Mumakore gumi apfuura, masangano anoyamura avanhu vose akabatanidza zvishandiso zvemichina kuti awedzere zvikuru kuwanda kwazvo. Uko zvisizvo zvakambotsamira patsamba dzakananga, mabhangi efoni, uye muzvinoitika zvemagariro, zvino vanoshandisa zvinobudisa nhau, mashoko okubatanidza, uye unyanzvi hwokubatanidza navatsigiri nokubudirira zvikuru uye somunhu oga. Iyi chinjo haina kungowedzera bedzi kukura kwoukama pakati pemasangano anobetsera nenzanga dzawo. Kupfurikidza nokushandisa michina inoshanda zvakanaka, mipiro inogona kusimudzira kuziva, kufambisa mipiro, uye kuwedzera tapuro yavo pamwero yenyika yose.

Kuchinja Kwemadhigirii Kwokuchinja

Kubva Pakushandisa Analog kusvika Painoshandiswa

Mukutanga kwama 2000, masangano mazhinjisa aishandiswa nokuvapo kwemitemo yakaganhurirwa. Mawebsite akanga ari mabhurocha anomira, uye i email akashandiswa zvishoma. Nhasi, avhareji isingashandisi mhindu inoshandisa sututi yematurusi emichina avanamende: kutarisirwa kwemakombiyuta (CRM), mapurogiramu okutarisira masangano enzanga, makombiyuta okutengesa eemail, masangano okutengesa, masangano okupa mipiro, uye maaalylytics broadboards. Uku kuchinja uku kwakawedzera zvikuru mukati medenderedzwa razvino unova chinhu chisingabviri nyore uye kwakava kunokosha. Sangano dzakanga dzatotototototogona kukurumidza kubudisa mibato yemichina yemichina yemichina.

Vatyairi Vanokosha Vokurerwa Navabereki Vasiri Vangu

Zvinhu zvitatu zvinoparira miuyo isingapinduri kuruzivo rwokugadzira zvinhu: kushanda zvakanaka kwemari, [[FT:2] yakawedzerwa kusvika, uye shavo dzinoita kuti midziyo ive yakatanhamariswa. Maturusi anoderedza mutengo pafoni kana kuti pafoni painenge yabatanidzwa. Masangano enhau anobvumira masangano kusvika vanhu kure kupfuura mapepa awo eIndaneti. Uye maalytic anogovera kugadziridza chaidzo. Zvirongwa izvi zvakaita kukura mavambo okutanga nokuda kwemitezo yevakuru vakuru vakuru vehurumende nenhengo dzedare zvakafanana.

Kugadzira Zvinhu Zvemagariro Evanhu Nezvemagetsi

Kutsigira Kubatanidzwa Kwezvinobudisa Nhau Zvenzanga

Masangano esocial network anoramba ari muganhu unooneka zvikurusa webudiso remhindu. MaPlatform akaita seFacebook, Instagram, Connend In, Tik Tok, naX (yaichimbova Tutter) anopa nzira dzechienzi dzokutaura nhau, kutanga nhimbe, uye kuvaka nzanga. Masangano anobudirira haangoshambadzisi; anopinda. Anopindurawo mashoko, kugoverana zviri mukati macho zvakaiswa mumunhu, uye kugadzira zvinoitika zvokukurukura zvakadai sebvunzo, Q&A, uye hova dzemvura. Ruzivo ndirwo kusachinja uye ruvara rutsvene. Ruzivo ndirwo rutsva rwekudzo runoda kuona miuyo chaiyo, kwete kungova kukumbira kwokusaidzwa.

Somuenzaniso, Mvura yakaita nhubu huru kupfurikidza nokugoverana mavhidhiyo akaisvonaka emabasa anodzosera zvakanaka uye kuisa vapi pamberi napakati. Kushandiswa kwavo kwenhau dzinooneka paIstagram naUTUKUbe kwakaita kuti mvura ive chisakiso chaichoicho chezviuru zvavanhu vanonzwa vakabatana. (Vedza zvikuru pamusoro pomutoo wavo mu : Utsanana: Kurondedzera kwenhau yemvura.)

Kupfuura Facebook: Niche Platforms uye Kurondedzera

Nepo Facebook ichiri nzvimbo hurusa yesocial socials nokuda kwemipinduro, zvikuva zvitsva zvinopa mikana chaiyo. TikTok, neforefemu yayo yevhidhiyo yakapfupika, yakaisvonaka kusvikidza vateereri vaduku nemufaro, zvirimo zvinogoveranwa. Yakabatana inoita kuti pave nenyanzvi dzesocial nesangano. Pinterest inogona kufambisa motokari kuti dziende panzvimbo dzemahofisi dzinoda kukanganisa. Nzira yakanakisisa ndeyokusarudza zvikuva uko vateereri vanoshuva vanotopedza nguva nezviri mukati mazviri. Nyaya inoisa mifananidzo inopfupika, mapiyutaidhi, uye mapepa mapfupi enhau.

Mienzaniso Yehondo Dzezvinobudisa Nhau Zvenzanga

  • Nhimbe dzeHathtag [[[FL:1] (mue., #GivingTuesday, #IceBucketChallenge) dzinokurudzira kutora rutivi muvhairasi
  • [ zvinoitika zvakafanana nenzendo dzokugara, kuunganidza magala, kana kuti bvunzurudzo dzenyanzvi kuti zvivandudze kurumidziro nokuva pedyo
  • Nhimbe dzakaiswa mukati [ dzinokumbira vatsigiri kugoverana nhau dzavo vamene, vachivaka pfungwa yenzanga nemuridzi
  • [[[Njere] Mitambo neReels nokuda kweephemeral, seri kwe-scenes dzinonzwa dziri dzomunhu oga nedziri pedyo

Mipiro Yemapepa eUNESCO

Kupa Kunopfuurira Nokufadza Kwavazhinji

Zvikuva zvokupa zvinenge zvakavhura mapepa okushandisa. Masangano akadai seGoFoundMe, Justiving, uye mapeji ezvipo zvakatsaurirwa pawebsite isingabudiriri mari anobvumira vatsigiri kupa nokudhuro shoma. Chinokosha zvikuru, vanogonesa zvipo zvinodzokororwa, zvinopa mari yavanoziva. Masangano akawanda anoona chikamu chikuru chemipiro yawo inouya kubva kumapurogiramu emwedzi nomwedzi. Boomfunding yakabvisawo mari yemari inobhadharwa, ichibvumira vanhu kugadzira masangano anobatsira kubatsira vapi.

Kuronga Kubhadhara uye Ruzivo Rwokupa Mari

Zvikamu zvemipiro zvazvino uno zvinoisa jakisi remhindu dzinoisa panzvimbo yazvo ruzivo rwomushandisi: kufambiswa kwapashoma napashoma, mari yakatarwa (mutook., Apple Pachero, Google Pache), uye zvimiro zvezvipiso. Vanobatawo marisiti omutero nenzira inodzoresa. Muitiro wokunzvera unowedzera zvakananga mwero wokutendeutsa. Mukuwirirana ne Giving USA, kupa paIndaneti kwakakura ne 20% mumakore maviri apfuura, uye komba zviratidzo zvokunonoka. Zvipiso zvisingapiwirira mumipi zvinoona mipiro yeavhareji yakakwirira uye mwero yokurambwa.

Magetsi Anotapura

Mitengo inobva kumapuratifomu okupa mipiro inobetserawo mipiro inonzwisisa vapi vayo. Mipiro yakadai seavhareji yezvipo, nguva yezuva, uye rudzi rwemichina inobvumira masangano kusona zvitsama zvezvitsama uye zvinenge zvanyatsobvunza. Somuenzaniso, purofiti ingatumira tsamba yokuonga iwe mumaminiti okupa, kubatanidza mashoko ane simba akadai se “U.50 [Z $5] ichatenga zvokudya 100.” Iyi revo inobvumira nokukurumidza inosimbisa chisarudzo chomupi ndokukurudzira kudzokorora.

Zvisarudzo Zvakaitwa Nemashoko Zvinobatsira

Kunzwisisa Nzendo Dzevanopiwa

Mitengo inogonesa masangano anobetsera kuronga rwendo rwose rwomupi, kubva pawebsite yokutanga kusvikira kumutsigiri anodzokororwa. Kupfurikidza nokunyora mufambiro wakadai seshanyo dzepamapeji, email inovhurwa, uye zvinoitika, masangano anogona kuziva kuti chii chinorira nechisingadaro. Somuenzaniso, hama dzingawana kuti vatsigiri vanoona vhidhiyo vane 40% yebviro yokupa. Iyi zivo inoita mipiro yakawanda mukubudiswa kwevhidhiyo. Shono dzinobvisa basa rokufeya nokurega mari inoparira kupedzesa zvinhu zvakaganhurirwa uko vane muuyo mukurusa.

Kuzvishandisa Nokuronga

Kuzvipinza kwomunhu kunopfuura kuisa zita rokutanga muemail. Kushandisa masangano anobatsira anogona kugovera vapi nemhindu, chitsama chemipiro, kuvimbisana, kana kuti uwandu hwevagari vemo. Mupi mukuru angagamuchira runhare rwake, nepo mupi wokutanga angagamuchira nhevedzano inogamuchirwa pamusoro pebasa resangano. Uyu mutoo unogadzirirwa wekuwedzera kuvadziko. Masumo akaita se Google Analytics nokuda kweNonficificiations haawanikwi, achibetsera kunyange masangano maduku kuwana nzwisiso ine simba. (Rava zvikuru pa ]] midziyo yakadai se-NotROGOGY[FFF:3]]).

Maturusi Okusabatsira

  • Google Analytics (manyawi) nokuda kwokufamba nokutendeuka kwenzvimbo dzewebsite
  • [ Bhuku resights uye `TWRITALtics[ nokuda kwokushanda kwemasangano enhau
  • CRM anlytics (mue., Salsforce Notformer Clow) nokuda kwokutarisira upenyu hwechibhakisi
  • [[ITRO] Imailchimp kana Choonana nacho [ nokuda kwenhimbe yeemail

Kuvaka Ukama NeCRM uye Kutengesa Mamail

MaCRM Asiri Kukohwa

A CRM ijiro ravatarisiri vazvino uno. Platforms se Salesforce Notirform yeDiviti yeBHOMANG, BOMANG[, uye [[FLT]] , uye [[FLT]] Muracdo waMozar NXT[FLT] [FLT]] Nyunyuzi] mashoko enhau, kugovera, uye matanda okukurukurirana. Vanobvumira kuti mari iwirirane, mabasa emotokari, uye kuita kuti pave nemishumo yemipimo yemitengo. CRM inobetsera haisi kuva nechokwadi chokuti kupfurikidza nokutsemuka, uye kunyora nguva yakanyorwa. Nokuda kwezviidzoro zvakakurumbira, [F][6]

Kutevedzana kwemapepa

Email inoramba iri mukoto mukuru weroI usingapinzi mari. Rovetated inogona kurera vazvinyoresi vatsva, vapi vanogamuchirwa, kutumira zvido zvokuberekwa, uye kuyeuchidza vatsigiri nezvezvinoitika zvinouya. Somuenzaniso, “Mashoko okugamuchirwa” angabatanidza kutanga kwebasa, nhau yebudiriro, uye danidzo yakaderera yokuita chiito sekusaina chikumbiro. Maemail akachengetwa anochengeta nguva yavashandi apo anenge achivimbisa, kurukurirano yomunhu oga. Chinokosha kudzikamisa kuwirirano netapukudzo dzavanhu dzinogona kunzwisisa apo kutumira mashoko kusiri kwouzivi.

Utariri Nokuzvisunga

Kuwanazve mupi aripo hakunetsi kuwana itsva. Kubatsira kwounyanzvi kupfurikidza nokugonesa vaongi, mishumo, uye mishumo yadzo yoga. CRM inogona kumutsa runhare rwokuonga pashure pechipo chikuru kana kuti kunyevera mukuru mukuru wemupi apo mupi ave asingashandi kwemwedzi mitanhatu. Nokubatanidza mashoko netsitsi, masangano anogona kuvaka kuvimbika kunogara.

Zvigadzirwa Zvinosanganisa Zvinhu: AI, Matakuna, uye Mafashoni Ezvifambiso Zvemotokari

Ai nokuda Kwenzwisiso Dzakapiwa Nechizvarwa Chine Zvachinogutsikana

Ungwaru hwokugadzira huri kutanga kuumba purofiti isingapinduri. Mifanikiso yokudzidza yemichina inogona kudeya kutaura kuti vapi vangada kukundikana, chitsama chipi chokukumbira, nenguva yakanakisisa yokutumira chikumbiro. Maturusi eAI anogonawo kuita mabudiredhiro ezvokubudisa nhau, kupeta mishumo, uye kunyange mhinduro dzemibvunzo inozivikanwa navose kupfurikidza nokukurukura. Nepo AI haisi mutsivi worutongeso rwavanhu, inoita kuti simba rezvikwata zviduku rive. Somuenzaniso, [[FLT: 0] COM] Anoshandisa AIS kunzvera utano husingapindwi, kubetsera vapindurira.

Zvikamu Zvekurukurirano Zvokuvimbisana 24/7

Masangano akawanda anobatsira vanhu ava ava anovhura masuo ewebsite avo nemapeji eFacebook. Mabot aya anowanzobvunza mibvunzo (zvikurukuru, “Chipo changu chinoenda kupi?”), anounganidza mashoko okuonana, uye kunyange kuita mipiro iri nyore. Anoshanda panguva dzose, achipa tsigiro yekare kuvashanyi vangave vari munzvimbo dzakasiyana- siyana dzenzvimbo kana kuti kutsvaka pamaawa akasiyana. Zvigadzirwa zvinogonawo kugadzirirwa kuziva kukurumidza kubvunza (g., kubatsira vaya vari munjodzi) uye kuwedzera kunhengo yevashandi.

Zvifambiso Zvemotokari Zvokunyengera Nezvinoitika

Maapps akazvitsaurira anobvumira maapps asingapi purofiti kuti arambe ari muhomwe dzavatsigiri. Apps dzinogona kuratidza mashoko anotemwa, mabhatani okunyoresa, zviitiko, uye mabheji okubhejera akafanana nebheji dzemaawa okuzvipira. Masangano akafanana MaDhibi asina miganhu uye World Wildlife Fund ine apps dzinodzidzisa nokukurudzira chiito. Kunyange pasina mawebsiteji etsika, mareki-totodometi nenhimbe dzerugwaro dzinosvika kuva vanhu. Somuenzaniso wenhimbe dzinobudirira, ona [[FLTLD:]]

Zvinoitika Zvomene Nezvemanyoro

Kuwedzera Kupfuura Nyika

Dambudziko racho rakaita kuti njodzi dzisaenderere paIndaneti, uye dzakawanda dzakawana kubatsira kwadzisingatarisiri. Zvinoitika nerokuti zviitiko nerokugara, magirazi epaIndaneti, magirazi anenge agara, kombiyuta, + / angakwezva vapindi kubva munyika yose, zvichiwedzera zvikuru. Zviitiko, zvinobatanidza chikamu chese chese zviri zviviri zvinopa zviitiko: kuva pedyo kwomunzvimbomo uye kubatanidzwa kwenyika yose.

Kushandisa Mari Nokungwarira

Zviitiko chaizvoizvo zvinoderedzawo ndyiko (kusava nzvimbo, kuvakwa, kana kuti kufamba) uye zvinogona kunyorwa nokuda kwokuona gare gare, zvichikudza upenyu hwavo. Zviteshi zvakafanana namamita ezvipo zvinorarama uye pafoni dzinopa danidziro zvinochengeta vateereri vari muIndaneti vachibatanidzwa. Chinosakaitwa zvakanaka gala chinogona kumutsa mari inokosha. Miitiro yakanakisisa mukugadzirwa chaikwo, Nonchizanyunguro yeProcioting for Good Tech inopa nhungamiro yakakwana[

Kukurira Zvinetso Muunyanzvi Hwokurera Mwana Asiri Wako

Kuparadzana Kwemadhigirii uye Kuwanikwa

Kunyange zvazvo ruzivo rwokugadzira zvinhu ruchibatsira zvikuru, runogonawo kuva nengozi yokubvisa vaya vasina mashoko akavimbika paIndaneti kana kuti vasinganzwisisiki.

Kuva Wega Kwemashoko uye Kuchengeteka

Nemashoko akawanda anouya mutoro mukuru. Vasingapinzi vanounganidza mashoko anotapurika akadai semazita ekadhi rechikwereti, kero, mashoko ekadhi rechikwereti (/uye vanofanira kuidzivirira). Kuputsa mashoko kunogona kuparadza chivimbo uye mukurumbira wakashata. Masangano anofanira kushandisa kunyorwa kwamashoko okunyora, masuo anobhadharwa akachengeteka, mapepa echengeteko enguva dzose, uye mitemo yakavanzika yakajeka. Anofanirawo kuwirirana nemiraudzo yakadai seGDPR neCPA, kunyange kana yakavakirwa muUS, kana ane vatsigiri vemarudzi ose.

Kurovedza uye Kurovedza Zvinhu Zvikuru

Masangano akawanda anoshandira pamitengo yakasimba nemapoka maduku. Kugamuchira ruzivo rutsva hakudi marezenisi esoftware chete asiwo kurovedza vashandi uye dzimwe nguva kuchinja tsika. Chigadziro kutanga chiduku: Sarudza chishandiso chimwe chinokurukura nguva huru yokurwadziwa (zvikurukuru, CRM kuti itsive purofiti inoshatsa), vandudza, ipapo wedzera zvishoma nezvishoma. Maturusi akasununguka neakaderera (Maslabhuri echimp, Google Comberg, Canva) anogona kugovera ukoshi husina mutengo mukuru. Kubatanidza neprobo tekichtechstingss kana kuti kushandisa vagadziri vazvipiri kunogonawo kuderedza mutoro.

Kupedzisa: Nguva Yemberi Yokusawana Chirongwa

Ruzivo rwokugadzirwa kwezvinhu rwachinja zvikuru nzira iyo masangano anopa ruyamura akabatana nayo nevatsigiri, mari, uye migumisiro. Kubva munyaya dzevezenzi dzinotaura kusvika kunzwisiso dzemagariro emunhu ane simba reAl, maturusi aya anogonesa zvinhu zvisingabatsiri kuita zvakawanda nezvishoma uye kubatira nzanga dzinenge dzakananga zvikuru uye dzinotarisira. Zvisinei, ruzivo rwokugadzirwa kwezvinhu runoshanda bedzi senzira yaanoshandisa. Masangano anobudirira ndiwo anobatanidza zvishandiso zvemagetsi neukama hwechokwadi hwavanhu, tsitsi, uye kuisa pfungwa pakushanda. Sezvo ruzivo rwokugadzirwa kwezvinhu runoramba ruchienderera mberi muzvinhu chaizvoizvo, ruchigadzirwa nokujeka, uye kunyange kuoma zvikuru makomo eAICON. Nokuti zvino, nhanho inonyanya kukosha ndeye zvinototototanga: kuongorora zvinodiwa zviripo, zvishandiso zvakarurama, uye kuvaka tsika dzinopfuurira. Rudzi, ruchawedzera rutsigiriro, uye zvinotototonyanya kutsigira zvikuru.