Mphamvu ya Mkupiti wa Kusintha kwa Chigwirizano Chaukulu

Kumvetsetsa Maunansi Ochititsa Chidwi a Anthu Kaamba ka Kusintha kwa Ntchito

Ndemanga zaunansi wa anthu zakhala zikugwiritsidwa ntchito kwa nthaŵi yaitali monga njira yopangira nkhani, kukulitsa chidaliro, ndi kusonkhezera malingaliro a anthu. Mwachibadwa, zoyesayesa zimenezi zachitidwa ndi bungwe limodzi(makoripoti, mabungwe a boma, kapena makampani osapanga phindu(kugwira ntchito . Komabe, pamene makampani a PR apangidwa mogwirizana, kubweretsa pamodzi osungitsa mitengo osiyanasiyana monga magulu a anthu, boma la kumaloko, makampani, ndi nzika, kuthekera kwawo kwa kupangitsa kusintha kwa masinthidwe a boma. Unansi wa anthu si ntchito wamba yongosankha ; ndi mphamvu yogwirizana ndi mphamvu yachigwirizano ya kukambirana nkhani zovuta za anthu, mawu oimba, ndi kuchirikiza kukonzanso chitaganya.

PR yogwirizana ndi kusintha kwa anthu imadalira pa mfundo yakuti palibe gulu limodzi limene limapereka mayankho ake kapena zinthu zina. Mwa kuphatikiza ukatswiri, madongosolo, ndi kukhulupirika, anthu angapange makampani amene amayendera kwambiri anthu ongowafuna ndi kukwaniritsa zinthu zimene sizingatheke. Njira imeneyi imathandiza kwambiri makamaka pankhani monga za thanzi la anthu, kusungika kwa malo okhala, maphunziro, ndi kutetezeka kwa anthu, kumene kugwirizana kwa magulu ampatuko n’kofunika kuti zinthu ziyende bwino nthaŵi yaitali.

Mapindu a Maunansi Ofala a Anthu

Kumvetsa ubwino wa zimenezi kumathandiza kuti mabungwe azipanga ndalama zothandizira anthu kuti agwirizane ndi anzawo komanso kumathandiza kuti ntchito yopanga makampaniwo ikhale yopindulitsa.

Kufika Kokulirapo ndi Kumvetsera

Pamene mabungwe ambiri agwirizana, imodzi imabweretsa omvetsera ake, njira zake zolankhulirana, ndi thaundi la chitaganya. Gulu la kumaloko lingakhale ndi odzipereka otsatira ochirikiza ufulu, pamene kuli kwakuti bungwe la boma likhoza kulowa m'mabungwe a kulankhulana ndi maunansi a boma. Mnzawo wa kampani angakhale ndi makampani ndi makampani a antchito ndi makampani. Onsewa, opatulidwa koma osiyana amapanga chiwonkhetso chachikulu kwambiri. Mwachitsanzo, mkupiti wochirikiza kusungitsa madzi ukhoza kufalitsa mauthenga kupyolera pa mapepala a za kampani, manyuzipepala a za makampani a za makampani, ndi mawebusaiti a malonda a kampani a panthaŵi imodzi. Mawebusaiti ameneŵa amatsimikizira kuti uthengawo afika ku zigawo za anthu zimene mwina zingaphonyedwe.

Kugaŵana Ndalama ndi Kuwonongerapo Ndalama

Ndemanga zamphamvu zimalola anthu kugwirizana kugawana ndalama, nthaŵi ya antchito, ukatswiri, ndi zipangizo. Phindu lochepa ndi malingaliro anzeru koma ndalama zochepa zingagwiritsitse ntchito maluso a mnzawo wamkulu. Maseŵero a ndalama zoyendera limodzi ku maziko kapena boma amathandiza kukhala opikisana kwambiri pamene mabungwe ambiri odalirika akuwathandiza. Kugaŵana kwa chuma kumachepetsanso kuyesayesa kwa magulu atatu osiyana kupanga zinthu zofanana, iwo angagwirizane ndi chipangizo chimodzi cha chigawo chankhondo chokwera kwambiri chimene anthu onse akugwiritsa ntchito.

Kuwonjezedwa kwa Kuwoneka ndi Kudalirika

M’nthawi imene anthu ambiri sakukhulupirirana, anthu ambiri ayamba kudalirana kwambiri ngati apeza atsogoleri a boma, akuluakulu a boma, ndi akatswiri odziwa za anthu, ndipo anthu amaona kuti anthu sachita khama kwambiri kuti adzipereke okha komanso kuti azikhala ndi anthu ambiri. Mwachitsanzo, ntchito yowonjezera katemera imakhala yodalirika kwambiri ngati ikhudza anthu osamalira thanzi, atsogoleri achipembedzo, sukulu za m’deralo, ndi mabungwe ena.

Kusintha Chifukwa cha Malingaliro Osiyanasiyana

Oyendetsa malo amodzi abweretsa mavuto osiyanasiyana ndi malingaliro a kulenga. Kugwirizana pakati pa kampani ya zaumisiri, gulu la achinyamata odziwa za umisiri, ndi nyumba zopanda phindu zingatulutse malo atsopano olankhulira anthu opanda nyumba pothandiza anthu mwa mautumiki . Zinthu zikanayambitsa kusagwirizana kwa malingaliro osiyana, ngati zitheka, zimapangitsa njira zatsopano zimene zimasintha ndi kulabadira zinthu zimene anthu amafunikiradi.

Kukhalitsa Ndiponso Kukhalabe Olimba

Mkupiti wa mpikisano woyendetsedwa ndi mabungwe amodzi kaŵirikaŵiri umatha pamene antchito otchuka achoka kapena ndalama zawo zichepa. Ndawala zaukali zimalimba kwambiri chifukwa chakuti wokwatirana naye amagawiridwa. Ngati mnzake walephera, ena angapititse patsogolo ntchitoyo. Kukhala ndi mmodzi kumalimbikitsanso lingaliro la kukhala ndi thayo limodzi, kukumapangitsa kuti zolinga za mkupitiwo zigwirizane ndi ntchito za gulu lililonse zimene zikupitirizabe.

Kufufuza Nkhani: Kumene PR Yochuluka Inasintha

Zitsanzo zenizeni za dziko zimasonyeza mmene mapindu ameneŵa amasinthira kukhala zotulukapo zowoneka.

Kuyamba kwa Mzinda Woyera: Mkupiti wa Kuchepetsa Zakudya wa M’mitundu Yochuluka

Mu 2019, mzinda wa Greenfield unayamba "Dolopo Loyeretsa" kuti ukachite ndi kukwera kwa kutaya nthaka ndi kuchepetsa mlingo. Mkupitiwo unasonkhanitsa pamodzi dipatimenti yoyang'anira zotayidwa za dziko la kamzinda, atatu osapanga phindu, malo a yunivesite a kukhazikika, ndi bungwe la anthu 15 okhala pafupi. Onse aŵiri anapanga mkupiti wa chaka chimodzi wosonyeza zochitika zaudongo, maphunziro apakhomo okonzedwanso, mipikisano ya sukulu, ndi chitokosoko cha anthu otchedwa # CHEALCity Challenge.

Njira yogwirizanayi inathandiza kuti anthu ayambe kugwiritsa ntchito bwino zipangizo: mzindawu unkapereka mabini ndi ntchito zopereka ndalama, antchito odzifunira ophunzitsidwa, yunivesite inachita kafukufuku kuti aone mmene khalidwe la anthu linasinthira, ndipo magulu a anthu oyang'anira nyumba anakhazikitsa magulu okonza nyumba. M’miyezi 18, kukonzanso zinthu zinawonjezeka ndi 34%, ndi zinyalala m'madera okhudzidwa omwe anatsika ndi 27%. Mkupitiwo unayambitsanso minda ya anthu ndi mapulogalamu odzifunira oyera. Chipambano chachikulu chinali kugwiritsa ntchito pamodzi ndi ziwiya zonse zogwiritsa ntchito pamodzi pepala zoimira "Mudzi Wathu, Udindo Wathu.

Programu Ya Safe Street: Kuchepetsa Ngozi za Magalimoto Kudzera m’Mapolisi a M’chitaganya

Safe Streets Project ku Oakdale County imagwira ntchito monga chitsanzo cha kugwirizana pakati pa kusungitsa lamulo, magawo a sukulu, madipatimenti auinjiniya wa pamsewu, ndi makampani a makolo ndi aphunzitsi. Projekiti ya kuchepetsa ngozi za apansi ndi apanjinga pafupi ndi sukulu. Mmalo mwa ndawala yotsika yosungitsa, anzake anapanga njira imodzi: masukulu ophunzitsa zachitetezo kuphatikizana ndi sukulu zapambuyo pa sukulu, apolisi akugwira ntchito maofesi a , dipatimenti ya injini ya injini yoikidwa kukwera denga, ndi PTAs analinganiza mabasi a sukulu oyenda.

Kampeni yogwiritsiridwa ntchito kugaŵirana nkhani za malipoti a apolisi, kugonera m’chipatala, ndi kusoŵa kwa sukulu ku kupita patsogolo kwa chipatala. Pambuyo pa zaka ziŵiri, ngozi zokhudza ana zinachepetsedwa ndi 41%. Chofunika nchakuti, kugwirizana kwa malamulo ndi madera amene kale anali okayikira. Makampani otulutsa ndi a chitaganya anachirikiza uthenga wakuti chisungiko chinali chonulirapo chogwirizana, osati lamulo la apolisi.

Ana Athanzi, Mtsogolo Mwabwino: Kudya Zakudya Zopatsa Thanzi la Mwana

Nkhani yachitatu ndi ya mkupiti wa chakudya cha ana onse wotsogozedwa ndi bungwe la mabanki a chakudya, mabungwe a ana, masukulu, ndi misika ya alimi a m’deralo. Mkupitiwu unalimbikitsa kuti alimi azikhala ndi zakudya zatsopano m’zipululu.

Njira yogwirizana ya PR inaphatikizapo kutumiza mauthenga pamodzi ("Fresh Food ndi ya Aliyense") ndi kugwirizanitsa wailesi ndi manyuzipepala. A Pediatric anagawira zinthu zamaphunziro m'zipatala, manyuzipepala a sukulu anapititsa patsogolo mandandanda a msika, ndipo mabanki a chakudya anapereka makadi a zophikira. Pazaka zitatu, chiŵerengero cha zotulutsira zatsopano m'madera osungidwa chawonjezeka ndi 60%, ndipo kufufuza kunasonyeza kuwongokera kwa 22% m'zipatso za ana ndi kudyetsa ndiwo. Mgwirizanowo ukupitirizabe kukumana ndi makhadi okonza chakudya cha m'mizinda ndi kuphatikizapo ntchito zaulimi.

Mabungwe Omanga ndi Kuthamanga Mogwira Mtima

Ngakhale kuti mapindu ake ngomvekera bwino, kugwirizana sikumangochitika kokha. Kupambana kumafuna kulinganiza mwadala, kumanga zinthu zoyera, ndi kuyang'anira kopitirizabe. Njira zotsatirazi n’zofunika poyambitsa ndi kuchirikiza mkupiti wa PR wothandizana wa kusintha kwa anthu.

Kupanga Maso Amodzi ndi Zonulirapo Zofanana

Mnzake aliyense ayenera kugwirizana pa cholinga chopambanitsa ndi cholinga cholunjika, chosavuta . Izi zimafunikira kukambirana kosavuta poyamba kuti alinganize ntchito, mfundo, ndi zotsatira zokhumba. Zolinga zolembedwa za kuzindikira kapena tchata chovomerezeka zingalinganizire mapangano. Mwachitsanzo, Cean City Itniction adagwiritsira ntchito "Chikalata cha Palamente" chomwe chinafotokoza ntchito ya chiŵalo chilichonse, zopereka za chuma, ndi malamulo olankhulirana.

Kumanga Kulankhulana Kotseguka ndi Kuŵerengera

Kulankhulana kwanthaŵi zonse, koonekeratu ndiko chinthu chofunika kwambiri pogwirizanitsa. Kukhazikitsa kukhazikika kwa misonkhano (m., komiti yoyendetsa ndi mlungu, misonkhano yonse yathunthu pamwezi) ndi kugwiritsira ntchito zipangizo za magetsi zofanana monga mapulatifomu a ntchito kapena magalimoto amodzi. Kusankha wogwirizanitsa wotsogolera kapena mamejalat . Kusankha wantchito wolipidwa kapena gulu limene limalipira ntchito yauyang'anira. Madongosolo a kuŵerengera, monga ngati kusimba zizindikiro zofunika pa msonkhano uliwonse, chititsani mgwirizanowo kupita patsogolo. Nkofunikanso kukhazikitsa malo otetezereka antchito ena kuti awonjezere nkhaŵa popanda kuopa kuimbidwa mlandu.

Kuzindikira ndi Kuchirikiza Zothandizira Mnzanga Aliyense

Si onse amene amapanga zinthu zofanana, ndipo n’zogwirizana. Ena amapereka ndalama zothandizira, nthaŵi yaufulu, ukatswiri, kapena kugwiritsa ntchito bwino komiti yoyendetsa galimoto. Kupangitsa kusiyana kumeneku kukhala komveka ndi kopindulitsa. Kuyamikira anthu kudzera m'manyuzipepala . Kutchula, mawailesi a za anthu amafuula mochokera, kapena kugwiritsa ntchito njira zakuya. Ku Komiti Yotetezeka ya Msewu, bungwe la makolo ndi aphunzitsi linadziŵika monga gulu logwirizana kwambiri ndi komiti yoyendetsa galimoto, lolingana ndi komiti ya apolisi. Ulemu umenewu umakulitsa chuma ndi kuchepetsa ngozi ya kuyendetsa zinthu zachikazi.

Kulinganiza Zinthu Mololera ndi Kuzisintha

Kampeni za kusintha kwa ntchito zimagwira ntchito m'malo ovuta, amphamvu. Zochitika zosayembekezereka . Kusintha kwa utsogoleri wandale, mavuto aumoyo wa anthu, kapena kusintha maganizo a anthu. Masewera olimbitsa thupi ayenera kumanga: kupenda mwaukulu kusintha njira, bajeti yogwirizana ya mipata yotulukira, ndi njira zopangira zosankha zimene zimalola kupendedwa mofulumira. Mwachitsanzo, pamene bungwe la Health Dis liyang'anizana ndi ndalama zamwadzidzidzi kwa mnzake mmodzi, gululo liyenera kuyambitsa ndawala yomangira zinthu zoyendera , kusonyeza kulimba kwa gululo.

Kugaŵana Nkhani ndi Kupanga Mabala Ogwirizana

Kampeni yogwirizana iyenera kufotokoza nkhani yosasintha kwa anthu. Chongani gulu limodzi lotsogolera anthu. gwiritsani ntchito mapepala osonyeza zinthu zosiyanasiyana, mawotchi osungira zinthu, mauthenga ofunika, ndi mawu apamwamba. Kugwirizana kumeneku kumathandiza kuti anthu azizindikira kuti mabungwe osiyanasiyana ndi ogwirizana pa cholinga chimodzi. Pangani webusaiti ya ndawala kapena malo osonyeza kuti anthu onse akugwirizana. Mukhoza kugwiritsa ntchito mabanki a nkhani zachipambano posonkhanitsa ndi kufalitsa nkhani zosiyanasiyana. Mwachitsanzo, tauni ya Clean City Initive inapanga vidiyo yaifupi yosonyeza wantchito, wophunzira, ndi wotsogolera wosapanga phindu, zonsezo pogwiritsa ntchito chikalata chomwechi. Nkhani yogwirizanayi imagwirizanitsa mawu akugwirizana. Mukhoza kusonkhanitsa mawu a anthu popanda kuwerenga.

Kupimidwa: Kugwiritsira Ntchito Ntchito Zosiyanasiyana

Kuti tisonyeze phindu la PR yogwirizana, pamafunika kugwiritsa ntchito njira zosiyanasiyana kuposa zimene atolankhani amatchula kapena kugwiritsa ntchito njira zina zolankhulira.

Kukonza Maluso

Tchulani za umoyo wa kugwirizanako: chiŵerengero cha ogwirizana okangalika, chiŵerengero cha opezeka pamisonkhano, zopereka za ndalama, ndi kukhutiritsa kwa mnzake. Zizindikiro zimenezi zimathandiza kuzindikira pamene maunansi afunikira kusamalidwa. Mwachitsanzo, kutsika kwa wokwatirana naye mmodzi kungasonyeze kufunika kwa kulinganiza zinthu kowonjezereka kapena ntchito yatsopano imene imayenderana bwino ndi mphamvu zake.

Kutulukira ndi Kuzindikira

Yesani kufika pa misewu yonse: Kufalitsa nkhani (zonse, kuyendera, AVE), zimene anthu a pa Intaneti atulukira, kupezeka pa mawebusaiti, zochitika, ndi kugaŵira zinthu. Gwiritsani ntchito njira zapadera zolembera kapena zoyendetsera zinthu za UTM pawekha kuti muone kuti ndi njira ziti zimene zili zothandiza kwambiri. Komanso kujambula wailesi ndi mauthenga ofunika kwambiri.

Khalidwe ndi Zotsatirapo Zake

Kusintha kwa anthu kumakhala koonekera. Zitsanzo zimaphatikizapo kukonzanso zinthu, ziŵerengero za ngozi, kufufuza za chidziŵitso kapena maganizo, kusintha kwa kayendetsedwe ka zinthu, kugwiritsa ntchito ndalama, ndi kutenga nawo mbali m'maprogramu a anthu. Ngati nzotheka, gwiritsirani ntchito chidziŵitso cha kuchuluka kwa zinthu kusonyeza zisonyezero za . Mwachitsanzo, Cec City Inict inayamba kuŵerengera zotayidwa mwezi ndi mwezi kuchokera ku dipatimenti ya ukhondo wa mzindawo ndi kufufuza kwa anthu a m'deralo kuti asinthe khalidwe. The Safe Streets Project inagwiritsira ntchito malipo apolisi ndi kutulutsa chidziŵitso cha m'chipatala.

Kulimbana ndi Mavuto ndi Njira Zothetsera Mavuto

Kupereka zotsatirapo za ndawala yapadera n’kovuta, makamaka pochita khama. Gwiritsirani ntchito njira monga kuyerekezera anthu, kujambula, kapena kujambula masamu.

Kulaka Mavuto Ofala m’PR Yogwira Ntchito Yamphamvu

Kuganizira kuti anthu ambiri angasokoneze zinthu kumathandiza kuti anthu azichita zinthu mogwirizana.

Malingaliro Olamulira Mphamvu

Makampani aakulu opereka ndalama kapena mabungwe a boma angayang'anire kupanga zosankha, kuchepetsa mabungwe aang'ono a udzu. Kugwirizanitsa zimenezi mwa kugwiritsira ntchito anthu opanga zosankha zogwirizana, ntchito za utsogoleri zosinthasintha, ndi kukhazikitsa mipando yoikidwa kwa oimira chitaganya. Kukhazikitsa malamulo akuti mawu alionse ali ndi kulemera kofanana, ndi kuwasungitsa m’misonkhano. Kuphunzitsa pa kuphetsa kungathandize.

Kusintha Zikhalidwe za Gulu Losiyanasiyana

Mabungwe a boma, ndi makampani kaŵirikaŵiri amakhala ndi madongosolo osiyana, kulolerana, ndi njira za kulankhulana. Mnzawo wa boma angafune njira zimene zimachepetsa ndawala, pamene kuli kwakuti phindu lingafune kuthamanga mofulumira. Lankhulani zimenezi mwa kupanga malire a nthaŵi imodzi ndi nyengo zomangidwa ndi macheke ovomerezeka. Mabungwe a pulogalamu kuti amvetsetse kuvuta kwa wina ndi mnzake. Mfungulo si kuchotsa kusiyana koma kupanga ntchito imene ingawathandize.

Kukhalabe Wolimba Pambuyo pa Chipambano Choyambirira

Kupambana koyamba kungatsogolere ku kusasamala kapena kutumiza ntchito. Sungani nyonga kukhala yamoyo mwa kukhazikitsa zochitika zazikulu za nthaŵi yochepa zimene zimakondwerera kupita patsogolo, njira zotsitsimula zokhazikika, ndi mathayo osinthana kuletsa kupsa ndi ntchito. Kumbutsirani masomphenya aŵiri pachaka ndi kukonzanso mapangano. Mabungwe ena amagwiritsira ntchito "masunts" chaka ndi chaka kubwezeretsa mamembala atsopano ndi kubweretsa mamembala atsopano.

Kulimbana kwa Amisinkhu Yolimbana

Antchito angakhale ndi zinthu zofunika kwambiri, makamaka ngati zinthu zili zochepa. Ngati wina akufuna kugogomezera kujambula ndi kukambirana msanga. Ngati akufuna kusindikiza pepala pamene wina akukonza ntchito yoyambirira, fufuzani. Gwiritsirani ntchitoyi monga wosaloŵererapo. Kulimbana kuyenera kutsutsidwa ngati akukwaniritsa zimene agwirizana. Ngati kusagwirizanako sikungathetsedwe, kungakhale bwino kulola mnzanuyo kuchoka m’malo molepheretsa ndawala yonseyo.

Mikhalidwe Yamtsogolo: Chisinthiko cha Chisinthiko Chochititsa Chidwi

Zinthu zimene anthu amagwirizana zikusintha mofulumira chifukwa cha luso la zopangapanga, kusintha kwa anthu, ndiponso chiyembekezo chatsopano chakuti anthu adzatha kuona ndi kuchita nawo zinthu.

Zida Zogwiritsa Ntchito Makompyuta Posamalira Malonda

Mapulatifomu atsopano akutulukira makamaka kuti pakhale kampeni ya anthu ambiri, kupereka mbali zofanana monga makalenda, malaibulale a masheya, ndi njira zolankhulirana. Zida zimenezi zimachepetsa ntchito yauyang'anira ndi kupangitsa kuti zikhale zosavuta kuti mabungwe aang'ono achite nawo mokwanira. Yembekezani kuona anthu ambiri akugwiritsa ntchito AIdriven mwa kupenda ntchito ya ndawala ndi kuneneratu kuti mauthenga amveka bwino kwa omvetsera osiyanasiyana.

Mkupiti wa Kumanga Thupi

Ndemanga zothandiza kwambiri za PR zikuwonjezera kuchititsa mamembala a chitaganya . Kugaŵana ndalama, kukonza mapu a anthu, ndi kusindikiza mapulojekita a kampani. M'chitsanzo chimenechi, ndawala ya PR siichitika kapena kuchitikira anthu, koma ndi iwo. Kuteroko kumakulitsa chidaliro chachikulu ndi kutsimikizira kuti kampeniyo idzakhalako. Mwachitsanzo, kampeni ya zaumoyo ingaphatikizepo achinyamata popanga zinthu za makampani oulutsira nkhani za anthu, m’malo modalira pa antchito odziŵa zaumoyo.

Kusinthasintha kwa Zinthu ndi Kuzigwiritsa Ntchito Bwino

Pamene kutumiza chidziŵitso kumakhala kofala, ndawala zogwirizana zingapereke chidziŵitso kwa mabwenzi kuti apange maziko amphamvu a umboni. Komabe, zimenezi zimadzutsa mafunso achinsinsi ndi a mwini. Mkupiti wamtsogolo udzafunikira mapangano osonyeza bwino mmene malembo amagwiritsidwira ntchito, kusungidwa, ndi kubwerekedwa. Kutsegulira miyezo yoyezera zinthu . Monga ngati Masiteshoni Ogwirizana a m'masewera. Akupangidwa kulola kuyerekezera kopimira mtanda ndi mapepala.

Kusintha Njira Zoyendetsera Ntchito ndi Zochita

Mkupiti wogwirizana kwambiri ukusintha kuposa kusintha kwa kakhalidwe kanthaŵi kochepa kuti achirikize masinthidwe a dongosolo. Mwa kupereka gulu logwirizana, mgwirizano ungasonkhezere kusintha kwa malamulo, kugawidwa kwa ndalama, kapena machitachita a bungwe. Mwachitsanzo, magulu a thanzi, nyumba, ndi magulu a chilengedwe angapange kampeni ya "makwalala onse" lamulo limene limatsogolera oyenda pansi pa nthaka ndi oyendetsa njinga. Njira yogwirizana ya PR ikhoza kusintha kuchokera ku maphunziro a anthu onse ndi ku ku kukhazikitsa ndi kutsendereza kwa ndale. Zimenezi zimafuna maluso aakulu m'kulankhulano ndi maunansi a boma, koma chiyambukiro chisinthidwe.

Kumaliza

Makampani opanga mapangano olimbikitsa ubale wa anthu sangokhala chabe lingaliro labwino, ndipo ndi ofunika kwambiri kuti anthu asinthe m’dziko locholoŵana.

Njira yothandiza kuti mugwirizane mwaluso imafunika khama: zolinga zomveka, kulankhulana momasuka, kulemekezana, ndiponso kulolerana. Zimafunanso kuti mukhale ndi mphamvu komanso kuti muzitha kuyamikirana. Koma phindu lake ndilo kupatsana mphamvu. Malonjezo a PR, nzika zambiri, ndi kusintha kokhalitsa, ndilo phindu. Gulu lililonse limene likufuna kupanga kusiyana kwenikweni, chinthu choyamba ndicho kuyang'ana kutali ndi makoma ake ndi kupeza anzake amene akugwirizana nawo. Mkupingo wamphamvu kwambiri ndi PR siiri yamphamvu kwambiri, koma ndi imene imalankhula moimba nyimbo.

Kaamba ka kuŵerenga zowonjezereka za njira za ndawala zogwirizana, onani zothandizira kuchokera ku Public Relations Society of America ndi Nonpindu Insigtion Management Management Center . Kamera yofufuza yolembedwa kuchokera ku Center for CPUBP shaffistration ndi National League of Cities .