Inzwi riri rose rinosvika kuhofisi yesangano (CRM), ringave kupfurikidza netsamba yakatumirwa foni, runhare, kana kuti kuzviisa pasi pewebsite) rinovamba rwendo nomugadziriro yakasanovandudzwa yezvokudya, nzvero, uye chiito. Iyi gadziriro, inowanzodzorwa nokudzorwa kwoukama hwemibatanidzwa yakaoma, ndiyo jira rehurumende yazvino uno inosarudzwa navanhu. Kunzwisisa urwu rwendo kunogona kuchinja kangaidziko kuva inobudirira uye kukubatsira kuvimbisa kuti shoko rako harirasiki muruzha asi manyoresa zvakajeka navanhu vanokumirira.

Kushandisa uyu muitiro kunoda zvinopfuura kungova bedzi mbavarira; kunoda nzwisiso yemahofisi emitemo azvino uno. Kuvambira panguva apo kurukurirano yako inogamuchirwa, inorongwa, yakarongwa, uye pakupedzisira inoshandiswa kuumba zvisarudzo zvemiitiro. Nyaya inodzosa chifukidziro parwendo irworwo, ichikupa gadziriro ine chiremera yokuita kuti inzwi rako rinzwiwe.

Kubva Pakusvika Pakusvika Pakuva Nezvakawanda Zvokutanga: Kuchinja Kwezvinhu Kwakanga Kusingachinji

Ukama pakati pomumiriri nevamiririri vavo hwakagara huchirevererwa noruzivo rwekukurukurirana rwemazuva ano. MuRepublic yekutanga, tsamba kunhengo yeCongress yaifamba nebhiza uye yaigona kutora mavhiki kuti isvike. Kunyorerana mashoko kwaibva pamunhu mumwe, munhu, uye kashoma. Mumiririri angagamuchira tsamba shomanana pagore.

Zana ramakore rechi20 rakachinja chinhu chiri chose.Radio neterevhizheni zvakabvumira vamiriri kutaura zvakananga kumamirioni, uye vanhu vakavamba kupindura zvakafanana. Mazita akaputika. Sumo yeropafadzo inojeka yakadai setsamba yakasununguka yetsamba dzehurumende. Pakasvika 1970, posibag yairatidza kuti mumiririri aibatanidzwa neruwa rwavo.

Kuchinja kwemitemo kwema1990 na 2000 kwakaunza denho yemaemail newebsiforms, kuchideredza zvinoshamisa mhinganidzo yokupinda. Nhasi, nhau imwe inomutsa nharo inogona kuparira maemail ane mirioni kuCongress muvhiki rimwe. Iyi mafashamo amashoko, akamborangarirwa kuva testamende yekuvimbisana kwehurumende yedemokrati, nokukurumidza akava denho. Pasina gadziriro yakatanhamara yokudzora ukama hwechikaro, hofisi yaizongonyura bedzi. Ikoku kwakaparira kuva nama KRM namagadziriro emichina yemite yemite yeCRM ayo zvino anodzora kuiswa kwemitengo yemitengo yemitemo yemitemo yehurumende inodzoro.

Suo Remberi: Kusvika Kunoita Shoko Rako Pagomo reCapitol

Mashoko ako anogona kupinda muzvinhu zvipenyu nezvinofambisa mashoko anoverengeka.

Kuridza Nhare: Nguva Chaiyoiyo

Nhaifoni dzinoramba dziri imwe yenzira dzine simba zvikuru uye dziri pedyo dzokunyoresa pfungwa. Kana vhoti yava pedyo, mavhoti anogona kumuka pakarepo. Mitezo inotambira foni imwe neimwe, inorekodha zita refoni, kero, uye nhau chaiyo yavari kudana. Iyi mashoko anopinzwa zvakananga mugadziriro yeCRM. Kudanidzira kwakamwe kamwe pamusoro wakati inguva yokutanga kunyevera hofisi inogamuchirwa pamusoro penhau yokubikira shure kumusha. Nepo runhare rumwe rungakurumidza kuiswa, nhimbe inowirirana inogovera mushandira wamashoko unotambudza uyo unooma kufuratira.

Tsamba: Kurema Kwoutere

Kunyange zvazvo bhaisikopo rakaderera, posi inotakura uremu hwechienzi. Zvinoratidza kuti ibasa rakakwirira uye rakawanda. Zvisinei, rinotarisanawo nezvipingamupinyi zvinokosha. Nemhaka yezvinonetsa zvokuchengeteka . Zvinosanganisira kurwisa kwechigwadara kwa2001. Tsamba yose inotumirwa kuCapitol Hill inotsvedzerwa uye inonatswa panzvimbo iri kure. Iyi nzira inogona kunonotsa kuendesa kuendesa munhu nevhiki nhatu kusvika kunhatu. Kana yangosvika pahofisi, tsamba inovhurwa, inorongwa, uye inoongororwa. Scan yacho inowanzobatanidzwa nechinyorwa chemichina chemasvom muCRM, uye tsamba inorambwa. Iyi inoreva kuti tsamba yokunyama ingaverengwa mavhiki akati wanyorwa, izvo zvingafungwa nokuonana pakutaura hofisi pamusoro pevhoti pevhove pevhoti pevhovho.

Zviteshi zvengarava zvinoshandiswa pamagetsi: Maeterformation neEmail

Websiforms ndiwo mutoo mukuru wekurukurirano nokuda kwehofisi zhinjisa. Dzinobatira donzo remativi maviri: dzinokuita kuve nyore kuti vamiriri vatumire shoko, uye dzinounganidza tsaona dzemetadata dzinodikanwa nokuda kwouchokwadi nokusarudza. Mawebsidhirendi mazhinji anoda kuti wirirane kuti ipinde pahurukuro yadzo yakazara. Iyi haisati iri danda rokubatanidza; inzvero yezvizivikanwo. Sayenzi inoyambuka-refaro kusimbisa munhu wacho kuva mubatanidzwa woruwa irworwo kana kuti nyika. Mishumo inobva kunze kworuwa inowanzova inoiswa kunze kwenzvimbo yakasiana kana kuti inoraswa.

Imail, nepo isina kurongwa zvakanaka. Mahofisi akawanda ane masevhi ane mashoko oruwa. Matsamba akashaikwa anobva kusiri ezvokugara anowanzocherwa muforororo yakaderera. Chinokosha ndechokuti nzira inova nechinhu chiduku kukunda, inotevedzerwa neemail inobva kukero isiri yemo.

Nerve Center: Kutarisirwa Kwoukama (CRM)

Kana shoko rako rangogamuchirwa bedzi, rinodyiwa nechikamu chinokosha zvikurusa chegadziriro yesangano razvino uno muhofisi yesangano: CRM. Iri harisi bhuku rekerowo zvaro. Inzvimbo yakaisvonaka yokunyora, kunzvera, uye kupindura kuwirirano iri yose pakati pehofisi navanhu.

Kupinda Kwemashoko uye Kunyorwazve

Kurukurirano yako inoiswa mumapoka nokukurumidza. Mitezo inobatira inoisa mashoko kupfurikidza nenzvimbo inobudiswa ne($health, dziviriro, kutama, mitero,(//kazhinji kazhinji nekadukuduku. Vanoratidzirawo murangariro weshoko: "Norvet," kana kuti "Kupa,"" Uku kunyora kunoparira purojekiti inotendwa, inoumba murangariro wavose. VaCRM vanogona kuita kunyange zvikumbiro zvemirangariro zvendangariro zvetsika dzakanyorwa, kudzokororwa kwenhau dzekurumidziro kana kuti zvikurukuru nhau dzomunhu oga.

Kuenzanisa Zvakanyorwa

Sisitemu inonzvera kero yemubatanidzwa panzvimbo inonyorwa mapepa apamutemo. Kana mushandi ari mugadziriro ino, batano itsva yakabatana nenzvimbo yavo iripo. Ikoku kunobvumira vashandi kuona nhau yakazara yebvumirano yehofisi. Vakambodana kagumi pamusoro pemhoteredzo here? Vakanyora here mashoko okuonga pashure pokunge mumiriri abetserwa nenhau yevhisa? Nhau inopa mashoko akapoteredza anobetsera vashandi kuyera ukuru hwekutendiswa kweapo.

Kuongorora Mishumo Nezvinhu Zvinooneka

Simba reCRM rechokwadi riri mumanoro aro okushuma. Mushumo wemitemo unogona kugadzira mushumo unoratidza kuti vamiririri vangani vakataura nehofisi pamusoro pemutengo wakananga, wakaputswa nebumbiro remitemo, kana kuti kunyange nenzvimbo inochengeterwa zvinhu. Iyi data inowanzoshandiswa kugadzira mishumo yevhiki nevhiki ye "mamail" nokuda kwomumiririri. Iyi mishumo, kazhinji kazhinji mapeji mashomanene chete, inogovera mufananidzo wenhau dzapamusoro dzeruwa. Idzo icherekedzo itsoro dzemipimo yemifungo yemifungo yavose.

Kubva Mubhokisi Kukuenda Kuchiito: Kuwedzera Kwebasa Romutemo

Kugadzirwa kwebasa rakanyatsonyorwa kunoratidza kuti kurukurirano yose inobatwa zvakakodzera, kubva pakunyora mashoko okuonga kusvika kuchikumbiro chakaoma.

Kutanga: Chikwata Chokunyorerana Tsamba

Kuhwirudzurwa kwokutanga kwomunhu kwekurukurirano yako kunowanzobatwa neboka retsamba dzakatsaurirwa kana kuti vashandi vaduku. Basa ravo ibasa duku. Vanobata purogiramu, nhau dzorudungwe rwakakwirira vachishandisa raibhurari yetsamba dzemhinduro dzakatenderwa. Kana ukatuma email yechimiro chapanguva ino, sezvingabvira ichapindurwa nemhinduro yetsika. Uku hakusi kurambwa; ibvumwa kuti mashoko ako anyorwa. Vhoriyamu yechimiro chinotendwa ndokushumwa, asi hakuwanzonyanduri kuhwirudzurwa kukuru kwenhau imwe.

2 Mitemo Yokushandisa Mitemo (La)

Pano ndipo apo shoko rako rinogona kuva netapuro yapakarepo. Maglislative Aides inhau nyanzvi dzenhau dzenharaunda dzakananga. Tsamba yakasanyorwa, yomunhu oga inomutsa pfundo rakasiana kana kuti inoudza nhau inogombedzera ichaiswa parunyararo ndokutumirwa zvakananga ku LA. LA inorava aya mabhii nokungwarira. Vanoashandisa kuyera maonere emirangariro yavose panhau dzakaoma. Nyaya imwe, ine simba inobva kumunhu oga inogona kugovera ujekedzo hwetsika runodikanwa naLAA kurumbidza nzvimbo kumukuru wavo webasa. Iyi ndiyo nhevedzo hurusa yekurukurirano.

Cha 3: Mutungamiriri Weruwa Nevashandi Vacho

Kana kurukurirano yenyu isati iri pamusoro penhau yetsika huru asi pamusoro pechinetso chaicho nesangano rehurumende, inova "basa rebasa." Iri ndiro basa guru rehofisi ipi neipi yesangano. Mitezo yavashandi voruwa (kazhinji kazhinji iri muhofisi yomunzvimbomo) inoita kuti shanduro yehurumende iendeswe panzvimbo inoitirwa zviwiriranwa. Vanobata nhau neVA, Social Security, Medicare, masangano okusavengi, uye IRS. Casecolow ibatirwe pamwero mukurusa wezvakavanzika netarisiro. Nokuda kwebasa, udzame, misi, kudzo dzakati, uye kusunungurwa kwoungwari kunosainwa kunodikanwa.

Zvavanofunga Nezvekusarudza Kwavo: Kuzvinzwisisa uye Kuzozviudza

Mahofisi emitemo azvino ari kuwedzera kugadzirwa kwemashoko. Mashoko anocherwa mumigodhi anobva mukurukurirano dzinobatanidza zvinhu zvakawanda ari kugovera chishandiso chine simba chokunzwisisa kuda kweruwa.

Kuongorora kungazivisa miitiro ingasacherekedzwa. Somuenzaniso, hofisi ingacherekedza danidzo dzakamwe kamwe pamusoro pekuwana intaneti yakakwirira mumativi amaruwa oruwa. Iyi pfundo remifungo ipapo rinogona kuva rine chokuita nemashoko ezvemari kuti ivake nhau yakasimba zvikuru nokuda kwokutanga kwemitemo. Masangano akafanana ne ConRegational Management Foundation [ yakafunda kwenguva refu kuti mahofisi anoshandisa sei mashoko aya kuvandudza kudavira nokusimudzira umiriri hwedemo yedemo yedemokrase.

Iyi mishumo inozivisawo kuti mumiriri anokurukura sei kudzokera kuruwa. Kana CRM ichiratidza kuti 80% yetsamba dzinobatanidzwa pabhiri chairo inoshora, mumiriri anoziva kuti vanofanira kutsanangura vhoti yavo papepa iroro zvakakwana zvikuru. Muitiro unoita chisarudzo chokubudira mashoko chinoita kuti pave nokudzora kunojeka zvikuru uye kunozvidavirira.

Zvirongwa Zvokubatsira Zvikuru

Kunzwisisa zvataurwa pamusoro apa kunokubatsira chaizvo kuti unzwe inzwi rako, uye izvi zvinoitirwa kuti ukwanise kuisa mashoko ako patafura inoita zvisarudzo.

  • Iva munhu chaiyeiye, kwete pfundo remashoko. Maemail namativi ehashtag zvinoverengwa, asi hazviwanzotendi. Tsamba yakaitwa somunhu oga inoshandisa mashoko ako umene ichaiswa panzvimbo yehwirudzuro yakakwirira. Nhamburiko yaunoisamo chiratidzo chokupwiswa kwako.
  • Taura nyaya chaiyo. Panzvimbo pokungotaura pfungwa, tsanangura kuti nhau inokutapurai sei, mhuri yenyu, kana kuti bhizimisi renyu. Sekuyeuka nhau. Vanoishandisa kuumba nhau. Maidi nemifananidzo zvinokosha, asi nhauro yomunhu ndiyo inoparira tapuro isingaperi.
  • [ Kudzikisa kuzivikanwa kwako nekero. Iva nechokwadi chakajeka kuti unonzi mubatanidzwa. Kana ukashandisa webform, zadzai nzvimbo yekero. Kana ukaita foni, taura kero yako yomumugwagwa. Activeaudition inotakura uremu hushoma.
  • Nguva yaunoronga. Kuonana nehofisi zuva rekuvhota kusati kwashanda nokuda kwekuvhota, asi kwanyanyononoka kuchinja pfungwa. Nokuda kwepesvedzero hurusa, onana nemumiriri wako pakuvamba mumuitiro wemitemo. Batana navo mukati mechikamu chedare, kwete vhoti youriri.
  • Shandisa zvishandiso zvakarurama. Unogona kuwana mumiriri wako namashoko avo chaiwo okuonana nawo kupfurikidza ne USA.gov. Nzvera website yavo yepamutemo nokuda kwomutoo wavo wakasarudzwa. Kushandisa pagedhi rakarurama shoko rako rinoiswa zvakanaka uye kwete muruvara rwedesikito.
  • [ ramba uchipfuurira asi uchiremekedza. Tevera panhau yako. Tsamba imwe idonhera mubhakitiro. Kutevedzana kwekurukurirano dzokufunga, dzinofungwa zvakanaka munguva inovaka ukama uye kukuita kuti uve mubatanidzwa wakavimbika, wakavimbiswa. Kuremekedzana kunokosha; kutaurirana kwokuvirima kana kuti kwokutyisidzira kunogona kubviswa nokukurumidza uye kungakuvadza chaizvoizvo chisakiso chako.

Nzira Iri Mberi: Horo Dzeguta, Dzinooneka, uye Dzemichina

Muitiro wekurukurirano yecelt hausati uri wakabatana. Iyi iri kutenderera nokukurumidza sezvo ruzivo rutsva runotanga. Ungwaru hwokugadzira huri kutanga kuita basa mukunyora mhinduro dzokutanga, kuronga nhau, uye kunyange kunzvera murangariro. Ikoku kunogona kusunungura vashandi kuisa ngwariro pakurukurirano dzakaoma zvikuru nedzinotapukira.

Panewo kugombedzera kuri kuwedzera kwokuona. Vamwe vatsigiri vanotaura kuti mashoko pamusoro pemirangariro yavanhu anofanira kuziviswa zvikuru, kuchibvumira vagari vemo kuona kuti zviito zvomumiriri wavo zvinowirirana sei nemirangariro yoruwa rwavo. Iyi inhau yakaoma kudzikamisa kuoneka nokuviga kwavose.

Horo dzemataundi dzinoshandiswa namagetsi uye mahombe edzinofambidzana dziri kuvawo dzinozivikanwa zvikuru, dzichipa mutoo mutsva wekurukurirano yakananga. Sezvo uhu ruzivo rwamakombiyuta runopfuurira kukura, mukaha pakati pavadzorwi navatongi unopfuurira kuderera. Kubatana neizvi zvikuva zvitsva ndiimwe yenzira dzinobudirira zvikurusa dzokugara nadzo. Funga se Stanford Center on Democracy, Democracy and the Laul of Law kupfuurira kunzvera kuti izvi zvishandiso zvemichina zvinomirira zviri mumitemo zvinomirira.

Rwendo rwetsamba yako kana kuti runhare harusi chinhu chakavanzika. Muitiro wakagadzirwa, wemashoko akagadzirwa kuti udzore manzwi akawanda muhurumende inosarudzwa navanhu yazvino uno. Kupfurikidza nokudzidza nzira iyo gadziriro inoshanda nayo, unogona kubva pakuva imwe nzirawo zvayo yemifungo kusvika pakuva murevereri ane simba, anobudirira nokuda kwechinangwa chako. Inzwi rako chinhu chisina kurongwa chehurumende inomirira. Kudzidza kuigovera nenzira inobudirira ndihumwe hwounyanzvi hunokosha zvikurusa ugari wemo anogona kuvamba.