Rupo rwevapi vemari runoda nyaya inomanikidza kuti vatsigire kupa mipiro, vazvipiri, uye kuvaka zvibvumirano zvinogara. Nyaya yokutsigira haisi bhurocha kana kuti tsamba inopa mari; inhoroondo inotsanangura kuti nei sangano rako riripo, nei zvinhu zvako zvichikosha, uye nei mumwe munhu achifanira kupa nguva yavo, mari, kana kuti kupesvedzera kukuitira zvaunoda. Pasina nyaya yakajeka uye inonyengetedza, kunyange mabasa okukurumidzira anotamburira kuwana matura. Nyaya ino inogovera purani ine chiremera yokusimudzira nyaya inotsigira vapi, inosunda, uye inotsigira kuvimbisana kwenguva refu.

Kunzwisisa Zvaunonzwa

Zviitiko zvinonyengetedza zvikurusa zvetsigiro zvakavakirwa pahwaro hwenzwisiso yavateereri. Pamberi pokunyora mutsetse mumwe, shandisa nguva mukuzivisa nokunzwisisa vanhu vaunotarisira kusvika. Vapinyi havasi boka renyika imwe chete; vanobva pavanhu vane Neta yakakwirira uye shamwari dzebhizimisi kusvika kuvatsigiri navazvipiri. Chikamu chimwe nechimwe chine mipimo yakasiana, sundo, uye zvisarudzo zvekurukurirano.

Kunzvera Kunoitirwa Mubasa

Itai kuti vapi vasanyanya kupfuvura nhamba yevanhu. Zvii zvavanoisa pakutanga? Zvii zvinonyandura mirangariro zvinosunda kupa kwavo?

Kunyora Mapunduko Epfungwa Netsika

Nzwisiso dzendangariro nemhesano dzezvisakiso-pasi(davidzo), uye mararamire zvinoparira zvakawanda zvakafanana nezvinoitwa nechiverengero chavagari vemo. Mupi anokoshesa chengeteko yemhoteredzo angadavidza nenzira yakasiana kurunako rwechipo chinochinja mamiriro okunze kupfuura uyo anoronga fambiro mberi yemari. Ongorora mutsigiri wako aripo kuti aone mipimo: ndeipi mipimo, mifananidzo, uye danidzo yokuita chiito zvinoparira kuvimbisana kukurusa? Mupi weshoko rako kuratidzira mipimo yechikamu chimwe nechimwe pasina kuisa basa rako guru.

Kushandisa Tone uye Mukoto

Vateereri vakasiana - siana vanoshandisa zviri mukati nomumikoto yakasiana - siana. Vapi vaduku vangada nhau dzeIstagram neufakazi hupfupi hwevhidhiyo; vapa vakwegura vangabatanidzwa zvikuru nechikumbiro chakatsikirirwa kana kuti tsamba yomunhu oga inobva kumukuru mukuru. Chisakiso chako chokutsigira chinofanira kuvapo mumaforeji akawanda(a peji imwe, peji refu, runyoro rwevhidhiyo, uye nhevedzano yezvinobudisa nhau zvenzanga .)

Batsira Basa Rako Nezvaunoita

Mashoko anotaurwa nevanhu vakadai sokuti “tinobatsira vanhu” anokundikana kukurudzira. Pane kudaro, taurai nezvechinetso chacho, matauriro amuri kuita, uye kuchinja kunoita basa renyu.

Iva Nechirongwa Chokuchinja Zvinhu

Rondedzero yechinjo igadziriro ine mufungo inobatanidza mibato yako nemiuyo mirefu. Somuenzaniso: Kana tikagovera pashure pechikoro kurairidza (basa), ipapo pairik ichavandudza magiredhi avo (pashure), kuchitungamirira kumwero wakakwirira wekupedza kufunda (kubuda), inoderedza urombo munzanga yedu (matanho). Uku kujeka kunobetsera vapi kunzwisisa chaizvoizvo kuti chipo chavo chinofambisa sei tsono. Manyuko akaita se Chitendero cheChaparo cheChinjo yePNUPUPUPU.]

Shandisai Nyaya Nemashoko Pamwe Chete

Nhau dzinoita kuti pave nokubatana kwemirangariro; mashoko anogovera kuvimbika. Somuenzaniso, vhura zvose zviri zviviri munhoroondo yako. Somuenzaniso, nenhau yaamai vasina murume vakawana imba yakatsiga mupurogiramu yenyu, ipapo tevera nezviverengero: “Gore rapera, 94% yemhuri mupurogiramu yedu yakaramba iripo pashure pemwedzi 12.” Dzivisa vateereri vazhinji nezviverengero; panzvimbo pezvo, simbisa mitanharo mitatu mikuru inoratidzira budiriro. ... SSford Social Innovation Review yakabudisa nhungamiro yakaisvonaka pamusoro pokubatanidza nhau noufakazi husingapi.

Rondedzera Kukosha Kwako Kwakasiyana Nekwevamwe

Chii chinosiyanisa masangano ako okupa mari kune mamwe munzvimbo imwe chete? Zvichida une ruzivo rwakabvumikiswa rwemiitiro, mwero wakaderera pamusoro, kana kuti chivimbo chapasi chenzanga. Ronga izvi zvakajeka. Somuenzaniso: “Kufanana namabhangi mazhinji ezvokudya, tinowana 80% yezvibereko zvedu zvomumapurazi omunzvimbomo, tichitsigira zvose zviri zviviri rusununguko rwenzara uye kurima kwenharaunda.” Chikarakadzo chako chakatanhamara chinofanira kuoneka pakuvamba muchinoitika chetsigiro ndokudzokororwa mumashoko akapoteredza akasiana.

Ronga Mugariro Wako Zvinobudirira

Chinyorwa chakanyatsonyorwa chokutsigira chinotungamirira muravi kubva pakuda kuziva kusvika pakupwiswa. Shandisa kuyerera kune mufungo kunokarira nemhinduro. Chivako chamativi mashanu chinotevera chakaedzwa nguva uye chinoshanda.

Kutanga: Hook

Kungoda kuongorora zvikamu zviviri zvokutanga. Shandisa nhamba inomutsa pfungwa, mashoko akajeka, kana kuti mashoko akasimba. Muenzaniso: “Pakarasikirwa basa rake panguva yaipararira, akafunga kuti aizorasikirwawo nomusha wake. Nemhaka yepurogiramu yedu yokukurumidza kutora hofori, haana kumbopotsa mari yokuripira.” Sumo yacho inofanira kukurumidza kuendesa mapango acho uye mukana wokuchinja.

Kutaura Kwechinetso: Kukurumidzira

Tsanangura kero dzaunopiwa nevemasangano anoyamura. Dzivisa kusava nechokwadi nezvokudya. Panzvimbo pe “zvokudya,” taura kuti“ mumwe muvana vashanu vomunyika yedu anorara nenzara usiku hwoga hwoga.” Tsanangura kuti nei chinetso chacho chichiri kupfuurira uye kuti chii chinoitika kana pasina chiito. Chikamu ichi chinofanira kutanga pfungwa yakajeka yokukurumidzira pasina kutora mhaka. Chinetso chacho chinonzi chinogona kugadziriswa.

Mhinduro: Muenzaniso Wako

Udza kuti rupo rwako runobata sei chinetso. Inda kupfuura ndaza yepurogiramu; tsanangura kuti mutoo wako unoshanda sei, unoshanda, uye unodzoreka. Kana zvichibvira, batanidza enzanisa: “Pa $3 iri yose yakapiwa, tinoshandisa mari ye $3 mumari inowirirana uye mumabasa orudzi.” Shandisa misoro miduku kuputsa kupindira kwakaoma. Somuenzaniso, rupo rwemhoteredzo ingaronga nzira nhatu: kubetsera, chiito chakananga, uye dzidzo.

Zvinoitika: Uchapupu Hwemigumisiro

Goveranai nhau dzebudiriro, ufakazi, nemiuyo inoparirwa. Shandisa muvhenganiswa woufakazi hunoyera nohunoyera. Zvinhu zvinooneka zvakadai sapamberi napashure pemifananidzo kana kuti girabhu dzesimba zvinogona kubatanidzwa muzvinyorwa zvakabatana kana kuti zvakaiswa mushanduro dzemichina. Batanidza fundo pfupi inosimbisa basa romupi wetsigiri sewe, takasima miti 10 000 gore rapfuura, tichidzorera nzvimbo yokugara nokuda kwemarudzi ari mungozi.”

Kukumbira Chiito: Kubvunza

Chero mupiro wemari, maawa okuzvipira, kana kuti sumo yokuenda kumunhu waunoshandira, taura zvakajeka.

Shandisa Mutauro Unoita Kuti Vanhu Vave Nepfungwa Dzakanaka

Mutauro nezviono zvinoshanda pamwe chete kuti zvikudziridze shoko rako.

Kunyora Nepfungwa Dzinorwadza

Sarudza mashoko anonyandura mirangariro pasina kudzorwa. Shandisa inzwi rinoshanda namazita akajeka. Panzvimbo po “Mupiro wenyu uchatibetsera kupfuuridzira basa redu rinokosha,” iti“ Chipo chenyu chichagovera zvokudya zvinodziya nokuda kwemhuri 50 muchando chino.” Dzivisa kutaura kusingashandisi mashoko kwakadai sokuti “zvinotenda kuti” kana kuti“ tinovimba.” Chitsive nokutaura kune chivimbo kunotsigirwa noufakazi.

Mashoko Okunyora uye Kuongorora

Mashoko anotaurwa nevanhu vanobatsirwa, vanoshanda, kana kuti vanozvipira anoratidza kuti mashoko mapfupi, anobata pfungwa imwe chete kana kuti anonzwisisa. Somuenzaniso: “Ndaisambofunga kuti ndaigona kupedza chikoro, asi purogiramu ino yakandipa chivimbo chokuedza.” Nzvimbo inonokora mashoko mumashoko ari mumashoko ari pafoni kana kuti pamashoko ari pafoni.

Kusarudza Zvinooneka Zvakarurama

Mifananidzo inofanira kuratidza vanhu chaivoivo mumamiriro ezvinhu echokwadi, kwete echitoro. Infographics dzinogona kupfavisa mashoko akaoma kunzwisisa, nepo mavhidhiyo mapfupi (panenge maminiti maviri) anogona kubudisa chibhakera chemirangariro chine simba. Nokuda kwokudhinda, shandisa mifananidzo yakakwirira inonatsa rondedzero dzinosimbisa kurondedzera kwako. Nokuda kwemifanikiso, yakanakisisa yokuisa nokukurumidza kuiswa uye kubatanidza rugwaro rwemaalt kuti ruwanike. Nonfit Profit Prog[ Web site] ine miitiro yakanakisisa yokurondedzera nhau yemifananidzo muchikamu chisingapitsigiri.

Ita Uchitevedzera

Kukudziridza nhau yetsigiro kunongova bedzi mavambo. mwero wechokwadi webudiriro ndiwo kuti unosanochengeta sei simba pashure peratidziro yokutanga.

Kuvaka Rwendo Rwokupa

Meta nhevedzano yenzvimbo dzinodzorwa idzo dzinotungamirira vatsigiri kubva kuonano yokutanga kusvikira kukubatanidzwa kukuru. Pashure pokunge mumwe munhu apa, atumira kuonga kwako mumaawa 48. Muvhiki dzinotevera, goverana rondedzero yebasa chairo ravakaripira. Mishumo yeMashinha, zvinoitika chaizvoizvo, uye mapurogiramu enhume anogona kukudza kuvimbika. Kurukurirano imwe neimwe inofanira kusimbisa nhau yapakuvamba nokuda kwetsigiro apo inoratidzira fambiro mberi.

Utariri uye Kuonga

Usamborerutsa simba rokuonga kwechokwadi. Mashoko akanyorwa nemaoko, kuzivisa mumapepa, uye kududza mikana (nokuda kwezvipo zvikuru) zvinoita kuti vatsigiri vanzwe vachikosheswa. Utariri hahusi kungovawo hahwo chinhu chokuonga iwe; ibasa muukama hwomunguva yemberi. Mupi ane mutariri akanaka ane bviro huru yokupazve nokureverera nokuda kwako.

Kuchinja Nyaya Yacho Nokufamba Kwenguva

Chinoitika chako chokutsigira chinofanira kushanduka sezvo sangano rako rinowedzera uye sezvo mhoteredzo yokunze inochinja. Vateereri vako vatsvakurudze gore negore. Vavadzisa nhamba, wedzera nyaya itsva, uye vandudza mutauro wako. Kana njodzi ikabuda(musikirwo wezvinhu), kusashanda zvakanaka kwemari, muitiro unochinja - chinja zvaunoda kugadzirisa paunenge uchiita basa rako.

Kuyera Kubudirira Kwenyaya Yako

Chinotokosha chokutsigira chinofanirawo kuva chinoshanda zvikuru. Ronga michina yakajeka kuti uone zvayakaita uye kuti ive yakavakirwa pamigumisiro.

Zviratidzo Zvikuru Zvebasa

Kuvimbisana mipimo yamashoko anosvika panhepfenyuro: mwero inovhura nokuda kwokukumbira tsamba, vhura nokupfuudza mwero yemipiro pamapeji echipo, nguva inopedzerwa pamapeji ako echikwama, uye mwero wekutendeutsa kubva pamukoto mumwe nomumwe. Nokuda kwezvinyorwa, shandisa zvisaririra zve URLs kana kuti QR kuti uite seri. Tarira uwandu hwechipo nemwero wemipi nomupi pamberi uye pashure pokushandisa chiitiko chako chitsva. Chinyorwa zvakanaka chinofanira kuwedzera zvose zviri zviviri kuvhuro nokuziva.

Kuedza Nezvokudya

Edza misoro mikuru yakasiana---kusiyana, dana kuchiito, uye kurapa kwezviono. Shandisa A/B yakakamuraniswa munhimbe dzeemail kana kuti pamapeji okumhara kuona zvinotapura zvikurusa. Mufambiro unonangidzira mapoka navapi vazvino uno navasino muuyo kuti vawane revo. Bvudza, kuti: “Chii chenhau yedu chakakusunda zvikurusa? Chii chakanga chiri kuvhiringidza kana kuti kusapwisa?” Shandisa mubatanidzwa iwoyo kuchenesa shoko rako nguva dzose.

Kushora Vezera Rako

Cherechedza nhau dzezvokutsigira zvinobva kumasangano akafanana. Anoshandisa sei mutauro waanoshandisa? Anofanira kuva akaisvonaka here? Paasingafaniri kunyora, kuisa chiratidzo kunokubatsira kuziva maburi kana mikana munhoroondo yako.

Misungo Inowanzosashandiswa

Kunyange vachengeti vemari vane ruzivo rwokuzviwanira vanogona kuwira mumisungo inonetesa nhau yavo nokuda kwetsigiro.

Kuzadza Mashoko

Vapi vemari vane nguva shoma yokuteerera. Dzivisa sundo yokubatanidza udzame huri hwose hwepurogiramu, idi renhau, kana kuti vashandi vanopa maruramiro. Edza noutsinye. Kana chimwe chinhu chisingatsigiri zvakananga nharo dzako huru (nei ikoku kuchiparira nhau uye nei rudo rwako rwuri motokari yakanakisisa yokuchichinja().

Kushandisa Chirahwe Kana Kuti Kutaura Nebasa

Mashoko akadai se “chivako chezvitima,”“ kuvimbisana,” kana kuti “kuda kurava kwokuda kurasika kungava kunonzwika kuvaravi vane unyanzvi asi vari voga. Taura nomutauro wakajeka kuti mutsigiri mutsva anogona kunzwisisa pasina mashoko okududzira. Edza kunyora kwako neshamwari isiri nyanzvi uye ibvunze kuti ione chinhu chipi nechipi chinovhiringidza.

Kuregeredza Basa Remupi Wemari

Chikanganiso chinozivikanwa navose kuisa chose chose zvinodikanwa zvesangano panzvimbo pechishuvo chomupi chokuita musiyano. Dzokorora nhau yako kuti usimbise icho idzo dzinogona kuwana. Panzvimbo pe “Tinoda mari kuti tiwedzere purogiramu yedu,” iti “Nebetsero yenyu, tinogona kupeta nhamba yavana vatinoshumira.” Itai mupi wegamba renhau yacho.

Mienzaniso Inochinja - chinja Mberi Kwemachere

Website yako, zvinobudisa mashoko, tsamba, uye mharidzo dzinotevedzerwa dzinofanira kutaura nyaya imwe cheteyo. Kuchinja rugwaro runofanira kubvisa chivimbo. Gadziridza chinyorwa cheshoko kana kuti chinyorwa chemirau mitatu icho chinorondedzera nhauro yako huru, mapfundo anotsigira, uye zvibvumikiso. Chigovaiwo nomunhu ari wose ari musangano renyu anokurukura kunze.

mhedziso

Kukudziridza nhau inogombedzera nokuda kwetsigiro isati iri basa rimwe rokunyora renguva ino, ibasa rinopfuurira rinopfuurira riri pakati pekugovera mari inobudirira. Kupfurikidza nokunzwisisa vateereri vako, kujekesa basa rako netapuro, kunzvera shoko rako nenzira ine mufungo, kushandisa mashoko anotenderedza nemaziso, uye kupinza vatsigiri kupfuura kubvunza kwokutanga, unoita nhauro inonyandura rupo uye inovaka nzanga yakapikirwa kudonzo rako. Zviitiko zvinobudirira zvikurusa ndezvakavakirwa muzvokwadi, zvinotsigirwa noufakazi, uye zvinopiwa nechishuvo. Tanga kuita basa rako nhasi, uye cherekedza tsigiro yako.