I-Australian Treasure ayiyo-injini yenkcazo efuna amanani kunye namaphepha enkqubo; yinkqubo yokuqala urhulumente worhulumente achaza ngayo umbono wakhe wezoqoqosho, izigqibo zemali, kunye nembono yemali kuhlanga. Kwixesha elichazwa yi--scerator, ukutshintsha kwentengiso yomhlaba wonke, kwaye ubumi obufuna ukuba kubekho ubuchule obuninzi nokufikelela, ubuchule bonxibelelwano lukawonke-wonke, imigaqo-nkqubo yonxibelelwano ye-Other Society iye yabaluleke njengemithetho ngokwayo. Eli nqaku lihlola ukuthelekisa ukuthengwa, ukuthengiselwana okuntswana okuntsonko, ukucacinezela ulwazi olufunekayo kwintetho yezoqoqosho. Kodwa, i-Coomite ijonge ubuchule bokulungisa imigaqo-mali nokulungisa imigaqo-mali, ukusetyenziswa kwendlela efunekayo, nokulungisa ukusetyenziswa kwe-applitiki, ukusetyenziswa kwemithel, ukuqinisekisa ukusetyenziswa kweminxeba nokusetyenziswa kwengxelo yemali, ukusetyenziswa kwengxelo ye-Admithe, ukusetyenziswa kwengxelo, ukusetyenziswa kwengxelo, nokuba kungene, ukusetyenziswa koncedo, ukusetyenziswa kwengxelo, nokuba

Ingqwalasela Yeengcebiso Zonxibelelwano ZeOstreliya

Isiseko sonxibelelwano lweNkxaso yeNkcubeko sisekelwe kwimbopheleleko yayo esesikweni yokucebisa urhulumente ngenkqubo yezoqoqosho ngoxa ekwazisa uluntu ngokubanzi. Ngokwembali, imijelo yokuqala ibingamaxwebhu oHlahlelo lwaminyaka le, iInternationalal Report, nempapasho ye-Economic Roundation. La maxwebhu athe alula, adlula kwiwaka lamaphepha, kwaye akhatshwa ziintlanganiso zomsebenzi kunye namajelo eendaba akhupha imicimbi yezoqoqosho. Kwiminyaka edlulileyo, iSebe liye landisa izinqongophele ithala lalo lalo lokugcina lalo lokugcina imali ukuze liquke i-we i-webhhhlawulo ([[FOLT.0]]].[FLTFLT:1]], imibuzo esebenzayo, unxibelelwano olukhoyo (Thithize, i-Facean, i-Facean infacedreans yoographics, kunye nongcelcept translations translation, i-ographive translateins, ingakumbi e

Amalungu angundoqo onxibelelwano olunempumelelo lukawonke-wonke

Ukuvavanya ukuphumelela kweNgciwo-mali, kufuneka kuqala simisele imilinganiselo yonxibelelwano olunempumelelo lweqela likawonke-wonke. Uncwadi lwe-Academic kunye nezikhokelo zoogqirha (umz., isiseko se- ECD sonxibelelwano lukawonke-wonke [)) sidityaniswa kwintsika ezine: ukucaca, ukuvaleka, ukungaguquguquki, kunye nokuhamba kwexesha. Nganye kwezi zinto kudlala indima eyahlukileyo kwindlela i-e-email zikaNota ye-Center ezifunyanwa ngayo nokusetyenziswa ngayo.

Icacile

Ubuchule bokuguqulela iingcamango zezoqoqosho . "ezifana nentsilelo zesakhiwo", ii-gasiliers, okanye isibiyeli sirhuqa-indawo esinolwimi oluthi umfundi oqhelekileyo aluqonde ngaphandle kweqondo kwizoqoqosho. I-Mali yenze imigudu kule ndlela, enenkcazelo yengcingo kunye ne-siNgesi “iiinkcukacha” ze-webhsayithi. Umzekelo, 202425 zemali eqingqiweyo ekhutshwe “eqeshiweyo eGlance". Uxwebhu olukwindawo epheleleyo. Kodwa, ezininzi zeencwadi ze-Moneyoloji zixhomekeke kumagama obugcisa kunye nokwakhiwa okungacacimekiyo. Umzekelo obalulekileyo kukusetyenziswa kwe-“ i-ficriocerty" xa amazwi alula“ enyusa irhafu ne-rhafu” luza kulwa ngqo ngakumbi. Ngexa kuthengwa ngolwimi oluqhelekileyo, ngamanye amaxesha amaqela athe ngqo nasemthethweni, uphando oluthe ngqo kwigumbi lophando oluqhelekileyo lweziko lophatho lwezo zikarhulumente (R.S.SL; Sc2222, ulwimi oluqhelekileyo, oluqhelekileyo, olu

Ukubonakala kwelinye icala

Ukubonisa ngaphaya kwengqondo akuquki nje kuphela ukuchaza izigqibo kodwa kubandakanya nokuchaza uqikelelo kunye nogcino-lwazi emva kwazo. Ubuninzi bemali buyichaza kakuhle le ngxelo: ikhupha iinkcukacha ezineenkcukacha ezithe ngqo zogcino-lwazi olungaphantsi kohlahlo, iquka uhlalutyo lolwazi, kwaye igcina ubhaliso lukawonke-wonke lwenkcazo zerhafu. Noko ke, ukubonakala kodwa akwanele ukuba ulwazi lunikezelwa ngeendlela zokuthintela uphando. Umzekelo, amaphepha ohlahlolo alungele abaphula-mali abaphula inkcubeko kunye neemarikethengiso zemali, hayi ukwenzela uluntu ngokubanzi. Indlela yonxibelelwano ecacileyo yolwamdla jikelele, uphatho olunekileyo, kunye nogcino-lwazi oluluhlaza lwabaphandi. Umbatho luqalisile ukuyelela okulula ngokukhupha i-data (g. g., i-transtel-nterver-type) kodwa isala phambili kwimimandla eyahlukeneyo.

Ukungaguqu-guquki

Ukungaguquguquki kuqinisekisa ukuba imiyalezo ayiphikisani neengxelo zangaphambili okanye ayitshintshi ngaphandle kwengcaciso. Ukuba unxibelelwano lweTreeter lusoloko ludityaniswa nee-ofisi zoburhulumente, ukugcina ukungaguquguquki kusenokuba lucelomngeni, ingakumbi xa oorhulumente betshintsha. Imithetho elandelwayo yonxibelelwano yeNkcitho yezezimali yenzelwe ukuba ibe yeyezobupolitika, kodwa eqheliselayo, isandi kunye nokuzitshintsha komdlano kungatshintsha-tshintsha ukuba abemi banokubona ukuba akukho ntshukumo kurhulumente. Umzekelo, ngexesha lokukhula kwe-COVID-19, isikhuthazo sokhuthazo sonxibelelwano ichazwa “njengenkxaso engathethekiyo” phantsi korhulumente omnye, yaye kamva“ njengokusetyenziswa ngokuyimfuneko.

Ixesha

Ubuchule bubalulekile kwixesha lemijikelo yentengiso ekhawulezayo kunye ne-media yentlalo. Uvengi uye waphucula isantya sakhe ngokuhamba ngogcino-mali oluziisitshixo kunye nokhutshwa ngokukhawuleza kwamaxwebhu angundoqo e-website. Kodwa, ulibaziseko lunokwenzeka xa ugcino-lwazi lufuna uphengululo olucokisekileyo. Umzekelo, isishwankathelo sanyanga nganye sisoloko sibekwa iintsuku emva kokuphela kwenyanga, kanti amanye amaqumrhu karhulumente (umz., i-Australia Bureaunijarament of Statisticstiki) akhupha ugcino-lwazi kwikhalenda yangaphambi kokubhaliswa kwekhalenda. Ukulandela ucwangciso oluthe ngqo luza kunyusa ixesha kunye nocwangciso lukawonke-wonke lokulungisa uhlalo.

Ukusetyenziswa kwezixhobo zamanani

Ubukho beNkcitho yamanani buye bakhula ngokuphawulekayo, kodwa bushiyeka emva kokukhula kwamanani amanye amaqumrhu afanayo. Ukufunza kwayo iTwitterer (@Treasy_A) kusetyenziselwa ngokuyintloko ukubhengeza iimpapasho nokudibanisa imithombo-ndaba. Amaxesha amaninzi i-Othernety ibandakanyeka kwincoko emibini yendlela-zayo, ilungisa ukungaqondani, okanye i-Q& iintlanganiso. Le yithuba eliphoswayo. I-mediater yentlalo-cumfo asiyondlela nje yosasazo sasazo, yirhiyo. IBhangeko yaseKhanada, umzekelo isebenzisa imisonto echazayo ngexesha lemiboniso yemali, okuphumela ekubhalisweni kwemiqatha nentsoko esezantsi. I-Monethi yothulo, isebenzisa ukhuthulo lwemiboniso oluqhelekileyo, kodwa ngaphandle komsebenzi womsebenzi owenziwa kwiplatifomu.

Esinye isixhobo samanani sijelo leNkcubeko leWeweTube, eliphethe iividiyo zeentetho, iintetho zekomiti, kunye nezichazi-nkcazelo ngamaxesha athile. Esi siqhagamshelanisi sinabarhumeli nabasebenzi abangaphantsi kwe-5,000 kunye nomboniso wamajelo eendaba abangaphantsi kwama-200(ikhonsathi abonisa ukuganana okuphantsi kakhulu. Ngokwahlukileyo, iReserve Bank of Australia’s Bank isoloko ihamba ngamashumi amawaka eembono. Ivereji yemali iyakwazi ukuzoba nezifundo zokusebenzisa i-RBA elula ulwazi kunye nomxholo omfutshane ([[FLTLT:0]]RBA Imfundo [[FLTLT:1]]). I-Podcastss zithenjiwenye esetyenziswa phantsi kwesiqhagamshelanisi. “Indawo echaza inkqubo yokuhlola i-Prophicodentiastting kumxholo omnye kusetyenziswa ukulungiselela ububanzi obuninzi.

Ugcino-lwazi olusuka kwi-website ye-Tree ye-Ayalytics (efumaneka kwingxelo yoNyaka yayo yama-2023-24) lubonisa ukuba ama-65% eendwendwe afika nge-injini yokuphendla, enamaphepha atyelelweyo amaninzi “amaqondo e-Tax” kunye“ nocalucalulo lwe-Bridget." Oku kucebisa ukuba abasebenzisi bakhangele inkcazelo ekhethekileyo, hayi ukukhangela ulwazi jikelele. I-Boonte kufuneka iqinisekise ukuba ii-meters eziqululo ziqulathe iimpendulo ezicacileyo, ezithe ngqo. Ngaphezu koko, i-cell nentslayelo ihlala ingundaba yeminxeba ihlala ingungengo-mfono, inyanze abasebenzisi bahlise bagxande ngokuxwe. Idilesi yobugcisa iyasebenziseka kakuhle kwinkcazelo.

Ukuzibandakanya Nokondla Uwonke Wonke

Ngapha koko kusasazwa kwengxelo yemali, iMoondrey yenza inkqubo yoluvo olusemthethweni lukawonke-wonke lotshintsho olubalulekileyo lwenkqubo. Imizekelo yakutshanje iquka ukubhunga ngenkqubo yengeniso yomhlala-phantsi, ukuhlawulwa kwerhafu, nokuyilwa kweenkonzo zemali ezintsha zembuyiselo. Le ntlanganiso ibandakanya izicelo zengxoxo, ii-intanethi, kunye nee-Forms. i-Foctal. ithelekisa iqonga kwiqonga le-intanethi (] ukusetyenziswa kwemali yerhafuthe..indlela yokulungisa i-astyraus.[FLT.1]) ivumela abafaki-mar amaphepha e-partivestiki abhaliweyo kunye nentetho ebhaliweyo yabanye abantu. Nangona oku kuncomeka ingeniso eninzi kwimizimba yookhenke, ukungenelwa kwemizimba entle, ukusetyenziswa kwe-AMStiko yook

I-Aspectives zonyango emva kwezigqibo zenziwe ngokulinganayo zibalulekile. Xa iNgxelo yeMali ikhupha iphepha lokugqibela lenkqubo okanye umthetho, ingaquka isishwankathelo sendlela igalelo lomxhasi elichaphazelekayo elichaphazelekayo elichaphazelekayo elichaphazelekayo. Oku kuya kubonisa ukuba ukujongana kwezenyani, hayi iprogreema. Ngoku yenza oku ngamaxesha athile kodwa ngokungaguquguqukiyo. ISebe lezenziwa “ukuthi,” sithe, emva kokuba incokoli nganye iza kudala ukuthemba nokukhuthaza ukuthabatha inxaxheba kwixesha elizayo. Ngaphezu koko, iMongiselwano inokufaka iprojelo yedolophu ecacileyo isebenzisa amaqonga eSongezo okanye amaqela, ivumela abathathi-opera abathathi-nxaxheba ukuba babuze ngqo kwizoqoqosho olukhulu. U.S. U. U.U.U.U.U.U.U.U.U.U.U.S. mzekelo, ugcina uwonke-mali-mali yerhafu yerhafu yerhafu, iirhafu, ii-mali, ii-mali, ii-mali, ii

Ukuvavanya Ukuphumelela

Ukulinganisa impumelelo yonxibelelwano lukawonke-wonke kuyaziwa njengenzima, ingakumbi xa usukelo lungaqondakali (umz., “ukuqonda okuthe ngqo” okanye“ ukuthembeka”). I-Moonte isebenzisa i-metrics ezininzi zomntu onegunya lobunyani: izixhobo zokusebenza zobupolisa ezikhankanya, iindwendwe zewebhsayithi, iimbono zezezentlalo-mbini, kunye nemibuzo yophando kwi-methetho ye-Australian Communication and Scementationmentation Surveyment (AGCES), noko ke, ezi mlinganiselo womlinganiselo womsebenzi, hayi isiphumo. Umzekelo, inani elikhulu lee-webhsayithi ze-webhusayithi ezibonisa ukuba abasebenzisi badide kwaye bayazi ukuba bayazi kakuhle ulwazi lwabo.

Isakhiwo esiluncedo sisuka kwi Isibonisi soNxibelelwano loRhulumente , esincomela ukuvavanya zombini inkqubela (Uwufumene umyalezo ngexesha? Ingaba umjelo ufanelekile?) kwaye isiphumo (Ngaba abaphulaphuli bakuqonda? baluqondile na ukuziphatha kwabo?). Ukusebenzisa oku kwiTrebishobo-Msebenzi, ubani ufumana amandla kodwa ubuthathaka. Umzekelo, 20242425 Uqingqo lwemali lunikezelwe ngexesha elingaphaya kwemijelo emininzi (impumelelo), kodwa uvavanyo olulandelayo lweAustralia lufumanisekuchaphazele ukuba i-31% yabantu abadala ngokuchanekileyo bayakwazi ukuphawula iprojekthi yeprojectsti njengepesenti ye-RCT). Ukuvala lobeko, ukuqokelelwa kwemali olulawulayo olungalinganiyo lwe-UTRCT (iecers), i-SChective-ographic.

Ucelomngeni Okujamelene Nalo

Iveksi yemali ihlangabezana nezakhiwo kunye neengxaki ezininzi eziphazamisa unxibelelwano lwayo.

  • Ukufakelwa kwemixholo yezoqoqosho: Iimeko zezoqoqosho zidityaniswe ngokwemvelo ngaphandle kokulahlekelwa yi-gdP, kodwa azishiyi uninzi lwabaninzi.
  • Ubuninzi bolwazi: Uhlaziyo lohlaziyo lodwa luvelisa amawaka amaphepha ngonyaka. Abacholacholi, ingasathethi ke ngabami, bazama ukukhangela phakathi kwezona ziqwenga zifanelekileyo. “IBhodi ingeka kwiNqanawa eHlo, izama ukushwankathela, kodwa kwi 20+ maphepha isaboyisa abafundi abaqhelekileyo. Umngcipheko ngulowo wemiyalezo engundoqo. "ofana neenguqulo kwimiqobo yerhafulo") ilahlekile kwingxolo.
  • Ukugcina ukuganana ngexesha lamanani : Ii-algorithm zezentlalo media media zombutho wangaphambili okanye okudibeneyo. Imilinganiselo yeTreasure, iintetho zenyani zinqabile. Ngaphandle kokunyuselwa, iintsika zayo zifikelela kwintwana yabalandeli bayo. Ucelomngeni kukukhuphisana ngaphandle kokunqakraza ukunqakraza.
  • Idilesi ephosakeleyo : ulwazi oluphosakeleyo lwezoqoqosho `njengezityholo zikarhulumente ezithi ityala lilingana netyala lendlu/izinto ezikhoyo kwintetho kawonke-wonke. INgxelo yemali inezibaso ezikhangelayo, kodwa isoloko isasazeka ngokukhawuleza kunezolungiso ezisemthethweni. Ubuchule obusebenzayo obusebenzisa “ukuqhatha" (ukuqhatha abaphulaphuli phambi kokuba iintsomi zibambe) busasebenza ngoku.
  • umthombo wemiqathango: Iqela loNxibelelwano lukaNondyebo kunye namaMedia lincinci ngokunxulumene nomthamo womsebenzi. Ngoxa abasebenzi bemicimbi kawonke-wonke befaneleka kakhulu, abanako ukuvelisa umxholo olungiselelwe bonke abaphulaphuli ngaphandle kwenkxaso-mali okanye ubugcisa obungakumbi.

Amathuba Okuphucula

Nangona kukho ezi ngxaki, iBhunga leMpahla linegumbi eliphangaleleyo lokuphucula iindlela zalo. La mathuba alandelayo asekelwe kuqheliselo olulunge kakhulu lwehlabathi lonke nobugcisa obuvelayo.

  • Ukuquka okuqulathwe kwimifanekiso emininzi kunyuso olungcono : Ukuhamba ngaphaya kwee-PDF ezikhoyo kunye namaphepha asekelwe kumbhalo kwividiyo ezifutshane, iibhodi zogcino-lwazi ezidibeneyo, kunye noopopayi. Ubeko lwe UK lwendawo “Batt kwimifanekiso” lusebenzisa uthotho olulula ukuchaza imithetho encinci kwaye luye lwangqinela abaphulaphuli abasezantsi. I-Australian Coomitor ingavelisa ulinganiso lwevidiyo echaza umboniso omnye wezoqoqosho kwimizuzwana engama-90.
  • Ukunyuka kokubonisa ngaphaya kolwazi oluvulekileyo : Umba wemali sele ukhupha ugcino-lwazi kwiifomati ezifundekayo kodwa kufuneka uqhubeke ngokushicilela izalathiso ezibonisanayo ze-API ezivumela abaphuhlisi ukuba benze ii-apps kunye nemifanekiso. Umzekelo, inika uwonke-wonke i-API ukwenzela udwi wawo. Oku kunganika amandla iintatheli kunye namaqela obugcisa ukuvelisa iinkcazelo zazo, ukwandisa ukukhanya okubanzi jikelele.
  • Ukusasaza ufikelelo kuluntu olwahlukeneyo : Okwangoku, izinto zeMoney ziphantse zibhalwe ngesiNgesi kwaye zibhalwe kwimbono yeCanberra-centrial. Ukufikelela kuluntu ngokwamasiko nolwimi olwahlukeneyo (KLAD), i-Corter kufuneka isebenzisane nee-portap zolwazi lwezizwe ngezizwe, iguqulela izishwankathelo kwiilwimi ezithethwayo (iMastatin, isiArabhu, isiVietnam, isiHindi), kwaye isebenzise unomathotholo woluntu ukwenzela isaziso. I-Australia Electoral Commission inika imodeli yezonxibelelwano ngolwimi ezininzi.
  • Isebenzisa ii-alytics ukwenza imiyalezo iphumelele kakhulu: Iveta iqokelela ubuninzi be-data yomsebenzisi nge-website yayo kunye ne-media. Isebenzisa izixhobo ezifana noGoogle Analytics kunye namaqonga athobela intlalo, ingachaza ukuba zeziphi imixholo edala eyona ididayo okanye ilufuntso, kwaye ngoko kungaphambili indalo edityanisiweyo ngokufanelekileyo. A/B uvavanyo lungaconga iilayini ezisekelwe kwi-imeyili, imifanekiso yentlalo-methe yoluntu, kunye nonyuso lwephepha. Icandelo lokunika izithuba. "indawo ezithiwayithiwe ngokubeka izihlolo ezibonisa ukukhula kunye neenkcazelo eziyingenelo kumntwana, zinyusa ulwando olunolwando oluphezulu kwaye lunciphise umthwalo wolwazi.
  • Ukuthatha indlela yokuchaza ibali [: Ugcino-lwazi lwezoqoqosho alunantsingiselo; amabali alwenza lucace. UTshengo lungapapasha uphando lwetyala ngendlela iinguqu zerhafu ezichaphazela ngayo intsapho enye okanye ishishini elincinane, esebenzisa imizekelo yokwenene (kodwa engaziwayo). Uludwe lwe-“Mabali afanelekileyo” lwemiqathango yothetho lwexabiso lwemali lubalaselele indlela ukunciphisa iindleko zamandla emakhaya athile. Oku kunceda abantu ukuba bafumane amanani kwaye kukhuthaza ulwazelelo.

Ufundo lwetyala: Unxibelelwano lohlahlo-lwabiwo-mali lwama-2024242425

To illustrate the strengths and gaps in current practice, consider the Treasury’s communication campaign for the 2024–25 Budget, delivered on 14 May 2024. The Treasury produced the full Budget papers (four volumes), a Budget Overview booklet, a “Budget at a Glance” infographic, a press release, a series of social media posts, and a dedicated website page. The media lock-up was live-streamed, and the Treasurer and Treasury Secretary held press conferences. In terms of reach, the Treasury’s social media posts garnered approximately 150,000 impressions combined, and the Budget web pages received 1.2 million visits in the first week. However, a poll conducted by YouGov three days after the Budget found that only 28% of Australians could recall one specific measure from the Budget (such as the expected surplus or the Stage 3 tax cuts). More concerning, 19% believed the Budget contained a new tax on family homes, which was entirely false. This suggests that while the Treasury’s distribution infrastructure is robust, the actual comprehension and retention of key messages are low. The misinformation about a “family home tax” likely originated from a misinterpretation ofUkuguqulwa kokucetywa kwezixhobo ezidityanisiweyo kwimisebenzi yotyalo-mali, okubonisa ukusilela ukwahlula inkqubo yezindlu. Okuninzi okujoliswe kuko kubhekiso phambili kwividiyo kwimilinganiselo yezindlu, ekhutshwe phambi koHlahlo loHlahlo, kusenokuba kukhutshiwe kwangaphambili oku kudideka. Oku kubonisa ukuba ubuchule bonxibelelwano lukaNondyebo buthintelwa kukunqongophala kokuvavanywa okuzinzileyo nokungacaciswa ngokucazululwa kwengxelo.

Isiphelo

Iindlela zonxibelelwano zikaNondyebo wase-Australia zisuka kwixwebhu lohla lwexesha elidlulileyo loqingqo-mali luye lwaya kutsho kwicandelo eliphilizelayo, lomsebenzi ojikeleza unyaka. Kodwa, umsantsa phakathi kweziphumo nesiphumo uhlala ubalulekile. Nangona iNgxelo yeNdawo iphumelela ekuboneni nasekunganeni kwezinye iinkalo, ilwisana nokucacisa kunye nokudibana okunyanisekileyo (_ngokucacileyo) phakathi kwabaphulaphuli boqingqo-mali. Ucelomngeni lwentsonko lwentsonko, intlukwano, kunye nenkcazelo ephosakeleyo yezobucala zizinto zokwenene, kodwa azinako ukungakwazi ukumelana nazo. Ngokusebenzisa ulwimi olucacileyo, izixhobo zamanani, i-amatshini zokubophelela, i-atlective, kunye nomlinganiselo oqinileyo, iyakwazi ukuguqula ukunxibelelana nokuzichaza, ukuzama ukuphulaphula nokuphulaphula kwazo, ukuphulaphula nje, ukuzama ukuthelekelela, ukuzama ukuzama ukuthengwa kwemali, kodwa kuluncedo e-Australia.