Table of Contents

Chiyambi: Chifukwa Chake Nkhani Zolankhulana Zimavuta kwa Boma

M’chigawo cha boma, vuto silimangovuta ndi ntchito chabe, ndipo ndilo kudalirana kwa boma. Ngati tsoka lachilengedwe, matenda a zaumoyo, kusokonezeka kwa makompyuta, kapena kuphwanya utsogoleri, mawu onse ndi zochita zonse za bungwe la boma. Anthu akuyembekezera mwamsanga, molondola, ndiponso kulankhulana kwachifundo. Kulephera kupereka umboni kungawononge chikhulupiriro chimene chinatenga zaka zambiri kuti chikhale chopeketsa, chopeketsa, ndi kuchititsa kuti ntchito yoyankha ikhale yovuta.

Mabungwe a boma akugwira ntchito mopanikizana kwambiri pamavuto. Ayenera kugwiritsa ntchito malamulo monga malamulo achinsinsi (m’chitsanzo, , HIPAA ku U.S.) ndi zofunikira (m’chitsanzo, FOIA), zoyendera limodzi m’zigawo zosiyanasiyana za boma, ndi kuthandiza anthu osiyanasiyana amene akufunikira thandizo losiyanasiyana. Njira yothandiza kwambiri yolankhulana ndi anthu siingatengerenso nzeru .

Chikalata chosonyeza njira imeneyi chokulirapo chimapereka njira zogwira ntchito kwa akatswiri a makampani a boma zopangira, kugwiritsa ntchito, ndi kukonza njira zolankhulirana.

Kumvetsetsa Kumathetsa Kulankhulana m’Malinga a Boma

Kulankhulana koipa m'boma kukutanthauza kufalitsa kwadala ndi kwapadera chidziŵitso panthaŵi ya ngozi, masoka, kapena zochitika zazikulu zimene zimasokoneza chisungiko cha anthu, mbiri yabwino, kapena kukhazikika kwa magulu. Mosiyana ndi kulankhulana kwaumwini kwa kagulu kovuta, kumene kaŵirikaŵiri kumasumika pa mbiri yowonetsera ndi phindu la osunga, kulankhulana kwa boma kuli thayo la utumiki wa anthu. Cholinga chake chachikulu ndicho kutetezera thanzi, chisungiko, ndi ubwino pamene kulimbika kuwona ndi kuyang’anira.

Nkhokwezo zili zazikulu mwachibadwa kwa mabungwe a boma. Masitepe angatsogolere ku mantha a anthu, kutayikiridwa kwa moyo, kapena kutha kwa nthaŵi yaitali kwa kukhulupirira demokrase. Ndiponso, olankhulana ndi boma ayenera kulimbana ndi ziwiya zogaŵanika za m'manyuzipepala, zitsenderezo za ndale zadziko, ndi kayendedwe ka manyuzipepala a maola 24. Kumvetsetsa zimenezi kuli sitepe loyamba kuyambitsa njira yeniyeni ndi yolimba yolankhulirana.

Kusiyana Kokulirapo Pakati pa Boma ndi Mpatuko Waumwini Kumasokoneza Kulankhulana

  • Omvetsera osadziŵa: [1] Nzika, nzika, nzika, ndi osungitsa ndalama mmalo mwa makasitomala kapena oikizira.
  • Mathayo a lamulo: malamulo a zolemba zapoyera, machitidwe a misonkhano, ndi zofunika zofunikira.
  • liŵiro lopanga kuulutsa: kaŵirikaŵiri mochedwa chifukwa cha unyolo wovomereza wa mabureaucrates.
  • Umboni: Woyenera kuyankha molunjika kwa akuluakulu osankhidwa ndi anthu, osati bungwe lokha.
  • zoletsa: Malire a bajeti ndi antchito poyerekezera ndi makampani aakulu aumwini.

Kuzindikira kusiyana kumeneku kumathandiza mabungwe kulinganiza njira zawo zolankhulirana ndi anthu amene akuvutika ndi ntchito yothandiza anthu.

Mfundo Zabwino za Boma Logwira Bwino Ntchito Zimalepheretsa Kulankhulana

Mfundo zotsatirazi ndi zimene zingathandize kuti anthu azikhulupiriranabe.

Kuona Bwino Malo ndi Kuwona Mtima

Mabungwe a boma ayenera kupereka chidziŵitso choona ngakhale pamene kuli kosayenera. Kupeputsa maupandu, kapena kuchotsa mfundo zodziŵika kupha . Kulankhulana kowonekera bwino kumaphatikizapo kuvomereza zimene sizinadziŵikebe ndi kuuza ena zinthu zatsopano zikapezeka. CDC's C (Crisis & Emergency Disk Communication) kachipangizo ka kamagogomezera kuti kuwona mtima ndiko chinthu chimodzi chofunika kwambiri posunga chidaliro.

Kuthamanga ndi Kulondola

M’vuto, uthenga woyamba umasintha kaonedwe ka anthu. Kuchedwa kulola mphekesera ndi mawu osonkhanitsidwa kukwaniritsa chinthucho. Komabe, sibwino kuthamanga kwambiri. Chizoloŵezi chofala ndicho kutulutsa mawu afupi, otsimikiziridwa mkati mwa ola loyamba, otsatiridwa ndi masinthidwe ambiri monga umboni. Njira imeneyi "yoyamba, yofulumira, ndi yoona" imavomerezedwa ndi mabungwe onga .

Osasintha M’njira Zonse

Bungwe la boma lidzakumana ndi mauthenga a bungwe kudzera m'mabungwe ofalitsa nkhani, makompyuta, mawebusaiti, ndi mabungwe ena. Mawu osokoneza ndi osamveka bwino. Ngakhale kusagwirizana kwa mawu kapena mfundo zina. Lamulo lokhudza kuvomereza uthenga limatsimikizira kuti njira iliyonse yolankhulira ikusonyeza mfundo imodzi. Kusasintha kumagwiranso ntchito kwa anthu osalankhula: olankhulira ayenera kukhala odekha, odalirika ndi kupewa malankhulidwe kapena mawu otsutsana.

Chifundo ndi Chifundo

Anthu amene ali m’mikhalidwe yamavuto kaŵirikaŵiri amachititsidwa mantha, kulira, kapena kugwiritsidwa mwala. Kulankhulana kwa boma kuyenera kuvomereza malingaliro ameneŵa asanapereke mfundo. Mawu amene amayamba ndi "Tikuzindikira kuti iyi ndi nthaŵi yovuta" kapena "Tikugaŵana nkhaŵa yanu" amakulitsa unansi ndi zizindikiro zakuti bungwelo limasamala. Chifundo si chifooko; ndicho chida chanzeru chimene chimachepetsa mkwiyo wa anthu onse ndi kuwonjezera kufunitsitsa kutsatira chitsogozo cha boma.

Kukonzekera ndi Kulinganiza

Kulankhulana kwa mavuto sikungayambike m'nthaŵi ino. Makampani ayenera kuyambitsa, kuyesa, ndi kukonza nthaŵi zonse mapulani a kulankhulana, olankhulira, ndi kukonza njira zogwiritsira ntchito zokhalira zokonzekera pa zochitika zofala (tsoka lachilengedwe, zochitika za pa Intaneti, ngozi zaumoyo wa anthu). Federal Emergency Management Agency (FAMA) imapereka chuma chachikulu pa disister yokonzekera kulankhulana ndi boma.

Kukulitsa Njira Yosoŵetsa Mphamvu Yopezera Vuto pa Kulankhulana

Njira yolembedwa ndi yothandiza kwambiri pa ntchito iliyonse.

Kuika Moyo Pangozi

Yambani mwa kutchula zochitika zothekera kwambiri za tsoka la kampani yanu: chigumula cha mzinda wa kugombe, kubuka kwa nthenda ya dipatimenti ya zaumoyo, kutsekeka kwa chidziŵitso kaamba ka kugaŵikana kwa IT, kapena kuchotsedwa kwa utsogoleri wa ofesi yosankhidwa. Pachochitika chirichonse, mapu a osunga mamtengo, mtundu wa chidziŵitso wofunikira, ndi ndandanda yopanga zosankha. Kupangaku kumavumbula mipata ya mphamvu zamakono ndi kudziŵitsa ziŵiya zoikizidwa.

Mapping ndi Audies Ot message

Pa chochitika chilichonse cha tsoka, jambulani mapu amene amalongosola nkhani yaikulu, mfundo zochirikiza, ndi mafunso oyembekezeredwa. Mauthenga ayenera kugwirizanitsidwa ndi omvetsera osiyana: anthu onse, olembedwa, antchito, oulutsidwa, akuluakulu osankhidwa, ndi mabungwe a mnzawo. Omvera onse amafuna mlingo wosiyana wa tsatanetsatane ndi njira. Mwachitsanzo, antchito a m’kati mwa dziko angalandire nkhani yachinsinsi, pamene anthu akulandira wailesi ndi machenjezo a manyuzipepala.

Njira Yoyendera ndi Kufufuza Njira

Dziwani njira zonse zolankhulirana zimene zilipo: vhotelani misonkhano, mawebusaiti alamulo, mapulatifomu a zaumoyo wa anthu (Twitter / X, Facebook, Istagram, Pansi pa khomo), madongosolo a zamwadzidzidzi (m' lekuatiso, foni, wailesi ya AM/FM), osindikiza, ndi makompyuta a anthu anzanu. Malamulo okhazikitsa njira iliyonse yotumizira mainjini, kuphatikizapo amene ali ndi ulamuliro wa kulemba zinthu zolembedwa ndi kuti apeze pulogalamu.

Mathayo, Mathayo, ndi Ulamuliro wa Zosankha

Alongosolereni bwino gulu la kulankhulana kwa mavuto: wolankhulira, wolemba nkhani, woyang’anira za mayanjano, woyang’anira nkhani, ndi woulutsa nkhani zalamulo. Sankhani amene avomereza mauthenga asanatulutsidwe, makamaka ngati nkhani zalamulo kapena ntchito zakhudzana. Mabungwe akuluakulu, a m'madera kapena m'mabungwe a boma kuti atsimikizire kuti malamulo ayenderane. Lamulolo liyenera kulembedwa ndi kuyesezedwa.

Mabajeti ndi Zipangizo

Kulankhulana kothandiza kumafuna ku vhotela zida za kampani, maphunziro a pa TV, ndi mwina kusungitsa maunansi ndi makampani a zaumoyo. Alocate yandalama ya ndalama za masocial project, ma pulatifomu a za makompyuta a anthu olankhula Chingelezi, ndi mautumiki otembenuza anthu a anthu olankhula Chingelezi. Ngakhale mabungwe aang'ono angagwiritse ntchito zida zaulere kapena zotsika monga Google Alerts kuyang'anira wailesi ndi Canva kuti apange zinthu zojambula mofulumira.

Kumanga ndi Kuphunzitsa Gulu la Kulankhulana Kovuta

Kukonza ndalama kuti anthu aphunzire ndi kugwirira ntchito limodzi kumathandiza kwambiri pakagwa vuto lalikulu.

Kusankha Kulankhula Koyenera

Wolankhula wabwino kwambiri ndi wodalirika, wodekha pansi pa chitsenderezo, ndi wodziŵa ponena za nkhani ndi malamulo a bungwe. Ayenera kuphunzitsidwa kusamalira mafunso aukali, kupeŵa kukayikira, ndi kupitirizabe kulengeza. Pamavuto aakulu, ayese kulankhulira anthu osiyanasiyana kapena zinenero, koma atsimikizire kuti mawu amodzi otsogolera akhalabe osasintha chifukwa cha kugwirizanitsa nkhani.

Kuphunzitsa Ofalitsa Nkhani ndi Mavuto

Muzichita masewera olimbitsa thupi nthawi zonse pamwamba pa wailesi komanso masewera osonyeza kuti gulu la anthu olankhulana ndi anzawo liyenera kuchitapo kanthu panthaŵi yeniyeni. Masewera akusonyeza kufooka kwa mapulaniwo, kukonza bwino mgwirizano wa minyewa, ndi kukulitsa mfundo za m’minofu. Gwiritsirani ntchito zinthu zooneka bwino, monga nkhani zabodza za anthu, atolankhani achiwawa, ndi mapepala ochucha. Pambuyo pa masewerawa, mukhale ndi vuto lopeza maphunziro.

Kugwirizana ndi Timu Yogwira Ntchito ndi Yalamulo

Olankhulana ayenera kukhala pambali pa maopaleshoni, malamulo, ndi malamulo panthaŵi ya mavuto. Njira yodziwitsa imachititsa kuchedwa ndi kusakhulupirira. Malo ochitira ntchito pamodzi kapena malo a mgwirizano a anthu onse ogwirizana kumene angagaŵane chidziŵitso chenicheni. Kupenda kwalamulo nkofunika nthaŵi zambiri, koma kuyenera kutsatiridwa: kutchula munthu amene amazindikira mwamsanga kulankhulana kwamwamsanga kuti achotse chivomerezo.

Thanzi Lamaganizo ndi Kusintha kwa Olankhulana

Makampani a boma angathandize anthu kuti asamatope, asamatopetse kwambiri, komanso kuti asamavutike maganizo.

Zida Zogwiritsa Ntchito Mafoni ndi Mafilimu

Makina otchoveration asintha njira zolankhulirana zosoŵetsa mtendere, kupereka mwaŵi ndi mbuna ziŵiri. Mabungwe a boma ayenera kuwagwiritsira ntchito mwadongosolo pamene akuyang’anira ngozi monga kusintha kwa malamulo olakwika ndi kusintha kwa malamulo apamwamba.

Kufufuza Nthaŵi Yeniyeni ndi Kuzindikira Mikhalidwe

Gwiritsirani ntchito zipangizo zothandizira anthu kumvetsera (m'jeng'ono, Hootsuite, Prever Social, Brandwatch, kapena TweetDeck) kuyang'anira mawu otchulidwa, hathtag, ndi makambitsirano okhudza vutolo. Kuzindikira msanga mphekesera zoyambazo kumapangitsa bungwelo kuyankha ndi kukonza asanatenge tizilombo. Ndiponso onetsetsani nkhani zamwambo ndi njira za boma kuti musunge chithunzi chonse.

Kulabadira Mwamsanga pa Ofalitsa Nkhani

Mkati mwa mavuto, wailesi ndi mawailesi ndi ma kanema kaŵirikaŵiri ndi malo oyamba kuwonedwa ndi nzika. Makampani ayenera kutsimikizira asanayambe kukhazikitsa mpambo wa hethtags (mzere, #Hurricane Response, #Public Healthalert ) ndi kugwiritsa ntchito. Zomwe zilipozo, mapu, mavidiyo, mavidiyo . Amagwiritsa ntchito mathireyiti ovuta kwambiri poteteza zinthu zodetsa nkhaŵa, ndi kutembenuza mawu omveka bwino kwambiri kuti atetezere zolembedwa ndi zovulaza.

Kuletsa Kuulutsidwa Molakwika ndi Kusadziŵitsidwa Bwino

Chidziŵitso chonyenga chimafalikira mofulumira kuposa chowonadi m’mavuto. Makampani ayenera kutsatira njira yofala: Kuchotsa nthanthi zofala mwachindunji pa njira za boma, kugwirizana ndi atsogoleri a chitaganya odalirika kuulutsa mauthenga olondola, ndi kugwiritsira ntchito njira zowongolera zolembera zimene zimalongosola chifukwa chake mphekesera iri yonama mmalo mwa kungonena kuti ndi yonama. Pewani kunena zonama m’mitu ya nkhani kapena mawu ogwidwa mawu ofanana, monga momwe zingatsimikizire zimenezo.

Kudziŵa Kulankhulana ndi Kulankhulana pa Makina

Kutsimikizira kuti zonse zimene zili pa wilo imodzi ndi yopezeka: kuphatikizapo mawu a lt kaamba ka zithunzi, kupereka mawu apadera kaamba ka mavidiyo, ndi kupereka matembenuzidwe m'zinenero zolankhulidwa ndi mbali zazikulu za mudzi. Gwiritsirani malangizo a chinenero chosavuta (m' lekuatiso, deti la 6 °8 la kuŵerenga) kuti mumvetsetse chidziŵitso pamlingo wa maphunziro. Kuyesa zolembedwa ndi magulu kapena oimira chitaganya asanafike vuto la kuzindikira malire a chikhalidwe kapena a zinenero.

Kuthandiza Anthu pa Mavuto

Kulankhulana koipa sikumaulutsidwa mwa njira imodzi; kuli kukambitsirana. pangano la anthu limakulitsa chidaliro ndipo limapereka chitsimikizo chofunika chimene chimawongolera kuyankha kwachipambano.

Kumvetsera ndi Kuvomereza Zodetsa Nkhaŵa Anthu

Masitepe osankhidwa (mafoni otentha, intaneti, manyuzi a mayanjano, ndemanga yapoyera) kumene nzika zingafunse mafunso kapena kulongosola nkhaŵa. Ayankheni mwamsanga mafunso, ngakhale ngati yankho lake ndi lakuti "Sitikudziŵa, koma tidzakulimbikitsani. Kuvomereza kosavuta kumachepetsa kugwiritsidwa mwala ndi kusonyeza bungwelo kuti likumvetsera.

Kugwirizana ndi Mameseji a M’deralo Odalirika

Makampaniwa amathandiza kuti anthu azikhulupirira kwambiri njira zimene akuluakulu a boma alephera kuzigwiritsa ntchito.

Misonkhano ya Onse ndi Kufupikitsidwa kwa Nkhani Zoulutsidwa

Khalani ndi misonkhano yanthaŵi zonse ya nyuzi ndipo, ngati nkotheka, misonkhano ya m'holo ya tauni (mwaumwini kapena mwachindunji). Ofalitsa nkhani ameneŵa amalola atolankhani ndi nzika kufunsa mafunso mwachindunji, kukakamiza bungwelo kuyankha mowonekera bwino. Ngakhale mafunso ovuta ayenera kuonedwa monga mipata yosonyezera kukhoza ndi kudzichepetsa. Kulemba ndi kusunga mfundo zonse zachidule kaamba ka zolembera ndi kuwonekera kwa mtsogolo.

Mathithi Odyetsa ndi Kupita Patsogolo Kopitirizabe

Mkati mwa tsokalo, sonkhanitsani milingo yonga ngati uthenga, kutomerana, malingaliro a pa TV, ndi chikhutiro cha anthu (kufufuza). Fufuzani zimene zinagwira ntchito ndi zimene sizinatero. Gwiritsirani ntchito chidziŵitso chimenechi kugwirizanitsa mauthenga pa ntchentche, osati kokha pambuyo pa kutha kwa tsokalo. Mwachitsanzo, ngati malo ena oulutsirako ayamba kuyambitsa mafunso ambiri, yankhani mafunsowo m’kukonzanso kwina.

Kupenda ndi Kuphunzira Gulu Atachoka

Vuto silikutha kwenikweni kufikira bungwelo litapenda ndi kuwongolera zinthu mosamalitsa.

Kachitidwe Kakayikitsa

Tsatirani anthu onse okhudzidwa pa masiku 30 a chigamulo cha tsokalo. Gwiritsani ntchito njira yothandiza yofanana ndi sewero la After- Action Review (AAR): Kodi chinachitika n’chiyani? Kodi chinachitika n’chiyani? Kodi chingawongoletsedwe? Musamalembe zinthu zolakwika koma ganizirani za malo amene zinthuzo zachitikira. Konzekerani lipoti lolembedwa lokhala ndi malangizo oyenera ndi operekera eni ntchito iliyonse.

Kuthandiza Kuti Kulankhulana Kukhale Kogwira Mtima

Yesani chiyambukiro cha zoyesayesa za kulankhulana ndi zonse ziŵiri pima ndi mlingo wa mawu. Kodi kumvera malamulo a zachitetezo kunawonjezeka? Kodi chidziŵitso cholakwika chinatsika motani? Kodi anthu anachepetsa motani kuonekera kwa bungwelo? Gwiritsirani ntchito zofufuza, magulu ogogomezera, ndi manyuzipepala kuyankha mafunso ameneŵa. Ofufuza zinthu a kumayiko ena kapena ophunzira angapereke zofufuza zosadziŵika bwino.

Kukonza Zochita ndi Kuphunzitsa Ana Ophunzira

Zomwe zapezedwa m'makonzedwe okonzedwanso a kulankhulana kwa tsoka. Ngati njira ina yolankhulirana siigwira ntchito, ikhaleni. Ngati mauthenga ena achititsa chisokonezo, kulembanso. Zochitika ndi masinthidwe mogwirizana ndi pulogalamu ya pambuyo pa sukulu ndi mapulogalamu atsopano amene akusonyeza maphunzirowo. Kuwongolera kwa sayansi kumatsimikizira kuti bungwelo likonzeke bwino kwambiri kuthana ndi vuto lotsatira.

Kukulitsanso Kudalirana kwa Anthu Onse Pambuyo pa Kubadwa kwa Moyo

Ngakhale pamene kulankhulana kwathetsedwa bwino, vuto likhoza kugwedezeka. Makampani ayenera kuyambitsa ndawala zothandizira anthu ovutika kuyankha mwachangu, kuthokoza antchito odzifunira ndi anthu oyamba kuyankha, ndi kuuzana nkhani za kulimba mtima. Kupitirizabe kuonekera bwino za kuyesayesa kwa kukonzanso nthaŵi kapena kusintha kwa malamulo, kumalimbikitsa kuti bungwelo likhalebe ndi mlandu pambuyo potha ngozi.

Kumaliza

Kulankhulana kwabwino kwa mavuto sikuli kuwona mtima kwa mabungwe a boma. Mabungwe ameneŵa amaikizira chitetezo chawo ndi ubwino wawo, ndipo kuwona mtima, ndi kulankhulana kwapanthaŵi yake ndiko ndalama ya kudalirana. Mwa kukhazikitsa malamulo a kuwonana, liŵiro, kusasinthana, chifundo, ndi kukonzekera m'magulu alionse, mabungwe angayendetse mavuto ndi chidaliro chachikulu ndi kusakaniza mbiri yawo.

Kupanga mapulani oyenera, kugwiritsa ntchito gulu pophunzitsa, kugwiritsa ntchito zipangizo zamagetsi, kugwirizanitsa anthu, ndi kupitiriza kuwongolera zinthu sikuli ntchito imodzi koma ndi zochita zopitirizabe. Mavuto / kuyambira pa Intaneti kuwonongeka kwa nyengo ndi masoka oyambika mofulumira. Akatswiri a zaumoyo wa boma ayenera kusintha ndi kugwiritsa ntchito njira zatsopano. Nthaŵi yokonzekera isanafike nthaŵi ya maso a mwadzidzidzi, osati pambuyo pake.

Kaamba ka kuŵerenga kowonjezereka, fufuzani zinthu zokonzeka ndi [[FLT .2] Crisis CDC & Emergency Yopereka Ubwino wa Kulankhulana [[[FLT: 3]]. Zonse ziŵiri zimapereka masinthidwe atsatanetsatane ndi maphunziro omwe angatsogolere ulendo wa kukambitsirana kwa mavuto wa bungwe lanu.