Makampani oulutsa nkhani za mayanjano asintha mmene amathandizira anthu kukopa chidwi cha anthu ndi kuwathandiza. Makampani monga Facebook, Instagram, X (kapena Twitter), Ogwirizana, ndi Tik Tok akhala zipangizo zofunika kwambiri pa zinthu zosapindulitsa, magulu a anthu, ndi magulu audzu. Pamene kuli kwakuti ndalama zamwambo zinadalira pa makalata, matelefoni, ndi kuyendera mafilimu ochepa, akupereka manyuzi a anthu akupereka mphamvu yofikira kwa mabiliyoni ambiri a ogwiritsira ntchito panthaŵi yeniyeni, pamtengo wochepa. Nkhaniyi ikupenda njira zimene zimachititsa kuti zipambane, njira zamphamvu zoyendetsera ntchito, zoyendera zothandizira anthu osoŵa ndalama, zoyendera zinthu zofunika kwambiri zimene zikufunikira kuyendera, ndi kukonzanso kukonza zinthu kumene kudzakhala kwa makompyuta.

Makina a Kampeni Yauchigaŵenga

Kugwirizana ndi Kugwirizana

Panthambi iliyonse ya mavairasi pali zonena zimene zimayambitsa kulabadira mwamphamvu kwa malingaliro , kaya ndi chisoni, chiyembekezo, kapena chimwemwe. Kufufuza kwa maganizo kumasonyeza kuti zophatikizidwa m’maganizo nzothekera kwambiri kugawana chifukwa zimasonkhezera kufupa kwa ubongo ndi kulimbitsa ntchito yosangalatsa, yogwirizana ndi uthenga wowopsa, kutulutsa mavidiyo mamiliyoni ambiri ndi ndalama zopitirira 15. Mwachitsanzo, [FLT: 0] madzi a madzi a oundana ochirikiza ndi opanga gawo mkati mwa sabata la ALS.

Ziyambukiro za Pa Intaneti ndi Kufika Kwake

Mabungwe oyanjana ndi anthu amagwira ntchito pa mfundo ya kuvomerezana kwa munthu. Pamene munthu achita nawo ntchito ya ndawala, imakhala yoonekera kwa anthu onse; ngati otsatira ochepa atsatirawo akuitenga, omvetsera amachuluka. Chiyambukiro chimenechi nchamphamvu kwambiri kuposa chamwambo woulutsa nkhani chifukwa chakuti mapulogalamu onse amabwera ndi chivomerezo chaumwini. Mapulogalamu a mapulatifomu onga ngati Instagram ndi Facebook amafupanso mphoto yapamwamba ya zokhala ndi zolembedwa mwa kulimbikitsa kudyetsa ndi kuzifufuza. Masewera amene amakwaniritsa mbali yaikulu ya magawo oyambirira a mapulogalamu ndi otchuka a anthu ambiri chifukwa cha kutchuka ndi kujambula anthu otchuka, chifukwa cha kutchuka, ndiponso chifukwa cha kujambula zithunzi.

Ntchito Zothandiza Kwambiri

Kusimba Nkhani Monga Kathanga

Kusimba nkhani kogwira mtima kuli maziko a mkupiti wa chipambano uliwonse wa mayanjano othandizira anthu. Mmalo mwa kugwedeza oonerera ndi ziŵerengero, osapanga phindu mwa kukweza ntchito yawo mwa anthu opindula, antchito odzifunira, kapena antchito apamwamba. Kujambula bwino nkhani za m'masamu – kuonetsa vuto, malo osinthira, ndi njira yokopa – yokopa oonerera m'zochitika. Pangano la Mafilimu a Instagram ndi Tik Tok ndi kujambula mavidiyo afupi a munthu aliyense, kuli bwino kufotokoza nkhani zotsatiridwa, kumene anthu amatsatira ulendo. Mwachitsanzo, [FLT:] World Food Programme ya [FLct1:] "# Kuleka Kukopa Nkhani za [1] Kuphatikiza ndi nkhani zenizeni za m'zigawo za m'zigawo.

Ntchito ya Azamphungu

Hashtags amatumikira monga maziko olinganiza a makampani oulutsira zinthu. Zimafikira, ndi kupanga lingaliro lakutengamo mbali kom'njira. Chapadera, chosaiŵalika hashtag – mofanana ndi # GivingTuesday [[[FLT:] , # BlacksMatters , kapena [FLT]] kuyenera kugwiritsa ntchito bwino, ndi kusaphatikizapo kachitidwe kabwino ndi kaonekedwe ka gulu. Magulu ankhondo angagwiritse ntchito mapulogalamu, kuzindikira mphamvu, ndi kukhudza mphamvu. Komabe, amafunikira kuyendetsa bwino zinthu, ndi kusagwirizana ndi kuchititsa kugwiritsa ntchito njira zolakwika, zosavuta, ndi kusaphatikizapotopetsa.

Ogwirizana

Kugwirizana ndi osonkhezera – anthu odzipereka, otsatizana ndi kutsata ndi kutsata ndi kukwaniritsa ndawala. Osonkhezera angabweretse kudalirika, kuwona, ndi omvetsera omangidwa amene amakhulupirira zivomerezo zawo. Opanda phindu angagwirizane ndi macro-influencers (oseŵera otchuka, oseŵera) ozindikira kwambiri, kapena ma microfluencurs (atsogoleri a chitaganya) ogwirizana kwambiri ndi anthu ena. Mfungulo ndiyo kusankha ogwirizana ndi makhalidwe awo ndi cholinga ndi amene angayanjane nawo. Mwachitsanzo, mkati mwa kudalirana kwa [FL:] Australia, Inflactriars , Instagrams intergations m'activessssss internations, iyenera kuthandizira kukwaniritsa mapangano oyenera kukwaniritsa ntchito.

Zooneka ndi Mavidiyo

Zowoneka zimakonzedwa mofulumira kwambiri kuposa kulemba, kupanga zithunzi ndi mavidiyo mavidiyo amene amapindulitsa kwambiri pokopa anthu pa Intaneti. Zotsatira zake ziyenera kusungitsa vidiyo yapamwamba yojambula zithunzi, ndi yachidule. Mavidiyo onga TikTok ndi Instagrams apanga vidiyo yolumikiza yofunikira kwambiri pofikira achinyamata. Kusunga ana. Kusunga pulogalamu yamphamvu: mapulatifomu onga Facebook Live ndi Twitch kutheketsa zochitika zenizeni za nthaŵi yeniyeni, magawo a Q&A, ndi kumbuyo kwa maulendo a ntchito yothandiza anthu osoŵa. [FLT:] # Kusunga Ana [FLD:], chitsanzo cha onse aŵiri ogwiritsidwa ntchito pa misasa ya othawa, kuthandizira kukwaniritsa ndi kukwaniritsa kukwaniritsa ndandanda ya kusungidwa kwa vidiyo.

Chiyambukiro Chochepa pa Chichirikizo cha Charitable

Kunyamula Malonda ndi Kugula Ndalama Zochuluka

Chiyambukiro chachindunji cha ndawala za makampani oulutsira zinthu ndi kuchuluka kwa zopereka. Kufufuza kwasonyeza kuti mabungwe othandiza anthu okhala ndi njira zolankhulirana ndi anthu akuwonjezera 30-50% kuposa amene alibe, malinga ndi kuphedwa kwa kampeniyo. Mkupiti wa Vital ungapangitse mamiliyoni ambiri m'mphindi mwa kuchepetsa chopinga cha ntchito , kapena kupopa pa foni yaing'ainjini kukhoza kukwaniritsa zopereka. Makipo ngati Facebook ndi Instagram aphatikiza zida zako, kulola ndalama zosapindulitsa kusonkhanitsa popanda kutumiza ogwiritsira ntchito ku malo akunja. Pambuyo pa kutumiza mphatso zapambuku. Pamodzi, zopereka zapambutsirapo zapamtima, zina zoperekera malonda a pa Intaneti, anawonjezera 17% poyerekezera ndi chaka chimodzi chapitapo.

Ntchito Yodzipereka

Malo osungirako zinthu a makampani ochezera anthambi amapambana kusonkhanitsa antchito odzifunira pa Intaneti ndi pa Intaneti. Makampani odzipereka pa ntchito zaumoyo ku mabanki a chakudya, malo othandizira ofera tsoka, kapena malo oyeretsera anthu akakhala pamalo amodzi mwa kugwiritsa ntchito zida za papulatifomu zotsatsatsa malonda. Kudzipereka kwenikweni – monga kuphunzitsa, kukhutulira, kapena kulowa m'zolembamo zinthu zimene zili bwino chifukwa chakuti kupempha kuti muchite ntchitoyikizidwa m'mabungwe ndi nkhani. Masewerawa amene akusonyeza umboni kuchokera kwa antchito odzipereka amakono, amasonyeza zothandiza anthu odziperekawo kugwiritsa ntchito mamepu a achinyamata, ndipo amapereka zikwangwani zooneka bwino zosintha anthu. [FLT: #VUNUTE .[FLD .FUMENTOLD]

Kuzindikira ndi Kusintha kwa Maganizo

Kuposa zopereka ndi antchito odzifunira, makampani a zapanthambi asintha kudziŵitsa kwa anthu ndi malingaliro awo ku nkhani zofunika. Mkupiti wochitidwa bwino ukhoza kuphunzitsa mamiliyoni a anthu ponena za chochititsa chimene poyamba sichinasamaliridwe kwambiri. Mwachitsanzo, # MeToo . Mkupiti wapadziko lonse wasintha kukambirana za kugonana, kutsogolera kusintha kwa malamulo m'malo antchito ndi m'mabungwe a malamulo. Mofananamo, #PlastFreeJuly[ wachititsa kuchepetsa kwa kamodzi kwa pulasitiki. Kuyankha kofulumira kwa zochitika: m'maola a tsoka lachilengedwe, osapanga mapangano angawonjezetse, madandaulo, ndi otsogolera ku ntchito yophunzitsa yoyenerera imeneyi.

Mavuto ndi Zoopsa

Kuwakayikira

Ufulu womwe umapindulitsa makampani othandiza anthu ungachititsenso kuti ayambe kukopeka ndi nkhani zabodza. Akanema oipa angapange mapepala opereka onyenga, kuulutsa ziŵerengero zonyenga, kapena kulanda anthu otchuka kuti afalitse mabodza. Ngakhale makampani ongowaganizira bwino angagaŵane mosadziŵa kapena molakwika. Kukhulupirira, kukadaso, n’kovuta kwambiri kumanganso. Kuyenera kugwiritsa ntchito njira zopimira, kugwirizana ndi mfundo za pulatifomu zoyendera mfundo zonyenga, ndi kupereka maumboni omveka kwa ovomerezeka ndi ogwirizana ndi mfundo za boma. Kuona kulembera ndi njira kungatsimikizire opereka chithandizo. #Pemicrogies of Most . [FLD:] Pa nthawi ya COVD'19 kuonetsa kuti anthu opereka chithandizo kapena onyenga a zauchigawanya. Osadziŵanso kuti anthu apereke chidziŵitso chapo. Otsutsa nkhani zaunyiridwa ndi ogwirizana asanayambe kutsimikizira kuti agwirizane.

Kulephera kwa Malamulo a Chikhalidwe

Masiteshoni a zaufayale asintha kaŵirikaŵiri ma algorith awo, kaŵirikaŵiri amachotsa zolembedwa ndi mapepala ndi phindu lopanda phindu loyanja kutsatsa. Ndende zambiri zothandizira anthu zawona kutsika kwa zinthu zofunikira pa zaka zingapo zapitazo, zikumapangitsa kulimba kochirikiza popanda ndalama zowonjezera mapepala kapena zilengezo. Masinthidwe a Facebook a a alglism mu 2018, mwachitsanzo, anachepetsa kuwoneka kwa mapepala olembedwa m'nkhani, kukakamiza maluso osadalira pa njira zolipidwa kapena kugawana ndi antchito. Kumanga maenjelo, makampani a makampaniwa ayenera kupanga manambala a mapepala ndi makampani ena otsalira malonda kuwonjezera ntchito za m'chitaganya kulimbikitsa kugawana ndi ena odalirika m'malo mwa kudalira pa kugaŵira ndalama za wailesi.

Kutopa ndi Kukhuta

Ndi ndawala zikwizikwi zoperekera chithandizo zofuna chisamaliro tsiku ndi tsiku, omvetsera angatope, kukhala ofooka kuti apereke. Kuchuluka kosalekeza kwa nkhani zomvetsa chisoni, kuchonderera kofulumira, ndi zopempha za zopereka kungatsogolere ku kuzima chifundo , kumene openyerera amaleka kuchita chifukwa cha kusoŵa. Olinganiza a kampani ayenera kulinganiza kulinganiza changu ndi chiyembekezo, kusonyeza kupita patsogolo ndi chiyambukiro mmalo mwa kuvutika kokha. Kugwetsa nkhani za mkupiti, kugwiritsira ntchito nthabwala kapena luso (monga ndi [[FLT: 0]]# NoMakeupnikie ), ndi kupatsa otsatira lingaliro la bungwe la othandizira kutopa. Kuwonjezerapo, nthaŵi: kuponya zopereka zambiri m'nyengo yaifupi

Kupambana Mkupiti

Zinthu Zodabwitsa Kwambiri

Monga, zigawo, ndi ndemanga ndi zopanda pake zimene sizigwirizana ndi chiyambukiro chenicheni cha dziko nthaŵi zonse. Mabungwe anzeru amalemba zizindikiro zakuya monga kutsegulira ndi kupyola pamlingo wa masamba, kutembenuza (mapesenti a ogwiritsira ntchito amene amamaliza zopereka), mtengo pa perfiki, ndi mtengo wa moyo wa opereka atsopano. Zipangizo za mayanjano zingapereke ndalama ku malo enaake kapena zisonkhezero, kulola mabungwe a anthu kuŵerengera kubwerera pa zoikizira ndalama. Mwachitsanzo, #Giving Trues Day , ndi mtengo wa moyo wa anthu atsopano. Zoyendera za makompyuta a makompyuta angaperekeze kuyang'anira zonse ziŵirizo ndi ndalama zenizeni zokwezedwa pakati pa mabungwe. Popanda kuyerekezera, kugwiritsa ntchito ntchito ntchito ndandanda yamphamvu yopindulitsa.

Kuloŵa Umodzi pa Chipilala ndi Kutenga Usilikali Kwanthaŵi Yaitali

Kutumiza chopereka cha anthu odzipereka ku malo a za mayanjano kuli kovuta chifukwa ogwiritsa ntchito kaŵirikaŵiri amafufuza njira zambiri asanachitepo kanthu. Kujambula mapikica ambiri kumathandiza kumvetsa ulendo wonse wa makasitomala – mwinamwake wowagwiritsira ntchito anaona nkhani ya Istagram, kenaka anakayendera webusaiti ya anthu odzipereka, ndipo pomalizira pake atalandira kalata. Ntchito ya opatsira ntchito ya zamalonda ingakhale yosonkhezera kuzindikira kwa poyamba m'malo mwa kutembenuza komaliza. Kudzipereka kwa nthaŵi yaitali nkofunikanso: mkulimbana sikuyenera kusumika pa opereka mphatso yoyamba koma pa kukwaniritsa. Post-campign , amayamikira, ndi kufunsikira pa ziyambukiro zoperekedwa ndi ochirikiza a pa manyuzi a anthu. [F:]

Malangizo a M’tsogolo

Mapulaneti Omangirana

Pamene makompyuta a za makampani asintha, mapulatifomu atsopano ndi mafomu amapatsa mwayi watsopano wa makampani othandizira anthu. Malo ochezera a anthu, ma platifomu otetezeredwa ndi ma blocking thitting (m., The Giving Block for stoptureurrency), ndi malo ozungulira onga Roblox ndi Fortnite amayesedwa kale. Kugwirizana ndi osonkhezera ena kwachititsa anthu kukwera mamiliyoni ambiri kupyolera mwa makampani a ndalama zopereka ndalama zokhala ndi moyo. Kuphatikizapo zotsatsa malonda zenizeni zimene nthaŵi iliyonse wogwiritsa ntchito ntchito amagaŵana ndi njira zina zatsopano. Olandira masiteji a poyamba monga Calgomeo (kukambirana) ndi mapepala a pa Substerin apezanso njira zatsopano zomapanga zinthu.

Kudziimira pawokha

Luntha lopanga likuyamba kusintha mmene makampani othandizira anthu akufunira ndi kuonera. Al angapende makambitsirano a za mayanjano a anthu kuti adziŵe zimene zikubuka, kuneneratu kuti ndi mauthenga ati amene amamveka ndi anthu ena, ndipo ngakhale kutulutsa mauthenga a vidiyo oyamikira munthu aliyense payekha. Chambots pamapulatifomu onga Facebook Message angayang'ane ndi kutumiza zoperekazo, kupereka njira zothandizira, ndi kupereka mayankho a mwamsanga panthaŵi ya mavuto. Komabe, kupenda kwabwino kwa zachinsinsi ndi kukondera kuyenera kuperekedwa. Makina osavomereza AICOI - ndi kuvomereza kwapadera – kuwala – kudzakhala bwino kuti apirire popanda kudalirana. [FLT:]

Kumaliza

Makampani oulutsira nkhani asintha kwambiri ntchito za makampani a zaumoyo ndi kutumiza chithandizo. Kukhoza kwawo kufalitsa uthenga padziko lonse, kugwirizanitsa malingaliro, ndi kulimbikitsa thupi la ndalama ndi kuchirikiza zonse ziŵiri zaufulu n’zosayerekezereka ndi njira zamwambo. Akachita zimenezi ndi kusimbirana, kugwirizana kolondola, ndi kuyesa kwambiri, kukhoza kusintha zotsatira za kuthandizira anthu ovutika ndi chithandizo cha mankhwala. Komabe mphamvu zomwe zimathandiza kuti mavairasi athetse chipambano zikuyambitsanso mavuto aakulu: kusagwirizana kwa maalamu, kutopa, kutopa, ndi kudalirana. Pamene sayansi yothandiza anthu ikupitiriza kukonza zinthu, iyenera kukhalabe yolimba, yabwino, ndi yosumika maganizo pa ziyambukiro zenizeni m'malo chabe. Mtsogolo mwa kukonzanso zinthu, kugwirizana ndi kukonza zinthu, ndi kukonzanso zinthu, koma kusintha kwa anthu, ndi kusintha kwa moyo wa munthu.