Table of Contents
Kodi Kupotoza Anthu N’kutani?
Kufufuza kopotoka kuli njira yosasintha yokhalira ndi maganizo ogwiritsidwa ntchito m'zandale, kukopa, ndi kufufuza za m'mafakitale. Mosiyana ndi kufufuza kovomerezeka kumene kumafuna kupima malingaliro a anthu popanda kuloŵerera, kukakamiza kufufuza kwapangidwa kwa n’kusintha kapena kugwiritsa ntchito kukopa kwa anthu otsutsa. Amakwaniritsa zimenezi mwa kupereka mafunso olemetsa, kufalitsa chidziŵitso chosokeretsa kapena cholakwika chonena za wotsutsayo, kapena kugwiritsa ntchito mawu odzutsa maganizo ogwirizana ndi mapeto oikidwiratu. Mawu akuti “kufufuza kwa [1] adatchuka m'ma 1990, ngakhale kuti kuchitidwa kwa zaka makumi ambiri zapitazo, ngakhale kuti kufufuza kochitidwa moyenera kuti apeŵe.
Mwachitsanzo, kufufuza kokakamiza kungafunse kuti: “Kodi mungakhale ndi kuthekera kochepa kwa kuvota kwa Candidate A ngati mukudziŵa kuti iwo anachirikiza chiwonjezeko cha msonkho pa mabanja a m'kalasi lapakati? [1] Ngakhale ngati lingalirolo liri lonama kapena lopambanitsa, mafakitale okayikira maganizo a munthu wofuna kufunsa. Mabungwe ofufuza, monga ngati bungwe la American Association for Public Opintective Research (AFOR), amatsutsa mwamphamvu kufunsira kukhala kopanda pake ndi kovulaza kufufuza kokhulupirika. Mosasamala kanthu za zimenezi, ofufuza andale ndi magulu a zikondwerero akupitirizabe kugwiritsa ntchito ntchito ntchito zofufuza chifukwa chakuti n’zothandiza pomasinthasinthasintha.
Kuzindikira kusiyana kwa kufufuza kwenikweni ndi kufufuza kokakamiza n’kovuta. Kufufuza kwa m'malamulo kumagwiritsa ntchito zitsanzo zongoyerekezera, mawu osaloŵerera, ndi njira zoonekera. Kufufuza kwa makampani kaŵirikaŵiri kumanyalanyaza chitetezo chimenechi, kuchititsa anthu ena kukhala ndi mafunso amene sakufuna kuti afufuzidwe mwamsanga koma kuti asinthe maganizo.
Kusintha kwa Makina Opotoka
Kusamuka kwa kukakamiza anthu kubwerera ku mafoni a panja ndi mafoni a khomo kupita ku mapulatifomu a manambala ndi mafoni kwakulitsa kwambiri mlingo wake, liŵiro, ndi kuvuta. Kumene banki ya foni yamwambo ingafikire mabanja mazana angapo madzulo alionse, mkupiti wa magetsi ungaulutse zikwi makumi ambiri za mafunso opotoka m’mphindi zochepa. Kusintha kumeneku kwakhala kukuwonjezeka ndi makiyilo atatu ochititsa mphamvu: [FLT: 0] data yosungiramo, [[FLT:]], yokhala ndi mitu yochititsa chidwi yokhudza anthu, ndi mafunso otsalira m'mafoni, kapena m'mafoni, kapena m'makompyuta.
Makope Monga Msampha wa Kupotoza
Mail idakali imodzi ya magalimoto ogula ndalama zambiri pofufuza. Makampani andale ndi magulu a anthu olemba mabuku amapanga mameseji aakulu kudzera m'zikalata zachikwangwani, zopereka, kapena zolemba za anthu ogula. Ngati pali ndandanda, ndawala ingatumize kufufuza kwachidule kumene kumaoneka ngati njira yopezera yankho koma ili ndi mafunso otsogolera. Chifukwa chakuti mameseji angakhudzidwe (m’njira, “Hi Jane, tikufuna lingaliro lanu pa nkhani ya m'dera lanu”), ziŵerengero za kuyankha kaŵirikaŵiri zimaposa za telefoni zozizira.
Mapulatifomu opita patsogolo amalola A/B Kuyesa kwa mizera ya nkhani ndi dongosolo la mafunso, limodzinso ndi kulondola ziŵerengero zotseguka, chofoza kupyola pa mlingo, ndi nthaŵi yothetsedwa pa funso lililonse. Masamu ameneŵa amathandizira kubwereranso m'njira ya m'kampeni yoikapo tizilombo tating'ono, kuwathandiza kukonza mauthenga otsatira. Komabe, maimelo-om'mbiri yosonkhezera kuyang'ana kuyang'anizana ndi mavuto amene amakumana nawo [1] Makampani ambiri otsatsa makalata kuti apereke [1]so a kawirika kawirikawiri a kugwiritsira ntchito mapepala ndi miseti yolembera yoyera kuti akonzeretsa malonda.
Kusankha Zoonera Ma TV ndi Ma TV
Makompyuta a za makompyuta akhala malo oyamba ofufuzira makompyuta. Facebook, Istagram, X (yakale Titter), ndi ngakhale TikTok amapereka njira zolozera katundu kuchokera pa msinkhu, malo, malo, ndale, zikondwerero, ndi makhalidwe akale. Mkupiti ungapange “kufufuza kwachidziŵitso . Kufunsa funso limodzi lolemera [1] monga “Kodi mumachirikiza ntchito yatsopano ya meya yokwera mtengo?" ndipo kenaka kupima chipangano cha kudziŵikitsa projekiti yothekera ya project.
Kufufuza kokhudzana ndi macheza kumachititsa anthu kuona ngati kuti pali kukambirana kwamwayi kusiyana ndi kufufuza kwachikhalidwe. Ogwiritsa ntchito foni sangaone kuti akupotoza. Mwachitsanzo, kufunsa kwachikwiku kufunsa kuti “Ndani amene ali woipa kwambiri: Wofuna X kapena Wansidate Y? Ndi buku lolimbikitsa kufufuza. Kumachititsa kusankha koŵiri konse kuti kukhale kachiphuphu, mosasamala kanthu za yankho la wofuna kuyankha. Ma-algoria a Social lulution amakulitsa kufufuza kwa ogwiritsira ntchito amene ali othekera kuloŵa m’gululo, kupanga buku lochititsa kufunsa kuti apeze chidziŵitso chandale.
N’zofunika kuti makampani a zaumoyo akonze njira zawo kuti achepetse njira zina zandale zotsatsa malonda, koma kukakamiza anthu kutsatsa malonda kaŵirikaŵiri kuchitika chifukwa chakuti amalembedwa monga “kufufuza kwapamwamba” kapena“ kutsatsa malonda a mkupiti wa nyuki. Makampani ambiri amalengeza okha, kusiya malo a kugonana.
Kufufuza pa Intaneti ndi Masamba Osonyeza Kuyenda Pansi
Mawebusaiti opatulidwa ndi masamba otera amapereka malo otetezeka kaamba ka kufunsira kwa nthaŵi yaitali. Mkupiti ungapange njira yamitundumitundu imene imayamba ndi mafunso owonekera kukhala opanda kugaŵikana ndi kuyambitsa pang'onopang'ono zinthu zotsogolera. Masamba ameneŵa amagawidwa mosavuta ndi ziphaso (mwachidule, t.co) kapena QR pa zilembo za ndege ndi zizindikiro za pabwalo.
Kupanga Web n’kovuta kwambiri pano. Tsamba liyenera kudzaza mofulumira pa zipangizo zonse ndi kusintha ukulu wake. Ngati kufufuza kumatenga masekondi oposa aŵiri kuonekera kapena kufuna kuwonjezera mphamvu pa foni, kutsika kwa mphamvu. Masamba oponyerapo masiku ano amagwiritsira ntchito [[FLT: 0] malo osungirako zinthu [[FLT:] ndi kugwiritsa ntchito mapulogalamu apadera [[FLT:] ndi [FLT] kuwonjezera zinthu (monga “mwatsala! uthenga)) kuti anthu adzipereke. Mapeto akumbuyo amasonkhanitsa osati mayankho okha koma mameta: AIP, chipangizo, chipangizo chodutswa, chodutsira mawu, ndi mapulogalamu, zimene zimadziŵikidwa ndi ma moŵala, zimene zimadziŵikitsa thandizo kapena ma mobebe.
Kuyembekezera Kuyenda Pamanja kwa Anthu Ambiri
Ndi maweb 60% a maweb amene tsopano akuchokera ku zipangizo zamakono, njira iliyonse yoyendetsera popule imayenera kukhala yapadera. Kufufuza kumene kumagwira ntchito bwino kwambiri pa kompyuta koma kuli pa foni kuwonongera zinthu zimene zingathe kuchitika pa kampeni ndi malo ena ake. Mafoni amayenda bwino kuposa mmene amaonekera mwa kuyang'anira kwa munthu, njira zodziŵira zinthu, ndiponso ngakhale kugwirizanitsa SMS.
Kupanga Zinthu Mochititsa Chidwi Ndiponso Kudziŵa Kugwiritsa Ntchito
Kufufuza koyendera ndi magalimoto kuyenera kukhala ndi mabatani aakulu, opikinikika (pafupifupi 44×44), kupukusa, ndi zilembo zokhoza kulembedwa popanda kupepukirapo kuwonjezera . Mafunso ayenera kuoneka popanda kutseguka pambali, ndipo chiŵerengero cha mafunso chiyenera kukhala chochepetsera kuchuluka kwa zinthu. Magawo otsika a pansi pamutu amavuta pa zikopa zazing'ono; mabatani a wailesi kapena maspiraski amagwira ntchito bwino. FUTY] ndi kamphindi wa UX [1]
Kuwonjezerapo, ogwiritsira ntchito apamsewu kaŵirikaŵiri amakhala pa malo oyendera, chotero kufufuzako kuyenera kudzaza mwamsanga 4G/5G gwirizanitsidwa ndi . Kugwiritsira ntchito Tetret Gurey Network (CDN) ndi kupopera zithunzi (ngati ziripo) ziri machitachita otsatizana. Chonulirapo chonse ndicho kupanga chokumana nachocho kukhala chopanda kuyesayesa . Chifukwa chakuti mphamvu yokakamiza ya kusanthula iri m’mphamvu yake ya kuika uthenga pamaso pa zitsutso zoyankha.
Kufalitsa Zilengezo ndi Machenjera a Aapp
Maprogramu apamanja [1] Mokulira aja a nkhani, nyengo, kapena zosangulutsa . Ndimwaŵi wapadera wa kukakamiza. Mkupiti ungapereke chidziŵitso chokakamiza chotumizidwa ku mpambo wa ogwiritsira ntchito apulogalamu woikidwiratu: “Kufufuza kofulumira: Kodi mumavomereza kuyendetsa galimoto kwa bungwe la mzinda? [1] Kugwiritsira ntchito chidziŵitsocho kutsegula kufufuza kofunsa mmodzi mkati mwa app. Chifukwa chakuti zizindikiro zimenezi zimawonekera pa pulogalamu, iwo amatcherera chisamaliro ngakhale pamene wogwiritsa ntchitoyo sakufuna kufunafuna.
Kutumiza mauthenga kuli ndi ziŵerengero zapamwamba (kaŵirikaŵiri 20-40% kaamba ka mpambo wolembedwa bwino) poyerekezera ndi makope. Iwo amamvanso mofulumira ndi kuchepera “m'poyera” ngati wogwiritsira ntchitoyo wasankha zinthu zina. Komabe, kugwiritsira ntchito mopambanitsa kumatsogolera ku kudziŵitsa ndi kutumiza. Chifukwa chake ndawala zadziko zimagwiritsira ntchito kutsata zizindikiro mosatsatirika koma mwadongosolo [1] kaŵirikaŵiri m'masabata omalizira asanasankhe, pamene chithunzi chirichonse chikhala.
Kuipitsa kwa SMS
Kufufuza Short Message Service (SMS) ndi njira ina yoyambirira yopitira. Kampeni zimatumiza uthenga ndi kampani yofufuzira kapena kufunsa funso mwachindunji kudzera mwa yankho la mawu. SMS yafika pafupi ndi dziko lonse (pafupifupi foni iliyonse ya m'manja imathandiza kulemba mawu) ndi kutsegula mpata woposa 90%. Kukakamiza kufufuza kungaŵerengedwe kuti: “Hi, iyi ndi Project yofufuza ya Voter. Kuyankha kuti ‘ YAIS ngati mukhulupirira kuti misonkhoma iyenera kutsekedwa. yankhani kuti ‘ N’chifukwa chiyani ngati simunalowerere?” Ngakhale kuti funsolo silili lokhudza mbali ina, fram ingakakamize olandira yankho lapadera.
Chifukwa chakuti SMS imayang'aniridwa (ku U.S. ndi TCPA ndi CTIA zitsogozo ), ndawala ziyenera kupezedwa asanavomereze kapena kugwiritsira ntchito mapulatifomu a ausinkhu wanu olemba mawu ogwirizana ndi malamulo. Zida zodzifunira zonga Twilio kapena Hustu zilola antchito a mkupiti kutumiza mazana ambiri a malemba odzisankhira pa ola limodzi, aliyense wokhala ndi chigwirizano chapadera. Upandu wa kuikidwa chizindikiro monga syncream ngwapadera, maprogramu ambiri a mkupiti wankhondo tsopano amagwiritsira ntchito “opt-in". SMS imapangidwa kuchokera ku misonkhano, zochitika, kapena zopereka zapatsirapo zapasa.
Kulemba Zinthu Zolembedwa Bwino Ndiponso Zothandiza Kumvetsa Zinthu
Imodzi ya mapindu aakulu a makompyuta ndi mafoni ndi makompyuta ndiyo kuchuluka kwa chidziŵitso chimene amapanga [1] kuposa “yes / io”. Mapulatifomu amakono amakopa malankhulidwe onse, kutheketsa ndawala zowongolera mauthenga awo panthaŵi yeniyeni ndi kupanga mfundo zatsatanetsatane zovotera.
Kulandira Koona kwa Nthaŵi
Kufufuza kwa pa magetsi kumaloŵetsa mayankho a ma flashboard yomwe imasonyeza kumaliza, avareji ya nthaŵi pa funso, ndi kuwonongeka kwa chiŵerengero cha anthu. Ngati funso lina likupangitsa kugwa kwa nyukiliya, mkupitiwo ungasinthe mwamsanga mawu kapena kunyalanyaza nzeru. Kukhoza kumeneku kunali kosatheka ndi kukakamiza anthu kufunsira mafoni, kumene zotsatirapo zinangokhalapo pambuyo potha pulogalamu yoitanira anthu. Kuyendera nthaŵi yeniyeni kumalolanso mkupiti kuti anthu apeze [[[FLT:]] kugwirizanitsa ndi anthu ena. (g., kugonjera kochuluka kuchokera ku keyala imodzimodziyo) ndi mayankho onyenga.
A/B Kuyesa ndi Kufunsa Kochititsa Chidwi
Kampeni zingayende ndi mitundu yambiri ya kufunsira kwa nthaŵi imodzi kuti adziŵe kuti ndi kukopa kotani kumene kuli kokopa kwambiri. Mwachitsanzo, theka la ofunsidwawo angawone kuti “Kodi mungachirikize misonkho yapamwamba yokonzera misewu? [1] pamene theka linalo likuwona kuti: “Kodi mungachirikize kuwonjezereka kochepa kwa msonkho wanu kukonza mabowo oopsa? Kusiyana kwa mabowo a m'maboti oopsa? . Kusiyana kwa mayankhidwe, kuphatikizapo mafunso otsatiridwa, sikumavumbula kokha zimene anthu amaganiza koma [Makalata:1] amawasonkhezera.
Kugwirizana ndi Kujambula Magetsi
Kupinikiza zinthu zopanda pake kwa magetsi sikumakhala m'chimbudzi. Nthaŵi zambiri kumagwirizanitsidwa ndi mafaelo a voti, opasa otchuka, a zaundula, ndi a zachinsinsi (kuŵerenga kwapamseri, magazini, mwini galimoto). Kusintha kumeneku kumachititsa mkupiti kugawiratu “kampeni yoyankha iliyonse" ndiyeno kumayang'ana ndi kutsata ndi kutsatsa malonda otsatsa malonda otsatizana, mabodza, kapena ngakhale otumiza makalata. Kufufuzako kumatumikira monga chida cha [[FLT: 0], chodziŵikizira malingaliro okha komanso zinthu zina. Mwachitsanzo, munthu amene amavomereza kwambiri ndi kutchuka kwa thanzi lake angalandire chikalata chogwirizana ndi chikalata cha zaungwe cha zaumoyo.
Kusamalira Kwalamulo ndi Kwalamulo
Kusintha kwa makompyuta ofufuza zinthu pa kompyuta kumakweza mbendera zofiira kwambiri za makhalidwe abwino chifukwa chakuti zinakonzedwa kuti zizinyenga kapena kuzigwiritsa ntchito, zimasokoneza anthu pofufuza. Kuwonjezera apo, zikhoza kuchititsa kuti anthu asamakhulupirire malamulo a masankho m’mayiko amene amafunika kuti anthu azilankhulana pa zandale.
Kusiyanitsa Zoipitsa Zokoka ndi Zochita za Anthu ndi Kafukufuku Woyenera
Makampani ofufuza otsatira malamulo okhwima: amadzidziŵikitsa okha, amafotokoza cholinga cha kufufuzako, ndi kusatchula mayankho. Kufufuza kwa makampani kaŵirikaŵiri kumaswa malamulo ameneŵa. Kufufuza kokakamiza kungaoneke ngati kochokera ku bungwe lofufuza la osakhala apartistan pamene kwenikweni kulipiriridwa ndi bungwe la Super PAC. Ambiri amapangidwa ndi kutumiza chidziŵitso [ pansi pa chionetsero cha “kugawana, kenako gwiritsira ntchito chidziŵitsocho kaamba ka ndalama zapansi kapena kukopa kwa mtsogolo.
Kuthandiza anthu kudziŵa mafufuzidwe okakamiza, mabungwe onga AAPOR amapereka zitsogozo: Funani mawu a mafunso osatsutsika, ndemanga yochirikizidwa bwino, ndi kusoŵeka kwa chidziŵitso choipa ponena za wofunsira aliyense kapena chinthu chimene chikuikidwa m'mafunso. Ngati “kufufuza” kwakukulukulu kumakuuzani mfundo mmalo mwa kufunsa lingaliro lanu, kulidi kusanthula kokakamiza.
Kukonzanso ndi Kuchita Zinthu Zabwino Kwambiri
Ku United States, lamulo la boma silimalamulira mwachindunji kufufuza kochitidwa, koma maboma angapo (m., Iowa, Kentucky, Nevada) adakhazikitsa malamulo ofuna kuvumbulidwa kwa wochirikiza ndi kuchepetsa ndemanga zina zonama. Federal Communications Commissions Commission (FCC) imalamuliranso malamulo ozemba ndi mabuku olembedwa ndi olembedwa ndi ochitidwa ndi ongofuna, amene angatsenderere SMS ndi kukakamiza kufufuza kocholoŵana. Padziko lonse, General Data Protection Regpective Regation (GPR) ku Ulaya kuti apeze chivomerezo cholutsiratu ntchito chidziŵitso ndi kulola anthu kuchotsamo chidziŵitso chawo cha magetsi chimene chimapangitsa kusanthula kopenya mocholoŵa modabwitsa kwambiri mu EUNI.
Mosasamala kanthu za malamulo ameneŵa, kusungitsa lamulo kuli kopanda pake. Kufufuza kochitidwa m'malo alamulo, makamaka pamene agwiritsira ntchito malo a mapulatifomu achitatu ozikidwa kumaiko akunja. Mchitidwe wabwino koposa kwa gulu lirilonse ngwakuwonekera poyera ponena za kuchirikiza ndalama, kupeŵa mabodza modzifunira, ndi kupeŵa kugwiritsira ntchito zolembedwa pa chifuno china chilichonse chotchulidwa. Kupanda apo, ngozi ya kuwonongeka kwa mbiri ndi kachitidwe kalamulo imaposa phindu la kachitidwe.
Mapindu ndi Zolephera
Kufufuza pa Intaneti ndi pa magalimoto oyenda kumapereka mapindu osatsutsika kwa akampeni ndi andale, koma kulinso ndi mavuto aakulu amene madokotala ayenera kupenda.
Kuwonjezera Malipiro ndi Kukhupuka
Kufufuza kwa magetsi kungafikire anthu zikwi zambiri kaamba ka yankho la kuyankha pa foni imodzi, poyerekezera ndi madola angapo pa kufunsa mafunso ofufuza pa telefoni. Kusankha maalgoritimenti pa Facebook ndi Google kutheketsa ndawala za ku kampani yovota m'madera ena, kupanga kuŵerengera kwa dola iliyonse. Zopanga zenizeni zimalola masinthidwe ofulumira, ndi maluso ambiri a makompyuta (mavidiyo ojambula, zithunzi, ma skinals) kuchititsa kusanthula koposerapo kuposa kulira kwa foni.
Mfundo Zomwe Zingayambitse Vutoli
Ngakhale kuti pali ubwino umenewu, makompyuta ndi mafoni ndi magalimoto saimira mayeso amwambo ofufuza zinthu. Iwo amadalira pa masamu oyenerera (amene ali ndi intaneti, kupezeka kwa Intaneti, kapena maakaunti a za makompyuta), amene akutanthauza achinyamata, a m’mizinda, ndi anthu ambiri osunga anthu. Kuwonjezera apo, kusadziwika kwa intaneti kumalimbikitsa “mayankhidwe a" ndi kugonjera kochuluka kwa munthu mmodzi. Nthaŵi zambiri akampeni amagwiritsa ntchito makikesi ndi machekesi kuti achepetse zimenezi, koma anthu otsimikiza kuti atha kuwanyalanyaza mosavuta.
Ndiponso, kukakamiza anthu kufunsira zinthu ndi mafunso omwe, kugwiritsa ntchito njira zolakwika, ndi kuchirikiza chinyengo, kumapanga chidziŵitso chopezeka. Ngakhale ngati ndawala itakhala ndi mayankho 50,000, iwo sangatsimikizire ngati mayankhowo akusonyeza malingaliro enieni kapena zotsatirapo za kupotozako. Zimenezi n’zodabwitsa kwambiri pa mtima wofuna kusanthula: njirayi inapangidwa kuti isinthe, koma ochirikiza ake nthaŵi zambiri amagwiritsa ntchito zotsatirazo ngati kuti siikuyesedwa bwino.
Kuwononga Makina kwa Makina Kukuchitika M’tsogolo
Monga mmene luso la zopangapanga likupitirizirabe, njira zimene anthu amafufuzira n’zofunika kwambiri.
Choyamba, luntha lopanga [[FLT: 1] lidzatheketsa kusanthula kopambanitsa. A Comment raillets ikhoza kukhala ndi makambitsirano achibadwa a zinenero ndi ofunsidwa, kusintha mafunso ozikidwa pa mkhalidwe wa malingaliro wa wowagwiritsira ntchito kapena mayankho apita. Zimenezi zingapangitse kusanthula kochenjera ndi kogwira mtima kwambiri.
Chachiŵiri, pulojekiti pa mapulatifomu monga Snapchat ndi Instagram Study imapereka njira yatsopano. Kufufuza kokakamiza konga kusanthula kwachiŵiri kwa nkhani kumatha pambuyo pa maola 24, kukuchititsa kukhala kovuta kwa ofufuza kapena atolankhani kusunga ndi kupenda. Zimenezi zimachepetsa kuŵerengera ndi kuwonjezera kuthekera kwa kuchitiridwa nkhanza.
Chachitatu, chitsenderezo cha boma [ chingasonkhezere kuonekera . Kukambitsirana kwa bungwe la European Union's Digital Services Act ndi kuulutsidwa kwa pa Intaneti kwa ndale zadziko kungasonkhezere mapulatifomu kusindikiza mapepala ofufuza momvekera bwino kapena kufuna ochirikiza kugwiritsa ntchito. Ngati malamulo otero atsatiridwa, mtengo ndi kuyesayesa kofunikira kuchititsa kufufuza kwachinsinsi kudzakwera, kungachepetse kufalikira kwake.
Kusintha kwa makompyuta ndi kayendedwe kwangopangitsa kuti munthu adziwe mofulumira, wotsika mtengo, ndiponso wovuta kwambiri kuzindikira. Kwa anthu wamba, kudziteteza kwabwino kumakhala koopsa: asanayankhe funso lililonse lofufuzira, funsani amene akulichirikiza ndi chifukwa chake akufunsa. Yankholo lingavumbule zambiri ponena za kusanthulakokoko kuposa zimene akusonkhanitsa.