuyo pa maere zopanda kanthu zosinthidwa kukhala minda yobiriŵira zinagawiridwa nthaŵi zikwi zambiri pa mawailesi a anthu. Magulu a PR ayenera kugulitsa mtolankhani waluso kapena wojambula zithunzi zithunzi zakanema, ngakhale ngati pa zochitika zazikulu zingapo.

Kusintha kwa Zombo Zoyendera Limodzi

Madoko a Baltimore Akhala ndi mbiri yabwino ya ulamuliro wa sayansi chifukwa chakuti mbiri ya kampani ya kampaniyi inathandiza kwambiri pa zimene kampeniyi inanena. Magulu a PR ayenera kufunafuna anthu amene amatsatira mfundo za mpikisanowo ndiponso amene amagwirizana ndi zolinga zawo.

Kusintha Zinthu N’kovuta

Pasanapezeke zotsatirapo, ndawala siingawongolere. Kutsatira njira monga ma TV, mapulogalamu a zapanthaneti, zochitika, kupezekapo, maola odzipereka, ndi / / mokulira kwambiri , zinyalala zotayidwa (mwachitsanzo, makilogalamu a zinyalala zosonkhanitsidwa, mitengo yobzalidwa, kuwongolera madzi). Green City Initation inasintha kachitidwe kake kochepetsa mphamvu ya kutumiza mauthenga ndi njira. Kupenda mobwerezabwereza kumasunga machitachita ndi kuyendetsa pulogalamu.

Kugonjetsa Zopinga Zofala m’Malo Okhala a PR

Ngakhale m’mipikisano imene yakonzedwa bwino kwambiri, kuidziwa bwino kumathandiza kuti ikhale ndi njira zochitira zinthu.

Kunyong’onyeka ndi Kunyalanyaza

Mamembala ambiri a chitaganya alingalira kuti mavuto a malo okhala ngokulira kwambiri kwakuti sangakhale ndi kanthu kena kalikonse. PR ayenera kutsutsa zimenezi mwa kugogomezera mphamvu ya kachitidwe kakang’ono. Kujambula kuti: “Ngati aliyense m’tauni yathu aloŵa m’malo mwa botolo limodzi lapulasitiki ndi lokhoza kugwiritsidwanso ntchito, timasunga mabotolo 50,000 kuchokera ku ku kukwiriridwa kwa nthaka mwezi uliwonse. . . . Gwiritsani manambala a kokha ndi kuyerekezera kwa osonkhezera a kumaloko amene amachirikiza khalidwe labwino.

Kusintha kwa Ndale zadziko

Nkhani za malo okhala zingakhale zopanda pake, zopatukira chitaganya. Kuti tipeŵe zimenezi, ndawala zamphamvu pa zotulukapo zofunikira padziko lonse: thanzi la anthu, ndalama zosungidwa, moyo wabwino, ndi mibadwo yamtsogolo. Peŵani kusokonezeka kogwirizana ndi zipani za ndale zadziko. Mwachitsanzo, mmalo mwa “zochita zowononga,” lankhulani za“ mpweya woyera ndi ndalama zotsika za magetsi. [1] Gwiritsirani ntchito mapindu a kumaloko amene amaposa mizera ya mapwando a mapwaiti.

Ndalama Zochepa

Mabungwe aang'ono satha kugula makampani a PR odula. Koma njira zotsika mtengo zikugwirabe ntchito: ma wildroot special media, opanga manyukiliya kudzera m'manyuzipepala, malo aulere ku mapaki, ndi magulu odzifunira olankhulana ndi anthu. Gwiritsirani ntchito zinthu zaulere monga Canva pa jatograph ndi Hootsuite polinganiza. Kugwirizana ndi maprogramu a kulankhulana ndi anthu a pa yunivesite omwe amapeza kosipo. Chinsinsi chake ndicho kukhala ndi luso lapamwamba mmalo mwa kukhala olemera.

Kuyesa Kupambana kwa Mkupiti wa PR

Kuchuluka kwa mapulogalamu a PR n’kovuta kwambiri, koma kuchuluka kwa zinthu zachilengedwe kumathandiza kwambiri.

Kulankhulana Kumavumbula

  • Zimene anthu amaonera m’nkhani ndiponso kumvetsera nkhani za m’nyuzipepala
  • Kucheza pa Intaneti (ngati, kugaŵana mbali, ndemanga, otsatira atsopano)
  • Kuyenda pawebusaiti ndi nthaŵi pa tsamba
  • Opezekapo ndi zikalata zaunyinji
  • Kuwonjezeka kwa wailesi yakanema

Malo Okhala

  • Mpweya wa zinyalala unapatutsidwa (mapepala a zinthu zowonongeka, compost)
  • Kupangidwa mitengo yambiri yobzalidwa kapena yobiriŵira
  • Kuwongolera madzi (m’njira, kusungunula kwa mpweya wa oxygen)
  • Kuchepetsa kugwiritsiridwa ntchito kwa pulasitiki imodzi (mwa kulemera kapena kuŵerengera kwa zinthu)
  • Chiŵerengero cha mabanja otengamo mbali m’kukonzanso kapena m’maprogramu okonzanso zinthu kapena okonza mapepala

Mwachitsanzo, ngati nkhani za m’nyuzipepala ndi zapamwamba koma sizikuchitika, n’zosakayikitsa kuti ntchitoyi inalephera kuchititsa kuti anthu adziwe zinthu.

Kutengeka kwa Mtsogolo kwa Malo Okhala a PR

Madokotala ayamba kusintha mofulumira kwambiri chifukwa chakuti zinthu zambiri sizikuchitika.

Kufufuza Makina Otchuka Kwambiri

Kupita patsogolo kwa luso lopanga mapulaneti kumathandiza kuti anthu a m’madera osiyanasiyana kapena m’misewu azikhala ndi uthenga wogwirizana.

Zokumana Nazo Zenizeni Ndiponso Zofanana ndi Zawo

Kusimba nkhani zachinsinsi kukufikira anthu ambiri. Gulu la PR lingapange ulendo wa 360 degree vidiyo wa malo osungirako madzi okongola, kulola openyerera “kuyenda kupyola ” malo okhala kuchokera m'zipinda zawo zokhalira. Zowonadi zikhoza kusonyeza ogwiritsira ntchito kuchuluka kwa zinyalala za pulasitiki zimene amapanga poyerekezera ndi mnansi, kusintha chidziŵitso kukhala chitokoso chaumwini.

Ogwirizana pa Malo Akwawo

Anthu otchuka a m'dzikolo ndi odula ndipo sangamve zimene zikuchitika m'deralo. M’malo mwake, akampeni amagwirizana kwambiri ndi “olemba mapepala, ophika, aphunzitsi, kapena atsogoleri a tchalitchi. Anthu otchukawa amaonedwa kuti ndi oona ndiponso odalirika, ndipo zimenezi zimachititsa kuti zikalata zawo zikhale zamphamvu kwambiri kuti asinthe khalidwe.

Kulimbana ndi Kupirira

Makampani ambiri akamafalitsa za Environmental, Social, and Governance (ESG) akusimba kuti, makampani a PR angagwirizanitse uyang’aniro wa kampani ndi zolinga za kampani. Makampani a m'dziko amene amachirikiza ntchito yobzala mitengo angaphatikizepo zotsatira zake pa lipoti lake la chaka ndi chaka la ESG, kuyambitsa kufalikira kwabwino ndi kukhudza malo okhala. Magulu a PR ayenera kupereka mokangalika lipoti kwa anthu a m’kampani kuti alimbitse maunansi ameneŵa.

Kumaliza

Unansi wa anthu si chinthu chosangalatsa kwa oyang’anira malo okhala, ndipo n’kofunika. Anthu amene amaika ndalama zawo m’kulankhulana kwabwino amaona kukhala ndi phande lapamwamba m'maprogramu ochirikiza, kugwirizana kwamphamvu pakati pa magawo, ndi kuwongolera kwabwino kwa thanzi la malo okhala. Kuyambira pa kutsika kwa pulasitiki ya Portland kufika pa mafamu a tauni ya Detroit ku kubwezeretsa doko la Baltimore, umboni ngwabwino: kutembenuza nkhaŵa ya PR kukhala kudzipereka kwamphamvu.

Akatswiri a PR ogwira ntchito m'malo ameneŵa ayenera kugwiritsa ntchito kuŵerengera, kupima madata ndi kagulu ka ogwirizana. Ayeneranso kukhala ololera, kugwiritsira ntchito zipangizo zatsopano ndi maluso pamene luso la zopangapanga ndi chitaganya zikufunika kusintha. Cholinga chachikulu si kungodziŵitsa koma kusonkhezera . Kuteteza zinthu zachilengedwe kuti zikhale chizindikiro chimodzi, osati udindo chabe.

Mabungwe amene akufuna kuyambitsa kapena kuwongolera njira yawo ya PR, njirayo imayamba ndi kumvetsera. Chitani izi: Kuzindikira zimene anthu a m'dera lanu amayendera, ndi mavuto amene amakumana nawo, ndi anthu amene amawakhulupirira. Kenako konzani ntchito imene ingathandize kuti mukhale ndi mtima wofuna kuoneka bwino.